Digital Disruption Hits Sales: the Rise of the ‘Hybrid Seller’

As a leader at Cisco in the virtual sales space, I have a front row seat to the fast pace of disruption and change that is hitting the industry. Digital disruption is one of the most often used phrases in business over the last couple of years.  And rightly so, because the disruption is real. […]

Cisco wins prestigious TSIA STAR Award for Services Innovation

During the Technology Services Industry Association (TSIA) – the world’s leading organization dedicated to advancing the business of technology and services conference on 25 October 2017, Cisco was awarded the Star award for Innovation in Expand Selling Programs. To win a STAR Award, nominees undergo a rigorous evaluation process, with the winners selected by TSIA’s […]

Simplifying your Organization’s Digital Transformation with Easy Pay

Get access to the latest Cisco innovations through an easy-to-use subscription bundle Explaining the complexity of digital transformation is actually pretty simple: organizations need the latest technology to function at the highest possible level and stay competitive. Sounds easy enough, right? However, addressing digital transformation can quickly become challenging and convoluted when weighing various business […]

Customer Success: Your Most Powerful Weapon in the Battle for Customer Retention

As part of my more than 20 years with Cisco, my family and I were fortunate to spend three years on assignment in Singapore. When we relocated back to the U.S. in 2016, we had an immediate need to purchase two cars. Without a specific vehicle preference in mind, we relied heavily on the recommendation […]

Selling Higher – Changing Our Selling Motions for Better Customer Outcomes

If you attended this year’s Partner Summit, live or virtually, you might have heard Wendy Bahr talk about the need for Cisco and our partners to focus more on our customers’ business outcomes and own the opportunity together. At face value, it sounds simple. What she’s really talking about is an evolutionary change in how […]

EMEAR Partners, OWN THE DIGITAL JOURNEY

Last week saw Cisco’s Partner Summit taking place in Dallas, Texas – a fantastic opportunity to spend time with partners, analysts, press and Cisco employees and collectively discover how we can all ‘OWN IT’ – the theme of the conference. ‘The Big D’ is a city famous for many things – it’s where the frozen […]

Owning It Together with our APJ Partners

Last week at Partner Summit, Cisco hosted a total of 1,090 companies from 85 countries who collectively account for $35.7 billion in bookings for us. And when all these companies come together at Partner Summit, they want to hear about the innovation and Programs coming out of Cisco and how our Partner Ecosystem can take […]

New Talent Bridge Matching Engine Connects Cisco Partners to Top Tech Talent

Since its launch in 2016, the Cisco Networking Academy Talent Bridge program has connected over 1200 Networking Academy students to jobs with Cisco partners. This week at Cisco Partner Summit, Cisco is unveiling a pilot program that will make it even easier for our partners to connect to, contact, and hire passionate, skilled Networking Academy […]

Selling Security for Tomorrow’s Internet: Where Do You Start?

Setting the Stage October is National Cyber Security Awareness Month in the U.S., and the Cyber Security Month In Europe. Cisco is proud to be a Champion Sponsor. Throughout the month, the cyber security community comes together to highlight the simple steps that can be taken to stay safe online, and why cyber security matters to everyone. […]

The Customer Success Imperative: It’s a Race Against Time

By now you’ve probably seen this statistic from SiriusDecisions: 80 percent of B2B customers say that customer experience is the most significant reason behind the decision to work with a particular provider. It’s also been reported that if a customer doesn’t see value within 90 days of purchasing a product, there’s only a 10% chance […]

From Phone Trials to Total Connection

Many of us feel constantly connected through our cell phones, but a missed call or text isn’t the end of the world. Except for lawyers, every phone call matters. A major California firm was going through some issues with their phones. Their provider’s solution couldn’t keep up with their workload. And they knew dropped calls […]