Category: analytics

New Analytics Academy course: Google Analytics for Power Users

The Keyword August 22, 2018 analytics

Today, we’re introducing a new course in Analytics Academy: Google Analytics for Power Users.

Google Analytics for Power Users Video

In this course with instructor Krista Seiden, you will have the opportunity to practice advanced Analytics techniques to  improve website content, optimize your checkout flow, and focus your marketing strategy.

By participating in the course, you’ll learn how to:

  • Analyze converting and non-converting audiences

  • Determine the traffic sources that drive the most value

  • Customize channels for increased actionability

  • Identify top performing content on your site

  • Improve ecommerce performance

Sign up for Google Analytics for Power Users to start learning today.

Amazon Kinesis Data Streams Adds Enhanced Fan-Out and HTTP/2 for Faster Streaming

Randall Hunt August 21, 2018 Amazon Kinesis, analytics, AWS Big Data

We launched a new feature for Amazon Kinesis Data Streams (KDS) called Enhanced Fan-out, which enables developers to take advantage of a new low latency HTTP/2 data retrieval API. This new API allows customers to attach more applications to a single data stream while maintaining read performance across all of the applications consuming the stream. The HTTP/2 interface reduces the latency between ingestion of data and consumption of data by a consumer application by about 75%, down to less than 50 milliseconds.

Google Images data in Google Analytics

The Keyword August 21, 2018 analytics

A few weeks ago we told you a change is coming to Google Images referral URLs, and that this would have an impact on how this data is surfaced in Google Analytics. Here’s more detail on those changes and how you’ll be able to use the new level of granularity to improve your marketing efforts.

Previously, all traffic coming from a Google Images search result would be grouped together under ‘google / organic’ in the Acquisition reports in Google Analytics. Soon, when the Google Images team makes their changes to the referral source URL, there will be a new Source line item for image search reflected in Google Analytics which will display as ‘google images’ in the Source report and ‘google images / organic’ in the Source / Medium report within Analytics.

Google Images Organic

You’ll still see a line item for images.google.com in the ‘Referral’ report within Google Analytics. The referral report will continue to show these, and all other sources, as referrals.

Images Referral

This is a change in the way we’re processing and reporting this data and will happen automatically for all accounts. If you don’t have any filters or custom channel groupings set up based on Google Organic Source or Medium, then no changes are needed and you can continue to report on the data within the Channel, Source and Source / Medium reports as is.

If you do have special filters, custom channel groupings, or reports based on this data, then you will want to make updates as needed to capture the new Source parameter in your custom settings.

Note that when this change launches, you may see a drop in data perceived to be coming from ‘google,’ since it will be reclassified as coming from ‘google images.’ In some cases, you may see an increase in organic traffic as we reclassify some traffic previously classified as ‘referral’ to ‘organic.’ These changes should all balance out and you shouldn’t expect an overall drop or increase in total traffic.

Why are we making this update?

We’ve long heard from analysts and webmasters that they want more granularity in their analytics data to help them understand the value of Google Images. With the addition of the ‘google images’ source, you’ll soon be able to do just that.

Within your regular analytics reporting, you’ll be able to compare total Google Organic traffic to that of Google Images traffic via any of the acquisition reports, or add more detail to other reports by adding a secondary dimension of Source. These insights could help you determine when and where to allocate your marketing dollars or business resources when it comes to advertising and site optimization.

The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform.

Together, we hope these updates give you a new level of understanding of the traffic coming to your site through Google Images.

Amazon Kinesis Video Streams Adds Support For HLS Output Streams

Randall Hunt July 13, 2018 Amazon Kinesis Video Streams, analytics, artificial intelligence, AWS DeepLens

Today I’m excited to announce and demonstrate the new HTTP Live Streams (HLS) output feature for (KVS). If you’re not already familiar with KVS, Jeff covered the release for in 2017. In short, Amazon Kinesis Video Streams is a service for securely capturing, processing, and storing video for analytics and machine learning – from one […]

Google Measurement Partners: Trusted measurement solutions for the entire customer journey

The Keyword July 12, 2018 analytics

We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.

That’s why we’re announcing Google Measurement Partners, a program that brings together new and existing partnerships to offer brands a variety of options to measure their advertising media.

The program is launching with 20+ verified partners across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Partners offer various solutions that work across Google advertising products, including Google Marketing Platform (including Display & Video 360 and Search Ads 360), Google Ads, YouTube, and more. Existing partner programs like App Attribution and Marketing Mix Modeling are now included in Google Measurement Partners.

Our launch partners are recognized leaders within their focus areas and provide solutions widely used by the industry. They meet rigorous standards for accuracy and use reliable methodologies to measure KPIs that matter for marketers. And we work closely with them to ensure the solutions respect user privacy.

With trust and transparency at its foundation, Measurement Partners continues our commitment to providing both quality and choice when it comes to measuring performance and helping marketers better understand their customers. Alongside our partners, we’ll keep working to establish commonly accepted standards and advanced measurement solutions that help raise the bar for the industry.

Creating Smarter, Safer, More Inclusive Workplaces: Are You In?

Kate O'Keeffe November 2, 2017 analytics, artificial intelligence, Cisco Hyper Innovation Living Lab, Cisco Services, Featured, future of work, Innovation, robotics, Virtual Reality, ZZFeatured

Analytics can democratize knowledge and drive new insights—so that every worker becomes a knowledge worker. It can help keep workers safe, and make workplaces more inclusive.

Cisco and Splunk Demonstrate the Power of Integration

Gary Serda September 23, 2017 analytics, Cisco Data Center, Cisco Security, Data Center, Splunk, Splunk Enterprise

You already know that insights from data are the foundation for digital business. Much of this data comes directly from your data center, network and security infrastructures. But let’s face it, using custom-built or disparate tools to analyze each system is challenging at best. This is where Cisco and Splunk can help. Cisco and Splunk […]

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