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Upgrade Your Digital Lifestyle with the New Samsung Notebook 9 Pen and Notebook 9 (2018)

Samsung Electronics today announced the new Samsung Notebook 9 Pen and three new versions of the Samsung Notebook 9 (2018), offering a mobile computing experience that matches how people are using their PCs: whether at work, on the go and everything in between. Designed to deliver the best in mobility, these four new notebooks ensure a computing experience that is powerful, portable, connected and secure. When paired with the latest productivity tools and services available from Samsung, the Notebook 9 Pen and Notebook 9 (2018) are the perfect complement to match a lifestyle where work or play can happen anywhere and at any time.


“At Samsung, we have long felt that technology must fit within the lives of the consumer, not the other way around. Over the past several years, the lines between our personal and professional lives have started to blur creating the need for technology that allows us to connect, collaborate and share from anywhere,” said YoungGyoo Choi, Senior Vice President of the PC Business Team, Mobile Communications Business at Samsung Electronics. “The new Samsung Notebook 9 Pen and enhanced Samsung Notebook 9 (2018) and Samsung Notebook 9 Pen offer our customers premium, powerful and portable devices that provide the tools to securely work from anywhere, breaking the boundaries of previously accepted standards for what a notebook should be.”



Samsung Notebook 9 Pen: Superb Flexibility, Portability with S Pen and Convertible Hinge

The Notebook 9 Pen brings a thoughtfully refined design to the 2-in-1 PC. Its full metal chassis with premium magnesium aluminum – lighter than aluminum – alloy called Metal12™ provides durability while keeping it super light at 2.2 pounds. The 360 degree hinge provides flexibility for users to convert to a tablet from a laptop with ease by rotating the keyboard behind the screen for convenience.


The Notebook 9 Pen provides ultimate convenience with a built-in, refined S Pen that gives users the freedom to doodle, write, sketch, paint and more. The S Pen is battery free, built into the device and designed for immediate use. The S Pen can recognize 4,096 levels of pressure with a fine 0.7mm tip and convenient tilt detection to allow a more natural writing and drawing experience. When the S Pen is removed from the notebook, Air Command automatically launches providing convenient S Pen shortcuts, Samsung Notes and Autodesk Sketchbook, so that users can write, draw and create immediately.



Samsung Notebook 9 (2018): Powerful Design, yet Lightweight and Thin

With three different versions offering a 13.3” to a 15” screen and enhanced graphics capabilities, the Notebook 9 (2018) weighs up to 2.84 pounds and measures 15.4mm, one of the lightest and thinnest notebook devices in its class. The bezel around the screen measures 6.2mm providing a more immersive experience. This means great portability without sacrificing screen size, as well as a stronger, more durable metal body featuring Metal12™ which provides durability while keeping it super light.


The device also provides always-on power thanks to the 75Wh Hexacell battery, Samsung’s largest and most powerful battery placed inside a notebook. For the times when charging is necessary, it also supports fast charging.



Living a Blended Lifestyle

The new Samsung Notebook 9 Pen and Notebook 9 (2018) feature key improvements designed to support our personal and professional lives. These features include:


  • Notebooks designed for mobility – both devices are among the thinnest in their class for easy portability, and working on-the-go. Made from Metal12™ complemented by Micro Arc Oxidation (MAO) technology, both devices are lighter than most metal laptops, yet durable with the advanced MAO treatment of oxide coating on the surface to ensure to-do lists get finished regardless of where life takes you.
  • Added security and convenience – both devices come with Windows Hello built-in for secure authentication through the fingerprint sensor without having to type in a password, while the Notebook 9 Pen also features an IR front-facing camera for facial recognition login through Windows Hello. Both PCs feature the Privacy Folder for storing sensitive data.
  • High-quality performance – combining the best in portability with a high-quality display and strong performance, the RealView display brings a bright and accurate premium image, with lifelike colors and incredible brightness ideal for using the device both indoors and out. Both devices also feature the latest 8th generation Intel Core i7 processor and Samsung Dual Channel Memory for quick speeds to handle jobs like running multiple programs or viewing and rendering high-quality graphics without reduced performance or speed.
  • Productivity and collaboration – Samsung offers several tools that appeal to tech-savvy professionals such as Samsung Link Sharing, which allows users to transfer videos, photos and documents stored on their PC to another computer or smart device*. Additional software solutions available on both devices include Samsung Message that enable users to send messages from their PC to contacts saved on their smartphone**, as well as preinstalled Voice Note for voice-activated note taking, and Studio Plus for custom content creation and editing.




The Samsung Notebook 9 Pen and Notebook 9 (2018) will be available in select countries starting in December 2017 in Korea, and in the first quarter of 2018 in the U.S. Both the Notebook 9 Pen and Notebook 9 (2018) will be displayed at CES 2018 in Las Vegas, NV.



Samsung Notebook 9 (2018) and Notebook 9 Pen Product Specifications***

  Samsung Notebook 9 (2018) 13.3”
(Display 900X3T & 900X3U)
Samsung Notebook 9 (2018) 15”
(Display 900X5T & 900X5U, Display & Discreet Graphics 900X5T)
Samsung Notebook 9 Pen 13” (930QAA)
PROCESSOR 8th Generation Intel® Core™ i7 Processor 8th Generation Intel® Core™ i7 Processor 8th Generation Intel® Core™ i7 Processor
MEMORY Up to 16GB (DDR4) Up to 16GB (DDR4) Up to 16GB (DDR4)
STORAGE Up to 1TB SSD (NVMe PCIe) Up to 1TB SSD (NVMe PCIe) Up to 512GB (NVMe PCIe)
GRAPHICS Intel® HD Graphics Intel® HD Graphics / NVIDIA® GeForce® MX150 (GDDR5 2GB) Intel® HD Graphics
POWER 75Wh 75Wh 39Wh
WEIGHT 995g 1,250g – 1,290g 995g
CMF Titan Silver/Crush White Titan Silver/Crush White Light Titan
DIMENSION 309.4 x 208 x 14.9mm 347.9 x 229.4 x 15.4mm 310.5 x 206.6 x 14.6-16.5mm
PORTS USB-C x 1, USB 3.0 X 2, HDMI X1, uSD, HP/Mic, DC-in Thunderbolt 3 x 1 (or USB type C), USB 3.0 x 2, USB 2.0 x 1, HDMI x 1, uSD x 1, HP/Mic x 1, DC-in USB-C x 1, USB 3.0 X 1, HDMI X1, uSD, HP/Mic, DC-in
MATERIAL Metal12™(Mg) Metal12™(Mg) Metal12™(Mg)
DISPLAY 13.3” RealViewDisplay | Full HD (1920 x 1080) | sRGB95% | △E < 2.5 | Max 500nits 15.0” RealViewDisplay | Full HD (1920 x 1080) | sRGB95% | △E < 2.5 | Max 500nits 13.3” Samsung RealViewTouch, FHD (1920 x 1080), sRGB95%, △E < 2.5, Max 450nits
CAMERA 720p 720p IR camera, 720p
SPEAKER 1.5w X 2 1.5w X 2 1.5w X 2
STYLUS N/A N/A Integrated S Pen (Bundle)
SECURITY Fingerprint Sensor Fingerprint Sensor Fingerprint Sensor
KEYBOARD Backlit KBD, Precision Touchpad Backlit KBD, Precision Touchpad Backlit KBD, Precision Touchpad
ADAPTER 65W Adapter (DC-in) 65W Adapter (DC-in) 45W small adapter (DC-in)


*Size limit for each file is 1GB, and up to 2GB of contents can be shared within 48 hours.


**The feature utilizes SMS and the carrier may charge for the usage depending on the data plan. Feature availability varies depending on the region.


***All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Origin Story: How the POWERbot™ Became Darth Vader

As excitement about new film “Star Wars: The Last Jedi” has reached fever pitch, it’s worth reflecting on those behind the enduring popularity of the Star Wars universe: the fans. The Star Wars community has fueled the success of Star Wars themed toys, games and products for several decades. It’s this dedication that has led the Star Wars Limited Edition POWERbot™ to become the most popular design, selling more than five times the number of previous POWERbot™ models when comparing launching period. Samsung’s design team reveals how they worked with the Star Wars community to create a product designed by fans, for fans.




Collaborating with Super Fans

So where did the idea originally come from? Dongwook Kim from the Digital Business Division revealed: “I’m a big fan of Star Wars and I began to wonder about how to make a vacuum cleaner more fun, exciting, and something that users could enjoy using daily. Then, it came to me: How about Star Wars designs on the POWERbot™ vacuum cleaners?”


The device strongly evokes the likenesses of two of Star Wars’ most iconic images: the masks of Darth Vader and a Stormtrooper. Each edition includes the detailed features of the two characters, particularly their sounds. For example, when the Darth Vader unit starts, the vacuum will play ‘The Imperial March’ and mimic the Sith Lord’s chillingly mechanical inhale and exhale. When you turn on the Stormtrooper version, you will hear ‘let’s go’ with the theme song playing in the background.


Different types of drawings and mockups created by the Samsung Electronics design team for the Star Wars Limited Edition POWERbot™.


To fulfill user expectations, Samsung Electronics also collaborated with an online community of Star Wars fans. The members of the community are so passionate about Star Wars that many of them say being a Star Wars fan is their job. Some decorate their vehicles with Star Wars images, and others mimic the voice of Darth Vader. In fact, a member of the online fan community provided the voice for the Darth Vader edition POWERbot™.


The collaborative efforts with 20 members of the online fan community helped the design team to come up with the most detailed features, such as the color scheme, the number of grills, how deep the eyes should look and feel, and other different details. As the two sides worked together, the POWERbot™ continually evolved.



Overcoming Design Challenges

The designer’s task was to create a product that conveys that essence of Darth Vader from the movie. To find the perfect design, the team members focused on the color and the appearance of the eyes.


They studied many different shades before they discovered Death Black, a color that perfectly fits into the character. Sangin Lee from Design 2 Group, right below, said, “Death Black is really fitting for a character like Darth Vader: it’s just the right shade of menacing.” He also added, “I never knew there were so many different shades of black, it wasn’t easy to narrow it down to just one.”



The eyes obscured by the mask on Darth Vader’s face create a particularly sinister feeling, so the design team made that part of the product even darker. Yet if the shape of the eyes was even slightly irregular or asymmetrical, the whole look was distorted. The team went through a lengthy process of trial and error as they changed the dimensions over and over again, with similar painstaking attention to detail required for the Stormtrooper model.


“We drew the characters on the products so many times and printed out tens of mockups. But, seeing it in two dimensions on the screen and then seeing it in three after applying it to the product are very different experiences,” said Sangin Lee. “We decided to use silk printing to ensure the quality but when we first brought the design to silk printing experts, some said it would be too difficult.”


Thankfully, the design team was able to locate a silk printing expert who lives in GwangJu, a city 268 km away from Seoul. This expert was invited to consult during their business trip to Vietnam, where they visited the production site and conducted training sessions fitting the design to the POWERbot™.



Keeping Stars Wars at the Center of Design


It wasn’t just the appearance of the POWERbot™ which was transformed: the design team applied the Star Wars concept to every part of the Star Wars Limited Edition POWERbot™.


Nooree Na from UX Innovation, left above, suggested that they add the voices from the movie. “When we first started this project, I watched the whole series of Star Wars films and read each and every script from cover to cover,” she explained. “Focusing on the Stormtroopers and Darth Vader, I narrowed down the quotes that could be applied to our product. The previous model has a very friendly voice but Darth Vader is not that type of character, as we all know. Even so, we didn’t want the cleaner to sound like it is ordering our users about! It was tough work finding just the right expressions to fit the product.”


Sunghoon Jung from UX Innovation, right above, who was in charge of packaging design, understands how important it is to meet the expectations of the fans: “Many super fans keep the packaging as well as the products, so we paid a lot of attention to designing the box as well as what’s inside it.”


In addition to an eye-catching design, the Star Wars Limited Edition POWERbot™ promises all the powerful cleaning technology and features of the original VR7000. CycloneForce technology offers high-end suction power and Edge Clean Master, helps the unit clean close to walls and edges. What’s more, the product has a Navigation Camera that recognizes the structure of the entire house and finds the fastest cleaning route and the FullView Sensor 2.0 that allows the unit to clean around home decorations and valuable personal items as small as 10mm.


“The team members say that when you are using Edge Clean Master, it looks as if Darth Vader has taken out his lightsaber,” said Sangin Lee from Design 2 Group. “We actually had a lot of fun in completing this challenging project, and we hope users have fun as well, as they use the product.”


This is the first time that Samsung Electronics has applied iconic movie characters to its home appliance products. Samsung hopes that the Star Wars Limited Edition POWERbot™ can help users feel that cleaning is no longer a chore, but is something they can enjoy doing, as they try the many different fun features.


(From left) Nooree Na, and Sunghoon Jeong from UX Innovation, Yongkyun Shin from Product Marketing, Dongwook Kim and Hyunjoo Lee from Digital Business, Sangin Lee, Hyoungsup Choi, Hwandong Lee, and Deoksang Yoon from Design 2 Group

Samsung and Amazon Prime Video First to Launch HDR10+ Content

Samsung Electronics and Amazon Prime Video today announced the entire Prime Video HDR library is now available in HDR10+, a new open standard that leverages dynamic metadata to produce enhanced contrast and colors on an expanded range of televisions. The Prime Video HDR10+ catalogue includes hundreds of hours of content such as Prime Originals The Grand Tour, The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles. Prime Video is the first streaming service provider to deliver HDR10+ content to its users. HDR10+ is available on the entire Samsung 2017 UHD TV lineup – including the premium QLED TV models.



“We are thrilled to announce HDR10+ content for consumers,” said Sang Yoon Kim, Vice President of Smart TV Business Development at Samsung Electronics America. “The launch marks the first opportunity for consumers and the industry to experience HDR10+ technology through a streaming service.”


The HDR10+ technology on Prime Video incorporates dynamic metadata that allows high dynamic range (HDR) TVs to adjust brightness levels on a scene-by-scene or even frame-by-frame basis. By applying individualized tone mapping to each scene, HDR10+ delivers an incredible viewing experience for next generation Samsung displays. The picture quality offers an enhanced visual experience with more detailed expressions, brighter shadow areas and more accurate color renderings that stay true to the creator’s original intent. Through the utilization of the precise “Bezier” based tone-mapping guides, Amazon is able to deliver the optimal viewing experience across a variety of TV models.


“We’re dedicated to offering Prime Video members the best possible viewing experience, and we are very excited for our members around the world to experience our content in HDR10+,” said Greg Hart, Vice President of Prime Video. “The viewing experience of HDR10+ combined with Prime Video’s award-winning content is ushering in a new era of entertainment for consumers on these devices.”


With the launch of HDR10+ on Prime Video along with the HDR10+ logo and certification partnership formed earlier this year by Samsung, 20th Century Fox and Panasonic demonstrates the adoption and growth of HDR10+ as well as a growing commitment to delivering a premium HDR experience.


About Prime Video

Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it. Prime Video offers thousands of movies and TV shows, including popular licensed content plus critically-acclaimed and award-winning Prime Originals and Amazon Original Movies from Amazon Studios like The Tick, the most-watched Prime Video series worldwide The Grand Tour from Jeremy Clarkson, Richard Hammond and James May, and award-winning series like The Man in the High CastleMozart in the Jungle and more available for unlimited streaming as part of an Amazon Prime membership. Prime Video is also now available to customers in more than 200 countries and territories around the globe at

How Low Can You Go? Samsung X-Ray Cuts Radiation in Half

At RSNA 2017, the annual event from the Radiological Society of North America, attendees were intrigued by the new digital x-ray from Samsung. The reason was because it offered a solution that was able to provide the same image quality as other x-rays but with 50% less radiation. And now it has the approval in the US to offer a new way to carry out the procedure for patients.


Bright sunflowers were part of the ‘dose less, care more’ campaign at the show. The flowers were a natural choice for the initiative because of their ability to take up high concentrations of radioactive elements and toxins into their tissues. They therefore purify soils of contaminants. This illustration signified the ability of Samsung’s new x-ray machine to emit lower levels of radiation.



Reducing the amount of radiation is always the goal for radiologists. Although we’re exposed to low levels of radiation in everyday life from many sources – even the air we breathe – no one wants to expose patients to more radiation than is necessary. The Samsung GC85A premium digital x-ray is a welcome addition to hospitals then, as it emits half as much radiation – which is a huge breakthrough.


The S-Vue engine in the GC85A™ recently received approval from the US Food and Drug Administration (FDA). The FDA is the US regulator of medical treatments and its approval is the gateway for Samsung’s new x-ray to be rolled out across the country.


Making the GC85A so unique is the spatially adaptive multi-scale processing and advanced de-noising technology that enable high quality images even at half the dose. The technique was tested in a study by Professor Semin Chong from Chung-Ang University. He carried out what’s known in the industry as a phantom test whereby a model based on the human body is used to test the effects of x-ray technology without having to use to a real human. The image processing did indeed produce an equivalent image evaluation score when the dosage was halved.


In practice, patients who receive a chest x-ray from the GC85A are subjected to 8 microsieverts (μSv) of radiation. That’s the same radiation from eating 80 bananas. It’s also as low as the average effective dose absorbed into the body during a three-hour flight from Chicago to New York. In other words, the radiation levels of the Samsung GC85A are low and protect patients from higher levels of radiation that other machines emit.


“We are pleased with the approval of the US FDA,” said Insuk Song, Vice President of Health & Medical Equipment Business at Samsung Electronics. “We plan to expand dose reduction x-rays for other parts of the body such as the abdomen and limbs and infants in the future. We will also continue our efforts to reduce radiation.”



Samsung Provides Invaluable Protection with Smart Card IC Solutions

Samsung Electronics is the driving force behind the technology securing the way we shop, the way we communicate, even the way we travel to different countries. The company is fully committed to growing the smart card industry through its integrated circuits (IC) that are present in a number of vital items we use every day. And as a leading player in the space, Samsung is already working with major organizations to help them to better protect consumers.


Take SIM cards, electronic IDs, e-passports and credit cards. One thing they all have in common is the fact that they all use smart card ICs. Samsung has been an important part of the movement to this ubiquity of the technology as the industry switches from older, less secure solutions such as magnetic strip cards.


For example, Samsung has led the SIM card market since 2006. And in 2013, Samsung was the first in the industry to be accredited with a CC EAL7 smart card IC, the highest level of security certification. The company will continue to expand here and elsewhere in the smart card IC market in the future thanks to the value-added solutions it is incorporating into its products, such as embedded Secure Element (eSE) or embedded flash.


[Samsung’s S3FT9MF smart card IC]


Expansion Based on Robust Security

The Samsung S3FT9MF smart card IC supports both ISO7816 contact and ISO14443 contactless interfaces, and is CC EAL6+ (Common Criteria Evaluation Assurance Level) certified, providing strong security countermeasures against various security threats such as template attacks, power attacks and reverse engineering.


Strong security and durability are of utmost importance when it comes to smart card ICs that hold extremely personal and private information. With a high level of security and a fast yet durable embedded flash solution with up to 500,000 write/erase cycles, Samsung’s smart card IC will continuously keep users’ personal information safe and sound in various forms of smart cards.


Samsung’s most recent smart card IC, S3FT9MF, is the solution for payment cards issued by financial institutions, such as Swiss banks, and has been expanding the smart card IC business to government IDs and other payment applications. The S3FT9MF is steadily being adopted as the main IC by several clients recently including a European tier-1 card manufacturer. Also, electronic IDs equipped with Samsung’s S3FTM9F are expected to become available in the first half of 2018.



Changing Standards

Traditional magnetic strip cards have been the de-facto solution for ID and payment cards since the 1960’s but concerns rose as the static information on the strips could easily be cloned. Smart card ICs have recently become an alternative solution with their stronger security attributes, as well as the versatility of the technology.


Such benefits of the smart card ICs have driven the transition to EMV (Europay, Mastercard, Visa; the global standard for payment cards with smart card ICs) cards in developed countries as well as the expanding adoption of e-passports and government-issued IDs. In the government ID sector alone, market estimates show an average of seven-percent in annual growth in quantity for smart card ICs from 2015 through 2022.* And as the market grows, Samsung is ready to expand.


* Source: ABI Research (2017 Q2)

[Video] How Samsung Created its Vision-Enhancing Relúmĭno App

Samsung Electronics recently announced the launch of Relúmĭno, an application that works in conjunction with the Gear VR to help those living with low vision see the world more clearly.


The app provides users with a visual aid that’s more approachable and affordable than prohibitively expensive alternatives. In the video below, see how the team behind Relúmĭno was inspired to create the vision-enhancing app, and how its convenient functions make it easier for millions of people around the world to read a book, watch TV, and explore the world around them.


Samsung Introduces Samsung Newsroom Netherlands and Belgium


Samsung Electronics today launched a total of three new newsrooms, Samsung Newsroom Netherlands and Samsung Newsroom Belgium (in Flemish and in French), which hubs for local media and consumers to access Samsung-related content.


Samsung Newsroom Netherlands merges Dutch-language resources with content from the Global Newsroom, while Samsung Newsroom Belgium offers Samsung-related content in both Flemish and in French. Both feature the latest updates on the company and its products, as well as information on industry trends, Samsung events, and inspirational stories regarding Samsung’s citizenship initiatives. Visitors to the sites will also enjoy access to a wide collection of multimedia resources including images, videos, infographics and event livestreams.


The platforms will also highlight local projects such as Samsung Electronics Benelux B.V.’s In-Traffic Reply, a smartphone app that enhances road safety by sending automated responses to calls and texts while users are behind the wheel.


The launches of Samsung Newsroom Netherlands and Belgium bring the company’s total number of newsrooms to 19 – a figure that also includes the Global Newsroom, as well as local editions in the U.S., Korea, Vietnam, Brazil, India (in English and in Hindi), Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa and Spain. Going forward, Samsung plans to expand this network with even more local-language communication channels to bring its vision to a wider media & consumer base around the world.

Inspiring Sweden’s Youth to Dream Big Through Digital Learning

Daniel Johnsson is a Solutions Engineer at Samsung Electronics Nordic AB (SENA) who spends his days supporting B2B customers with their Samsung mobile devices, and with services like the company’s multi-layered mobile security solution, Knox.


Inspired by SENA’s Corporate Citizenship team’s efforts to utilize Samsung technologies to benefit local communities, over the last few years, Daniel has donated his expertise – and more than 100 hours of his spare time – to help equip teachers and students across Sweden with the digital skills they need to succeed.


These efforts – part of Samsung’s Smart School initiative – have seen Daniel travel to schools in remote locations across the country and provide hands-on support for upwards of 80 teachers and 380 students. By helping these individuals learn to use Samsung tablets, mobile devices and services like Knox to enjoy more enriching and interactive learning experiences, Daniel has played an integral role in promoting digital skills in Swedish schools, and in helping more teachers and students realize their full potential.


Daniel’s quest to help Swedish schools foster digital learning has taken him from Upplands Väsby, near Stockholm, all the way down to Kävlinge, at the country’s southern tip.


According to Daniel, the best part of volunteering is his face-to-face interactions with Smart School participants. Witnessing the teachers and students’ excitement and passion firsthand has motivated him to continue his work with the schools, and led him to truly believe in technology’s potential to inspire children to dream big.


To illustrate his point, Daniel recalls his work at one school in particular: Vålbergsskolan, in Vålberg, a rural area near Sweden’s border with Norway. Before participating in the Smart School program, the school had very limited access to digital tools, students’ grades were lower than average, and many students dropped out of school after the ninth grade.


To help address these concerning trends, Daniel worked closely with Vålbergsskolan’s teachers to integrate Samsung technologies into their lessons, and helped students learn how to utilize digital devices and solutions to study more effectively. Now, the headmaster of the school is happy to report that students are thriving in their inclusive and interactive learning environments, have gotten more involved in their lessons, and their performance as a whole has significantly improved.


As Ms. Amelie Wahlström, the headmaster of the school, explained, “Some of these students have had difficulty writing and reading in Swedish. Now, thanks to this project and the new skills that our teachers have acquired, we’ve seen the students flourish. And the opportunity to use devices like tablets in their lessons has made our students excited to practice reading and writing.”


Through his work with Samsung’s Smart School initiative, Daniel Johnsson (seated at center) helps schools in remote locations across Sweden foster immersive and engaging digital learning experiences.


Teachers, too, have greatly appreciated Daniel’s help. The digital skills that Ms. Therese Öberg, a teacher at Runby School in Upplands Väsby, acquired helped her earn a nomination for the 2017 Golden Apple Awards’ Teacher of the Year award, which recognizes educators for excellence in teaching and leadership.


Ms. Öberg guides her class through a fun and engaging lesson powered by Samsung devices.


Daniel’s efforts have earned him the 2017 Samsung Global Citizenship Awards’ Outstanding Volunteer honor, while his dedication and enthusiasm have inspired many of his SENA colleagues to volunteer their own time and talents to support Samsung’s corporate citizenship initiatives. Through their participation, they’ve come to appreciate the tremendous impact that promoting digital learning can have on their community.


Daniel believes that Samsung’s technologies and leadership in innovation can provide invaluable help in addressing social challenges in Sweden and around the globe. He is determined to continue his volunteer work, and hopes to see even more of his colleagues join him in affecting positive change.


See for yourself, in the video below, how incorporating digital learning and Samsung devices into the lesson plan has helped Ms. Öberg’s class study more effectively and have more fun.


Samsung’s Technology Takes Center Stage at the Southeast Asia’s Largest B2B Facility


Samsung Electronics has launched its largest B2B center in Southeast Asia as a sign of the growth prospects in the region and as a means of showcasing the innovative solutions it has for business customers.


The Executive Briefing Center (EBC) and Samsung Ho Chi Minh City Research & Development Center (SHRD) are located at the Samsung Electronics HCMC CE Complex (SEHC) in Vietnam. Both facilities will contain cutting edge technology and harbor frontier thinking to ultimately boost the performance of enterprises.


With a footprint of over 500m2, the center contains 12 zones displaying a range of smart solutions, which customers will be able to explore. Among those solutions are the visionary circle for smart digital displays. Here, a huge video wall comprised of 250 displays form the world’s largest screen to demonstrate what users can expect from Samsung’s displays products.


Other key areas in the EBC include solutions for transport control rooms, fashion inventory management, automation and optimization solutions for the hospitality industry, and smart schools, offices, factories and homes.



Meanwhile, the SHRD research center will be comprised of laboratories adjacent to a manufacturing area. This strategic facility will give technical and quality support in a number of ways to ensure the company can continue to innovate and develop new products. Automation, QT testing, circuits, software, modelling and 3D scanning are all on the remit of the SHRD. And with Samsung expecting to invite government agencies, business partners and local media, the new facility will be a key destination for Samsung’s B2B presence in Southeast Asia.


No two regions are the same and for Southeast Asia, there are a set of drivers that are positioning Samsung’s B2B business for robust performance. Improved city infrastructure and investment in public services have helped to bring about a promising outlook for the B2B market in Southeast Asian countries such as Vietnam, Malaysia and Indonesia. Also, the growth of businesses linked to tourism such as hotels provide additional avenues for smart signage, air conditioning systems and tablets.


Elsewhere in the region, in countries such as Australia, New Zealand and Singapore, it’s the digitization of everyday services and processes that is opening doors for growing B2B prospects. Supermarkets and restaurants are examples of businesses that are becoming smarter and therefore using tablets for ordering and smart signage for merchandise signboards and menu boards.


The arrival of Samsung’s EBC comes at an opportune time for Southeast Asia. The market is growing and so is the opportunity for Samsung to partner with companies that have an appetite to become smarter and more sophisticated with their technology.

When Was the Last Time You Cleaned These Three Things?

How long has it been since you last cleaned your washing machine? A month? Three months? A year? Longer?


If you answered “more than a year”, or if you’ve never cleaned your washer, don’t worry; you’re not alone. There are some products that we tend to clean whenever we spruce up the house, and there are others that we just, well, don’t.


Washing machines often fall into the latter category, as do appliances like vacuums and air conditioners. However, the truth is, each of these products plays a vital part in maintaining our comfort at home, and each must be kept clean to promote efficiency and good hygiene.


It’s for precisely these reasons that Samsung’s premium appliances feature innovations designed to streamline their upkeep and cleaning, and help consumers maintain a healthy home.



‘ECO’-Optimized Washers

Though it may sound surprising to some, yes, even washing machines can get dirty.


Thankfully, the eco-friendly ECO Drum Clean technology featured in Samsung’s washing machines, including its AddWash and FlexWash lines, eliminates offensive odors by eradicating 99 percent of contaminants from the washing machines themselves – without using detergents. This includes waste from previous washes, as well as from food, residual detergent, dirt and tap water. If left unchecked, this waste can foster the growth of up to 14 different germs and 12 different molds in a typical washer.



When developing the technology, researchers at Samsung’s Next Generation Element Lab found that dirt and contaminants tend to accumulate on the gaskets of drum-shaped washers. To address this issue, the team created a solution that cleverly sprays the gasket with water during the drum’s spin cycle. The result is a much more thorough and hygienic clean.


To help users keep their device clean, the washers feature an alarm that will periodically remind them to initiate an ECO Drum Clean cycle. The technology has been certified by global testing and inspection organization Intertek, and received the Korean Environmental Industry and Technology Institute’s Green Technology Certification, having successfully passed the stringent evaluations. It has also earned an additional ‘Hygiene’ seal from researchers at Germany’s Rhine-Waal University of Applied Sciences.



Dust-blocking Vacuums for Respiratory Health

Vacuums, like washing machines, should be cleaned regularly. This will help ensure that their suction remains strong, and that they continue to remove dust and allergens from your home without releasing them back into the air.



Samsung’s POWERstick Pro vacuum features a filter that washes clean with a quick rinse, as well as an advanced HEPA (high-efficiency particulate air) filtration system that ensures that 99.9 percent of micro dust collected during use stays in its canister. The former allows for easy upkeep, while the research indicates that the latter can help households improve their respiratory health.


On top of that, the vacuum’s EZ Clean technology makes it – you guessed it – easy to quickly and hygienically remove dust, debris and even long, tangled hair from the device. The EZ Clean Dustbin detaches with a simple pull of its lever, and removing the EZ Clean Brush from the drum is effortless.



This premium level of performance has led the product-testing experts at Germany’s Schulert Gergericherheit (SLG) to give the POWERstick Pro a five-star, ‘Excellent’ rating for exhibiting the highest level of dust retention, and seen the British Allergy Foundation award the vacuum its seal of approval for eliminating allergens from users’ households.



Air Conditioners That Make Maintenance a Breeze

Speaking of allergens, air conditioners – and their filters – also require regular cleaning to help ensure that they function without issue, and that their output is free of potentially harmful contaminants.


Along with featuring a raft of innovations designed to deliver powerful performance and outstanding energy efficiency, Samsung’s Wind-Free™ air conditioners feature an easily removable Easy Filter Plus filter that makes maintenance a breeze. Located at the top of the device and accessible without removing its cover, the filter washes clean easily and features an anti-bacterial coating that efficiently filters dust, airborne contaminants and allergens.


The device’s Ionizer feature, especially, was designed to help households improve their respiratory health and breathe easier. When activated, it efficiently reduces dust mites, bacteria, fungi, and up to 99 percent of viruses from the air.*



Part of Samsung’s process of crafting hygienic appliance innovations involves regularly taking part in a wide range of health-focused studies and research efforts. These include a study conducted in conjunction with Stanford University (and led by Stanford Professor Kari Nadeau, one of the nation’s foremost experts in adult and pediatric allergies and asthma) to verify the positive effects that the company’s air purifiers have on households’ respiratory health.


And, as Samsung’s Chef Collection refrigerators demonstrate, the company’s commitment to designing innovations that prioritize consumers’ health extends beyond simply hygiene. According to recent Harvard University-conducted research, the Precise Cooling Technology in Samsung’s Chef Collection fridges keeps foods fresher and helps them better retain vital nutrients. Efforts like these further our collective understanding of important health issues, and have helped Samsung craft exciting innovations that provide simple solutions.


A healthy home is a happy home. By promoting excellent hygiene throughout the house and introducing new levels of comfort and cleanliness to daily chores, Samsung’s premium appliances make it easier for families to maintain a healthy, hygienic home.



*Tested in Korea test lab (FITI/KEMTI) and Japan test lab (ITEA). Data has been measured under specific testing conditions and results may vary based on environmental factors. Tested in Kitasato Environmental Science Center (Japan)

Samsung Innovations Rolling in to Schools Across Morocco

On November 22, more than 20 employees of Samsung Electronics Maghreb gathered in a room full of black trolleys and Samsung mobile devices. Their mission: To install Samsung Smart School and Ministry of Education-approved educational resources onto more than 1,000 Samsung tablets, and pack the devices into 100 ‘Education Trolleys’ that would be rolled out to public schools throughout Morocco.


To help introduce interactive digital learning to classrooms across Morocco, Samsung Electronics Maghreb assembled ‘Education Trolleys’, packed with Samsung’s latest mobile innovations.


As part of its commitment to advancing public education and making a difference in more communities, Samsung Electronics Maghreb has partnered with Morocco’s Ministry of Education to deliver Samsung mobile technologies to schools in cities and rural areas across the country through the “Let’s Make Samsung Technology Come to You” initiative.


Each trolley contains 10 Samsung Galaxy Tab As for students’ use, as well as a Galaxy Book 2-in-1 PC to help teachers lead interactive and engaging lessons that allow students to explore the world in a manner that goes beyond the limitations of physical textbooks. The trolleys’ portability makes it easy for teachers to transport the devices from one classroom to another and spread the benefits of immersive digital learning to hundreds of students.


By delivering its latest digital innovations to more classrooms – and more curious minds – Samsung hopes to encourage the children of Morocco to dream big, so that they may enjoy a better tomorrow.



Samsung Electronics Maghreb will announce the 100 schools that will receive their own Education Trolleys in the coming days. Samsung will also conduct a training session for the schools early next year that will show teachers how to utilize the devices and solutions in their lessons to help strengthen students’ digital skills.

Samsung Starts Producing First 512-Gigabyte Universal Flash Storage for Next-Generation Mobile Devices

Samsung Electronics, the world leader in advanced memory technology, today announced that it has begun mass production of the industry’s first 512-gigabyte (GB) embedded Universal Flash Storage (eUFS) solution for use in next-generation mobile devices. Utilizing Samsung’s latest 64-layer 512-gigabit (Gb) V-NAND chips, the new 512GB eUFS package provides unparalleled storage capacity and outstanding performance for upcoming flagship smartphones and tablets.


“The new Samsung 512GB eUFS provides the best embedded storage solution for next-generation premium smartphones by overcoming potential limitations in system performance that can occur with the use of micro SD cards, said Jaesoo Han, executive vice president of Memory Sales & Marketing at Samsung Electronics. “By assuring an early, stable supply of this advanced embedded storage, Samsung is taking a big step forward in contributing to timely launches of next-generation mobile devices by mobile manufacturers around the world.”


Consisting of eight 64-layer 512Gb V-NAND chips and a controller chip, all stacked together, Samsung’s new 512GB UFS doubles the density of Samsung’s previous 48-layer V-NAND-based 256GB eUFS, in the same amount of space as the 256GB package. The eUFS’ increased storage capacity will provide a much more extensive mobile experience. For example, the new high-capacity eUFS enables a flagship smartphone to store approximately 130 4K Ultra HD (3840×2160) video clips of a 10-minute duration*, which is about a tenfold increase over a 64GB eUFS which allows storing only about 13 of the same-sized video clips.

To maximize the performance and energy efficiency of the new 512GB eUFS, Samsung has introduced a new set of proprietary technologies. The 64-layer 512Gb V-NAND’s advanced circuit design and new power management technology in the 512GB eUFS’ controller minimize the inevitable increase in energy consumed, which is particularly noteworthy since the new 512GB eUFS solution contains twice the number of cells compared to a 256GB eUFS. In addition, the 512GB eUFS’ controller chip speeds up the mapping process for converting logical block addresses to those of physical blocks.


The Samsung 512GB eUFS also features strong read and write performance. With its sequential read and writes reaching up to 860 megabytes per second (MB/s) and 255MB/s respectively, the 512GB embedded memory enables transferring a 5GB-equivalent full HD video clip to an SSD in about six seconds, over eight times faster than a typical microSD card.


For random operations, the new eUFS can read 42,000 IOPS and write 40,000 IOPS. Based on the eUFS’ rapid random writes, which are approximately 400 times faster than the100 IOPS speed of a conventional microSD card, mobile users can enjoy seamless multimedia experiences such as high-resolution burst shooting, as well as file searching and video downloading in dual-app viewing mode.


On a related note, Samsung intends to steadily increase an aggressive production volume for its 64-layer 512Gb V-NAND chips, in addition to expanding its 256Gb V-NAND production. This should meet the increase in demand for advanced embedded mobile storage, as well as for premium SSDs and removable memory cards with high density and performance.



* Editor’s note: The calculation reflects internal tests where the averaged actual storage is approximately 93% of the labeled capacity, and where the preloaded mobile OS uses about 13GB of the capacity on a flagship smartphone.

Strides in Stewardship, Part 3: Applying Universal Design to Create Technology That Works for Everyone

Using a smartphone is an everyday task that comes easily to most. The typical user needs no instruction on how to send an email, request a taxi or stream a TV show, as navigating through various menus and apps is, for the most part, straightforward and intuitive. But for the millions of smartphone users with a physical, sensory or cognitive disability, operating a device can be a frustrating experience to say the least.


As our world becomes increasingly more digital, and technology plays a bigger role in our lives, Samsung Electronics is working to develop various features that enable its products to be accessed and used to the greatest extent possible by all people. Let’s take a closer look at the company’s approach to do so in part three of our “Strides in Stewardship” series.



Reflecting Feedback to Improve Accessibility

“Over the past decade, as mobile trends have shifted from conventional cell phones to smartphones, many of us with visual impairments have found it difficult to use the new devices,” said Gwangman Moon, a South Korean man who lost his sight in 1999. “Today’s smartphones don’t have mechanical keyboards. So, because we rely on our sense of touch to receive a lot information, we need to carry a separate keyboard to use them.”


Moon, who first got involved with Samsung through a company-sponsored computer education program for the visually impaired, now participates as a member of Samsung Supporters, a volunteer group that tests out smartphone features for usability and offers feedback to improve device accessibility. Most recently, he has helped to advance the Voice Assistant on the Galaxy S8 by determining which features cannot be activated using only voice commands.



In addition to listening to external feedback from people like Moon who use Samsung products in their daily lives, the company has also established Smart Angels, a team of employees that voluntarily educates people with various disabilities on how to use their devices. The volunteers also listen to the opinions of the users to better understand how the company can further enhance accessibility.




Eliminating Obstacles Through Universal Design

To reflect feedback received through these interactions, Samsung has developed and applied a variety of auxiliary technical solutions across the entire Galaxy lineup so that just about everyone can take advantage of its innovative products and features.


For example, users with visual impairments can make use of high contrast fonts, keyboards and downloadable themes as well as a High Contrast Mode for the Samsung Internet app  that all enable easier reading and higher visibility. Voice Assistant, meanwhile, provides spoken feedback about information on the screen, and Rapid Key Input reads out the keyboard character being touched, thus eliminating the need for additional accessories.



Similarly, those with hearing impairments are able to utilize the Sound Detectors tool, which provides visual cues and vibration when the sound of a baby crying or a doorbell ringing is detected, and Flash Notification, which alerts the user of alarms and notifications with a flash of the camera light or screen.


Easy Screen Turn On and Universal Switch features make the device easier to control through the use of gestures and/or movements, enhancing usability for those with mobility and dexterity impairments.


These are just a few of the growing number of features Samsung has employed to make the daily task of using a smartphone easier and more enjoyable for all.



Making Life Easier, One Service at a Time

In addition to UX and app enhancements, Samsung’s mobile services are also adding an element of convenience to everyday activities.


Bixby Voice eliminates the need to go through multiple steps to accomplish a mobile task, allowing users, for instance, to dictate and send a text to a friend or check their daily schedule with a simple voice command. Likewise, Bixby Voice makes it possible to quickly engage with friends, family and other communities on social media and in text messaging applications.


“Bixby is revolutionary,” explained Moon of his own personal experiences. “Because a message or comment can be transcribed by simply speaking it out, we can save a lot of time by not having to type it. In this way, Bixby instills in me a sense of confidence when communicating with others.”


Bixby Vision also makes life easier by using the phone’s camera app to relay information about one’s surroundings. To illustrate, it can vocalize which food items are in front of a user so they can know that they’re opening the specific potato chips or soft drink they want to consume.



Another example is Samsung DeX. While the service enhances the mobile experience by allowing users to use their smartphone like a desktop by providing a seamless, secure mobile to PC transition, it also enables those who experience difficulties typing or using gestures on a smartphone to more easily navigate content via a larger display.


“Now I can use a keyboard and mouse to control my smartphone more conveniently,” noted Donghee Lee, a smartphone user who controls his device with his toes. “It’s very well designed in terms of accessibility for people with disabilities.”




A More Accessible Future

Samsung’s efforts to enhance accessibility have recently been praised by various organizations including ONCE, the National Organization of the Blind in Spain, who recognized the Galaxy S8 and S8+  as devices that comply with the universal accessibility requirements and are properly equipped for visually impaired users. Additionally, the National Human Rights Commission of Korea will present Inho Baek, Samsung’s Mobile Accessibility UX Designer, with the Human Rights Award of Korea on December 8.


Baek is honored to have been nominated for such an accolade, but admits that he is more excited to learn of the many ways Samsung’s products have and will continue to influence users’ lives.


“Since implementing the new accessibility features on Samsung’s Galaxy products, many people, particularly those with disabilities, have told us that their quality of life has greatly improved,” he said. “But we have a vision that will drive the company to improve even further. In fact, it’s our responsibility. It’s my hope that through universal design, everyone will one day be able to enjoy new and beneficial experiences, regardless of their level of ability.”

KDDI and Samsung Complete First Successful Demonstration of 5G on a Train Moving at 100km/hour


KDDI and Samsung Electronics have successfully completed the first 5G demonstration on a moving train traveling at over 100 km/hour (over 60 mph). This was achieved along a section of track where the distance between two stations was approximately 1.5km (nearly 1 mile). During the demonstration, the companies achieved a successful downlink and uplink handover as well as a peak speed of 1.7 Gbps.


The tests were carried out from October 17th through the 19th in the city of Saitama in Japan, near Tokyo. For the tests, Samsung’s 5G pre-commercial end-to-end solution was used, which is composed of a 5G router (CPE), radio access unit (5G Radio), virtualized RAN and virtualized core.


The demonstration leveraged capabilities driven by 5G, such as high throughput, low latency and massive connections, which verified potential services and use cases that would be highly-beneficial to passengers and operators of high-speed trains. This could pave the way to vastly improved backhaul for onboard WiFi, superior passenger infotainment and increased security and analytics.


In addition to a successful downlink and uplink handover at more than 100km/hour (over 60 mph), 8K video was downloaded via the CPE installed on-board, and a 4K video, filmed on a camera mounted on the train, was able to be uploaded.


“In collaboration with Samsung, KDDI has opened up the possibility for new 5G vertical business models, such as a high-speed train. With 5G expected to bring railway services to a whole new dimension, the success of today’s demonstration in everyday locations such as a train and a train station is an important milestone indicating 5G commercialization is near,” said Yoshiaki Uchida, Senior Managing Executive Officer at KDDI. “To fulfill our aim to launch 5G by 2020, KDDI will continue exploring real-life scenario experiments for diverse 5G use and business cases together with Samsung.”


“The potentials that 5G holds is powerful enough to transform the landscape of our daily lives,” said Youngky Kim, President and Head of Networks Business at Samsung Electronics. “The success of today’s demonstration is a result of our joint research with KDDI, which we will continue to pursue as we explore next generation networks and use cases This will include research on diverse spectrums and technologies, as well as new business models and applications.”


Since 2015, KDDI and Samsung Electronics have been closely collaborating to demonstrate 5G millimeter wave performance in various scenarios. This includes a multi-cell handover demonstration that took place in February, where the device was mounted on a car that traveled in the busy streets of Tokyo (Link), and a high-speed mobility test with the device attached on a car racing at 200km/h in Yongin, Korea in September (Link).



About KDDI

KDDI, a Fortune Global 500 company and one of Asia’s largest telecommunications providers, has a proven global track record of high quality service delivery. We provide a multitude of services, including mobile phone services, fixed-line communication, and data centers, thus making us the optimum one-stop solution provider for everything telecommunications and IT environment related.

From Palm Fronds to Wind-Free™ Technology

The history of trying to keep cool in extreme temperatures is a long an interesting one – from slaves cooling royalty with palm fronds, to the latest digital air solutions which feature Wind-Free™ technology.


Modern air conditioning relies on the process of evaporation to cool and humidify the air at the same time. While this concept is constantly being improved upon, its roots extend back to ancient *Egypt, where reeds were hung in windows and moistened with trickling water. When wind blew through the window, the water evaporated and helped to bring down the searing Saharan heat. Later, in ancient Rome, water from aqueducts were circulated through the walls of some homes to cool them. In medieval Persia cisterns and wind towers were used to cool buildings during the hot season.


The first air conditioner resembling the system we know today was installed in a home in the United States of America in 1914. Inventors’ understanding of scientific principles had grown in leaps and bounds between ancient Egypt and early 20th century US. The principle of evaporation remained intact, but the process was now achieved by driving air through water-cooled coils.


A little over a century after this invention, air conditioners are widely in use across the globe, in homes, businesses and cars. Most of the air conditioning systems in use today still rely on these methods.


Samsung’s new Wind-Free™ Cooling technology represents a revolutionary shift in the way air conditioners work to make our lives more bearable. It has been designed to optimise airflow to bring new levels of comfort to our daily climate control requirements. Samsung’s new air conditioners, which feature Wind-Free™ Cooling technology provides consistent temperatures without directly blasting users with air or creating unpleasant cold spots, offering value that you can feel at home and on your electric bill.


“Samsung uses its global network and innovation to create positive change for people across the world. We use design and innovation to provide people with new experiences and aspirational products such as Wind-Free™ technology,” says Mike van Lier, Samsung Director Consumer Electronics.


In its vision of Wind-Free™ Cooling technology, Samsung aimed to create an air conditioning system that does not rely on strong blasts to cool a whole room. This required new ways of thinking about how the appliance vented air and regulated the strength of its breeze. The result: an air conditioning system that maintains consistent and ideal temperatures that keep them comfortable all day and all night, while also keeping its cool with the environment through a serious cut in energy expenditure.



* Bahadori, M. N. (1978). Passive cooling systems in Iranian architecture. Scientific American, 238(2), 144-155.


Source:South Africa Newsroom

Samsung Will Announce Renewable Energy Strategy and Target

At Samsung Electronics, we take our environmental responsibilities extremely seriously and know that reducing our impact on the environment is critical for all of our futures.


As part of our commitment to minimizing our environmental impact, we have been actively investigating a range of measures to increase our use of renewable energy and plan to announce a specific renewable energy strategy with measurable targets by August 2018.

Samsung Electronics Recognized in Vietnam as One of the Best Enterprises for Employees

In operation since April 2009, Samsung Electronics in Vietnam has more than 100,000 employees working across its manufacturing facilities in the Yen Phong Industrial Zone in Bac Ninh Province (Samsung Electronics Vietnam; SEV) and Pho Yen District in Thai Nguyen Province (Samsung Electronics Vietnam – Thai Nguyen; SEVT).


This year, both SEV and SEVT made Vietnam’s “Enterprises for Laborers (Doanh nghiệp vì người lao động) 2017” list, which honored 74 companies across Vietnam that strived to achieve sustainable development by providing a positive work environment for their employees. Both entities were also among the top 30 companies that were awarded the Certificate of Merit by the Vietnam General Confederation of Labor (VGCL) for their outstanding achievement.


The “Enterprises for Laborers” rating is based on a specific set of criteria developed by labor and trade experts. The criteria ensure a close reflection of the actual use and treatment of employees in the company in a wide range of standards from vocational training to mental well-being. Special priority is given to enterprises that have better welfare for employees and implementation of laws in place. The listed companies are also consulted on various aspects with the Vietnamese Ministry of Labor – Invalids and Social Affairs (MOLISA).


The Certificate of Merit is awarded to companies that achieved outstanding results in taking care of the well-being of their employees, in addition to protecting their legitimate rights and interests. The awardees, including SEV and SEVT, were recognized as companies that exemplify their belief that humans are the core value and the driving force for the development of enterprises.



Recognized for Professional and Healthy Environment for Employees

In the awards ceremony held in Hanoi on November 29, 2017, the representatives of SEV and SEVT were given the Certificate of Merit and its trophy by Madam Dang Thi Ngoc Thinh, Vice President of Vietnam and Mr. Tran Thanh Man, Chairman of the Vietnam Fatherland Front.



Samsung in Vietnam provides a professional and healthy environment for its employees that ensures their well-being. Among the various benefits SEV provides for employees, the company was in particular recognized for its maternity support, including special treatment for pregnant employees. The company also provides modern housing and amenities, which includes a dormitory that comes with cinema, welfare rooms, a supermarket, a hair salon, a yoga room and a gym.


SEVT, a company with more than 68,000 employees, also has systems in place to make their employees’ lives easier, such as 550 high-quality vehicles that pick-up employees daily from the neighboring provinces. Like SEV, employees are provided with an excellent living experience with a dormitory of 26 buildings which accommodates more than 22,000 employees and is equipped with quality amenities.


Samsung, as it continues its operations in Vietnam, will remain committed to ensuring the well-being of its employees there, as well as identifying new avenues for their growth and training, and job satisfaction.


In Vietnam, the “Enterprises for Laborers” ranking is announced every year under the goal of creating a broader movement of encouraging businesses to care more about human resources, development of enterprises and communities. Organized by Lao Dong Newspaper since 2014, the list is initiated by VGCL in cooperation with MOLISA and the Vietnam Chamber of Commerce and Industry (VCCI).

Quantum Dot Artisan: Dr. Eunjoo Jang, Samsung Fellow


Over the past few years, one of the breakthrough achievements of Samsung researchers has been the development of cadmium-free quantum dot technology, currently utilized in Samsung QLED TVs. While quantum dot had the benefit of delivering superior light expression, the technology posed harm to the environment with toxic cadmium at risk of being released through nanoparticle degradation. Samsung’s quantum dots, however, are cadmium-free, and Samsung is currently the only company that produces cadmium-free (Cd-free) quantum dot displays.


The architect behind development of the Cd-free quantum dot technology was Dr. Eunjoo Jang at the Samsung Advanced Institute of Technology (SAIT). For her achievements, Dr. Jang was appointed a Samsung Fellow on November 16 – a distinct honor established at Samsung in 2002 to honor outstanding achievements in research, and also referred to as “Samsung’s Nobel Prize.”


Dr. Jang, who has been involved in the research of Cd-free quantum dot technology for over 15 years, recently shared with Samsung Newsroom the story behind her research into the technology, as well as her thoughts on what’s next for display innovation.



“I wanted to do something that no one else had”


Dr. Jang, who earlier in her career was studying catalysts at POSTECH and the University of Ottawa in Canada, had strong interest in developing quantum dot technology that could leverage catalyst technology when she started the project at SAIT in 2002:


“I thought nano-technology would fit well with quantum dot because it is a semiconductor material. It wasn’t so much about application at the time, but the goal was to look ahead 10 years. When I initiated my research, I was one of the few ones looking into the potential future application, but many had very limited belief as to whether the research and study were even possible.”


Dr. Jang recalled that developing Cd-free quantum dot technology was quite a challenge. While quantum dot was studied widely for its capabilities in absorbing and emitting light, and also used in various lighting devices, its application into other areas was seen as limited as it requires the hazardous heavy metal cadmium.


“At first, we could not even imagine a Cd-free quantum dot, but in Samsung’s commitment to being a globally responsible manufacturer, the vision was to make it work. I was able to relatively quickly complete a cadmium-containing quantum dot, but I wanted to do something that no one else had. So, I worked another three years on Cd-free quantum dot.”


Dr. Jang describes seeing her scientific research applied to a commercial product as particularly gratifying, “It was such a terrific period when I was helping in the design of a plant for production of Cd-free quantum dot products, a technology which had actually started from work in the lab. My research work was used for real-life production, and when Cd-free quantum dot was first introduced at CES 2015, it was such an amazing experience.“



Expansion of Cd-free Quantum Dot Across Samsung Products


Dr. Jang explained, “It has been three years since Cd-free quantum dot technology has been applied to Samsung products. The technology has proven to be stable even when we change its structures in terms of higher brightness, local dimming, 8K and other features.”


Dr. Jang also emphasized her belief in the environment of Samsung as key to the success in producing the technology, “The reason why Samsung Electronics was able to produce this achievement in terms of quantum dot is because the company started earlier than other competitors. We set a specific goal from an early stage, and poured our resources into it.” She added that the achievement is especially meaningful to her because it was an independent development, “I am proud that Samsung, with its own capabilities, was able to develop such advanced technology without any outsourcing. This is clear testament to the strengths of our people as well as our environment which helps drive innovation.”



The Future: Self-Lighting Quantum Dots, and More

So, what is the next evolution for Samsung TVs?


Dr. Jang explained the differences between QLED and OLED, “Both have strengths and weaknesses. Contemporary OLED is incomplete, and OLED TV displays have many weaknesses related to burn-in, brightness, large screen and grey-scale which are all due to lesser stability.” She especially emphasized that replacing the light emitting layer with quantum dot is essential to overcome the limit of the display, “Using organic or inorganic materials for the light emitting layer could influence the reliability of products. I would like to implement the improvement of making this layer with inorganic materials – quantum dots.”


Dr. Jang also said that she is currently devoting considerable research into self-lighting QLED and its application, “I am currently participating in a study of making a better display that can overcome the limit of OLED TV and be applied in many other fields. Self-lighting quantum dot technology is being specifically researched for this purpose. My ultimate goal is to develop technology that gives new value to customers and makes for a more convenient life.”


From research to commercialization, Dr. Jang is one of the many talented innovators at Samsung who are helping write the next chapter in display technology. As she continues her work in developing quantum dot’s technological leadership in the field, it will be exciting to see the innovations that arrive next into our living rooms.


Dr. Eunjoo Jang and researchers at the Samsung Advanced Institute of Technology (SAIT)

Samsung Presents: Washing Machine – The Movie

World-first sees washing machine cycle turned into slow cinema with soundtrack by Michael Nyman


  • Britain’s most famous living composer creates a dramatic original score to accompany film of a 66 minute wash cycle
  • Composer of Oscar winning film The Piano inspired by ‘mechanical cycles’
  • Film set to get fans of slow cinema in a lather with full uncensored, moment-by-moment footage of a full wash cycle majoring on a single, long continuous shot
  • Washing Machine to receive premiere at London’s Leicester Square + available online FREE
  • Unique project sees art meet technology to launch Samsung’s QuickDrive™, a washing machine which cuts laundry time in HALF1 – without compromising performance


One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle.


Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the washing machine cycle into art.


In an audacious move, the poetic monotony of the spinning drum and sloshing water are the sole focus of ‘Washing Machine’ – a movie which will receive its world premiere at Leicester Square in London’s West End in early December.



The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive™ washing machine, in this big screen addition to the canon of slow cinema treats. The production team captured the action with a single long shot trained on the machine to bring the full glory of the wash, rinse and spin to the screen.  Samsung believes that cinema audiences, who have in recent years become accustomed to unusual experiences such as live relays of theatre, rock concerts and opera, or simulcasts of TV premieres, will be able to break new ground with the release.


Ivor Novello-winner Nyman, who recorded part of his soundtrack live in London surrounded by monitors featuring the wash cycle, commented: “By coincidence, this new work comes exactly 300 years after the 1717 premiere of another celebrated composition inspired by the flow of water – German-British composer George Frideric Handel’s Water Music so in some ways we have come full circle with ‘Washing Machine – The Movie’.”



The movie builds upon the ground-breaking 3 min 20 sec advert featuring a QuickDrive™ wash cycle which was broadcast during a single-shot complete ad break takeover on Gogglebox on C4 on the 24th of November. It follows research commissioned by Samsung showing that huge numbers of people are already fascinated by the mesmeric power of watching the wash spinning, with hundreds of thousands of hours clocked up on YouTube.  Indeed, footage of full-length washing machine cycles has achieved more than THREE MILLION views.


The piano-led 66 minute soundtrack features one of Nyman’s signature minimalist compositions, driven by an explorative melody which takes the audience on a passage through the various stages of the wash cycle. The repetitive motion of the spinning drum is melodically represented through Nyman’s masterful playing, with thematic ideas developing as the wash progresses.


Nyman said: “The idea of this intrigued me when I was approached, putting a score to something so visually repetitive and prosaic. As a film composer you are frequently taking a cue from the drama on screen or interpreting it sonically, but here the challenge was to offset the mundanity and also enhance the hypnotic appeal.



“I have written a lot of music to manufacturing processes, but this is the most elaborate mechanical, mechanistic film I’ve been involved with. I’m interested in the mechanical process, the way that I create musical cycles which are based on repetition and variation and the correlation between that music and what happens in a washing machine process. I really want the music to be heard and I want the music to be loud, so I think with this project its man over machine.”


Samsung’s research which inspired the film revealed that on average, British adults will spend an average of 1,481 hours watching the washing go round and round – which adds up to the equivalent of 61 days across a lifetime.  For those who love to get lost in the hypnotic thrill of the washing machine but don’t want to waste too much of their lives, the Samsung QuickDrive™ is perfect because it cuts laundry time in half2, without compromising wash performance.


Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “Our film features a virtuoso performance from both man and machine. The Samsung QuickDrive™ gives a washing performance unlike any other so it was only fitting to turn it into an artwork in its own right. What better way to showcase the fastest washing machine we have ever made than to feature it in one of the slowest movies ever created, complete with a soundtrack from one of Britain’s most celebrated composers.”



Washing Machine – The Movie will receive a world premiere at Leicester Square’s Cineworld Theatre on the 5th December 2017.  The film will be available to watch free of charge via YouTube from the 6th December.



Notes to Editors

Film credits

Director – Peter Mountstevens

Producers – Max Gheysens and Sam Corry


1Samsung QuickDrive™ WW8800M vs Samsung WW8500K (5kg 40°C Cotton wash)


Source: UK Newsroom

Introducing Samsung Newsroom Spain


Samsung Electronics recently launched Samsung Newsroom Spain, the country’s new, go-to communications channel for Samsung-related information and content.


Samsung Newsroom Spain combines Spanish-language resources with content from the English-language Global newsroom, and features press releases and company and product news, as well as information on Samsung’s corporate vision, projects and education-enriching initiatives.


In addition to covering the company’s latest updates and activities, the channel offers a wide collection of multimedia resources, including images, videos and infographics. On occasion, it will also serve as a platform to tune in to live streams of a variety of can’t-miss global events, such as press conferences and product launches.


Samsung Newsroom Spain is among the company’s many local editions of newsrooms overall, which includes newsrooms in the U.S., Korea, Vietnam, Brazil, India (English and Hindi), Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy and South Africa. Going forward, Samsung plans to add more local-language communication channels to bring its vision to more consumers around the world.


For more information, check out Samsung Newsroom Spain here.

Samsung Starts Mass Production of its 2nd Generation 10nm FinFET Process Technology

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that its Foundry Business has commenced mass production of System-on-Chip (SoC) products built on its second generation 10-nanometer (nm) FinFET process technology, 10LPP (Low Power Plus).


10LPP process technology allows up to 10-percent higher performance or 15-percent lower power consumption compared to its first generation 10nm process technology, 10LPE (Low Power Early). As this process is derived from the already proven 10LPE technology, it offers competitive advantages by greatly reducing turn-around time from development to mass production and by providing significantly higher initial manufacturing yield.


SoCs designed with 10LPP process technology will be used in digital devices scheduled to launch early next year and are expected to become more widely available throughout the year.


“We will be able to better serve our customers through the migration from 10LPE to 10LPP with improved performance and higher initial yield,” said Ryan Lee, vice president of Foundry Marketing at Samsung Electronics. “Samsung with its long-living 10nm process strategy will continue to work on the evolution of 10nm technology down to 8LPP to offer customers distinct competitive advantages for a wide range of applications.”


Samsung also announced that its newest manufacturing line, S3, located in Hwaseong, Korea, is ready to ramp up production of process technologies including 10nm and below. S3 is the third fab of Samsung’s Foundry Business, following S1 in Giheung, Korea and S2 in Austin, USA. Samsung’s 7nm FinFET process technology with EUV (Extreme Ultra Violet) will also be mass produced at S3.


Samsung Electronics’ S3 manufacturing line located in Hwaseong, Korea

Samsung Develops Battery Material with 5x Faster Charging Speed

Recently, a team of researchers at the Samsung Advanced Institute of Technology (SAIT) developed a “graphene* ball,” a unique battery material that enables a 45% increase in capacity, and five times faster charging speeds than standard lithium-ion batteries. The breakthrough provides promise for the next generation secondary battery market, particularly related to mobile devices and electric vehicles. In its research, SAIT collaborated closely with Samsung SDI as well as a team from Seoul National University’s School of Chemical and Biological Engineering.




Exploring Next Generation Battery Technology

Lithium-ion batteries were first commercialized in 1991, and widely applied to markets for mobile devices and electric vehicles. However, with standard lithium batteries requiring charging times of at least an hour to fully charge, even with quick charging technology, and considered to have reached their limit for capacity expansion, there have been numerous attempts to explore use of new innovative materials. Among the materials looked at, graphene has widely become the primary source of interest as the representative next generation material.


In theory, a battery based on the “graphene ball” material requires only 12 minutes to fully charge. Additionally, the battery can maintain a highly stable 60 degree Celsius temperature, with stable battery temperatures particularly key for electric vehicles.


In its research, SAIT sought for an approach to apply graphene, a material with high strength and conductivity to batteries, and discovered a mechanism to mass synthesize graphene into a 3D form like popcorn using affordable silica (SiO2). This “graphene ball” was utilized for both the anode protective layer and cathode materials in lithium-ion batteries. This ensured an increase of charging capacity, decrease of charging time as well as stable temperatures.


Dr. Son In-hyuk, who led the project on behalf of SAIT, said, “Our research enables mass synthesis of multifunctional composite material graphene at an affordable price. At the same time, we were able to considerably enhance the capabilities of lithium-ion batteries in an environment where the markets for mobile devices and electric vehicles is growing rapidly. Our commitment is to continuously explore and develop secondary battery technology in light of these trends.”


SAIT’s research results are covered in-depth in this month’s edition of the science journal Nature Communications in an article entitled, “Graphene balls for lithium rechargeable batteries with fast charging and high volumetric energy densities.” SAIT has also filed two applications for the “graphene ball” technology patent in the US and Korea.



*Graphene is a single layer of carbon atoms from graphite, and is receiving much attention in the battery and display industry due to its physical, chemical stability. Graphene is 100 times more effective than copper in conducting electricity and displays remarkable electron mobility – 140 times faster than silicon – which makes it an ideal material for fast charge.

Samsung Cinema LED: Cinema Technology of the Future Makes Its Way to Europe


Earlier this year at CinemaCon in Las Vegas, Samsung presented the world’s first Cinema LED screen for the film and cinema industry to wide anticipation. The debut was followed by installation of the world’s first commercial Cinema LED screen at Lotte Cinema World Tower in Seoul, Korea in July, and recently in October at the Paragon Cineplex Theatre in Bangkok, Thailand.


With an area of 10.24 x 5.4 meters, Samsung Cinema LED is able to depict current blockbusters in impressive full 4K resolution (4,096 x 2,160 pixels), and with High Dynamic Resolution (HDR), deliver a more captivating and vibrant viewing experience through next-generation picture quality. Samsung Cinema LED screen illuminates its vast display area through use of around 8.8 million LEDs, as well as immerses audiences in true-to-life audio utilizing technology developed in partnership between HARMAN Professional Solutions and Samsung Audio Lab.


With industry professionals and audiences around the world praising their initial experiences with Samsung Cinema LED screen, the innovative cinema technology is now making its way to Europe.


In collaboration with the Arena Cinemas and Imaculix AG, Samsung is currently building Europe’s first Cinema LED screen at the Arena Cinema Sihlcity in Zurich, Switzerland. With launch scheduled, the anticipation and vision for the new theatre concept is groundbreaking.


Edi Stöckli, owner of the Arena Cinemas explained, “Based on elimination of the projector beam and the high luminosity of Samsung Cinema LED screen, there are a host of new possibilities for interior design, and we are entirely removing the existing furnishings, and implementing an innovative seating concept to provide audiences with a totally new kind of cinematic experience.”


Samsung Cinema LED screen will allow creation of a solid black wall thanks to seamless installation and high-precision calibration. The ‘true black’ will make the movie theater pitch dark, and the 4K resolution, able to project the two usual cinema formats of flat and scope, will get rid of distracting dark gray stripes, long a pain point of traditional projectors. Thanks to LED technology, luminosity of the wall will be 10 times brighter than with conventional projectors, achieving intensity of up to 146-foot lambert or 500nit. Cinema LED’s HDR functionally also helps deliver full color brilliance and contrast even in the brightest or darkest of scenes, and the screen also provides significantly reduced energy consumption as compared to conventional projectors.


“At Samsung, our aim in advancing technological progress is to make life easier for people and enrich their lives,” said Daniel Périsset, Head of IT business at Samsung Electronics. “We have once again succeeded in doing this with the new Cinema LED screen, and are actively planning for expansion of the screens in theatres next year.”


In addition to Switzerland, Samsung continues to expand installation of its Cinema LED screen around the world including the USA during 2018.

Galaxy S8 Now Available in Burgundy Red


Samsung Electronics has officially announced the release of a bold new colorway for the Galaxy S8: Burgundy Red. The striking edition will be available first in Korea beginning on November 28, before rolling out to select markets.*


The new, luxurious hue accentuates the elegance of the Galaxy S8’s ergonomic glass and metal form, creating a seamless and refined aesthetic that will resonate with a wide range of tastes.


In addition to a sleek, bezel-less design, the Galaxy S8 features an array of cutting-edge, user experience-enhancing mobile technologies.


The Galaxy S8 is also available in Midnight Black, Orchid Gray, Coral Blue, Arctic Silver and Maple Gold.



*Specific availability details will be announced by each market’s wireless providers and regional Samsung offices.

Strides in Stewardship, Part 2: The Eco-Friendly Competitiveness of Samsung’s Mobile Technologies

Samsung Electronics is committed to both enhancing technologies and maintaining its responsible approach towards the environment. By cultivating a green attitude and outlook at each stage of design and production, the company aims to minimize its environmental footprint through all its business activities.


In part two of our “Strides in Stewardship” series, we explore some of the ways Samsung is providing new value for customers and the environment through its green practices and eco-friendly mobile innovations.



Using Sustainable Materials and Technologies to Create a Sustainable World

How can a smartphone be eco-friendly? Samsung works tirelessly to develop materials with improved eco-properties through collaborative projects between various departments including R&D and quality management.


As a result of this effort, the company has released products containing bio-material using industrial corn, mineral-based plastic and a novel application of polyketone, a polymer produced with carbon monoxide captured during the formulary process, used in TVs for the first time in the industry.


Samsung also uses recycled plastics for select products after classifying, cleaning and remanufacturing plastics from collected waste products in collaboration with recycling companies. The Galaxy S8, for example, uses recycled plastic in its inner packaging tray (30 percent) and charging adapter (20 percent). Half of the phone’s box is made up of recycled paper while its packaging and manual are printed with soy ink.



Energy efficiency is another consideration for sustainability. For example, the Galaxy S8’s Fast Charging Charger (5V/2A, 9V/1.67A) is optimized with low no-load power consumption (0.02w) and enhanced charging efficiency (86 percent).


Such efforts are the reasons why Samsung’s devices have continuously been recognized for their sustainable design and technology, achieving eco-labels in many markets around the world. The Galaxy S8, for example, has been granted a number of eco-labels including EPEAT and ECOLOGO Gold Certification by UL (USA), Carbon Trust (U.K.), Vitality Leaf (Russia) and Selo Colibri (Brazil).




Green and Clean: Responsible Chemical Management

With the expansion of worldwide RoHS and REACH-like regulations, Samsung increasingly conducts rigorous inspections and management procedures for raw materials and parts it uses to ensure it provides safe, responsible products for customers.


Among the company’s management efforts include the maintenance of an Environmental Analysis Lab for analyzing hazardous substances and volatile organic compounds, and an in-house monitoring process on restricted substances. Furthermore, Samsung has trained more than 650 internal auditors to execute environmental quality control to ensure that restricted substances are not intentionally present in its products.



The company also operates the Eco-Partner Certification Program, a comprehensive environmental initiative, to assess the environmental impact of product components, raw materials and the manufacturing processes of its suppliers. To ensure the efficiency of the program, Samsung has developed the Environmental-Chemicals Integrated Management System (e-CIMS) to monitor hazardous substances used by its Eco-Partners, and works only with companies that have acquired all necessary eco-related certification. Currently, Samsung manages 1,058 partners – a number that has quadrupled since 2010.


Additionally, the company has been voluntarily working to completely phase out the use of potentially dangerous chemicals such as polyvinyl chloride (PVC), brominated flame retardants (BFRs) and phthalates, and is continuously reducing usage of hazardous substances in its products.



Environmentally Conscious Product Assessment and Development

Over the past few years, Samsung has conducted a Life Cycle Assessment (LCA) for its leading smartphones. This methodology assesses 12 potential environmental impacts such as global warming, ocean acidification and ozone layer depletion contained at each stage of a product’s life cycle, from design and manufacturing, to purchase and usage, to end-of-life processing and disposal.


This technique was first implemented in 2015 with the Galaxy S6 and Galaxy Note5, and was followed through to the Galaxy Note8, Samsung’s most recent flagship smartphone. The devices that underwent the 12 processes showed their largest environmental impact in the areas of pre-manufacturing and distribution. Based on LCA results, these areas are where Samsung is putting its focus on improving energy efficiency and reducing supply chain emissions of the devices, thus reducing the environmental impact of the products.



In line with its commitment to constantly improve energy efficiency and recyclability, and reduce hazardous substances in products, Samsung has also established its own Eco-rating System which evaluates the sustainability performance of every product development project. The rating system consists of three grades – Premium Eco-Product, Good Eco-Product and Eco-Product – which are designated based on a product’s energy efficiency, resource efficiency and compliance with global environmental standards.


Through continuous revision and evaluation of standards, Samsung reflects new eco features and the latest environmental innovation in its products. Product ratings have been increasingly improving, and the company is striving to have 90 percent of new development projects receive the Good Eco-Product stamp of approval or higher by 2020.



Reduce, Reuse, Recycle: Contributing to a Circular Economy

To do its part to support the circular economy, Samsung is partaking in a variety of activities that improve resource efficiency and reuse resources. These initiatives include extending the periods of product use by offering services such as repairing products, upgrading firmware for performance improvement and extending warranty coverage periods.


Additionally, rather than just discarding returned mobile products, Samsung changes their parts, reinstalls software and repackages them as refurbished devices, selling them at reduced prices. Provided in the U.S. and U.K., this service improves resource efficiency by facilitating the reuse of goods.


For instance, Samsung earlier this year announced plans for reusing and recycling select components of Galaxy Note7 devices. Parts such as OLED display modules, memory chips, camera modules and raw materials have since been used for service purposes, sold as components or incorporated into the Galaxy Note FE, working with companies that specialize in the collection of recycling materials.


Another ongoing project by Samsung is C-lab’s Galaxy Upcycling, which provides an environmentally-responsible way for old Galaxy mobile devices to be recycled. Seventy percent of used devices is left untouched after three years of their launch, and the number of such products is estimated to be 0.2 billion units every year. Those devices that might otherwise be forgotten in desk drawers or discarded are utilized to build new IoT open platforms, CCTV systems, game consoles and more.


Samsung is also making multiple efforts to reuse resources by conducting activities such as the establishment of waste product collection systems, an expanded use of recycled materials and global take-back and recycling programs in approximately 60 countries.



Creating a more sustainable economy will change the world in many ways, and Samsung will continue to do all it can to implement environmental and resource-related solutions while providing consumers with an increasing number and quality of responsibly-designed products.

[Video] 7 Star Wars POWERbots Clean Up the Death Star

On the commands of Darth Vader himself, Samsung’s Star Wars Limited Edition POWERbot™ robot vacuum cleaners have been deployed to the Death Star to strike back against dust and ensure that the battle station is fully armed and operational. Watch in the video below how the seven-strong Star Wars Limited Edition POWERbot™ team assemble and complete their duties with military precision.



* The video features the genuine music and sounds produced by the Star Wars Limited Edition POWERbot™ as sold in Korea. Availability dates and features may vary by retailer and market.

Samsung Launches SeeColors App for QLED TV to Support People with Color Vision Deficiency (CVD)


Samsung Electronics announced today the launch of SeeColors app for QLED TV, which is compatible with all Samsung QLED TVs. The SeeColors app for QLED TV helps people with Color Vision Deficiency (CVD) diagnose their personal visual deficiencies through the app. Based on individual diagnosis results, QLED TVs, featuring 100% color volume, adjusts the color settings on the display, allowing viewers with CVD to enjoy a viewing experience in accurate color.


“Samsung is committed to making people’s everyday lives smarter and more convenient through technology and innovation,” said Hyeongnam Kim, Vice President of the Visual Display Business at Samsung Electronics. “The launch of SeeColors for QLED TV embodies this mission by providing users with a way to address one of the world’s biggest optical challenges through the latest technologies and visual displays.”


Nearly 300 million people globally have CVD, with approximately 8% of men and up to 1% of women affected*, based on a representative survey conducted in Europe and North America. However, the majority of people with CVD are unaware of their condition and the impact it has on their quality of life.


Through the SeeColors app on the TV, users can identify the type and level of their CVD then directly recalibrate their QLED TV screen based on their personal diagnosis results. To offer an easy and precise method for people to diagnose CVD, Samsung Electronics partnered with Professor Klara Wenzel who heads up the Department of Mechatronics, Optics and Mechanical Engineering Informatics at the Budapest University of Technology and Economics, to adopt the Colorlite Test, or C-Test, for TV and mobile devices. C-Test, developed by Professor Wenzel, is a digital diagnosis test that uses the concept of color filters and mathematical modeling to diagnose levels of CVD. Adopting the C-Test through the SeeColors app has resulted in a simple solution which gives everybody the opportunity to see the world in full color.



The SeeColors app is available for download from the Smart TV App store. Users can also download the app to conduct the diagnosis through Google Play and the Galaxy App Store for Samsung Galaxy smartphones S6, S6 edge, S6 edge+, S7, S7 edge and S8 devices. Once users connect their Galaxy smartphone to their QLED TV, the TV will automatically adjust the color setting based on the user’s diagnosis.


The SeeColors app is created in partnership with Colorlite®, a Hungarian company that applies certified technology based on 20 years of scientific research to lenses to help people address CVD. The SeeColors app marks the first time Colorlite® is being used on TVs and smartphone devices.


Samsung Electronics has committed to providing a wide range of accessibility features via its innovative products, and its efforts have been recognized with CES Innovation Awards in 2015, 2016, 2017 and 2018.



*Calculation based on Fletcher, R. & Voke, J. (1985) Defective colour vision: fundamentals, diagnosis and management. Adam Hilger, Bristol.

SeeColors: A Whole New World of Color for Those with Color Deficiency


Can you see the letter C? No? Well, you may have a form of color blindness. Color blindness – or color vision deficiency (CVD) – affects approximately 1 in 12 men and 1 in 200 women. The problem is, although nearly 300 million people suffer from CVD, many are not aware of their condition. And if they do know, they may not realize they are missing out on the fullest spectrum of color.



Samsung Electronics and scientists at the Budapest University of Technology and Economics have invented a way for people with the condition to see the world in full, true color for the first time. Unlike older tests, the unique Colorlite® Test or C-test diagnosis doesn’t just recognize the condition, it measures the exact degree of the deficiency to identify the most precise correction, opening up a new world of possibilities for those with CVD. The new test is at the heart of an innovative app called SeeColors, which is available on Samsung QLED TVs globally for the first time.



The Challenges of Living with Color Blindness

Mark Green, who has CVD, is positive about his condition, but explains some of the challenges of CVD in everyday life, “My friends ask me how do I know grass is green? How do I know it isn’t? I can distinguish colors when they are on their own. It’s when they are together I can get mixed up.” Mark is a sales manager and believes being color vision deficient is not too much of a problem at work, except for charts, “Someone might point to a green slice of a pie chart – but they all look brown to me.”



According to Professor Klara Wenzel, who heads up the Department of Mechatronics, Optics and Mechanical Engineering Informatics at the Budapest University of Technology and Economics, some color vision deficient people suffer from an inferiority complex because of their condition and simply “being different.”


“These people are at a disadvantage when it comes to working in more than 100 professions. We typically think of people who want to be pilots – but car-glazers, painters, cosmeticians, drivers, kindergarten-teachers and cartographers also find it hard to do well in their professions,” she said.


“This is why we began this research nearly 30 years ago. We thought: it’s not possible to cure this condition (yet), but it is possible to help people who live with it.”



How QLED TV Makes Full Color Possible for All 

The retina of the human eye contains approximately 6.8 million color-sensitive receptors, so it’s a herculean task to create a test to measure them all. Professor Wenzel and her team designed an accurate digital diagnosis test which uses the concept of color filters. Through mathematical modelling and years of experiments, they produced the Colorlite® Test or C-test.


Professor Wenzel and team then took it a step further. They adapted the C-test so it can be used as an app on any Samsung Galaxy 6 mobile phone and above, called the ‘SeeColors’ test. And now the SeeColors app makes it possible for color vision deficient people to see a full spectrum of colors on Samsung QLED TV screen.




Yui Yoon Lee, Principal Engineer at Samsung Electronics, who collaborated on the project further explains, “The SeeColors app works in simple step. After users download the app from the Smart TV app store and receive a diagnosis, the app will automatically change QLED’s color setting according to the test result. What’s so exciting is that the app and TV allow people with the condition to see colors with as much intensity as people with normal vision.”


With QLED TV in particular offering pure and realistic colors, it is the perfect time for those with CVD to have access to the SeeColor solution. QLED TV uses quantum dots to build brightness, improve contrast and open up a huge color palette that reaches 100 percent color volume. Now everyone in the world can feel and experience a full spectrum of colors on QLED TV, including those suffering from color blindness.



“It’s Color Heaven!” Life in Full Color with SeeColors App


Mark, a participant of a recent SeeColors app test in New York, was very impressed by the color of QLED TV utilizing the SeeColors app, “It’s actually really cool. The SeeColors display seemed a lot more rich diverse and like “color heaven” compared to the dull display.”


Another participant Dustin, was also surprised and pleased, “Colors were more vibrant with QLED. The reds stuck out a lot more in the updated TV. The greens and oranges were easy to differentiate, which is something that’s usually very difficult to identify.”


“We want to help people with color vision deficiency see and enjoy the billions of colors that the world has to offer,” said Yui Yoon Lee from Samsung. “Technology has an enormous impact on our lives – particularly with our health. Samsung is part of this evolution, but we want to go further. We want to improve the quality of everyone’s lives – day in, day out.”


Samsung Electronics created the SeeColors app as part of its commitment to enrich people’s lives via technology. The SeeColors app on QLED TV will help people with CVD enjoy a full range of color, providing more rich experiences for all.



* Users can also download the app from Google Play and the Galaxy App Store for Galaxy devices. The app on mobile devices only provides the diagnosis of CVD levels.

Samsung Unveils New Innovative Mobile CT OmniTom® at RSNA 2017

Samsung Electronics, a leader in medical imaging technology, will debut its OmniTom® mobile 16-slice computed tomography (CT) scanner at the Radiological Society of North America (RSNA) 2017 Annual Meeting at McCormick Place in Chicago. OmniTom® received 510(k) FDA clearance for the U.S. market on August 18 of this year, and attendees will get to see it for the first time at RSNA booth #2543 (South Building, Hall A).


The release of OmniTom® is the latest demonstration of Samsung’s leadership in CT imaging. OmniTom® features an array of improvements from Samsung’s award-winning CereTom CT scanner, including:


  • Improved workflow: OmniTom® is the world’s first mobile imaging device with omni-directional wheels, maximizing mobility and allowing easier and quieter movement in small spaces.
  • Superior image quality: 16-slice (0.625 mm per slice) advanced data acquisition system with a 50 percent increase in CNR versus other portable CT technologies.
  • Expanded use: Maintains a small footprint ideal for mobile use while increasing the gantry opening to 40 cm for improved coverage of adult head and neck, and full body pediatric scanning.
  • Enhanced safety system: OmniTom® features an internal drive system, making portability less strenuous, while also offering smart-sensing collision avoidance software to maximize control and patient safety.



OmniTom® is ideal for cranial procedures and is designed to deliver the highest quality non-contrast CT, CT angiography and CT perfusion scans. The combination of its rapid scan time, ultra-small footprint and immediate image viewing makes OmniTom® an indispensable tool for collecting real-time data on critically ill patients.


The latest product also demonstrates Samsung’s “AccE” (Access, Accuracy and Efficiency) strategy that aims to change the industry by incorporating innovations in physical access to provide care wherever it is needed. It also aims to improve accuracy in diagnosis with advanced algorithms and efficiency with advanced display, UX and information management technology developed by Samsung Electronics.


“OmniTom® embodies Samsung’s commitment to providing leading technologies to healthcare providers by combining our key values of Access, Accuracy and Efficiency,” said Dongsoo Jun, President of Health & Medical Equipment Business at Samsung Electronics and CEO of Samsung Medison. “We’ve made a CT product that’s lighter, more mobile, more accurate and faster, and we hope the many doctors and technicians here at RSNA will be able to use it to benefit their patients.”


“At Samsung, we work tirelessly to make sure that our full range of products provide patients and physicians with the best possible options for care” added Philip Sullivan, President and CEO Samsung NeuroLogica. “We do this through designing products that deliver broad access, superior accuracy and quality, and make care teams more efficient by maximizing throughput and minimizing waste.”



In addition to OmniTom®, Samsung will be showcasing its spectral CT with Photon Counting Detector (PCD), the next generation of CT technology. Samsung’s team will also be demonstrating a range of healthcare solutions in mobile CT, Digital Radiography and Ultrasound that are all designed to bridge the care-delivery gap and maximize efficiency to enhance the patient experience. Such solutions include:


  • Ultrasound Segment: Samsung will feature their comprehensive general imaging ultrasound portfolio, including the new HS60 and HS40 ultrasound systems which were introduced earlier this year. The RS80A with Prestige, Samsung’s premium general imaging ultrasound system, will be displayed in three daily educational demonstrations featuring live scanning. The RS80A includes innovative technologies for the busy radiology department that help boost clinical confidence. Based on its achievements in ultrasonic diagnosis devices for obstetrics and gynecology, the company is strengthening its premium ultrasonic diagnosis device business for radiology, which has the biggest market potential.


  • Digital Radiography Segment: Samsung will display a wide range of its portfolio including two ceiling-mounted systems, GC85 and GC70, as well as highlight its premium portable GM85 X-ray. The GM85’s enhanced mobility and streamlined workflow will enable users to experience a new level of efficiency along with exceptional image quality. Samsung has also differentiated itself from its competitors by adopting low dose technology for enhanced patient safety.


  • Magnetic Resonance Imaging Segment: Samsung will be showcasing a prototype of Specialty MRI, an MRI imaging device for arms and/or legs. The prototype is expected to be a game changer in the industry: It is designed to maximize not only cost and space but also patient convenience, as it eliminates the need for the whole body to be in the MRI device.


Learn more by visiting Samsung at booth #2543 (South Building, Hall A) at the RSNA 2017 Annual Meeting, as well as following Samsung NeuroLogica on Facebook, Twitter and LinkedIn.



About Samsung NeuroLogica

Samsung NeuroLogica, the healthcare subsidiary of Samsung Electronics Co., Ltd., develops, manufactures and markets innovative imaging technologies, and is committed to delivering fast, easy and accurate diagnostic solutions to healthcare providers. Samsung NeuroLogica, the global corporate headquarters and manufacturer of Samsung computed tomography, is also the US headquarters for sales, marketing and distribution of all Samsung digital radiography and ultrasound systems. Samsung NeuroLogica’s growing portfolio of advanced medical technologies are used worldwide in leading healthcare institutions helping providers enhance patient care, improve patient satisfaction, and increase workflow efficiency. Samsung is committed to being leaders in the field of healthcare imaging. For more information, please visit

Samsung Wins Home Office Contract to Supply Upgrade Emergency Services Network

Samsung Electronics announced today that the company has been awarded a contract for the supply of smartphones and related accessories by the Home Office for use on the emergency services network (ESN), which will see a new communications network rolled out to all police, fire, ambulance and other public safety users across the UK.


The LTE smartphones which will be supplied by Samsung were developed through extensive R&D to provide the most suitable solution for the challenges which currently affect communication within the emergency services. Fully optimised for the emergency environment, it will have a rugged design, be water resistant and both hardware and software features that will support emergency services functionality and critical voice services.


The new network will replace the current Airwave system which is mainly limited to voice radio. ESN will provide mobile broadband data services based on LTE, allowing a huge range of additional capabilities for frontline staff such as live-streaming video, crime applications and location services. As Airwave is phased out in stages over the next few years, the Home Office and Cabinet Office expect substantial savings to the taxpayer.


The Emergency Services Mobile Communications Programme (ESMCP) will deliver the new network and devices.


Suk-Jea Hahn, Executive Vice President of Samsung Electronics’ Global Mobile B2B Team: “We are excited to be part of the UK ESN project and awarded the contract to supply LTE smartphones and accessories for ESN in the UK. Next-generation public safety communications is an important area of focus for Samsung, and we are now looking forward to working in partnership with ESN and UK emergency services organisations to bring our technology to the entire public safety community on the front line, supporting the great work they do every day.”

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