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Galaxy S9 Developers Share 9 Key Focuses That Shaped the Device’s Design

The Galaxy S9 and S9+’s development process began with a simple but significant challenge: Design a smartphone that would reimagine the way that people communicate, share and experience the world around them. To deliver on that challenge, the Galaxy S9’s development team identified key design goals which, if achieved, would allow them to create a smartphone that truly reflected how we use our devices today.


Samsung Newsroom recently conducted a series of interviews with various members of the team behind the company’s latest flagship. Check out the roundup of quotes below to learn more about the insights that shaped the Galaxy S9.



Providing a Single, Intuitive Experience

“[When designing the Galaxy S9,] we focused on enhancing the end-to-end user experience. For the camera, that involved ensuring easy-to-use Super Slow-mo video functionality, with immediately accessible videos that could be directly uploaded to social media through one intuitive process.”



Encouraging Self-Expression with AR Emoji

“‘Communication’ today has come to mean ‘self-expression’. We wanted [the AR Emoji feature] to provide the most personal emojis possible, which would capture users’ individuality with innovative AR technology. The My Emoji feature, which resembles the user’s own facial features, allows users to communicate their emotions in a way that’s uniquely personalized.”



Utilizing the Camera to the Fullest

“We will continue to strive for perfect, professional-quality images. But more importantly, our aim is to make it easier for users to fully utilize our sophisticated camera technology. Our goal is to develop a camera that always produces the best pictures for all users, without requiring them to tinker with settings.”



Producing an Exclusive Sound Experience

“Samsung partnered with HARMAN and Dolby Atmos to craft speakers that are richly satisfying in both sound quality and volume. Through our extensive research and development process, we found that immersive sound can bring a whole new experience to smartphone users who frequently view premium content on their devices. The Galaxy S9’s speakers are the culmination of Samsung’s ongoing efforts to foster peerless multimedia experiences.”



Refining Design Based on User Feedback

“The Galaxy S8 was applauded for its smooth, continuous design. When developing the Galaxy S9, we listened closely to input from users on ways to make that design even better. We decided to adjust the placement of the fingerprint sensor and the side buttons, and made the barely there bezels even slimmer. To create a more seamless look, we crafted the bezels and screen in a deep black, which allows them to blend together nicely and helps conceal the iris sensor, and we also equipped the device with thicker, more durable glass.”


Developing an Efficient UX That Empowers
Users’ Self-Expression

“We designed the Galaxy S9’s UX (user experience) with an emphasis on efficiency, because the easier it is to manage your device, the better your experience will be. And because smartphones are a representation of the user’s personality, we strived to make the UX as customizable as possible in order to foster users’ creativity and self-expression – and that includes the device’s wide spectrum of sound effects.”


Partnering to Make AI More Convenient

“We’ve greatly enhanced Bixby through partnerships that have enabled customized services in different countries, and we’re constantly exploring new Bixby features that can help make people’s everyday lives easier.”



Redefining Smartphone ‘Satisfaction’

“The basic features of smartphones have been refined to the point that consumers are largely satisfied. What matters is not how diverse the features offered are, but whether each feature delivers a high level of satisfaction. At this point, we need to think about the next phase for smartphones, which will involve delivering innovations that really resonate with the new generation of users.”



Staying Ahead of the Game

“[Going forward,] it will be important to stay a step ahead in innovative features, as well as time them to the market appropriately to grab consumers’ attention. We plan to continue exploring dynamic visual features, in addition to working on integrating new technologies like AR (augmented reality) and AI (artificial intelligence) into our devices.”

Samsung Reveals Smarter Integration with Built-in Appliances at EuroCucina 2018

In its debut exhibition at the biennial EuroCucina 2018, Samsung Electronics showcased its full range of premium built-in appliances that bring benefits to consumers through cutting-edge designs and heightened connectivity. The event took place at the Salone del Mobile, Milan, April 17-22, where more than 300,000 visitors were expected to attend.


Last year Samsung’s European home appliances business grew five times faster than the market. As a result of this momentum, Samsung participated in EuroCucina 2018, a showcase for new trends, designs and technologies for European kitchens.


The European built-in market is worth $18.5 billion annually, accounting for 40% of the global built-in market. Samsung’s premium built-in appliances, equipped with and IoT technology, are positioned at the center of the market. The opportunity to experience the kitchen of the future at the Samsung booth attracted the attention of many visitors at the exhibition.



Consumer-Led Innovations


Samsung displayed its full built-in product lineup at EuroCucina. The range included its Twin Cooling Plus™ technology refrigerator, Virtual Flame™ cooktop and Waterwall™ dishwasher. The company also unveiled the new Dual Cook Flex™ oven at the event.


The Dual Cook Flex™ zone highlighted how the oven can adapt to the needs of its users. Its innovative Dual Cook technology, for example, allows independent access to the upper oven compartment without compromising on cooking performance in the lower compartment. With research indicating that European oven users are cooking multiple dishes simultaneously three times a week on average, the oven’s Dual Cook system allows users to set different temperatures and time settings for each compartment, giving them greater control over simultaneous cooking.


Dual Cook Flex™ offers a range of IoT features. Consumers can remotely preheat, monitor and control the oven from anywhere with the SmartThings app. What’s more, the Cooking Guide makes setting recommendations based on ingredients and type of food being prepared.


The booth also demonstrated how Samsung’s industry-first innovations in the home appliance market provide a seamless experience and make a real difference in the kitchen. Samsung’s Twin Cooling Plus™ technology, which independently controls the refrigerator and freezer, was showcased in a transparent display to best illustrate how the system works. There were also zones exhibiting the Virtual Flame™ cooktop, an induction stove that mimics the appearance of flames to provide more intuitive visual control over the heat, and the WaterWall™ dishwasher that delivers remarkable cleaning results with a streaming wall of water.



Seamless Kitchen Connectivity

As people spend more of their time at home in the kitchen, and the space fulfills more roles than ever before, smart technology has become increasingly more important. Yet digitization of the kitchen has been slower than other key spaces of the home.


In addition to exhibiting the IoT capabilities of the Dual Cook Flex™ oven, Samsung demonstrated the seamless connectivity of key home IoT products at EuroCucina 2018.


On display was the latest generation of Family Hub integrated with SmartThings, Samsung’s IoT platform, which offers seamless connectivity between any IoT device using one app and a single cloud that manages all your devices. The smart refrigerator provides a center point for connecting all devices in the home, and is equipped with features such as Bixby, Meal Planner, Shopping List and Recipes to enhance your smart cooking experience.


Recent strides towards connectivity and innovation have resulted in 90 percent of Samsung products, including smartphones and TVs, being IoT-applicable. Thanks to the company’s collaborative efforts based on the Open Connectivity Foundation, the SmartThings ecosystem is operable and compatible with even more devices and brands.


“We are fully committed to ensuring that all our products are not only IoT ready, but also intelligent by 2020,” said HS Kim, President and CEO of Samsung’s Consumer Electronics Business, at the press conference on April 18th.



Stylish Built-in Design


With premium designs such as Samsung’s black stainless-steel built-in packages, the exhibit modeled the streamlined look of the modern kitchen, which couples elegant design with intelligent technology.


Based on a philosophy of thoughtful design, today’s kitchen embraces simplicity, timelessness and an aesthetic that emphasizes minimalism while maximizing usability. This “Flat Design” favors clean lines, hidden displays and seamless integration. Samsung’s built-in appliances, such as its premium flat design refrigerators, have a precision engineered flat face which sits flush to the counter front.


Samsung Electronics acquired the luxury US built-in brand ‘Dacor’ in 2016 and has worked with various other partners, such as Nolte in Germany, Scavolini and Veneta Cucine in Italy to increase the competitiveness of premium built-in appliances as part of the company’s commitment to ‘bring the kitchen to life’. As well as displaying the ‘Dacor Modernist Collection’, Samsung also collaborated with numerous European luxury brands such as Nolte at this exhibition. Amongst these designs, the Dacor built-in refrigerator, which imbues a sense of luxury with its porcelain inside, has attracted significant attention.


Integrating smart technology with appliances and pursuing further innovations will transform the way we cook and interact in the kitchen, as Samsung aims to provide a more seamless, connected experience throughout the home.


Creating Accessible Technology for All to Easily Utilize

Accessibility may not be a commonly used word, but it is quite a familiar term for developers who work for technology companies like Samsung Electronics. At core, accessibility means providing the same opportunities to everyone, including, for example, people with disabilities, children, women who are pregnant, and the elderly, in using technologies and products without inconveniences. Samsung’ developers apply various technologies to ensure accessibility, by listening closely to the feedback of those with disabilities, and developing tests so they can directly experience the inconveniences themselves.


In this article, Samsung Newsroom introduces technologies which Samsung is developing to provide accessibility for “anyone and everyone,” and have the potential to dramatically help those with disabilities, the elderly, and many others.


A Samsung Electronics “Smart Angel” volunteer is guiding a person with an impaired vision how to make better use out of a smartphone.



Galaxy S9 and S9+ adds three new high-contrast keyboards

With mobile devices being essential to so many activities in daily life, Samsung has also focused on equipping its smartphones with more specific accessibility features including high-contrast features for smartphones. Also, this year, Samsung’s new Galaxy S9 and S9+ smartphones have added three new high-contrast keyboards, for a total of four, and also support High Contrast Mode for the Internet App to satisfy the growing needs for accessibility.


Galaxy smartphones provide many accessibility features for visibility, hearing and dexterity. The Voice Assistant describes what you touch, select, and activate through spoken feedback, and allows visually impaired users to edit text or change settings with familiar swipe and tap gestures. The smartphones can also aid those with hearing impairment by catching the sound of a doorbell ringing or a baby crying and notifies the user through visual cues and vibration. Users can access features on their smartphones by giving voice commands or simple motions.


Samsung Galaxy S9’s four different high contrast keyboards (left), and the Samsung Internet App in high contrast mode.


Samsung DeX connects a smartphone to a larger display and provides better navigation for people with limited mobility or vision. Bixby assists even further. Visually impaired people can easily identify an item in front of them with Bixby Vision, which uses the phone’s camera app to relay information about one’s surroundings. Bixby Voice also eliminates the need to go through multiple steps to accomplish a mobile task, allowing users, for instance, to dictate and send a text to a friend or check their daily schedule with a simple voice command.


“Because the Galaxy S9 can transcribe what I would like to say in a message, I can save a lot of time and energy by not having to type it. In this way, Bixby instills in me a sense of confidence when communicating with others,” said Gwangman Moon, who has impaired vision.


Fundación ONCE, the National Organization of the Blind in Spain, recognized the Galaxy S8 as “a device that is properly equipped for visually impaired users” in July last year. Inho Baek Samsung’s Mobile Accessibility UX Designer, received the Human Rights Award 2017 by the Korean government as a recognition of his efforts to provide improved accessibility.


In addition, Samsung’s Creative Lab (C-Lab) is also actively developing practical technologies to help people with disabilities. For instance, Relúmĭno, a visual assistant app that helps visually impaired people see the world more clearly, has been a recent, notable creation.



“SeeColors” breaks down the ‘Color Barrier’ for 300 million around the world

Samsung has already introduced accessibility functions to their TVs, including a high-contrast feature for background and text, and voice feedback of features on the TV and remote control. Thanks to these efforts, Samsung has been awarded CES Innovation Awards in the Accessible Tech category for four consecutive years since 2015.


In 2018, Samsung further upgraded the accessibility functions of its QLED TVs and UHD TVs. Now, users can adjust the colors of the menu in line with their vision, and interchange the color of the text and background between black and white, and use an industry-first function to adjust the location of the subtitles on screen. Another standout feature is the “SeeColors” app designed to help the 300 million people living with color blindness around the world, and developed in collaboration with the Budapest University of Technology and Economics. The app recognizes the color vision deficiency level of a viewer, and then automatically optimizes the colors for the user.



“We will continue our research and development of accessibility features in our TV development, so that everyone can enjoy an optimized viewing experience,” said Jonghee Han, Head of Visual Display Business, Samsung Electronics.



Bixby for easier use of home appliances

This year, Samsung has embedded the Bixby voice recognition feature into its new home appliances, including Family Hub refrigerator in Korea and the U.S. For instance, you can just ask “Hi Bixby, what’s new today?” and the Family Hub will provide a read out of the news, weather and calendar updates specifically tailored to the user.


Samsung also was able to provide 150 washers and dryers, including FlexWash powered by Bixby, to the athlete’s village of the PyeongChang 2018 Paralympic Winter Games in March, to further share its recent innovations in accessibility with the wider public.


A member of the International Paralympic Committee (IPC) is testing out FlexWash that improved accessibility with AI technology at the athlete’s village of the PyeongChang 2018 Paralympic Winter Games.


A visually impaired individual who tested the FlexWash at home during the development process said, “While laundry may be a simple daily task for others, it can be difficult for those with visual impairment. With FlexWash, I was able to do laundry on my own for the first time in my life.”


Samsung’s home appliance technologies hone in on detail to provide greater accessibility. For instance, the Family Hub provides features including Black and White, Menu Color Conversion, and font size adjustment, to cater to those with visual impairments in the U.S. The devices also provide spoken feedback about the features of the device or the buttons on the remote control. This year, the home appliances were also upgraded to produce a different sound effect upon activating each function. For example, now people with vision impairments can monitor the temperature level of the refrigerator, or different laundry cycles of a washing machine through different sound effects.


Samsung will actively apply IoT and Artificial Intelligence (AI) technologies in future launches to provide improved accessibility and allow devices to activate the most suitable features for every user.


Focusing on solutions for the real-life inconveniences of people with disabilities

Samsung’ Digital Appliances Division invited a volunteer panel of users with visual impaired people to the HeX Lab* in its Seoul R&D Center, to hear about their inconveniences when they use digital appliances in daily life. The division continues to improve accessibility by engaging and listening to the feedback of organizations supporting those with disabilities every month, and is also undertaking joint research with Korean universities related to development of accessibility.


Every year, Samsung’s TV developers also conduct tests with groups of people with disabilities and experts in order to reflect their opinions during development. Often, Samsung employees with disabilities also participate in development and tests for accessibility features to provide their feedback.


Developers at Samsung Electronics are discussing the Galaxy smartphones’ accessibility features with “Samsung Supporters”.


Since 2016, Samsung’s Mobile Division has also sponsored the “Samsung Supporters” program to communicate with users with disabilities in order to improve accessibility together. In addition, Samsung gives presentations about accessibility feature regularly, and is conducting “Smart Angel” volunteer activities for the fifth year this year to guide visually impaired users how to make better use out of smartphones.


“I feel proud to be able to contribute to the improvement of smart device accessibility,” said an ambassador with impaired hearing. “I’ve learned a lot about accessibility through communicating with Samsung, and now I’m also sharing with others how to better use these features.”


*The research lab is built similarly to mimic a real home.

**Disclaimer: The functions or features mentioned in this article may vary according to product type and region.

Samsung Breathes New Life into Emojis with the Galaxy S9/S9+

Few things capture the way we think and feel like the memes, GIFs and silly emojis; all of these have transformed the way we communicate and turned us into visual storytellers. With over 5 billion emojis sent every day, now more than ever we are telling our stories through images and illustrations, rather than talk or text.


Samsung has embraced this transformation in Galaxy S9/S9+ with a touch of Disney magic and GIPHY fun. With the roll-out of these all-new AR Emojis – and a range of other new messaging innovations – the Galaxy S9/S9+ makes chatting with friends more fun than ever before. Along with improved hardware, the AR Emojis have turned the camera into a dashboard that makes creating and remixing your shareable moments even easier.




Bring Disney Magic to Life

Have you ever wanted to meet the most famous mouse in the world? Samsung’s latest partnership with Disney is bringing your favorite characters to life with an all-new set of Disney-themed AR Emojis.



Users can now use Mickey Mouse, Minnie Mouse, or Donald Duck AR Emojis by downloading the Disney characters from their camera and hitting record. The new Disney characters add to the variety of AR Emojis already available including your own personal My Emoji avatar and other cartoon characters.


AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica, allowing users to create fun, customized messages to send to friends. So, whether you want to make your friends laugh as a silly rabbit, or tell them you love them as Mickey Mouse, there are more options than ever before on the Galaxy S9/S9+. Samsung and Disney plan to continue releasing more classic characters throughout the year, including favorites from The Incredibles, Frozen, and Zootopia.



Share More, Share Easier

Nothing captures a sarcastic quip or reaction like a good emoji or GIF. In fact, they are so good at capturing our emotions we send over 1 billion GIFs every day. With the Galaxy S9/S9+, Samsung has made them more customizable and shareable than ever before. The My Emoji feature automatically generates 18 emotions and saves them as custom stickers that are easily accessible from your Samsung Keyboard, along with other pre-loaded emojis and stickers. For now, there are 18 different custom stickers, but new updates will bring the total to 54. Since they use the AGIF format, you can share them with anyone, no matter what kind of smartphone they have.

Third-party applications also support My Emoji stickers through use of the Samsung Keyboard, so no matter the platform you use, you can send any of your custom emojis to friends and family. Besides the wide variety AR Emoji brings to your chats, Samsung has partnered with GIPHY so that sending your GIFs is even easier. So, if you’re just chatting with friends, or making a sarcastic quip to mom and dad, now you can send GIFs right from your Samsung Keyboard.



The new Samsung Keyboard features 30 categories of GIFs to choose from including happy, fun, thumbs up, and OMG. Whether you’re sassy, silly, or sarcastic, there is a GIF for you.



Choose from More Emojis Than Ever

While the Face with Tears of Joy may have captured the comedic highs and tragic lows of a generation, the time to update our emoji repertoire has come. Samsung has answered that call by adding more than 200 new emojis to the Samsung Keyboard.



In addition to the new emojis, Samsung has also opted for a redesign of the classic icons already available.


Whether you want to cheer up a friend, say “hello” to mom, or reach out to a lost connection, the Galaxy S9/S9+ brings you a plethora of options to express yourself, proving once again that it is built for the way we communicate today.

Experience More with Galaxy S9 and S9+’s Intuitive UX

Designed to make your every touch, tap and swipe on the phone more purposeful, Galaxy S9 and S9+’s intuitive UX seamlessly translates simple gestures into meaningful actions. Whether it’s realizing ideas floating around in your head or simply making your ride home from work more enjoyable, the smartphones are packed with features to help you experience and discover more.



Lock Screen and AOD

The lock screen is the part of the smartphone we interact with the most. It’s often one of the first things we see when we wake up and check throughout the day. Galaxy S9 and S9+’s lock screen features give you the best platform to tell your own story every day. With the video wallpaper function, you can customize the lock screen to play your favorite images to keep you inspired all day long. The feature even lets you transform your treasured Super Slow-mo videos into lock screen wallpapers. You can also try making the notification bars on the lock screen transparent to see all the things that matter to you more clearly.


Set your favorite Super Slow-mo moment as video wallpaper


Adjust the transparency of notifications in Lock Screen and Security under Settings



Whenever you need to read the time precisely, simply tap the clock on the lock screen and it will tell you the seconds as well as minutes and hours.



Change lock screen time format



Want to keep something that makes you smile close by? Pin one of 20 pre-loaded animated GIFs on your Always on Display so you can be greeted with a dash of delight whenever you check your phone.



How to pin animated GIFs on Always on Display




There’s nothing more frustrating than trying to find an app quickly only to forget which folder it’s in. The Edge function on the Galaxy S9 and S9+ solves this problem by giving you the option to store your favorite apps and contacts on the side of the Super AMOLED screen. Samsung has improved the function to facilitate quicker access. Simply drag and drop an icon from Apps Edge to a designated box for a pop-up view. The Edge function on Galaxy S9 and S9+ also allows you to quickly reply to messages in a pop-up window.


Drag and drop icons from Apps Edge for pop-up view



You can now switch between Apps Edge, People Edge and Smart Select with a simple swipe. People Edge allows you to easily call or message your frequent contacts, while Smart Select lets you capture an area of your screen as an image or animation.



Swipe to access Apps Edge, People Edge, and Smart Select



App Pair

We’ve all been there. Switching back and forth between different documents and apps to gather all the information while writing an email on the go. The time spent navigating multiple apps could make writing a simple message feel like running a marathon. With App Pair on Galaxy S9 and S9+, you’ll never find yourself in such a situation again. With just one touch, the function launches two apps simultaneously in Multi-Window mode. You can even place the customized App Pair icon on the home screen to ensure easy access all the time.



Create App Pair icons with these simple steps and place App Pair icons on home screen for quick access



Landscape Mode

Most multimedia contents are best experienced in landscape on the smartphone. Using the entirety of the screen, the experience becomes more immersive. But switching from a video stream to other tasks can be cumbersome at times, as the home screen is usually fixed in portrait – until now. The home screen of Galaxy S9 and S9+ can rotate to landscape automatically, which means you don’t have to physically change the phone’s position whenever you transition between multimedia contents and other tasks.


How to enable Landscape Mode



Dedicated Fingerprint

Our phones often hold highly personal information. While it’s important to have such data locked away securely, efficient authentication is equally crucial. Galaxy S9 and S9+ strike the perfect balance between security and usability with Dedicated Fingerprint. The function lets you register two fingerprints to unlock the phone. Your normal fingerprint takes you to the home screen while your dedicated fingerprint gives you access to the Secure Folder directly from the lock screen.


Use Dedicated Fingerprint to securely access personal information

Galaxy S9 Billboards Captivate Locations Across the World

The Galaxy S9 has attracted worldwide attention since its March launch. To celebrate this, Samsung is displaying its latest flagship smartphone on billboards in prime locations across the globe. The campaign inspired by the new Galaxy S9’s Super Slow-mo feature began rolling out to cities around the world on April 16th and the eye-catching billboards can be seen elevated on some of the world’s most iconic buildings from Rome to Milan, Paris, Berlin to Hong Kong.


Take a look at some of the places you can spot the billboards here.



A striking billboard above a boulevard near Castel Sant’Angelo in Rome, Italy.


Piazza XXV Aprile – Milan, Italy


A billboard stretches over the side of a building in Paris’ Place de la Concorde, France.


The Galaxy S9 on display at City Palace in Berlin, Germany.


The Galaxy S9 displayed along the famed Canton Road in Hong Kong.

Samsung Showcases its Latest Innovative Appliances at EuroCucina 2018


Samsung Electronics today announces its first participation in the biennial EuroCucina 2018 in Milan, as part of its commitment to strengthening its presence in the European market. Samsung’s exhibit aims to elevate the company’s brand image and reputation among consumers in the region with products that make a real difference to consumers’ lives.


“We’re very pleased to be showcasing our latest appliances here at EuroCucina in Milan for the first time,” said BK Kang, Samsung Electronics’ Executive Vice President, Head of Global Sales & Marketing, Digital Appliances Business. “We hope our participation at EuroCucina signals our dedication to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day.”



Consumer-centric Innovation with New Dual Cook Flex™

Samsung is introducing its full built-in product lineup at EuroCucina, and among the range of unparalleled kitchen solutions is the brand new Dual Cook Flex™ oven. Its EU-industry-first innovation “Flexible Door” gives consumers independent access to the upper oven compartment without losing heat and compromising cooking performance in the lower compartment. The upper and lower compartments can even be used as one bigger compartment for large dishes by removing the divider.


Dual Cook Flex™ also makes it easier to prepare multiple dishes using the Dual Cook system. Consumers can set two different temperatures and times for each compartment to achieve the best taste possible during simultaneous cooking. The Dual Cook also prevents odor mixing between compartments, ensuring optimal cooking performance. Enabling consumers to use the upper compartment only, the Dual Cook also enhances energy efficiency by cutting down preheating time and overall energy usage.1


Dual Cook Flex™ offers a range of smart features for optimized cooking. For example, consumers can conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app. In addition, the Cooking Guide recommends the best cooking mode, temperature, and cooking time based on the ingredients and type of food being made.



Smarter Living with AI/IoT Solution


As part of Samsung’s presence at EuroCucina, there will be demonstrations of how key home IoT products work together seamlessly. Samsung plans to maximize its smart/IoT leadership by providing customized smart solutions. Visitors will be able to experience Samsung’s unique home IoT technologies through Family Hub and its smart built-in offerings.


On display will be the superior smart connectivity of the Dual Cook Flex™ and the latest generation of Family Hub™ that is integrated with SmartThings. Family Hub™ gives consumers an easy, convenient and harmonized experience for connecting all smart devices in the home, with features like Bixby, Meal Planner, Shopping List, and Recipes that provide real life smart experiences in the kitchen.



Innovative Technology and Flat Design in the Kitchen

At the Samsung booth, visitors will be able to experience and understand the company’s unique kitchen technologies. This includes the WaterWall™ dishwasher that perfectly cleans all dishes from corner to corner, and Virtual Flame™ cook top, which provides the intuitive visual control of flames. Samsung’s Twin Cooling Plus™ technology will be showcased as well, in a transparent display to exhibit how the system controls the refrigerator and freezer independently.


In addition, Samsung’s premium designs will also be on display, including flat design, a minimalist design that seamlessly harmonizes all lines into one and maximizes usability. Samsung also displays its black stainless-steel built-in package and Dacor’s Modernist collection.


To further demonstrate Samsung’s innovative and smart appliances, Samsung will host a launch conference for partners and media on April 18th at the Auditorium of Salone del Mobile and an exclusive Samsung Club des Chefs cooking show the same day, led by Michelin-starred chefs at the Samsung booth in Hall 15. EuroCucina, and its ancillary Technology for the Kitchen Event, runs as part of Salone del Mobile Milano from April 17th to the 22nd.


1Total energy consumption reduced up to 20% and the preheating time is 4 min according to the result of internal testing in the upper compartment based on IEC- 60350 test protocol (small cakes, convection 155℃, compared to when using the whole compartment). Results may vary depending on the cooking item, use, and other factors.

[NEXT for QLED] Part 1: Samsung Dominates the Large Screen TV Market

When it comes to the state of the current TV market, it’s clear that consumers are after larger screens, a trend driven by rising income levels and changing consumer expectations. Recent years have seen the standard for what constitutes a large screen TV change. Whereas previously, large screen TVs were classified as measuring 55-inch. Now, that classification has crept up to TVs over 65- or 75- inch in size, with the super large category also now a category in its own right.




Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.


The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times, and the demand for large-sized Samsung TVs almost doubled in Korea.



Almost Half of 75-inch TVs Sold Worldwide Made by Samsung


In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.


Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.


The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.


For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year. To meet and hone in on the growing customer demand in this segment, Samsung has strengthened its 75-inch and larger TV lineup in the four series lines (Q6F, Q7F, Q8C, Q9F) of the 2018 QLED TV portfolio.



QLED Leads Larger TV Market with Aims to Double its Growth


Samsung’s 2018 QLED TV lineup has received strong reception since its global launch in March this year, for example experiencing a sevenfold increase in number of units sold in the first four weeks following launch in the United States compared to last year. In China and South Korea, sales volume doubled in the first quarter of 2018, compared to the fourth quarter of last year.


Samsung will continue its growth in both sales and innovation involving QLED TV.  Samsung’s 2018 QLED TV lineup has incorporated various additional functions to optimize high-resolution content for a very large screen, delivering a mesmerizing, immersive experience. Among other standout features, Samsung’s QLED TV is the world’s only TV delivering 100% color volume, and has been upgraded with technologies such as ‘Anti-reflection’ so users can enjoy pure blacks without reflection. ‘HDR 2000’ enhances the level of brightness and expressed detail, and 4K Q Engine, automatically upscales content to 4K resolution, optimizing the content for the big screen.


Samsung QLED TV has also been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.


“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Jongsuk Chu, Senior Vice President of Visual Display Business, Samsung Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”


[Infographic] Looking Back at Samsung’s Milestone TV Innovations

Samsung Electronics has been the world’s number one TV manufacturer for 12 consecutive years now. During that time, Samsung TVs have continuously raised the bar when it comes to design, color accuracy and image quality, offering consumers increasingly more immersive and enjoyable viewing experiences.


In 2006, the beginning of Samsung’s market-leading run, the company laid the foundation for a new era of TV design with the unveiling of the Bordeaux, an LCD display with an elegant, wine glass-inspired form. Since then, Samsung TVs have become synonymous for pairing refined designs, like the Bordeaux’s, with first-of-their-kind innovations that take the viewing experience to new heights.


For example, in 2009, Samsung launched the world’s first edge-lit LED TV, which, in addition to being incredibly thin, introduced consumers to a new level of picture quality. That groundbreaking development was followed up, in 2010, by the world’s first 3D LED TV, which opened the door to a world of immersive 3D entertainment. That same year, Samsung unveiled the world’s first smart TV app store, and in 2011, the company launched Smart Hub, its intuitive smart TV user interface.


Other pioneering developments that demonstrate Samsung’s position ahead of the curve include the launches of the world’s first OLED TV, in 2013, and the first curved and bendable UHD TVs, in 2014.


Samsung’s new QLED TVs represent the pinnacle of this innovative history. The TVs’ combination of premium aesthetics and lifelike visuals has prompted many consumers to rethink how they assess a TV’s immersive qualities.


Featuring new Bixby integration and powered by quantum dot technology, QLED TVs offer a viewing experience defined by seamless controls and immersive visuals. The TVs’ ability to provide 100 percent color volume enables them to produce much brighter and deeper colors, allowing content to be displayed in the manner that producers intended.


QLED TV’s engrossing visuals are complemented by a minimalist design that eliminates distractions to enable users to be utterly immersed in their content. This aspect of the design is bolstered by both the One Invisible Connection, which seamlessly combines the AV and power cords, as well as those of peripheral devices, into a single, transparent cable, and the new Ambient Mode, which allows the TVs to display ambient images that enable them to seamlessly blend in with their surroundings.


Going forward, Samsung will continue to innovate with exciting TV technologies that will foster even more enriching and immersive viewing experiences. These include quantum dots, as well as the self-emitting MicroLED modules that the company debuted at CES 2018. Look forward to more updates on that milestone development in the latter half of this year.


Check out the infographic below to learn more about Samsung’s recent landmark TV technologies.


BuzzFeed and The Dodo Help Make Every Day Epic in Super Slow-mo with the Samsung Galaxy S9 and S9+

Samsung Electronics today announced partnerships with BuzzFeed and The Dodo to make everyday moments epic with the Samsung Galaxy S9 and S9+’s Super Slow-mo camera. Starting today, BuzzFeed − the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally − and The Dodo − the no. 1 digital media brand for animal people1 and no. 1 most-loved publisher on Facebook2 − will publish fun, entertaining and highly-shareable super slow-motion videos across social media platforms, including Instagram, Twitter and Facebook.


The videos, including the hashtags #withGalaxy and #SuperSlowMo, will show consumers just how easy it is to create and share amazing Super Slow-mo content using the Samsung Galaxy S9 and S9+. These partnerships will result in more than 30 unique pieces of must-see content that will reach BuzzFeed and The Dodo’s massive audiences over the next two months. Fueling the current trend for creating and sharing slow motion content with the Galaxy S9 and S9+, the posts will capture and replay unique moments in everyday life − from compelling short-form content, to entertaining how-to video. BuzzFeed will showcase relatable everyday moments, taking the unique smiles, laughter and grimaces and turning them into epic, shareable moments. The Dodo will feature funny, emotive videos and stories of animals caught in the act – all shot on the Galaxy S9 and S9+ in The Dodo’s authentic style.


“Partnering with BuzzFeed and The Dodo is a natural fit and a great way to showcase how consumers can make everyday moments epic by using the Galaxy S9 and S9+’s Super Slow-mo camera,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “Capturing a moment within a moment has never been easier, and we want these partnerships to inspire more creative Super Slow-mo content.”


The Samsung Galaxy S9 and S9+’s Super Slow-mo camera captures slow motion video at 960 frames per second, revealing a whole new way to relive and share remarkable moments in the everyday. With automatic Motion Detection, users can simply set up the shot and press play. Users can set their video to music by selecting background music from 35 different pre-set options, or by picking a favorite tune from their personal playlist, before instantly sharing with three creative options – video on loop, reverse or swing mode.


“At BuzzFeed we place an emphasis on world class production that gives our content creators the flexibility to shoot content on the go in different locations,” said Ze Frank, Chief Research and Development Officer at BuzzFeed. “With the Galaxy S9 and S9+, we are able to utilize amazing features like slow motion in our production, and at the same time show our audience they no longer need expensive equipment or software to capture their favorite moments in the highest quality and share them with friends.”


Izzie Lerer, founder and Chief Creative Officer of The Dodo added, “We’ve built our audience on the back of our uniquely emotional approach to storytelling − putting animals front and center, and showcasing the delightful, inspiring things they do every day. We’re excited to partner with Samsung to continue to capture animal expression and joy in an exciting new way with Super Slow-mo.”


1 Ranked #1 animal brand on digital (Source: Tubular, Feb 2018)

2 Ranked #1 most loved page/publisher on Facebook (Source: CrowdTangle, April 2018)

[Interview] Mobile Multimedia: Galaxy S9’s Audio Designers on the Shift to Stereo Sound

As more people enjoy music and video through their smartphones, even greater importance is placed on the multimedia capabilities of our mobile devices. In the design of the Galaxy S9, Samsung set out to reimagine the smartphone’s speakers, joining with globally renowned audio specialists to achieve a premium stereo sound.


Sitting down with three of the flagship smartphone’s designers in the Mobile Communications Business – Dongsoo Kim from the Global Product Planning Group and Jaehyun Kim and Seongkwan Yang from the Audio Group – we took a closer look on how the speakers of the Galaxy S9 and S9+ were optimized for multimedia content.


(from left) Jaehyun Kim from the Audio Group, Dongsoo Kim from the Global Product Planning Group, and Seongkwan Yang also from the Audio Group at Samsung’s Mobile Communications Business



More Speakers, More Sound

Dongsoo Kim reflected on what drove the team to bring the stereo speaker experience to the Galaxy S9: “As more and more people access content through their smartphones, greater emphasis was placed on the screen and creating bigger, higher-quality displays to view content with. Since display technology has already reached this point, we set out to design a high-performing speaker to equal the screen.”


The first step in Samsung’s journey towards stereo sound was equipping the device with two speakers. Whereas previous generations of the smartphone have placed a single speaker at the bottom of the phone, the Galaxy S9 has speakers at both the bottom and the top of the phone, creating a more immersive experience.


“The key was to develop speakers and amplifiers that serve the dual purpose of making phone calls and consuming media,” said Jaehyun Kim. “We poured our efforts into enhancing the quality of the sound and creating greater volume.”


The speaker holes were redesigned to be larger, producing higher quality audio, and the team was also able to increase the device’s volume, making it 1.4 times (3-4 dB) louder than the Galaxy S8.




Over 80 Designs Tested

There are strict procedures to ensure the reliability of Samsung products and multiple stages of testing were involved in designing the speakers of the Galaxy S9.


To achieve greater sound accuracy and precision, the audio designers paid close attention to enhancing the speakers’ dynamic range – the ratio of the quietest to the loudest sounds that the speakers can reproduce – and their frequency range, which controls the pitch.


“Our primary focus was to develop a speaker that is both high performing and stable,” Seongkwan Yang explained. “We carefully examined the quality of the components, testing more than 80 versions of the diaphragm before we were finally satisfied that we had a speaker that functioned seamlessly at both high and low pitches.”


Jaehyun Kim added: “We encountered unexpected challenges as we converted the mono speaker into stereo speakers, so we strived to optimize the device for viewing multimedia content.”




Partnering with Audio Experts

As part of their commitment to create a high-quality sound experience for the Galaxy S9, Samsung joined forces with two global experts in audio technology: premium Harman’s brand AKG, and Dolby.


The developers aimed to achieve high-fidelity sound quality and precision at any volume by leveraging the expertise of Harman’s AKG. Coordinating closely, it took half a year to fine- tune the speakers to meet AKG’s high standards.


“Users with a good ear for sound can immediately appreciate the difference. Samsung’s long dedication in search of enhanced audio, coupled with Harman’s expertise, resulted in the speakers satisfying both sound quality and volume,” commented Jaehyun Kim.


The Galaxy S9 also integrates Dolby Atmos® immersive sound technology, which brings entertainment to life with moving audio that flows all around you, be it over a device’s built-in speakers or through regular stereo headphones. Leveraging Dolby’s deep understanding of what listeners prefer in an audio experience, Dolby Atmos® on the Galaxy S9 makes you feel as if you are inside the action as the sounds of people, places, things, and music come alive with richness and depth and seem to move in three-dimensional space. This feature benefits other types of content in addition to Dolby Atmos® enabled content, through enhancements to sound quality and consistent playback volume across all content.


“During our testing, our results showed that immersive sound could bring a whole new experience to smartphone users,” Dongsoo Kim elaborated. “Since so many people now view premium content on their smartphones, it felt like the right moment to implement Dolby Atmos on our devices.”




Making the Most of an Optimized Audio Experience

The audio developers had plenty of tips about how to enjoy the stereo sounds of the Galaxy S9.


Jaehyun Kim recommended listening to classical music to gain a fuller understanding of the difference: “You can distinguish the individual sounds and characteristics of each instrument. It’s an amazing feeling to hear the audio how it was originally intended, picking out every interaction between soft and loud.”


“Head to the sounds and vibration settings on your phone,” advised Dongsoo Kim. “Take a look at sound quality and effects under the advanced features and turn on Dolby Atmos to enable immersive audio. Users can also enhance their headphone audio experience by turning on the UHQ upscaler and the Adapt Sound feature, taking their listening to a new level.”


Now, one month on from the launch of the Galaxy S9, the team is already carefully considering its next steps in audio design. Dongsoo Kim elaborated: “Our aim will be to create a mobile multimedia experience that is just like holding a cinema in your own hands.”

Three Schools Named National Winners in the Samsung Solve for Tomorrow Contest for Using STEAM to Address the Opioid Epidemic, Concussion Detection and Natural Disasters

With months of ideation, research, creation and pitching behind them, three schools have been named national winners in the $2 million* Samsung Solve for Tomorrow Contest from Samsung Electronics America, Inc. – a nationwide competition that challenges 6th through 12th graders to use STEAM (science, technology, engineering, arts and math) to address real-world issues and inspire change in their local communities.


The winning schools of Ashland Middle School in Ashland, Ky., Cavallini Middle School in Upper Saddle River, N.J. and Thomas Jefferson Middle School in Winston-Salem, N.C. provided unique solutions to critical issues affecting our nation – opioid addiction, sports concussion detection and natural disasters. These schools were chosen as the three national grand prize winners after pitching their projects to a panel of judges in New York City. These students and teachers succeeded through intense rounds of the contest, winning hundreds of thousands in technology along the way. First selected as one of 255 state finalists (5 per state) in November, then one of 51 state winners (including Washington, D.C.) in December, and then one of 10 national finalists in March, these three schools ultimately progressed to achieve the title of 2018 national grand prize winners.


“Each year that passes with the Samsung Solve for Tomorrow Contest, we are more impressed and awe-struck with the creative, strategic talent that our students and teachers possess,” said Ann Woo, Senior Director of Corporate Citizenship, Samsung Electronics America. “Our hope has always been to inspire confidence in today’s youth and provide the tools they need to pursue a career in STEAM. The national winners this year are testament to the possibility and promise of the next generation to answer some of today’s real issues. We are proud to bring awareness to their inspiring work.”


The Samsung Solve for Tomorrow Contest was created in 2010 to encourage innovation while addressing the technology gap in classrooms across the country. Each year, the competition inspires more active, hands-on teaching and learning among schools nationwide. Since 2001, Samsung has provided more than $60 million in technology to public schools in the United States. Over the past eight years, Samsung has received more than 17,000 entries for the competition, empowering youth to problem-solve and create with the support of their teachers, peers, schools and communities at-large.


The three national winners will receive $150,000* in Samsung technology products such as LED TVs, laptops and tablets for use in the classroom. This year’s winners include:


Ashland Middle School in Ashland, Ky.

Because local first responders called to the scene of a drug overdose are only armed with rubber gloves and tongs, the students of Ashland Middle School developed a solution to safely pick up and dispose of hypodermic needles. The students created a device that could be used by first responders and local authorities to pick up dangerous used needles and other drug paraphernalia.


“Technology is a great tool, but if you’re not using it to help people, it’s just a toy,” said Isaac Campbell, a student from the Ashland Middle School team.


View their project video here:




Cavallini Middle School in Upper Saddle River, N.J.

Reported concussions reached upwards of 3 million in 2017, and it’s estimated that half of all concussions are unreported or undetected. After a classmate suffered a concussion during football season last year, students at Cavallini Middle school developed sensors to be worn on football helmets to accurately and quickly identify potential concussions and help prevent any further brain damage through early detection.


“Our sensor, powered by a lithium-ion battery, uses two accelerometers along with a processor to calculate concussions through hits to the body. This data is collected in the app and sent to the coach on the sidelines,” explained Jake Carlin, a student from the Cavallini Middle School team.


View their project video here:




Thomas Jefferson Middle School in Winston-Salem, N.C.

After learning that strong summer storms are the primary cause of flooding in the U.S., Thomas Jefferson Middle School students developed a water sensor system that deploys water barriers when rising water levels reach 6 inches.


“Our Assistant Fire Chief let us know that, sadly, many communities do not have enough barriers to cover their flood prone zones, so they have to send out first responders to close streets when they should be out saving lives,” said Jake Gruver, a student from the Thomas Jefferson Middle School team.


Once the barriers are deployed, the system uses Wi-Fi to send a signal to emergency personnel. The information is then sent to the mobile map app, Waze, and the North Carolina Department of Transportation to alert drivers of the conditions.


View their project video here:



To learn more about the contest and the 2018 Top 10 national finalists, please visit: and


*Estimated Retail Value

Samsung Announces Gear IconX (2018) Software Update

Offering a cord-free, ergonomic design, standalone music playback, automatic activity tracking and a built-in Running Coach, Samsung’s Gear IconX earbuds were made for users who are constantly on the move – and need a device that can keep up.



Released on April 10, the fitness-focused earbuds’ latest software update makes it even easier for users to maximize workouts – introducing new ways to customize the listening experience and streamlining how users fill the device with their favorite ‘pump-up’ tracks.


For example, the Gear IconX’s new Equalizer feature allows users to quickly and easily adjust their audio’s frequency to optimal levels by choosing from five finely tuned presets: Bass Boost, Soft, Dynamic, Clear and Treble Boost.


The enhanced Ambient Sound function, meanwhile, enables users to specify exactly how much ambient sound they would like the earbuds to let in. This makes it easier for users to pay attention to sounds around them, which makes the function especially useful when running or cycling outdoors. When indoors, users may activate the earbuds’ new Voice Focus function, which amplifies the voices of those in their surroundings.



The Gear IconX’s standalone music playback and 4GB of built-in storage allow users to get in the zone during workouts without being weighed down by their phone. The update’s new Wireless Transfer feature enhances this functionality by streamlining how users manage their earbuds’ music library – removing the need for cables and allowing users to wirelessly add multiple tracks at once.



Gear IconX users may download the update via the Samsung Gear app.

Samsung Tomorrow Solution Now Open to Global Audience

Samsung Electronics today announced that Samsung Tomorrow Solution 2018, a competition to find the ideas for solutions that can change the future for the better, will be open globally for the first time. This allows anyone, whether you are an individual or a team, a chance to win prizes and support with a total value of 200 Million Korean Won (roughly 187 thousand U.S. Dollars). Apply by 6p.m. on May 17th (UTC+09:00) at the Samsung Tomorrow Solution Fair homepage to help improve the world.


Submissions are to fall under four categories: Education, Health-Medical, Environment-Safety, and Local Community. First-time entries are eligible for Idea Awards and for solutions that have particularly far-reaching implications for society, Samsung Electronics has the option to provide additional support through their Impact awards. For more information, visit:



Ignis helps Firefighters Spot Victims and Dangers in the Field with Thermal Imaging

The winner of the 2016 Idea Award and the 2017 Impact award was Ignis, a project for an affordable thermal imaging solution customized for firefighters. Inspired by a real-life situation experienced by firefighter Han Gyeong-Seung, Ignis was proposed through Samsung Tomorrow Solution and then further developed by Samsung Electronics Creative Lab (C-Lab).


A fireman demonstrates Ignis in a simulated fire


Conventional thermal cameras are bulky and expensive, which makes them difficult to dispatch in actual firefighting and rescue missions. Working with local firefighters, the Ignis team devised a small, light and easy-to-use thermal camera that can be attached to the firefighters’ masks. Samsung donated 1,000 of these Ignis cameras to fire stations throughout Korea.



About Samsung Tomorrow Solution

Samsung Tomorrow Solution is a social contribution contest that was created in 2013. Over 7,000 teams, consisted of over 30,000 people, have taken part in the contest during the last five years.


To date, Samsung Electronics has awarded a total of one billion Korean Won to 40 winners through Samsung Tomorrow Solution, helping them further pursue and realize their ideas. Samsung has also invested additional assets, including financial, technical and human resources, to further develop and distribute solutions with particularly great potential.


Now in its sixth year and for the first year open as a global initiative, the project’s continuing quest to find and fund ideas that can help the public landscape is still going strong.



Additional Images

Ignis, an affordable thermal imaging camera customized for firefighters


The Ignis team worked with local firefighters to understand the full needs of their thermal imaging system


A local firefighter prepares to test an Ignis prototype


This infrared image, from a prototype test, is similar to what firefighters can see using Ignis’ technology

Bringing Stereo Speakers to Life

Most people don’t associate smartphone speakers with a high-quality audio experience. But that’s all about to change with the arrival of the Samsung Galaxy S9/S9+’s stereo speakers.


Tuned by audio experts at AKG, you’ll discover new hidden sounds in your favorite song when you listen to music on the Galaxy S9/S9+. And when combined with Dolby Atmos surround sound, watching movies on your device will be more immersive than ever before, bringing you up close and personal to the action.


How did our team of experts at Samsung manage to build such quality audio capabilities within such a small smartphone? We went straight to the source to get the story behind the supreme sound system.



01. The Problem


If you look at a smartphone, chances are it only has one speaker at the bottom. This means that sound waves can only travel in one direction, restricting the overall listening experience. And since smartphones must fit into our pockets, the speakers tend to be small, which limits their ability to fully produce bass sounds.



02. The Goal


That’s why we set out to develop a smartphone with multiple dynamic speakers that can fit into the palm of your hand. We believed, with sound coming from different areas of the phone and emanating in various directions, watching films on the phone could be as immersive as going to the cinema.



03. The Idea


To turn the Galaxy S9/S9+’s sound quality into a three-dimensional experience, we wanted to place another dynamic speaker in the phone. The top of the phone was the best location as this would allow the device to play sound in stereo. This meant we had to rearrange the internal components, like the front camera and iris scanner, to make room. On top of that, we had to design a speaker that is powerful yet slim enough for the new phones to maintain Samsung’s Infinity Display.



04. The Solution


Engineers from different departments worked together to adjust the location of various components and also increased the size of the existing speaker by 1.5 times. We also spent a year modifying the kinetic structure of the speaker to make sure there was enough room. But due to the shape of the Galaxy S9/S9+, there were still slight differences in the sizes of the two speakers. That’s why we had to tune the speakers to balance the output levels. And finally we reduced interference from other components that also use magnets so that they wouldn’t cause static or noise in the speaker.



05. The Result


With these changes, we were able to produce the Galaxy S9/S9+ sound system, which delivers sound that’s 1.4 times (3-4dB) louder than the Galaxy S8. We also partnered with Dolby Atmos to incorporate Virtual Surround Sound Effect in the smartphone to maximize the stereo speakers’ capability. Instead of mixing by channels, Dolby Atmos places sounds within a three-dimensional audio environment, giving listeners the impression that sounds are coming from everywhere. Audio experts at AKG also fine-tuned the speakers, expanding their bass range while ensuring they can handle high volumes without distortions. Together, these innovations allow the Galaxy S9/S9+ to deliver a unique audio experience.



06. A Simple How-to Guide


Samsung Electronics Announces Earnings Guidance for 1Q 2018

Samsung Electronics announced its earnings guidance for the first quarter of 2018.


  • Consolidated Sales: Approximately 60 trillion Korean won
  • Consolidated Operating Profit: Approximately 15.6 trillion Korean won


The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.


  • Sales:  59 ~ 61 trillion Korean won
  • Operating Profit: 15.5 ~ 15.7 trillion Korean won


The above figures are estimates of consolidated earnings based on K-IFRS.


  2017 4Q and 2017 1Q consolidated figures based on K-IFRS are as follows

(in trillion won) 2017.4Q 2017.1Q
Sales 65.98 50.55
Operating profit 15.15 9.90

Capture the Mood: Designing the Sounds of the Galaxy S9

Our smartphones are reflections of our personalities as we show off our individual quirks and characteristics through their covers, themes and ringtones. Adapting to our shifting tastes, Samsung’s flagship Galaxy phones update their brand sound each year to offer new choice in how we express ourselves through our smartphones. The recent release of the Galaxy S9 brought a fresh sound to people’s ears with original ringtones and notification sounds to suit their changing moods.



Original Sounds of the Galaxy S9

From the short, simple tones of notifications and alerts to the lengthier compositions of ringtones, a whole range of notes, tones and melodies come together to form a unified smartphone sound experience.


In addition to a new arrangement of “Over the Horizon”, the Samsung Galaxy brand sound, ringtones and notifications were also reworked for the Galaxy S9. The sounds of the Galaxy phones were not created isolation, but were composed in harmony with the overall design of the device and its UX, leading to a cohesive experience, however you like to use your smartphone.


As well as the addition of 10 new ringtones and 10 fresh notification sounds for the Galaxy S9, the audio UX team reimagined legacy sounds, evoking the emotions ‘Joy’, ‘Serenity’, ‘Interest’ and ‘Optimism’ and widening the spectrum of the Galaxy sound.




Working in Harmony

To create the new ringtones and notification sounds, Samsung reached out to Suran, a K-pop artist and singer-songwriter known for her unique melodies and artistic worldview. The Galaxy audio UX team wished to capture the dreamlike quality of her music for the newest Galaxy smartphone.


Approaching the collaboration not as a designer, but as a musical artist, Suran was able to cast her enchanting sounds over the Galaxy S9. Inspired by the product’s design and images, she commented that she “wanted [her] sounds to be full of detail and imagination.” She also added: “I was attracted to the challenge of creating a totally new sound while also conveying a short yet precise message. It was not a simple task.”




Finishing Touches

Together the audio UX designers and Suran focused on composing even more mellow, minimalistic sounds that were easy on the ears, with dulcet tones designed to make the user feel relaxed. Sampling Suran’s voice on a couple of the ringtones added an original dimension to the sounds of the new smartphone.


After the sounds had been created, they were mixed to produce a richer tone when played through the Galaxy S9’s stereo speakers. During this optimization phase, every instrument used for editing was tested several times.





    Pick It Up


    Zero G


    Space Funk


In a single day, we might receive several phone calls and hear numerous notifications on our smartphones. The sounds of the Galaxy S9 can be tailored to our moods, so that Galaxy S9 users can feel free to express a range of emotions.

Bringing Super Slow-Mo to Life

Our best moments happen in an instant. Whether it’s an incredible feat of athleticism, a tender moment with friends and family, or a hilarious split-second with an energetic puppy, life often moves too fast to capture. Samsung is helping extend these precious moments with the Galaxy S9/S9+’s new Super Slow-mo feature, which gives those perfect but fleeting moments staying power. Capable of detecting motion, the Galaxy S9/S9+ can capture the action in mind-blowing detail at lightning-fast shutter speeds, so you’ll never have another blurry or wasted shot.


With the new Super Slow-mo feature, which can capture 960fps, Samsung aimed to show new perspectives on the moments you might typically miss. Rather than simply filming videos that will be forgotten in your phone’s gallery, you’re making memories out of hidden moments that you’ll want to share. With endless customization including background music and GIF loop, reverse, and swing, sharing your memories with friends and family is more fun than ever before.


But building these camera features required some incredible feats of engineering. Just how did we create this next-level magic? Let our product creators tell you with notes right from their lab.



01. The Problem

The image sensors we had been using up until the Galaxy Note8 were fantastic and provided us with a great framework to continue to break barriers. Unlike older charge-coupled device (CCD) image sensors, modern complementary metal-oxide semiconductor (CMOS) sensors – like those in our latest phones – expose the image sequentially, leading to distortion. Even though we had been able to improve autofocus and make brighter lenses, we wanted to push the boundaries of our camera sensors to deliver a truly unique user experience.



02. The Goal


When we started designing the Galaxy S9/S9+ camera, we wanted to create something that would, not only improve the overall image sensor, but deliver an entirely new experience. Our ultimate goal was to create a CMOS sensor that would be fast enough to reduce the distortion problems, counter camera shake, and give users the power to explore completely new features.



03. The Idea


What if we could give our users the ability to slow down time? That was the seed that started the design of the Galaxy S9/S9+ camera. If we could make a fast enough sensor, we’d be able to record footage at incredibly fast frame rates that could be slowed down to give users the ability to capture incredible action or extend a funny moment. The Super Slow-mo feature was born, and we set out to figure out how we could engineer a sensor with the necessary power.


04. The Solution


The most difficult part of increasing the frame rate was the sensor technology. The image sensor needed to be four times faster than previous models, and the circuits and pixel technology had to be better. To handle the high frame rates, more bandwidth was also needed for the speed of both the image sensor outputs and the video processing of the Application Processor. Our answer to that problem was a three-layer stack image sensor that includes the CMOS image sensor itself, a fast readout circuit, and a dedicated DRAM memory chip – the secret sauce for making buttery-smooth, Super Slow-mo videos and incredible low light performance.



05. The Result


The Galaxy S9/S9+’s camera is truly like no other. Able to record at 960fps, it’s 32x slower than normal video. When using Super Slow-mo, the camera captures 0.2 seconds of action and stretches it out to approximately 6 seconds to produce a final GIF file that typically ranges from 3-15MBs. The standout feature is that the sensor automatically detects movement and captures it as it’s happening, so there is no need to worry about manual settings. Users can select either a Single-take with one Super Slow-mo capture or do a Multi-take with up to 20 Super Slow-mo segments.

[Interview] Meet the Team Behind the Galaxy S9’s Super Fast Camera

Samsung Newsroom recently sat down with members of Samsung Electronics’ Mobile Communications Business team, who were behind the development of the Galaxy S9 and S9+’s camera. They include Dongsoo Kim and Sungwook Choi of the Camera Development team, and Youngmin Nam and Junmo Kim of the Product Planning team. The team discussed the camera’s unique-to-market features including Super Slow-mo, which enables users to record cinematic videos at 960fps (frames per second), and was made possible by the development of image sensor technologies that dramatically enhance the ‘eye’ of the camera.


Clockwise from left: Dongsoo Kim, Sungwook Choi, Junmo Kim and Youngmin Nam (below)


A Three-layer Stacked Image Sensor, including the Sensor itself, a Circuit, and a DRAM for Super Slow-mo and Low-light Capabilities

“We were able to achieve a readout speed that is four times faster than conventional cameras thanks to a three-layer stacked image sensor that includes the CMOS image sensor itself, a fast readout circuit, and a dedicated dynamic random-access (DRAM) memory chip, which previously was not added to image sensors,” explained Dongsoo Kim. “Integrating DRAM allowed us to overcome obstacles such as speed limits between the sensor and application processor (AP) in a high-speed camera with 960fps features.”


An enhanced camera sensor delivers useful benefits. The improved image sensor on the Galaxy S9 supports the Super Slow-mo feature in bright environments, and also decreases noise in dark environments. “The Galaxy S9 reduces noise by 30 percent under low light, compared to the previous model. Low noise, coupled with the Dual Aperture lens, which automatically adjusts to lighting conditions just as the human eye would, completes the superb low-light capabilities of the Galaxy S9’s camera,” said Sungwook Choi.


Enhancements to the image sensor, the Dual Aperture lens, and other camera features foster completely new experiences for consumers. For example, users can now capture a 0.2 second moment via the Super Slow-mo feature, and record beautiful scenery that is bright and clear even in low-light conditions.



Getting it Right through the Most Comprehensive Testing

While the Super Slow-mo prototype was already available, the developers continued to work on enhancements as well as subject the prototype to rigorous tests to prepare for commercialization. In the beginning, the function was only available through computers. So, in multiple instances, the team carted two or three laptops around Korean amusement parks in scorching summer heat. There, they tested the function’s Motion Detection feature, which automatically records the fleeting moment that the user wishes to capture.


“It wasn’t easy testing out Motion Detection for Super Slow-mo, especially with people staring at us when we brought our laptops to these amusement parks and took videos of fast-moving rides. However, we were all committed to getting the feature exactly right,” said Dongsoo Kim.


“We also shot for two hours in the middle of a mountain range, on a freezing night, to complete the low-light camera function,” recalled Sungwook Choi.



Enabling Users to Get the Most Out of their Smartphone Camera

With smartphones so intrinsic to people’s everyday lives, developing technologies that enable users to get the most of their camera was key. “The Galaxy S9’s camera focuses on ease of use of the Super Slow-mo function, from simple video generation to seamless sharing; a final GIF file typically ranges from three to 15 MBs, which is approximately six seconds in length and optimized for users to share and enjoy.


In the case of AR Emoji, My Emoji stickers can be shared via various messenger platforms. We’ve also enhanced the front camera, improving the user experience and adding fun features on top of advanced image quality. An example of this is the Selfie Focus function on the front camera, which recognizes faces from scenery based on deep learning features to provide an ideal selfie, and enables a background-blurring effect,” explained Youngmin Nam.


The future of smartphone camera development is headed in the right direction. “We will continue to strive for perfect, professional-quality images. But even more than that, our aim is to make it easier for users to share the results of our sophisticated camera technology. The ultimate goal is to develop a camera that always produces the best pictures for all users without tinkering with settings, allowing them to take photos and videos that satisfy their needs,” said Junmo Kim.

Samsung Electronics Launches Samsung Design Innovation Center

Samsung Electronics today announced the launch of the Samsung Design Innovation Center (SDIC), a design lab dedicated to the integration of disruptive user-experiences to product design, in San Francisco, California. Dr. Federico Casalegno, an associate professor of the practice at the Massachusetts Institute of Technology (MIT) on leave, as well as founder and executive director of the MIT Design Lab and founder of the MIT Mobile Experience Lab, has been appointed as the head of the new center.


Originally launched as a product design studio for North America in 1994, the SDIC will merge with a new user-experience research arm to expand its role from designing products mostly individually to designing multi-device user-experiences. The mission of the SDIC will be to contribute to creating stronger insights based on a deep understanding of consumer lifestyle trends, as well as adapting to the changing trends and emerging lifestyle patterns of local markets. The center will also play an important role of envisioning product concepts that do not exist today and assist in the launch of those products to market. The SDIC is part of the Corporate Design Center, located in Seoul, and one of seven Samsung design studios globally.


Dr. Federico Casalegno, Head of the SDIC


Dr. Federico Casalegno, who has extensive experience as a designer and a social scientist at MIT, has recently joined Samsung Electronics. Dr. Casalegno’s expertise and interests lie in the impact of networked digital technologies on human behavior and society.


“In this age of connected devices, it is imperative that a designer understands and considers the cross-device user experience for every design element of a product, because most products no longer serve a standalone purpose anymore.” said Dr. Federico Casalegno, head of SDIC. “Our mission is to understand people and lifestyles to deliver meaningful experiences, through beautiful yet functional design, enabled by innovative cutting-edge technologies. With a talented team of multi-disciplinary designers, the SDIC will seek to leverage insights from the North American market and tap into the Silicon Valley entrepreneurial spirit to design inspiring products and experiences.”


“At Samsung, we recognize that our design and innovation have to be meaningful to people. It has to help people do more. User experiences must involve awareness of the other devices around them and work together. This is what consumers expect today,” said Don Tae Lee, head of the Corporate Design Center. “With the launch of the new center, we are establishing the framework to deliver that sort of experience to people across all our consumer devices.”


Samsung Launches the Notebook Odyssey Z for an Unparalleled Gaming Experience

Samsung Electronics today announced the Samsung Notebook Odyssey Z, a strikingly thin and light laptop, that has been crafted with state-of-the art engineering and advanced thermal management to ensure a breathtaking gaming experience.


It was launched in Beijing, China at Intel’s Worldwide Launch Event of the 8th generation Intel Core i7 processor with 6 cores, which comes with the Samsung Notebook Odyssey Z.




The Samsung Notebook Odyssey Z takes an entirely new approach to gaming. Redesigned with revolutionary thermal management hardware, the in-built Z AeroFlow Cooling System consists of three key components: the Dynamic Spread Vapor Chamber, the Z AeroFlow Cooling Design and the Z Blade Blower. They’re all built to keep the Odyssey Z cool in the heat of battle, whilst remaining lightweight and portable, so you can take those powerful gaming experiences with you, wherever you need to go.


The custom designed Dynamic Spread Vapor Chamber is an intelligently made airflow, which covers both GPU and CPU from edge to edge for optimal heat management, so you can game at full performance with peace of mind. The Vapor Chamber is aided by Z AeroFlow Cooling Design, to efficiently push the cold air to the hottest parts of the device above and below simultaneously, whilst expelling the warm air out from the vents. Two built-in Z Blade Blowers add sophistication to the Odyssey Z’s thermal architecture, ensuring a sweat free gaming session.




The Samsung Notebook Odyssey Z is here to take your gaming to new levels and deliver the full performance of the built-in hardware. With the GeForce GTX 1060, based on the NVIDIA Pascal™ architecture and loaded with innovative new gaming technologies, high resolution visuals are always guaranteed.


Also equipped with an 8th generation Intel Core i7 processor with 6 cores and 12 threads, the Samsung Notebook Odyssey Z delivers an exceptional platform for multi-core tasks like high resolution video editing, 3D rendering and more. The device supports the latest DDR4 memory with a bandwidth of 2,400 MHz, so your games are always operating at lighting quick speed.



Gaming Usability

Engineered for hardcore gaming performance, the Samsung Notebook Odyssey Z comes with a refined keyboard with Crater Keycaps delivering enhanced precision and comfort and new and Touchpad design, which is located to the side for a more desktop like feel. Shortcut keys also capture and record your gameplay, as well as giving you a Silent mode option, so you can comprehensively analyze your skills or focus on work with the fan noise able to reach a lowly 22 decibels.


“With the Notebook Odyssey Z, we set out to create a dynamic, user friendly laptop that would take gaming experiences to new heights, from the vibrant display to powerful processing power output,” said YoungGyoo Choi, Senior Vice President of the PC Business Team, Mobile Communication Business at Samsung Electronics. “The seamless visuals, combined with an industry leading cooling system will help give our players an upper hand in their gaming experience.”




The device will be available in select countries including Korea and China in April, with US availability in Q3 2018.




PROCESSOR 8th Generation Intel® Core™ i7 Processor
MEMORY Up to 16GB (DDR4)
GRAPHICS NVIDIA® GeForce® GTX 1060 Graphics with GDDR5 6 GB Graphic Memory
WEIGHT 2.4kg
COLOR Titan Silver
DIMENSION 375.6 x 255 x 17.9 mm
PORTS USB-C x 1, USB 3.0 X 2, USB 2.0 X 1, HDMI X1, HP/Mic, DC-in
DISPLAY 15.6” | Full HD (1920 x 1080)
SPEAKER 1.5w X 2
KEYBOARD Backlit KBD, Precision Touchpad
ADAPTER 180W Adapter (DC-in)


* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Up Your Training with the Software Update for Gear Fit2 Pro and Gear Fit2


Samsung Gear Fit2 Pro and Gear Fit2 allow users to get more out of their workouts and meet their fitness goals with detailed-yet-concise fitness information. Samsung remains committed to improving the user experience of its wearables through software updates and the GPS sports bands’ latest update is set to improve the way data is displayed.


The update makes tracking fitness goals even easier by connecting the sports bands’ new Weight Management and Fitness Program functions to your phone’s Samsung Health application. Weight Management displays your daily exercise and food consumption, helping you to keep tabs on calories in and calories out. Fitness Program allows you to connect your sports band to your smartphone and sync with your TV, as you access, follow and control exercise video content from your device.


Weight Management functions (left) Fitness Program function (right)


Several changes have been made to streamline the way information is shown. The Workout Screen is now easier to read, offering a clear view of three pieces of workout data at a time, which can be customized from options including distance traveled, calories burned, duration of an exercise, and the user’s heart rate, depending on the type of exercise. Additionally, your favorite exercises can be stored as presets on the new Multi-workouts widget, offering you speedier access to them when you’re ready to get started. What’s more, the Health Summary widget displays your total exercise for the day, so that you check your progress with one swift glance.


Workout screen (left), Multi-workouts widget (center), Health Summary widget (right)


The latest software update for Gear Fit2 Pro and Gear Fit2 is available to download via the Samsung Gear app.

Samsung Recognized for Sustained Leadership in Environmental Protection Efforts

Samsung Electronics America today announced that it received the 2018 ENERGY STAR® Partner of the Year – Sustained Excellence Award for continued leadership and superior contributions to ENERGY STAR. This is the 7th Partner of the Year award presented to Samsung and the 5th time within Sustained Excellence.


The award is presented by the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE) to honor organizations that have made outstanding contributions to protect the environment through energy efficiency, including designing and manufacturing high-efficiency products. In 2017, Samsung had over 800 ENERGY STAR certified products on the market, a nearly 20% increase in Samsung ENERGY STAR products versus 2016, in our efforts to continue helping consumers save on energy costs while protecting the environment.


“As our commitment to innovation advances, so does our commitment to sustainability,” said Michael Lawder, Senior Vice President of Customer Care at Samsung Electronics America. “We’re honored to receive this recognition for our efforts and look forward to continuing to ensure our products push the boundaries of technology today, with sustainability in mind.”


Earlier this year, the EPA also awarded Samsung with the 2017 Cutting Edge Champion Award for its innovative Galaxy Upcycling program, and honored the company’s U.S. e-waste collection efforts with the Gold Tier Award for the fourth consecutive year. In addition, Samsung now ranks at No. 9 on the EPA’s Green Power Partnership Top 30 Tech & Telecom list and No. 57 on the National Top 100 List.


More information about Samsung’s sustainability initiatives can be found at

Samsung Electronics Helps Inject New Vitality into Taiwanese Education through Promotion of STE-A-M Education

Samsung Electronics Taiwan announced today that it is expanding its STAR UP education program. The initiative seeks to incorporate art into STEM education, through the adoption of Offline-to-Online (O2O) modes for the education curriculum. As first phase for the expansion, Samsung will be creating six online multimedia courses in cooperation with leading educational platform CommonWealth Education Media and Publishing Co., Ltd, and related experts. The aim will be to utilize technology and co-learning concepts, and the O2O model, to allow the sharing of rich resources among a greater number of learners, and overcome barriers in traditional classroom settings.



From STEM to STE-A-M: Incorporating Aesthetic Learning in Technology-Intensive STEM Curricula

Launched in 2017, the STAR UP program aims to inject new educational concepts throughout Taiwan with a focus on aesthetic(美感) education and ‘for-living’ philosophy. It promotes STE-A-M (science, technology, engineering, art, and mathematics) education that integrates the aesthetic into the traditional STEM focus on science, technology, engineering, and mathematics. Since 2014, Samsung Electronics Taiwan has established 15 SMART Schools, and in 2017, further expanded the reach to 3 hospitals.


“Samsung is committed to meaningfully contributing to local education in Taiwan through our unique efforts in education-related citizenship which aim to provide more holistic, accessible, and ultimately impactful learning,” said Jungjoo Lee, President, Samsung Electronics Taiwan. “Through our on- and off-line SMART Schools, and the simultaneous infusion of innovative hardware and software resources, we aim to help educators expand beyond conventional approaches in broadening the horizons of Taiwan’s children.”



New STAR UP Online Courses Focus on Cultivation of Personal Skills

The new STAR UP online multimedia courses are centered around six core focuses to help children cultivate skills related to managing emotions and interpersonal skills; philosophy and critical thinking; and technology and autonomous learning. Other skills include aesthetics and perception; interdisciplinary and problem-solving skills; and life and character. The online courses, hosted by educational experts, will begin being offered from the second quarter of 2018.


“The utilization of new online technologies facilitates the realization of personalized learning and creates opportunities of multidimensional development for children with different backgrounds, abilities, interests, and characteristics,” said Amy Ho, CEO at CommonWealth Education. “We believe that cooperation with Samsung Electronics Taiwan will inject new vitality into Taiwanese education, ensuring that every child derives maximum benefits from education.”


In addition to the new online courses, Samsung Electronics Taiwan plans to continue its cooperation with various education-related partners in Taiwan, through activities including physical workshops and seminars, to inject more resources into enhancing Taiwanese education.



• From left to right: Wang Shufen (writer), Jungjoo Lee (Vice President, Samsung Electronics Taiwan), Amy Ho (CEO, CommonWealth Education), and Chen Chongwen (creative director, Good Design Institute)


• Jungjoo Lee (Vice President, Samsung Electronics Taiwan) and Amy Ho (CEO, CommonWealth Education) pose at an event to announce the two entities’ collaboration for 6 online courses


• Exhibition highlight at the Samsung SMART School, CommonWealth collaboration announcement

Samsung Launches the Notebook 5 and Notebook 3 for Everyday Premium Computing

Samsung Electronics today announced the Samsung Notebook 5 and Notebook 3, completing the Notebook portfolio. With a seamless, fluid design and embedded with the latest hardware balancing speed, power and usability, these Notebooks are made for the everyday computing experience that fuses comfort, performance and style.




Both Notebooks feature a slim, sleek, zero-screw contemporary finish continuing Samsung’s design heritage. The Samsung Notebook 5 and Notebook 3 measure just 19.6mm and 19.9mm wide respectively, making them easy to use, carry, and transport – whatever your lifestyle.  Designed to blend into any environment, the Samsung Notebook 3 is available in 15 inches and 14 inches, as well as, four unique colors – Misty Gray, Night Charcoal, Deep Peach, and Pure White*, while the Samsung Notebook 5 is available in 15 inches and comes in a timeless and sophisticated Light Titan color, wrapped in a stylish metal body.




The Samsung Notebook 5 and Samsung Notebook 3 are powered to perform; with an Intel Core i7** (Quad Core) Processor, a dual storage system and NVIDIA GeForce graphics cards***, equipped with cutting edge hardware, delivering the very best experience for the casual gamer or general user.




Intended to fit the everyday computing needs of consumers – the Notebooks have a wide precision touchpad, full-sized keyboards with number pads, and ergonomically crafted keycaps for comfortable typing. With an anti-glare panel, and colors tuned by Samsung Color Engine for stunningly vibrant images and videos, both devices are built with precision in mind.


“When developing the Notebook 5 and Notebook 3, we wanted a device that balanced style with powerful functionality,” says YoungGyoo Choi, Senior Vice President of the PC Business Team, Mobile Communications Business at Samsung Electronics. “These devices designed for everyday use and premium computing experiences are the result of our on-going commitment to carefully listening to our customers and their needs.”




The devices will be available in select countries starting in April in Korea, with wider global releases including China and Brazil in Q2.




Samsung Notebook 3 14” Display 15” Display
Processor 8th Generation Intel KBL-RU Quad Core ¦ 7th Generation Intel KBL-U Dual Core 8th Generation Intel KBL-RU Quad Core ¦ 7th Generation Intel KBL-U Dual Core
Display HD Resolution Full HD Resolution ¦ HD Resolution
Memory DDR4 DDR4
Storage SSD + HDD SSD + HDD
Network ac1x1 LAN (10/100) ac1x1 LAN (10/100)
Graphics Shared Shared¦NVIDIA MX110 (2GB Memory)
Battery 43Wh 43Wh
Camera VGA VGA
Colors Misty Gray, Night Charcoal, Deep Peach Misty Gray, Night Charcoal, Deep Peach, Pure White
Dimension 336.0 x 232.9 x  19.8 mm 377.4 x 248.6 x 19.6 mm
Weight 1.66kg 1.97kg


Samsung Notebook 5 15” Display
Processor 8th Generation Intel KBL-RU Quad Core ¦7th Generation Intel KBL U
Display 15.6” Full HD (Wide Viewing)
Memory DDR4
Storage SSD + HDD
Network ac1x1 LAN (10/100)
Graphics Shared¦NVIDIA MX150 GDDR5 2G
Battery 43Wh
Camera VGA
Colors Light Titan
Height 377.4 x 248.6 x 19.9 mm
Weight 1.97kg


*Colors may differ by country


**Processor specifications may vary depending on model


*** Graphics specifications may vary depending on model


****All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

[Interview] The Galaxy S9’s AR Emoji Designers: Creating New Tools for Visual Communication

As people search for even more ways to express their distinct personalities using their smartphones, Samsung has created the Galaxy S9’s AR Emoji feature as a new tool for visual communication. Generated from the image of an individual user, the customizable My Emojis and their stickers reflect and mimic a user’s facial features and movements, creating a personal 3D avatar that is exclusive to them and personalized stickers they can use in messenger applications.


To learn more about this fun and unique new feature, we sat down with members of the AR Emoji’s design team, Wonhyung Cho and Hye-Bong Kim, from the Global Product Planning Group, and Hoik Hwang and Jiyoun Kim, from the UX Design Group.


Hoik Hwang, Hye-Bong Kim, Wonhyung Cho and Jiyoun Kim (from left)



Q. What was the inspiration behind the Galaxy S9’s AR Emoji feature?


Wonhyung Cho: People are communicating more and more through their smartphones, sending messages to each other throughout the day. Many of us are also looking for new ways to express a range of emotions in the short messages we send each other, and in this context, emoticons and emojis have become one of the most popular ways to express ourselves. As a next step, we wanted to go further and blend the emerging technology of AR with emoticon and emoji tools for a new form of visual communication.



Q. What makes the Galaxy S9’s AR Emoji special?


Cho: We thought for a long time about what the word ‘communication’ means today and it became clear that a large part of communication is ‘self-expression’. As a team, we wanted to make the feature as personal as possible by capturing our unique emotions, using an innovative technology like AR. In creating a My Emoji which captures your own distinct facial features, AR Emojis can provide a truer form of self-expression.


Hye-Bong Kim: The camera uses facial recognition technology to analyze a photo of your face and map more than 100 facial features. Using these data points, a 3D modeling form specialized for the contours of the human face creates a 3D My Emoji and 18 My Emoji stickers which reflect your unique facial features.



Q. How have users reacted to the feature?


Cho: AR Emoji has generated a lot of curiosity – it’s such a fun feature and many people want to see how their My Emoji looks.


Hoik Hwang: For everyone, the question is not ‘does this look like me?’, but rather ‘does this look like I want it to?’ AR Emoji actually creates two types of My Emoji: one that is realistic and one that is more like a cartoon. Some people like the first kind, while others prefer the second.


We want AR Emoji to be the best it can be. A close resemblance to the user isn’t the only thing we considered when developing the feature. Our goal was for creators to be able to use the AR Emoji to express themselves, however they want to look.


We’re currently working to allow users to make their My Emojis better express the mood they want them to.



Q. When it came to UX design, what was your key consideration?


Jiyoun Kim: AR Emoji uses the Galaxy S9’s camera, so we wanted to integrate it with the camera’s UX. From start to finish, the user’s journey while creating their My Emoji and My Emoji stickers has to be simple and engaging.


Then we thought about how people might want to use the feature to express themselves in their daily lives. AR Emoji offers a new way tell our stories and because of that we felt that making it available across many platforms was important.


We created 18 stickers, which each communicate a different emotion. They can be stored in your smartphone Gallery application, can be used freely in your different applications and messaging services and are available as both PNG and GIF files.



Q. How did you go about designing the 18 My Emoji stickers?


Hwang: Our goal was to create emoji stickers that would communicate the same emotions across the world – and would mean the same thing in any country. We read a lot of research as we tried to categorize human emotions and to determine what the visual representations of fundamental human feelings – things like joy, anger, sorrow and pleasure – should be.


In time, the number of stickers will increase to 54 so that even more emotions will be expressed using the emoji stickers.



Q. Did you encounter any difficulties while designing AR Emoji?


Hwang: AR is an innovative technology and the AR field is quite new. We collected data from people around the world, interviewing them to discover their needs and ensure that the feature delivered on those needs.


As a team, we continue to collect this data so that we can make AR Emojis even better. User feedback helps us discover not only what consumers really want, but how we can make adjustments to this new technology.



Q. Can you elaborate on your experiences working with Disney to create the Mickey and Minnie Mouse AR Emojis?


Hwang: Like lots of people, I grew up with Mickey Mouse. I never thought that I would be working on a project like this with Disney when I grew up. When we first started I was really excited and couldn’t stop thinking, “Is this really happening?”


Throughout the project, we engaged in a great deal of knowledge sharing with Disney. For example, there’s a feature known as Blend Shape that allows the feature to recreate 75 basic user facial expressions – for example, if you combine two different facial expressions, you will produce a completely new one – explaining how this feature worked was time-intensive. But by working together, we were able to create these unique Mickey Mouse and Minnie Mouse AR Emojis.



Q. As AR Emoji designers, can you share some tips for creating an AR Emoji?


Jiyoun Kim: First, you need to be in a place with plenty of light – the brighter the better – like when you want to take a selfie. Make sure your face is not hidden by your hair or any other objects. Position your face fully inside the circular frame on the screen and take a photo. Just relax and be natural. After your My Emoji has been created, you can make manual adjustments to skin tone, hair style and color, clothing and other features, to your liking.



Q. Do you have any advice for making the most of the feature?


Hwang: I have seen videos where people create stories by recording their own voice for the dialogue, and use AR Emojis to act out the parts, which are really fun to watch. It’s a new and innovative way to use My Emoji. You can use them to present something your own behalf and remain almost anonymous at the same time.


Hye-Bong Kim: You don’t have to make just one AR Emoji. You can make several characters, as the mood takes you. Give your My Emoji a hairstyle you want try or a funky outfit you would never normally wear. Create AR Emojis of family or friends and share them with each other.


We like to make a game out of changing the hair styles and other features of the My Emojis, then guessing which one belongs to which team member, which is quite amusing.



Q. Can you suggest how users can get the most out characters like Mickey Mouse?


Cho: They are perfect for creating your own cartoon or animation. Since they are designed to mirror human facial expressions, you can make your characters express a range of emotions and make up a whole story using them.

Samsung’s Interactive Display Solutions Take Center Stage


Samsung Electronics has been showcasing its portfolio of innovative display solutions at the Digital Signage Expo in Las Vegas in March. The company’s collection of cutting-edge solutions includes the latest digital signage products, industry-leading displays including the Samsung Flip and exciting new video conferencing solutions with HARMAN and Cisco.


Samsung’s workplace solutions are designed to foster a creative, collaborative and productive business environment. The Samsung Flip is a perfect example of Samsung taking digital connectivity and collaboration to a new level by transforming the paper white board into a digital solution for businesses designing mobile workspaces.


The Samsung Flip display promotes more collaborative digital engagement by addressing some of the leading challenges businesses face when coordinating, facilitating and recapping meetings. The Samsung Flip gives users the familiar feel of writing, while also providing a noticeable upgrade on both analog boards and standard flip charts. Additional capabilities include the display’s ability to easily share and search content, allowing for multiple users to contribute at once and quickly transform any location into a huddle room with its wheel-based, portable stand.


By leveraging Samsung’s industry-leading professional displays and collaboration products from HARMAN, the Samsung-HARMAN Huddle Room Solutions take a modern twist on a huddle space. From reducing setup time and offering support for sharing materials with the advanced display technology, these meeting systems can address all needs for small and medium-sized collaboration sizes. Suitable for modern office style, it provides the best solution for BYOD meetings and comes with easy to use features including one-click Skype for Business. The huddle rooms are available in four different options, providing a range of functionality for any huddle room application, including: Huddle Standard Solution, Huddle Premium Solution, Huddle Enterprise Solution and Huddle Enterprise Plus Solution.


Visitors used the Cisco Spark Room solution to connect the Cisco Korea office and the exhibition hall in Las Vegas for video conferencing.


Samsung and Cisco have completed the HDMI-CEC compatibility test between Samsung’s QMH and QBH displays, and Cisco Spark Room Kit and Kit Plus. Now, Samsung UHD SMART Signage, QMH Series displays and the last firmware release of Tizen 3.0 can be seamlessly integrated with the Cisco Room Kit Series featuring non-touch and play synchronization for smooth user experience.


Combining Samsung’s dynamic displays with Cisco’s innovative video conferencing creates the ultimate Cisco meeting experience. It includes automatic recognition of devices, optimal Spark display configuration for video conferencing and automatic HDMI switching for incoming calls. Powered by stat of the art technology, it provides more advanced features including analytics and cloud service. The compatibility of Samsung displays and Cisco solutions create smart rooms for smart meetings with crisp images and clear connections.


Further, business managers can elevate the customer experience at their commercial locations by installing Samsung’s fine pixel pitch IF-H LED screens for an ideal combination of superior picture quality and intuitive usability. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content – all within a compact, easy-to-maintain design. In turn, indoor users can deliver more realistic and memorable content without incurring additional costs or added burden.


Back in February, Samsung unveiled its state-of the art display technologies including ‘The Wall’ and ‘3D Cinema LED’ at the ISE 2018. The company has shown continued commitment to setting new standards in the display market and will continue to make meaningful contributions as an industry leader.


[Design Story] Samsung’s 2018 QLED TVs Take Immersion to New Heights


Samsung Electronics designed its 2018 QLED TVs to help redefine ‘immersion’ as it relates to TVs. The devices feature a finely polished design that naturally blends in with its surroundings, fostering captivating viewing experiences when on, and enabling users to remain completely immersed in their daily activities when off.


Introducing the new, intricately refined QLED TV – a TV whose engrossing visuals and boundless, 360° design offer users the unprecedented experience of total immersion.



Eliminating Distractions


The 2018 QLED TVs’ clean-cut design enables users to be utterly immersed in their favorite content. Because convoluted cables are distracting, the TVs feature the One Invisible Connection, which combines the AV and power lines, along with the cables of peripheral devices (via the One Connect Box), into a single, transparent cable that eliminates visual distractions and keeps the area around the TV tidy. This first-of-its-kind innovation can also be extended up to 15 meters, so users may freely position their TV without worrying about its proximity to a power source.



QLED TV’s minimalist styling is bolstered by its No Gap Wall-mount, which allows the display’s sleek metal frame to be neatly and easily installed flush against the wall. Each TV is also compatible with an array of stylish stands. Designed to blend in with a wide range of living spaces, the stands ensure that the displays look stunning from any angle, and offer users the freedom to position their TV wherever suits their lifestyle.



Built to Blend In

* The image shown is for illustration purposes only. The details in the screen may differ from the actual product, and product specifications may vary depending on region and model.


When crafting the TVs, Samsung carefully contemplated a design that would gracefully harmonize with its surroundings even when the TV was turned off. This ultimately led the design team to develop QLED TV’s new Ambient Mode, which makes it seem as if the TV is projecting the wall behind it. This design element creates a sense of spatial consistency by enabling the TV screen to seamlessly blend in with the wall.


The SmartThings app features an array of built-in images to suit a wide range of living spaces, and also allows users to take a picture of their own wall to set as their Ambient Mode image. Useful day-to-day information, such as the time, weather or news, can also be also displayed in real time, and accessing the feature is simple, thanks to the addition of a dedicated Ambient Mode button on QLED TV’s One Remote Control.



In addition, thanks to Samsung’s energy-efficient technology, Ambient Mode is easy on electricity bills. When activated, the screen brightness is automatically adjusted according to the viewing environment to minimize power consumption. And because Samsung’s QLED technology is guaranteed to be burn-in free, users may enjoy the feature without worry.



Illuminating the Essence of the QLED TV Experience

*Onscreen images are not embedded in the product.


Samsung’s 2018 QLED TVs completely redefine the viewing experience. Rather than describing that experience with a plethora of words, Samsung has chosen to express the product’s concept with a variety of images.


Samsung has crafted Onscreen images that offer users unique visual encounters, taking ordinary things such as a flower, a butterfly or a feather, and transforming them to create visually extraordinary experiences. These visually rich Onscreen images showcase colorful splendor, effectively setting the stage for QLED TV’s vibrant images and exceptional picture quality.


As the new ‘face’ of Samsung’s 2018 QLED TVs, Onscreen images are both points of intersection between the user and the product, as well as channels through which Samsung conveys its design values of injecting the sheer joy of viewing into everyday life.



[Interview] Designing a Smartphone That Reimagines the Mobile Experience

From AR Emoji to Super Slow-mo video to Live Translations to AKG-tuned stereo sound, Samsung’s Galaxy S9 and S9+ feature a raft of innovative technologies designed to transform how users communicate with as well as share and experience the world.


Samsung Newsroom recently sat down with members of Samsung’s Global Product Planning Group – Nayoung Kim, Taihoon Kim, Joohyun Kim and Jonathan Min – who discussed the process of developing a device that’s more powerful, personal and in tune with how we use our smartphones today.


(From left) Taihoon Kim, Jonathan Min, Nayoung Kim and Joohyun Kim, of Samsung’s Global Product Planning Group, helped shape the Galaxy S9’s design.


Q. What inspired you to develop the Galaxy S9’s ‘visual communication’ features?


Nayoung Kim: Current mobile trends are being dictated by Generation Z, but they are very selective. In our research, we took a close look at how Generation Z are communicating, as well as what kind of apps and functionality they most enjoy. We eventually uncovered an increase in the use of visual forms of communication. For example, members of the social media generation will often use emoticons rather than texts, and they enjoy sharing fun images. So, to cater to this preference, we focused on adding new functionalities to the camera.



Q. Could you elaborate on the camera’s development process?


Nayoung Kim: When designing the camera, our team focused on three key points. It needed to be capable of recording dynamic video – the type of content that the younger generation loves to consume; it needed to be able to capture low-light photos, which should be a fundamental feature of any camera; and it needed to be easy to use and offer fun new features, like AR Emoji.


Taihoon Kim: The product development process for the Galaxy S9 was quite different from that of the previous years, as team members with different expertise strived to discover the visual experiences of everyday life through their own eyes, and how that might translate to camera functionality. These diverse insights enabled us to develop a camera catering to wide needs.




Q. How did you refine the Galaxy S9’s user experience?


Taihoon Kim: We focused on enhancing the End-to-End scenario of the user experience. For the camera, that involved ensuring easy-to-use Super Slow-mo video functionality, with immediately accessible videos that could be directly uploaded to social media through one intuitive process.


You see this sort of seamlessness with AR Emoji as well. Once you scan your face, you’re instantly given the option to customize your 3D avatar to your liking, and presented with 18 shareable GIFs encompassing a wide range of expressions.


Nayoung Kim: We tested the device’s usability extensively, and in various contexts, to ensure the processes were intuitive and organic, and could work across all aspects of daily life. As example, I brought a prototype of the phone with me when I went sledding with my children. The first-hand experience of recording a Super Slow-mo video of my children rocketing down the hill gave birth to the idea of an auto motion-detect function able to capture those sorts of fleeting moments.



Q. Which Galaxy S9 feature has received the biggest response from consumers?


Jonathan Min: We’ve found that users are very interested in the AR Emoji feature, which we first started working on in 2016. People are used to expressing themselves with emojis and stickers, but this feature allows them to create and express themselves through emojis that resemble their own faces, in a way that’s much more personal.


When we started it was new, so everything had to be built from the ground up, and it was difficult to predict consumers’ feedback. It was also our development team’s first time working on something like this, so it took a lot of trial and error to bring the function to life.


Nayoung Kim: Our most important goal is to provide users with new experiences by launching the product, enhancing it based on the market’s reactions, and continuing to develop innovative features. AR Emoji will continue to be enhanced in ways that reflect consumers’ needs.




Q. Do you have a favorite feature?


Jonathan Min: I personally use AR Emoji stickers the most, whenever I message my friends and family.


Taihoon Kim: I like the Super Slow-mo function the most. It’s not only great for capturing dynamic actions, but life’s little moments as well, such as the signature facial expression of your loved ones. And the Galaxy S9’s ability to display Super Slow-mo clips on the lock screen creates a touching way to enjoy videos of them.



Joohyun Kim: We redefined the design of the Infinity Display to make it even more beautiful and to minimize any ‘distracting’ elements. Subtle adjustments, such as ensuring that the iris scanner is hidden, and that the bezel and display are the same color, helped us deliver a display that makes it easy for viewers to immerse themselves in their favorite content.



Q. Going forward, how does Samsung plan to ensure that Galaxy smartphones remain among the most innovative in the market?


Taihoon Kim: It will be important to stay a step ahead in innovative features, as well as time them to the market appropriately to grab consumer attention. Consumers can experience visual communications features directly themselves, without an explanation. We plan to continue exploring dynamic visual features, given their unique appeal to the young generation of consumers, as well as integrate new technologies like AR (augmented reality) and AI (artificial intelligence) into our devices.


Nayoung Kim: The basic features of smartphones have been refined to the point that consumers are largely satisfied. What matters is not how diverse the offered features are, but whether the features offered to deliver a high level of satisfaction. At this point, we need to think about the next phase for smartphones, which will involve delivering innovations that really resonate with the new generation of users.


Joohyun Kim: Smartphones have become essential to daily life. As product planners, it’s our duty to constantly look for ways to improve on ‘basic’ features – those that we use every day – while also identifying brand new functions.

Relúmĭno Helps People with Low Vision See Dance Performance in a New Light

Candoco Dance Company performs ‘Good Morning Everybody’ at the Arko Arts Theater in Daehangro, Seoul


On a chilly March weekend in Seoul, disabled and non-disabled performers from the U.K’s Candoco Dance Company examined individual struggles and triumphs, and the transformational potential of unity. As they danced onstage, members of the audience were breaking their own barriers and together seeing performance in a new light.


Assisted by Relúmĭno, Samsung’s vision-enhancing app, people with visual impairments were able to see the finer details, taking in the movements and the facial expressions of a live performance, many for the first time.


Art and Technology Striving for Inclusion

As the world becomes increasingly fast-paced, everyone can feel that they are being left behind. The importance of accessibility and inclusion in both the arts and the field of technology has never felt more urgent.


Directed by acclaimed Korean choreographer Eun-Me Ahn, Candoco’s performance tackled the subject of inclusion and accessibility head-on. Dancing together, disabled and non-disabled performers prompted the audience to consider life’s daily ups and downs, and the process of all people – with and without disabilities – finding balance in a complex society.


Eun-Me Ahn explains the meaning behind ‘Good Morning, Everybody’, which evokes the moment early in the day when we greet each other.


By its nature, dance is a visual medium of art, limiting access for those with low vision. However, the team behind Relúmĭno saw an opportunity to extend the reach of ‘Good Morning Everybody’ and amplify its message by further increasing accessibility. They invited people with visual impairments from all walks of life to the theater to watch using Relúmĭno.


Users test and tune Relúmĭno with the developers before the performance.



Joining the Conversation

Even before the curtain rose, as Relúmĭno users tried on the VR headsets and adjusted the fit, excitement was buzzing around what they were about to see.


Anticipating the performance, Do-yeon Kwon, a young movie fan, shyly smiled and said, “I can see when I sit on the front row, but my neck hurts and it’s really uncomfortable. I think ‘Relúmĭno’ could be part of the solution.”


Audience member Do-yeon Kim is ready to “escape from the front rows of theaters.”


Afterwards, it was clear that the piece had taken on a special meaning for those who viewed it through Relúmĭno.


Min-sol Kim described how, in the past, she would have to re-watch performances online after seeing them live to catch every nuanced movement and subtle expression. After watching ‘Good Morning Everybody’, she expressed her emotions at seeing every detail she wanted to: “Right in the middle, when a dancer in a wheelchair got onto the ground using just his arms and delivered an emotional solo, I cried.”


“It was an unforgettable moment for me. I could actually enjoy the play in the same space as other people and feel what the dancer wanted to deliver there and then.” Min-sol Kim (right) tells Relúmĭno developer Yong-Nam Kim.


It was also a source of motivation for Gyu-cheol Shim, who suffers from macular degeneration but is himself overcoming the condition through performance and art.


Gyu-cheol Shim said: “Even now, I go back and forth through the realms of physical freedom and disability in dance and performance.”


Learning from the Experiences of Others

The developers were eager to talk to the audience and find out more about their experiences with Relúmĭno. Conversations like these inspire the team, helping them to appreciate the impact that the application has on its users.


“Those who use the device in their everyday lives give us the most ideas,” remarked team member Chan-won Lee. “They use it in ways that we could not even imagine.”


From left: Relúmĭno developers Chan-won Lee, Jung-hoon Cho and Yong-nam Kim.


Previously, insights from Young-suh Noh, for example, led to the development of a function which allowed the talented pianist to quickly switch between reading music and looking at the piano keys, greatly improving the speed at which he could read and learn new music.


Theater-goer Lim Sang-ja had tried the application before and was pleased with some changes made since the last time she used it: “the focus is fixed, so I feel more comfortable.”


Likewise, choreographer Ahn expressed her desire that we all learn from the Korea-U.K. collaboration and increase awareness of disability in the arts, saying: “Our collaboration proves that our perceptions are indeed changing.”


The stage is a place which is at once unique for each individual and inclusive of everyone, and where barriers are repeatedly broken. Just as Candoco Dance Company is bringing down the wall between disabilities and art through their performances, ‘Relúmĭno’ hopes to bring down the wall between people with visual impairments and live performance.

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