Measure Brand Lift Across TV and Facebook

In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In fact, 79% of marketers say they […]

Updates to Our Ad Targeting

Facebook equips businesses with powerful ways to reach the right people with the right message. But there are restrictions on how audience targeting can be used on Facebook. Hate speech and discriminatory advertising have no place on our platform. Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we […]

A New Center for Crisis Response on Facebook

By Mike Nowak, Product Director, Social Good Today, we’re announcing Crisis Response, a new center on Facebook where people can find more information about recent crises and access our crisis response tools – including Safety Check, Community Help and Fundraisers to support crisis recovery – all in one place. As part of this update, we […]

World Suicide Prevention Day

By Antigone Davis, Head of Global Safety We’re recognizing World Suicide Prevention Day by letting people know about the tools and resources we have developed for people who may be at risk. Throughout September, we’ll connect people with information about supportive groups and suicide prevention tools through ads in News Feed. We are also launching […]