Author: Facebook MediaFacebook Media

How Expressen Rolled Out CrowdTangle to Drive Digital Literacy Across Their Business

Facebook MediaFacebook Media April 20, 2018 crowdtangle, emea, News

By Christopher Miles, CrowdTangle Partnerships What happens when you roll CrowdTangle out to your entire newsroom? Journalists find new stories. Editors build dynamic digital strategies. Product managers come up with new product ideas. Sales teams find new ways to do…

Inside The Local News Subscriptions Accelerator: How The Boston Globe Used Cliffhangers to Generate Email Leads

Facebook MediaFacebook Media April 20, 2018 News

By Joseph Lichterman, Senior Business Associate, The Lenfest Institute In November 2016, Boston Globe reporter Billy Baker published “The Power of Will,” a five-chapter story about a young boy with cancer and how his father worked tirelessly to try and…

Spotlight on Local News: A Local Swedish Paper Connects Commuters and Affects Change Through Facebook Groups

Facebook MediaFacebook Media April 20, 2018 groups, News

By John Severinson, News Partnerships Upsala Nya Tidning (UNT), a Swedish paper serving the city of Uppsala, wanted a better way to gain insight into the daily lives of their community. Specifically, they heard rumblings that the highly-touted train system…

Inside the Local News Subscriptions Accelerator: How to Optimize Your Website to Drive Subscriptions

Facebook MediaFacebook Media April 16, 2018 News

By Joseph Lichterman, Senior Business Associate, The Lenfest Institute Executives from 14 U.S. metro news publishers gathered at Facebook New York on March 28th and 29th to learn and share best practices for building and growing digital subscriptions, as part of…

Viral ≠ Ephemeral: BuzzFeed on Driving Massive Shareability with Serious, Long-Form Video

Facebook MediaFacebook Media December 7, 2017 News

By Meghan Peters, News Partnerships BuzzFeed is famous for its fun, addictively shareable articles, lists and quizzes, but the global news and entertainment publisher has a serious side, too. On September 26, 2017, BuzzFeed posted a video titled, “the power…

How NBC News Ended Up With a 2 Million-View Facebook Video Using CrowdTangle

Facebook MediaFacebook Media November 28, 2017 News

In July, NBC News posted a feature story documenting a son’s struggle with his mother’s advancing dementia. The emotional piece resonated with their audience — the video, posted to NBC News’ Facebook page, eventually drew over 2 million Facebook video views and thousands…

Norwegian News Outlet Nettavisen On How They Drive Newsletter Subscriptions and Revenue through Instant Articles

Facebook MediaFacebook Media November 22, 2017 News

By John Severinson, News Partnerships Nettavisen is a Norwegian news outlet that’s been digital-only since they first started in 1996. They cover news, sports and finance and have always looked to get its content to readers in the most seamless way…

Instant Articles Introduces “Monetization Tab”, With Simpler, One-Click Control for Turning on Recirculation Ads

Facebook MediaFacebook Media November 6, 2017 News

By Hossam Tewfik, Product Manager Given the positive feedback and increased monetization seen from our testing of recirculation ads launched in June, we are now enabling publishers who currently use Facebook’s Audience Network to easily turn these ads on or…

Clarifying Recent Tests

Facebook MediaFacebook Media October 23, 2017 General

By Adam Mosseri, Head of News Feed There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Some have interpreted this test as a future product we plan to…

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