Latest Tech Feeds to Keep You Updated…

[Design Story] POWERstick PRO: New Definition of Vacuum Cleaner


A vacuum cleaner is an everyday tool that is intimately intertwined with our daily lives, and a tool that would at times require strength or sensitivity depending on user preferences and needs. The Samsung POWERstick PRO cordless vacuum provides expanded experiences in both cleaning time and everyday use, redefining the overarching concept of what it means to be a vacuum cleaner.


Innovations such as the ergonomic handle and Dual Action Brush add comfort and convenience to cleaning, while the POWERstick PRO’s refined red-and-aluminum aesthetic seamlessly integrates with a wide range of interiors. Let’s take a closer look at how Samsung Electronics optimized the vacuum’s design to redefine a complete cleaning solution.



Ergonomic Joint Structure


Certain movements that you make while cleaning, such as bending forward or twisting your wrist, can cause aches and fatigue. The POWERstick PRO’s Flex Handle was designed to alleviate these issues, removing the need for users to twist and bend to clean in tight spaces by making the vacuum itself flexible. The Flex Handle folds up to 50 degrees at the touch of a button, which makes maneuvering the vacuum effortless and allows users to maintain proper posture when cleaning their home.



A Meticulously Designed Grip


When holding the vacuum, users will find that the curvature of the handle ensures a natural and snug grip, and its weight distributes evenly – adding ease to use, and providing optimal stability. The suction control button is placed directly under the index finger position, and the left side of the handle has a Flex Unlock button so users can comfortably control the product with just one hand.



Stable Self-Standing


The vacuum’s complementing accessories, including the pipe attachment, have also been designed with stability in mind. Because the pipe is capable of standing on its own when detached, users do not need to bend down when swapping accessories.



The Visible Power of the Dual Action Brush


A common issue with conventional vacuums is that, because their brushes only rotate forward, when the user pulls their vacuum toward them, the brush’s backward motion results in dirt being flicked away. The Samsung POWERstick PRO features two brushes that rotate in opposite directions – eliminating this problem, and enhancing the vacuum’s performance at the same time.



A Battery for Powerful Usability


Battery life is crucial for wireless vacuum cleaners. The POWERstick PRO is equipped with a 32.4V large capacity battery that boasts 150W suction performance for a maximum duration of 80 minutes*. Keeping the option of detaching and replacing exhausted batteries in mind, the product is designed so that the battery compartment is placed in the handle portion for users to enjoy the product’s powerful prowess without any restrictions to time.


The POWERstick PRO is the product of Samsung’s extensive efforts to identify and design innovative solutions for common inconveniences that come with cleaning. By setting new standards in terms of design, power and ease of use, Samsung hopes that the act of cleaning will transform from a burdensome labor to an enjoyable experience that brings fresh vigor and comfort to your spaces.


*With two batteries operating in Normal Mode


Enroll for app signing in the Google Play Console & secure your app using Google’s robust security infrastructure

Posted by Kobi Glick, Product Manager, Google Play

Every app on Android is signed with a key. This key is used to ensure the app's integrity by checking that updates are signed with the same signature. In the past, the burden of securely holding the signing key has always been with the developer. We're now offering an app signing service on Google Play that can help you if you lose or compromise your key.

Until recently, losing your key would make it impossible to update your app with a new version. A compromised key would be a serious issue too: a third-party could maliciously replace an authentic app or corrupt it. Unfortunately in such cases, the only solution was to publish a new app, with a new package name and key, and ask all of your users to install it.

App signing in the Play Console allows us to offer help in such circumstances. For existing apps, it requires transferring your app signing key to Google Play. For new apps, we can generate your app signing key. Once enrolled in app signing, you sign your APK with an upload key, which we use to authenticate your identity. We'll then strip that signature and re-sign your app with the app signing key.

The app signing key is now securely managed by Google Play meaning that you are only responsible for managing your upload key. If your upload key is compromised or lost, our developer operations team can assist by verifying your identity and resetting your upload key. We'll still re-sign with the same app signing key, allowing the app to update as usual.

Rest assured, your key will be fully protected by Google's robust cloud security infrastructure and will benefit from the ongoing investment we're making to our security systems. In the future, we plan to offer developers who sign with Google Play automatic optimizations to enhance their app distribution. Stay tuned for more news in this area!

Learn more about how app signing works in the help center or watch the session about app signing from Google I/O 2017. Get started on securing your app in the release management section of the Play Console.

How useful did you find this blogpost?

An Update On Information Operations On Facebook

By Alex Stamos, Chief Security Officer

There have been a lot of questions since the 2016 US election about Russian interference in the electoral process. In April we published a white paper that outlined our understanding of organized attempts to misuse our platform. One question that has emerged is whether there’s a connection between the Russian efforts and ads purchased on Facebook. These are serious claims and we’ve been reviewing a range of activity on our platform to help understand what happened.

In reviewing the ads buys, we have found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia.

We don’t allow inauthentic accounts on Facebook, and as a result, we have since shut down the accounts and Pages we identified that were still active.

  • The vast majority of ads run by these accounts didn’t specifically reference the US presidential election, voting or a particular candidate.
  • Rather, the ads and accounts appeared to focus on amplifying divisive social and political messages across the ideological spectrum — touching on topics from LGBT matters to race issues to immigration to gun rights.
  • About one-quarter of these ads were geographically targeted, and of those, more ran in 2015 than 2016.
  • The behavior displayed by these accounts to amplify divisive messages was consistent with the techniques mentioned in the white paper we released in April about information operations.

In this latest review, we also looked for ads that might have originated in Russia — even those with very weak signals of a connection and not associated with any known organized effort. This was a broad search, including, for instance, ads bought from accounts with US IP addresses but with the language set to Russian — even though they didn’t necessarily violate any policy or law. In this part of our review, we found approximately $50,000 in potentially politically related ad spending on roughly 2,200 ads.

We have shared our findings with US authorities investigating these issues, and we will continue to work with them as necessary.

Authentic Activity Matters

We know we have to stay vigilant to keep ahead of people who try to misuse our platform. We believe in protecting the integrity of civic discourse, and require advertisers on our platform to follow both our policies and all applicable laws. We also care deeply about the authenticity of the connections people make on our platform.

Earlier this year, as part of this effort, we announced technology improvements for detecting fake accounts and a series of actions to reduce misinformation and false news. Over the past few months, we have taken action against fake accounts in France, Germany, and other countries, and we recently stated that we will no longer allow Pages that repeatedly share false news to advertise on Facebook.

Along with these actions, we are exploring several new improvements to our systems for keeping inauthentic accounts and activity off our platform. For example, we are looking at how we can apply the techniques we developed for detecting fake accounts to better detect inauthentic Pages and the ads they may run. We are also experimenting with changes to help us more efficiently detect and stop inauthentic accounts at the time they are being created.

Our ongoing work on these automated systems will complement other planned projects to help keep activity on Facebook authentic. We’re constantly updating our efforts in this area, and have introduced a number of improvements, including:

We will continue to invest in our people and technology to help provide a safe place for civic discourse and meaningful connections on Facebook.

What Did 310,000 Tests on Samsung’s Refrigerator Compressors Reveal?

Verband Deutscher Elektrotechniker (VDE) recently conducted 310,000 tests on Samsung Electronics’ refrigerators over 120 days to assess the performance and durability of its inverter compressors. The German-based testing and certification association announced that Samsung’s inverter compressors, which are often considered the heart of the refrigerator, can last up to more than two decades without problems.


Established in 1893, VDE has carried out countless tests on the functions, performance and standard compliance of electronic devices. As one of the largest technical and scientific associations in Europe, it is well known for its strict quality assessment standards.


VDE conducted 310,000 on-off tests on Samsung’s digital inverter compressors, while simultaneously evaluating vibration, noise and safety. Following the tests, the institution certified that Samsung’s digital inverter compressors will remain operational for 21 years.


Samsung Digital inverter compressors for the refrigerator


A digital inverter compressor continuously regulates the air temperature in a refrigerator without stopping. It affects power consumption, noise and vibration. In this regard, the reliability and durability of a compressor are core determinants of the operational lifespan of a refrigerator. VDE’s official certification proves the top-notch performance and durability of Samsung’s inverter compressors.


Constituting more than 50 percent of the digital inverter compressor market, Samsung has the largest digital inverter compressor production capacity in the world. In May, Samsung’s accumulated production of compressors exceeded 200 million units since the company first started manufacturing the component in 1976. This means that Samsung has produced one compressor every three seconds!


Samsung’s compressors reduce power consumption via temperature sensing technologies and by minimizing noise and vibration. Digital inverter compressors are applied to Samsung’s major refrigerators, including the Samsung Chef Collection Refrigerator.


“The VDE certification is the result of Samsung’s development of new manufacturing processes and assembly lines which enhance the degree of precision of core components by two times,” said Young tae Kim, Vice President and Compressor & Motor Team Leader of the Digital Appliances Business at Samsung Electronics. “Going forward, we will remain committed to strengthening our core competencies and developing new innovative component technologies as a global leader in the refrigerator market.”


Test room for the digital inverter compressors at Samsung Electronics

How is Benefitting From ‘Extreme Engagement’ Using Groups

By Josh Mabry and Dorrine Mendoza, News Partnerships

Journalists have long invested in audience engagement. Especially in local newsrooms, attracting the right audience is often more important than risking attracting big, but unengaged audiences.

The team at took up this challenge and thinks they’ve hit on something other newsrooms can learn from. In a Medium post about the launch of their statewide brand with a purely social focus called Reckon, VP of Content Michelle Holmes wrote that their mission is to create accountability journalism specifically for the Facebook feeds of Alabamians.

In this post she is transparent about the challenge many local newsrooms face — the award-winning hard news content readers say they want, doesn’t always perform well. And defying the commonly available industry answers, she and her team decided to “put audience at the heart” of their journalism and this included deeply engaging with groups on Facebook

Their first Facebook group, The Southern Girls Project, started as an Instagram account.

“The goal of the project,” said Elizabeth Hoekenga Whitmire, “is to listen and elevate voices, so a Facebook Group seemed like a natural fit because it does just that. It gives every member a place to be heard.” Whitmire is Alabama Media Group’s director of social media.

The public group’s mission was to include everyone who wanted to improve the future for girls across the South. Although the focus was solely on organic growth when it started, Whitmire said one of the things they learned was having a specific audience in mind, (mothers, teachers, women with Southern roots) could have helped foster an engaged audience.

Going Deeper

The team then shifted from broad to narrow with their Alabama/California project. This partnership with Spaceship Media placed 50 female Clinton and Trump supporters in a small, closed group for guided conversations.

“That group ran for a month, in that intense political period between election day and the presidential inauguration,” said Whitmire.

The results spoke for themselves. Digital and video stories from the women’s conversations covered immigration, healthcare and faith. Four women wrote opinion pieces for

“When the official group closed, two thirds of the members went on to form their own, self-moderated Facebook Group, and they’re still talking months later,” said Eve Pearlman of Spaceship Media.“They even started a book club! For many of the participants, the experience was transformative.”

This led to Tackling the Gap, a closed Facebook Group giving teachers an opportunity to speak candidly about the achievement gap between black and white students in Alabama. It also led to a partnership with Hearken, which powers Ask Alabama.

“One of the biggest lessons learned was that investing time and resources into deep conversations with people – and listening and allowing those people to be heard – can lead to a level of extreme engagement that you just can’t get in traditional comment spaces,” Whitmire said.

What’s Paying Off reporter Anna Claire Vollers was skeptical of anything useful coming out of a virtual meeting place for women with wildly contrasting political viewpoints. Her first a-ha moment came when she saw that where a person lives has a profound impact on their experiences with immigration or healthcare.

“Most of all,” Vollers said, “I was floored at the dedication these women – from opposite ends of the political spectrum and opposite ends of the country – showed to the project and to each other. Even when it got hard, even when there was no common ground, they treated their participation as almost a calling.”

And now they’re going even deeper. While revenue has been an important driver, they’ve been careful to be thoughtful about how they get there.

“As a publisher, our goal is get 10 times deeper into what engagement can mean,” Whitmire said. “and have conversations that mattered to people’s lives.”

“As publishers, the opportunity to do this was important to us from a mission driven perspective,” she said.

Holmes wraps up her Medium post with this, “We are committed to serving as conveners, and listeners, and storytellers and watchdogs in the service of a public that deserves clear and transparent news — done up fresh in a way you want to be a part of.”

Their Advice

What are the top things you recommend publishers think about before starting a group to engage with their communities?

How will you staff it? Who will moderate the conversation and help drive it? The time commitment must be there to reach a high level of engagement. It’s also important to establish and uphold community rules/guidelines to make your group a safe space for participants. Are group conversations on the record? Make sure you’re transparent about your goals from the beginning. Here’s what we tell members of Tackling the Gap: This is a journalism project and we will be developing stories out of this conversation – and we hope you will participate in that. However, we will not publish or reproduce anything you say/write in this group without your permission.

Based on what we’ve learned from other groups, we’d do a few things differently with the Southern Girls Project this time. The group is public, and I think people are more comfortable with closed or secret groups. The group’s mission is broad – it’s for anyone who wants to improve the future for girls across the southeastern U.S. That is exactly who we want to connect the Southern Girls Project with, but for the purposes of a Facebook Group, a more specific focus probably would have worked better: mothers of Southern girls, teachers, women who grew up in the South, etc. (The group was never intended to connect directly with girls.) We also didn’t focus on anything beyond organic growth with this group. We invited our interested contacts and asked members to invite their friends, but we didn’t do outreach specifically to build the group like we did for Alabama/California and Tackling the Gap. The direction of this Facebook Group is something we’re currently evaluating as we plan the next phase of the Southern Girls Project.

— Elizabeth Hoekenga Whitmire

[Video] See How Samsung’s QuickDrive™ Technology Cuts Laundry Times in Half without Compromising Performance

The new Samsung washing machine with QuickDriveTM – a revolutionary laundry technology that reduces the washing time by half* with no compromise on washing performance – quickly and gently removing dirt, freeing up more time for consumers to enjoy their day.


The washer’s performance is made possible by its unique Q-DrumTM , which consists of a ‘main drum’ and a ‘back plate’ that rotate independently, in the same or opposite direction, ensuring clothes move dynamically around the drum in multiple directions to provide a safe yet thorough wash.


See, in the video below, how Samsung’s QuickDriveTM technology saves consumers time without compromising washing performance, energy efficiency, fabric care and durability.


*Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.



<Experimental Condition>
– Product : Quick Drive(WW8800M), Conventional of Samsung(WW8500K)
– Setting : Cotton 40℃ course / 1 Cycle
– Clothes Type & Weight : 5kg of cotton clothes included 5 artificial soiled fabrics
– Standard Washing Machine(Wascator FOM 71CLS) based on IEC/EN 60456 standard
– Artificial Soiled Fabrics : EMPA 108(IEC/EN 60456 strips)
*From left “Aged wine, Cocoa/milk, Blood, Carbon black/mineral oil, Sebum”
– Danish Mechanical Action Swatch(5 hole MA) based on AHAM Standard
– There may be differences in actual use, based on Samsung test data.

Samsung Showcases Innovations Tailored to Europeans’ Lifestyles at IFA 2017

At this year’s IFA exhibition, Samsung is exhibiting an array of lifestyle-focused innovations that make it easy for European consumers to add more convenience to daily life.


The household appliances and products featured in Samsung’s booth combine state-of-the-art technologies, which simplify everything from preparing meals to communicating with family, with elegant designs that seamlessly enhance their surroundings’ aesthetics.


The result is a lineup of innovations whose performance and versatility are truly reflective of families’ needs.



Catered to European Tastes


The booth’s Social Kitchen showcases contemporary kitchen suites assembled with the help of acclaimed European kitchen specialists.


These include suites designed by Nolte, a premium kitchen brand that has been rated Germany’s most popular for two years running*; Marbodal, a Northern European brand of the Nobia Group that is known for functional and stylish designs; and Veneta Cucine, Italy’s largest kitchen manufacturer, which utilizes premium materials and the latest technologies to create thoroughly modern and beautiful kitchens.


The suites have been designed with a focus on performance and luxury, and feature some of Samsung’s latest ovens, cooktops, hoods, dishwashers and refrigerators. Nolte and Marbodal’s suites also feature Samsung’s Family Hub refrigerator, an IoT-connected kitchen control center that allows families to streamline everything from meals and food management, to entertainment and communication.


In addition, in a particularly tasty demonstration of Samsung’s appliances’ ability to modernize consumers’ kitchens, early on at IFA 2017, Nolte’s suite served as the setting for a special Club des Chefs cooking show, in which Michelin-starred members of Samsung’s culinary club whipped up world-class cuisine for attendees.



Exploring New Ways to Enhance Consumers’ Lifestyles


The booth’s Lifestyle Zone showcases Samsung innovations that allow families to transform their TV into the centerpiece of their living room.


Samsung’s latest lifestyle TV, The Frame, resembles a true work of art. The TV features an elegant frame design as well as a dedicated Art Mode that allows it to display photos and true-to-life renditions of paintings when powered off.


The Frame Gallery showcases the display’s ability to introduce more beauty into consumers’ lives, and invites guests to view impeccable digital depictions of artworks curated from museums around the world, including Spain’s Prado Museum, the U.K.’s Saatchi Gallery, and Germany’s Lumas Gallery.


The contents of the gallery span ten categories, and include a total of 100 stunning works from 37 renowned artists – all of which are available for users to access and enjoy via The Frame’s Samsung Collection feature. Samsung also plans to expand the library of artworks available in The Frame’s Art Store from over 450 to over a thousand.


By curating a world-class collection, and allowing users to exhibit their own photos and images through the TV’s My Collection feature, Samsung is making it easier for consumers to enhance their homes with exceptional art.


The Lifestyle Zone also highlights exciting customizations for Samsung’s latest TVs, including The Frame and QLED TV. Among them are the five finalists of the QLED TV stand design competition, which Samsung organized with leading design and architectural magazine Dezeen.


Exhibited to their left are unique customization options for The Frame that have been crafted by acclaimed Dutch design duo Scholten & Baijings, as well as French designer Inga Sempé.


The former’s art and bezel design is distinguished by its striking use of minimalist lines. The latter’s is a dynamic and colorful blend of flowing lines that evokes liveliness and movement. Some may liken its aesthetic to a breeze blowing through a field. However, like many works of art, interpretations vary depending on the viewer’s perspective.


Check out Samsung’s complete range of lifestyle-focused innovations in the photos below.


Samsung’s Social Kitchen area showcases contemporary kitchen suites assembled with the help of acclaimed European kitchen specialists such as Nolte, whose design is pictured here.


Earlier at IFA, Michelin-starred members of Samsung’s Club des Chefs used Nolte’s suite (pictured here) to whip up world-class cuisine in a special cooking show.


Marbodal’s understated suite features a full range of Samsung innovations, including the Family Hub refrigerator.


Guests examine the fine craftsmanship exhibited in Veneta Cucine’s kitchen suite.


Samsung’s Induction Cooktops project a virtual flame around pots and pans that creates an intuitive way to keep tabs on heat.


Guests explore the range of convenient features that allow Samsung’s latest Family Hub refrigerators to serve as control centers for modern, connected homes.


Samsung’s latest lifestyle TV, The Frame, is available in 43-, 55- and 65-inch models, and features an elegant design and a dedicated Art Mode that allows it to display paintings and photos when powered off.


The Frame Gallery invites guests to view impeccable digital depictions of artworks curated from museums around the world, including Spain’s Prado Museum, the U.K.’s Saatchi Gallery, and Germany’s Lumas Gallery.


Samsung collaborated with Dutch design duo Scholten & Baijings to present a custom art and bezel aesthetic for The Frame that features colorful, minimalist block and grid patterns.


French designer Inga Sempé’s art and bezel design is a colorful blend of flowing lines that evokes movement and liveliness.


Guests examine the winning entries from the QLED TV stand design competition.


*Based on surveys conducted by the German Institute for Service Quality (DISQ) at the behest of German news channel n-tv.

[Interview] HARMAN CEO: The Sound of a Connected Partnership


Audiophiles from every generation rely on HARMAN to produce the best in sound in the studio, on the stage, at home and on the move. Now, working in partnership with Samsung, HARMAN has its sights set on new levels of innovation and connectivity.


At IFA 2017, HARMAN showcased its audio products as the part of the Samsung booth in addition to its own exhibition, and generated a buzz around this exciting new tandem. Among the products on show were high-end headphones, Bluetooth headphones, and portable speakers. Newsroom sat down with HARMAN CEO Dinesh Paliwal to discuss what Samsung and HARMAN have done together already and how he foresees the synergy of both companies in the future.



Q. Samsung’s IFA 2017 booth includes flagship AKG products, as well as products designed to seamlessly sync with Galaxy devices. Could you tell us what it means to have HARMAN’s latest innovations featured in Samsung’s showcase?


It is exciting to witness our combined journey as a global connected technologies powerhouse. Collaboration between Samsung’s Galaxy S8, Tab S3 and Galaxy Note 8 and  HARMAN’s AKG products, which have been recognized for their design and innovation – N60 is a winner of Red Dot Award 2017 and N90Q received EISA Award, CES Innovation Award 2016 and iF Design Award 2016, among others – is a good indicator of what we can achieve together in the future. Samsung’s support allows HARMAN and our brands to attain vast visibility and reach at an incredible pace.



Q. What strengths do you believe the two respective companies – HARMAN and Samsung – bring to the table, and why do they work so well together?


We believe Samsung’s global scale, R&D capabilities, and distribution channels along with HARMAN’s deep technical and engineering expertise, particularly in automotive, audio and enterprise solutions, create the most comprehensive connected technologies company. We are connected with Samsung in our shared vision and culture of speed, innovation and technology.



Q. What aspect of working with Samsung has impressed you the most?


Samsung is truly one of the most innovative and admired companies in the world. Their innovation and technology leadership can deeply benefit HARMAN’s global customer base, and provide HARMAN with the scale, platform and complementary technologies to propel us to the next phase. We are very proud to see Samsung stores in Korea selling HARMAN products, and excited to see our distribution channel expand so quickly. This is just part of what we think defines a true end-to-end partnership.




Q. At this year’s IFA, Samsung has outlined its desire to be a lifestyle brand that changes people’s daily lives. Could you elaborate on how this goal aligns with HARMAN’s?


HARMAN and Samsung are aligned in our goals to drive and elevate the connected lifestyle. At HARMAN, our JBL brand is the market leader in portable speakers. In the world of headphones, everything is moving towards wireless and we were among the first to cut the cord. In our efforts to keep up with the trend, at this year’s IFA we launched a number of new JBL products, including an EISA Award winner JBL Boombox, all-new JBL BAR series, JBL E65BTNC, JBL Free, JBL Jr, and JBL Reflect Fit. Our passion and purpose is to create smart products and solutions that connect and entertain people wherever they are. Our joint vision is to create a world where connected technologies offer people richer and more fulfilling life experiences, and this is really the shared essence of our partnership.



Q. In your opinion, what are some of the ways that advancements in IoT, AI and cloud computing will impact consumer audio technologies’ evolution?


Audio, voice and sound management are critical components of the connected world. Smart audio that is integrated in a seamless, secure and simple way is essential. At HARMAN, we’re leveraging cutting-edge AI and IoT technologies to develop world-class, voice-enabled smart solutions for the home, in the car, at the office and everywhere in between. And this is just the beginning, we envision that advances across the cloud, mobility and analytics will positively connect ecosystems.



Q. How do you foresee the near future? How are HARMAN and Samsung working to shape that future?


HARMAN and Samsung’s union will help us to expand R&D and fast-track innovation in both the near- and long-term. Our combined resources provide the scale, capabilities and networks to expand our leadership in today and tomorrow’s connected lifestyle, and across sectors such as automotive, consumer electronics, retail, healthcare, manufacturing, and enterprise, among others.



Q. Could you give us a taste of the types of audio innovations consumers can expect to see in some of Samsung’s upcoming TVs, mobile phones and appliances?


With the voice-controlled device market to cross $7 billion by 2024, we believe intelligent assistants will shape custom, connected experiences across environments, regardless of the device or platform. Today, HARMAN leads the race in voice-enabled technologies with Personal Digital Assistant solutions for every platform, ecosystem and consumer need. With Samsung, we will have access to resources that will enable us to exceed our expectations across all consumer device segments. In Display, we have already seen the power of immersive audio paired with Samsung’s unrivaled LED screens at the Lotte Cinema in Korea. Imagine that combination in theaters around the world!


[Interview] Samsung Electronics CEO BK Yoon: “We Will Lead the Hyper Connected World”


“All Samsung Electronics products will be connected and form an IoT (Internet of Things) ecosystem with external partners. We will lead the hyper connectivity of the future,” said BK Yoon, CEO of the Consumer Electronics (CE) Business at Samsung Electronics at a press meeting at IFA 2017.


Samsung Electronics is one of the few global companies that covers everything from IT and home appliances to integral abilities and components including an IoT platform, cloud computing, artificial intelligence (AI), voice recognition, wireless communication, semi-conductor chips, sensors and security solutions. The company also offers the best B2B solutions for vehicles, communication, electricity, distribution, content and other areas of interest to the company’s global partners.


CEO Yoon revealed his business vision and said “Samsung will draw out synergies from all product lines. By connecting them to the external IoT ecosystem, we will be able to provide added value to the customers along with enhancements to their everyday life experiences.”


The company’s plan is to first connect all Samsung products by 2020. The products will be connected based on Samsung Connect, a cloud computing based integral platform and application, and also controlled by it. The smartphone intelligent interface Bixby will allow easy control over IoT services. In order to increase the synergy effects from the company, Samsung is currently running an IoT committee in which each department is participating. Furthermore, a task force team is in operation to provide comprehensive IoT and AI services.


Samsung also leads the establishment and spread of IoT standards as a board member of the Open Connectivity Foundation (OCF), the biggest IoT standardization group in the world. The company plans to work collaboratively with Google Home, Alexa and other services through the open platform strategy. At the same time, the company will enhance external IoT product connectivity using its own SmartThings platform with great scalability. Additionally, Samsung is going to reveal its IoT-related cloud computing source code to expand the ecosystem at the Samsung Developers Conference (SDC) in San Francisco, U.S. in October.


“An easy to use IoT service for everyone is impossible without cooperation between businesses,” Yoon emphasized. “By making open cooperation between Harman, SmartThings and internal groups with external IoT businesses, we will realize a user-oriented IoT service at home, in the office, in vehicles and other areas.”


Samsung continues its efforts to suggest a “New Normal” to consumers in their everyday lives by developing unprecedented products in its CE business. The company is drawing attention with brilliant new products at IFA 2017 such as The Frame Lifestyle TV, which includes the Art Store that offers art pieces to display in its picture frame mode. The QuickDriveTM washing machine is also breaking new ground by reducing the washing time by half* with no compromise on washing performance.


“IoT and B2B will be our main focus of investment to continue innovation in the CE business,” Yoon commented. “We will enter the North American built-in home appliances market as one of the top-tier companies in three years by building the best lineup with Dacor who we acquired last year,” he added.



*Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ± 2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

From Einstein to Samsung – A Brief History of IFA

This year marks the 57th edition of the IFA consumer electronics trade show. A lot has happened in IFA’s near century-long history; its name, organizers, location, and exhibitors have changed again and again since 1924.


One thing, however, has always remained the same and helped the trade show grow, and that’s this: Each year at IFA, electronics manufacturers present their latest consumer innovations, attracting attention from all over the world.


Samsung has presented its technical innovations in Berlin since 1991, and is one of the most prominent exhibitors at IFA today.


‘The Great German Radio and Phonographic Exhibition’

“Dear present and absent ones. When you listen to the radio, also spare a thought for how humanity obtained this wonderful instrument. The wellspring of all technical achievement is the divine curiosity, the ludic drive of the tinkering and pondering researcher, and no less the constructive imagination of the technical inventor.”1


These were the words with which one of IFA’s most famous guests, Albert Einstein, opened the “Great German Radio and Phonographic Exhibition” – as IFA was originally known – in Berlin in 1930. The radio – the latest and, arguably, most important technical achievement in mass communications at that time – was the star of the show, and Einstein himself presented the exciting new technology to event attendees.


(Left) Albert Einstein opens the Great German Radio and Phonographic Exhibition in Berlin in 1930; (Right) Einstein explains the potential of the still-young communications medium to attendees. Source: Messe Berlin



Berlin, Düsseldorf, Frankfurt and Stuttgart

The first IFA trade show took place in December of 1924. The inaugural event gathered a total of 242 exhibitors, who fascinated crowds with their latest technological innovations for a total of twelve days.


The trade show was held each year until 1939, when the outbreak of WWII and the subsequent reconstruction forced it into hiatus. IFA made its return in Düsseldorf in 1950 and, on its 20th anniversary, in 1957, moved to Frankfurt and added “television” to its title. Reconstruction operations in Germany would lead IFA to shift its location from Frankfurt to Stuttgart and then Berlin, only to return to Düsseldorf in the end.


Since 1971, the trade show has taken place exclusively in Berlin, under the official name of “Internationale Funkausstellung” – hence “IFA”. gfu, a corporation that promotes the advancement of consumer electronics, came onboard two years later, and has been organizing IFA2 ever since.


The innovation cycles of many products have grown shorter and shorter over the years, and eventually, in 2005, IFA became an annual event.


Queues at the opening of IFA in 1973. Source: Messe Berlin.



Samsung – an Innovation Driver and Major Attraction

Samsung has been a fixture at IFA ever since it first exhibited at the trade show in 19913. During that IFA, 26 years ago, Samsung presented screens and televisions in a 660-square-meter space.


2003 marked an important juncture in Samsung’s relationship with IFA. A move to Hall 20 meant that a substantially larger exhibition space would be available, turning Samsung into one of the show’s major exhibitors.


With keynote speeches in 2003, 2006, 2008, 2009 and 2014, Samsung strengthened its position as a global brand, establishing ground-breaking technologies and setting future trends. In 2008, for example, Park Jong-Woo, the then-President of Samsung Electronics Digital Media, predicted that the entertainment industry would take a gigantic leap forward by seamlessly networking a variety of devices. Nowadays, smartphones and tablets easily hook up to users’ TVs and Bluetooth speakers, and even some fridges and washing machines can be controlled on the go.


(Clockwise from top left) Samsung’s IFA booths in 2006, 2009, 2010, 2011, 2012 and 2013. Samsung has been one of IFA’s largest exhibitors since 2003.


2014: Samsung Becomes IFA’s Largest Exhibitor

2014 saw the opening of CityCube Berlin, which IFA’s host venue, Messe Berlin, invested over 83 million euros to build. Samsung moved into the three-story cube – which, along with featuring the largest product-exhibition space (approx. 6,000 m²), also houses several rooms (approx. 2,500 m²) for presentations and sales meetings – as soon as it was completed. The location has been used exclusively by Samsung at IFA ever since.


More exhibition space also opens up new possibilities. Samsung’s individual product divisions were previously presented spread across several halls, but the move to CityCube Berlin meant that they could be showcased under one roof. Today, Samsung has become IFA’s largest exhibitor, with 8,700 square meters of hall space.



In 2016, Samsung impressed IFA attendees with this TV installation at the heart of CityCube Berlin.


Picture quality remains one of the most important focuses for TVs, and is one of the hottest attractions for the trade show. Over the last eight years, the TV industry has mastered the leap from HD to Full HD to UHD resolution – each of which has been successfully established in the mass market.


IFA has also served as a popular showcase for introducing new product categories in other areas. In 2010, Samsung presented its first tablet to the world with the Galaxy Tab. One year later, the Galaxy Note marked the beginning of large-screen premium smartphones, or ‘phablets’. Samsung’s first smartwatch, the Galaxy Gear, was introduced in 2013, laying the foundation for Samsung’s smartwatch portfolio. And in 2014, the Galaxy ecosystem was further expanded with the Gear S and Gear VR.


This year, too, visitors to Samsung’s IFA booth are treated to a great many innovations and technical highlights, such as QLED TV, The Frame, the QuickDrive™ washing machine, Family Hub refrigerator, mobile devices, portable SSDs and more.


For more information on Samsung’s presence at IFA 2017, visit:


1Extracted from a recording of Albert Einstein’s opening speech at the Great German Radio and Phonographic Exhibition in Berlin in 1930. Source:

2With the exception of 1985, 1987 and 1989.

3Samsung did not attend IFA in 2004.

Samsung Germany Executives Reflect on Trends at IFA 2017

The Frame Revolutionizes TV Design


“This year, UHD became the most decisive factor for television purchases for the very first time, according to gfu1. And yet for Samsung, better television is not just about brilliant picture quality, but a better TV experience in every respect.


“With QLED, we have introduced a TV category that convinces thanks to Quantum dot technology, UHD, HDR, and a peak brightness of up to 2,000 nits. And where ease of use is concerned, Samsung sets standards with the Smart Hub and Premium Smart remote. Viewers can access any content they want in just three clicks – even from external players. QLED TVs are literally more beautiful televisions, with their clever wall mounts, cable solutions and stands.


“With The Frame, we are transforming the television into a canvas for digital art. The designer TV combines interior design with current smart TV technology, and evokes the aesthetic reserve of a picture frame.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Clear User Menus – The Comprehensive Samsung Interface


“Technology is meant to make life easier. But while the capabilities of smartphones, PCs, refrigerators and washing machines continue to increase in the Internet of Things era, their operation is also becoming ever more complex.


“With Samsung, the technology adapts to the person, and not the other way around. To simplify the daily lives of consumers and enterprises, we carry out trend studies on consumer behaviors and apply the findings when developing the next smartphones, televisions and home appliances.


“We are thus continuously improving how users interact with our products – be it via gesture, touch, gaze or voice. The result is an all-embracing design language for Samsung’s Smart TVs, the Smart View app, smartphones, tablets, our Family Hub 2.0 refrigerators, and many other appliances.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Perfect Sound to Match the Picture – Samsung Soundbars Bring Cinema Sound to the Living Room


“Connectivity and immersive listening are the big audio trends of 2017. This because a successful home cinema experience not only calls for a brilliant picture, but also luscious sound.


“Samsung’s QLED TVs revolutionize picture quality with UHD and HDR. MPEG-H stands for a new sound experience. The new technology permits every audio track to be individually modified and purposefully adjusted in live broadcasts.


“Easy and fast access to music from anywhere in the house is also becoming ever more important for consumers. Two thirds of German consumers, for example, desire clean TV setups2 – a clear rejection of complex 7.1 systems and loudspeaker cables.


“With the HW-MS750 Flat Soundbar Sound+, Samsung has already combined a soundbar and subwoofer in a single slim soundbar casing – without any additional speakers or external cables. The Samsung HW-MS950 soundbar, powered by Dolby Atmos, makes sound even more flexible while placing the viewer at the center of the sound experience. The sound can be precisely moved and placed in three-dimensional space, also above the viewer’s head. Dolby Atmos makes home cinema entertainment come alive, and turns it into an intense and emotional experience with a clear and profoundly detailed soundscape.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Untethered Music – The Galaxy S8 with UHQ Audio


“Music is also enjoyed on the go these days. Be it in the fitness studio, on the train, in the kitchen or garden – users always have their soundtrack with them, on their smartphone or streamed from the web. “With its Ultra High Quality (UHQ) audio technology, Samsung takes music enjoyment to a new level. It also enables high-quality sound on the road and supports digital recording at up to 32 bit/384 kHz. The audio files are not compressed, and can even be extrapolated.


“This way, music lovers can enjoy the entire sound spectrum of music sources in CD quality – or even higher, for example, with FLAC files or high-quality streaming. The technology is deployed in Bluetooth speakers, high-quality AKG headphones, ultra-light headsets, and even smartphones – the Galaxy S8 and S8+.”


Martin Börner, Deputy President, Samsung Electronics GmbH



UHD and HDR – QLED TV Creates a Visual Experience That’s Ready for the Big Screen


“UHD is conquering the mass market, as more and more consumers have become captivated by the ultra-realistic visual experiences enabled by UHD and HDR. High resolution is the most decisive factor for television buyers today3.


“A still larger leap is provided by HDR technology, helping today’s televisions achieve pictures that are extremely rich in contrast. The expanded color space becomes even more apparent in a direct comparison. Thanks to its unique suitability for HDR10 content, Samsung’s QLED technology represents the TV experience of the future.


“What’s especially impressive is the brightness of the Quantum dot displays. QLED TVs are extremely bright, with peak values of up to 2,000 nits, and offer the user intensively radiant, lifelike colors even in bright daylight. In doing so, QLED TVs follow the standards for digital cinema, and are able to cover 100 percent of the DCI-P3 cinema color space. That is a decisive point for consumers, as HDR will change the TV experience forever. It is thus not without reason that we are talking about a new product category when referring to QLED TV.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Virtual Reality – Gear VR Makes the New Media Age Accessible for All


“Virtual reality and 360-degree video have introduced a completely new media experience to the mass market, and Samsung is a pioneer in these areas. Take social VR, for example. The technology is tangibly affecting our behavior on social networks. Today, we take our followers along in 360 degrees when we go to a concert or climb a mountain. They can then share in the adventure live with their VR headset or on a Samsung smart TV.


“Samsung is one of the first companies to have made these fascinating new experiences broadly available to the public, with its Gear VR headsets and Gear 360 cameras, and is a pioneer for this new media age.


“We have sold over 1.1 million VR devices in Europe since 2015, and already more than 5 million worldwide. This clearly shows that the interest in this technology is huge. It will fundamentally change the way we tell and experience visual stories.”


Martin Börner, Deputy President, Samsung Electronics GmbH



Benefitting Your Health – A Fitter Lifestyle with Samsung Gear


“Fitness wearables have become the norm in the shortest space of time, providing a perfect example of how quickly technologies can transform our lives. This is exactly what our motto for this year’s IFA expresses: “the new normal”. We have long since stopped talking about the measurement of the self instead of a new relationship with our body.


“Wearables change our awareness for a healthy life through their ability to monitor the wearer’s fitness activities, and optimize their efforts with the help of apps.


Samsung has been actively working to shape this trend for five years now with new innovations such as our Samsung Gear smartwatches. We will be experiencing this kind of rapid societal development brought on by technologies more often in the future, as trends spread with ever greater speed these days, not least of all thanks to social media.”


Alexander Zeeh, Director Home Appliances, Samsung Electronics GmbH


Networking in the Household – The Family Hub 2.0 Refrigerator as a Family Manager


“The market for household appliances is growing, and we see ourselves in a very good position to benefit from this growth. Samsung is banking on brilliant, dependable innovations that let us make household chores easier for our customers, and often help them reclaim some time. The industry-wide trend towards connected home appliances has an important part to play in this. We always take a close look at what people need in their day-to-day life, and develop products that meet their needs.


“With Family Hub, a smart refrigerator with an integrated LCD display, we have pooled our know-how in screen technologies, networking, and ease of use in the area of cooling to turn the kitchen into a modern communication center with the fridge as family manager. This is where food is organized, messages are exchanged, and schedules are compared.


“The fridge’s next generation, Family Hub 2.0, caters to the needs of every family member even more individually. Using personal user profiles, the entire family can now also exchange to-do lists or send messages to the refrigerator display on the go.


“The Smart Home App can also be used to control other compatible household appliances, such as a washing machine for example, by way of the user’s smartphone or the refrigerator screen.”


Martin Börner, Deputy President, Samsung Electronics GmbH


1 gfu, Motive, Einstellungen und Kaufkriterien. Konsumtrends der Consumer und Home Electronics, May 2017.


2 Data collected at the behest of Samsung by Kantar TNS in an online multi-subject survey based on the iBus method. This involved surveying 1,017 Germans aged 16 to 64 from June 1 to 4, 2017.


3 gfu, Motive, Einstellungen und Kaufkriterien. Konsumtrends der Consumer und Home Electronics, May 2017.

Samsung Showcases New IoT Services for Smart Home at IFA 2017

At this year’s IFA, the leading consumer electronics show in Berlin, Samsung Electronics demonstrated an array of new Internet of Things (IoT) and intelligent services for home appliances. By 2020, all Samsung devices will leverage connectivity. In preparation for the full-fledged smart home era, Samsung has been spearheading the standardization of global IoT technologies as a core member of the Open Connectivity Foundation (OCF).


This year, the company is introducing an array of innovative products including Family Hub refrigerators with more advanced voice capabilities, and a Samsung Connect app that’s capable of seamlessly products integration across the cloud.


Before we dig into those innovations in detail, check out this video to gain a glimpse of how Samsung is bringing IoT connectivity to more home appliances.




New Smart Home Innovations


Samsung has introduced advanced voice capabilities to Family Hub that allow users to talk to the smart refrigerators to use it, and will expand the voice functionality to European markets this year. This convenient enhancement will make it possible to carry out a wide range of tasks, from looking inside the fridge to playing music, by simply speaking to the fridge.


Samsung is also actively working to evolve Family Hub into an IoT control center, to the point where users will be able to control all of their home’s connected appliances through voice recognition. Just imagine being able to summon your robotic vacuum to clean up the kitchen or monitor your laundry cycle while you cook. The possibilities are endless.


Samsung is also helping to deliver a smart home with the Samsung Connect app, which is compatible with all devices and operating systems, and allows users to control Samsung products through the cloud. With Bixby in Samsung smartphones, it is possible to control the Samsung Connect app by voice recognition.


Samsung’s remote diagnosis service will be upgraded by linking with the Samsung Connect app. Customers will also be able to receive guidance through their smartphones to identify and solve problems with Samsung’s smart home appliances in real-time.




An Expanding External Ecosystem Based in the Cloud

Samsung is the first in the industry to receive the OCF certification for its smart TVs, Family Hub refrigerators and air conditioners, and intends to expand the certification to all of its home appliances throughout the year. The OCF certification is a standard that enables compatibility between the products of member companies, strengthening connectivity so that different kinds of devices may communicate effectively with one another. In addition to Samsung, more than 390 companies have joined the OCF.


Samsung is also working with various third parties to integrate voice support for functions including Amazon’s Alexa voice assistant into smart home appliances including its refrigerators, washing machines, air conditioners and robot vacuums, and Google Home support in its robotic vacuums as well. As the first in the industry to apply open APIs to home appliances, Samsung plans to focus on expanding services through collaboration with various smart home companies.


Samsung will continue to contribute to creating meaningful changes in consumers’ lives and strengthening the industry’s IoT ecosystem. Stay tuned for more exciting developments ahead.


[Photo] Samsung Showcases a ‘New Normal’ for Mobile Innovations at IFA 2017

At the center of Samsung’s IFA 2017 booth are the company’s latest mobile innovations, designed to make it easy to break a sweat and do bigger things.


The booth features three sections – an Atelier, Gym, and Workplace – that allow visitors to get their hands on products including Samsung’s newest wearables, the Gear Sport, Gear Fit2 Pro, and the updated Gear IconX, as well as its latest flagship smartphone, the Galaxy Note8. Fun and interactive exhibits showcase how the devices’ premium functions, seamless connectivity and intuitive designs introduce new aspects of convenience that become normal to users as soon as they experience them.


See how Samsung’s latest mobile offerings deliver your new normal in the photos below.


Samsung’s latest mobile offerings may be found at the center of the company’s IFA 2017 booth.


The new Galaxy Note8 features an immersive, 6.3-inch Infinity Display, an enhanced S Pen, and a best-in-class dual camera with Optical Image Stabilization.


An interactive display in the booth’s Atelier offers a breakdown of the Galaxy Note8’s advanced features.


A large display exhibits a ‘digital gallery’ of selfies that attendees have snapped with the Galaxy Note8 and decorated with fun stickers and animated text using the device’s S Pen.


IFA attendees put the Galaxy Note8’s IP68 water and dust resistance to the test by snapping selfies and dunking the device at the Portrait Pool.


The Galaxy Note8 boasts a wide array of compatible accessories, including various covers, wireless chargers and external batteries.


Attendees get hands-on with the new Gear Sport smartwatch, which features a sleek and versatile design, including a wide range of band options, and premium health- and fitness-management functions.


Samsung’s Gear Fit2 Pro, a water-resistant GPS fitness band, has been enhanced through partnerships with Under Armour and Spotify, and comes preloaded with Speedo’s best-in-class swim-tracking app, Speedo On.


Samsung’s update of its cord-free Gear IconX earbuds, which allow users to stream music from their phone and also function as a standalone music player, features improved battery life and a new integrated Running Coach with a voice guide that offers real-time updates on workout progress.


The Gear Sport’s dedicated fitness zone invites attendees to test out the smartwatch’s exercise-tracking functions properly: by strapping it on to take part in fun cycling and rowing competitions.


Attendees donning Samsung’s Gear VR with Controller take part in immersive intergalactic battle in the 4D VR Theater.


The booth’s Workplace section showcases various ways that enterprises can utilize Samsung’s latest mobile innovations, including the Galaxy Note8 and Galaxy Book, to streamline how they do business.

Create stickers for Gboard on Google Play

Posted by Alan Ni, Associate Product Manager, Gboard

Messaging is getting more and more expressive -- today you can say I love you with an emoji, a gif, or a sticker. Millions of users share expressive content every day on Android devices using Gboard as their default keyboard. We want to push expression even further by allowing developers to create their own stickers for Gboard. Some of our early partners include Bitmoji, Disney, and even our own Allo team. Once published, your stickers could be seen and shared by millions of users around the world.

Using the Firebase App Indexing API, you'll be able index any sticker assets you create, publish your app to the Play Store, and get featured in the Gboard Sticker collection. Once a user downloads your sticker pack from the Play store, they'll be able to send those stickers directly from their keyboard in any Android app that supports image insertion!

Getting Started with Stickers

To kick things off, you'll need to add the Firebase App Indexing library. Visit the Firebase Getting Started Guide for details. Once you've set up Firebase App Indexing, read through our sticker guide to learn how to index those stickers. Next, create your sticker assets!

You should build and index stickers on first run after update or install to minimize the lag between a user installing the app and seeing the stickers in Gboard. Our sample app should give an idea of the end-to-end flow.

Making your Stickers Searchable

Users often look for stickers via searching on keywords. That means you'll want to add appropriate keywords to allow users to find your stickers and you can use the put method to add keywords. In the code snippet below, you'll see that a Snoopy sticker is tagged with the keywords: "bye", "snoopy", "see ya", and "good bye".

new Indexable.Builder("Sticker")
   // add url for sticker asset 
   // see: Support links to your app content section
   // Set the accessibility label for the sticker.
   .setDescription("A sticker for Bye")
   // Add search keywords.
   .put("keywords", "bye", "snoopy", "see ya", "good bye")
        new Indexable.Builder("StickerPack")
          .setName("Snoopy Pack")

For larger sticker packs, you'll want to make sure you've tagged stickers with keywords so that they're easier for users to find. We've come up with a list of common English phrases/keywords you can use to tag your stickers. But don't forget to internationalize your stickers -- to do this you'll want to first detect the device language and then index keywords that correspond to that language.

Get Featured in the Sticker Collection

Finally, share your stickers with the world! To be featured in our Sticker Collection on the Play Store, fill out this form. But first, make sure to thoroughly test the sticker pack using the latest build of Gboard, If your app has high-quality stickers and is working well with Gboard, we'll add it to our sticker collection; this is the best way to get it seen by millions of Gboard users!

We're really excited to see what sticker packs you're able to build.

How Samsung Designed its QuickDrive™ Laundry Technology to Reflect Consumers’ Lifestyles


Introduced at IFA 2017, Samsung Electronics’ QuickDrive™ technology was created to provide consumers with the time-saving laundry solution they’ve always wanted but never had, without compromising washing performance*, energy efficiency, fabric care and durability. The result is a laundry solution that finishes cycles in half the time of conventional washers, while providing a thorough yet gentle clean.


Because Samsung firmly believes in glocalization, in which products are optimized for consumers in different countries, the company strives to craft innovations that cater to the unique lifestyles of consumers in markets around the world.


QuickDrive™ is a result of these efforts, and the latest product of a line of Samsung laundry technologies that have been met with acclaim in areas such as Europe, the birthplace of the drum washing machine. Each of those previous innovations, which include AddWash™ and EcoBubble™, has enhanced consumers’ lifestyles by resolving key pain points.



When the time came to design the technology that would ultimately become QuickDrive™, Samsung surveyed consumers in markets across the globe on the factors that matter most to them when buying a washer. The results indicated that washing performance was a leading determinant, and a washer’s ability to reduce the amount of time required to finish a load of laundry was key when assessing this.


QuickDrive™ was designed to provide entirely new levels of washing performance. The technology boasts several convenient Samsung innovations that not only drastically speed up laundry cycles, but also make the process much simpler and more energy efficient.


In addition to a convenient form, QuickDrive™ boasts an array of smart features designed to enhance modern consumers’ IoT-connected lives by taking considerable hassle out of managing laundry. These functions, which are provided by an AI-powered laundry assistant called Q-rator, include Laundry Recipe, which recommends optimal wash cycles based on factors like fabric type, color and degree of dirtiness; Laundry Planner, which allows you to schedule when you’d like your wash to finish; and HomeCare Wizard, which proactively alerts you of potential issues with your washer and provides you quick and simple maintenance tips to keep your washer at optimal condition.



Samsung’s WW8800M washing machine with QuickDrive™ technology will debut first in Europe before expanding to markets across the globe. To learn more about the innovative washer, check out the video below.



*Based on tests comparing the WW8800M with Samsung’s WW8500K model. Saves 50 percent of time during Cotton (a half load at 40 ) and eCotton cycles, with washing performance within ±2 percent. Reduces energy consumption by 20 percent during Cotton (half load at 40℃) and Super Speed cycles (5kg load at 40℃), based on Intertek data.

[Photo] Cities Around the World Celebrate Launch of Galaxy Note8

On August 23, the Galaxy Note8 was officially launched at Galaxy Unpacked 2017. It was well received not only by those in New York, where it was unveiled, but also all around the world. Thousands tuned in to the livestream of the event to get a glimpse of Samsung’s latest flagship smartphone, while members of the press gathered at viewing events in countries such as New Zealand, the Phillippines, Malaysia and Taiwan to watch the action unfold.


Check out a few of the events in the photos below.


S Pen-themed images transform Auckland, New Zealand’s Silo 6 from an industrial warehouse into an artistic space.


At one demonstration in New Zealand, local character artist Andrew Steel used the S Pen to embellish user photos captured with the Galaxy Note8. The resulting images were then projected on the Silo 6, an iconic Auckland structure.


In New Zealand, the Galaxy Unpacked 2017 livestream viewing event was filled with excitement, despite the 16-hour time difference.


Following the Galaxy Unpacked 2017 livestream viewing in Taguig City, Philippines, event guests get a feel for Samsung’s newest Galaxy Note smartphone.


Members of the press get hands-on with the enhanced multitasking features of the Galaxy Note8 at a viewing party in the Philippines.


Attendees pose at a livestream viewing event in Kuala Lumpur, Malaysia.


Event attendees test out the new camera features of the Galaxy Note8 after watching the Unpacked livestream in Kuala Lumpur.


The Indonesian press were just as impressed with the new Galaxy Note8’s design, camera and included services.


Journalists report from a livestream viewing event in Taiwan.

Spotlight on Local News: Covering Harvey and the Aftermath

By Josh Mabry, Local News Partnerships; Amber Burgess, CrowdTangle; and Dorrine Mendoza, News Partnerships

As waters rose in Houston, local news outlets were on the scene not just reporting vital news but actively helping the community. Poynter has showcased several great stories about local news journalists, newspapers and TV stations going above and beyond. They reported on a veteran journalist with a side project called Space City Weather that has became a vital source of information; how KHOU, a CBS affiliate, managed to stay on air while they were being evacuated from their building; the conditions that forced The Victoria Advocate to camp out in the office over several days and report without power; the story behind an already iconic photo; how the Houston Chronicle is covering the storm; and three journalists that forecasted the impact of a hurricane like Harvey in 2016.

Here are some other examples of how local news outlets are telling the story across Facebook. There are so many incredible ways local news outlets have played a vital role in keeping people safe and alert; here are some stand out moments before, during, and after the storm.

Starting at 1:45 am on Saturday, August 26, KVUE ABC kept a running blog about the impact of Hurricane Harvey, updating it several times an hour as updates came in.

Reporter Jobin Panicker of WFAA Channel 6 sent a team to Corpus Christi to pick up NICU babies before Hurricane Harvey arrived in the area.

KHOU11 went live to show residents how they can salvage flood and water damaged photos.

The Victoria Advocate, despite housing its employees throughout the weekend and losing power in the process, put together this video detailing the wreckage.

When KHOU 11 News was evacuated due to flooding and couldn’t report, sister station WFAA-TV in Dallas went live from KHOU’s Page to provide updates to Houston residents.

Noticias 45 Houston went live on their Page to give up the minute analysis of the storm.

KCEN TV shared this amazing video of a woman swimming to rescue someone from a car stuck in flooding waters.

The Dallas Observer listed all restaurants raising money and donating supplies to those that need it in South Texas.

Fox 26 shared this footage of the flooding across the Buffalo Bayou in Houston.

ABC 13 captured an emotional moment as one flood victim displayed the two bags that remained of his possessions.

Channel 5 News kept a running list of all school closings.

CBS Austin put together a video detailing the devastation in Rockport.

ABC 13 in Houston honored police officer Sgt. Steve Perez, who died in the flood waters. People used the comments to share their memories of him and thank him for his work.

KPRC2 shared this infographic putting into context how much rain has fallen across greater Houston.

NBC25 in Michigan used Live With to check in with residents in Houston affected by the flooding.

Journalist Martín Berlanga Periodista from Telemundo Houston gave a tour of the Telemundo newsroom as they worked overtime to report the storm.

Android Developer Story: Zalando increases installs and revenue by focusing on app quality

Posted by Adriana Puchianu

Based in Berlin, Zalando is Europe's leading online fashion platform. With more than 70% of its traffic now coming from mobile, the company has invested a lot in improving the quality of its app to provide a good user experience. Investing in bridging the online and the offline worlds, as well as providing a seamless cross-platform experience, has had positive results on their user engagement and revenue. Using features like A/B testing, the pre-launch report and the new release dashboard from the Google Play Console, Zalando saw a 6% increase in installs and a 15% increase in the users' lifetime value.

Watch Rushil Dave, Senior Product Specialist and Meritxell Rivera, Android Developer discuss how the company has improved user experience and key revenue and engagement metrics by investing in app quality for their Zalando app.

How useful did you find this blogpost?

New devices and Windows Mixed Reality headsets unveiled at IFA 2017, Cortana and Alexa collaborate and Skype TX wins an Emmy® Award — Weekend Reading: Sept. 1 edition

In this edition of Weekend Reading, you’ll read about IFA 2017 and the vast array of devices revealed at the event, a first-of-its-kind collaboration with Amazon, Skype TX receiving the Technology & Engineering Emmy® Award and more.

Microsoft delivered a keynote at the IFA 2017 consumer electronics show in Berlin on Friday, Sept. 1. You can watch the on-demand video of the keynote on Windows Blogs. Earlier this week at IFA, several companies revealed new Windows Mixed Reality headsets, PCs, laptops and much more.

Dell unveiled a suite of new devices and services at IFA 2017 on Monday, including new Inspiron 7000 2-in-1s and laptops, XPS 13 performance enhancements and the Dell Visor, the company’s first-ever virtual reality headset for Windows Mixed Reality. Dell also announced new gaming PCs powered by Windows 10, new curved gaming monitors and the Latitude 7212 Rugged Extreme Tablet.

ASUS announced the new ASUS Windows Mixed Reality Headset, unveiled the brand-new Republic of Gamers (ROG) Chimera gaming laptop and ROG curved monitor, and introduced the latest thin and light ZenBook and VivoBook laptops, all powered by Windows 10.

Acer announced a series of innovative new devices powered by Windows 10, including additions to its premium Predator gaming line; a new all-in-one desktop PC in its Aspire desktop series; and new detachable devices for working on-the-go with the next generation of their Swift, Spin, and Switch models.

Photo shows the words “Hi, I’m Cortana” on the screen of an Amazon Echo Show device next to a laptop that displays the words “Hello, I’m Alexa”

On Wednesday Microsoft announced a first-of-its-kind collaboration with Amazon between Cortana and Alexa.

“I’m excited that by bringing Cortana to Alexa and Alexa to Cortana, we’re adding more value and choice for consumers and developers alike,” writes Andrew Shuman, Microsoft corporate vice president, Cortana Engineering. “Cortana users will be able to have Alexa shop on and manage their Amazon orders and access many of Alexa’s third-party skills by asking Cortana to open Alexa, just as Alexa users will have access to Cortana’s world knowledge and helpful productivity features such as calendar management, day at a glance and location-based reminders simply by asking Alexa to open Cortana.”

Skype TX, a multiplatform broadcast solution that pushes the boundaries of broadcast television, was honored Tuesday with a Technology & Engineering Emmy® Award from the National Academy of Television Arts & Sciences.

On Wednesday, Microsoft announced a deepened, long-term partnership with Pact, a leading nonprofit international development organization working to reduce child labor in mining in the Democratic Republic of Congo.

“This partnership builds on our existing work with Pact, with whom we’ve worked since 2015,” writes Joan Krajewski, Microsoft general manager of Safety, Compliance and Sustainability. “Through this partnership, the successful Watoto Inje ya Mungoti (Children Out of Mining) project was launched; it uses interventions that are deeply embedded in communities and local institutions to address the economic and social root causes that lead to child labor in mining.”

In Frankfurt, Germany, the Steigenberger Airport Hotel is known for premium customer service. It’s a complex system that requires efficient logistics. To improve communication and back-of-house operations, housekeeping employees are piloting new Trekstor IoT (Internet of Things) wearable devices. Powered by Windows 10 IoT Core and Microsoft Azure IoT, the devices enable up-to-the-minute service and cleaning, so guests can enjoy excellent service, whether they need feather pillows or more flatware.

You’ll find Labor Day sales in the Windows Store and with Groove Music. If you’ve wanted to try out Groove Music, now is a great time to do so. Get seven months of the streaming service for the price of one. This offer is available until Sept. 5. Also save up to 65 percent on hit new releases, movie bundles and TV season passes with the Labor Day Sale in the Windows Store, which runs now through Sept. 4. “Wonder Woman” is now available in the Movies & TV section of the Windows Store, three weeks before it arrives on Blu-ray. On the games front, “ReCore Definitive Edition” has launched on Xbox One, Windows 10 and Xbox Game Pass.

That’s it for our round-up. See you next Friday for another Weekend Reading!

Posted by Athima Chansanchai
Microsoft News Center Staff


The post New devices and Windows Mixed Reality headsets unveiled at IFA 2017, Cortana and Alexa collaborate and Skype TX wins an Emmy® Award — Weekend Reading: Sept. 1 edition appeared first on The Official Microsoft Blog.

Scroll Up