Here today, gone tomorrow. Our annual Year in Search is always a fun look back at the fads that captured our fancy and then fizzled out fast. See what this year’s biggest crazes were, through the lens of Google Search:
The unofficial mascot of 2017 was the unicorn—the magical creature that had the internet abuzz. While we may have reached peak Unicorn with Starbucks’ Unicorn Frappuccino, the craze didn’t stop there. People gave a unicorn twist to all kinds of foods and searched for unicorn cake, unicorn hot chocolate, unicorn cheesecake and unicorn lemonade. While this colorful trend spanned the globe, the most searches came from the cities of San Francisco, New York, London and Bengaluru. Those who jumped on the unicorn food train were likely responsible for making “How many calories are in a Unicorn Frappuccino?” the number one trending calorie-related query.
Slime also had a very big year: “How to make slime?” was the number one globally trending “how to make” question of 2017. We wanted to know how to make slime of all types: fluffy, butter, stretchy, jiggly, cloud, clear and glow-in-the-dark. But as our slimy obsession grew, so did its mess. “How to get slime out of carpet?” made its way to one of the 100 globally trending “How to” questions of the year.
The dog days aren’t over
While unicorns and slime may be have had their five minutes of fame, some internet loves last forever—like our collective adoration of cute creatures. This year’s most searched celebrity animal was April, the mama giraffe that gained worldwide fame after a live video stream of her pregnancy. April’s moment in the spotlight had the question “How long are giraffes pregnant for?” trending in Alaska. Next up in top-searched celebrity animals was Fiona, the premature baby hippo, followed by Marnie, the Instagram-famous senior rescue dog.
Meme, myself and I
From a dancing hot dog to a distracted boyfriend, the viral images that graced our feeds brought comedic relief, heavy doses of sarcasm and unending creativity to the internet. According to search data, the five most trending memes of 2017 were: “Cash Me Outside,” “United Airlines,” “Elf on the Shelf,” “What in Tarnation?” and “Mocking SpongeBob” as people sought to get in on the joke.
It’s not just memes—the internet has a language all its own that can leave people asking “huh?”. Thankfully, the internet is also a helpful tool to quickly decode the latest slang. Trending acronyms we had to look up this year included WCW (woman crush wednesday), TFW (that feeling when), STG (swear to God), GOAT (greatest of all time), and OFC (of course). And from “what does despacito mean?” to “what does bodak yellow mean?” to “What does bibia be ye ye mean?”, we searched for the meanings of popular songs—then got back to the dance floor.
And those are the wacky, weird and unexpected searches of 2017. Who knows what 2018 will bring? ¯\_(ツ)_/¯
Posted by Sergejs Cuhrajs, Community Manager, Google Play
Earlier this year we launched the Google Play Apps & Games publication on
Medium to help developers discover best practices and insights to grow
successful apps and games businesses on Google Play. As we draw closer to the
end of the year we thought it’s a good time to revisit some of our most popular
posts according to you – our readers.
It’s clear that many of you are excited by the potential of new technology, such
as Virtual Reality (VR) and Augmented Reality (AR), and how it could enhance
user interaction with your apps and games. You’re also concerned with everyday
issues including how to keep your APK size manageable, how to acquire new users,
and how to monetize games without pushing away your players.
So without further adieu, here’s the list of the top 10:
human-centered design to emerging technologies
(by By Peter Hyer, Fabian Herrmann, and Kristin Kelly, 7 min read)
VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure
we’re designing for what people really want?
APKs, growing installs
(by Sam Tolomei, 6 min read)
sizes correlate with higher install conversion rate on Google Play – we share
tips for keeping your apps lean.
plays mobile games?
(by Allen Bevans, UX Researcher at Google, 6 min
Four actionable insights for game developers based on our research
into different player segments.
the first ten minutes are crucial if you want to keep players coming back
(by Adam Carpenter, 7 min read)
How to analyze your retention data so you can keep players coming back again
your app for decision-making
(by Jeni Fisher, 10 min read)
tips and strategies for encouraging desired user behavior in your apps. Also
check out follow-up posts on boosting
motivation through app rewards, and common
pitfalls of persuasive app design.
your app’s monetization future
(by Ignacio Monereo, 10 min read)
Learn about predictive analytics and calculating your apps lifetime value (LTV)
to gain practical insight into the future of your app. In the second part
Ignacio shares how to calculate
LTV based on five popular monetization models.
tips to improve your games-as-a-service monetization
Beshimov, 9 min read)
5 proven strategies to improve your game revenue
without driving players away.
introduction to in-app A/B testing
(by Gavin Kinghall Were, 13 min
Learn how in-app A/B testing can drive insight into your app’s future
design and development, and maximise its performance.
the guesswork out of paid user acquisition
(by David Yin, 8 min
A simple tool to help you estimate lifetime value (LTV) of your users
and what to spend to grow your audience.
interface assumptions in AR: selecting objects
(by Aaron Cammarata, 8
In this article for beginner AR developers we explore one of the
most fundamental user interface actions: object selection.
Do you have suggestions for topics we should tackle in 2018? Let us know by
tweeting with the hashtag #AskPlayDev and we’ll reply from @GooglePlayDev, where we regularly
share news and tips on how to be successful on Google Play.
How useful did you find this blogpost?