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[Video] A Lot Can Change In a Day: Unpacked Official Teaser Series

Are you tired of your smartphone slowing you down?


On August 9 in New York City, Samsung Electronics will unveil a device that will allow you to get the most out of everything you do. The newest addition to the Galaxy family’s most premium line has been optimized from the inside out to keep up with users’ busy lives, with technologies that raise the bar for smartphone power, performance and speed.


Together, these enhancements make Samsung’s newest flagship its most powerful yet, and the only device you need to manage work, play and everything in between.




Samsung Begins Mass Producing Industry’s First 2nd-Generation 10nm-Class, 16Gb LPDDR4X Mobile DRAM


Samsung Electronics, the world leader in advanced memory technology, today announced that it has begun mass producing the industry’s first 2nd-generation of 10-nanometer-class* (1y-nm), LPDDR4X (Low Power, Double Data Rate, 4X) DRAM to improve the efficiency and lower the battery drain of today’s premium smartphones and other mobile applications.


Compared to the mobile DRAM memory chips most used in current flagship mobile devices (1x-nm 16Gb LPDDR4X), the 2nd– generation LPDDR4X DRAM features up to a 10 percent power reduction while maintaining the same data rate of 4,266 megabits per second (Mb/s).


“The advent of 10nm-class mobile DRAM will enable significantly enhanced solutions for next-generation, flagship mobile devices that should first hit the market late this year or the first part of 2019.” said Sewon Chun, senior vice president of Memory Sales & Marketing at Samsung Electronics. “We will continue to grow our premium DRAM lineup to lead the ‘high-performance, high capacity, and low power’ memory segment to meet the market demand and strengthen our business competitiveness.”


Samsung will be expanding its premium DRAM lineup that is based on the 1y-nm process by more than 70 percent. This initiative began with mass producing the first 10nm-class 8Gb DDR4 server DRAM last November and continues with this 16Gb LPDDR4X mobile memory chip only eight months later.


Samsung said that it has created an 8GB LPDDR4X mobile DRAM package by combining four of the 10nm-class 16Gb LPDDR4X DRAM chips (16Gb=2GB). This four-channel package can realize a data rate of 34.1GB per second and its thickness has been reduced more than 20 percent from the 1st-gen package, enabling OEMs to design slimmer yet more effective mobile devices.


With its LPDDR4X advancements, Samsung will be rapidly expanding its share of mobile DRAM in the market by providing a variety of high-capacity products, including 4GB, 6GB and 8GB LPDDR4X packages.


In line with its roll-out of 10nm-class LPDDR4X, Samsung has started operating a new DRAM production line in Pyeongtaek, Korea, to assure a stable supply of all mobile DRAM chips, in response to the increasing demand.


*10nm-class denotes a process technology node somewhere between 10 and 19 nanometers.



TIMELINE: Samsung’s Mass Production History of Mobile DRAM since 2012





4Gb LPDDR3, 1600Mb/s




20nm-class (2y)

4Gb LPDDR3, 2133Mb/s




20nm-class (2y)

6Gb LPDDR3, 2133Mb/s




20nm-class (2z)

6Gb LPDDR3, 2133Mb/s




20nm-class (2z)

8Gb LPDDR4, 3200Mb/s




20nm-class (2z)

12Gb LPDDR4, 4266Mb/s




10nm-class (1x)

16Gb LPDDR4, 4266Mb/s




10nm-class (1y)

16Gb LPDDR4X, 4266Mb/s

(2018.07 Develops 10nm-class  8Gb LPDDR5, 6400Mb/s)

SAVE for Milan, Presenting Citizens a Renewed Park


  • Samsung Electronics Italia collaborated with Retake Milano to renew Robert Baden-Powell Park, a park located in the middle of Milan, Italy, in an initiative called SAVE (SAmsung Volunteer Employees) for Milan
  • SAVE for Milan was carried out as part of Samsung Electronics Italia’s 27-year on-going effort to contribute to the communities it operates in


Volunteers for ‘SAVE for Milan’ vigorously restored Robert Baden-Powell Park to its former beauty


On July 12, 2018, more than 250 Samsung Electronics Italia employees gathered to ‘retake’ Robert Baden-Powell Park in a volunteer campaign called “SAVE for Milan.” The idea was to clean up an abandoned park and present it to the citizens of Milan as a renewed public area.



Reviving a Park That Had Seen Better Days

Robert Baden-Powell Park is located in the center of Milan, Italy near the Naviglio Grande, a historically important canal. It was built in 2005 to brighten up an area previously characterized by run-down shacks and warehouses. However, park fell into a state of despair over the years – mainly due to vandalism.


SEI employees work to remove the graffiti from the walls, entrances, pergolas, benches, light poles and the children’s area of the park


On the Thursday morning, Samsung Electronics’ employees who work out of the Milan office gathered at the Navigli District to revive the park. Divided into numerous teams, the volunteers removed graffiti that defaced all facets of the estate.


AMSA, a waste management service, joined the initiative. Not only did they help clean the garden prior to the paintwork, but also organized waste disposal, divided by type, in special containers and with dedicated vehicles at the end of the event.


Parco Robert Baden Powell before the volunteer event (left) and after (right)



Working with the Community

Being part of the wider “SAVE” – short for ‘SAmsung Volunteer Employee’ – initiative, a company-wide program that encourages employees to play an active role in giving back to the community, this project was carried out in collaboration with Retake Milano, a non-profit association that aims to “improve the quality of life through the enhancement of the Milan metropolitan area”; AMSA, the waste management service; and the Municipality of Milan.


After the park was successfully renewed, a roller and brush were handed over to Samsung Electronics Italia‘s management in the presence of Roberta Guaineri, Councilor for Tourism, Sport and Quality of Life; Eugenio Petz of the Department of Participation, Active Citizenship and Open Data; Santo Minniti, President of the area Municipio 6; and the citizens’ committee – as a symbol of the new cleaned Baden-Powell park.


“We are very grateful to Samsung employees who, with their SAVE project, have made such an ambitious project possible,” said Andrea Amato, president of Retake Milano. “A year ago, when the residents had reported this problem to us, it was unthinkable for us alone to make such an extensive intervention. I replied that an army would be needed. We found that army of volunteers in Samsung.”



Commitment to Communities We Operate In

Samsung Electronics Italia employees celebrate the renewed Robert Baden-Powell Park


“During our 27 years of operation in Italy, we have committed ourselves to innovations in various fields – from art to school, from safety to professional training – endeavoring to enhance digital technology to support specific local needs,” said Mario Levratto, Head of Marketing & External Relations, Samsung Electronics Italia. “Today we are pleased and proud to be able to make our contribution, though more physical than digital this time, for the enhancement of Milan, a city we are very much attached to.”


The SAVE for Milan initiative consolidates Samsung’s ties with Milan and its commitment to help transform it into an innovative and avant-garde metropolis. This commitment started with the creation of the Samsung District, where Samsung hosts meetings and conferences, which brought more than 200,000 visitors just in 2017.



Additional Images

A volunteer writes #SAVEforMilan, the title of the initiative, before painting over it with the rest of the graffiti


A team of Samsung Electronics Italia employee volunteers focus on their task of repainting park facilities


One of the groups celebrate in the park after completing their role in cleaning it up

[Video] ‘5G City’, Samsung’s Preview of the 5G Era


Have you imagined a future city where a 5G communications network connects things in your daily life? The Samsung Electronics Newsroom video provides a sneak peek at the forthcoming ‘5G City’ future.


Samsung Electronics has established the ‘5G City’ to demonstrate certain aspects of the upcoming 5G era, where things will be connected throughout the world with a 5G communications network. ‘5G City’ is located within ‘Digital City’ of Samsung Electronics in Suwon, Korea, and is made up of three parts: the ‘5G Stadium’, the ‘5G Connectivity Node’ and the ‘5G Kiosk’.



The ‘5G Stadium’

The ‘5G Stadium’ is what could be called the sports stadium of the 5G era. Using a massive MIMO (multiple input multiple output), a key evolution technology toward 5G, the stadium offers an environment where dozens of people can watch high-definition streaming videos seamlessly. The lagging replay videos at a baseball stadium will soon become a thing of the past. It is applicable for crowed venues like sports centers, concert halls, conference areas and more.



The ‘5G Connectivity Node’

The ‘5G Connectivity Node’ represents one of the focal aspects of 5G technology in the smart city. CCTV cameras, digital signages, and all sorts of sensors are connected through 5G and other technologies such as Wi-Fi, Bluetooth and Zigbee. This enlarges network capacity which connects more sensors and enables more accurate and intelligent way to monitor traffic, measure temperature and stream diverse content. Eight high-definition CCTV cameras and the video analysis software of a security company detect the driving speeds of cars and pedestrians jaywalking. This information can then be shared across the 5G network, so that the central control tower can access the information simply through a tablet device to overview the control status from outside. When artificial intelligence (AI) technologies are added to the city in the near future, smarter and safer city control services can be implemented.



The ‘5G Kiosk’

High-speed download becomes a breeze with the ‘5G Kiosk’, the hot spot of 5G era that allows for super high-speed download. When a 5G test bus drives into this area, download speeds reach 1~3Gbps, a 500MB file can be downloaded within five to six seconds. With the most optimal technology and equipment of the 5G era, the ‘5G Kiosk’ zone will be able to provide new services such as high-definition video, map download and large software updates for autonomous vehicles.


Samsung Electronics also hosts an exhibition on global 5G commercialization at the ‘Network Lounge’ in Suwon Digital City. The exhibition covers a wide range of 5G technologies including 3.5GHz and 28GHz communication equipment, 5G powered next generation use cases which will be key features of the global 5G commercialization.

More Customization, More Fun: A Look at What’s to Come in Samsung’s AR Emoji Update

By putting a friendly face to the thoughts and emotions that we share with friends and family every day, Samsung’s AR Emojis enable us to express ourselves in more meaningful ways. The feature’s latest update* introduces improved facial tracking as well as a raft of fun customization options that will make it even easier for your AR Emoji to capture your individuality.


With the update, after users snap a selfie to generate their AR Emoji, they’ll be able to easily make detailed adjustments to their AR Emoji’s hair, ears and facial features. This means that, for instance, when a child creates an AR Emoji, they’ll be able to adjust the shape of their face so that it more closely mirrors their own. And if you feel like your AR Emoji’s eyes, nose, lips, cheeks or other facial features are in need of a touch-up, the new My Emoji Editor function offers simple tools to fine-tune these distinguishing characteristics.



The update also enhances AR Emoji’s face-tracking function with a 65-percent increase in ‘landmark detector’ points. This will ensure that features such as your eyes and mouth are tracked more precisely. And thanks to the update’s frame rate boost, your AR Emoji will be able to mimic your movements in a manner that’s smoother and more natural.



*Availability may vary depending on market.

Golden Hour: Capture These Brief Moments Each Day on the Galaxy S9 and S9+

As people increasingly use images, videos and visuals to express themselves, the smartphone’s camera has emerged as a tool for sharing our thoughts and experiences, turning many of us into amateur photographers. The cameras of the Samsung Galaxy S9 and S9+ were built for this age of visual communication. With low light capabilities that can capture those magical moments before the sun rises and sets, the cameras present beauty just as the human eye sees it – without the need for editing.




To showcase how smartphone photography can match the beauty and detail of the real thing, Samsung has partnered with noted celebrity photographer Uli Weber, who created a bespoke series of low light images, shot exclusively on a Samsung Galaxy S9 or S9+, in Ibiza*.



The Golden Hour

A mesmerizing effect is created in the periods just before sunrise and sunset, when the first light of the day begins to creep in and the last glow fades away. Amongst artists and photographers, this time has been given a special name: the “golden hour”. The term also has a significant presence in photography published on social media, with #goldenhour gathering over 2 million mentions on Instagram so far.




The golden hour is a time when daylight is redder and softer than when the sun is higher in the sky, creating stunning effects that are impossible to replicate without the use of post-editing software or filters. Just twice a day, there is a unique opportunity to see the world differently, capturing this on camera adds brilliance to otherwise ordinary images.



Gold Meets Galaxy

Using the cameras of the Samsung Galaxy S9 and S9+, professional-level shots can be achieved during golden hour with no need for additional equipment. Using a smartphone allows people to be more flexible with their angles and spontaneous with their shooting. The flagship Galaxy smartphones have Dual Aperture lenses, which adjust according to lighting conditions in the same way as a human eye, to produce striking low light photographs. No filter required.



The reddish hue of daybreak is also represented in the latest editions of the Galaxy S9 and S9+ in Sunrise Gold – a name that was chosen to express those moments when light first begins to radiate across the sky.



Golden Tips

Teaming up with German photographer Uli Weber, famed for shooting portraits of celebrities such as Kate Moss and Sting, Samsung held a masterclass in Ibiza to demonstrate how to shoot gorgeous images on your smartphone.



At the event, Weber offered up his tips for capturing the beauty of golden hour with your smartphone, as well as snapping a series of striking photos on the Galaxy S9 and S9+.


Weber reflected on his experience with the smartphones and their cameras: “Golden hour gives off the best natural light, transforming your holiday shots from ordinary to extraordinary. Having a handset with advanced low-light capabilities in your pocket as you travel means you can capture these one-off moments without having to edit afterwards. Often, particularly in low light, smartphone photography doesn’t reflect reality but Samsung’s Galaxy S9 and S9+ camera is a brilliant example of how smartphone photography has advanced. The way it captures low light means you can shoot the beauty of the world as you see it.”



In today’s world, both our methods and mediums of communication are shifting. As people share more of their experiences visually, Samsung designed the cameras of the Galaxy S9 and S9+to help them achieve golden hour photos with a professional flair.


Uli Weber’s Golden Hour Hints & Tips

  • Angle is everything. If you are taking photographs outside, try and make sure the sun is about 90 and 180 degrees to one side so you get the best ‘depth of light’ (also known as “fall off”). Once you start focusing on how different light conditions affect a photograph, it becomes second nature and you start seeing everything differently.
  • Change your perspective. During golden hour the temptation is often to try to capture the setting sun, rather than what’s around you. Use the golden glow to capture everyday objects in a new light. Shoot towards the shoreline rather than facing out to sea, or frame your shot with vibrant colors, whether they be beach umbrellas, palm trees or buildings.
  • Stay put! There’s often temptation to move from one spot to the next during golden hour, but with an ever-changing scene, just keep shooting from where you are as the landscape’s shadow will transform and eventually give you the perfect, Instagrammable shot.


*All photos included in the article are shot on a Samsung Galaxy S9+

[Video] Can You See the Difference?: Galaxy S9’s Super Slow-Mo Video Showcases Innovative QuickDrive™ Technology

Samsung’s new washing machine with QuickDrive™ Technology is designed to help make everyday tasks that much easier, completing full wash cycles at half the time of conventional machines*. Its unique Q-Drum™ is composed of a large main drum and a back plate which rotate independently, unlike Samsung’s conventional washers, creating a revolutionary back and forth movement that quickly removes dirt – all without compromising on washing performance, fabric care and durability that users value.


In the video below, watch how Galaxy S9’s Super Slow-Mo feature captures the difference QuickDriveTM technology makes for washing machine performance. The independent yet complemental rotation of the main drum and back plate generates dynamic movement for your most productive wash cycle yet.



*The exact time that the Quickdrive cuts down for users varies by region

Samsung Electronics Takes Sound Quality in Soundbar and Wireless Speaker to the Next Level through Partnership with Deezer


Samsung Electronics announced the addition of Deezer High Fidelity Lossless Audio on select Samsung soundbars and wireless speakers. Thanks to its partnership with Deezer, music fans and audiophiles can stream music and listen to tracks in the quality the way it was originally intended.


While regular music streaming compresses music and reduces the overall sound quality, Deezer HiFi streams music at 16-Bit/ 44.1 kHz in lossless audio. This ensures the highest sound quality, perfect for music lovers that want to hear every single element of a track.


In addition to the enhanced quality of sound, Deezer HiFi includes Flow, a personal soundtrack that uses smart data to play familiar favorites and new recommendations for users, as well as ad-free listening, unlimited music play and access to an extensive library of playlists, albums, music genres and more.


“At Samsung, we prioritize innovation and sound quality when introducing audio products to our consumers,” said Taeho Park, Vice President of Visual Display Business at Samsung Electronics. “We are driven by our commitment to providing a listening experience that’s unrivaled by our competitors, and our partnership with Deezer speaks directly to our mission to produce the best sound quality in the market.”


Deezer HiFi users have unlimited access to 36 million HiFi tracks in more than 180 countries, with the service now available to Samsung users with a compatible wireless device.


“Our partnership with Samsung ensures that Deezer HiFi and Samsung users will have even more opportunities to discover and experience the music they love in the way it was meant to be heard,” said Riad Hawa, Vice President of Hardware Partnerships at Deezer. “Providing greater accessibility to FLAC quality sound is really important to us and to all audiophiles who have a greater appreciation for lossless audio. Teaming up with Samsung allows us to deliver the best quality sound to our consumers who care about high quality sound.”


Samsung’s lineup of wireless speakers and soundbars are developed and tested at the Samsung Audio Lab, based in Valencia, California. For more information about the lineup, please visit



About Deezer

Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.


Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at For the latest news on Deezer go to

Samsung Electronics Announces Industry’s First 8Gb LPDDR5 DRAM for 5G and AI-powered Mobile Applications


Samsung Electronics, the world leader in advanced memory technology, today announced that it has successfully developed the industry’s first 10-nanometer (nm) class* 8-gigabit (Gb) LPDDR5 DRAM. Since bringing the first 8Gb LPDDR4 to mass production in 2014, Samsung has been setting the stage to transition to the LPDDR5 standard for use in upcoming 5G and Artificial Intelligence (AI)-powered mobile applications.


The newly-developed 8Gb LPDDR5 is the latest addition to Samsung’s premium DRAM lineup, which includes 10nm-class 16Gb GDDR6 DRAM (in volume production since December 2017) and 16Gb DDR5 DRAM (developed in February).


“This development of 8Gb LPDDR5 represents a major step forward for low-power mobile memory solutions,” said Jinman Han, senior vice president of Memory Product Planning & Application Engineering at Samsung Electronics. “We will continue to expand our next-generation 10nm-class DRAM lineup as we accelerate the move toward greater use of premium memory across the global landscape.”


The 8Gb LPDDR5 boasts a data rate of up to 6,400 megabits per second (Mb/s), which is 1.5 times as fast as the mobile DRAM chips used in current flagship mobile devices (LPDDR4X, 4266Mb/s). With the increased transfer rate, the new LPDDR5 can send 51.2 gigabytes (GB) of data, or approximately 14 full-HD video files (3.7GB each), in a second.


The 10nm-class LPDDR5 DRAM will be available in two bandwidths – 6,400Mb/s at a 1.1 operating voltage (V) and 5,500Mb/s at 1.05V – making it the most versatile mobile memory solution for next-generation smartphones and automotive systems. This performance advancement has been made possible through several architectural enhancements. By doubling the number of memory “banks” – subdivisions within a DRAM cell – from eight to 16, the new memory can attain a much higher speed while reducing power consumption. The 8Gb LPDDR5 also makes use of a highly advanced, speed-optimized circuit architecture that verifies and ensures the chip’s ultra-high-speed performance.


To maximize power savings, the 10nm-class LPDDR5 has been engineered to lower its voltage in accordance with the operating speed of the corresponding application processor, when in active mode. It also has been configured to avoid overwriting cells with ‘0’ values. In addition, the new LPDDR5 chip will offer a ‘deep sleep mode’, which cuts the power usage to approximately half the ‘idle mode’ of the current LPDDR4X DRAM. Thanks to these low-power features, the 8Gb LPDDR5 DRAM will deliver power consumption reductions of up to 30 percent, maximizing mobile device performance and extending the battery life of smartphones.


Based on its industry-leading bandwidth and power efficiency, the LPDDR5 will be able to power AI and machine learning applications, and will be UHD-compatible for mobile devices worldwide.


Samsung, together with leading global chip vendors, has completed functional testing and validation of a prototype 8GB LPDDR5 DRAM package, which is comprised of eight 8Gb LPDDR5 chips. Leveraging the cutting-edge manufacturing infrastructure at its latest line in Pyeongtaek, Korea, Samsung plans to begin mass production of its next-generation DRAM lineups (LPDDR5, DDR5 and GDDR6) in line with the demands of global customers.



*Editor’s Note: 10nm-class is a process node between 10 and 20 nanometers

Mr. Doodle Unlocks the Creativity of the Galaxy Note With S Pen-Inspired Doodle Exhibition

When you think of doodling, you probably think of mindless scribbles on a legal pad made during those long, afternoon meetings. But for Sam Cox, doodling isn’t for staving off boredom – it’s a dream come true. The 24-year-old British artist, known as Mr. Doodle, has earned a dedicated online following for his unique graffiti style doodles.


In 2015, he made a viral hit with Appear Hear’s pop-up store, which he transformed into a massive doodle art installation, garnering 36 million views. Since then he has created, where you can find information about his art and appearances as well as purchase prints and merchandise. But he’s not just an online sensation, he also draws a crowd at his offline events.


In one such event, Cox participated in a doodle marathon to raise money for sick children. He was also appointed the spokesperson for the Korea Foster Care Center in May 2018. His success has led to collaborations with brands like Macy’s, MTV, New Balance, and most recently, Samsung.


Cox opened the Doodle World exhibition this month at the Ara Art Center — his first in Korea — featuring artwork drawn with Samsung devices. For just a small fee, visitors can borrow a Galaxy S9+ to be their audio guide as they walk through a variety of doodle installations, including a wall with a screen made of 132 Galaxy Note 8s showing Mr. Doodle’s work created with the S Pen. In another S Pen gallery, guests can take selfies with the Galaxy Note8 and decorate it with Mr. Doodle’s artwork, which they can then send to themselves via email as a souvenir. Here are some highlights from the gallery.


DJ Koh, Samsung Electronics CEO, celebrates the opening of the Doodle World exhibition with Mr. Doodle. (Photo from Sinit)


Guests take selfies in the S Pen gallery and decorate them with Mr. Doodle’s artwork. (Photo from Sinit)


Mr. Doodle gets a quick snapshot of his handiwork on the media wall installation. (Photo from Sinit)


The media wall changes colors and images, highlighting work Cox created with the Galaxy Note8 and S Pen. (Photo from Sinit)


Doodles don’t stop on paper. Cox’s signature style is to cover every available surface in doodles. (Photo from Sinit)


Yes, that means the walls, furniture, and even television get the Mr. Doodle treatment. (Photo from Sinit)


When you run out of clothing to draw on, the wall is the next best canvas! (Photo from Sinit)


The crowd looks on as Mr. Doodle finishes a sprawling wall installation. (Photo from Sinit)


The Doodle World gallery runs from July 4 to September 9, and a portion of audio guide fees will be donated to the Korea Foster Care Center.

PENUP App and The Frame Announce Digital Art Competition Winners

Digital art is transforming visual culture. Today, you can draw pictures and hold paintings on a screen that sits in the palm of your hand. With no need for a studio or gallery, your smartphone becomes a canvas and your TV can frame your art, as masterpieces are shared across communities.


A recent partnership neatly illustrates the digital art ecosystem in action, as PENUP, a digital art community for S Pen artists, and The Frame lifestyle TV got together to launch a Challenge for the PENUP community. The theme for the Challenge was “Let’s Draw a Picture for Kid’s Room”, with the window for submissions opening on May 16 and closing a month later, on June 15.


The competition was open to all PENUP users and a total of 1,846 drawings were submitted. After 15 days of careful deliberation, the judges awarded 17 entrants with prizes. The first-place winner and runner-up both received their very own The Frame TVs and all winning pictures were placed in The Frame “Art Store”, to be exhibited in front of owners of The Frame TVs across the globe.



First place was awarded to hee_ddo27 (entry shown above) for a charmingly imaginative illustration, with warm colors and a playful depiction of nature. The picture stimulates the mind, leaving the lines between mountain, sea and sky undefined.



The runner-up was nana, with a fairy tale representation of animals popular amongst children (above). The black and white monotone color scheme is minimal and stylish, fitting for its display on The Frame TV and appealing to children and adults alike.


With many artists choosing animals and child-friendly characters as their subjects, soft lines were a recurring feature amongst the winning pictures. The S Pen allowed the artists to express details in a wide variety of different, creating watercolor strokes, pencil lines and cartoon effects that reflect their unique styles.


Check out more of the prize-winning pieces below.


Drawn by CAREUS


Drawn by Elly


Drawn by miram


Drawn by Jeru_art


Drawn by toBACme


Drawn by cici


The S Pen allows anyone to draw and develop their skills on their own digital canvas. Owners of The Frame TV can change the digital artworks they see according to their mood. With this collaboration between PENUP and The Frame TV, the digital world has brought us even closer to the small masterpieces in our everyday lives.


Sharing Digital Art


PENUP A social network and digital art community for sharing drawing and pictures created with the S Pen*. The S Pen recognizes 4,096 different pressure levels and allows users to choose various brush effects, including watercolors, oil paints and pastels. Even beginners can draw without requiring special tools. PENUP creators have published 2.5 million pieces of art on the platform and artists can share their S Pen tips and techniques with other users on PENUP.


The Frame A TV equipped with an Art Mode, which can be used to display beautiful works of art that add elegance to an interior. The TV’s intensity sensor controls brightness and colors according to the environment, making the digital artwork indistinguishable from the real thing in any situation. Samsung Art Store is embedded in the TV, where users can purchase photos and digital artworks. The store offers pieces that range from classical to modern for display on The Frame TV.


*The S Pen is available for Galaxy Note smartphones, Galaxy Book, Galaxy Tab S3, Galaxy Tab A with S Pen, Samsung Notebook 9 Pen and several other tablets and laptop devices.

Samsung Studio Sessions Pair Top Canadian Producers with Talented Homegrown Artists

What do you get when you offer up-and-coming musicians the opportunity to collaborate with some of the industry’s top producers? That’s what Samsung Canada’s Studio Sessions project aimed to find out.


Held over the course of two days at Vancouver’s famed Warehouse Studio, the project placed breakout Canadian producers Harrison, WondaGurl, and Grammy award-winner T-Minus in a studio with talented artists of various genres and styles. What happened next was captured entirely using the Galaxy S9+.


Like the project itself, Samsung’s newest flagship was designed to foster exciting entertainment experiences. The device’s innovative camera, and the Super Slow-mo function in particular, offered a dynamic way to capture the incredible sounds, energy and creativity that defined the cross-genre collaborations.


The fruits of the sessions have been compiled on an album that’s available to download exclusively via the Samsung Members app.* You can listen to a selection of the songs by visiting the project’s official SoundCloud page, and don’t forget to check out the videos below to see how the Galaxy S9+ captured the producers’ and artists’ creative processes.




How Samsung’s QLED TV Earned video Magazine’s ‘Burn-In’ Certification


Samsung’s QLED TVs recently became the first TVs to be certified burn-in free by video, an acclaimed German tech magazine.


The magazine’s comprehensive evaluation assessed vulnerability to burn-in and afterglow, which can permanently impair picture quality. The results of the test proved that Samsung’s TVs were as free of both, and demonstrated what makes QLED TVs some of the most durable displays on the market today.


The Details

‘Burn-in’ refers to the phenomenon in which static images (such as channel logos, or the health bar in a console game), displayed for an extended period of time, leave a permanent outline on a screen.


Examples of burn-in on conventional TVs


Conducted in conjunction with connect Testlab, a world-renowned testing lab, the 72-hour stress test evaluates a TV’s ability to stand up to the exacting levels of performance that we require in TVs today, focusing specifically on the portrayal of HDR (high-dynamic-range) video.


With some display technologies, memory effects will already keep glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up. The findings indicate that QLED TVs are unaffected by burn-in and afterglow, and that fixed images may be displayed on them without risk, regardless of duration.



Why Burn-in Matters

Assessing a TV’s susceptibility to burn-in is key to determining how long it will last – and ultimately whether it’s worth your money. Although all screens get dimmer with age, burn-in’s adverse effect on picture quality can significantly shorten a TV’s lifespan.


On average, based on typical use, consumers should expect their TV’s picture quality to remain roughly the same for anywhere from seven to ten years. What’s interesting to note is that the definition of that term – ‘typical use’ – has expanded in recent years with the rise of binge-watching video and the development of exciting ‘smart TV’ functionalities. Now, on a typical day, we may switch on the TV to watch the latest episode of a favorite show, start a gaming session with friends, or manage our home’s IoT appliances.


Speaking of enjoying dynamic content, these days, so many of our favorite shows and games feature HDR support, which means video that’s brighter and more immersive than ordinary content. As time goes by, however, HDR content can wear down a TV – accelerating burn-in and reducing its lifespan.


In addition, as illustrated by innovative functions like Ambient Mode, which allows QLED TVs to display beautiful, aesthetic-enhancing images when switched off, Samsung is constantly exploring ways to help people get more use out of their TV. Each new function results in TVs being utilized for longer periods of time, which makes durability issues like burn-in more important than ever.



How QLED TVs Deliver

The source of QLED TVs’ durability lies in Samsung’s use of inorganic Quantum dots. Unlike display technologies based on organic materials, Quantum dots do not degrade over time. This allows QLED TVs to offer exceptional picture quality that not only lasts much longer than other displays, but is guaranteed to be burn-in free.


The experts at video are not the first to put Samsung’s guarantee to the test. In fact, industry-trusted TV review site recently conducted a stringent series of tests that measured image retention in dozens of TVs from the market’s leading brands. The pivotal portion of the tests, which reflected typical use conditions, placed colorful logos on the TVs for 10 minutes and measured how many minutes, if any, it took for the imprinted images to disappear.


Samsung’s QLED TV passed with flying colors, earning a perfect score for image quality and lack of burn-in. When subjected to the same tests, however, other displays fared far less well – succumbing to burn-in, and in doing so, further confirming QLED TV’s industry-leading durability.



What it means for Samsung

Rtings’ assessment and video’s certifications are products of Samsung’s steadfast commitment to offering consumers the very best in terms of picture quality.


As Doochan Eum, Samsung Electronics’ Vice President of Visual Display Business, explains, “Consumers simply don’t want to put up with a display that’s not built to handle how we use our TVs today. Quantum dots’ longevity and ability to express 100 percent color volume allow QLED TVs to provide a level of picture quality that will remain consistent and captivating for many years to come.”

Certified by Testlab: No Burn-in with Samsung QLED TV


Samsung QLED TVs are certified as the burn-in free TVs by video, an acclaimed German tech magazine. Conducted in conjunction with the connect Testlab, a global testing lab, all 2018 Samsung QLED TV series were proved free of burn-in and afterglow reaffirming QLED TVs’ position as one of the most durable displays on the market today.


The requirements for TV displays are made ever more demanding by technologies such as High Dynamic Range (HDR). The risk of putative burn-in is of particular concern to TV customers in the premium segment. To see if displays stand up to the exacting performance requirements, the TV experts from video and connect Testlab carried out certification test based on the Information Display Measurements Standard (IDMS), an international norm for panel measurements, and concentrated on QLED TV’s HDR content display quality.


Samsung’s QLED TVs passed the stress test and received the certificate for ꞌno burn-inꞌ and ꞌno afterglowꞌ1. In a 72-hour endurance test, the testers performed measurements on Samsung QLED TVs to check their putative burn-in effects, which may be caused by static picture elements. These effects, also referred to as ꞌmemory effectꞌ, ꞌghostingꞌ, ꞌimage retentionꞌ, ꞌsticky imageꞌ or imprecisely as ꞌburn-inꞌ, tangibly impair the picture quality of a television.


In the case of some display technologies, memory effects will start glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis, the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up.


The measurements showed that the tested Samsung QLED TVs remained unaffected by the rigorous tests. The TV can thus theoretically be left on permanently without picture elements like network logos leaving an afterglow or burning in.


Taking into account that the quality of a TV screen is strongly impaired by afterglow and burn-in – especially after emitting HDR quality pictures with extreme brightness values – Samsung QLED TV is a product of choice among many other modern TVs for those planning to invest in a high-end TV. It guarantees powerful visual capabilities without potential memory effects or permanent damage.


“Anyone who is particularly sensitive to ghost images and unwilling to run any risks over many years of use will be on the safe side with LCD or QLED, respectively,”2 conclude the test experts.



1 All test criteria can be viewed at

2 “Technik Extrem – Hilfe, es brennt (ein)”, video, issue 8/18, p. 58. All quotes are taken from this article.

MolenGeek Continues to Empower Young Entrepreneurs



  • Samsung Electronics helped organize the BeMore Start-Up Camp at MolenGeek, a public-private partnership to empower young entrepreneurs in Molenbeek, Belgium
  • About 100 young creators from Belgium and Morocco participated, coming up with 11 projects at the end of the hackathon-like event
  • Some of these projects will be continued at MolenGeek; some will be followed up in Morocco
  • Samsung continues to help MolenGeek encourage young people to experiment with technology and entrepreneurship


Affordable 3D-printed microscopes for grade-school biology classes; a motorcycle helmet with an integrated camera and safety lights; a virtual 3D-preview clothing fitting app – these were some of the proposals from a hackathon that involved about 100 young creators from Belgium and Morocco.


Participants pose for a group shot outside MolenGeek after the BeMor(e) Start-Up Camp



BeMor(e) Start-Up Camp

About two weeks ago, June 22 through 24, the BeMor(e) Start-Up Camp took place at MolenGeek, a unique workspace for young entrepreneurs. With the objective of mashing ideas and technology to build prototypes and set up tech start-ups, the event resulted in 11 projects being presented before the jury at the end of the hackathon weekend. Some of these projects will be continued at MolenGeek; some will be followed up in Morocco.


Team Pantin, who came up with a digital shopping app including a virtual fashion preview solution, discusses their project during the BeMor(e) hackathon


Geekoscope was the winner of this hackathon. Led by a young biology teacher under a strict budget, the team devised a smart, affordable, 3D-printed microscope. Knowing that ‘real’ microscopes can be expensive, they came up with a cost-efficient alternative substituting the various lenses and moving parts of a microscope with a now-ubiquitous smartphone. The microscope is also to be environmentally sustainable, using 3D-printed, recycled plastic.


Geekoscope, using a smartphone as the core enabler, can be controlled through the camera app


Eyelight came in second with an idea for a safety enhancing add-on for motorcycle helmets with smarter safety features. The device is to latch on to motorcycle helmets like an octopus and to feature an integrated camera to function as a dash-cam for the rider as well as fluorescent lights to function as brake- and turn-signals. 3rd-placed Pantin focused on creating an online fashion shop based on an app. This app, allows you to insert your body measurements, which allows the app to provide a 3D preview and suggest items that fits best.


EyeLight presents their solution at the BeMor(e) Start-Up Camp


The majority of the projects proposed at BeMor(e) will continue development at the MolenGeek workspace. After further development, some of these projects will form the Belgian delegation of the MolenGeek and BeMor(e) Startup Camp that will travel to Morocco in December to continue their journeys.


BeMor(e) Start-Up Camp was supported by various players in the tech field including Samsung Electronics and the Belgian Government. Start Up Maroc, an organization that promotes startups in Morocco, and MinAjliki, a Moroccan organization promoting young female entrepreneurs, also partnered in the event as many people in Molenbeek trace their roots to Morocco.



MolenGeek: Nurturing Young Entrepreneurs in Molenbeek

MolenGeek has turned into a beacon of hope for young adults in a neighborhood once tied to terrorism. Sint-Jans-Molenbeek, a municipality located west of the City of Brussels, is being transformed into a seedbed of innovation thanks to the collective efforts from the local government, tech companies like Samsung Electronics and, most importantly, its energetic young citizens of all ethnic backgrounds, genders and religions.


In September, 2017 the initiative was presented as a best practice case study in the contribution of a public-private partnership to achieving United Nations’ Sustainable Development Goals (SDGs).



MolenGeek continues to engage young innovators through its workspace, start-up incubation programs, hackathons and education programs like its monthly Coding Week events. Since its opening in January, 2017, MolenGeek has engaged more than a thousand young adults.*


“We support MolenGeek and joint-events like the BeMor(e) Start-Up Camp because we want to foster entrepreneurship among young people,” said Aron Wils, Samsung Electronics Benelux. “They are the future of our society and we’re very glad to see the human-centric technologies they’d like to bring to make people’s lives better.”



Additional Images

A BeMor(e) banner greets participants to MolenGeek


About 100 young creators from Belgium and Morocco participated in the MolenGeek BeMor(e) Start-Up Camp


BeMor(e) participants discuss potential solutions during the hackathon


Team Geekoscope discuss the design of their smartphone-powered, 3D-printed microscope for biology classrooms


Team Pantin presents their project to the jury and participants of the MolenGeek BeMor(e) Start-Up Camp


EyeLight is to be placed on a motorcycle helmet like an octopus


* As of June, 2018

How Autonomous Vehicles Navigate Samsung Semiconductor Production Lines

Self-driving cars sit at the intersection of artificial intelligence and the automobile industry, presenting an exciting new opportunity for transportation. While the commercialization of autonomous driving awaits technological refinement and regulation, Samsung Electronics’ semiconductor production lines are already utilizing systems that share similarities with self-driving technologies. These systems feature the use of Overhead Hoist Transport (OHT) devices that are responsible for carrying materials automatically around the manufacturing facility.



OHT: A Key Component of Automation


The OHT vehicle’s passengers are “wafers”. In semiconductor manufacturing, wafers are thin round slices of a mono-crystalline silicon ingot, which serve as major components in the fabrication of integrated circuits. A single wafer will undergo hundreds of physical and chemical steps before becoming a completed product and it is essential to keep delivering these wafers to the equipment more efficiently. To facilitate this, OHT devices are used to deliver wafers automatically to each stage in the production process. After the wafers are loaded into a special container, called a “FOUP” (Front Opening Unified Pod), the OHT vehicles move them around complex routes along the overhead rails.



Safety Sensors


OHT vehicles travel along a number of different routes and often encounter other vehicles at points where the rails cross or fork. To ensure a steady and collision-free flow, each OHT vehicle and crossing point have their own sensors. When these sensors detect more than two OHT vehicles in a designated section, the OHT devices can automatically slow down to guarantee safe transportation. Among the many technologies adopted by the semiconductor manufacturing facility, this is a good example of the simultaneous utilization of its software and hardware capabilities.


What is more, just as the dashboard of a car displays real-time gauges and alerts, the OHT system has many sensors that monitor the condition of its machine parts, offering diagnostics on parts that need to be inspected or replaced.



Comprehensive Management


The use of automated OHT equipment contributes to enhancing production efficiency, like a well-designed transport system guarantees the smooth flow of traffic across a city. The OHT vehicles can travel on average up to 5m/s (18km/h) along straight tracks and up to 1m/s (3.6km/h) along curved tracks.


Information about OHT vehicles is delivered wirelessly to a central server installed in an integrated control system, which builds up a complete picture of every machine’s movements in the semiconductor manufacturing facility, much like a traffic control center overseeing the traffic flow of an entire city. The integrated control system monitors not only the overall flow of OHT vehicles but also the real-time information on the wait times of each individual vehicle. The system also makes sure vehicles move along designated pathways within their scheduled times. In addition, the system determines the fastest route for each vehicle and can even control the movements of a specific vehicle.


In many aspects, the OHT system offers clues about the future offered by self-driving cars. It carries its passengers faster and more efficiently without drivers. By developing these autonomous vehicles, Samsung Electronics will continue to build and operate smarter semiconductor manufacturing facilities.

Samsung Electronics Brings Next Wave of High-Performance Storage with Mass Production of Fifth-generation V-NAND


Samsung Electronics, the world leader in advanced memory technology, today announced that it has begun mass producing its fifth-generation V-NAND memory chips with the fastest data transfers now available. In the industry’s first use of the ‘Toggle DDR 4.0’ interface, the speed for transmitting data between storage and memory over Samsung’s new 256-gigabit (Gb) V-NAND has reached 1.4-gigabits per second (Gbps), a 40-percent increase from its 64-layer predecessor.


The energy efficiency of Samsung’s new V-NAND remains comparable to that of the 64-layer chip, primarily because the operating voltage has been reduced from 1.8 volts to 1.2 volts. The new V-NAND also has the fastest data write speed to date at 500-microseconds (μs), which represents about a 30-percent improvement over the write speed of the previous generation, while the response time to read-signals has been significantly reduced to 50μs.


Packed inside Samsung’s fifth-generation V-NAND are more than 90 layers of ‘3D charge trap flash (CTF) cells,’ the largest amount in the industry, stacked in a pyramid structure with microscopic channel holes vertically drilled throughout. These channel holes, which are only a few hundred-nanometers (nm)-wide, contain more than 85 billion CTF cells that can store three bits of data each. This state-of-the-art memory fabrication is the result of several breakthroughs that include advanced circuit designs and new process technologies.


Thanks to enhancements in the V-NAND’s atomic layer deposition process, manufacturing productivity has also increased by more than 30 percent. The cutting-edge technique allows the height of each cell layer to be reduced by 20 percent, prevents crosstalk between cells and increases the efficiency of the chip’s data processing.


“Samsung’s fifth-generation V-NAND products and solutions will deliver the most advanced NAND in the rapidly growing premium memory market,” said Kye Hyun Kyung, executive vice president of Flash Product and Technology at Samsung Electronics. “In addition to the leading-edge advances we are announcing today, we are preparing to introduce 1-terabit (Tb) and quad-level cell (QLC) offerings to our V-NAND lineup that will continue to drive momentum for next-generation NAND memory solutions throughout the global market.”


Samsung will be quickly ramping up production of its fifth-generation V-NAND to meet a wide range of market needs, as it continues to lead the high-density memory movement across critical sectors such as supercomputing, enterprise servers and the latest mobile applications such as premium smartphones.

The Ultimate Screen for Multitasking: Samsung CJ89 – 49 Inch Supersize Monitor Review


More and more people are choosing a multiple monitor system to increase productivity. However, this type of setup doesn’t come without disadvantages. These include differences in height and color between the monitors, and bezels that sever the continuity of screen information. Not to mention the longer system setting times and complex array of connections.


This year, Samsung Electronics introduced the CJ89, a 49-inch curved monitor. Its screen size equals to two 27-inch monitors, providing an optimized and better workspace than a multiple monitor system. Samsung introduced a gaming monitor of the same-size, the CHG90 last year, but the CJ89 has more powerful and optimal functions for business environments, such as a built-in KVM switch, USB-Type C ports, and built-in stereo speakers.


Here, Samsung Newsroom reviews the CJ89, the super ultra-widescreen monitor that guarantees both the best work and the best leisure experiences.



Effortless Viewing Experience with 32:9 Super Ultra-Widescreen


The diagonal length of the 32:9, 49-inch curved screen is a whopping 124cm! The first thing we thought was, “Can we see everything on screen without turning our heads?” But our doubts vanished quickly once we sat in front of it. The usual procedure with dual monitors is to turn one’s head to and fro. With the CJ89, however, we could see everything effortlessly.



The secret is the 1,800R curvature of the display, which is equal to a curvature radius of 1,800mm. The monitor is curved to match the natural shape of the human eye, so the viewing experience is more comfortable with less eye strain.



The CJ89’s wide screen was very convenient to view a complex set of data at the same time. The standard ratio for office monitors is 16:9, which shows about 26 columns in Excel program. But the CJ89 showed about 52 columns, so we did not have to keep scrolling the screen left and right. Also, we could arrange two or three full-sized windows on the same screen, so we did not have to keep shifting between windows either.


It seemed the monitor could provide a way more convenient work environment, not only for graphics work that compares and edits multiple images or videos, but also for general office work that requires web searching while writing documents or analyzing various data points at the same time.



Conveniently Use Many Devices with One Monitor

The monitor images in the above graphic have been manipulated to demonstrate the screen transition feature. No brightness changes occur during actual device usage


The CJ89 has a built-in KVM switch, allowing easy maneuvering of a neat feature called ‘Picture-In-Picture (PIP) mode,’ which enables users to display multiple applications on the big screen, and  ‘Picture-By-Picture (PBP) mode’ which transforms one monitor into dual monitors.


You can select the device to be displayed on the divided screen and adjust it with one button


When connecting the CJ89 to a desktop computer, a laptop or a Dex station, it becomes more than just a big screen. Especially when we connected a smartphone to the CJ89 using a Dex Station, the UI optimized for the desktop environment made us feel like we were using a PC.



According to the user’s diverse needs, the CJ89 can be divided into two 16:9 screens, or a 21:9 and 11:9 screens. With Samsung’s Easy Setting Box software, we could choose from a variety of layouts when viewing multiple Internet windows and documents. Arranging multiple windows automatically was a breeze, as it can be done with a single click.


The CJ89 has USB Type-C ports, which is more convenient to use than its predecessors. A USB Type-C connector simultaneously delivers electric power, data, and display signal between devices. For example, a Galaxy S8 and Galaxy Note 8 can be connected to a CJ89 via the Type-C port to mirror their displays on the CJ89 and charge the battery at the same time. And a laptop, a tablet, and a desktop can also be connected via the Type-C port without an extra connection hub, and they can be displayed seamlessly on the CJ89.



More Immersive Gaming Experience


The CJ89 not only provides a better business environment, but also a better gaming experience. Gamers can enjoy an immersive experience with the monitor’s crisp 3,840×1,080 high resolution and ultra-wide screen. We played Project CARS and Need for Speed on the CJ89. On the ultra-widescreen, the racing games felt way more “realistic and exciting” than any other monitor.


The CJ89 provides 144 Hz refresh rate, which is well-suited for gaming purposes. A refresh rate means how many frames a monitor can display in a second. The higher the refresh rate, the smoother the movement of the objects on the screen. The refresh rate of most monitors is 60 Hz, meaning they show 60 frames in a second. On the other hand, the CJ89 shows 144 frames in a second, so the movement of the characters and the change between the scenes were buttery smooth.


It supports 144Hz refresh rate on both windows of the screen, which makes it ideal for enjoying games with friends and family, or playing games while also watching a gaming video on YouTube or reading tips on an online forum.


In particular, the CJ89 has built-in speakers. You can enjoy a profound sound for gaming or watching videos with its 7-watt dual speakers, without having to fork out extra.


The 43-inch CJ89 monitor will be also available in the second half of this year*. If you want to excel in both work and leisure, the CJ89’s capabilities will help you to become a true multiplayer.


*Launch date may vary by region

Samsung Electronics Wins at Two Top Global AI Machine Reading Comprehension Challenges


Samsung Research, the advanced R&D hub of Samsung Electronics’ SET (end-products) business, has ranked first in two of the world’s top global artificial intelligence (AI) machine reading comprehension competitions.


Samsung Research recently placed first in the MAchine Reading COmprehension (MS MARCO) Competition held by Microsoft (MS), as well as showing the best performance in TriviaQA* hosted by the University of Washington, proving the excellence of its AI algorithm.


With intense competition in developing AI technologies globally, machine reading comprehension competitions such as MS MARCO are booming around the world. MS MARCO and TriviaQA are among the actively researched and used machine reading comprehension competitions along with SQuAD of Stanford University and NarrativeQA of DeepMind. Distinguished universities around the world and global AI firms including Samsung are competing in these challenges.


Machine reading comprehension is where an AI algorithm is tasked with analyzing data and finding an optimum answer to a query on its own accord. For MS MARCO and TriviaQA, AI algorithms are tested in their capabilities of processing natural language in human Q&As and also providing written text in various types of documents such as news articles and blog posts.


For example in MS MARCO, ten web documents are presented for a certain query to let an AI algorithm create an optimum answer. Queries are randomly selected from a million queries from Bing (MS search engine) users. Answers are evaluated statistically by estimating how close they are with human answers. This is a test designed to apply an AI algorithm to solve real-world problems.


Samsung Research took part in the competitions with ConZNet, an AI algorithm developed by the company’s AI Center. ConZNet features skillful capabilities through adopting the Reinforcement Learning** technique, which advances machine intelligence by giving reasonable feedback for outcomes, similar to a stick-and-carrot strategy in a learning process.


With the recent acceleration in global competition to develop AI technologies, contests are widespread in areas of computer vision (technologies to analyze characters and images) and visual Q&A to solve problems using recognized images of characters as well as machine reading comprehension. The Beijing branch of Samsung Research won the International Conference on Document Analysis and Recognition (ICDAR) hosted by the International Association of Pattern Recognition (IAPR) in March, putting them in a top-tier group for global computer vision tests. The ICDAR is the most influential competition in Optical Character Recognition (OCR) technologies.


“We are developing an AI algorithm to provide answers to user queries in a simpler and more convenient manner, for real life purposes,” said Jihie Kim, Head of Language Understanding Lab at Samsung Research. “Active discussion is underway in Samsung to adopt the ConZNet AI algorithm for products, services, customer response and technological development.”


* Competitions such as MS MARCO and TriviaQA allow contestants to participate at any time, and rankings are altered according to real-time test results.

** The Reinforcement Learning is the most advanced Machine Learning AI algorithm, and cutting-edge AI technologies including AlphaGo are upgrading machine intelligence by applying this technique.

[Interview] “With Samsung’s Unique Strengths, We Are Developing a User-Oriented AI Algorithm”

An interview with Jihie Kim, Head of Language Understanding Lab, Samsung Research


The question of how AI technologies understand human dialog and queries to suggest an optimum answer is one of the hot topics in the AI industry. Jihie Kim, Head of the Language Understanding Lab at Samsung Research AI Center, is also striving to develop the technology behind an AI algorithm that can talk with people naturally and propose solutions to a problem.


The Language Understanding Lab led by Dr. Kim recently grabbed global attention after placing top ranks at global machine reading comprehension competitions held by Microsoft and the University of Washington, respectively. Samsung Newsroom visited the Samsung Research AI center in Seocho-gu, Korea to interview Dr. Kim about AI performance in the machine reading comprehension competitions and a future evolution plan for AI algorithms.


Jihie Kim, Head of the Language Understanding Lab at Samsung Research



Q. Please tell us about the MS MARCO and TriviaQA competitions held by Microsoft and the University of Washington, respectively, where your team ranked first place.


Kim: There have been many global machine reading competitions recently where AI presents solutions to a problem. MS MARCO and TriviaQA are among the top five global competitions in machine reading comprehension. AI algorithms are tested on whether they can understand and analyze questions to offer answers. Those tests are designed by referring to internet users’ queries and search results.



Q. What do you think was the critical factor in excelling at the AI competitions which require such high levels of technical expertise?


Kim: The ConZNet algorithm developed by the Language Understanding Lab at Samsung Reseach is upgrading its intelligence by considering real user environments. The algorithm takes natural language into account such as how people deliver queries and answers online. We were able to win those competitions because the MS MARCO and TriviaQA competitions are about AI capabilities in real user environments. In truth, our algorithm was a bit behind other competitors in tests requiring a simple answer to a question after analyzing a short paragraph. But because such technologies have low relevance to real environments using AI technologies, we are focusing on the other tests such as MS MARCO in proceeding with continuous R&D.



Q. Do you apply the winning algorithms to customer services in real life?


Kim: An Open Lab event was held recently to introduce the labs at Samsung Research to other departments in Samsung Electronics. At the event, we had in-depth discussions with engineers in our home appliances and smartphone departments about AI algorithms. Departments dealing with customer services also showed high interest in what we do because AI-based customer services including chatbots are emerging as a hot topic. We hope that our technologies developed at Samsung Research will be naturally adopted to Samsung Electronics products and services.


Dr. Kim and the developers of the Language Understanding Lab at Samsung Research are participating in an ideation meeting.



Q. What is your future evolution plan for advancing AI technologies in language understanding?


Kim: ConZNet is an acronym for “Context Zoom-in Network.” The name implies that understanding the context of what people say is critical. We need to advance AI technologies to help them understand and analyze short sentences. AI algorithms also need to have capabilities to analyze real-time news reports rather than existing data to give answers to customer queries. We are also developing technologies where an AI algorithm can answer, “there are no proper answers to your query,” as well as search for right answers. The so-called “rejection problem” is an AI technology with a high level of technical difficulties.



Q. Please tell us your ultimate goal in developing AI technologies.


Kim: The strengths of Samsung in the AI industry are that we can build a knowledge system about connections between machines and applications, and customer demands in the internet of things (IoT) environment comprised of personal devices, based on Samsung Electronics’ diverse product lineup. This will help us to achieve the goal of realizing a user-oriented AI system by collaborating with global partners in the industry. Samsung Electronics recently began to launch global AI Centers and we will lead the effort of working with AI experts at the new centers abroad.

#SamsungParis: Discover the Full Samsung Experience in the Heart of Downtown Paris

From July 6th, visitors to one of the world’s most iconic shopping avenues, Paris’s Avenue des Champs-Elysées, will be able to fully immerse themselves in the Samsung universe.


For the very first time in France, Samsung’s latest products will be showcased across two floors at Samsung Paris, allowing visitors to fully immerse themselves in the Samsung ecosystem and explore how versatility and connectivity are at the core of all Samsung devices. Among the latest releases on display to visitors are the Galaxy S9, A8, Gear Sports and Fit2 Pro.


A day and night view of Samsung Paris, on Avenue des Champs-Elysées


With interior styling featuring references to some of the most iconic Parisian landmarks and a wealth of activities on-site, the Samsung Paris showcase is sure to offer visitors to the Champs-Elysées a lasting and enjoyable experience.




Powerful Pictures


Ever wondered what you’d look like as an Emoji? With the Galaxy S9 and S9+, the most recent additions to the Samsung family, you can now find out with the AR Emoji feature. In the Samsung Experience Zone, visitors can get the full lowdown on all the features and functionalities of the Galaxy S9.



Payment at Your Fingertips


The Café Samsung Pay will offer visitors the chance to relax and enjoy a hot drink – all whilst discovering the Samsung Pay service. They will be able to try out making simulated payments in the café in order to test Samsung’s recently launched payment solution.



Connectivity for Your Convenience

A world first, the Customer Service Zone will allow visitors to get their smartphone repaired in the record time of approximately just one hour. With the option to either continue enjoying the Samsung Paris showcase or take a wander down the Champs-Elysées whilst the repair is being completed, shoppers will be alerted once their devices are ready via a portable vibrating device.



Keeping users connected and redefining the way they communicate is at the heart of the Samsung offering, and the Samsung Smart Home range is the perfect example of how Samsung’s innovative technologies work together for the best user experience possible. Behind the doors of 100 Avenue des Champs-Elysées, several dedicated zones will offer visitors the chance to discover the full functionality of the Smart Home range, as well as to witness first-hand how all of its products work with each other.




Activities for All Ages

A dedicated Kids Zone awaits interested parties of all ages, where children will be able to enjoy the full Samsung experience in their own way. Among other fun activities, Samsung tablets will be on hand for them to draw on.


For those looking for entertainment of a more adventurous kind, the Fitness Zone will offer visitors the chance to – virtually – check out the slopes. The Gear Sport and Gear Fit2 Pro will be on hand to provide the thrilling immersive experience of 4D Alpine Skiing.



Samsung Paris will be open until March 2019 at 100 Avenue des Champs-Elysées, Monday to Saturday 10:00am to 09:00pm and Sunday 11:00am to 09:00pm.


Samsung Electronics Announces Earnings Guidance for 2Q 2018

Samsung Electronics announced its earnings guidance for the second quarter of 2018.


  • Consolidated Sales: Approximately 58 trillion Korean won
  • Consolidated Operating Profit: Approximately 14.8 trillion Korean won


The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.


  • Sales:  57 ~ 59 trillion Korean won
  • Operating Profit: 14.7 ~ 14.9 trillion Korean won


  2018 1Q and 2017 2Q consolidated figures based on K-IFRS are as follows

(in trillion won) 2018.1Q 2017.2Q
Sales 60.56 61.00
Operating profit 15.64 14.07

Samsung’s “Over the Horizon” Gets Digitally Re-Worked by Elementary School Students in the Netherlands

For the first time, the task of re-arranging Samsung’s smartphone ringtone, “Over the Horizon“, was given to schoolchildren in the Netherlands, in a competition entitled ‘Digital Composing in Class’ which aimed to widen the scope of musical education in the nation. On June 20, at the final round of the competition held at the Royal Concert Hall in Amsterdam, the title of “Best Ringtone in the Netherlands” was awarded to a group of sixth-grade students from Ichthusschool, an elementary school in the city of Nijkerk. The winning ringtone was chosen by a jury of professionals for its simple structure, engaging melody and peaceful atmosphere. The five shortlisted melodies were performed by a special ensemble of the Metropole Orkest, a world-famous and Grammy award-winning jazz and pop orchestra.


Over the Horizon 2018: Best Ringtone in the Netherlands


Jantien Westerveld, Wibi Soerjadi, Buddy Vedder and Menno van den Berg with the winning students from Nijkerk (Credit: Margot de Heide / Roy Beusker photography)


Every year, Samsung invites a new contributor from a diverse portfolio of famous composers, musicians and orchestras to re-arrange “Over the Horizon”. This is the first time that elementary school students have remodeled the signature ringtone of the Samsung Galaxy smartphone range. With Queen Máxima of the Netherlands as one of the project’s ambassadors, the ‘Digital Composing in Class’ competition received a wealth of media attention in its native country, with more than 110 articles published. The competition is an initiative supported by the Méér Muziek in de Klas (“More Music in the Classroom”) Foundation and Samsung Electronics Benelux.


Michiel Dijkman, Menno van den Berg, Jantien Westerveld, Wibi Soerjadi and Victor Coral join students from Oldenzaal, the Netherlands, as they experiment with digital composition tools (Credit: Margot de Heide / Roy Beusker photography)



Innovating Music Education with Digital Technology

The contest provided 36 workshops on digital composition to over 1000 students from all 12 provinces of the Netherlands, where students worked in groups to create their take on “Over the Horizon”. The children composed their own ringtones based on several melodies recorded by the Metropole Orkest. Using a special music composing program on smart tablets, students put together ringtones using their own ideas and imagination, adding rhythm instrument accents and their own lyrics – both sung and spoken – to one of the melodies. Providing the students with useful worksheets and instruction cards, the students were encouraged to harness their own creativity in this exercise combining both digital and analogue composition methods.


“The digital revolution is shifting the world we currently live in. This also changes the skills that the 21st Century demands of our children.” said Menno van den Berg, President of Samsung Benelux. “For years, Samsung has been pushing for innovative education in Dutch classrooms. Together with the Méér Muziek in de Klas Foundation, we have enjoyed innovating music education over the past few months. It was inspiring to see children working with so much enthusiasm. The final festival in the Royal Concert Hall was the icing on the cake.”

Samsung Foundry and Arm Expand Collaboration to Drive High-Performance Computing Solutions

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that its strategic foundry collaboration with Arm will be expanded to 7/5-nanometer (nm) FinFET process technology to remain a step ahead in the era of high-performance computing.


Based on Samsung Foundry’s 7LPP (7nm Low Power Plus) and 5LPE (5nm Low Power Early) process technologies, the Arm® Artisan® physical IP platform will enable 3GHz+ computing performance for Arm’s Cortex®-A76 processor.


Samsung’s 7LPP process technology will be ready for its initial production in the second half of 2018. The first extreme ultra violet (EUV) lithography process technology, and its key IPs, are in development and expected to be completed by the first half of 2019. Samsung’s 5LPE technology will allow greater area scaling and ultra-low power benefits due to the latest innovations in 7LPP process technology.


The Arm Artisan physical IP platform for Samsung’s 7LPP and 5LPE includes HD logic architecture, a comprehensive suite of memory compilers, and 1.8V and 3.3V GPIO libraries. In addition, for Samsung’s 7LPP and 5LPE process technologies, Arm will provide Artisan POP™ IP solutions on its latest processor cores featuring Arm DynamIQ™ technology. Arm’s POP IP solution is a core-hardening acceleration technology to enable the best Arm processor implementations and the most rapid time-to-market.


“Building an extensive and differentiated design ecosystem is a must for our foundry customers,” said Ryan Sanghyun Lee, vice president of Foundry Marketing Team at Samsung Electronics. “Collaboration with Arm in the fields of IP solutions is crucial to increase high-performance computing power and accelerate the growth of Artificial Intelligence (AI) and Machine Learning capabilities.”


“Arm and Samsung Foundry have collaborated on a large number of chips using Artisan physical IP on Samsung Foundry process technologies,” said Kelvin Low, vice president of marketing, Physical Design Group at Arm. “Samsung Foundry’s 7LPP and 5LPE nodes are innovative process technologies which will meet our mutual customers’ needs to deliver the next generation of advanced system-on-chips (SoCs) from mobile to hyperscale datacenters.”


Details of the recent updates to Samsung’s Foundry roadmap, from 7nm EUV development to 3GAAE (3nm Gate-All-Around Early) technology, and top-notch design enablement solutions were presented at Samsung Foundry Forum 2018 Korea on July 5, 2018, in Seoul. Samsung Foundry Forums were held in the United States and China earlier this year, sharing Samsung’s cutting-edge process technologies with global customers and partners.


For more information about Samsung Foundry, please visit

Samsung Builds Another Digital Landmark, the Biggest SMART LED Signage in South America


Plaza Norte, one of the iconic shopping malls in Lima, the capital of Peru, is now home to South America’s largest digital out-of-home (DOOH) LED signage created by Samsung Electronics. The two hundred thousand square meter shopping mall houses major shops and brands. Now the shoppers and visitors can also gather at the square in front of the mall to indulge in watching a major sports game or an exciting cultural event on the mega-sized screen.


The signage at Lima’s Plaza Norte is the latest example of Samsung’s recent LED signage endeavors, following the installation of South Korea’s largest curved SMART LED signage outside of COEX convention center in one of the most bustling areas of Seoul.



Samsung, the No.1 Leader in Global Signage Market

Samsung has held the number one market share of 24.9%1 in the global signage market for nine consecutive years and will likely continue its position as a world leader for the tenth year according to 2018 1Q data released by IHS Markit. The company has continuously developed innovative signage products such as ultra-large-sized LED Signage and The Wall Professional. Back in 2009, Samsung opened up the video wall signage market by introducing the thinnest 7.3mm bezel video wall ever; and in 2015, the company acquired the North American LED commercial display company YESCO Electronics to strengthen its B2B display business.2



Breaking Records of Largest LED Signages


This year, Samsung Electronics is leading the market by focusing on large-sized LED signages, as showcased by record-breaking sizes of LED signages in Korea and Peru. Aside from the newest addition in Lima, Peru, Samsung also installed the longest ribbon-type advanced LED signage in New Zealand’s national stadium Eden Park as part of its official partnership with the Stadium. The curved LED signage outside of AFAS Circustheater, one of the most prominent theaters in the Netherlands, is another case where Samsung installed a large-sized LED signage custom-designed to meet unique needs.


To build the largest DOOH LED signage in South America, Samsung’s Enterprise Business Team collaborated with Plaza Norte’s marketing team for many months to launch the LED screen located on the outside of the Plaza Norte building. Building upon the previous experiences in the field, Samsung’s engineers decided that the ideal LED screen product for the mall would be the XA160F outdoor, which consists of 528 cabinets and has an area of 487 square meters.



The Samsung XA160F SMART LED Signage outdoor display features a 16.0mm pixel pitch for enhanced resolution. The screen also comes with IP65 standards that ensure the screen holds up under all types of weather conditions, and the panels have an anti-UV treatment that prevents deformation and discoloration due to sun exposure. In terms of performance, its design and brightness level deter the interference of light, maintaining levels of 7,700 nits at all times.


As it’s the largest DOOH LED signage in South America, the 487 square-meter screen marks a milestone for Samsung. The company will now strive for even higher goals in product innovation and project development regarding its professional display business.


Crowds of spectators gathered to watch the screen presentation at the opening ceremony of the 487m2 LED signage screens on July 4th at the Plaza Norte in Lima. The opening ceremony presentation treated viewers to a dazzling visual display on the 16.0mm pixel pitch screens.



1 Data excludes performance in Consumer and Hospitality TVs used for signages.

2 YESCO Electronics, a LED display manufacturing company based in Utah, US, was rebranded as Prismview in March 2016.

Samsung and SK Telecom Showcase their Progress on the Journey to 5G

Companies are one step closer to 5G commercialization. In June 2018, Samsung Electronics and SK Telecom successfully demonstrated their jointly-developed 5G Next-Generation Core (5G NC) based on 3GPP Release-15 standards.


5G NC operates independently of the LTE network and makes new features available. 5G NC was developed with a new service-based architecture that introduces software features, such as Control and User Planes Separation, Network Slicing and Virtualized Network Functions (VNF) deployed on containers, the latest in virtualization technology. This is the first trial of 5G NC in the world that implements VNFs based on 3GPP standards-compliant, service-based architecture.


As diverse services with complex requirements continue to emerge, the new 5G NC is able to identify service types and process the traffic accordingly. For example, the transmission of sensitive financial and biometric information can be protected through advanced security functions, such as quantum cryptography. In addition, ultra-high-resolution images can be transmitted faster, while ultra-low latency can be guaranteed for telemedicine.


Moving beyond proprietary technologies, the 5G NC control plane includes the Hyper Text Transfer Protocol (HTTP) international standard, which has been newly adopted by 3GPP. HTTP enables a seamless connection between the core network and web-based services and allows third parties such as start-ups to create new 5G services easily. As a result, they can provide an optimal service to customers, leveraging network-related information, such as location and data, throughout.


5G NC is also characterized by its ability to guarantee both operational stability and unprecedented user experience. This is achieved by automatically selecting the best path between device and internet and by adding intelligent automatic management to restore the network instantaneously if issues occur.


“Based on this trial, SK Telecom has successfully verified the essential core network technologies for 5G commercialization,” said Park Jin-hyo, Executive Vice President and Head of ICT R&D Center at SK Telecom. “We will continue to enhance our technology development to enable truly innovative 5G services.”


“The completion of 5G NC with SK Telecom is a significant step towards 5G commercialization,” said Paul Kyungwhoon Cheun, Executive Vice President and Head of R&D, Networks Business at Samsung Electronics. “The tests have shown how fast, flexible, efficient and user-centric the network can become with Next-Generation Core.”


SK Telecom and Samsung have jointly submitted more than 30 5G NC contributions to 3GPP standardization, and have completed several 5G NC proof-of-concept activities. The two companies are collaborating to develop and verify 5G NC solutions, expected to be deployed in 2019.


In February 2017, as part of its broader commercial 5G portfolio Samsung Electronics announced the readiness of its NC solution and a library of 5G VNFs. The solution has since been upgraded to integrate new features defined in the 3GPP standards Release-15. It supports both 4G and 5G core functions.

Samsung and Mobile TeleSystems (MTS) Demonstrate Real-Life 5G Scenarios in Russia

Samsung Electronics and Mobile TeleSystems (MTS), Russia’s largest telecommunications operator and digital services provider, announced that they used Samsung’s 5G network and devices to successfully demonstrate a series of 5G scenarios including HD video calls, ultra-low latency video games and high-definition video streaming.


The demonstration zone was set up in the exhibition hall of the Popov Central Museum of Radio Communications, one of the world’s oldest museums of science and technology, in St. Petersburg. Guests and journalists were given the chance to make HD video calls and play a football simulation video game on Samsung’s 5G prototype tablets. 5G provides an unprecedented mobile video game user experience by dramatically reducing the response rate between devices.


The demonstrations also included streaming of 4K ultra-high definition video. These trials utilized Samsung’s 5G end-to-end solutions including 5G routers (CPE, Customer Premise Equipment) and prototype tablets, 5G radio access unit, virtualized RAN and virtualized core network.


“Our goal is to adapt new technologies to commercial use in cooperation with industry-leading vendors. Today’s trial with Samsung Electronics demonstrates that 5G is not an academic theory, but presents a nearly ready set of practical network solutions that will allow customers to manage a broad range of everyday tasks and open new opportunities that are unachievable on 4G,” commented Pavel Korotin, Director of St. Petersburg and Leningrad Region, MTS.


“Today’s tests demonstrated the readiness of MTS’s network infrastructure for the deployment of 5G. Samsung is pleased to have MTS as our partner to together explore the capabilities of 5G that are essential to unlocking near-term use cases for both customers and enterprises,” said Seungsik Choi, Vice President of Samsung Electronics Russia.


Samsung and MTS began their cooperation in 2014 with the launch of LTE networks in the Northwestern Federal District of Russia, including St. Petersburg and the Leningrad region. In the second half of 2017, Samsung and MTS signed an agreement to expand and upgrade MTS’ network with LTE-Advanced Pro and IoT features. The companies will also continue their collaboration on 5G.



About Mobile TeleSystems PJSC


Mobile TeleSystems PJSC (“MTS” – NYSE:MBT; MOEX:MTSS), the leading telecommunications group in Russia and the CIS, provides a range of mobile, fixed-line and digital services. We serve over 100 million mobile subscribers in Russia, Ukraine, Armenia, and Belarus, and about 9 million customers of fixed-line services, including fixed voice, broadband internet, and pay-TV. To keep pace with evolving customer demand, MTS is redefining what telecommunications services are by offering innovative products beyond its core network-related businesses in various tech segments, including Big Data, financial and banking services, internet of things, OTT, cloud computing, systems integration and e-commerce.


We leverage our market-leading retail network as a platform for customer services and sales of devices and accessories. MTS maintains its leadership in the Russian mobile market in terms of revenue and profitability. MTS is majority-owned by Sistema PJSFC. Since 2000, MTS shares have been listed on the New York Stock Exchange and since 2003 – on the Moscow Exchange. For more information, please visit:

Samsung and Cisco in Partnership with Orange Demonstrate New 5G-Powered Home Entertainment and Smart City Applications in Romania

Samsung Electronics and Cisco announced today that they have successfully completed a friendly-user trial and series of 5G demonstrations with Orange in Floresti, Cluj, Romania.


Since the announcement in February by the three companies of the first multi-vendor 5G fixed wireless trial in Europe (Link), the friendly-user trial has been running for a month and a half across multiple homes in Floresti, Cluj district, Romania. The trial makes use of Samsung’s 5G solutions including the virtualized RAN, one of the smallest 5G access units and multiple indoor and outdoor 5G routers (CPE), as well as Cisco’s Meraki Z3 WiFi Router and Ultra Gateway Platform which delivers a 5G virtual packet core on top of Cisco NFV Infrastructure that brings enhanced throughput and flexibility.


By leveraging the wide bandwidth available at 26 GHz and advanced antenna technologies such as massive MIMO and beamforming, the companies were able to achieve coverage beyond 1 km at 1 Gbps speed for a single user in real live conditions. Measurements in these conditions also show aggregated cell downlink throughputs of 3 Gbps with few users, although the system capacity is significantly higher.


On July 2 and 3, Samsung and Cisco together with Orange are holding a demonstration near Floresti City Hall to present the results of the trial and showcase some of the most promising 5G-powered smart city and home entertainment solutions in front of media and partners from across the industry.



Smart City Applications

Samsung’s Connectivity Node is installed on a streetlamp to provide wireless connectivity for temperature and humidity sensors and security cameras. Sensors and cameras are connected wirelessly to the node, which is then connected to the core network via 5G. The Connectivity Node is a compact, high-capacity, easy-to-install and economical alternative for places where wireline deployment is unfeasible or costly.



Home Entertainment Applications

Several parallel UHD videos and VR sessions are streamed simultaneously over the same 5G broadband connection. All of the content is transmitted via the 5G core and 5G radio link. The 5G system capacity is crucial to this demonstration as it not only allows simultaneous UHD streaming over multiple screens under one roof, but also provides extra capacity in case content consumption further increases.


In another demonstration, two players compete against each other in a live cloud video game over the 5G network. Their split-second actions and the game’s seamless operation are made possible by the network’s extremely low latency.



Real Time Security Camera Analytics

Cisco Meraki MV21 cameras are deployed, providing video coverage as well as advanced video-based analytics. Three major use-cases are demonstrated with application for Smart Cities solution as well as for B2B verticals such as retail. Video data can be used to provide accurate count of people moving in the camera field, deliver precious information to improve disposal of products in retail environment and better organise space for efficiency and improved service.


“Thanks to this first successful test of 5G Fixed Wireless Access in the 26 GHz band, Orange has been able to verify several use cases enabled by this technology. We can now better understand the way in which this technology works in real usage environments in order to complement wireline solutions. This is a major step in driving forward the development of 5G in Europe and Africa.” said Arnaud Vamparys, Senior Vice President, Radio Networks and Microwaves, at Orange.


“5G will be more than just a faster internet connection. 5G will make cities safer and more convenient than ever before, and it will bring home entertainment to new levels that only existed in our imagination,” said GY Seo, Senior Vice President and Head of Global Sales & Marketing Team, Networks Business at Samsung Electronics. “These demonstrations offer a glimpse into some of the new, groundbreaking services and capabilities that people across Europe will be able to enjoy in their everyday lives in the future.”


“With 5G we have the opportunity to help service providers like Orange broaden their portfolios to deliver new levels of connected experiences for consumers, businesses and governments,” said Yvette Kanouff, Senior Vice President and General Manager, Service Provider Business, Cisco. “Our work with Samsung and Orange on this project is a great example of how we are enabling an innovation eco-system to test and deliver a broad range of 5G services that will offer the communities in Romania faster connections to more devices and applications that make their lives better.”



About Cisco

Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow’s digital opportunity today. Discover more at and follow us on Twitter at @Cisco.

Samsung Builds Connectivity into the Kitchen at the 2018 Pacific Coast Builders Conference

Homes are getting smarter. According to ABI Research, the number of residences with at least one smart home device is projected to increase to 280 million over the next four years as connected technologies unlock new ways for consumers to simplify their daily lives. This shift toward connected living is especially exciting when it comes to the place where we spend approximately 60 percent of our waking hours at home: the kitchen.


Samsung Electronics showcased its leadership in connected-living technologies at the Pacific Coast Builders Conference (PCBC) in San Francisco from June 27 to 28. On display at the Samsung booth was a lineup of innovative built-in home appliances from its Chef Collection line and Dacor’s Modernist Collection, alongside cooking demonstrations that highlighted how to get the most out of your culinary adventures in the kitchen.




Tastefully Crafted Designs and Technology

Samsung’s Chef Collection integrates sophisticated technology with elegant design, in styles that are sophisticated yet simple, bringing the atmosphere of the professional kitchen into the home.



This year at PCBC, Samsung is launching new appliances which signal the company’s commitment to the premium appliance category, where the 36” size is the standard. The Chef Collection 36” Gas Pro Range has a refined look that features an edge to edge grate with bigger, illuminated knobs for better grip, and an easy-to-use interface. Samsung also debuted the Chef Collection 36” Gas Pro Range, the Chef Collection 36” Duel Fuel Pro Range, and the matching Chef Collection 36” Canopy Pro Range Hood. These appliances expand the choices available on the market to help builders and consumers design kitchens customized to their unique needs.



Other innovations from Chef Collection include flattering LED Frame Lighting in the refrigerator, Virtual Flame on the induction cooktop and digital and analog controls on the wall ovens that all allow you to see at a glance the exact state and status of your appliances. To heighten flexibility, the refrigerator’s Flex Zone™ converts from fridge to freezer with four temperature settings, and the Chef Collection Flex Duo™ Oven has a smart divider that splits a single oven compartment into two so that users can cook multiple dishes at different temperatures.



A Smarter Kitchen

Connectivity is the cornerstone of modern homes. With the Family Hub refrigerator, Samsung has transformed the heart of the home, the kitchen, into a place to connect with loved ones near and far.



You are never far from home when you can send photos directly to your loved ones on the refrigerator’s 21.5-inch digital screen. Mirroring your favorite TV show on the Family Hub’s screen allows you to move from family room to kitchen without missing a moment. You can even use the screen to see who is at your front door with the Ring app. What’s more, Wi-Fi or Bluetooth capabilities in all appliances give you connected control from wherever you are via your smartphone.



Constructive Partnerships

Creating built-in appliances that are easy for builders to incorporate into their vision, Samsung has partnered with real estate investors, home builders and kitchen designers to bring even greater value to homeowners.



As the newest generation of home buyers are looking for premium designs integrated with technology, Samsung’s strategic partnerships with Cortland Partners and Medallion Home will offer a broad portfolio of premium built-in appliances.


In partnership with Cortland Partners, a global residential real estate investment and management firm, Samsung home appliances will be integrated into thousands of apartment homes in the U.S. Offering the integration of home appliances ranging from entry to premium packages, Samsung and Cortland Partners will be able to cater to the design and technology the homeowners are looking for.


Samsung is partnering with a leading home builder in central and southwest Florida, Medallion Home, to provide homes with appliances that integrates technology. Medallion Homes will now feature custom-designed homes with premium built-in appliances, which includes the Chef Collection line.



“Change in the home is moving at a faster pace than ever, driven by home buyers who want technology that both simplifies and inspires their lives,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “As we enter a new era in connected appliances, Samsung’s enriched connected experiences are transforming the way we use our kitchens and the things we are able to do there.”

Samsung System LSI Showcases Innovative Semiconductor Technology at 2018 MWC Shanghai

The 2018 Mobile World Congress Shanghai (MWCS) sees Samsung Electronics’ System LSI Business (“S.LSI”) showcase its innovative semiconductor technology which enhances device experience, with the image sensor, ISOCELL, and mobile AP, Exynos, ranges at its core.


MWCS is Asia’s leading tech industry event, taking place this year at the Shanghai New International Expo Center from June 27 – 29. This year over 100 countries are represented, with 550 companies attending. As the scale of MWCS is continually expanding, the event provides the perfect platform for Samsung to showcase its latest groundbreaking semiconductor technologies.


Attendees explore the Samsung Electronics experience zone at MWCS 2018


A Samsung promoter introduces the ISOCELL range to a large crowd of interested MWCS attendees


S.LSI has been participating in MWCS since last year, recognizing the growing importance of the Chinese presence in the global technology market.  Highlighted at MWCS this year are S.LSI’s ISOCELL, Exynos, NFC and smart speaker ranges, with a variety of solutions – including the new ‘ISOCELL Plus’ – on show for customers from all around the world including China.



The Samsung Electronics Exhibition Hall, filled with numerous local and global visitors




The Samsung Electronics S.LSI ISOCELL booth at MWCS 2018. The ISOCELL products on display showcase the latest in high resolution photography solution


The ISOCELL series, first launched at MWCS 2017, is named after the patented Samsung ISOCELL technology which offers solutions for devices that require ultra-slim designs with high quality cameras.


Visitors learn more about the image quality comparison (1.12um 13Mp vs 1.0um 16Mp) of the ISOCELL Slim 3P9 at the Samsung Electronics booth


Among the cutting-edge developments to the ISOCELL series presented at MWCS is the ISOCELL Slim 3P9 with Plug and Play solution for rear camera modules. The Plug and Play solution simplifies the camera module development and optimization process by providing a turnkey module, made up of an ISOCELL sensor and other primary elements from preferred partners, pre-tuned for VCX-standard image quality. Manufacturers can simply plug the module into a device, saving up to four months of development time.



The ISOCELL Plus, a new pixel isolation technology from Samsung, replaces the metal grid formed over the photodiodes with an innovative new material minimizing optical loss and light reflection. The ISOCELL Bright, harnessing Tetracell technology, merges four pixels into one so that users can achieve high quality images in all light conditions. The ISOCELL Fast utilizes Dual Pixel technology for faster, more accurate auto focus – even in low light conditions.




The Exynos series, the system-on-a-chip processors featured in Samsung’s own line of mobile devices, presents the latest in performance, efficiency and connectivity options.


Visitors watch a demonstration of the Exynos 7 Series 9610 and its object detection capabilities at the Samsung Electronics booth


The Exynos Series 7 9610 is a S.LSI’s high-end application processor that was introduced earlier this year, with enhanced image processing capabilities to support DSLR-like camera functions with AI-powered image processing. It is also the industry’s first SoC to offer 480fps filming for super slow-motion videos. Thanks to its patented vision-image processing DSP(digital signal processor), users can harness its object detection feature for various AI-powered applications, picture gallery classification and device security.


A Samsung smartphone is used to model the Exynos 7 Series 9610 at the Samsung Electronics booth. The Exynos 7 Series 9610 includes a special DSP, vision-image processor, for object identification of 20 kinds of objects at up to 30fps


The Exynos Series 7 9610 is the first mobile SoC to offer 480fps filming for super slow-motion videos. The only limit to how long a user can record for, at FHD resolution, is the device’s storage capacity


Also introduced this year, the Exynos 9810 is a premium processor, with Samsung’s 3rd-generation CPU core for enhanced AI and multimedia capabilities. The Exynos 7885 is a high-mid tier processor launched at the end of 2017, and the 7872 is the first to adopt a big CPU core in the volume-zone segment. Offering optimized performance and improved power efficiency, the Exynos processors provide for an incredible user experience.


Samsung promoters showcase the Galaxy S9+, powered by Exynos 9 9810 solution, to an attendee



NFC & Smart Speaker: The Latest in Contactless and Smart Home Technology

Visitors to MWCS can observe applied demonstrations of SLI’s new semiconductor technology; flagship Samsung mobile devices here showcase the NFC contactless power transfer (left) and NFC contactless POS payments technologies (right)


NFC Mobile POS and NFC Power Transfer exhibits the latest in contactless technology. With the Mobile POS, a mobile device can be used to replace a POS reader for virtual payments, and with the Power Transfer, a mobile phone can transfer power to mobile accessories utilizing NFC RF radiation.


The AKI range is a collection of children’s watches powered by Samsung’s Exynos Dual 7270 and NFC technologies


The smart speaker reference platform stand, part of the Samsung experience zone, waits ready for MWCS visitors to experiment with its features – including voice & face recognition as well as personal assistant capabilities


The smart speaker is a great personal assistant for answering questions, playing your favorite music and controlling connected home devices. Based on various Samsung ICs, including Exynos AP, RF, PMIC, image sensor and secure element. Samsung’s smart speaker reference platform helps manufacturers reduced development time and a faster time-to-market.

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