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Samsung Flip is Transforming Singaporean Classrooms Into Interactive Educational Spaces

Samsung Electronics is ushering in the next era of collaborative learning for the classroom with its interactive digital display tool – Samsung Flip. In order to provide the students of SKIS, the Singapore Korean International School, with an educational experience strengthened by collaborative digital engagement, Samsung recently introduced their groundbreaking Flip display to the school. SKIS has become the first school in the world to have a full range of digital display solutions in its classrooms.




Transforming the Classroom Experience

The Samsung Flip is an interactive, ultra-high definition (UHD) display that serves as an innovative upgrade to traditional analog boards. On its 55-inch screen, users can introduce existing content through a variety of device connectivity options and are able to annotate directly on the screen with either their fingers or the dual-sided Passive Pen. The Flip features up to 20 pages of writing space in a continuous, rolling stream to facilitate efficient and uninterrupted use.


These digital flip charts have been added to SKIS’s classrooms, library, labs and kindergarten home rooms, transforming the design of the facilities as well as the way in which teachers and students communicate with each other. SKIS’s Principal, Seung-oh Kim, notes that the introduction of the Flip comes amid the schools’ efforts to “adopt the latest technology to provide a state-of-the-art facility.”


The effect of this latest endeavor is notable; “The Flip is revitalizing the school. Collaboration and co-operation are essential for more productive classes.”


The customizability of the Samsung Flip is what makes it the perfect tool to enhance teaching and keep students engaged. Each Samsung Flip display can be configured to either portrait or landscape orientation, depending on unique class needs, and has a portable, wheel-based stand for easy transportation and flexibility in class presentation.


Teachers are able to start class quickly and efficiently by sharing content from their mobile phone, laptop or tablet onto Flip display, all displayed in viewer-friendly UHD resolution for the most compelling learning experience. Hee-kyeong Jeon, a Korean language teacher at SKIS, said of her class’s Samsung Flip experience: “My students can concentrate and listen to me more compared to when they were looking at their own textbooks. By using the technology, students instantly see exactly what I am talking about.”



Not Just for Display


The Samsung Flip does not just benefit teachers; up to four participants can create content or annotate directly onto the screen, making it the perfect tool for group projects and other student engagement activities. The Samsung Flip may be replacing the traditional whiteboard and marker for SKIS students, but that does not mean it is not just as easy to use – with the Eraser function, unnecessary content can be simply wiped away by hand, and is automatically and continuously saved in case of erroneous deletion.


“We can make lively presentations thanks to the direct mirroring of the Flip with smartphones as well as USB ports,” remarks third-grade student Seo-hyun Choi. “It is easy to carry out tasks that involve writing and discussion at the same time.” Deok-hyeong Lee, Social Studies teacher at SKIS, is equally as enthusiastic about the options the Samsung Flip provides students with. “Flip helps my students understand what I’m explaining more easily, and I can use a variety of colors that the Passive Pen provides. Furthermore, it is easy to operate which means my students are participating more actively in their presentation activities.”


Thanks to the Samsung Flip, gone are the days of leaving key lessons behind on classroom boards. The digital display tool contains 20 pages of writing space with embedded quick search, auto-save and quick scroll functionalities. Once a class is over, a teacher is able to share the notes made with the students by e-mail or cloud-based share drive. With such ease of use, the Samsung Flip is helping streamline the modern classroom into being the most productive learning space it can be.


 “We are pleased to introduce the Samsung Flip to SKIS, providing collaborative solutions for teachers and students alike,” said Jui Siang Lee, President of Samsung Electronics Singapore. “We look forward to further innovating the educational industry in Singapore with our leading technology and solutions.”

Samsung Debuts World’s First Onyx Multiplex Theater in Shanghai, China with Wanda Cinema

Samsung Electronics is introducing the world’s first Onyx multiplex theater at Shanghai ARCH Wanda Cinema, located in Shanghai, China. On September 7th the first theater of its kind officially opened, offering six Samsung Onyx screens in one location, and creating the ultimate entertainment venue. These state-of-the-art screens will astonish audiences with an impressive visual experience, with a more powerful, compelling and memorable movie experience.


“The entire Samsung team is thrilled to be part of history with the first ever Onyx multi-theater from Wanda Cinemas in Shanghai, China,” said Seog-gi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Onyx technology was designed to bring the visual power of LED picture quality to the big screen and began the uprising of ultra-modern movie theaters for the future.”


Samsung’s new cinema led brand Onyx delivers the most brilliant and invigorating video and graphics with true black colors and vivid, dynamic images. With crisp LED picture quality, movie-goers will have a cinematic experience like nothing before.


Shanghai ARCH Wanda Cinema will feature six of Samsung’s Onyx Cinema LED screens, creating the most modern theater in existence. All of the 3D Cinema LED screens provide extreme reality features with high brightness and industry leading 3D dimensional depth. With the high dynamic range (HDR) picture refinement technology, the Onyx screens intensify content to the brightest levels with sharper and more detail-rich presentation.


To complete the audio and visual experience at the Shanghai ARCH Wanda Cinema, Harman’s JBL Sculpted Surround sound audio will complement any movie or show on the Onyx screens. Sounds will be harmonized with the content flawlessly with front to back speakers producing exceptional coverage throughout the theater.


Wanda Film Group is a Fortune 500 company and owns AMC, Odeon – UCI, Wanda and other cinema chains which total 1,551 cinemas globally and a total of 16,000 screens, accounting for 12 percent of the global box office earnings. Samsung and Wanda Cinemas worked together previously when Samsung installed its first Cinema LED screen in China at Wanda’s Wujiaochang Theater, located in Shanghai’s Yangpu District earlier this year.


Samsung Builds Another Digital Landmark, the Biggest SMART LED Signage in South America


Plaza Norte, one of the iconic shopping malls in Lima, the capital of Peru, is now home to South America’s largest digital out-of-home (DOOH) LED signage created by Samsung Electronics. The two hundred thousand square meter shopping mall houses major shops and brands. Now the shoppers and visitors can also gather at the square in front of the mall to indulge in watching a major sports game or an exciting cultural event on the mega-sized screen.


The signage at Lima’s Plaza Norte is the latest example of Samsung’s recent LED signage endeavors, following the installation of South Korea’s largest curved SMART LED signage outside of COEX convention center in one of the most bustling areas of Seoul.



Samsung, the No.1 Leader in Global Signage Market

Samsung has held the number one market share of 24.9%1 in the global signage market for nine consecutive years and will likely continue its position as a world leader for the tenth year according to 2018 1Q data released by IHS Markit. The company has continuously developed innovative signage products such as ultra-large-sized LED Signage and The Wall Professional. Back in 2009, Samsung opened up the video wall signage market by introducing the thinnest 7.3mm bezel video wall ever; and in 2015, the company acquired the North American LED commercial display company YESCO Electronics to strengthen its B2B display business.2



Breaking Records of Largest LED Signages


This year, Samsung Electronics is leading the market by focusing on large-sized LED signages, as showcased by record-breaking sizes of LED signages in Korea and Peru. Aside from the newest addition in Lima, Peru, Samsung also installed the longest ribbon-type advanced LED signage in New Zealand’s national stadium Eden Park as part of its official partnership with the Stadium. The curved LED signage outside of AFAS Circustheater, one of the most prominent theaters in the Netherlands, is another case where Samsung installed a large-sized LED signage custom-designed to meet unique needs.


To build the largest DOOH LED signage in South America, Samsung’s Enterprise Business Team collaborated with Plaza Norte’s marketing team for many months to launch the LED screen located on the outside of the Plaza Norte building. Building upon the previous experiences in the field, Samsung’s engineers decided that the ideal LED screen product for the mall would be the XA160F outdoor, which consists of 528 cabinets and has an area of 487 square meters.



The Samsung XA160F SMART LED Signage outdoor display features a 16.0mm pixel pitch for enhanced resolution. The screen also comes with IP65 standards that ensure the screen holds up under all types of weather conditions, and the panels have an anti-UV treatment that prevents deformation and discoloration due to sun exposure. In terms of performance, its design and brightness level deter the interference of light, maintaining levels of 7,700 nits at all times.


As it’s the largest DOOH LED signage in South America, the 487 square-meter screen marks a milestone for Samsung. The company will now strive for even higher goals in product innovation and project development regarding its professional display business.


Crowds of spectators gathered to watch the screen presentation at the opening ceremony of the 487m2 LED signage screens on July 4th at the Plaza Norte in Lima. The opening ceremony presentation treated viewers to a dazzling visual display on the 16.0mm pixel pitch screens.



1 Data excludes performance in Consumer and Hospitality TVs used for signages.

2 YESCO Electronics, a LED display manufacturing company based in Utah, US, was rebranded as Prismview in March 2016.

[Infographic] Discover Samsung’s Onyx Cinema LED Screen around the World

Ever since its first installation at the Lotte Cinema World Tower in Seoul, Samsung Electronics’ Onyx Cinema LED screen has expanded to regions across the world – specifically, twelve movie theaters in nine countries worldwide to-date, as shown in the graphic below. Most recently, Onyx was installed in Hong Kong and Malaysia – to deliver an extraordinary cinematic experience to even more movie lovers, with a number of additional orders currently in the pipeline.




Now in Malaysia and Hong Kong – Onyx screens installed all across Asia

This year, Samsung announced partnerships with two of Asia’s largest cinema circuits – Hong Kong’s MCL Cinemas and Malaysia’s Golden Screen Cinemas (GSC) – to install the Onyx Cinema LED screen. Earlier this month, on June 7, Onyx officially opened at the MOVIE TOWN theater of MCL Cinemas, which has a total of nine prime cinema sites and 48 screens in the Hong Kong region, as well as the GSC group’s Mid Valley Megamall cinema in Malaysia.


In addition this month, Samsung and global cinema companies including INOX and PVR Cinemas of India kicked-off plans to create Onyx theaters in their respective regions to bring the world’s audiences a better movie experience.



Rapid adoption driven by superior cinema experience

Samsung Onyx has quickly caught on in popularity, with its features that take the cinema experience to the next level. For example, Samsung Onyx’ backlit screen helps bring out a screen’s true colors providing imagery depiction, crisp and free from distortion. Onyx’ High Dynamic Range (HDR) picture refinement and infinite contrast and brightness technologies also add-in to enable sharper presentations, and Samsung’s Audio Lab and JBL by Harman have cooperated to develop the Cinema LED screen’s innovative audio technology that expands audio range throughout theater seating areas.


Hong Kong’s MCL Cinemas (left) and Malaysia’s Golden Screen Cinemas (right)

Samsung Electronics and Steinway Lyngdorf Partner to Deliver Unmatched Audiovisual Experience with ‘The Wall’

Samsung Electronics announced today its partnership with the world’s finest audio systems company, Steinway Lyngdorf, for its next generation MicroLED display, ‘The Wall’. Samsung’s impressive display and Steinway Lyngdorf’s state-of-the-art sound system are a perfect combination that provides the ultimate viewing experience. First introduced at the Consumer Electronics Show (CES) 2018, The Wall was one of the most talked-about displays of the show and continues to generate buzz within the industry.


“The Wall is Samsung’s latest symbol of true innovation,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through our partnership with Steinway Lyngdorf, we are pioneering a new name in display technology and delivering an unmatched, one-of-a-kind audiovisual experience.”



The first of its kind, The Wall provides superior color purity and accuracy, perfect viewing experience in both light and dark environments, and is more durable than conventional displays, all with less energy consumption. Its modular design is configurable and its 146-inch standard size is customizable without affecting performance or presentation quality.


The first audio company to create a fully digital amplifier in 1998, Steinway Lyngdorf is the perfect audio partner for The Wall. Steinway Lyngdorf’s audio system became the winner of the coveted “Editor’s Choice” award from The Absolute Sound magazine for six consecutive years. Their audio system includes a sound tuning service with RoomPerfect™ room correction, which is one of the world’s most sophisticated solutions for adapting the sound system to the environment.


Complementing Samsung’s extraordinary visuals is the exquisite sound from Steinway Lyngdorf’s freestanding Steinway & Sons Model B loudspeaker, which is paired with the new Steinway & Sons P100 surround sound processor. The Model B is a full-range dipole speaker finely-crafted to produce pure sound quality and lifelike musicality.


“Both products are made with one ultimate goal – to create the most realistic experience possible with today’s advanced display technology and the leading sound system design,” said Peter Lyngdorf, owner and founder of Steinway Lyngdorf. “By combining a state-of-the-art visual display with a refined audio system, Samsung and Steinway Lyngdorf delivers an enhanced sense of ‘being there’, and no cost was spared to achieve the ultimate experience.”


Samsung and Steinway Lyngdorf are exhibiting Steinway & Sons Model B speaker with The Wall Professional at InfoComm 2018, from June 6th to 8th. The Wall Professional, which is now available for pre-order, is geared toward both commercial and residential markets from premium indoor spaces, to media spaces and private cinemas. As a first step of the partnership, Samsung and Steinway Lyngdorf have presented The Wall Professional and Model B as a perfect bundle solution for customers who need not only the best viewing, but also superior audiovisual system.


For more information about The Wall, visit:



About Steinway Lyngdorf

Since 2005, Steinway Lyngdorf has been the pinnacle of the audio industry. Our name is, and always has been, synonymous with impeccable craftsmanship and 21st century technologies. Designed, developed and manufactured in Denmark, Steinway Lyngdorf sound systems are the only system on the planet that are qualified to be manufactured in partnership with Steinway & Sons. For more information about Steinway Lyngdorf –

[Interview] “Enhanced Sense of Presence”: How Samsung Took the Wall to the Next Level with Steinway Lyngdorf


“Viewers will be struck by the enhanced sense of presence the first time they experience The Wall and Steinway Lyngdorf combination,”

– Peter Lyngdorf, founder of Steinway Lyngdorf


Samsung Electronics recently teamed up with the world’s finest audio systems manufacturer Steinway Lyngdorf in search of the ultimate audiovisual experience. The result is a groundbreaking system which combines the dynamic visual qualities of The Wall with Steinway Lyngdorf’s exquisite Model B loudspeakers.


Founded in Denmark in 2005, Steinway Lyngdorf brings together the heritage of Steinway & Sons, the world’s finest piano maker, with the uncompromising vision of audio innovator Peter Lyngdorf to create high-end sound systems. A world-renowned audio engineer, Lyngdorf is responsible for some of the biggest breakthroughs in sound technology. Not only did he create the first fully digital amplifier, the engineer also pioneered Digital Room Compensation technology.


Here’s the story of how Samsung collaborated with Steinway Lyngdorf to create a one-of-a-kind audiovisual system.


Peter Lyngdorf, founder of Steinway Lyngdorf



A Shared Passion for Innovation

When Samsung unveiled The Wall earlier this year, it marked a key milestone in the company’s development of top-end displays. While the Wall has superior color display with true black and HDR capabilities, and it is designed and manufactured through a host of cutting-edge technology innovations, one final piece of the puzzle was missing.


“The Wall requires an independent audio solution that can match the visual experience regardless of the acoustic setting,” says Alex Szabo (below) from Samsung Electronics’ Enterprise Product Marketing Group. “Being a great and prestigious audio brand, we thought Steinway Lyngdorf was the natural choice for collaboration may our clients require high end stereo of full surround solutions.”



Samsung and Steinway Lyngdorf both share the same desire to push the envelop in their respective fields, which meant that a common language was already in place for a dynamic partnership to flourish.


As Lyngdorf explains, “Our systems do not require extensive acoustical modifications to the space to allow for great sound. We wanted to use our scientific research to make a range of audio solutions to complement the great visual quality of The Wall.”



In Search of Perfection


After hours of testing and fine-tuning, both companies finally settled on the ultimate audio companion for The Wall – Steinway Lyngdorf’s Model B speakers.


“The Model B system is controlled by our P100 multichannel processor,” Lyngdorf says. “This means the speakers can handle all audio parameters to produce optimum sound.”


Equipped with Steinway Lyngdorf’s RoomPerfect system, the Model B speakers can be adjusted to maximize the acoustics of any room, regardless of its size or shape, and allows for artificial calibration as well.


“Our unique technologies in sound management not only provide realistic sounds even in the most challenging environments but also allows for flexibility in installation,” says Lyngdorf. “They can be virtually invisible or become a part of a room’s décor without compromising on sound quality.



Enhanced Sense of Immersion

Viewers experiencing The Wall and Steinway Lyngdorf Model B system


Spending time with The Wall and Steinway Lyngdorf speakers (such as the Model B) in person is the only way to truly appreciate the monumental creation of Samsung’s collaboration with Steinway Lyngdorf. Surrounded by life-like images and sound, viewers will feel like they are in the heart of the action, enveloped in a dazzling audiovisual spectacle unlike any other.


“The result of the collaboration shows that exceptional sound and image together add up to far more than the sum of the parts,” says Lyngdorf.


The UHD 146” Wall Professional will be exhibited alongside a pair of matt black color (designed specifically for the collaboration) Model B speakers at Infocomm 2018 from 6 to 8 June. The audiovisual system is now available for pre-order.

Samsung Launches The Wall Professional for Commercial Industry at InfoComm 2018

Samsung today announced at InfoComm 2018 the introduction of The Wall Professional – a modular, MicroLED display that can extend to hundreds of inches in size while delivering impressive black color, brightness, and contrast in any commercial setting. InfoComm 2018 attendees are invited to “See the Greatness” of The Wall as well as other display products and digital signage solutions at the Samsung booth (#C3127). Pre-orders of The Wall are now available from Samsung with the first orders shipping in the third quarter of 2018.


“Through the launch of The Wall Professional, we are changing the way users interact and the way businesses display content by delivering a one-of-a-kind visual experience,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “This first-of-its-kind display is just one product in our broad InfoComm 2018 line-up aimed at providing a state-of-the-art, next-generation visual experience. We look forward to sharing our vision for what’s next with our customers, partners, and peers at the world’s largest event for AV(audio visual) professionals.”



The Wall Professional: The Future of Display Technology


A business-ready variation of one of CES 2018’s most talked-about consumer displays, The Wall Professional’s modular design is configurable and customizable. It provides perfect black and superior color purity in a bright environment, as well as in the dark. The stylish design of The Wall will modernize any corporate lobby, museum, gallery or luxury retail space. The Wall Professional is highly reliable and efficient. In any arrangement, the display’s HDR10+ technology and MicroLED pixel modules produce unparalleled peak brightness of 1600nit, excellent color presentation and brilliant imagery free of color filters or backlighting


Great Black – Black is the essence of detail. The Wall forms the essence of black. The fusion of an exceptionally black base with a specialized ultra-low reflection black technology delivers pure black levels for unparalleled contrast and immaculate detail.


Great Color – True detail comes from true colors. The Wall’s inherent color qualities, with two times superior color purity and a wider color gamut than conventional LEDs, produce vibrant-yet-natural colors for an awe-inspiring visual experience.


Great Refinement – Cutting-edge innovation is the fruition of refinement. The Wall’s industry-leading picture quality engine—advanced HDR picture refinement, HDR10+ and more—possesses an intuitive capability to render optimum peak brightness and an extremely accurate grayscale expression for true-to-life imagery.



MagicINFO 6: Simplifying Content Creation and Management

The MagicINFO 6 is Samsung’s latest content management platform that allows businesses in any environment to conveniently create, schedule and deploy content across their entire digital signage network. The platform is powered by the TIZEN 4.0 operating system which offers the seamless remote ability for both software and hardware and supports remote management, enabling content teams to update message designs and schedules from any location at any time. The MagicINFO 6 is the industry`s best platform to support the hardware device with health checks for error detection and troubleshooting. It is compatible with all of Samsung’s signage based on the TIZEN 4.0 OS including The Wall Professional, the new QMN and QBN Series Intelligent UHD displays, and the IF Series LED Signage.


Dual Sided Outdoor Signage: Double the Ads, Maximize the Revenue


InfoComm 2018 attendees will also be the first to see Samsung’s Dual Sided Outdoor Signage display (Model OH85N-D). Backed by the TIZEN 4.0 OS, and available in an 85-inch display, the Dual Sided Outdoor Signage will be available for spaces such as bus-stop shelters and street benches. With advertising content showcased on both sides of the display, the signage is expected to maximize advertising revenue for featured businesses.


Intelligent UHD Signage: A Powerful and Versatile Experience

Also based on the TIZEN 4.0 OS, Samsung’s new QMN Series (500nit brightness) and QBN Series (350nit brightness) Intelligent UHD displays achieve crisper and clearer content for users seeking a more powerful and versatile experience. The displays’ intelligent engine automatically upgrades FHD content from any source to sharper, clearer UHD quality, improving the viewing experience instantaneously and without extensive manual input. The global launch of the Intelligent UHD Signage, including North America, will be this June.



IF Series LED Signage: Superior Picture Quality


Samsung will also showcase its fine pixel pitch IF Series LED Signage (P1.2 model), which will be available in the United States in June this year. These cutting-edge displays combine Samsung’s leading video processing technologies with HDR picture refinement to add clarity and sophistication to featured content—all with a compact, easy-to-maintain design. This includes specialized scene-by-scene adaptation technology that optimizes gradation and brightness levels within each individual content frame, to produce the most detailed and realistic picture possible.


For more information about The Wall Professional, visit:

Next Mobile Economy Makes Its Debut at TED2018


Just as improvements to the steam engine transformed societies during the Industrial Revolution, quantum leaps in mobile technology are redefining our experiences in the Information Revolution. From the way we work, play, learn, and even love, almost everything we do revolves around smartphones, tablets and wearable devices.


All signs show that our reliance on mobile technology will continue to grow exponentially. By 2025, it’s estimated that the average person will interact with connected devices once every 18 seconds.1 At Samsung, we call this oncoming transformation the Next Mobile Economy.


History tells us that in order for a technological revolution to occur, businesses and organizations of all sizes must adapt to its demands. Samsung is dedicated to help prepare companies of all sizes seize opportunities and overcome the challenges that come with a constantly-evolving mobile landscape. This is why we presented our vision of the Next Mobile Economy at TED2018: The Age of Amazement in Vancouver, Canada to kickstart a global conversation on its implications and potentials.



An Open Vision: Experience New Mobile Economy at Social Space

Samsung showcases Next Mobile Economy via Social Space at TED2018. (Lawrence Sumulong/TED)


TED2018 participants sharing ideas at Social Space. (Lawrence Sumulong/TED)


Social Space offers hands-on experiences with Samsung’s mobile devices. (Lawrence Sumulong/TED)


At its core, the Next Mobile Economy is about transforming businesses by pushing  the boundaries of how we work. This begins with businesses and organizations embracing openness in mobile solutions throughout four key pillars that make up the Next Mobile Economy – a goal which led Samsung to set up Social Space at TED2018, an interactive area designed to foster discussions.



Open Yet Secure

In the Next Mobile Economy, businesses will see an unprecedented increase in the speed and volume of data transactions. While this will enable more seamless operations, it also leaves companies at risk of security breaches and leaks.



Open Yet Controlled

Prevention starts with finding mobile solutions that are open yet controlled and secure. These systems will allow IT managers to update and configure mobile devices remotely, while ensuring sensitive data is protected from potential cyberattacks.



Open Customization

While delivering bespoke services is widely recognized as a key to success, few companies consider customizing their internal and B2B technologies as equally important. But relying on off-the-shelf software and systems will be insufficient in the Next Mobile Economy, as businesses which implement tailored solutions from top to bottom will have a head start.



Open Collaboration

To develop customized mobile solutions and future-ready systems, companies need to establish open collaboration with their technology partners. The principle of open collaboration also has to extend to the technological tools in future workplaces. Equipping workers with mobile devices which encourage collaboration will be vital in creating greater flexibility and enhancing efficiency.



Beyond a Slogan: New Mobile Economy in Action

The ideas and values of the Next Mobile Economy may seem far-fetched for some. But a closer look at the burgeoning mobile ecosystems at leading companies and organizations shows that the paradigm shift is already happening, generating transformative results.


One such example is the Mobile Policing Program launched by the Surrey & Sussex Police Force in the UK.


This police force worked closely with Samsung as its mobile partner to tailor, integrate and roll out secure mobile devices for police officers, which in turn are a vital means of collaborating in-field. Through these devices, the force reports improved sharing of vital information between county control rooms and officers on duty, emphasizing the future benefits such a collaborative approach could provide UK-wide policing.


“Our mobile program has allowed greater co-operation between forces and means we can utilize our officers more effectively,” Shane Baker, Chief Inspector and head of digital transformation for Surrey & Sussex Police explains. “We see mobile as the tool to further unify and collaborate on the front line, bringing police forces together to ensure the public’s safety and experience of the police is joined up across the UK.”


Both now and in the future, the control of certain enterprise mobile devices will be paramount to public safety.


“Control of our mobile devices is absolutely important for us, given the nature of what we do,” states Baker. “We have had devices lost in the field and through using EMM systems such as Samsung Knox, we have been able to remotely wipe devices to ensure information and data isn’t released to the public.”


For Chief Inspector Baker and his police colleagues, the additional layer of control provided by Samsung Knox has instilled greater confidence to use mobile devices in the field, enabling police officers to make more informed decisions at critical moments, with the knowledge that their devices are protected should they be damaged, lost or stolen.




A Mobile Future: Solving Challenges and Creating Opportunities

While the foundations of the Next Mobile Economy are firmly in place, there are still more questions than answers on where the latest phase of digital revolution could take us. Only a multi-disciplinary global dialogue can help us maximize the full potential of this transformation.


At TED2018, Samsung began laying the groundwork for such a platform. Gathering dozens of leading figures in key global industries, we led a three-day workshop to explore the use of mobile technology to solve problems and create opportunities.


Through hours of engaging dialogue, the workshop generated fascinating insights on the future of New Mobile Economy in a wide-range of fields. Participants from the healthcare sector, for example, saw the potential of cloud technology to improve the accuracy and speed of gathering patients’ medical history. Artificial intelligence, meanwhile, could be used to analyze and improve urban traffic management.


At the same time, the workshop served as a timely reminder that the Next Mobile Economy is still very much a work in progress. Debates raged on over potential technical and ethical problems that could arise from greater reliance on mobile technology. Control over information accuracy, the global digital divide and sources of funding for mobile infrastructure were among a long list of issues tackled during discussions.


All technological revolutions are a product of collective actions, and the success of the New Mobile Economy will be no different. The conversations at Samsung’s Social Space and workshops are only the beginning of realizing a mobile future.


To learn more about the Next Mobile Economy, please visit this link.



1GSMA Mobile Economy 2018

[Infographic] Samsung Onyx Cinema LED Screen: the Next Generation of Cinema

For over 120 years, beginning with the earliest models invented in the late 19th century, the film projector has been the steadfast medium of cinema display. Last year marked a new chapter in cinema history, as Samsung’s world-first Cinema LED screen was unveiled, ushering in the next generation of movie theater technology. The sensation of watching a movie on the backlit Cinema LED screen – with its High Dynamic Range (HDR) picture quality and infinite contrast ratio – is unlike anything experienced before and the screen has been installed in different cinemas around the world.


Now, with increasing interest in the technology from movie experts and enthusiasts, Samsung has announced the launch of Samsung Onyx Cinema LED, a comprehensive cinema screen and sound solution for movie theaters.


Inspired by the gemstone of the same name, the Samsung Onyx brand is an allusion to the Cinema LED screen’s true black colors, offering the audience a detail-rich and vivid cinema experience.  Samsung Onyx invites movie-goers to experience a next-level viewing environment with the comprehensive solutions, Onyx VIEW, Onyx 3D and Onyx SOUND. As Samsung Onyx is unaffected by ambient light, Onyx VIEW upholds consistent and distortion-free picture quality that keeps audiences engaged and furthers realism. Featuring high brightness and picture quality, Onyx 3D takes realism to the screen and offers an immersive 3D experience. With support from JBL by Harman Professional’s sculpted surround sound system, Onyx SOUND expands the audio sweet spot within a given theater. When combined with Samsung’s proprietary technology, the result is sound optimized and perfectly-tuned to fit LED screen.


Check out the infographic below for more details on the industry-first cinematic experience.


Samsung Redefines the Movie Theater Experience with the New Onyx Cinema LED Screen


Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics will officially launch its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theater” name moving forward.


Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.


“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading decision-makers in the movie industry to usher in the next generation of cinema.”



The Next Generation of Cinema

Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.


CinemaCon 2018 attendees also will be among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.


Samsung will also preview the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.



Expanding Presence through Worldwide Partnerships

The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.


“As the heart of the American film industry, Hollywood is an appropriate and symbolic location to introduce a game-changing technology in the Samsung Onyx for movie producers and consumers,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience, and look forward to sharing the Samsung Onyx with even wider audiences both in the U.S. and throughout the world.”


As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor® HDR-compliant pictures that shine on the Onyx screen. CinemaCon 2018 attendees will get a sneak peek at the benefits of this alliance, as Samsung will unveil EclairColor-enhanced visuals on its next-generation display. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.


“Today’s movies feature the most sophisticated production and advanced graphics ever, and producers and directors need powerful theater technology to showcase their works as intended and at optimal quality,” said Jean Mizrahi, president and co-founder of Ymagis Group. “We anticipate dynamic and powerful cinema displays like the Onyx becoming the accepted industry standard in the coming years, and we are honored to partner with Samsung to drive change throughout the industry and ultimately improve the content experience for cinema-goers everywhere.”


At CinemaCon, Samsung will additionally highlight its partnerships with production equipment businesses, such as the new research and development initiative performed in conjunction with Arnold & Richter Cine Technik (ARRI), a Munich-based designer and manufacturer of specialized motion picture camera and lighting systems, to create Onyx-optimized content. Samsung is also collaborating with GDC Technology, a leading global provider of end-to-end digital cinema solutions, to develop Onyx-compatible cinema servers.


Taking place April 23-26, 2018 at Caesar’s Palace in Las Vegas, CinemaCon is the official convention of the National Association of Theater Owners with participants from more than 80 countries expected to attend.


For more information about Samsung Onyx, visit:


Samsung’s Interactive Display Solutions Take Center Stage


Samsung Electronics has been showcasing its portfolio of innovative display solutions at the Digital Signage Expo in Las Vegas in March. The company’s collection of cutting-edge solutions includes the latest digital signage products, industry-leading displays including the Samsung Flip and exciting new video conferencing solutions with HARMAN and Cisco.


Samsung’s workplace solutions are designed to foster a creative, collaborative and productive business environment. The Samsung Flip is a perfect example of Samsung taking digital connectivity and collaboration to a new level by transforming the paper white board into a digital solution for businesses designing mobile workspaces.


The Samsung Flip display promotes more collaborative digital engagement by addressing some of the leading challenges businesses face when coordinating, facilitating and recapping meetings. The Samsung Flip gives users the familiar feel of writing, while also providing a noticeable upgrade on both analog boards and standard flip charts. Additional capabilities include the display’s ability to easily share and search content, allowing for multiple users to contribute at once and quickly transform any location into a huddle room with its wheel-based, portable stand.


By leveraging Samsung’s industry-leading professional displays and collaboration products from HARMAN, the Samsung-HARMAN Huddle Room Solutions take a modern twist on a huddle space. From reducing setup time and offering support for sharing materials with the advanced display technology, these meeting systems can address all needs for small and medium-sized collaboration sizes. Suitable for modern office style, it provides the best solution for BYOD meetings and comes with easy to use features including one-click Skype for Business. The huddle rooms are available in four different options, providing a range of functionality for any huddle room application, including: Huddle Standard Solution, Huddle Premium Solution, Huddle Enterprise Solution and Huddle Enterprise Plus Solution.


Visitors used the Cisco Spark Room solution to connect the Cisco Korea office and the exhibition hall in Las Vegas for video conferencing.


Samsung and Cisco have completed the HDMI-CEC compatibility test between Samsung’s QMH and QBH displays, and Cisco Spark Room Kit and Kit Plus. Now, Samsung UHD SMART Signage, QMH Series displays and the last firmware release of Tizen 3.0 can be seamlessly integrated with the Cisco Room Kit Series featuring non-touch and play synchronization for smooth user experience.


Combining Samsung’s dynamic displays with Cisco’s innovative video conferencing creates the ultimate Cisco meeting experience. It includes automatic recognition of devices, optimal Spark display configuration for video conferencing and automatic HDMI switching for incoming calls. Powered by stat of the art technology, it provides more advanced features including analytics and cloud service. The compatibility of Samsung displays and Cisco solutions create smart rooms for smart meetings with crisp images and clear connections.


Further, business managers can elevate the customer experience at their commercial locations by installing Samsung’s fine pixel pitch IF-H LED screens for an ideal combination of superior picture quality and intuitive usability. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content – all within a compact, easy-to-maintain design. In turn, indoor users can deliver more realistic and memorable content without incurring additional costs or added burden.


Back in February, Samsung unveiled its state-of the art display technologies including ‘The Wall’ and ‘3D Cinema LED’ at the ISE 2018. The company has shown continued commitment to setting new standards in the display market and will continue to make meaningful contributions as an industry leader.


[Video] A Look into the Future of Connected Cars by Samsung and HARMAN

Did you know that the future of driving is right around the corner? At CES 2018, Samsung and HARMAN showcased some of the innovations that will be featured in the vehicles you will experience in the future. This includes a Digital Cockpit, made to enhance the experience of driving, telematics using top-of-the-line 5G connectivity, and even autonomous vehicle technology.


Eventually, people will be driven by their cars – not the other way around. This will open the door to new possibilities. Cars will be a personalized workplace, entertainment center and a vital part of your digital life. And the best thing is, these efforts will also include functionalities to make driving safer and more enjoyable than ever. Samsung and HARMAN are committed to using their deep, combined technological experience to create the revolutionary car of the future. These videos will show you how.



Rinspeed Snap



Digital Cockpit Solution






DRVLine Automated Driving Platform









Configurable Audio Experience

World’s First! Introducing the Ultimate 3-Dimensional Experience, ‘3D Cinema LED’

A 3D version of the Cinema LED Screen has been unveiled to the world. Samsung Electronics formally debuted its latest product at ISE (Integrated Systems Europe) 2018, the largest commercial display exhibition in Europe, which began on February 6 in Amsterdam, Netherlands. This is the second time that Samsung showcased a ‘first of its kind’ screen after its first-ever Cinema LED that made its first appearance last March.


Samsung Cinema LED Screen has been acclaimed for overcoming the limitations of existing film projectors in theaters. Viewers have praised the screen for making them feel as if they are watching a 3D film, with its crystal-clear 4K (4,096 x 2,160) resolution picture quality, infinite ‘true black’ HDR, and non-distorted visual imagery.


In less than a year, Samsung turned the viewers’ ‘feeling’ of watching a 3D film into a reality. The true 3D technology was incorporated into the Cinema LED Screen, which gives the ultimate 3- dimensional experience by utilizing the brightness and quality of Cinema LED as it is. Samsung Newsroom met with Dongsoo Koo, from Samsung Visual Display Division’s Enterprise Product Planning Group, who participated in the whole process of bringing the 3D Cinema LED into the world.


Dongsoo Koo, from Samsung’s Enterprise Product Planning Group



Long History of 3D Films that Began from the ‘Binocular Disparity’

“It is the movie ‘Avatar,’ the box office hit of 2009, that usually comes into people’s minds when thinking of 3D movies. However, 3D technology already existed in the 1890s. In fact, it was in 1832 when the physicist Charles Wheatstone first discovered the principle of 3D, which makes it a more than 180-year-old technology. During the 1950s, about 40 3D films were produced in Hollywood.”


The principle of a 3D video is quite simple. There’s a gap between our two eyes, the 65mm disparity between the right and left eye. This ‘binocular disparity’ adds three-dimensional sense to the visual information that our eyes receive. The mechanism of a 3D video is essentially the same. 3D cameras are mounted with two different lenses. For the visual information taken with the two lenses of a 3D camera to be delivered to our two eyes, there should be two screens, too. But since only one screen can be installed, we need a technology to realize 3D video on that screen. Halving the scanline1 to deliver the video to our two eyes respectively can be one way or making the two videos intersect with each other at an extremely high speed can be another.


To get a three-dimensional sense, you need separate visuals for each of the left and right eyes and realize the two scenes on a single screen.



Catching Both Birds: Brightness and Resolution

Likewise, there are various ways of realizing 3D on a screen. However, the number one priority in 3D Cinema LED development was that no matter which method is adopted, the best level resolution of Cinema LED Screen should be maintained. This was what kept Samsung up at night.


“The existing 3D cinemas had to compromise between brightness and resolution. The screen is dark as if the viewers are wearing sunglasses in the theater. The brightness is already halved, and with the 3D glasses that audience must wear, it becomes a one-third level compared to other 2D films. The resolution is halved too. It is inevitable as the videos for the left and right eye are overlapped and reflected.”


The evident limitation for existing 3D theater clearly revealed the path for 3D Cinema LED. “The brighter the visual information is, the more our eyes receive the three-dimensional impression. Therefore, we had to develop a new product that delivers the same brightness of Cinema LED, even while wearing the 3D glasses. We also could not sacrifice the resolution. It’s clear that lower resolution equals a lower sense of reality.”


It was not an easy goal. But Samsung’s know-how on 3D TV and the knowledge of Cinema LED created the synergy for the company to overcome the limitation on brightness and resolution of the existing 3D movie theaters’. 3D Cinema LED’s full and precise color refuses comparison any premium movie theaters.




Less Dizziness in 3D Film Experience

3D technology makes movies to be more immersive, but it can also cause inconveniences such as dizziness and headaches. The 3D Cinema LED screen has significantly improved dizziness that specifically involves 3D.


There are two reasons for the dizziness. The dizziness from the content itself occurs due to the mismatch between the reality and what our brain recognizes. That is, our body is sitting still but our brain thinks the body is moving. In addition, when we stare at a certain screen for more than two hours in a dark room, it is natural to develop a headache.


However, Koo proudly told that 3D Cinema LED has no degrading of brightness and improves the display-related dizziness by eliminating many of the triggering factors except those coming from the content itself. Therefore, the viewers experience less dizziness. “The left video should be seen only by the left eye and the right video only by the right eye. But there are moments when our eyes receive overlapped imagery. This is called ‘crosstalk,’ and the repetition of crosswalk causes the dizziness and headache. Fortunately, our developers came up with an algorithm for 3D Cinema LED to completely get rid of any crosstalk from happening, therefore dealing with the dizziness and headache issues.”


Mr. Koo (right) from Enterprise Product Planning Group and Sandy Kim (left) of Enterprise Marketing Group are introducing the advantages of 3D Cinema LED, which can be enjoyed with the highest picture quality without dizziness.



Less Distortion, No Matter Where You Sit in the Theater

The 3D Cinema LED has the same viewing angle as the Cinema LED. The 3D Cinema LED provides the opportunity to enjoy the film with less distortion no matter where the viewer is seated, just like the Cinema LED did. “When watching in the conventional 3D theater, the image becomes darker or distorted as people go to the edge of the theater, but 3D Cinema LED has significantly improved the problem.”


For theaters to be a space that continuously delivers new experiences, the 3D Cinema LED is expected to play a bigger role. “People say ‘Seeing is Believing.’ One might not believe until seeing something, but once seeing it, there’s no denial. I think this applies to 3D Cinema LED, too. Before experiencing it, some might doubt whether there is an actual difference. But once they experience the new technology of ours, people will believe and understand that it is totally different. This year’s ISE will be the first moment of that unique experience,” said Koo, adding that soon people will be able to enjoy the ultimate 3-dimensional experience through 3D Cinema LED Screen.



While nothing can compare to actually being there, this video captured the 3D cinema LED screen over 3D glasses. The film is a trailer for “Valerian and the City of a Thousand Planets”.



1 a line or a row of pixels from a television screen

Samsung Introduces The Wall Professional for Improved Commercial Content Delivery at ISE 2018

At ISE 2018, Samsung Electronics literally will take LED engagement to new heights with the introduction of ‘The Wall Professional’ – a modular, large-format indoor MicroLED display that can extend to hundreds of inches in size while delivering outstanding brightness, contrast and viewing angles. The Wall Professional will serve as the centerpiece of a futuristic Samsung booth (4-S100) experience that welcomes ISE attendees into the future of commercial and professional interaction.


Samsung also introduces a host of cutting-edge technologies including 3D Cinema LED that empowers cinemas to deliver fresh, compelling and memorable movie contents to vital movie-goers.


“By upgrading to powerful LED displays that blend into all professional environments without space or size restrictions, businesses can deliver a next-level content experience that captivates audiences and ultimately translates to significant growth,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “The Wall Professional is just one component of our broad ISE 2018 lineup that offers futuristic solutions to emerging operational challenges, and we look forward to sharing our vision for what’s next with our customers, partners and peers at this one-of-a-kind pro AV and electronics forum.”



The Wall Professional: Fully Configurable in Size

A business-ready variation of one of CES 2018’s most talked-about consumer displays, The Wall Professional’s modular design allows for customized configurations beyond or below its 146-inch size standard. Users can add or remove unlimited LED screens to and from The Wall Professional without impacting performance or presentation quality. The display’s self-emitting MicroLED pixel modules produce brilliant imagery free of color filters or backlighting and envelop viewers through elevated peak brightness (up to 1,600nit) and a near infinite contrast ratio.



The Wall Professional builds upon its consumer counterpart with the integration of Samsung’s MagicInfo content management platform. Within MagicInfo, users can create, schedule and deploy content across a single Wall Professional display or Wall Professional display network from any location. The platform also provides complete display performance visibility for immediate error detection and troubleshooting.



3D Cinema LED: A Star-Studded Sequel

ISE 2018 attendees will be the first to see the next evolution of Samsung’s pioneering cinema display technology with the debut of the world’s first 3D Cinema LED screen. This enhanced display maintains consistent brightness to deliver subtitle text, images and even minor visual details with unprecedented accuracy, even while viewers wear 3D glasses. Unlike standard 3D cinemas with more limited visual reach, the Samsung 3D Cinema LED screen delivers these quality-enhancing benefits throughout the entire theater, ensuring that all movie-goers enjoy the same immersive viewing experience.



This 3D film accommodation marks a significant advancement upon the initial Samsung Cinema LED screen model. First introduced in March 2017, Samsung’s High Dynamic Range (HDR) Cinema LED Screen surpasses the capabilities of legacy screen-and-projector operations to deliver superior visual quality, technical performance and reliability for theaters and their guests.



Intelligent UHD Signage: A Consistent UHD Presentation

Samsung’s new QM (450nit brightness) and QB Series (350nit brightness) Intelligent UHD displays foster a next-level content experience thanks to an integrated conversion engine that automatically upgrades FHD materials to sharper, clearer UHD quality. As a result, business users can achieve bolder and more brilliant message delivery without the need for manual picture presetting. The Intelligent UHD displays’ Optimal Color Mode also intuitively adjusts picture quality to match usage and visibility trends.


The QM and QB Series displays also simplify the content delivery and maintenance processes for various forms of implementation. Each enclosed, wall-mounted Intelligent UHD display provides a centralized infrared receiver (Center IR) for user-friendly control and management. For added durability, the Intelligent UHD displays also undergo rigorous IP5x certification to maintain performance even when exposed to dust, dirt and other potentially hazardous environmental variables.



IF-D Series LED Signage: A Creative and Clear Content Center

Samsung’s fine pixel-pitch IF-D Series LED Signage invites booth visitors to explore new opportunities to deliver stunning and inspiring content within customizable, easy-to-manage formats. The IF-D Series displays align Samsung’s market-best video processing tools with HDR picture refinement to produce visuals that shine even against white or dark backgrounds. This combination elevates peak brightness levels (2,400nit) and initiates scene-by-scene gradation and optimization through Scene Adaptive HDR technology.



For additional eye-catching impact, businesses can configure the IF-D Series LED displays in a range of traditional and unconventional formats. The IF-D Series’ design flexibility includes curved compositions, with concave and convex implementations.



Samsung Flip Display: Flip the Future of Collaboration

Fresh off a successful debut at CES 2018, Samsung will also formally introduce its Samsung Flip interactive digital flip chart to the European market at ISE 2018. The Samsung Flip centralizes and expands collaborative capabilities within any business environment, eliminating the frustrations of the modern meeting and fostering more productive interaction.



The interactive display captured two 2018 Top New Technology (TNT) Awards, emerging victorious in the program’s Commercial Digital Signage Solutions: Hardware and Commercial Digital Signage Solutions: Software categories. Sponsored by CE Pro, Commercial Integrator, Essential Install and TechDecisions, and distributed annually at the start of ISE, the TNT Awards call attention to the top new technologies in the commercial, professional and residential integration spaces.


To learn more about ISE 2018, visit

Samsung Electronics Partners with World’s Largest Theater Operator, Wanda Cinemas, to Launch China’s First Cinema LED Theater


Samsung Electronics today announced a partnership with the world’s largest theater operator Wanda Cinemas to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theater, located in Shanghai’s Yangpu District. The theater marks the first implementation of Samsung’s Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand, and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.


“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theater and filmgoing experience. Through sharper colors, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favorite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”


The new partnership expands Samsung’s relationship with the world’s leading cinema chain. A Fortune 500 company, Wanda Cinema Line Corp. operates nearly 14,347 screens at more than 1,352 theaters around the world, and also owns recognizable global cinema brands including AMC, Carmike, Odeon and Hoyts Group. Even as Cinema LED at Shanghai’s Wujiaochang theater launches, Samsung and Wanda Cinemas already are finalizing a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.


As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theater display, Samsung’s Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpass that of legacy projector-based operations. Stretching nearly 10.3 m. (33.8 ft.) wide, the Cinema LED Screen fits comfortably in usual theater configurations, maintaining the same stunning picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colors, pristine whites and deep blacks.


To go with the stunning picture technology, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theater’s seating area, producing a true multi-sensory experience the way the content creators intended.



“As the world’s leading cinema company, our customers expect a differentiated and memorable theater experience both worthy of their investment and reflective of the Wanda Cinemas brand,” said Qi Wang, Vice President, Wanda Film Holding Co., Ltd. “We are honored to work with Samsung to set the new luxury theater standard, and look forward to making the Shanghai Cinema LED theater a must-see destination for both movie enthusiasts and casual consumers alike.”


With the demands for theater space evolving across the industry, Samsung’s Cinema LED Screen will enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theater. The display’s consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content including gaming competitions, corporate events and presentations, and sports and concert simulcasting, among others.


For more information about Samsung’s Cinema LED Screen, as well as related articles, photos and videos, visit


On February 4, the launch ceremony of the first Samsung Cinema LED of China was held at Wujiaochang’s Wanda Theater in Shanghai, China. From left, Jason Kim, VP of Samsung Electronics Visual Display Business, Yontak Jin, VP of Samsung Electronics China Consumer Elecronics Division, Wang Qi, CTO of Wanda Cinemas, Zeung Guang, VP of Wanda Cinemas, Frank Xiao, VP of HARMAN China Enterprise Business and David McKinney, VP of HARMAN.

A Closer Look at Samsung Flip, the Next Step in the Evolution of Workplace Collaboration


Despite the fact that people are increasingly using more and more digital devices to get things done, much of today’s workplace infrastructure – such as the office whiteboard – is still analog, which can prevent meetings from being as productive and time efficient as they should be.


Enter Samsung Flip. An upgrade on both standard paper flip charts and analog boards, the interactive display tool promotes more collaborative digital engagement by reducing the challenges businesses face when organizing, facilitating and recapping meetings.



Designed to Simplify Office Meetings 

Samsung Flip is the result of a three-year collaborative effort by numerous experts from various fields. While creating the product, they had one goal: to simplify office meetings.


“These days, many companies are embracing open-plan office environments where meetings are more likely to occur spontaneously rather than being planned in designated rooms,” noted Jeannie Kang, Principal Designer of the UX Team of Samsung Electronics’ Visual Display Business. “We wanted Samsung Flip to fulfill the need for a collaboration tool that could easily fit into today’s evolving workspace. So, we spent a great deal of time studying users’ collaboration patterns at work, as well as the advantages and disadvantages of both digital and analog tools to determine the necessary functions of the product and cut out the rest.”


The end product of the team’s efforts is a device that has the potential to ‘flip’ the workplace into an entirely new space.



Bring Ideas to Life – Anytime, Anywhere


Offering superior mobility and usability features, Samsung Flip contains all the essentials for creative and productive office meetings. For instance, its 55-inch display is attached to a movable stand and is the perfect size for small groups working together on new ideas, no matter what kind of office space they’re working in.


“While presentations are usually given in mid- to large-sized meeting rooms, brainstorming often takes place in smaller spaces,” explained Hyunho Choi, Enterprise Product Planning Group, Samsung Electronics. “We determined that 55 inches is the ideal size for a display being used in these more compact areas, which usually accommodate groups of five to 10 people.”


The display can also be configured to portrait or landscape orientations based on users’ unique meeting needs. In these ways, Samsung Flip maximizes the potential of working spaces, meaning employee creativity never has to be limited by space.


(Left) The Passive Pen holder is conveniently located under the screen. (Right) Upon pressing the button or removing the Passive Pen from its holder, Samsung Flip powers on automatically so not a minute of your meeting is wasted.


Samsung Flip’s ultra-high definition (UHD) display and Passive Pen replace the traditional white board and marker but are just as easy to use. In fact, writing on the display is as natural as writing on a conventional paper flip board, which is something Kang worked to achieve from the get-go.


“With the Passive Pen, the user feels as if they are writing on actual paper, thanks to the device’s exceptional pressure sensitivity,” Kang said. “By touching it to the screen, the user can opt to use the marker or highlighter tools based on their preferences. Additionally, a number of color options are available, all of which are highly visible.”


Multiple users can write on the screen simultaneously.


The most productive meetings are those where everyone in attendance is able to have their voice and ideas heard. That’s why up to four people can introduce content or annotate directly on the screen at the same time using either the Passive Pen, their fingers or a dual-sided pen.


Erasing is also just as easy and natural. Samsung Flip’s eraser function was designed to work in the same way we use our hands to erase notes on a whiteboard. With a quick swipe of the finger or palm, unnecessary content is wiped away from the display. Should a user need to retrieve erased information, they can do so easily, as written and erased content is automatically and continuously saved.




A Better View

Time management is an essential ingredient for workplace productivity. Samsung Flip helps to save time by simplifying the meeting preparation process by sending and receiving meeting materials through both wireless connectivity and USB, PC and mobile ports. Furthermore, its integrated screen-sharing functionality makes Samsung Flip content available on connected PCs, smartphones and tablets without interruption or reduced visual quality.


Samsung Flip’s NFC capabilities enable mirroring of device screens while its touch screen makes it easy to control these devices.


Users can also import content stored on their personal devices onto the screen to add their ideas to the discussion. For example, a participant’s smartphone screen can be mirrored on Samsung Flip’s screen. In this way, meeting attendees can get a better look at saved images or videos when necessary.


In addition to writing on mirrored content, users can also capture the selected content in the display – a much more convenient alternative to the traditional printing and posting of materials.




Store, Search and Share in a Snap

The Samsung Flip display securely stores all content within a central database, eliminating the need for cumbersome recaps or handwritten transcription when meetings come to an end.


Users also can access up to 20 pages of writing space, with embedded quick search and quick scroll functionalities available to instantly direct participants to specific content. This continuous stream avoids the lost time and interruptions that often result when meeting participants have to search through multiple papers or lines of notes to locate a specific detail. In addition to this function, meeting minutes can be previewed before sharing.




Despite having multiple access points, Samsung Flip’s saving and sharing functions are protected by an encrypted, password-based security system. Meeting participants can easily share materials through email or traditional printing. Users can also save meeting notes to a USB drive or other external sources without having to take additional steps.


“Samsung Flip isn’t just for displaying materials. You can write on the screen, connect it to a smartphone, run an app, capture that screen, add more content and save it,” Choi explained.


For this reason, Samsung Flip is expected to help usher in the workplace of the future, where collaboration and cooperation are essential for more productive meetings, and subsequently more creative and effective results.

Samsung’s Technology Takes Center Stage at the Southeast Asia’s Largest B2B Facility


Samsung Electronics has launched its largest B2B center in Southeast Asia as a sign of the growth prospects in the region and as a means of showcasing the innovative solutions it has for business customers.


The Executive Briefing Center (EBC) and Samsung Ho Chi Minh City Research & Development Center (SHRD) are located at the Samsung Electronics HCMC CE Complex (SEHC) in Vietnam. Both facilities will contain cutting edge technology and harbor frontier thinking to ultimately boost the performance of enterprises.


With a footprint of over 500m2, the center contains 12 zones displaying a range of smart solutions, which customers will be able to explore. Among those solutions are the visionary circle for smart digital displays. Here, a huge video wall comprised of 250 displays form the world’s largest screen to demonstrate what users can expect from Samsung’s displays products.


Other key areas in the EBC include solutions for transport control rooms, fashion inventory management, automation and optimization solutions for the hospitality industry, and smart schools, offices, factories and homes.



Meanwhile, the SHRD research center will be comprised of laboratories adjacent to a manufacturing area. This strategic facility will give technical and quality support in a number of ways to ensure the company can continue to innovate and develop new products. Automation, QT testing, circuits, software, modelling and 3D scanning are all on the remit of the SHRD. And with Samsung expecting to invite government agencies, business partners and local media, the new facility will be a key destination for Samsung’s B2B presence in Southeast Asia.


No two regions are the same and for Southeast Asia, there are a set of drivers that are positioning Samsung’s B2B business for robust performance. Improved city infrastructure and investment in public services have helped to bring about a promising outlook for the B2B market in Southeast Asian countries such as Vietnam, Malaysia and Indonesia. Also, the growth of businesses linked to tourism such as hotels provide additional avenues for smart signage, air conditioning systems and tablets.


Elsewhere in the region, in countries such as Australia, New Zealand and Singapore, it’s the digitization of everyday services and processes that is opening doors for growing B2B prospects. Supermarkets and restaurants are examples of businesses that are becoming smarter and therefore using tablets for ordering and smart signage for merchandise signboards and menu boards.


The arrival of Samsung’s EBC comes at an opportune time for Southeast Asia. The market is growing and so is the opportunity for Samsung to partner with companies that have an appetite to become smarter and more sophisticated with their technology.

Samsung Cinema LED: Cinema Technology of the Future Makes Its Way to Europe


Earlier this year at CinemaCon in Las Vegas, Samsung presented the world’s first Cinema LED screen for the film and cinema industry to wide anticipation. The debut was followed by installation of the world’s first commercial Cinema LED screen at Lotte Cinema World Tower in Seoul, Korea in July, and recently in October at the Paragon Cineplex Theatre in Bangkok, Thailand.


With an area of 10.24 x 5.4 meters, Samsung Cinema LED is able to depict current blockbusters in impressive full 4K resolution (4,096 x 2,160 pixels), and with High Dynamic Resolution (HDR), deliver a more captivating and vibrant viewing experience through next-generation picture quality. Samsung Cinema LED screen illuminates its vast display area through use of around 8.8 million LEDs, as well as immerses audiences in true-to-life audio utilizing technology developed in partnership between HARMAN Professional Solutions and Samsung Audio Lab.


With industry professionals and audiences around the world praising their initial experiences with Samsung Cinema LED screen, the innovative cinema technology is now making its way to Europe.


In collaboration with the Arena Cinemas and Imaculix AG, Samsung is currently building Europe’s first Cinema LED screen at the Arena Cinema Sihlcity in Zurich, Switzerland. With launch scheduled, the anticipation and vision for the new theatre concept is groundbreaking.


Edi Stöckli, owner of the Arena Cinemas explained, “Based on elimination of the projector beam and the high luminosity of Samsung Cinema LED screen, there are a host of new possibilities for interior design, and we are entirely removing the existing furnishings, and implementing an innovative seating concept to provide audiences with a totally new kind of cinematic experience.”


Samsung Cinema LED screen will allow creation of a solid black wall thanks to seamless installation and high-precision calibration. The ‘true black’ will make the movie theater pitch dark, and the 4K resolution, able to project the two usual cinema formats of flat and scope, will get rid of distracting dark gray stripes, long a pain point of traditional projectors. Thanks to LED technology, luminosity of the wall will be 10 times brighter than with conventional projectors, achieving intensity of up to 146-foot lambert or 500nit. Cinema LED’s HDR functionally also helps deliver full color brilliance and contrast even in the brightest or darkest of scenes, and the screen also provides significantly reduced energy consumption as compared to conventional projectors.


“At Samsung, our aim in advancing technological progress is to make life easier for people and enrich their lives,” said Daniel Périsset, Head of IT business at Samsung Electronics. “We have once again succeeded in doing this with the new Cinema LED screen, and are actively planning for expansion of the screens in theatres next year.”


In addition to Switzerland, Samsung continues to expand installation of its Cinema LED screen around the world including the USA during 2018.

Samsung Cinema LED Wins Raves from Hollywood Filmmakers at the Busan International Film Festival

The Samsung Cinema LED Screen, delivering a next-generation theater experience, has won rave reviews from global film industry professionals, movie critics and viewers at this year’s Busan International Film Festival (BIFF).


The Samsung Cinema LED Screen was installed at the Lotte Cinema in Centum City – one of the official theaters of BIFF – in Busan this past September. At this year’s BIFF, which is Asia’s largest film festival, around 300 movies from 75 countries were showcased throughout the festival. Audiences were able to watch the film “Mother!,” featuring actress Jennifer Lawrence and directed by Darren Aronofsky, on the Samsung Cinema LED Screen. The screen received high marks from film industry professionals, in particular for its realistic screen and color depiction keeping to the original intent of directors and producers.



Darren Aronofsky, director of “Mother!,” said, “I got to see [the movie on] this new screen, which is beautiful. I’m hopeful that if I say enough nice things, Samsung will put one in my house.”


Lighting director David Brown, who is known for his work on “The Lord of the Rings” films and “Avatar,” also praised the Cinema LED Screen saying, “I’m genuinely excited to see the Samsung stuff today. I came out of there thinking ‘Yes!’ I mean, this is actually so cool!’’


Darren Aronofsky, Director of “Mother!,” talked to audiences about the Samsung Cinema LED Screen after the movie.


David Brown, chief lighting technician for “The Lord of the Rings” films, discusses the benefits of the Samsung Cinema LED Screen.


During “Link of Cine-Asia,” the Asian film forum and business showcase of BIFF, Samsung also hosted a seminar for some 150 global movie industry professionals. Included among attendees was renowned camera director Tom Stern whose works include “Million Dollar Baby,” “American Sniper” and “Sully.”


“It’s a little bit like a piano. Would you rather have a piano with 66 keys or 99 keys? Hopefully one day we’re going to have a visual piano with 108 keys, which would be fantastic as a tool for somebody like me,” Stern stated. “I think the Samsung Cinema LED Screen is going to take movies to the next level. It’s going to be a better experience for everyone in the theater.”


Tom Stern, Hollywood Camera director for “Million Dollar Baby” and “Sully”, said that the Samsung Cinema LED Screen will provide a better experience for audiences.


Dow Griffith, location manager for “The Bourne Supremacy” and “Ghost in the Shell” also had good things to say about the screen. “I think it will engage all the senses, eliciting much stronger imagination and emotions. And that’s really what people in the entertainment business always strive to do – capture the audience’s emotions.”


The Samsung Cinema LED Screen has already begun to transform the film industry. At the beginning of this month, Samsung entered into an agreement with Major Cineplex, the largest movie theater chain in Thailand to provide its Cinema LED Screen. Samsung is continuing to expand its Cinema LED Screen theaters, with plans to install Cinema LED Screens in 10 percent of cinemas across the world by 2020.

Samsung Electronics Introduces Southeast Asia’s First Cinema LED Screen

Samsung Electronics is expanding its vision for the “Theater of the Future” by bringing its Cinema LED Screen to the Paragon Cineplex theater in Bangkok, Thailand. Samsung’s Cinema LED Screen, the world’s first DCI-compliant High Dynamic Range (HDR) LED theater display, is being introduced in Southeast Asia for the first time, following installations in Seoul and Busan, Korea, earlier this year.



On October 5 in Bangkok, Samsung Electronics held a signing ceremony for new partnership with Major Cineplex Group, the largest cinema company in Thailand with more than 110 theaters and 668 movie screens, to convert a 200-seat cinema at the Paragon Cineplex in Siam Paragon into its Cinema LED venue. Several additional premium theater renovations are also expected throughout the region during the coming year.


“The continued growth of the local entertainment industry and the openness to embracing new technologies made Thailand the perfect location for Southeast Asia’s first Cinema LED Screen,” said Yong Chul Jo, President of Samsung Electronics Thailand. “By delivering the most immersive theater environment possible, the Cinema LED Screen creates an unparalleled viewing experience guaranteed to make the Cinema LED theater a destination for movie enthusiasts.”


An upgrade on the screen-and-projector operation the industry has relied on for more than a century, the Samsung Cinema LED Screen reinvigorates cinema presentation through superior visual quality, technical performance and reliability. Although it extends nearly 10.3m (33.8ft) wide, the Cinema LED Screen is easy to install and configure within nearly any existing theater dimensions. The display also amplifies on-screen content through HDR picture quality, powered by ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL/500nit) nearly 10 times greater than that offered by traditional projectors. As a result, movie-goers can enjoy content free of distortion and brought to life through lifelike colors, pristine whites and deep blacks.


Samsung Cinema LED Screen at Lotte Cinema in Busan, Korea


Beyond its visual enhancements, the Cinema LED Screen also offers theater managers the reliability of long-term performance. The display’s shelf life of more than 100,000 service hours far exceeds that of traditional projectors and minimizes the need for costly maintenance. Additionally, the Cinema LED Screen employs a strict anti-copy encryption protocol to prevent unlawful streaming or content redistribution.


As the demands for cinema space evolve, Samsung’s Cinema LED Screen will offer theater managers in Thailand and across the world added flexibility to expand service offerings and generate new revenue. The display maintains a consistent presentation across a range of dark and ambient lighting conditions regardless of the featured content. This versatility will empower cinemas to use theater spaces for concert and sports event viewing, gaming competitions, corporate events and other non-traditional content sources.


“We are excited to partner with Samsung to shift the paradigm of entertainment content screening, and we look forward to inviting our customers and partners into a cinema more capable of bringing stories to life,” said Vicha Poolvaraluck, Chairman of Major Cineplex Group Plc.


In May 2017, the Cinema LED Screen became the first product of its kind to achieve full compliance with the esteemed Digital Cinema Initiatives (DCI) theater technology standard. Based on next-generation picture quality to foster a more captivating and vibrant viewing arena, the Samsung Cinema LED Screen is expected to expand to movie theaters around the world including the USA and Europe in coming years.

[Video] What Makes Samsung’s Cinema LED Screen a Game-Changer for the Movie Industry?

Since it was first used to screen films in 1895, the projector has become symbolic of the movie-viewing experience and of theaters themselves. With the unveiling of its Cinema LED Screen at Seoul’s Lotte World Tower in July, Samsung Electronics introduced a new standard for cinematic immersion – one that captivates audiences not by projecting light onto a screen, but by transforming the screen itself into a massive, vibrant, 4K-resolution display.


Designed as a High Dynamic Range (HDR) LED theater display, the Cinema LED Screen measures nearly 10.3 meters wide and delivers next-generation picture quality with both ultra-sharp 4K (4,096 x 2,160) resolution and peak brightness levels nearly ten times greater (146fL) than those of conventional projectors. All this adds up to distortion-free visuals that feature the brightest colors, the deepest blacks and the whitest whites, and a theater experience that makes viewers feel as if they’re part of the picture.


The Cinema LED Screen’s integration with audio technologies from JBL by HARMAN, meanwhile, provides likewise realistic sound. This state-of-the-art setup includes powerful speakers bordering the screen, proprietary audio-processing technology, and JBL’s Sculpted Surround System. The result of all this innovation is an incredibly accurate sight and sound experience that allows audiences to view films exactly as their creators intended.


Since its debut, Samsung’s first-of-its-kind screen has grabbed headlines around the world, and garnered positive reviews from filmmakers and movie-goers alike, who have tabbed the display as the theater technology of the future. See for yourself, in the video below, what makes Samsung’s immersive screen a game-changer for the industry.


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