AdWords Express helps small businesses grow online in 14 new countries

AdWords Express was created in 2011 to make advertising on Google accessible to businesses owners without advanced online advertising skills or the resources to hire an expert. AdWords Express has since expanded and, as of this month, is available in 14 new countries and 10 new languages. This expansion follows a recent launch that allows your business to prioritize ad goals, whether those are customer calls, visits to your store, or actions to your website.

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AdWords Express launched in these 14 countries. 

Gourmet treats become a local hit in Ukraine with AdWords Express

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Earlier this year, Daryna Pletnyova was looking for a fruit bouquet for her father’s birthday but couldn’t find a local shop in Kiev that could make one. After buying the supplies and arranging her own fruit bouquet, she decided she loved arranging so much that she started Tasty Bouquets, which makes custom bouquets out of gourmet treats, like sausage.

Daryna heard about AdWords Express at a small business event and decided to give it a try. She had used online advertising tools before but found they didn’t drive actual sales. “With AdWords Express though, I only spent 15 to 20 minutes setting up three ads,” says Daryna, “and I got my first calls from customers the next day.”

Advertisers like Daryna are getting results based on their advertising goal. Since Daryna’s goal is to receive calls, AdWords Express optimizes her ads to deliver more calls, not just clicks. “Now my phone is always ringing, and I’m selling 2-3 bouquets every day,” she says.

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Daryna used Google’s free website builder to create a landing page for her ads

The web isn’t just a place for businesses with big budgets or advertising expertise. With AdWords Express now available in 42 countries and 41 languages, we’re excited to help more small businesses across the world reach new customers online.

You can start advertising on Google today by signing up here.

A merry mobile holiday with Google Shopping

In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than ever before. Indeed, Black Friday searches containing “best” have more than doubled over the past two years on mobile. People are also scrutinizing products from every angle, including the packaging—mobile watchtime of unboxing videos is equivalent to watching “Love Actually” over 20 million times!

Before you head “over the river and through the woods” to deliver your presents this season, we’re introducing improvements to mobile shopping experiences on Google that’ll help you browse, research, compare, and get the items crossed off your holiday gift list.

What’s hot on the list this year  

As always, there’s a new crop of gifts climbing the trends chart. Here’s a look at popular searches going into Black Friday:

Get the shopping scoop in a snap

To help you search for gifts on the go, we recently redesigned mobile shopping on Google, bringing more product information to the forefront. Click the “Quick View” button in the Google Shopping ad to preview details like a bigger image, product description, reviews and seller rating—and to see if you can score a good deal by checking if it’s on sale. If you see an item that’s almost perfect but not quite what you want, scroll down to view visually similar or related products underneath, or to discover more products from the same brands or retailers.

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More quickly and easily research, compare and narrow down your gift options

We know you’ve got limited time and lots of gifts to buy. Knowing that researching items and comparing prices are two of the most common mobile shopping activities, we recently introduced enhancements to the knowledge panel on Google.com to help you quickly find product photos, videos, reviews, descriptions and more.

To help you further narrow down your options and give you deeper insight into potential purchases, we’re now showing buying guides on Google for broad categories (like sewing machines or coffee grinders).

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Also, when you search for a specific product, Google.com now shows you other helpful information, like related items, and allows you to compare reviews, prices and other specs, side by side. And if you’re searching for tech gadgets, we’ll help ensure that you’re looking at the latest and greatest. You’ll now see a label alerting you there’s a “newer model available” if you’re browsing last year’s product.

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Shop by voice with the Google Assistant

As much as we try to plan ahead, procrastination happens. If you find yourself looking for something at the last minute, try using your Google Assistant to see where you can purchase needed items nearby by saying “Ok Google, where can I buy…”, or to get it sent right to your doorstep by saying “Ok Google, buy…”. Heading into the holidays, we see people with a Google Home device—which enables voice shopping with the Google Assistant—are using their voice to most frequently buy or add everyday essentials like paper towels or pet food to their shopping lists. We’re also seeing people using voice to find other types of products to prep for the holidays —including kitchen tools like basting brushes to perfectly glaze those Thanksgiving dishes, toys to slip under the tree, or fuzzy blankets to keep warm by the fireplace.

Whether you’re researching on your phone or shopping with your voice, we wish you happy deal-hunting this holiday season!