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Samsung Partners with Magnum Photos to Introduce “Fine Art, Everyday” Collection on The Frame

 

Samsung Electronics, in collaboration with renowned photography agency Magnum Photos, announced today the release of 28 specially-curated photographs available exclusively in the ‘Art Store’ on ‘The Frame’ for 2018. As part of the collaboration, four Magnum photographers have been challenged to take a unique, eye-catching photograph every day for one week to showcase how The Frame is able to seamlessly integrate fine art into the everyday lives of consumers. The “Fine Art, Everyday” campaign video will also be unveiled at the IFA2018 Samsung press conference. With a newly-announced 49” model, consumers can select between four different sizes (43”, 49”, 55” and 65”) of ‘The Frame’ that best suits the aesthetic and design of the home.

 

To complement the exclusive photographs from Magnum Photos, ‘The Frame’ for 2018 includes a new ‘Slideshow’ feature that allows users to create customized collections of art that cycle-through on the screen when the TV is placed in ‘Art Mode’. In addition, the new ‘Favorite’ and ‘Curation’ features allow users to gain easy access to their favorite and specially curated works of art to display on screen without having to sort through hundreds of options. Along with the fine art partnerships, these added options have allowed customers to experience ‘The Frame’ not just as a television, but also as a discovery hub for the world’s most beautiful works of art.

 

“The Frame’s Art Store is the only digital art platform on TV. We will continue to develop it into a window to communicate with more viewers and a screen that enriches consumer’s everyday lives,” said Sangsook HAN, Vice President of Visual Display Business at Samsung Electronics. “Through the ‘Fine Art, Everyday’ Collection created in collaboration with Magnum Photos, we hope to bring to consumers joy and excitement in discovering new works from the comfort of their own homes.”

 

The photographs of the four artists that will be showcased in the collection are Alex Webb, Carolyn Drake, David Alan Harvey and Jonas Bendiksen. With their images, these celebrated photographers will show consumers the beauty in everyday life.

 

  • Alex Webb has published 14 books including The Suffering of Light, a survey book of his color work. His most recent book, Memory City, is a meditation about film, time, and the city of Rochester, NY. Webb’s works are best known for vibrant and complex color work, especially from Latin America and the Caribbean that have been featured in the Houston Museum of Fine Arts, the New York Metropolitan Museum of Art and the Guggenheim Museum.
  • Carolyn Drake became interested in the approaches to documentary at a young age – specifically the ways history and reality are purposefully shaped and revised over time. Between 2007 and 2013, Drake traveled frequently to Central Asia from her base in Istanbul to work on two projects, which became the highly acclaimed photo books Two Rivers and Wild Pigeon. She is the recipient of a Guggenheim fellowship, the Lange-Taylor Prize, a World Press Photo award, a Magnum Emergency Fund grant and a Fulbright fellowship.
  • David Alan Harvey discovered photography at the age of 11 when he began photographing his family and neighborhood. Harvey was named Magazine Photographer of the Year by the National Press Photographers Association in 1978. His work has been exhibited at the Corcoran Gallery of Art, the Nikon Gallery, the Museum of Modern Art in New York and the Virginia Museum of Fine Arts.
  • Jonas Bendiksen is a Norwegian photographer who began his career at the age of 19 as an intern at Magnum’s London office, before leaving for Russia to pursue his own work as a photojournalist. In his works, Jonas often focuses on isolated communities and enclaves. He has received numerous awards, including the 2003 Infinity Award from the International Center of Photography, New York, and second place in the Daily Life Stories for World Press Photo, as well as first prize in the Pictures of the Year International Awards. His documentary of life in a Nirobi slum, Kibera, published in the Paris Review, won a National Magazine Award in 2007.

 

The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Albertina, Museo Del Prado Collection, Yellow Korner, Victoria & Albert Museum, Berlin State Museum and more.

 

Samsung will showcase ‘The Frame’ for 2018 along with its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2. For more information, please visit www.samsung.com.

PENUP App and The Frame Announce Digital Art Competition Winners

Digital art is transforming visual culture. Today, you can draw pictures and hold paintings on a screen that sits in the palm of your hand. With no need for a studio or gallery, your smartphone becomes a canvas and your TV can frame your art, as masterpieces are shared across communities.

 

A recent partnership neatly illustrates the digital art ecosystem in action, as PENUP, a digital art community for S Pen artists, and The Frame lifestyle TV got together to launch a Challenge for the PENUP community. The theme for the Challenge was “Let’s Draw a Picture for Kid’s Room”, with the window for submissions opening on May 16 and closing a month later, on June 15.

 

The competition was open to all PENUP users and a total of 1,846 drawings were submitted. After 15 days of careful deliberation, the judges awarded 17 entrants with prizes. The first-place winner and runner-up both received their very own The Frame TVs and all winning pictures were placed in The Frame “Art Store”, to be exhibited in front of owners of The Frame TVs across the globe.

 

 

First place was awarded to hee_ddo27 (entry shown above) for a charmingly imaginative illustration, with warm colors and a playful depiction of nature. The picture stimulates the mind, leaving the lines between mountain, sea and sky undefined.

 

 

The runner-up was nana, with a fairy tale representation of animals popular amongst children (above). The black and white monotone color scheme is minimal and stylish, fitting for its display on The Frame TV and appealing to children and adults alike.

 

With many artists choosing animals and child-friendly characters as their subjects, soft lines were a recurring feature amongst the winning pictures. The S Pen allowed the artists to express details in a wide variety of different, creating watercolor strokes, pencil lines and cartoon effects that reflect their unique styles.

 

Check out more of the prize-winning pieces below.

 

Drawn by CAREUS

 

Drawn by Elly

 

Drawn by miram

 

Drawn by Jeru_art

 

Drawn by toBACme

 

Drawn by cici

 

The S Pen allows anyone to draw and develop their skills on their own digital canvas. Owners of The Frame TV can change the digital artworks they see according to their mood. With this collaboration between PENUP and The Frame TV, the digital world has brought us even closer to the small masterpieces in our everyday lives.

 

Sharing Digital Art

 

PENUP A social network and digital art community for sharing drawing and pictures created with the S Pen*. The S Pen recognizes 4,096 different pressure levels and allows users to choose various brush effects, including watercolors, oil paints and pastels. Even beginners can draw without requiring special tools. PENUP creators have published 2.5 million pieces of art on the platform and artists can share their S Pen tips and techniques with other users on PENUP.

 

The Frame A TV equipped with an Art Mode, which can be used to display beautiful works of art that add elegance to an interior. The TV’s intensity sensor controls brightness and colors according to the environment, making the digital artwork indistinguishable from the real thing in any situation. Samsung Art Store is embedded in the TV, where users can purchase photos and digital artworks. The store offers pieces that range from classical to modern for display on The Frame TV.

 

*The S Pen is available for Galaxy Note smartphones, Galaxy Book, Galaxy Tab S3, Galaxy Tab A with S Pen, Samsung Notebook 9 Pen and several other tablets and laptop devices.

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