News

Viral ≠ Ephemeral: BuzzFeed on Driving Massive Shareability with Serious, Long-Form Video

By Meghan Peters, News Partnerships BuzzFeed is famous for its fun, addictively shareable articles, lists and quizzes, but the global news and entertainment publisher has a serious side, too. On September 26, 2017, BuzzFeed posted a video titled, “the power…

News

Why Quartz Launched its New Edition With a Facebook Group: A Q+A With Editor Khe Hy

By Julia Smekalina, News Partnerships In October, Quartz launched a new edition called Quartz At Work. It’s directed toward business professionals who are looking to be better managers, build a career, and stay up-to-date with the latest research and trends…

News

Spotlight on Local News: How Four Local Reporters Are Using Facebook Live

By Beth Loyd and Josh Mabry, News Partnerships Local journalists across the country use Facebook Live to break news, give people a behind-the-scenes look at the stories that matter most to their community, and deepen relationships with their audience. We…

News

How NBC News Ended Up With a 2 Million-View Facebook Video Using CrowdTangle

In July, NBC News posted a feature story documenting a son’s struggle with his mother’s advancing dementia. The emotional piece resonated with their audience — the video, posted to NBC News’ Facebook page, eventually drew over 2 million Facebook video views and thousands…

News

Norwegian News Outlet Nettavisen On How They Drive Newsletter Subscriptions and Revenue through Instant Articles

By John Severinson, News Partnerships Nettavisen is a Norwegian news outlet that’s been digital-only since they first started in 1996. They cover news, sports and finance and have always looked to get its content to readers in the most seamless way…

instant articles

Launching New Trust Indicators From the Trust Project for News on Facebook

By: Andrew Anker, Product Manager In early October, we began to test a new feature to give people additional context on the articles they see in News Feed. For links to articles shared in News Feed, people can easily tap…

Video

Adding Highlighted Shares to Video Insights for Pages

Today we’re adding Highlighted Shares to Video Insights for Pages, a new feature that will give publishers and creators more information about the top Pages that are re-sharing their videos. Available to all Pages globally, Highlighted Shares showcases the top…

News

Spotlight on Local News: How The Oregonian Produces Video for Facebook

By Josh Mabry and Rebecca Rosenblat, News Partnerships Advance Local, a media company that owns and operates local digital properties and newspapers across the United States, including NJ.com, AL.com, Syracuse.com, The Plain Dealer, The Oregonian and more, shares best practices…

News

Instant Articles Introduces “Monetization Tab”, With Simpler, One-Click Control for Turning on Recirculation Ads

By Hossam Tewfik, Product Manager Given the positive feedback and increased monetization seen from our testing of recirculation ads launched in June, we are now enabling publishers who currently use Facebook’s Audience Network to easily turn these ads on or…

nonprofits

Connecting Donors and Driving Change on Facebook

On October 1, Facebook launched a new feature in India to make it easier for people to sign up to be donors and to connect people and organizations with the blood donations they need, right from Facebook. But how did…

News

Spotlight on Local News: Storytelling Through Local Video

By Josh Mabry, News Partnerships Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. We’ve seen that, on average, on-demand videos on Facebook uploaded by…

News

Introducing News Feed Publisher Guidelines

By Adam Mosseri, Head of News Feed We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A consistent piece of feedback we’ve heard from publishers as part of this effort is…

General

Clarifying Recent Tests

By Adam Mosseri, Head of News Feed There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Some have interpreted this test as a future product we plan to…

News

Recent Instant Articles Updates Help The Atlantic Improve Monetization and Grow Traffic

By Julia Smekalina, News Partnerships Instant Articles first launched in the summer of 2015 with just a handful of publishers. The Atlantic, as one of the first nine, is among the platform’s longest tenured partners. During that time they’ve provided…

News

Testing Subscriptions Support in Instant Articles

By Campbell Brown, Head of News Partnerships, Alex Hardiman, Head of News Product, and Sameera Salari, Product Manager Over the next few weeks, we’re launching a test to support news subscription models in Instant Articles in partnership with a small…

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