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World-Renowned AI Scientists, Dr. Sebastian Seung and Dr. Daniel Lee Join Samsung Research

Samsung Electronics today announced that it is adding prominent artificial intelligence (AI) experts Dr. H. Sebastian Seung, the Evnin Professor in the Neuroscience Institute and Department of Computer Science at Princeton University, and Dr. Daniel D. Lee, the UPS Foundation Chair Professor in the School of Engineering and Applied Science at the University of Pennsylvania, to expand its global AI R&D capabilities.


At Samsung Research, Drs. Seung and Lee will play a central role in building up fundamental research on AI that will advance human knowledge with the potential for revolutionary business impact. “Samsung is a company with a long history of pursuing innovation, and is committed to tapping the full potential of artificial intelligence,” said Dr. Seung. “I look forward to working at Samsung to help discover what lies ahead in AI.”


DR. Sebastian Seung


Now an eminent computational neuroscientist, Dr. Seung originally studied theoretical physics at Harvard University. Before joining Princeton University in 2014, he worked as a researcher at Bell Labs and a professor at the Massachusetts Institute of Technology (MIT). He serves on the Advisory Committees of the Pan-Canadian Artificial Intelligence Strategy and the Canadian Institute for Advanced Research (CIFAR) program on Learning in Machines and Brains. He is also an External Member of the Max Planck Society, the winner of the 2008 Hoam Prize in Engineering, and the author of Connectome.


DR. Daniel Lee


Likewise, an authority in AI and robotics, Dr. Lee earned his bachelor’s degree in physics from Harvard University and his Ph.D. from MIT. After working as a researcher at Bell Labs, he joined the School of Engineering and Applied Science at the University of Pennsylvania in 2001. Lee is a Fellow of the Association for the Advancement of Artificial Intelligence (AAAI), a Fellow of the Institute of the Electrical and Electronics Engineers (IEEE), and on the Executive Board of the Neural Information Processing Systems (NIPS) Foundation, which runs the premier machine learning conference in the world.


“I am eager to be joining Samsung Research and to help develop next-generation technologies for Samsung Electronics,” said Dr. Lee. “Fundamental research and understanding of machine learning and robotic systems will be key to fulfilling the promise of AI.”


Drawing inspiration from the brain, the two researchers jointly developed algorithms for machine learning by nonnegative matrix factorization. Later on, Dr. Seung devised an electronic circuit modeled on the brain’s cerebral cortex and featured on the cover of the journal Nature, published one of the first walking robots with reinforcement learning, pioneered the application of convolutional networks to image segmentation, and helped found the field of connectomics that reconstructs the brain’s wiring diagrams with AI.


Dr. Lee has developed a number of leading machine learning algorithms in addition to cutting-edge robotic systems throughout his career. He has pioneered innovative algorithms for unsupervised and reinforcement learning which draw inspiration from the brain’s neural circuitry. He has also led research teams to build advanced intelligent robots for a variety of tasks, including self-driving cars, humanoid robots, and collaborative robot teams.


Samsung Research, which reorganized as an advanced R&D hub of Samsung Electronics’ SET Business last year, recently established global AI Centers in five countries including Korea, the U.S., the U.K., Canada and Russia. Leading the latest effort, Samsung Research plans to continuously increase its number of AI Centers and advanced researchers to expand its R&D on AI platform.

AR Emoji Updated With 18 New Expressive Stickers

Utterly unique and completely customizable, AR Emojis allow Galaxy S9 and S9+ users to inject emotion into messages in a way that words simply can’t. Now, Samsung has made it even easier for users to express their inner selves by doubling the number of animated stickers that are automatically generated whenever an AR Emoji is created.


The smartphones’ camera app update, now available in the ‘My apps’ section of the Galaxy Apps store, has expanded AR Emoji’s library of pre-set expressions from 18 to 36. Samsung also plans to add 18 more expressions in the coming months, which will bring the feature’s total number of emotion-capturing sticker options to 54.


Once users have downloaded the update, they’ll be able to access and share the new AR Emoji stickers directly from the keyboard, or copy and paste them from the Gallery app into their favorite messaging platform.


Get a sense of what the new AR Emoji stickers look like in the sample conversation below.


[NEXT for QLED] Part 3: The Evolution of Intelligent TV, Making Your Home More Connected

Last year, more than 7 out of 10 TVs sold by Samsung Electronics in the global TV market were ‘smart TVs.’ According to market researcher IHS Markit, the smart TV sales in the global market has exceeded 60 percent, which is a significant leap from 35 percent in 2013, demonstrating the growing demand for easy and convenient smart functions.


Samsung Electronics is leading the change by strengthening the intelligent function of its 2018 QLED TVs with artificial intelligence (AI) and the Internet of Things (IoT). This year’s QLED TVs have dramatically simplified the consumer process for utilizing their TV, from the first set-up to connection with other devices. What’s more, the TVs are now able to share content with, and control, connected devices. These are the result of Samsung’s efforts to innovate the user experience based on the company’s understanding of consumer usage and by incorporating the intelligent assistant Bixby and the SmartThings IoT platform.



Effortless Set-up


The first step, of course, is to get the system set up – by taking just a few simple steps. When setting up for the first time, the TV will automatically connect to a user’s Samsung smartphone, or any mobile device with the SmartThings app installed, and take the user to the set-up step. The network information on the user’s smartphone will be shared, instantly connecting the TV to the Wi-Fi network it is connected to. If the user’s mobile is already linked to a Samsung Account, that information will also be shared with the TV.


Users can also select their apps of choice from their smartphones to enjoy them on Smart TV, and their favorites can also be added to the launcher for easy access. Once set up is complete, users won’t have to worry about it again. Unlike in the past where users had to sign in to each app on the TV, the Effortless Login feature will share and store the login information from a users’ mobile in the 2nd half of this year. The QLED TV allows users to instantly access their favorite social networking or music streaming apps.



IoT Devices Connected by a Single App


According to a survey by business solution provider CSG, 9 out of 10 consumers already own IoT devices, and half of consumers expect IoT to make tasks easier around the home. But, the process of connecting the TV to the peripherals tends to be a hassle for many. The 2018 QLED TV has tackled such challenges once and for all with ‘SmartThings,’ an integrated IoT platform that’s available now.


Users can run the SmartThings app on their smartphone and click ‘Add Device’ to automatically find all the IoT devices in the house that users can connect to. When turned on, SmartThings detects IoT devices at home ranging from traditional home appliances like washing machines and air conditioners to baby-cam, lights, doorbell, and locks. Device information in these connected homes can be viewed at a glance on the TV using the SmartThings Dashboard. The TV immediately becomes the control tower of the living room. Users can, for example, operate the air conditioner after checking the home temperature. Or check the remaining laundry time on the washing machine. Users can also choose to charge or run the PowerBot robot cleaner, and take a look at what ingredients are in the Family Hub refrigerator.



New Family Messenger in the Living Room


TV has made it easier than ever to review the pictures and videos taken on a smartphone through the Gallery app. Photos and video clips can be uploaded on Samsung Cloud which is connected to the user’s Samsung account, ready to be viewed on a big screen. When you take a picture on your mobile while you are traveling, you can immediately share your memories with your family as soon as a notification is uploaded to the TV. The Gallery app enables users to share the same content on the family hub.


The QLED TV will play the role of a special mediator in the living room to help family members communicate easily on a deeper level.



No More Multiple Remote Controls. Just Speak to Bixby.


The QLED TV has been equipped with ‘One Remote Control’ function which can control various peripherals with one remote control. In particular, this year, it supports not only game consoles, OTT (Over the Top) boxes and speakers, but also audio products connected with optical cables.


Bixby Voice also helps make navigating the QLED TV easier. By pressing and holding the remote control voice recognition button, it is possible to search content as well as set up a TV without having to operate it several times. It is a strength that users can find various VOD (Video on Demand) contents such as Amazon, Hulu, and HBO as well as the contents of the set-top box. Users can also get additional information like the soundtrack while watching TV. For example, say “What is this song” to find out what music is playing in the background.


Also, devices connected on SmartThings are voice-controlled. With Bixby, users can have a home IoT experience where everything flows smoothly.



“This year’s smart features of QLED TV have made it easier for users to enjoy the TV experience more conveniently.” said Heeman Lee, Vice President of Samsung Electronics’ Visual Display Business. “We will realize home IoT that changes the lifestyle by various connected devices communicating organically.”




* The SmartThings app is supported on Android 7.0 and above and iOS 10 and above (On Galaxy smartphones, the SmartThings app is available from Android 6.0 and above)

**Specific features and availability may vary by region and market

Guide to the Galaxy #2: See More of the World with Bixby Vision


Samsung’s Galaxy ecosystem is vast and full of tools that add convenience to our connected lives. In this special series, Samsung Newsroom will guide you through some of the brightest stars in this constellation of apps and services, and demonstrate how the Galaxy S9 and S9+ enable you to utilize each to enjoy a more fun, insightful and productive smartphone experience.


Have you ever wondered what all these icons mean?


Built to learn all about you, Bixby is designed to make your smart devices even smarter. Bixby Vision* utilizes the camera of your Galaxy S9 and S9+ and AR technology to provide you detailed information about the world around you. The intelligent assistant is also harnessed with deep learning technology to understand your surroundings and execute your commands quickly.


Find out how you can enrich your experiences and add greater convenience to your life with our easy guide below.



When travelling abroad, language can be the greatest barrier to discovery as you try to find your way around. With the Live Translation function, Bixby Vision can capture the text it finds in an image and then provide an accurate translation of that text, deciphering words so you can be confident that you know where you are going. You don’t even have to take a photo. Select from 54 input languages and 104 output languages**, and the intelligent assistant will translate the text in real time on the screen.




Have you ever walked through a public space and seen a monument or landmark that you wanted to know more about? Bixby Vision’s Place Mode gives you more information about the places and spaces around you, from local attractions and landmarks to restaurants and facilities. Details about your surrounding area shift as you point the camera in different directions, syncing with your map app so that you can navigate easily to your chosen destination.


If you point the camera at the sky, Place Mode will generate weather information and a forecast tailored to your location.




Watching your weight, or just want to keep an eye on what you’re eating? Use Bixby Vision’s Food Mode to receive detailed information about calories and nutrition. You can log these details directly to your Food Tracker in Samsung Health, helping you to maintain a balanced diet. You can also check out recipes and videos of the dish, so that you can recreate a version of it at home.



A lot of time and effort is devoted to becoming a wine connoisseur but, if you’re looking for a shortcut, Wine Mode in Bixby Vision will furnish you with details about the bottle’s rating, as well as the vineyard it came from and suggested food pairings.




When it comes to makeup, nothing could be more fun than experimenting to find something that matches your personality and your complexion. Bixby’s Makeup Mode adds to the enjoyment by allowing you to try on makeup virtually. The mode intuitively understands the shape of your features and applies the makeup to the appropriate places. You can choose to see whole makeup “looks”, or mix and match individual lipsticks, eyeshadows, eyeliner and more to find a combination that’s right for you. Bixby Makeup Mode has also partnered with regional retailers to provide you with the latest colors and products, so when you find something you like, you can select the product and make a purchase in moments in their online store.




You’re out and about, when suddenly you see someone wearing the exact style of shoes you’ve been looking for. Bixby Vision’s Shopping Mode will search for the same or similar items for sale online, and direct you to the retailer’s website. You can also access the function through your Gallery app, so you can save an image and shop for it later.



With further functions such as QR code, Image Mode and Book Mode, Bixby Vision shows that there’s more around you than more than meets the eye. As you go about your daily life, the intelligent assistant expands the scope of your smartphone’s camera, allowing you to see to the wider world.



*Availability of each function or mode may differ by device and region. Samsung Account login and data network (Wi-Fi or internet connection) required.

**For the full list of languages please visit Devices released in China provide 10 input languages and 27 output languages.

Samsung Enables More Appealing Gaming Experience with Introduction of 10nm-Class 32GB DDR4 SoDIMMs

Samsung Electronics, the world leader in advanced memory technology, today announced that it has started mass producing the industry’s first 32-gigabyte (GB) double data rate 4 (DDR4) memory for gaming laptops in the widely used format of small outline dual in-line memory modules (SoDIMMs). The new SoDIMMs are based on 10-nanometer (nm)-class process technology that will allow users to enjoy enriched PC-grade computer games on the go, with significantly more capacity, higher speeds, and lower energy consumption.


Using the new memory solution, PC manufacturers can build faster top-of-the-line gaming-oriented laptops with longer battery life at capacities exceeding conventional mobile workstations, while maintaining existing PC configurations.


“Samsung’s 32GB DDR4 DRAM modules will deliver gaming experiences on laptops more powerful and immersive than ever before,” said Sewon Chun, senior vice president of memory marketing at Samsung Electronics. “We will continue to provide the most advanced DRAM portfolios with enhanced speed and capacity for all key market segments including premium laptops and desktops.”


Compared to Samsung’s 16GB SoDIMM based on 20nm-class 8-gigabit (Gb) DDR4, which was introduced in 2014, the new 32GB module doubles the capacity while being 11 percent faster and approximately 39 percent more energy efficient.


With a total of 16 of Samsung’s newest 16-gigabit (Gb) DDR4 DRAM chips (eight chips each mounted on the front and back), the 32GB SoDIMM allows gaming laptops to reach speeds up to 2,666 megabits-per-second (Mbps).


A 64GB laptop configured with two 32GB DDR4 modules consumes less than 4.6 watts (W) in active mode and less than 1.4W when idle. This reduces power usage by approximately 39 percent and over 25 percent, respectively, compared to today’s leading gaming-oriented laptops, which are equipped with 16GB modules.


Samsung has begun to aggressively expand its offering of the industry’s largest 10nm-class DRAM lineup (16Gb LPDDR4, 16Gb GDDR5, and 16Gb DDR4), which will usher in a new era of 16Gb DRAM in the mobile, graphics, PC and server segments, and subsequently in other markets such as supercomputers and automotive systems.



*Editor’s Note: 10nm-class is a process node between 10 and 19 nanometers


[Video] 5 Years vs. 3 Months: Samsung’s New PRO Endurance Memory Cards

Just like any other electronic device, memory cards have a life cycle – one that, unfortunately, can end at the most inopportune of times. Devices that are constantly recording footage, such as surveillance cameras, require a memory card that’s capable of handling the heaviest of workloads. Just imagine if, for instance, the memory card in your car’s dashcam stopped recording when you needed it most.


Constant use, however, can deteriorate a memory card’s life expectancy by as much as three months. Under certain circumstances, the recordings of always-on devices like dashcams and surveillance cameras can be absolutely crucial. Therefore, it’s important that we regularly check these devices’ memory cards’ health and replace them when necessary to prevent potential errors and data loss.


Samsung’s new PRO Endurance memory cards have been specially designed to stand up to these devices’ rigorous workloads, delivering up to five years (43,800 hours)1 of full HD video. Each memory card benefits from advanced Samsung technologies, including the 64-layer, 256GB MLC V-NAND, as well as an exclusive controller and firmware, to offer the industry’s highest level of endurance. This allows users to record hours-long full HD and 4K video – at sequential read and write speeds of 100MB/s and 30MB/s, respectively – without fear of data loss.


Each memory card is built to withstand the types of environments that always-on recording devices are typically exposed to, which means they’re not only waterproof but designed to operate without fail in temperatures ranging anywhere from minus-25 to 80 degrees Celsius. They’re also built to protect data from the effects of X-rays and magnetic fields.2


Check out the video below to learn more about how the newest additions to Samsung’s memory card lineup safeguard important data.




1 64GB models offer up to 26,280 hours (3 years); 32GB models offer up to 17,520 hours (2 years)

2 Waterproof: IEC 60529, IPX7; Temperature:  from -25ºC to 85ºC (-13°F to 185°F) operating; Magnetic: up to 15,000 gauss (equal to MRI); X-rays: up to 50 Roentgen (equal to airport X-ray machines)

Samsung Electronics Launches AI Center in Russia

Samsung Electronics today announced the opening of the artificial intelligence (AI) Center in Russia, which will be located in the “White Square” business center in Moscow. The Center will help the company strengthen its leadership in the field of AI and explore the broad capabilities of user-oriented AI.


The new Center’s main research areas will be computer vision and basic algorithms for AI platform. The Center will also expand the field of AI for key areas such as robotics, intelligent driving assistance, as well as those for future projects by Samsung.


The Samsung AI Center in Russia will be led by Professor Dmitry Vetrov of the Higher School of Economics (HSE). With a Ph.D. degree in Physical and Mathematical Sciences, Vetrov is also the Head of Samsung’s laboratory at the Center for Deep Learning, and Bayesian Methods Research Group at the HSE.


Professor Dmitry Vetrov, the leader of Samsung AI Center Moscow, is delivering an introductory speech at the opening, May 29, 2018.


As the leader of the Center, Professor Vetrov will combine scientific work and administrative activities: interacting with Samsung’s divisions and third-party institutions, organizing the Center’s overall work, managing work groups, as well as controlling and participating in scientific research. Professor Viktor Lempitsky of the Skolkovo Institute of Science Technology will also join the team as the leader of the research group.


“Samsung has always been the first to introduce new products and solutions that change the way people interact. Considering Russia as one of the world’s biggest hubs in the field of technical sciences, it is only natural that we chose the country as one of the sites for our new AI Center,” said Ultack Kim, President of Samsung Electronics Headquarters in CIS countries. “A team of the world’s best scientists and IT specialists at the AI Center will help Samsung bring its robotics and AI technologies to a whole new level.”


While there currently are several joint AI laboratories at Moscow State University, the Higher School of Economics and the PDMI RAS, the new Center will establish additional joint labs with Russia’s leading universities. In addition, Samsung will conduct projects with the local universities and different regions of Russia including Kazan, Samara, Rostov-on-Don, Tomsk, and Novosibirsk. Considerations regarding cooperation with Russian start-ups to solve practical problems are also under discussion. Moving forward, these can be developed into full-fledged services related to AI and machine learning, as well as promising developments in the field of applications and components for the company’s products.


“Samsung plans to introduce AI technologies to all of its connected devices and services by 2020. AI will enhance our customer value by offering information and services under any circumstances,” commented Jin Wook Lee, the Head of Samsung R&D Institute Russia, at the opening of the new Center. “This will be a huge step for the world of technology, and will help simplify the implementation of everyday tasks,” he added.


As the popularity of Internet of things (IoT) devices grows, the area of application of AI-based solutions is expanding rapidly. According to the forecast of Samsung experts, IoT devices with built-in AI will generate enormous amounts of data in the coming years. By processing this information, the devices will be able to provide maximum personalization and full compliance with the users’ needs.


“Currently, AI is one of the most promising branches of technology. The opening of the Samsung AI Center in Russia will allow us to contribute to the development of the industry and to apply the achievements of the Russian mathematical school, which has a high level of practical training of research specialists,” said Professor Vetrov.



Earlier in May, Samsung has opened two new AI Centers in Cambridge (UK) and Toronto (Canada). More information about Samsung AI Center in Russia and global AI Centers is available at Samsung Research website.

Samsung Launches Samsung Newsroom Kazakhstan

Samsung Electronics has announced the launch of a brand-new newsroom in Kazakhstan, which will keep local media and consumers informed of the company’s latest news and releases.


Samsung Newsroom Kazakhstan will serve as a go-to source for updates on Samsung’s latest innovations, as well as insights into the company’s business and citizenship activities in the country. Visitors to the website will enjoy access to a wide range of exciting content, including feature articles, interviews and infographics, along with high-definition photos and videos.


Samsung Newsroom Kazakhstan will keep local media and consumers up to date with the company’s latest products and services. Above is Chol Woong Yoon, President of Samsung Electronics Central Eurasia, delivering an inspiring speech.


The Kazakhstan newsroom will offer insight into Samsung’s business and citizenship activities in Kazakhstan and throughout Central Asia. Above is the launch of Galaxy S9 and S9+ celebrated at Almaty Ice Arena, March 17.


Samsung Newsroom Kazakhstan is the company’s 21st newsroom to date, following the Global Newsroom, as well as local editions in the United States, Korea, Vietnam, Brazil, India, Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa, the Netherlands, Spain, Belgium and Taiwan, among others.


Samsung has been a fixture in Kazakhstan since 1996. The Kazakhstan office operates under the name Samsung Electronics Central Eurasia, and also oversees operations in neighboring Central Asian countries including Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan and Mongolia.


For more information on Samsung’s activities in Kazakhstan and throughout Central Asia, visit Samsung Newsroom Kazakhstan at

Samsung and Red Bull Challenge Consumers to ‘See the Bigger Picture’ in a New Extreme Sports Video


Samsung Electronics today unveiled a new extreme sports video in collaboration with Red Bull and the legendary Brazilian skateboarder Pedro Barros. Under the theme ‘See the Bigger Picture,’ the new video invites viewers to experience the action and intensity of skateboarding as Barros skates through an indoor structure modeled after some of the world’s most iconic backdrops like Barcelona and New York City.


Following the success of Samsung and Red Bull’s first extreme sports collaboration titled ‘See the Unexpected,’ the new concept highlights the intensity of skateboarding while also showcasing the capabilities of Samsung’s QLED TVs. Available in ultra large screen model sizes that range from 65 to 88 inches, the QLED TV can express the most immersive and lifelike picture quality on the market today, capturing every color and movement with pristine clarity.


“On the ultra-large screen of QLED TV, viewers will have an immersive experience as they watch the ‘See the Bigger Picture’ video with Pedro Barros in its full glory, and we’re excited to have partnered with Red Bull once again to highlight how brilliant extreme sports appear on screen,” said Sunghee Han, Vice President of Visual Display Business at Samsung Electronics. “As we continue to grow our QLED TV lineup, our partnerships with brands like Red Bull will play an essential role in providing consumers with thrilling content optimized for premium TV viewing.”


Throughout the video, viewers are treated to several different concepts within the construction of a virtual, two-story indoor skate park. As Barros skates through the structure, a new aesthetic dimension is revealed, ranging from the bold architecture of Barcelona and the heat of the African desert to the concrete jungles of New York and San Francisco. Globally renowned artists, including RYNoART, Steve Fawler, Kirsten Poulsen, Sophia Langner, Marco Reinhardt, PTLN, NXT LVL and C-Bass contributed to the design of the virtual skate park. All of their work was brought to life by Starelation and a master ramp-builder Andreas Schutzenberger who constructed the concept over an eight-week period.


The video’s star, Pedro Barros, is an international sports celebrity famous for winning six gold medals, three silver medals and one bronze medal at the X-Games. He is also the top overall Bowl title-holder from the World Cup Skateboarding for four consecutive years from 2010 to 2013 and was third in 2014 and 2015.


The ‘See the Bigger Picture’ video will be shown on QLED TV screens at Samsung retail stores beginning in June, as well as on Samsung and Red Bull social media channels.


To learn more about Samsung’s QLED TVs, please visit

Pioneer in 5G Standards, Part 2: A Hectic 27 Month Journey to Achieve Standardization

In April 2016, Samsung Electronics held the Third Generation Partnership Project (3GPP) in Busan, Korea which was an initiative that started the world’s first 5G wireless communication standardization via cooperation between 80 global telecommunication companies. In May 2018, Samsung held the next 3GPP in Busan, two years after the previous Busan meeting, to complete the standard for 5G’s commercialization. The progress demonstrates how the company has been leading 5G standardization from the beginning to the end, in addition to its technological development as a pioneer in the field.


Based on the 2018 Busan meeting, the 3GPP will make the final announcement of 5G phase-1 standards at the general meeting that is going to be held in the U.S. next month. The 5G standardization process that started in April 2016 will end next month after a 27-month journey. In particular, the work carried out on the frontlines by Samsung engineers has helped to bring about the commercialization of 5G 21 months faster than the time taken for the 4G Long-Term Evolution (LTE) transition, which was 39 months. Some of the global consumers will be able to enjoy, as early as this year, the next generation services such as ultra-high definition content, artificial intelligence (AI), autonomous driving, and the Internet of Things (IoT) on 5G that is more than 20 times faster than the previous network.



“Samsung Electronics has been working on ultra-high frequency three years faster than other companies,” said Younsun Kim, Principal Engineer of Standards Research Team at Samsung Research and Vice Chairman of RAN1 working group in 3GPP. “When the world started to discuss the setting of standards, Samsung had already developed the related technologies. We had strong aspirations to bring the standardization for 5G commercialization faster than any other company in the world.”

Comparison between 4G LTE and 5G standardization schedules



“2017 vs 2020,” A Debate Over Setting the Standardization Period

Many in the industry turned their heads as the 2015 World Radiocommunication Conference (WRC) identified ultra-high frequency above 6GHz as the optimal candidate band for 5G (refer to ‘Pioneer in 5G Standards, Part 1’), and a debate ensued between those who advocated for faster 5G standardization and others who were more reluctant to do so.


Samsung set 2017 as the completion period for the first 5G standardization as it developed the cutting-edge beamforming technology, Multiple-Input Multiple-Output (MIMO) and other technologies to use ultra-high frequencies. However, other companies that were focusing on the 4G commercialization and had a late start on 5G R&D, countered with 2020 as the completion period for the first 5G standardization. This would have pushed the 5G commercialization period to 2021.



Samsung propelled to establish a workshop at the 3GPP, and 150 companies and more than 550 attendees came to Phoenix, the U.S. in September 2015. Here, the company proposed core technologies for 5G and provided a conciliatory gesture to delay the first standardization period, including the ultra-high frequency band, to 2018. As the participants from U.S., Japanese and Korean companies who wanted to commercialize 5G early showed great interests in the plan, the argument for ‘standardization in 2020’ was revoked. At the April 2016 5G standardization meeting, which was the first one organized by Samsung, companies reached an agreement of setting 2018 as the year to complete standardization.


The 3GPP 5G Workshop held on September 2015 in Phoenix, U.S.


Doubt Turns to Trust for Ultra-High Frequency through Vigorous Contacts to FCC and Others

From the early stage, Samsung has been eager to introduce the 5G ultra-high frequency technology to regulatory government agencies and international organizations. The company has been in constant contact with the U.S. Federal Communications Commission (FCC) since 2012 because they always open their communication channels to explore new technologies. The FCC had a great interest in using ultra-high frequency due to saturation of using low frequencies below 6GHz. They positively replied to Samsung on the issue of using a 28GHz ultra-high frequency for the first time.


The FCC allocated ultra-high frequencies including 28GHz for 5G in July 2016, just three months after the first 3GPP standardization meeting. The U.S. is now looking forward to commercializing 5G communication in the second half of this year as the U.S. telecommunication companies are competing fiercely to lead on 5G services with their allocated frequencies. Such movements have acted as catalysts to move toward the standardization of 5G.



“When Samsung first introduced 5G standardization to the world in 2013, most doubted or ignored the idea,” said Hyukchoon Kwon, Principal Engineer of Standards Research team at Samsung Research. “Trust in Samsung and its 5G technology, as well as the rapid advancement towards standardization, were all possible not only because of technological developments but also due to constant contact with international organizations and various governments.”


Since 2015, Samsung has been actively suggesting 5G technology to the International Electrotechnical Commission (IEC), one of the three biggest international standards (ITU, IEC, ISO) and conformity assessment bodies for all fields of electrotechnology. The IEC published the white paper on the evaluation of 5G ultra-high frequency product electromagnetic waves in November 2017. The international standard on 5G device electromagnetic waves affecting the human body is expected to be completed as early as next year.


Samsung showcased its latest 5G innovations at MWC 2018 in Barcelona.



Five 3GPP Chair and Vice Chairs, and the Largest Number of 5G Patents Validate the Standards Leadership of Samsung

The international organization 3GPP that leads 5G standardization has 16 working groups under three Technical Support Groups (TSGs). Samsung has been in charge of four positions including the Chair of Service & System TSG and Chair of RAN4 working group, which oversees the frequency and performance that is key to 5G, and in 2018, one more Chair position – SA6 working group for mission-critical applications – was given to Samsung, as an evidence of how its leadership in 5G technology and standardization is recognized throughout the world.


Samsung also kept its eyes on registering patents to protect the innovative technologies. According to the Taiwan Patent Office in 2016, Samsung led 66 companies by owning 12.7 percent in more than 7,500 of the essential standard patents for 4G LTE and LTE-Advanced. The company continues its leadership on developing 5G-related technologies and securing essential standard patents. As the European Telecommunication Standards Institute (ETSI) allows companies related to the 5G standards to register their essential patents, Samsung registered the largest number of 1,254 patents as of May.


“The study on 5G ultra-high frequency started in 2009 and it is now heading to its goal of producing international standards after ten years of work, thanks to our engineers’ dedication, said Juho Lee, Master of Standards Research Team, Samsung Research. Samsung’s efforts to make people’s lives more abundant through advanced technologies will continue even after the commercialization of 5G.”


Introducing Samsung Newsroom Taiwan

An exterior view of Samsung Taiwan’s Vision Lab flagship brand store in Taipei. It’s the pioneers’ playground of innovation to showcase Samsung’s breakthrough vision.


Samsung Electronics today launched Samsung Newsroom Taiwan, a brand-new Mandarin Chinese-Language platform, intended to be a hub for local media and consumers to access all the latest news and content from Samsung.


The launch confirms Samsung’s deep commitments in the market, as Samsung Newsroom Taiwan aims to give the local public a better understanding of the company. The platform leverages global and local resources to share exclusive stories, interviews, and opinions with industry representatives in real-time.


This Newsroom will feature localized content about diverse topics, including products and services, corporate vision, analysis of cutting-edge technologies and corporate social responsibility. Regarding future global trends, Samsung Newsroom Taiwan will also update users with the latest news and content concerning the major fields of AI, 5G and Samsung’s flagship Galaxy devices.


Samsung Newsroom Taiwan is the 20th Newsroom Samsung has launched, including the Global Newsroom, and follows local editions in the United States, Korea, Vietnam, Brazil, India, Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa, the Netherlands, Spain, Belgium, and others. Samsung plans to continue expanding its local-language newsroom network in the future to share stories and engage with the public in even more regions.


Find more information on Samsung’s activities in Taiwan on Samsung Newsroom Taiwan here.

‘Ostrich’ – Samsung Electronics’ Galaxy Brand Commercial – Wins Thirteen Awards, Including Seven Gold Pencils at The One Club Awards

Samsung Electronics today announced that it received thirteen awards including seven Gold Pencils, three Silver Pencils, three Bronze Pencils across visual effects, animation and cinematography for its ‘Ostrich’ advertisement in the Branded Entertainment category at The One Club Awards.


Produced by The One Club for Creativity, the global awards show is judged by top industry professionals and honors the best creative ideas that are setting new industry standards. Samsung has been recognized in both the ADC Annual Awards1, the oldest continuously running industry awards show in the world and The One Show2, one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.


The commercial, which has also won awards at Cannes Lions, the Clio Awards and the D&AD Awards, features an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.


“‘Ostrich’ shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing program and it is exciting to see it resonate with audiences as well as our peers,” said Pio Schunker, Executive Vice President and Global Head of Brand Marketing, Mobile Communications Business at Samsung Electronics. “We’re honored to receive this recognition from one of the world’s leading non-profit organizations celebrating creative excellence.”



To-Date “Ostrich” Has Received the Following Awards:

The One Show Awards 2018


  • Gold Pencil: Craft – Visual Effects / Single
  • Gold Pencil: Craft – Direction / Single
  • Gold Pencil: Craft – Animation / Single
  • Silver Pencil: Online / Short Form – Single
  • Bronze Pencil: Television / Long Form – Single


One Club ADC Award 2018


  • Gold Pencil: Craft – Cinematography – Single
  • Gold Pencil: Online – Mobile/Online Video – Single
  • Gold Pencil: Craft – Film Animation – Single
  • Gold Pencil: Craft – Film/Special Effects – Single
  • Silver Pencil: Television – Film/Online Video Commercials/Online Commercial – Single
  • Silver Pencil: Craft – Film Direction – Single
  • Bronze Pencil: Craft – Special Effects – Single
  • Bronze Pencil: Craft – Special Effects – Single


D&AD 2018


  • Yellow Pencil: Film Advertising Crafts – Special Effects for Film Advertising
  • Graphite Pencil: Film Advertising – TV Commercials 61-120 seconds
  • Wood Pencil: Film Advertising Craft – Use of Music for Film Advertising


Cannes Lions 2017


  • Golden Lion: Film Craft – Direction
  • Golden Lion: Film Craft – Visual Effects
  • Golden Lion: Film Craft – Animation
  • Silver Lion: Film
  • Silver Lion: Film Craft – Use of Licensed / Adapted Music
  • Bronze Lion: Cyber
  • Bronze Lion: Entertainment


Clio Awards 2017


  • Gold Winner: Film – Short Form
  • Silver Winner: Film Technique – Cinematography
  • Silver Winner: Film Technique – Direction
  • Silver Winner: Film Technique – Visual Effects
  • Bronze Winner: Film Technique – Editing
  • Bronze Winner: Film Technique – Licensed Music


London International Awards (LIA) 2017


  • Gold Statue: Music & Sound – Use of Licensed Music
  • Gold Statue: TV/Cinema/Online Film: Electronic Equipment
  • Gold Statue: Production & Post-Production – Visual Effects
  • Gold Statue: Production & Post-Production – CGI Animation
  • Silver Statue: Production & Post-Production – Direction
  • Bronze Statue: Production & Post-Production – Cinematography
  • Bronze Statue: Music & Sound – Sound Editing



1 The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 97th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

2 The One Show Awards, now in its 45th year is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.

How Samsung’s Child-Friendly Content Helps Kids Build Digital Confidence

As children grow and begin to explore the world, it is only natural for parents and guardians to worry about the kind of media they are interacting with. The fact is that many of today’s youngsters are true digital natives, able to instinctively navigate their way around smart devices and content with very little assistance from adults. That’s why Samsung had the needs of both children and parents in mind when the company designed its range of settings, modes, and apps specifically for kids. Now, kids can navigate the world of digital media, while grownups can relax in the knowledge that their littles ones are safe and interacting only with age-appropriate content.



The Kid’s User Experience


Samsung has taken a holistic approach to creating a child-friendly digital environment with Kids Mode, an entire interface designed for kids, available on their smartphones and tablets.


Kids Mode gives parents flexible control over the apps, videos, music and other content that a child can access. After downloading and installing the app, parents can set up a PIN and a profile for their child and select different controls and restrictions for each profile created. They can also limit how long a child spends on a device each day and monitor their daily activity by app.



With a simplified user interface in Kids Mode, kids can enjoy a color-rich environment, with large buttons and uncomplicated controls to heighten the fun. The exclusive native apps capture the spirit of play and are easily recognizable by their titles and icon buttons, each featuring one or more of the mode’s four cartoon characters: Crocro, Cooki, Bobby and Lisa. The apps are both a digital playground, and an opportunity for children to gain digital literacy. Crocro Adventure, for example, introduces children to basic concepts of coding, harnessing the power of storytelling to keep young minds engaged.



Exploring the Wonderful World of Apps

In addition to these native apps, Samsung has optimized Kids Mode for approximately 2,500 more child-friendly third-party apps for learning and play, available for download via Galaxy Apps for Kids. Partnerships with some of the world’s most popular content providers, such as LEGO®*, are sure to amuse, while other local partners such as ABC Mouse (US) and Kakao Kids (KR) have also joined them.



Galaxy Apps for Kids organizes apps by age group or category, for easy browsing of appropriate content. What’s more, to prevent little hands from making unintentional purchases, downloads are protected and must be authorized with the parent PIN code.



TV Support for Child-Friendly Media Platforms


As TVs become smarter and access to web-based content and streaming services becomes even more convenient, parents are eager to discover age-appropriate content that can be streamed on the TV screen. Since 2013, Samsung Smart TVs that can access the Samsung App Store have offered support for the YouTube Kids app**, a platform that lets kids browse easily, with bigger buttons, simpler scrolling and content divided into four categories: Shows, Music, Learning and Explore. Support for LEGO® TV** is also provided, allowing kids to stream their favorite LEGO® episodes on a TV, with convenient navigation organized by themes, stories and ages.


By developing smart, kid-friendly features and devices, such as Kids Mode, Galaxy Apps for Kids, Samsung Kids and support for age-appropriate TV apps, Samsung will continue its efforts to create a fun, educational and safe environment for kids.



* Availability may vary by location.

** Language and availability may vary by location.

Samsung Electronics Begins Offering LED Component Solutions for Horticulture Lighting


Samsung Electronics, a world leader in advanced digital component solutions, today announced that it is now offering LED component solutions that have been optimized for horticulture lighting. The company’s new horticulture LED lineup features a newly developed “red LED” package, as well as additions to key existing Samsung “white LED” package and module families to include horticulture lighting specifications.


“Our horticulture LED solutions are based on LED technologies that deliver proven levels of performance and reliability across an extensive range of lighting applications,” said Yoonjoon Choi, vice president of LED Business Team at Samsung Electronics. “By broadening our lineup to include horticulture LEDs, we are providing global luminaire manufacturers with a one-stop resource for these solutions as well as for our many other LED technologies.”


Samsung’s new horticultural LED – the LH351B Red – is a high-power package providing a wavelength of 660 nanometers (nm) with a photosynthetic photon flux (PPF)* value of 2.15 micromoles per second (μmol/s) (350mA), making it optimal for most types of horticulture lighting. The 660-nm wavelength helps to accelerate the growing of plants including their photosynthesis, as well as enrich the blooming of flowers. The package also features a very low thermal resistance of 2.0 kelvins per watt (K/W), allowing for easier heat dissipation within LED luminaires. Moreover, the LH351B Red uses the same electrode pad design as its LH351 series counterparts, enabling greater PCB design flexibility in luminaire manufacturing.


Beyond its new LH351B Red offering, Samsung has added horticulture specifications to its mid-power packages – LM301B; LM561C, and two linear modules – Q-series and H inFlux. These LED component families now include PPF values of 0.52μmol/s (65mA), 0.49μmol/s (65mA), 24μmol/s (0.45A, 21.9V) and 114μmol/s (1.38A, 46.9V), respectively.


In addition, the white LED packages and modules feature extremely high light efficacy of 2.92 micromoles per joule (μmol/J) (65mA), 2.72μmol/J (65mA), 2.43μmol/J (0.45A, 21.9V) and 1.76μmol/J (1.38A, 46.9V), respectively, while the LH351B Red delivers 3.13μmol/J (350mA). These high efficacy levels minimize the impact of lighting on ambient temperatures, allowing growers to better control temperatures in almost any greenhouse environment and save on energy costs.


Samples of Samsung’s horticulture LEDs are available now and will be showcased at LIGHTFAIR International 2018 (booth #1112) in Chicago, Illinois (USA), May 8-10.



* Editor’s Note: PPF (photosynthetic photon flux) is a unit that measures the total amount of photons in the photosynthetically active radiation (PAR) range – a spectral range between 400 and 700nm that supports plant photosynthesis.

Solar-Powered Lanterns Help Brighten Villagers’ Nights in Cebu, Philippines

Could you imagine spending a night in a cemetery? What if we told you that there’s a village that lives on top of one? Marlene Millegas, a second-year resident of this village, says the resting are the least of their worries. “At first, I was scared. But later on, I realized that there are many other difficulties to worry about – especially when living here,” she said.


Continue to read the full story below (854 words), or jump to the summary (156 words) here.


Ludo Memorial Park in Cebu, Philippines is home to 250 to 300 people



A Village by Day…

At first glance, Ludo looks and sounds like any other village. Dozens of people are gathered around the entrance going about their business. You could hear laughter and shouting of children playing games. However, upon closer inspection, there is no doubt about what this place originally is – a cemetery.


At first glance during the day, Ludo looks and sounds like any other rural village


So how did a community of around a hundred families come to live where the dead lie? The village manager, Mr. Tata, isn’t sure when people started to live in Ludo, but he says, “Many of them were living in the street before they settled here.” For many of the people in Ludo, the fact that Ludo is a cemetery doesn’t matter much as long as it provides much-needed shelter from the cold nights and rainfall.


Homes are not only built on top of tombs but also anyplace that is suitable for living such as the roofs of structures


Ludo Memorial Park holds many Chinese-style mausoleums, built like houses, in addition to the stacked graves Cebuanos are used to. These monuments were built to serve as resting places for the deceased, but in the course of time, people found that these structures could house the living as well.


Some families conveniently chose to move into the house-like mausoleums. Others monuments are mainly headstones but now have makeshift shacks built over it. The villagers laid boards on top of the tombs to make floors and brought in furniture and appliances to make life suitable. These configurations have become the homes for the people in Ludo. They eat, study, and sleep on top of the tombs. The good news is that it’s free; the bad news is that there are none-to-very-little basic services such as clean water, sanitation, or electricity.



…Turns Back into a Cemetery at Night

The absence of basic elements for living is what concerns the people in the village the most. In particular, the lack of electricity causes the village to turn back into a lifeless cemetery at night. People return to their homes as soon as the sun sets because not only does the lack of light make walking around outside dangerous but also because there just isn’t much to do in the dark.


The daily contrast is stark in Ludo – the days are dry and hot but at night it becomes dark, windy and chilly


“There are many inconveniences living here, but having no electricity is the most difficult,” said Marlene Millegas, a mother of four children. “When it gets dark, my children and I can’t do anything. And if it rains, it becomes difficult even to find our way back home.”


While those are all legitimate concerns, she is most worried about how this hinders her children’s learning experiences. Madel, the oldest daughter of the four said, “If we could only have electricity, we could do our homework and study in the evening, too. Currently, we have to wake up at sunrise if we want to keep up – we don’t have a choice.”


The family of Mrs. Millegas (middle) organize their things in the dark



Solar-powered Lanterns Bring Bright Smiles to the People of Ludo

On April 19th, Samsung Electronics and Miral Welfare Foundation held a joint event to present solar-powered lanterns to the villagers in Ludo. This event was part of a company-wide campaign called #ShareTheLight and employees contributed by not only donating the funds for the kits but also assembling the solar-powered lanterns.


“These solar-powered lanterns are but a small gesture,” said Kevin Lee, President, Samsung Electronics Philippines. “But I hope they help bring about a brighter future of the villagers – especially the children.”


200 people in the village of Ludo gathered to receive solar-powered lanterns


While the hundreds of lanterns Samsung Electronics supplied may not change everything overnight, it will provide the villagers more time to accomplish things, such as studying at night. The lanterns will also help provide the small things that sometimes many of us take for granted, such as families having conversations over dinner.


Mrs. Dorina thanked Samsung Electronics, saying “We are so glad to have the lanterns. It was so uncomfortable having no power”


“[These] lanterns will bring us longer days. Now I can get more things done and enjoy more things,” said Crystal Conception, a Ludo resident. Diego Labakal, another villager, commented that “[the lantern] will definitely bring more happiness to our families.”


The children of Ludo are now excited that they don’t have to go to bed once the sun sets


“The children especially like [the lanterns] because they can study in the night with it,” shared Hwang Yeong-hee, branch manager of Miral Welfare Foundation. “As the lanterns help to brighten the night of the Ludo villagers, Samsung Electronics has taken another step towards their goal of creating a better world through technology.”


“I couldn’t study at night before but now that I can, I am so excited!” said Model Yokte, one of the children who received the lantern



About Samsung Electronics’ #ShareTheLight Campaign

#ShareTheLight aims to raise awareness on climate change and energy inequality by providing lights of hope for regions that have electricity shortages.


Beginning in 2017, Samsung Electronics took part in the WWF Earth Hour campaign, turning off lights at its offices around the world. Samsung Electronics took a step further to “share the light” with people in Tiom, Indonesia, who didn’t have sufficient access to electricity.


This year, in the second year of the campaign, Samsung Electronics sent 1,000 solar-powered LED lanterns, assembled by employee volunteers, to rural villages in Ludo and Mactan, Philippines, as well as Phitsanulok, Thailand.


In the spirit of continuity, Samsung Electronics Indonesia has also decided to donate an additional 1,500 solar-powered LED lanterns to the Kaubun village in Kalimanten, Indonesia, and the Larantuka village in Flores Island, Indonesia. These efforts will be in collaboration with the Indonesian Red Cross Society and Du Anyam, a social enterprise that focuses on empowering women in rural Indonesia.



Additional images

The tombs serve as playgrounds for the children of Ludo


Typical interior of a Ludo household


According to village manager Mr, Tata, the population of the village was around 60 people 9 years ago. It has now grown to nearly 300


Mr. Tata (right) has been working as the village manager of Ludo since 2009


Kevin Gi-ho Lee, President, Samsung Electronics Philippines, hands out lanterns to the villagers



What we did

  • Samsung Electronics, in collaboration with the Miral Welfare Foundation, gave out 1,000 solar-powered LED lamps to villages that suffer from power shortages




  • Ludo, which received 200 of the lanterns, is a village established in a memorial park, home to 200-300 people who couldn’t afford accommodation elsewhere
  • Ludo residents not only suffer from poverty but also lack basic services like electricity. Residents can’t do many things at night, making it more difficult to escape the current state of poverty



Why it matters

  • By providing light, the LED lanterns will not only help villagers make use of more time each day, but will also help enable the children to study at night
  • “As the lanterns help to brighten the night of the Ludo villagers, Samsung Electronics has taken another step towards their goal of creating a better world through technology,” said Hwang Yeong-hee, branch manager of Miral Welfare Foundation

‘All in’ on AI, Part 4: Your Personal Guide Helps Find Your New Favorite TV Show

It’s a problem many are familiar with. There’s a huge amount of content available on TV; so much so that many struggles to find something to watch. Consumers are spoilt for choice and it’s made more difficult by the fact that it’s hard to seek out shows they might like among the many unsuitable ones.


People in this situation aren’t alone. The average viewer spends almost an hour every day trying to find something to watch. But there’s a way that Artificial Intelligence (AI) can help with content discovery, and it’s a function that’s already available on Samsung TVs.



Universal Guide Gives Smart TV the Power to Suit User Tastes


Samsung Electronics has introduced Universal Guide to its 2018 smart TVs as a way of helping users find content that fits their tastes. The clever AI deployed as part of the functionality can make suggestions of shows the viewer might like.


Universal Guide is an advanced program guide unlike any that came before. It learns a user’s preferences by watching for patterns over the space of a few weeks. It then uses the last two weeks of data to suggest suitable content on the smart TV including live channels. Although similar services have been available before, this is the first to use the power of AI to make intelligent content recommendations.


There are five tabs on the Universal Guide: For You, TV Shows, Movies, Sports, and Music. For You is the service that automatically recommends shows it thinks the user will like based on machine learning analysis of previous viewing habits. On the TV Shows, Movie, Sports, and Music tabs, the Universal Guide offers the latest trending content including Over the Top (OTT) content separate from the personalized recommendations on the For You tab.



Adding Simplicity to the Search for Shows


The profile of the average TV viewer is changing. It’s impossible to ignore the effect of Over the Top (OTT) streaming services such as Netflix and Amazon Prime Video. It has given rise to a generation of cord cutters – people who have severed ties with traditional cable suppliers. As a result, they have opened up new levels of flexibility where they can watch TV as and when they want. They can even binge-watch their favorite shows.


Responding to this trend, TV, which remains the most treasured watching platform, has been increasing its services. Samsung smart TVs provide video services from the likes of YouTube and Netflix and music services from Spotify. Additionally, thanks to the TV PLUS feature on Samsung smart TVs, viewers can watch video on demand without installing any extra apps. Everything is seamless and integrated. The AI-powered Universal Guide makes searching through this large amount of content intuitive.



Top Choices All Over the World


What makes Universal Guide different from other content recommendation algorithms? It reflects the latest trends, in addition to the user’s past viewing patterns. Universal Guide makes it easy to find the latest trending content no matter where the user is. After purchasing a Samsung smart TV, the user can input a regional code, which enables the TV to recommend the latest popular content based on the user’s location information. Combining viewer’s history and trending content in the area, Samsung 2018 smart TVs can recommend shows that would likely appeal to the user’s taste, anywhere in the world.



Taking AI to the Next Level


This is an experience that will only get better. Universal Guide already uses AI to grant access to content intuitively without a complex procedure. In the second half of this year, Samsung Electronics will further advance a content recommendation algorithm that will use AI to pick out not only real-time broadcast content but also OTT content. After that, the algorithm will evolve to be able to cater to individual user needs, instead of recognizing the viewing patterns of the whole family. In addition, Samsung plans to give the most optimal experience that a TV platform can bring by making the content viewable on mobile. The company also plans to add eSports and home shopping tabs to its smart TVs.


The needs of the content market and consumers are continuously changing. Universal Guide, with the power of AI, is changing things further still. But the mark of success will always be ease of use and an optimized viewing experience.



※ Content/specification availability may vary depending on region and/or content provider

Samsung Makes Image Sensor Integration Easier with New 16Mp ISOCELL Slim 3P9 and Plug & Play Solution

Samsung Electronics, a world leader in advanced semiconductor technology, today introduced a new 16-megapixel (Mp) ISOCELL Slim 3P9 image sensor along with a Plug and Play solution, a pre-optimized turnkey camera module made up of an ISOCELL image sensor and preferred partner components to help expedite time-to-market.


“Samsung’s ISOCELL image sensors take advantage of various technologies to deliver innovative imaging experiences in mobile devices,” said Ben K. Hur, vice president of System LSI marketing at Samsung Electronics. “The ISOCELL Plug and Play solution will help reduce time-to-market for set makers and offer a quality-assured camera solution to end-users.”


The Samsung ISOCELL Slim 3P9 is a 1.0μm 16Mp image sensor with Tetracell technology that allows bright and vivid pictures in today’s sleekly designed smartphones. With Tetracell, a technology that merges four neighboring pixels, the 3P9 can function as a 2.0μm image sensor for front-facing cameras that can take brighter pictures in low-lit environments.


For faster auto-focusing, the 3P9 adopted an advanced phase detection auto-focus (PDAF) with doubled auto-focus agent density than that of conventional PDAF sensors. In addition, the sensor significantly stabilizes pictures and videos taken while in motion with a gyro-synchronizer that syncs frame exposure time from the sensor with movement data from the device’s gyroscope. Once the data is synced, the mobile processor can simply adjust the frames based on movement rather than rigorously analyzing each frame to detect and compensate for angular movement.


For easier camera optimization while accelerating time-to-market, Samsung also offers an ISOCELL Plug and Play solution for the 3P9 in a rear camera module. Optimizing a camera module, made up of parts from different providers, with the mobile processor can be an arduous and lengthy task for smartphone makers. Samsung’s ISOCELL Plug and Play solution simplifies this process by offering a turnkey ISOCELL sensor module tuned for Valued Camera eXperience (VCX)-grade image quality, along with other components, including lenses and actuators from preferred partners.


Since the optimization and reliability tests are done beforehand at the module-level rather than on the sensor alone, manufacturers can simply plug the camera module onto their device, saving up to four months of development time.


The Samsung ISOCELL Slim 3P9 with Plug and Play solution is currently available.

Samsung Electronics Redefines High Endurance Memory Card Market with New PRO Endurance Card

Samsung Electronics introduced today the Samsung PRO Endurance microSDHC™/microSDXC™ card, which offers industry-leading endurance and up to 43,8001 hours of continuous video recording2. Designed for consumers and B2B channel customers who use intensive video monitoring applications such as surveillance and security cameras, body cameras and dash cams, the PRO Endurance makes continuous video monitoring fast and stable. It delivers read speeds of up to 100 MB/s and provides FHD recording and 4K support via write speeds of up to 30 MB/s3.


“Consumers want to feel assured with their video surveillance solutions, and the need for longer-lasting, higher performing memory cards that can withstand extreme conditions and capture critical moments is at an all-time high,” said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. “Samsung is proud to again advance what is possible in memory card technology with the introduction of the PRO Endurance, which offers security-minded consumers the industry’s highest levels of endurance and optimized read/write speeds for immediate access to critical surveillance content.”


The Samsung PRO Endurance offers 25 times higher endurance4 than previous speed-focused cards5. It also comes with an industry-leading limited warranty up to five years6, and sets a new standard for capacity with its 128GB7 of storage.


The Samsung PRO Endurance is built to withstand harsh environments and features Samsung’s 4-Proof8 protection, making it water, temperature, magnetic and x-ray-proof. In times of emergencies, accidents or crisis, the PRO Endurance is the reliable solution to capture the crucial moments without the risk of compromised or lost data.


The PRO Endurance memory cards are now available for purchase with manufacturer’s suggested retail prices starting at $89.99 for 128GB, $44.99 for 64GB and $24.99 for 32GB. For more information, please visit



Key Specifications for PRO Endurance

Category Samsung PRO Endurance
Capacity 128GB 64GB 32GB
FHD Recording 43,800 hours 26,280 hours 17,520 hours
Form Factor microSDHC™ and microSDXC™
Read/Write Speeds Sequential read speeds up to 100MB/s,
Sequential write speeds up to 30MB/s
Bus Speed Mode UHS-I
4-Proof Features Waterproof (IEC 60529, IPX7), Temperature proof, X-ray proof, Magnetic proof
Warranty Five (5) Year Limited Warranty Three (3) Year Limited Warranty Two (2) Year Limited Warranty
Operating Temperatures From -25ºC to 85ºC9



1 Varies by capacity; 64GB model up to 26,280 hours, 32GB model up to 17,520 hours.

2 Based on Full HD (1920×1080) video content recorded at 26 Mbps video support.

3 Performance results are based on internal testing conditions. Read/write speeds may vary by host device.

4 Based on continuous recording capability.

5 Based on internal tests comparing different Samsung cards.

6 Varies by capacity; 64GB model up to 3-years, 32GB model up to 2-years. Warranty for SD adapter is limited to one year. For specific details, please visit

7 Actual usable storage capacity is measured with SD Formatter 3.1 tool with FAT file system and may be less than labeled capacity.

8 Waterproof: IEC 60529, IPX7; Temperature:  from -25ºC to 85ºC (-13°F to 185°F) operating; magnetic: up to 15,000 gauss (equal to MRI); X-rays: up to 50 Roentgen (equal to airport X-ray machines).

9 Withstands -25°C to 85°C (-13°F to 185°F) operating, -40°C to 85°C (-40°F to 185°F) non-operating.

Samsung Introduces the Galaxy A6 and A6+ Featuring an Advanced Camera, Stylish Design and Added Everyday Features


Samsung Electronics today announced the Galaxy A6 and A6+ that combine everyday convenience and stylish design with an advanced camera for  more personalized way to express yourself.


Featuring a powerful front and rear camera, a sleek premium design and Samsung’s signature Infinity Display, the new Galaxy A series is available in four stylish colors; Black, Gold, Blue and Lavender.1


“At Samsung we are committed to providing our consumers with the very best smartphone experience, while meeting their practical needs,” said Junho Park, Vice President of Global Product Planning, Mobile Communications Business at Samsung Electronics. “The Galaxy A6 and A6+ draws on Samsung’s smartphone heritage to combine everyday convenience with an impressive camera that lets users capture, personalize and share moments, in a way that lets them uniquely express themselves.”


With the Galaxy A6 and A6+’s powerful front and rear camera, taking beautiful shots or selfies anytime, anywhere has never been easier. Featuring an adjustable front LED flash, Galaxy A6 and A6+ users can snap stylish selfies, from day to night. And with the rear camera’s low-aperture lenses, users can also capture sharp, clear photos in low light conditions, without sacrificing image quality no matter what time of day.


The Galaxy A6+’s Dual Camera2 can even further enhance the pictures and moments that matter with Live Focus mode, meaning that users can control the depth of field and bokeh effect before or even after the shot is taken. Users can enrich their pictures with unique background blur patterns in a range of shapes including hearts, stars and more.


Users can experience a richer surround sound experience to enjoy movies, music and more with speakers supported by Dolby Atmos optimized audio3. The Galaxy A6 and A6+ provide a full range of sound from highs to lows, with outstanding clarity and true-to-life detail for a more powerful and immersive audio experience. Users can choose to turn on the Dolby Atmos effect to transform their audio with breathtaking moving sound that flows around them.


The Galaxy A6 and A6+ continue to set the standard for the ultimate uninterrupted viewing experience with Samsung’s signature Infinity Display that goes beyond the bezel, featuring an impressive 18.5:9 screen ratio4. Its sleek smooth curves and metal design have been engineered to offer improved durability and comfortable grip for maximum usability, without compromising on style.


Designed with practicality and everyday convenience in mind, the Galaxy A6 and A6+ integrates several popular features from Samsung’s flagship, including hassle-free security with Face Recognition and Fingerprint scanning for a quick and effortless way to unlock the device.


Both devices make multitasking fast and easy with App Pair, fully utilizing the Galaxy A6 and A6+’s large ergonomic screens by allowing users to pair two apps, halving time and doubling enjoyment. With the Always on Display5 users can get information at a glance without unlocking their phone, saving on time and battery life.


The Galaxy A6 and A6+ also support Bixby Vision, Home and Reminder. Samsung’s Bixby can assist users in completing a range of everyday tasks, making the Galaxy A6 and A6+ smarter and more helpful. With Samsung Pay6 included, users will always have their wallet to hand. Supporting Near Field Communication (NFC), the Galaxy A6 and A6+ can be used virtually anywhere you can tap your credit or debit card. Every transaction via Samsung Pay is secure, yet very simple


Available from early May starting in select European, Asian and Latin American markets, before rolling out globally to additional markets throughout South Korea, Africa and China.



Samsung Galaxy A6 and A6+ Product Specifications

  Samsung Galaxy A6 Samsung Galaxy A6+
Display 5.6” HD+ (720×1480) Super AMOLED 6.0” FHD+ (1080×2220) Super AMOLED
Camera Rear 16MP AF (F1.7)
Front 16MP FF (F1.9)
Rear 16MP AF (F1.7) + 5MP FF (F1.9)
Front 24MP FF (F1.9)
Dimension 149.9 x 70.8 x 7.7 mm 160.2 x 75.7 x 7.9 mm
AP Octa Core 1.6GHz Octa Core 1.8GHz
Memory7 3GB / 4GB RAM
32GB / 64GB Internal Storage
Up to 256GB Micro SD
32GB / 64GB Internal Storage
Up to 256GB Micro SD
Battery 3,000mAh 3,500mAh
OS Android 8.0
Network LTE Cat.6, 2CA

Wi-Fi 802.11 a/b/g/n (2.4/5GHz), HT40,  Bluetooth® v 4.2 (LE up to 1Mbps), ANT+, USB Type-B, NFC(optional*), Location (GPS, Glonass, BeiDou**)

*May vary by country
**BeiDou coverage may be limited.

Sensors Accelerometer, Fingerprint Sensor, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Proximity Sensor, RGB Light Sensor
Video MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM



1 Color availability may vary depending on region and/or carrier services

2 Feature only available on the Galaxy A6+

3 Dolby Atmos audio supported on headphones only

4 Screen measured diagonally as a full rectangle without accounting for the rounded corners on A6+

5 Feature available exclusively on the Galaxy A6+

6 Availability of Samsung Pay service may vary across participating payment networks, banks, retailers and merchants. Samsung pay is only compatible with selected cards and Samsung devices and some payment terminals may require software updates. Galaxy A6 and A6+ are only compatible with NFC.

7 Specification of RAM/ROM may vary by country

[NEXT for QLED] Part 2: Making the Difference in the Ultra-Definition TV Era

As screens get bigger, the quality of the picture on the screen becomes more important. Big screen TVs are the main source of growth in an otherwise flat market. And with big screens comes higher resolutions.


No matter how big the TV screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.


But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.





Worldwide UHD TV sales surpassed FHD (Full High Definition) TV for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.


Samsung UHD TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.



What is the Standard for Ultra-High-Definition?


In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?


Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.



Blacks and Colors Transformed


A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.


QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.


Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.



When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.


Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20th Century Fox, Panasonic and Warner Bros.



AI Upscaling the Content


High quality content is as important as the ultra-high definition TV specification.


Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.


The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.


‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.


What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.



QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”


“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”

Bringing AR Emoji to Life

From presenting information to sharing stories online, multimedia has become the dominant tool of communication on smartphones over the past years. Case in point: the stunning pictures, inventive GIFs, and creative videos produced by Samsung’s new Galaxy S9/S9+’s camera capture emotions that are simply beyond words.


But the Galaxy S9/S9+ is taking it up a notch with an all-new variety of intelligent and personalized emojis, which means you may never want to send plain text messages again. AR Emoji is designed to bring your unique facial expressions and add more fun to the emoji experience. But how did this AR-based feature come to life? Get a look behind Samsung’s lab doors for a close-up view.



01. The Problem


Regular emojis add more color to the conversation and are a fun way to communicate, but we recognized there are a lot of times when the existing set of emojis just don’t cut it. These lack personality – one smile looks no different from another. So we started looking for ways to bring out more character and personality in emojis.



02. The Goal


We thought in an ideal world, you would be able to teleport yourself and share how you feel with others then and there. So we wanted to come up with a way to replicate that experience but with the simplest tools possible, having seen so many people use messaging apps to communicate even with people right next to them and rely heavily on emojis rather than text. The focus quickly became how to create an image of the user and deliver multiple facial expressions and emotions along with that.



03. The Idea


To accomplish this, we decided to leverage the Galaxy S9/S9+’s camera technology. We thought, if users could take a selfie and transform it into a custom avatar and emoji, it would add something unique to the fun of communicating. In addition, we wanted to find a way to track people’s actual expressions so that they would have at their fingertips emojis that actually felt like their own. It was also important that we give users the best tools to express themselves however they want to look.



04. The Solution


The first step toward this was to use augmented reality to generate an avatar. With facial recognition technology, the Galaxy S9/S9+’s camera starts by producing an initial 3D rendering, using a data-based machine learning algorithm. Next, the camera analyzes the 2D image of the user and pulls information from its deep learning database to create the user’s facial features on the final 3D AR Emoji. To bring people’s unique expressions to life, we decided to include Face Tracking Technology, which tracks over 100 facial features and allows us to capture individual emotions on the spot.


In addition to this, Blend Shape technology helps deliver an even greater range of different facial expressions. Based on 75 basic facial expressions, Blend Shape allows us to reflect a wider set of user emotions by blending multiple expressions together. This is also the technology that has made our Disney emoji offerings possible. Another major step we took was to go through numerous sampling tests. From our labs, we conducted at least 100 tests on a weekly basis to make sure the new feature included enough data to appeal to users regardless of their tastes.



05. The Result


The end product of this is AR Emoji, which among other features offers a realistic or cartoon-like option for creating your own personalized My Emoji. These can be transformed into a set of 18 different expressions – gradually to expand to 54 – which were carefully created as universal visual representations of human emotions like joy, anger, sorrow, and pleasure. We wanted to offer emojis that would be able to deliver the same emotions across the world and went through a lot of research to understand how certain emotions are categorized and expressed on a fundamental level. In addition to the variety of emotions, AR Emoji also comes with a lot of versatility, allowing you to create the 3D avatars, either as a GIF, video or PNG file. Through updates and other developments, we’re continually looking for ways to help you simply be you. Check out some of the latest changes we made on April 23* and keep an eye out for additional improvements throughout the year that will include more hairstyles and other options.



06. A Simple How-to Guide

*Software update availability, functionality, features and schedule may differ by each market and its conditions, and are subject to change without notice or obligation.

Next Mobile Economy Makes Its Debut at TED2018


Just as improvements to the steam engine transformed societies during the Industrial Revolution, quantum leaps in mobile technology are redefining our experiences in the Information Revolution. From the way we work, play, learn, and even love, almost everything we do revolves around smartphones, tablets and wearable devices.


All signs show that our reliance on mobile technology will continue to grow exponentially. By 2025, it’s estimated that the average person will interact with connected devices once every 18 seconds.1 At Samsung, we call this oncoming transformation the Next Mobile Economy.


History tells us that in order for a technological revolution to occur, businesses and organizations of all sizes must adapt to its demands. Samsung is dedicated to help prepare companies of all sizes seize opportunities and overcome the challenges that come with a constantly-evolving mobile landscape. This is why we presented our vision of the Next Mobile Economy at TED2018: The Age of Amazement in Vancouver, Canada to kickstart a global conversation on its implications and potentials.



An Open Vision: Experience New Mobile Economy at Social Space

Samsung showcases Next Mobile Economy via Social Space at TED2018. (Lawrence Sumulong/TED)


TED2018 participants sharing ideas at Social Space. (Lawrence Sumulong/TED)


Social Space offers hands-on experiences with Samsung’s mobile devices. (Lawrence Sumulong/TED)


At its core, the Next Mobile Economy is about transforming businesses by pushing  the boundaries of how we work. This begins with businesses and organizations embracing openness in mobile solutions throughout four key pillars that make up the Next Mobile Economy – a goal which led Samsung to set up Social Space at TED2018, an interactive area designed to foster discussions.



Open Yet Secure

In the Next Mobile Economy, businesses will see an unprecedented increase in the speed and volume of data transactions. While this will enable more seamless operations, it also leaves companies at risk of security breaches and leaks.



Open Yet Controlled

Prevention starts with finding mobile solutions that are open yet controlled and secure. These systems will allow IT managers to update and configure mobile devices remotely, while ensuring sensitive data is protected from potential cyberattacks.



Open Customization

While delivering bespoke services is widely recognized as a key to success, few companies consider customizing their internal and B2B technologies as equally important. But relying on off-the-shelf software and systems will be insufficient in the Next Mobile Economy, as businesses which implement tailored solutions from top to bottom will have a head start.



Open Collaboration

To develop customized mobile solutions and future-ready systems, companies need to establish open collaboration with their technology partners. The principle of open collaboration also has to extend to the technological tools in future workplaces. Equipping workers with mobile devices which encourage collaboration will be vital in creating greater flexibility and enhancing efficiency.



Beyond a Slogan: New Mobile Economy in Action

The ideas and values of the Next Mobile Economy may seem far-fetched for some. But a closer look at the burgeoning mobile ecosystems at leading companies and organizations shows that the paradigm shift is already happening, generating transformative results.


One such example is the Mobile Policing Program launched by the Surrey & Sussex Police Force in the UK.


This police force worked closely with Samsung as its mobile partner to tailor, integrate and roll out secure mobile devices for police officers, which in turn are a vital means of collaborating in-field. Through these devices, the force reports improved sharing of vital information between county control rooms and officers on duty, emphasizing the future benefits such a collaborative approach could provide UK-wide policing.


“Our mobile program has allowed greater co-operation between forces and means we can utilize our officers more effectively,” Shane Baker, Chief Inspector and head of digital transformation for Surrey & Sussex Police explains. “We see mobile as the tool to further unify and collaborate on the front line, bringing police forces together to ensure the public’s safety and experience of the police is joined up across the UK.”


Both now and in the future, the control of certain enterprise mobile devices will be paramount to public safety.


“Control of our mobile devices is absolutely important for us, given the nature of what we do,” states Baker. “We have had devices lost in the field and through using EMM systems such as Samsung Knox, we have been able to remotely wipe devices to ensure information and data isn’t released to the public.”


For Chief Inspector Baker and his police colleagues, the additional layer of control provided by Samsung Knox has instilled greater confidence to use mobile devices in the field, enabling police officers to make more informed decisions at critical moments, with the knowledge that their devices are protected should they be damaged, lost or stolen.




A Mobile Future: Solving Challenges and Creating Opportunities

While the foundations of the Next Mobile Economy are firmly in place, there are still more questions than answers on where the latest phase of digital revolution could take us. Only a multi-disciplinary global dialogue can help us maximize the full potential of this transformation.


At TED2018, Samsung began laying the groundwork for such a platform. Gathering dozens of leading figures in key global industries, we led a three-day workshop to explore the use of mobile technology to solve problems and create opportunities.


Through hours of engaging dialogue, the workshop generated fascinating insights on the future of New Mobile Economy in a wide-range of fields. Participants from the healthcare sector, for example, saw the potential of cloud technology to improve the accuracy and speed of gathering patients’ medical history. Artificial intelligence, meanwhile, could be used to analyze and improve urban traffic management.


At the same time, the workshop served as a timely reminder that the Next Mobile Economy is still very much a work in progress. Debates raged on over potential technical and ethical problems that could arise from greater reliance on mobile technology. Control over information accuracy, the global digital divide and sources of funding for mobile infrastructure were among a long list of issues tackled during discussions.


All technological revolutions are a product of collective actions, and the success of the New Mobile Economy will be no different. The conversations at Samsung’s Social Space and workshops are only the beginning of realizing a mobile future.


To learn more about the Next Mobile Economy, please visit this link.



1GSMA Mobile Economy 2018

Samsung Electronics Announces First Quarter 2018 Results

Samsung Electronics posted KRW 60.56 trillion in consolidated revenue and KRW 15.64 trillion in operating profit for the first quarter of 2018.


First quarter revenue was primarily led by Samsung’s Memory Business and increased sales of its flagship mobile products, including the Galaxy S9.


Total revenue grew approximately 20 percent YoY to KRW 60.6 trillion. Operating profit for the quarter was a record high, posting an increase of KRW 5.7 trillion YoY. Profitability improved significantly in the quarter thanks to the Semiconductor Business and the early global launch of the Galaxy S9. All in all, the operating margin in the first quarter was 25.8 percent, up 6.2 percentage points YoY.


By business unit, the Semiconductor Business’ significant earnings performance was driven by demand for memory chipsets for high value-added servers and graphics products. The System LSI and Foundry businesses also contributed to first quarter earnings, backed by strong demand for chips used for smartphones and crypto-currency mining.


For the Display Panel segment, which manufactures OLED and LCD screens, profits were affected by slow demand for flexible OLED panels and greater competition between rigid OLED and LTPS LCD. An imbalance between supply and demand in the LCD market, brought on by competitors’ increased production capacity, also weighed on earnings.


For the IT & Mobile Communications Division, the early launch of the Galaxy S9 and solid sales of the Galaxy S8 smartphones resulted in considerable growth in earnings.


As for the Consumer Electronics Division, earnings by the Visual Display Business slid YoY following an adjustment in its TV lineup where some mid-range to low-end products were removed. As for the Digital Appliances Business, rising raw material prices and other factors impacted profitability.


For the second quarter, Samsung expects the Memory Business to maintain its strong performance, but generating overall earnings growth across the company will be a challenge due to weakness in the Display Panel segment and a decline in profitability in the Mobile Business amid rising competition in the high-end segment.


Demand for server and mobile DRAM is expected to be robust and orders for high-density storage chips will grow as the price of NAND softens in the second quarter. For the System LSI and Foundry businesses, shipments of 10-nanometer APs and crypto-currency mining chips will expand but earnings will be impacted due to sluggish demand for smartphone components.


The Display Panel segment will seek profitability in OLED by cutting costs and improving yield, amid the weak demand for flexible products. As for LCD panels, oversupply is anticipated despite an expected boon in TV sales in time with an upcoming major global soccer event.


In the Mobile Business, profitability is expected to decline QoQ due to stagnant sales of flagship models amid weak demand and an increase in marketing expenses. Meanwhile, earnings for the Consumer Electronics Division are projected to improve due to increased shipments of new products such as QLED TVs and strong seasonal demand for air conditioners.


The overall business outlook for the second half regarding components is positive, as the company looks forward to strong demand for DRAM and increased sales of OLED panels.


For set products, Samsung aims to sustain profitability by strengthening its market leadership in the sales of premium products despite challenging global market conditions.


In the mid to long term, Samsung will strengthen its business capabilities by delivering differentiated technology in the component business and solidifying its leadership in cutting-edge technologies such as AI and 5G. The company believes opportunities will widen for the set business, as digital devices become increasingly connected.


Total capital expenditure in the first quarter was KRW 8.6 trillion including KRW 7.2 trillion for the Semiconductor Business and KRW 0.8 trillion for the Display Panel segment.


Samsung has not yet finalized its capex plan for 2018, but the company expects it to decline YoY. Capex rose substantially in 2017 due to efforts to respond to market growth and emerging technologies, which included expanding the production capacity for flexible OLED panels.



Semiconductor Posts Solid Earnings on Strong Memory Performance

The Semiconductor businesses posted KRW 11.55 trillion in operating profit on consolidated revenue of KRW 20.78 trillion for the quarter.


Overall, the Memory Business achieved strong earnings, despite weak seasonality, thanks to a continuation of favorable market conditions as well as strong server demand.


For NAND, demand remained stable due to an expansion of cloud infrastructure and the continuation of a trend toward higher density solution products. Samsung posted solid earnings by concentrating on sales of high-density mobile storage and value-added solutions, including SSDs over 2TB for datacenters and over 8TB for enterprise, backed by a stable ramp-up of 64-layer 3D NAND production at the company’s Pyeongtaek plant.


For DRAM, demand stayed strong thanks to growth in servers and graphics products. Server demand remained high due to continuous expansion of datacenter infrastructure. Mobile demand saw a stable increase thanks to content growth across all segments while PC demand saw moderate growth in line with seasonal patterns. In graphics, total demand increased thanks to strong demand for both graphics and crypto-currency mining cards.


Looking at the second quarter outlook for NAND, total demand is expected to increase. Datacenters will remain a key driver for SSD demand, and mobile demand is forecast to be strong as the high-density trend continues. Samsung will continue to increase high-density server SSD supply and drive more eStorage strategies. Looking further ahead to the second half, server and mobile demand is expected to be solid, as the trend of SSD replacing HDD accelerates and storage expansion across smartphone segments continues. The company will focus on continued migration to 64-layer while also strengthening product and cost competitiveness and ramping up next-generation products in a timely manner.


As for the second quarter DRAM outlook, strong server demand is anticipated due to datacenter expansion in the US and China. Mobile demand, driven by content growth, is expected to remain solid. Samsung will focus on expediting qualification of 1Ynm and expanding 1Xnm products, while maintaining a flexible product mix. For the second half, demand from all applications is set to increase. Robust server demand will continue while AI and machine learning will drive demand for high-performance High Bandwidth Memory (HBM). For graphics, strong demand for consoles and VGA cards for crypto-currency mining will continue. Solid mobile demand is expected as manufacturers consider high-performance and high-density memory for flagship devices. Samsung will focus on flexible supply and investment, and expanding value-added sales through high-density server DRAM and differentiated products such as HBM2 and LPDDR4X.


For the System LSI Business, mobile DDI earnings declined due to slow OLED panel demand, but overall earnings increased amid strong demand for mobile processors and image sensors. In the second quarter, demand for premium smartphone components is expected to slow, and Samsung will focus on the stable supply of mobile processors and image sensors for flagship models. Looking further ahead to the second half, demand for image sensors is expected to rise as manufacturers increasingly adopt dual cameras and 3-stack FRS sensors. The company will focus on sustaining growth in mobile processor sales and expanding its offerings from mobile to areas such as IoT, VR and automotive.


For the Foundry Business, despite weak seasonality, total earnings grew QoQ due to increased demand for High Performance Computing (HPC) chipsets. During the quarter, the company also broke ground on an EUV-line at its Hwaseong plant to address future demand for 7-nano and below products. In the second quarter, solid demand for high performance chipsets is expected. Samsung plans to expand HPC and 10-nano mobile products and promote FD-SOI and 8-inch processes. In 2018, despite slowing mobile demand, the company aims to diversify its customer and application bases and continue to offer derivative processes, including those for 8- and 11-nano chips. Through these efforts, the company expects to achieve over USD 10 billion in sales and maintain a strong second place in the foundry market in 2018.



Display to Improve Production Efficiency

The Display Panel business posted KRW 7.54 trillion in consolidated revenue and KRW 0.41 trillion in operating profit for the quarter.


For the OLED business, QoQ earnings declined due to a slowdown in demand and intensified competition between rigid OLED and LTPS LCD panels.


For the LCD business, despite a decrease in shipments under weak seasonality and a continued decline in LCD panel ASPs, earnings remained flat QoQ thanks to cost reductions and an expansion in the sales portion of value-added LCD products, boosted particularly by UHD and large-sized panels.


Looking ahead to the second quarter, amid forecasts for weak demand for OLED panels, Samsung will strive to secure profitability by reducing costs and improving production efficiency. For LCD, under unfavorable supply-demand conditions due to capacity expansions in the industry, the company will focus on developing value-added and differentiated products as well as reducing costs.


For the second half, OLED panels in the smartphone industry are expected to see a rebound in demand, especially as demand for flexible panels remains strong in the high-end segment. Under these circumstances, Samsung will strengthen cost competitiveness and diversify its customer base through new products and technologies in order to increase market share. The company will also aim to secure new growth engines by applying its competencies in new applications on top of smartphones.


For LCD in the second half, while the company foresees market uncertainties due to growing competition and capacity expansions, Samsung will continue to strengthen its strategic partnerships with major business partners and differentiate its value-added products, including large-sized and high resolution TV panels.



Mobile Earnings to Decrease in Q2 with Higher Marketing Costs

The IT & Mobile Communications Division posted KRW 28.45 trillion in consolidated revenue and KRW 3.77 trillion in operating profit for the quarter.


While overall market demand for smartphones and tablets declined during weak seasonality, Samsung’s smartphone shipments increased QoQ due to an early release of the Galaxy S9 and S9+ as well as solid sales of the Galaxy S8. As a result of increased sales, mainly driven by premium models, revenue and profit significantly increased both QoQ and YoY. Earnings for the Networks Business also improved due to LTE investments from major overseas partners and an expansion of new solutions for optimization of network operations.


Looking ahead to the second quarter, Samsung expects earnings to decrease QoQ due to a slowdown in sales of its flagship models and increased marketing expenses to address the situation. Samsung will aim to maintain sales momentum of the Galaxy S9 and S9+ by expanding the operation of experiential stores, strengthening the cooperation with partners, and reinforcing promotional programs such as trade-ins.


For the second half, Samsung will seek to strengthen sales in the premium market by launching a new flagship model and maintaining long-tail sales of the Galaxy S9, S9+, and flagship models from the previous year. In the mass segment, Samsung will introduce new models optimized for specific markets and strengthen both offline and online sales channels. Moreover, Samsung will continuously invest in expanding the Bixby 2.0 open ecosystem to provide a seamless multi-device experience for consumers.


For the Networks Business, the company expects increased earnings QoQ for the second quarter and will focus on continued growth by expanding its LTE business and leading the world’s first commercialization of 5G.



Consumer Electronics to Focus on Premium Products  

The Consumer Electronics Division posted KRW 9.74 trillion in consolidated revenue and KRW 0.28 trillion in operating profit for the quarter.


Overall, the TV market decreased QoQ due to slow seasonality following the year-end holiday, but grew YoY due to increased demand in emerging markets such as the CIS, the Middle East, and Latin America.


Although earnings were slightly down YoY, due to a restructuring of the sales mix with a defocus on the entry lineup, the company maintained its leading position in the premium TV market by continuing to achieve high market share in the USD 2,500 and above premium segment, thanks to expanded sales of flagship models, including QLED and ultra-large screen TVs.


Looking to the second quarter, TV market demand is projected to deliver YoY growth, driven mainly by demand momentum from the major global soccer event and growth in emerging markets. Samsung will aim to improve results by expanding sales of new models, particularly during the soccer competition. For 2018, the market is forecast to slightly grow. With the addition of the company’s launch of 8K and Micro LED TVs in the second half, Samsung will seek to solidify its premium leadership and focus on ensuring sustainable and profitable growth in the mid to long term.


For the Digital Appliances Business, the market saw moderate growth in the first quarter due to increased demand in both developed and emerging markets. Samsung’s sales improved YoY thanks to strong sales of premium products, including the FlexWash washing machine, Cube air purifier and system air conditioners. However, earnings decreased slightly YoY due to an increase in prices of raw materials and operating costs of the new factory in North America.

Looking to the second quarter, Samsung will aim to accelerate growth by expanding its premium lineup, including QuickDrive washing machine and POWERStick PRO vacuum cleaner, and by increasing air conditioner sales during the peak season. For 2018, the company will continue to focus on strengthening premium sales in advanced markets, reinforcing its B2B business for built-in appliances and system air conditioners, and expanding its online business.



Consolidated Sales and Operating Profit by Segment based on K-IFRS (2016~2018 1Q)

Note 1: Sales for each business include intersegment sales

Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)

Note 3: Information on annual earnings is stated according to the business divisions as of 2018.

Note 4: Earnings from the Health & Medical Equipment Business (HME) are excluded from the CE Division in 1Q 2018.

[Infographic] Automotive Intelligence Driven by Small Packages Under the Hood

Other than the smartphone and tablet, which device is also mobile and electronic? Cars are comprised of many important mechanical parts, many of which have been at their core for years now. But cars also can be considered as highly sophisticated electronic systems, hence semiconductors constituting an essential section.


As the graphics show below, semiconductor solutions are used in a wide array of automotive applications such as the camera and sensing system, dashboard, IVI (In-Vehicle Infotainment) system, ADAS (Advanced Driver Assistant System), autonomous driving central computing system and gateway. Semiconductors will be used even more extensively in the future, especially with the potential introduction of autonomous driving.



Samsung has been continuously cooperating with leading automobile manufacturers to make its semiconductor technologies available in the industry’s latest automobiles as well as next-generation cars. The company has participated in the Audi Progressive SemiConductor Program (PSCP) since 2015 with its advanced memory solutions and Exynos processors.


With its multiple operating system compatibility and support for multi-display, Samsung’s flagship Exynos processors enable powerful computing and graphics processing performance for today’s automobiles with highly graphical user interfaces. Along with its Exynos offerings, Samsung also plans to develop a wide array of logic IC solutions for upcoming automotive applications. Images sensors, working as the eyes of future vehicles, will have further improved frame rate and light sensitivity for thorough monitoring and sensing the driving environment.


When it comes to memory solutions, Samsung provides its high-performance, high-density LPDDR4 /LPDDR4X and GDDR6 DRAM lineups to address ever increasing demand for higher data bandwidth. For secure data storage, Samsung offers advanced eMMC and UFS solutions. All of these Samsung semiconductor solutions for automotive applications guarantee the highest performance levels among their kinds and are designed to endure tough environments inside the automobiles such as sudden temperature changes and continuous vibration.


Also offered by Samsung are LED components for interior and exterior lighting of automobiles such as cluster indicator lighting, headlamps and turn signal lamps. Based on upcoming technologies like pixel lighting, Samsung will be able to provide LED packages and modules that will enable more sophisticated and reliable lighting solutions.

Samsung Begins Mass Production of 10nm-class 16Gb LPDDR4X DRAM for Automobiles

Samsung Electronics, the world leader in advanced memory technology, today announced that it has begun mass producing 10-nanometer (nm)-class* 16-gigabit (Gb) LPDDR4X DRAM for automobiles. The latest LPDDR4X features high performance and energy efficiency while significantly raising the thermal endurance level for automotive applications that often need to operate in extreme environments. The 10nm-class DRAM will also enable the industry’s fastest automotive DRAM-based LPDDR4X interface with the highest density.


“The 16Gb LPDDR4X DRAM is our most advanced automotive solution yet, offering global automakers outstanding reliability, endurance, speed, capacity and energy efficiency, ,” said Sewon Chun, senior vice president of memory marketing at Samsung Electronics. “Samsung will continue to closely collaborate with manufacturers developing diverse automotive systems, in delivering premium memory solutions anywhere.”


Moving a step beyond its 20nm-class ‘Automotive Grade 2’ DRAM, which can withstand temperatures from -40°C to 105°C, Samsung’s 16Gb LPDDR4X is Automotive Grade 1-compliant, raising the high-end threshold to 125°C. By more than satisfying the rigorous on-system thermal cycling tests of global auto manufacturers, the 16Gb LPDDR4X has enhanced its reliability for a wide variety of automotive applications in many of the world’s most challenging environments.


Adding to the degree of reliability under high temperatures, production at an advanced 10nm-class node is key to enabling the 16Gb LPDDR4X to deliver its leading-edge performance and power efficiency. Even in environments with extremely high temperatures of up to 125°C, its data processing speed comes in at 4,266 megabits per second (Mbps), a 14 percent increase from the 8Gb LPDDR4 DRAM that is based on 20nm process technology, and the new memory also registers a 30 percent increase in power efficiency.


Along with a 256 gigabyte (GB) embedded Universal Flash Storage (eUFS) drive announced in February, Samsung has expanded its advanced memory solution lineup for future automotive applications with the 10nm-class 16Gb LPDDR4X DRAM, commercially available in 12Gb, 16Gb, 24Gb and 32Gb capacities. While extending its 10nm-class DRAM offerings, the company also plans on bolstering technology partnerships for automotive solutions that include vision ADAS (Advanced Driver Assistance Systems), autonomous driving, infotainment systems and gateways.


*Editor’s Note:  10nm-class is a process node between 10 and 19 nanometers

[Infographic] Samsung Onyx Cinema LED Screen: the Next Generation of Cinema

For over 120 years, beginning with the earliest models invented in the late 19th century, the film projector has been the steadfast medium of cinema display. Last year marked a new chapter in cinema history, as Samsung’s world-first Cinema LED screen was unveiled, ushering in the next generation of movie theater technology. The sensation of watching a movie on the backlit Cinema LED screen – with its High Dynamic Range (HDR) picture quality and infinite contrast ratio – is unlike anything experienced before and the screen has been installed in different cinemas around the world.


Now, with increasing interest in the technology from movie experts and enthusiasts, Samsung has announced the launch of Samsung Onyx Cinema LED, a comprehensive cinema screen and sound solution for movie theaters.


Inspired by the gemstone of the same name, the Samsung Onyx brand is an allusion to the Cinema LED screen’s true black colors, offering the audience a detail-rich and vivid cinema experience.  Samsung Onyx invites movie-goers to experience a next-level viewing environment with the comprehensive solutions, Onyx VIEW, Onyx 3D and Onyx SOUND. As Samsung Onyx is unaffected by ambient light, Onyx VIEW upholds consistent and distortion-free picture quality that keeps audiences engaged and furthers realism. Featuring high brightness and picture quality, Onyx 3D takes realism to the screen and offers an immersive 3D experience. With support from JBL by Harman Professional’s sculpted surround sound system, Onyx SOUND expands the audio sweet spot within a given theater. When combined with Samsung’s proprietary technology, the result is sound optimized and perfectly-tuned to fit LED screen.


Check out the infographic below for more details on the industry-first cinematic experience.


Samsung Redefines the Movie Theater Experience with the New Onyx Cinema LED Screen


Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics will officially launch its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theater” name moving forward.


Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.


“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading decision-makers in the movie industry to usher in the next generation of cinema.”



The Next Generation of Cinema

Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.


CinemaCon 2018 attendees also will be among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.


Samsung will also preview the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.



Expanding Presence through Worldwide Partnerships

The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.


“As the heart of the American film industry, Hollywood is an appropriate and symbolic location to introduce a game-changing technology in the Samsung Onyx for movie producers and consumers,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience, and look forward to sharing the Samsung Onyx with even wider audiences both in the U.S. and throughout the world.”


As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor® HDR-compliant pictures that shine on the Onyx screen. CinemaCon 2018 attendees will get a sneak peek at the benefits of this alliance, as Samsung will unveil EclairColor-enhanced visuals on its next-generation display. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.


“Today’s movies feature the most sophisticated production and advanced graphics ever, and producers and directors need powerful theater technology to showcase their works as intended and at optimal quality,” said Jean Mizrahi, president and co-founder of Ymagis Group. “We anticipate dynamic and powerful cinema displays like the Onyx becoming the accepted industry standard in the coming years, and we are honored to partner with Samsung to drive change throughout the industry and ultimately improve the content experience for cinema-goers everywhere.”


At CinemaCon, Samsung will additionally highlight its partnerships with production equipment businesses, such as the new research and development initiative performed in conjunction with Arnold & Richter Cine Technik (ARRI), a Munich-based designer and manufacturer of specialized motion picture camera and lighting systems, to create Onyx-optimized content. Samsung is also collaborating with GDC Technology, a leading global provider of end-to-end digital cinema solutions, to develop Onyx-compatible cinema servers.


Taking place April 23-26, 2018 at Caesar’s Palace in Las Vegas, CinemaCon is the official convention of the National Association of Theater Owners with participants from more than 80 countries expected to attend.


For more information about Samsung Onyx, visit:


Samsung Electronics Sets New Performance Standards for NVMe SSDs with 970 PRO and EVO


Samsung Electronics, today introduced the Samsung 970 PRO and EVO, the third generation of its industry-leading consumer solid state drive (SSD) lineup. Having led the market with the first consumer-focused NVMe SSD in 2015, Samsung continues to push the performance barriers with this latest generation of SSDs that are built for tech enthusiasts and professionals so that they can enjoy higher bandwidth for intensive workloads on PCs and workstations.


“Samsung has led the NVMe SSD industry since its inception, and the company continues to define the latest standards of consumer storage with unprecedented performance of the 970 PRO and EVO SSDs,” said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. “The 970 series sets a new bar in all aspects for the NVMe SSD market with groundbreaking performance, superior reliability and best-in-class capacity.”


The Samsung 970 PRO and EVO are designed based on the M.2 form factor standard and with the latest PCIe Gen 3×4 lane interface. The 970 series maximizes the potential of NVMe bandwidth, delivering unparalleled performance for processing large volumes of data, including 3D, 4K graphics work, high-end games and data analytics.


The 970 PRO enables sequential read speed of up to 3,500 MB/s and sequential write speed of up to 2,700 MB/s1, while the EVO features sequential read speed of up to 3,500 MB/s and sequential write speed of up to 2,500 MB/s2. The sequential write speeds represent an enhancement of up to 30 percent over the previous generation3, thanks to Samsung’s latest V-NAND technology and the newly designed Phoenix controller. The 970 EVO, in particular, utilizes the Intelligent TurboWrite technology, which uses a large buffer size of up to 78GB4 to enable faster write speeds.


In addition to the advancements in performance levels, the 970 PRO and EVO deliver exceptional endurance and reliability. Featuring a five-year warranty5, or up to 1,200 terabytes written6 – 50 percent higher than those provided for the previous generation7 – the 970 PRO and EVO are built to last. The Dynamic Thermal Guard technology safeguards against overheating by automatically monitoring and maintaining optimal operating temperatures, while a heat spreader and new nickel-coated controller further lower the SSD temperatures.


The 970 PRO and EVO also provide greater system design flexibility for the high-performance computing systems. Offering a variety of high capacity options in a compact M.2 form factor – including the single-sided 2TB EVO model – the 970 series enables convenient storage expansion across a wide range of computing devices.


The 970 EVO will be offered in 250GB, 500GB, 1TB and 2TB8 capacities, and the 970 PRO in 512GB and 1TB capacities. The 970 PRO and EVO will be available for purchase worldwide starting May 7, 2018, with manufacturer’s suggested retail prices starting at $329.99 and $119.99 USD, respectively. For more information, including warranty details, please visit,


Key Specifications

Category 970 PRO 970 EVO
Interface PCIe Gen 3.0 x4, NVMe 1.3
Form Factor M.2 (2280)
Storage Memory Samsung 64L V-NAND 2-bit MLC Samsung 64L V-NAND 3-bit MLC
Controller Samsung Phoenix Controller
Cache Memory


512MB LPDDR4 DRAM (250GB/500GB)

Capacity 512GB and 1TB 250GB, 500GB, 1TB and 2TB
Sequential Read/Write Speed Up to 3,500/2,700 MB/s Up to 3,500/2,500 MB/s
Random Read/Write Speed Up to 500,000/500,000 IOPS Up to 500,000/480,000 IOPS
Device Sleep 5mW
Management Software Samsung Magician Software
Data Encryption Class 0 (AES 256), TCG/Opal v2.0, MS eDrive (IEEE1667)
Total Byte Written 1,200TB (1TB)
600TB (512GB)
1,200TB (2TB)
600TB (1TB)
300TB (500GB)
150TB (250GB)
Warranty Five-year Limited Warranty*

* Five years or TBW, whichever comes first



1 970 PRO and EVO performance may vary based on SSD’s firmware version, system hardware and configuration. Performance measurements based on IOmeter 1.1.0. *Test system configuration: Intel Core i7-7700K CPU @4.2GHz, DDR4 2400MHz 32GB, OS-Windows 10 Built 10240, Chipset–ASUS PRIME Z270-A.

2 Performance may vary based on SSD’s firmware version, system hardware and configuration. Performance measurements based on IOmeter 1.1.0.
Write performance measurements are based on Intelligent TurboWrite technology.
The sequential write performances after TurboWrite region are: 300 MB/s(250GB), 600 MB/s(500GB), 1,200 MB/s(1TB) and 1,250 MB/s(2TB).
The random write performances after TurboWrite region are: 80,000 IOPS(250GB), 160,000 IOPS(500GB) and 300,000 IOPS(1TB/2TB).
* Test system configuration: Intel Core i7-7700K CPU @4.2GHz, DDR4 2400MHz 32GB, OS-Windows 10 Built 10240, Chipset–ASUS PRIME Z270-A.

3 Up to 29% and 32% in sequential write speeds, respectively, have increased when compared to Samsung 960 PRO and EVO.

4 970 EVO Intelligent TurboWrite buffer size varies based on the capacity of the SSD: 13GB for 250GB model, 22GB for 500GB model, 42GB for 1TB model and 78GB for 2TB model. For more information on the TurboWrite, please visit

5 Five years or TBW, whichever comes first. For more information on the warranty, please find the enclosed warranty document in the package.

6 Warrantied TBW(Total byte written) for 970 PRO: 600TB for 512GB model, 1,200TB for 1TB model; Warrantied TBW(Total byte written) for 970 EVO: 150TB for 250GB model, 300TB for 500GB model, 600TB for 1TB model, 1,200TB for 2TB.

7 50% increase when compared to Samsung 960 PRO and EVO.

8 1GB=1,000,000,000 bytes by IDEMA. A certain portion of capacity may be used for system file and maintenance use, so the actual capacity may differ from what is indicated on the product label.

[Video] The New NVMe SSD 970 PRO and EVO SSDs Land and Shake Up Computing Performance

In a scene not dissimilar to a sci-fi movie, a desolate planet is immediately transformed into a vibrant city thanks to the latest innovation from Samsung. In the launch video, the drive activates a new high technology world in outer space, symbolizing how the Samsung NVMe solid state drives (SSD) 970 can power the users’ imagination. Samsung’s leading SSD series allows users to boost their creativity and enhance daily workflow with its unprecedented performance.


The speed of the Samsung 970 PRO and EVO SSD that unlocks a new level of computing performance is unveiled in the video. The new line of SSDs can completely transform how tech enthusiasts and professionals think about computing, forming a vital piece of the puzzle to making the best of high-performance computing system.


For high performance PC users looking to process large volumes of data for 3D and 4K graphics work, high end games, or data analytics, the 970 series sets a new standard. The new SSDs have improved write speeds that are up to 30 percent in sequential write speeds, 50 percent in random write speeds better than the previous generation, thanks to Samsung’s latest V-NAND technology and the newly designed Phoenix controller. The NVMe interface allows for industry-leading performance and sequential read/write speeds up to 3500MB/s, 2700MB/s . With the new 970 PRO and EVO, Samsung has once again set a precedent for consumer-focused NVMe SSDs – a market the company has led since its inception in 2015.


Check out how the 970 PRO and EVO make all the difference in this video below.



This NVMe SSD 970 video is a continuation of the previous generation’s launch video, which portrayed the SSD 960 pioneering new possibilities in outer space. Check out the Samsung NVMe SSD 960 video here.

[Infographic] Here’s How the ‘SSD 970’ Will Change Performance Computing

High performance, faster speeds and better reliability are the headline features of the new NVMe SSD 970 PRO and EVO, which boasts up to six times faster speed than the existing SATA SSD. On May 7, the new Samsung SSD 970 PRO and EVO will be launched in 50 countries, including the United States and China.


The 970 series maximizes the potential of NVMe bandwidth. The 970 PRO enables sequential read speed of up to 3,500 MB/s and sequential write speed of up to 2,700 MB/s, which means it can read a five-gigabyte (GB) movie in a mere second and write in 1.9 seconds.


Check out the infographic on NVMe SSD 970, which provides exactly what power-users are looking for in an SSD.


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