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Samsung Electronics Opens a New AI Center in New York City

Samsung Electronics announced today that it will open a new artificial intelligence (AI) research center in New York City, the U.S., to strengthen its AI capabilities.


Located in the heart of Chelsea, the New York AI Center will be led by Daniel D. Lee, Executive Vice President of Samsung Research and a global authority in AI robotics, who joined Samsung Electronics last June. With cooperation from a leading authority in neuroscience-based AI technologies, H. Sebastian Seung, Executive Vice President of Samsung Research, the New York AI Center will spearhead the advanced AI research in robotics. As the Chief Research Scientist of Samsung Electronics, Seung will also advise Samsung on advanced AI research in developing future business growth opportunities.


“What we need now is to focus on creating new values that make people’s lives easier and more convenient by harnessing the power of AI in Samsung’s products and services,” said Hyun-suk Kim, President and Head of Samsung Research, the advanced R&D arm of Samsung Electronics’ device business. “To do this, our Global AI Centers, including the New York AI Center, must play a pivotal role.”


Samsung has announced plans to expand its advanced AI research capabilities to employ about 1,000 specialists by 2020. This will be Samsung’s sixth AI center around the world, and it will work in partnership with Samsung’s other AI research facilities. The additional AI centers are located in Korea, the U.K., Canada, Russia, and Silicon Valley, the U.S.


Daniel D. Lee, the Executive Vice President of Samsung Research, commemorates the AI Center on September 7, 2018 at the opening ceremony of the facility in New York City.


“We are excited to open a new Samsung AI center in New York, which will specialize in robotics research,” said Daniel D. Lee. “New York is one of the world’s great cities, and with this new facility we will be able to leverage the tremendous talent in the area. We also look forward to collaborating with top universities and academic centers in the region.”


The facility is located at 123 West 18th St, New York. The facility’s opening ceremony was held on September 7th in New York City, with about 100 guests in attendance including President Kim; Seunghwan Cho, Executive Vice President of Samsung Research; Geunbae Lee, Head of Samsung AI Center in Seoul; Professor Daniel P. Huttenlocher, the Dean of Cornell Tech; and Professor David Tank, Director of Princeton Neuroscience Institute.”


“The field of AI has made revolutionary progress by finally embracing neural networks,” said H. Sebastian Seung. “This is just the beginning of a new era of innovation in AI, and we at the Samsung AI research center in New York are proud to be part of this exciting quest.”


The global AI Centers will contribute to Samsung’s AI research with their unique regional strengths, and Samsung is expected to expand its AI centers to other technology and talent-rich areas to cement its place as a leader of AI research in the industry.


Attendees at the opening ceremony of Samsung’s AI Center in New York City come together to take a commemorative picture.


For more details on Samsung Research and the global AI Centers, please visit the official Samsung Research webpage at

IFA 2018: Samsung Technology Brings ARt to Life

What happens when analogue street art merges with the possibilities of the digital world? During IFA 2018, Samsung created exciting street art experiences under the motto “Do What You Can’t” in collaboration with artists ELLE, Pichiavo, Marion Mankey, Tape That, Uwe Henneken and Innerfields. IFA visitors and art fans alike could witness augmented reality (AR) technology transforming the artists’ work into interactive “street ARt” at five pop-up galleries (called “ARt Labs”) and public spaces around Berlin.




Re-Imagining Street Art

Samsung invited over 80 journalists, influencers and partners to the celebratory opening of the exhibition at the pop-up gallery of famous New York street artist ELLE, one of the top street artists in the world. Facilitated by AR, ELLE’s works extended beyond the walls they lay, with visitors able to walk right through the art. Samsung installed Galaxy S9+ smartphones with the specially-designed “re:imagine street ARt app” in the gallery for users to experience the fascinating combination of urban art and augmented reality. Additionally, Samsung lifestyle TV The Frame provided detailed displays of ELLE’s collages.



“We created ‘re:imagine street ARt’ so that everybody can experience Samsung technology in new and exciting ways. Here in Berlin, we’re showing that technology is not only about consumption and lifestyle, but also about culture and creativity. Using our mobile devices, we make a colorful world accessible which wouldn’t be possible without this technology” said Martin Börner, Deputy President at Samsung Electronics GmbH.




Captivating Visitors

Tim Renner, an author and renowned music producer as well as former Secretary for Cultural Affairs of the city of Berlin, was the host of the evening. Together with 3D motion designer Robert Werner, he discussed with the audience how the digital world can transform classic art forms. Artists Pichiavo, Mario Mankey, Tape That and exhibition partner The Dixons were also in attendance.


Guests were impressed with the digital edge Samsung brought to the street artists’ work. “The Art Labs offer a new approach to art and allow the visitor to perceive both the space and the surroundings. It is a forward-looking concept for immersing oneself in the art world with the help of VR. The possibility to move around in the art environment and to engage with it in a playful way inspired me,” said Instagrammer Michael Koller (herr_pola_roid).



Street Art and AR Take Berlin

Passers-by could also discover further Street Art and AR combinations outside of gallery. ELLE and Innerfields had designed large Samsung murals in the city center of Berlin, which would animate as soon as visitors pointed their smartphone camera and the “re:imagine street ARt” app at them. Moreover, famous Berlin sights such as the Brandenburg Gate, the Reichstag building, the Victory Column and the Berlin Cathedral could be experienced in full interactive “Street ARt” splendor with the help of the app. “It’s exciting to see the new perspectives opened up by the interplay of technology and art,” said Melina Grundmann from media company Deutsche Welle.


More information about the artists and their works is available at:

Introducing Samsung Newsroom Thailand


Samsung Electronics has officially launched a newsroom in Thailand that will offer local media, partners and consumers access to the company’s latest news and digital content.


Samsung Newsroom Thailand will feature a dedicated section for journalists to browse and download a wide range of press materials, including images, videos and infographics. Going forward, all of Samsung’s press releases and related resources will be accessible via this repository.


Visitors will find information on topics including Samsung’s history, business lines, sustainability efforts and performance. The website will also feature content offering consumers tips to help them get the most out of their Samsung devices, along with trend studies, instructive videos, and articles written by tech experts.


In addition to housing a wide array of valuable resources, the newsroom will feature livestreams of important industry events and global product launches.


Founded in 1989, Thai Samsung Electronics is Thailand’s leading provider of consumer electronics, smartphones, wearable devices and IT products. The company holds the largest market shares in the mobile business, visual display and digital appliance categories, and employs approximately 5,000 people across its sales, marketing and manufacturing divisions.


Thai Samsung Electronics employees pose for an S Pen-snapped selfie alongside celebrities and guests at the Galaxy Note9’s local launch event, held at Bangkok’s Siam Paragon shopping mall


Sunghwan Kim, president of Thai Samsung Electronics, announces the launch of Samsung’s latest groundbreaking smartphone, the Galaxy Note9


For more information on Samsung’s activities in Thailand, please visit Samsung Newsroom Thailand at

Avoiding Cat-Astrophe: Saving a Kitten in Samsung’s Digital City

It all started with a note attached to a wall near Samsung Digital City. It said a kitten was in the local vicinity. It was sick and needed someone to recue it. The temperatures in the city were high, making it difficult for a young cat to survive without its mother and proper care. When Samsung employee Yura Gim saw the note, she knew there was a chance it was a hoax, but as a cat lover herself, it’s a chance she didn’t want to take. The kitten had to be found.


Continue to read the full article (967 words) below or jump to the summary here.


Gim, armed with a cat snack, attempts to keep the kitten in place until the rescuers arrive


Gim caught a glimpse of the kitten the same day – 40 minutes later, in fact. She waited around long enough during her lunch break to find the kitten called NyangNyang – the Korean equivalent of ‘meow meow.’ She saw something furry in her peripheral vision and knew it had to be the kitten.


The memo that started it all: “Sick kitten. Help”


It turns out the note was written by a worker in a nearby cafe who wanted one of the campus’ workers to help rescue the cat. And when Yura Gim first saw NyangNyang, it was clear to see why a rescue mission was proposed. Even from a distance, it was clear to see that NyangNyang was sick. One of its eyes were closed due to problem it had developed and its fur was matted and unkempt. It even looked spiritless by the way it was sat down. There was no alternative – NyangNyang had to be helped.



The Mission Begins

And so the mission started in earnest. Gim already has a cat of her own and denying a feline rescue was out of her comfort zone, especially for one so young and ill. She decided to bring in reinforcements – namely, her Samsung colleagues. Yura Gim works in the Marketing Group of the Networks Business at Samsung Electronics but she knows the broad skill sets that reside within the four walls of Digital City. To get the best help for NyangNyang, this became a crowd-sourced mission to save the cat.


Gim turned to the internal communications platform to seek help


Yura Gim turned to the internal Samsung communication system Live Talk to ask for help and what she received was encouraging. She was already getting replies within five minutes. ‘I want to help,’ said one. ‘Let’s save the cat together,’ said another. ‘I want in if you raise a fund for the cat,’ said a third. It became a community project driven by Yura Gim, who became known as ‘Meow Butler’ for the amount she cared about NyangNyang’s wellbeing.


Another Meow Butler soon joined the fray. Donghoon Oh develops hardware for the Networks Business. “I decided to help rescuing NyangNyang because the kitten was sick and had no protection from its mother,” he said. “Other baby cats are protected and cared for by their mothers, but NyangNyang was going to die if we did not save it.”


The next step was to open up the community of potential helpers wider still. Gim opened a public chat room and just as with the Live Talk conversation, she was getting replies quickly. Within 30 minutes, people were sharing their cat rescue experiences and giving advice for rescuing NyangNyang. But the cat was still at large. Although there had been numerous brief sightings of NyangNyang, no one had been able to rescue it because it was so shy and elusive.



The Rescue

That all changed when Yura Gim went in search of NyangNyang armed with a cat treat to lure it out of hiding. It was around 8pm and the sun had set. Yura Gim decided to head towards the Hanmaum Health Care Center where NyangNyang had been spotted previously. By sheer luck, she spotted the kitten.


3119 rescuers, emergency responders for Samsung Digital City, rushed to the scene upon receiving the call


NyangNyang finally came out of hiding and still looked very sick. It was also being cautious while coming forward to take the treat from Yura Gim. Another stroke of luck meant that local 3119 rescue personnel were nearby.


“The baby cat ran away towards the back of some plastic boxes,” said one of the rescue team. “I pushed one of the boxes to the glass wall and managed to trap the kitten. When we finally rescued it, its nose was running yellow mucus and it was making a gurgling sound every time it breathed. There were many scars around its nose and one of its legs was bleeding.”


Members of the “Saving NyangNyang” community were concerned about its health


The good news is that after NyangNyang was rescued, it was in the right hands and was able to be professionally treated and cared for.



Back to Health

It was at 8.30pm on July 18 when NyangNyang was finally rescued. Thanks to the contributions of the well-wishers in the chat room, NyangNyang’s hospital fees were raised quickly. It turns out that Sang in Baek of the Environment Safety & Health Group, one of the 3119 rescue personnel, was a member of the chat room. The timescale from Gim first finding the note to NyangNyang receiving treatment was just 34 hours.


NyangNyang enjoys a healthy life under Ju’s foster care


NyangNyang now lives temporarily with Ju Hyeonji of the Software Engineering Lab, Digital Appliances Business, who heard the story of NyangNyang from her team colleague and decided to become a foster caretaker of the kitten without hesitation until it finds a permanent home.


While living with Ju, NyangNyang has recovered very quickly. At first, the baby cat would not come out from the corner, but now it is playing, eating and sleeping as much as it wants. The inflammation on its eye was cured in just a week and the cold symptoms disappeared as well. Its weight has increased by 400g. In the past, the kitten was dirty and powerless, but now it is a mischievous little kitty cat.



Bringing People Together

NyangNyang now lives a new life because of the people who devoted their time, money and efforts to saving it. NyangNyang did more than it ever realized. It brought people together for the common good of saving a sick kitten. It was only after the rescue had taken place that the people from the chat room met for the first time.


Yura Gim (left), Donghoon Oh (center) and Hyeonji Ju (right) sit together to share NyangNyang’s story


“Nobody in the open chat room knew each other,” said Yura Gim. “We trusted each other, anonymous individuals, to save this small baby cat.”


The chat room still exists today, with many of the people choosing to remain members of it. If nothing else, it’s a reminder of what happens when people work together as a collaborative team to do good for others.



Additional Images

NyangNyang was first spotted sick outside a health care center in Samsung Digital City, Suwon, sick and helpless


A note was posted, where the initial SOS memo was posted, sharing NyangNyang’s updated status, relieving passersby and other concerned parties of their worries



  • A mysterious note left in Samsung Digital City,Suwon about a sick kitten was spotted by Samsung employee and cat lover Yura Gim, who decided to act on it
  • Gim enlisted the help of her Samsung colleagues, and then a wider community of helpers via a public chat room to help find and recue the kitten, and also raise funds to pay for its hospital treatments
  • Fortunately, she spotted the kitten and with the help of emergency responders from Samsung Digital City, she was able to take the kitten to hospital for it to receive the care it desperately needed
  • The kitten is now fit and healthy and is currently living temporarily with Gim’s colleague Hyeonji Ju until it finds a permanent home

Introducing Samsung Newsroom Ukraine

Samsung Electronics today launched Samsung Newsroom Ukraine, its latest platform intended to keep local media and consumers up to date with the latest news, product launches, and content from Samsung.


Samsung Galaxy Studio at one of the biggest music festivals in the world, Atlas Weekend 2018 in Kiev, Ukraine


Samsung Newsroom Ukraine aims to give the local public a better understanding of the company and its activities. Visitors to the Newsroom will be able to explore domestic and international stories, interviews and infographics. The platform will provide visitors with insights into the company’s operations in the Ukraine, as well as information on citizenship activities in the country.


Samsung Newsroom Ukraine will also serve as a platform for the live broadcasting of important industry events and product launches from around the world.


Samsung opened its representative office in the Ukraine in 1996, and the Samsung Research and Development Institute Ukraine was established in Kiev in 2009.


Samsung Electronics Ukraine office, Kiev


For more information on Samsung’s activities in the Ukraine, please visit Samsung Newsroom Ukraine at

Samsung Electronics Announces Second Quarter 2018 Results

Samsung Electronics reported financial results for the second quarter ended June 30, 2018. The Company posted KRW 58.48 trillion in consolidated quarterly revenue, down 4 percent from a year earlier, and KRW 14.87 trillion in quarterly operating profit, up 6 percent.


Second quarter revenue fell due to softer sales of smartphones and display panels, despite robust demand for memory chips. The continued strength of the Company’s memory business contributed to the higher operating profit. Net profit was little changed from a year earlier due to higher income tax.


Both revenue and operating profit decreased from the previous quarter. The Korean won weakened against the US dollar but rose against the euro and several other key currencies, resulting in a negative impact of net KRW 400 billion on the quarterly operating profit compared with the previous quarter.


By business unit, the Semiconductor Business continued to deliver strong earnings, driven by demand for DRAM chips used in data centers and NAND flash memory for high-capacity storage, amid a softening of NAND prices. Samsung solidified its competitive positioning by focusing on value-added products, including 64GB and higher-density server DRAM based on the 1X nanometer technology and 128GB and higher for NAND mobile storage.


In the Display Business, the Company saw weak demand for flexible OLED panels in the second quarter while the shipment and price for LCD panels also fell.


Amid the stagnant high-end smartphone market, the IT & Mobile Communications Division reported a drop in earnings, both year-on-year and quarter-on-quarter, over slow sales of the Galaxy S9. The network business, however, achieved solid growth led by investments in LTE networks by key global customers.


Stronger sales of premium TVs such as the QLED models, helped by a major global soccer event, lifted profits from the Consumer Electronics Division, although the Digital Appliances Business saw earnings decline due to weak demand for air conditioners.


Looking ahead, Samsung expects sustained strength in the memory market and growing demand for flexible OLED panels to drive earnings higher in the second half.


The outlook for the memory chip business remains strong across all applications thanks to demand for server and PC memory as well as new mobile product launches. Samsung will proactively address demand for differentiated products such as high-density server memory and High Bandwidth Memory. The Company will also strengthen its technological leadership by increasing the portion of 10 nanometer-class products and expanding mass production of 5th generation V-NAND.


The System LSI and Foundry businesses are set to benefit from higher demand for mobile APs and image sensors. Flexible OLED shipments are expected to rise, even as competition is seen intensifying over rigid products.


The mobile market condition will likely remain challenging in the second half amid pricing competition and new product launches. The Company will respond through the early introduction of the Galaxy Note and competitive mid- and low-end models with new features. Earnings from the TV business will continue to improve as Samsung expands sales of new innovative premium models including QLED and 8K TVs.


Over the mid- and long-term, Samsung expects new opportunities in the component business from the ongoing transformation in the industry, led by the Internet of Things (IoT), artificial intelligence (AI) and 5G technologies. The set businesses will also benefit from the introduction of new form factors and innovative technologies to support growing demand for connected devices.


In the component business, Samsung will use its cutting-edge semiconductor technology to capitalize on new demand for chipsets used in automotive and AI applications. The Company will also leverage its strength in OLED panels to take advantage of wider applications in the IT and automotive industries.


The Company’s capital expenditure in the second quarter was KRW 8.0 trillion, including KRW 6.1 trillion for the Semiconductor Business and KRW 1.1 trillion for the Display Business. It brings the total spent in the first half of 2018 to KRW 16.6 trillion.



Semiconductor to see Continued Strong Demand in Second Half

The Semiconductor Business posted consolidated revenue of KRW 21.99 trillion and operating profit of KRW 11.61 trillion for the quarter. The memory business achieved strong results despite weak seasonality, as overall demand growth was solid, driven by servers for data centers.


For NAND, demand remained robust on the back of the continuing trend toward higher density for smartphones and the increase in demand for server SSD due to expansion of cloud infrastructure. Samsung posted solid earnings by responding to new mobile device launches and demand for higher density products. The Company also focused on value-added and high-density SSD for servers.


For DRAM, server demand stayed strong owing to the ongoing shift to higher density and expansion of data center infrastructure. PC demand remained robust, driven by increasing demand from large OEMs, while strong gaming demand helped the graphics segment. In the mobile market, despite concerns over a slowdown in smartphone growth, increase in memory content per device continued.


For the second half outlook for NAND, adoption of SSD is expected to expand into more sectors and all product segments are projected to use more high-density eStorage. For servers, demand for SSD for data centers is forecast to remain strong, while for enterprise, adoption of high-density server SSD over 8TB is expected to continue.


In mobile, demand for high-density storage for new smartphones and high-end models is likely to remain robust. Samsung will increase server SSD supply and respond to high-density eStorage demand based on 64-layer 3D NAND products and competitiveness of high-density solutions.


As for the second half DRAM outlook, strong demand from all applications is expected to continue. For servers, demand growth is forecast to persist due to expansion of data center demand from the US and Chinese markets, while high-performance cloud services are also projected to launch.


In mobile, in addition to new flagship smartphone launches, memory content is projected to increase in mid-range models as they begin to support high-specification mobile games, on-device AI and dual camera features. In addition, PC demand will be driven by back to school sales, while graphics demand will be led by the buildup for game consoles. Samsung will focus on strengthening product competitiveness via continuous expansion of 10 nanometer-class technology migration and expanding sales of high value-added products, such as high-density server DRAM, HBM2 and LPDDR4X.


In the mid- to long-term, the trend toward high-performance and higher density servers for data centers is expected to continue due to expansion of AI-related services based on machine learning and adoption of in-memory database. In mobile, demand growth is projected to continue, as the need for high-performance devices increases with the rise of high-density content. Samsung will closely monitor the market condition and the supply and demand conditions of each segment to maintain sustainable earnings in the mid- to long-term with the industry’s leading technology.


For the System LSI Business, overall earnings declined due to weaker demand for mobile application processors and DDIs, but demand for image sensors continued to increase on the back of higher adoption of dual cameras from Chinese smartphone manufacturers. In the third quarter, earnings are expected in increase QoQ on demand for image sensors and DDIs amid strong seasonality for smartphones.


In the second half, overall earnings are projected to improve compared with the first half, led by strong demand for OLED DDIs and high-pixel image sensors. In addition, Samsung plans to diversify its customer base for mobile APs from China and develop chips for use in automotive and IoT applications. Mid- to long-term, the Company will focus on developing chipsets for 5G, multiple cameras and display panels, seeking to achieve higher growth compared to that of the market.


For the Foundry Business, total earnings continued to grow QoQ due to strong demand for High Performance Computing (HPC) chipsets, mobile APs and image sensors. In addition, by securing orders for 8-inch specialty products, the Company has established a base for achieving stable earnings going forward. Earnings are expected to be solid in the second half on the back of higher demand for mobile APs and image sensors. Samsung will also strengthen process technology leadership by beginning 8-nanometer mass production and EUV-based 7-nanometer test production.


The Company expects revenue to exceed USD 10 billion in 2018, following sales of USD 9.8 billion in 2017, securing a strong second place in the foundry market.



Display to Rebound in Second Half Led by Flexible OLED

The Display Panel Business posted KRW 5.67 trillion in consolidated revenue and KRW 0.14 trillion in operating profit for the quarter.


For OLED, earnings decreased QoQ despite improved factory utilization for rigid products, as demand from major customers for flexible panels remained slow. Earnings from LCD also declined from the previous quarter as the shipment and average panel price continued the downward trend.


Looking ahead to the second half, OLED sales are expected to rebound on recovering demand for flexible displays. Samsung aims to increase market share by actively addressing customer demand while enhancing technological and price competitiveness. The Company will incorporate more value-added features into panels and reinforce its competencies in new applications such as foldable displays, seeking new growth drivers.


For LCD, Samsung expects demand to grow in the second half for premium TV panels that are used in high-resolution and ultra-large models, amid peak seasonality. Intensified competition and the industry’s capacity expansion will limit improvements in profits, but the Company will continue to focus on profit with differentiated high-end products such as Quantum Dot and 8K resolution TV panels.



Mobile Posts Sluggish Sales, Networks Grows on LTE Expansion

The IT & Mobile Communications Division posted KRW 24.0 trillion in consolidated revenue and KRW 2.67 trillion in operating profit for the quarter.


Amid the sluggish premium smartphone market and intensifying competition, Samsung’s smartphone shipments and revenue declined QoQ due to the slow sales of Galaxy S9 and S9+ as well as the phasing out of older low-end models.


The Company posted a drop in quarterly operating profit due to higher marketing expenses. Meanwhile, the Networks Business saw a healthy sales growth as major overseas carrier partners increased investments in LTE expansion.


Demand for smartphones and tablets is forecast to increase in the second half as the market enters a period of strong seasonality, but competition is seen intensifying as new smartphone models are released. In response, Samsung will seek to expand sales by introducing a new Galaxy Note earlier than usual, which offers exceptional performance for a reasonable price. Also, Samsung plans to strengthen price competitiveness and adopt advanced technology in the mass models.


Looking to the future, the Company will continue to reinforce product competitiveness based on hardware leadership, by adopting cutting-edge technology and new form factors and gaining leadership in 5G. Furthermore, based on the ever-evolving Bixby ecosystem which connects smartphones, TVs, refrigerators and other IoT devices, Samsung aims to offer personalized service to customers and create synergy with other services such as Samsung Pay.


As for the Networks Business, the Company will supply its major partners with 5G network solutions and continue to invest to become the global leader in next-generation network solutions.



Consumer Electronics to Maintain Premium Market Leadership

The Consumer Electronics Division, including the Visual Display and Digital Appliances businesses, posted KRW 10.4 trillion in consolidated revenue and KRW 0.51 trillion in operating profit for the second quarter.


The overall TV market saw demand grow from a year ago as a major global soccer event lifted sales. Samsung reported a significant boost in earnings in the TV business due to strong sales of its premium products, including QLED and ultra-large screen TVs.


Following a successful restructuring of its product line-up, Samsung led expansion of the premium TV market, winning more than 50% market share in the ultra-large screen segment of 75-inches and above.


For the Digital Appliances Business, the overall market decreased YoY largely due to the instability in emerging markets, although developed markets posted a moderate growth. Samsung continued to expand sales of its premium products in the second quarter, including the Family Hub refrigerator and premium air purifier “CUBE”. However, earnings decreased slightly YoY, due to weak demand for air conditioners.


Looking to the second half, the TV market is projected to grow YoY, especially in developed economies. Samsung will work to further improve profitability by focusing on sales of premium TVs and maximizing shipments during the year-end peak season. The Company’s second half release of the industry’s first AI- based 8K QLED TV is expected to further solidify its position as a leader in the premium TV market.


As for the Digital Appliances Business, the Company will focus on profits by enhancing peak-season promotions in key regions including Black Friday, and expanding sales of premium products and built-in home appliances.



Consolidated Sales and Operating Profit by Segment based on K-IFRS (2016~2018 2Q)


Note 1: Sales for each business include intersegment sales

Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)

Note 3: Information on annual earnings is stated according to the business divisions as of 2018.

Note 4: From Q1 2018, earnings from the Health & Medical Equipment Business (HME) are excluded from the CE Division

[Interview] “With Samsung’s Unique Strengths, We Are Developing a User-Oriented AI Algorithm”

An interview with Jihie Kim, Head of Language Understanding Lab, Samsung Research


The question of how AI technologies understand human dialog and queries to suggest an optimum answer is one of the hot topics in the AI industry. Jihie Kim, Head of the Language Understanding Lab at Samsung Research AI Center, is also striving to develop the technology behind an AI algorithm that can talk with people naturally and propose solutions to a problem.


The Language Understanding Lab led by Dr. Kim recently grabbed global attention after placing top ranks at global machine reading comprehension competitions held by Microsoft and the University of Washington, respectively. Samsung Newsroom visited the Samsung Research AI center in Seocho-gu, Korea to interview Dr. Kim about AI performance in the machine reading comprehension competitions and a future evolution plan for AI algorithms.


Jihie Kim, Head of the Language Understanding Lab at Samsung Research



Q. Please tell us about the MS MARCO and TriviaQA competitions held by Microsoft and the University of Washington, respectively, where your team ranked first place.


Kim: There have been many global machine reading competitions recently where AI presents solutions to a problem. MS MARCO and TriviaQA are among the top five global competitions in machine reading comprehension. AI algorithms are tested on whether they can understand and analyze questions to offer answers. Those tests are designed by referring to internet users’ queries and search results.



Q. What do you think was the critical factor in excelling at the AI competitions which require such high levels of technical expertise?


Kim: The ConZNet algorithm developed by the Language Understanding Lab at Samsung Reseach is upgrading its intelligence by considering real user environments. The algorithm takes natural language into account such as how people deliver queries and answers online. We were able to win those competitions because the MS MARCO and TriviaQA competitions are about AI capabilities in real user environments. In truth, our algorithm was a bit behind other competitors in tests requiring a simple answer to a question after analyzing a short paragraph. But because such technologies have low relevance to real environments using AI technologies, we are focusing on the other tests such as MS MARCO in proceeding with continuous R&D.



Q. Do you apply the winning algorithms to customer services in real life?


Kim: An Open Lab event was held recently to introduce the labs at Samsung Research to other departments in Samsung Electronics. At the event, we had in-depth discussions with engineers in our home appliances and smartphone departments about AI algorithms. Departments dealing with customer services also showed high interest in what we do because AI-based customer services including chatbots are emerging as a hot topic. We hope that our technologies developed at Samsung Research will be naturally adopted to Samsung Electronics products and services.


Dr. Kim and the developers of the Language Understanding Lab at Samsung Research are participating in an ideation meeting.



Q. What is your future evolution plan for advancing AI technologies in language understanding?


Kim: ConZNet is an acronym for “Context Zoom-in Network.” The name implies that understanding the context of what people say is critical. We need to advance AI technologies to help them understand and analyze short sentences. AI algorithms also need to have capabilities to analyze real-time news reports rather than existing data to give answers to customer queries. We are also developing technologies where an AI algorithm can answer, “there are no proper answers to your query,” as well as search for right answers. The so-called “rejection problem” is an AI technology with a high level of technical difficulties.



Q. Please tell us your ultimate goal in developing AI technologies.


Kim: The strengths of Samsung in the AI industry are that we can build a knowledge system about connections between machines and applications, and customer demands in the internet of things (IoT) environment comprised of personal devices, based on Samsung Electronics’ diverse product lineup. This will help us to achieve the goal of realizing a user-oriented AI system by collaborating with global partners in the industry. Samsung Electronics recently began to launch global AI Centers and we will lead the effort of working with AI experts at the new centers abroad.

Samsung Electronics Wins at Two Top Global AI Machine Reading Comprehension Challenges


Samsung Research, the advanced R&D hub of Samsung Electronics’ SET (end-products) business, has ranked first in two of the world’s top global artificial intelligence (AI) machine reading comprehension competitions.


Samsung Research recently placed first in the MAchine Reading COmprehension (MS MARCO) Competition held by Microsoft (MS), as well as showing the best performance in TriviaQA* hosted by the University of Washington, proving the excellence of its AI algorithm.


With intense competition in developing AI technologies globally, machine reading comprehension competitions such as MS MARCO are booming around the world. MS MARCO and TriviaQA are among the actively researched and used machine reading comprehension competitions along with SQuAD of Stanford University and NarrativeQA of DeepMind. Distinguished universities around the world and global AI firms including Samsung are competing in these challenges.


Machine reading comprehension is where an AI algorithm is tasked with analyzing data and finding an optimum answer to a query on its own accord. For MS MARCO and TriviaQA, AI algorithms are tested in their capabilities of processing natural language in human Q&As and also providing written text in various types of documents such as news articles and blog posts.


For example in MS MARCO, ten web documents are presented for a certain query to let an AI algorithm create an optimum answer. Queries are randomly selected from a million queries from Bing (MS search engine) users. Answers are evaluated statistically by estimating how close they are with human answers. This is a test designed to apply an AI algorithm to solve real-world problems.


Samsung Research took part in the competitions with ConZNet, an AI algorithm developed by the company’s AI Center. ConZNet features skillful capabilities through adopting the Reinforcement Learning** technique, which advances machine intelligence by giving reasonable feedback for outcomes, similar to a stick-and-carrot strategy in a learning process.


With the recent acceleration in global competition to develop AI technologies, contests are widespread in areas of computer vision (technologies to analyze characters and images) and visual Q&A to solve problems using recognized images of characters as well as machine reading comprehension. The Beijing branch of Samsung Research won the International Conference on Document Analysis and Recognition (ICDAR) hosted by the International Association of Pattern Recognition (IAPR) in March, putting them in a top-tier group for global computer vision tests. The ICDAR is the most influential competition in Optical Character Recognition (OCR) technologies.


“We are developing an AI algorithm to provide answers to user queries in a simpler and more convenient manner, for real life purposes,” said Jihie Kim, Head of Language Understanding Lab at Samsung Research. “Active discussion is underway in Samsung to adopt the ConZNet AI algorithm for products, services, customer response and technological development.”


* Competitions such as MS MARCO and TriviaQA allow contestants to participate at any time, and rankings are altered according to real-time test results.

** The Reinforcement Learning is the most advanced Machine Learning AI algorithm, and cutting-edge AI technologies including AlphaGo are upgrading machine intelligence by applying this technique.

Samsung Electronics Announces Earnings Guidance for 2Q 2018

Samsung Electronics announced its earnings guidance for the second quarter of 2018.


  • Consolidated Sales: Approximately 58 trillion Korean won
  • Consolidated Operating Profit: Approximately 14.8 trillion Korean won


The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.


  • Sales:  57 ~ 59 trillion Korean won
  • Operating Profit: 14.7 ~ 14.9 trillion Korean won


  2018 1Q and 2017 2Q consolidated figures based on K-IFRS are as follows

(in trillion won) 2018.1Q 2017.2Q
Sales 60.56 61.00
Operating profit 15.64 14.07

Three New Projects Spin Off from Samsung Electronics’ C-Lab

Samsung Electronics announced that it will support three more projects to be spun off from C-Lab (Creative Lab), an in-house start-up incubation program. With the addition of AGWART, CATCH FLOW and FOR MAKERS, a total of 34 C-Lab alumni projects have now been launched as fully-fledged start-ups since 2015.


Indoor Smart Garden Solution PLANTBOX


AGWART created ‘PLANTBOX,’ an indoor smart garden solution that enables users to easily grow vegetables and herbs at home. PLANTBOX consists of a smart greenhouse similar to a small refrigerator, seed capsules and an app. Users only need to insert the seed capsule of choice, and PLANTBOX automatically detects the species of the seed and optimizes its internal environment including lighting, temperature, humidity, air quality and nutrients. Users are also able to monitor and control the environment via app.


Portable Directional Speaker ‘S-Ray’


CATCH FLOW developed ‘S-Ray,’ a portable directional speaker. Unlike conventional speakers which spread out sound in all directions, S-Ray sends the sound directly forward so only the people in the right direction can hear it. Overcoming technical difficulties from previous researches, CATCH FLOW was able to build a smaller, lighter device – only one tenth the size of a conventional directional speaker. Compared to previous solutions, S-Ray also runs on lower power without impacting volume or sound quality.


AI-based Research Platform ‘AppBee’


FOR MAKERS built ‘AppBee,’ a research platform that connects clients and users based on mobile usage patterns. AppBee, after users’ opt-in, predicts their characteristics by analysing their mobile usage patterns and automatically matches the users to suitable clients through AI-based algorithms. FOR MAKERS hopes to produce more reliable research results at a lower cost compared to conventional, untargeted surveys to enable creators – start-ups and large corporations alike – to refine products based on user feedback.


The three new start-ups have engaged in business consulting and mentoring programs with field experts for the past three months, to obtain business know-how and prepare for the successful spinoff. They have officially left Samsung Electronics as of May 31, 2018.


A number of C-Lab alumni are already proving to be fruitful. 2017 spin-off Monit will be launching its first commercial product ‘Monit by Huggies’ – a baby diaper sensor that distinguishes between urine and feces and notifies parents – in partnership with Yuhan-Kimberly this June. Monit is also planning to expand to inconsistence briefs for adults, for use in hospitals and senior care centers. Linkflow, which develops wearable cameras, saw its value increase 20-fold, after it was spun off in 2016. Linkflow’s FITT360 Security camera has especially been attracting attention from security companies around the world.


“During the past three years, 34 start-ups with 130 employees were spun off from C-Lab and they have hired an additional 170 people from outside of Samsung,” said Jaiil Lee, Vice President and Head of Creativity & Innovation Center at Samsung Research. “We will continue to give opportunities to our employees to realize their innovative ideas as an entrepreneur in start-ups accelerated by Samsung.”



About Samsung Electronics’ C-Lab

Created in December 2012, C-Lab is an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees. The program supports the development of ideas from all areas of the business. Introduced in 2015, the C-Lab spin-off policy helps Samsung employees who have successfully completed C-Lab projects to launch their own start-ups.

Samsung Launches New Newsroom in Chile


Samsung Electronics Chile has announced the launch of an official newsroom, Samsung Newsroom Chile, which will offer local media and consumers access to the company’s latest news and digital content. Accessible at, the newsroom will serve as the go-to source for updates on Samsung’s activities in the country, as well as information on the company’s products, services, corporate vision, and much more.



The newsroom will feature a dedicated section for journalists to browse and download a wide range of press materials, including images, videos, and infographics. Going forward, all of Samsung’s press releases and related resources will be accessible via this repository.


Other available resources will include information on Samsung’s history, business lines, sustainability efforts, and general performance. The website will also feature content offering consumers tips to help them get the most out of their Samsung devices, along with trend studies, explanatory videos, and articles written by tech experts.


In addition to housing a wide array of valuable resources, the newsroom will feature livestreams of important industry events and global product launches. Access to the website will be free, with no need to create an account.


The newsroom is Samsung’s fourth in South America and 22nd overall, following the launches of newsrooms with specialized content in countries such as Korea, the United States, Vietnam, Germany, India, and Brazil, among others.

World-Renowned AI Scientists, Dr. Sebastian Seung and Dr. Daniel Lee Join Samsung Research

Samsung Electronics today announced that it is adding prominent artificial intelligence (AI) experts Dr. H. Sebastian Seung, the Evnin Professor in the Neuroscience Institute and Department of Computer Science at Princeton University, and Dr. Daniel D. Lee, the UPS Foundation Chair Professor in the School of Engineering and Applied Science at the University of Pennsylvania, to expand its global AI R&D capabilities.


At Samsung Research, Drs. Seung and Lee will play a central role in building up fundamental research on AI that will advance human knowledge with the potential for revolutionary business impact. “Samsung is a company with a long history of pursuing innovation, and is committed to tapping the full potential of artificial intelligence,” said Dr. Seung. “I look forward to working at Samsung to help discover what lies ahead in AI.”


DR. Sebastian Seung


Now an eminent computational neuroscientist, Dr. Seung originally studied theoretical physics at Harvard University. Before joining Princeton University in 2014, he worked as a researcher at Bell Labs and a professor at the Massachusetts Institute of Technology (MIT). He serves on the Advisory Committees of the Pan-Canadian Artificial Intelligence Strategy and the Canadian Institute for Advanced Research (CIFAR) program on Learning in Machines and Brains. He is also an External Member of the Max Planck Society, the winner of the 2008 Hoam Prize in Engineering, and the author of Connectome.


DR. Daniel Lee


Likewise, an authority in AI and robotics, Dr. Lee earned his bachelor’s degree in physics from Harvard University and his Ph.D. from MIT. After working as a researcher at Bell Labs, he joined the School of Engineering and Applied Science at the University of Pennsylvania in 2001. Lee is a Fellow of the Association for the Advancement of Artificial Intelligence (AAAI), a Fellow of the Institute of the Electrical and Electronics Engineers (IEEE), and on the Executive Board of the Neural Information Processing Systems (NIPS) Foundation, which runs the premier machine learning conference in the world.


“I am eager to be joining Samsung Research and to help develop next-generation technologies for Samsung Electronics,” said Dr. Lee. “Fundamental research and understanding of machine learning and robotic systems will be key to fulfilling the promise of AI.”


Drawing inspiration from the brain, the two researchers jointly developed algorithms for machine learning by nonnegative matrix factorization. Later on, Dr. Seung devised an electronic circuit modeled on the brain’s cerebral cortex and featured on the cover of the journal Nature, published one of the first walking robots with reinforcement learning, pioneered the application of convolutional networks to image segmentation, and helped found the field of connectomics that reconstructs the brain’s wiring diagrams with AI.


Dr. Lee has developed a number of leading machine learning algorithms in addition to cutting-edge robotic systems throughout his career. He has pioneered innovative algorithms for unsupervised and reinforcement learning which draw inspiration from the brain’s neural circuitry. He has also led research teams to build advanced intelligent robots for a variety of tasks, including self-driving cars, humanoid robots, and collaborative robot teams.


Samsung Research, which reorganized as an advanced R&D hub of Samsung Electronics’ SET Business last year, recently established global AI Centers in five countries including Korea, the U.S., the U.K., Canada and Russia. Leading the latest effort, Samsung Research plans to continuously increase its number of AI Centers and advanced researchers to expand its R&D on AI platform.

Samsung Electronics Launches AI Center in Russia

Samsung Electronics today announced the opening of the artificial intelligence (AI) Center in Russia, which will be located in the “White Square” business center in Moscow. The Center will help the company strengthen its leadership in the field of AI and explore the broad capabilities of user-oriented AI.


The new Center’s main research areas will be computer vision and basic algorithms for AI platform. The Center will also expand the field of AI for key areas such as robotics, intelligent driving assistance, as well as those for future projects by Samsung.


The Samsung AI Center in Russia will be led by Professor Dmitry Vetrov of the Higher School of Economics (HSE). With a Ph.D. degree in Physical and Mathematical Sciences, Vetrov is also the Head of Samsung’s laboratory at the Center for Deep Learning, and Bayesian Methods Research Group at the HSE.


Professor Dmitry Vetrov, the leader of Samsung AI Center Moscow, is delivering an introductory speech at the opening, May 29, 2018.


As the leader of the Center, Professor Vetrov will combine scientific work and administrative activities: interacting with Samsung’s divisions and third-party institutions, organizing the Center’s overall work, managing work groups, as well as controlling and participating in scientific research. Professor Viktor Lempitsky of the Skolkovo Institute of Science Technology will also join the team as the leader of the research group.


“Samsung has always been the first to introduce new products and solutions that change the way people interact. Considering Russia as one of the world’s biggest hubs in the field of technical sciences, it is only natural that we chose the country as one of the sites for our new AI Center,” said Ultack Kim, President of Samsung Electronics Headquarters in CIS countries. “A team of the world’s best scientists and IT specialists at the AI Center will help Samsung bring its robotics and AI technologies to a whole new level.”


While there currently are several joint AI laboratories at Moscow State University, the Higher School of Economics and the PDMI RAS, the new Center will establish additional joint labs with Russia’s leading universities. In addition, Samsung will conduct projects with the local universities and different regions of Russia including Kazan, Samara, Rostov-on-Don, Tomsk, and Novosibirsk. Considerations regarding cooperation with Russian start-ups to solve practical problems are also under discussion. Moving forward, these can be developed into full-fledged services related to AI and machine learning, as well as promising developments in the field of applications and components for the company’s products.


“Samsung plans to introduce AI technologies to all of its connected devices and services by 2020. AI will enhance our customer value by offering information and services under any circumstances,” commented Jin Wook Lee, the Head of Samsung R&D Institute Russia, at the opening of the new Center. “This will be a huge step for the world of technology, and will help simplify the implementation of everyday tasks,” he added.


As the popularity of Internet of things (IoT) devices grows, the area of application of AI-based solutions is expanding rapidly. According to the forecast of Samsung experts, IoT devices with built-in AI will generate enormous amounts of data in the coming years. By processing this information, the devices will be able to provide maximum personalization and full compliance with the users’ needs.


“Currently, AI is one of the most promising branches of technology. The opening of the Samsung AI Center in Russia will allow us to contribute to the development of the industry and to apply the achievements of the Russian mathematical school, which has a high level of practical training of research specialists,” said Professor Vetrov.



Earlier in May, Samsung has opened two new AI Centers in Cambridge (UK) and Toronto (Canada). More information about Samsung AI Center in Russia and global AI Centers is available at Samsung Research website.

Samsung Launches Samsung Newsroom Kazakhstan

Samsung Electronics has announced the launch of a brand-new newsroom in Kazakhstan, which will keep local media and consumers informed of the company’s latest news and releases.


Samsung Newsroom Kazakhstan will serve as a go-to source for updates on Samsung’s latest innovations, as well as insights into the company’s business and citizenship activities in the country. Visitors to the website will enjoy access to a wide range of exciting content, including feature articles, interviews and infographics, along with high-definition photos and videos.


Samsung Newsroom Kazakhstan will keep local media and consumers up to date with the company’s latest products and services. Above is Chol Woong Yoon, President of Samsung Electronics Central Eurasia, delivering an inspiring speech.


The Kazakhstan newsroom will offer insight into Samsung’s business and citizenship activities in Kazakhstan and throughout Central Asia. Above is the launch of Galaxy S9 and S9+ celebrated at Almaty Ice Arena, March 17.


Samsung Newsroom Kazakhstan is the company’s 21st newsroom to date, following the Global Newsroom, as well as local editions in the United States, Korea, Vietnam, Brazil, India, Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa, the Netherlands, Spain, Belgium and Taiwan, among others.


Samsung has been a fixture in Kazakhstan since 1996. The Kazakhstan office operates under the name Samsung Electronics Central Eurasia, and also oversees operations in neighboring Central Asian countries including Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan and Mongolia.


For more information on Samsung’s activities in Kazakhstan and throughout Central Asia, visit Samsung Newsroom Kazakhstan at

Pioneer in 5G Standards, Part 2: A Hectic 27 Month Journey to Achieve Standardization

In April 2016, Samsung Electronics held the Third Generation Partnership Project (3GPP) in Busan, Korea which was an initiative that started the world’s first 5G wireless communication standardization via cooperation between 80 global telecommunication companies. In May 2018, Samsung held the next 3GPP in Busan, two years after the previous Busan meeting, to complete the standard for 5G’s commercialization. The progress demonstrates how the company has been leading 5G standardization from the beginning to the end, in addition to its technological development as a pioneer in the field.


Based on the 2018 Busan meeting, the 3GPP will make the final announcement of 5G phase-1 standards at the general meeting that is going to be held in the U.S. next month. The 5G standardization process that started in April 2016 will end next month after a 27-month journey. In particular, the work carried out on the frontlines by Samsung engineers has helped to bring about the commercialization of 5G 21 months faster than the time taken for the 4G Long-Term Evolution (LTE) transition, which was 39 months. Some of the global consumers will be able to enjoy, as early as this year, the next generation services such as ultra-high definition content, artificial intelligence (AI), autonomous driving, and the Internet of Things (IoT) on 5G that is more than 20 times faster than the previous network.



“Samsung Electronics has been working on ultra-high frequency three years faster than other companies,” said Younsun Kim, Principal Engineer of Standards Research Team at Samsung Research and Vice Chairman of RAN1 working group in 3GPP. “When the world started to discuss the setting of standards, Samsung had already developed the related technologies. We had strong aspirations to bring the standardization for 5G commercialization faster than any other company in the world.”

Comparison between 4G LTE and 5G standardization schedules



“2017 vs 2020,” A Debate Over Setting the Standardization Period

Many in the industry turned their heads as the 2015 World Radiocommunication Conference (WRC) identified ultra-high frequency above 6GHz as the optimal candidate band for 5G (refer to ‘Pioneer in 5G Standards, Part 1’), and a debate ensued between those who advocated for faster 5G standardization and others who were more reluctant to do so.


Samsung set 2017 as the completion period for the first 5G standardization as it developed the cutting-edge beamforming technology, Multiple-Input Multiple-Output (MIMO) and other technologies to use ultra-high frequencies. However, other companies that were focusing on the 4G commercialization and had a late start on 5G R&D, countered with 2020 as the completion period for the first 5G standardization. This would have pushed the 5G commercialization period to 2021.



Samsung propelled to establish a workshop at the 3GPP, and 150 companies and more than 550 attendees came to Phoenix, the U.S. in September 2015. Here, the company proposed core technologies for 5G and provided a conciliatory gesture to delay the first standardization period, including the ultra-high frequency band, to 2018. As the participants from U.S., Japanese and Korean companies who wanted to commercialize 5G early showed great interests in the plan, the argument for ‘standardization in 2020’ was revoked. At the April 2016 5G standardization meeting, which was the first one organized by Samsung, companies reached an agreement of setting 2018 as the year to complete standardization.


The 3GPP 5G Workshop held on September 2015 in Phoenix, U.S.


Doubt Turns to Trust for Ultra-High Frequency through Vigorous Contacts to FCC and Others

From the early stage, Samsung has been eager to introduce the 5G ultra-high frequency technology to regulatory government agencies and international organizations. The company has been in constant contact with the U.S. Federal Communications Commission (FCC) since 2012 because they always open their communication channels to explore new technologies. The FCC had a great interest in using ultra-high frequency due to saturation of using low frequencies below 6GHz. They positively replied to Samsung on the issue of using a 28GHz ultra-high frequency for the first time.


The FCC allocated ultra-high frequencies including 28GHz for 5G in July 2016, just three months after the first 3GPP standardization meeting. The U.S. is now looking forward to commercializing 5G communication in the second half of this year as the U.S. telecommunication companies are competing fiercely to lead on 5G services with their allocated frequencies. Such movements have acted as catalysts to move toward the standardization of 5G.



“When Samsung first introduced 5G standardization to the world in 2013, most doubted or ignored the idea,” said Hyukchoon Kwon, Principal Engineer of Standards Research team at Samsung Research. “Trust in Samsung and its 5G technology, as well as the rapid advancement towards standardization, were all possible not only because of technological developments but also due to constant contact with international organizations and various governments.”


Since 2015, Samsung has been actively suggesting 5G technology to the International Electrotechnical Commission (IEC), one of the three biggest international standards (ITU, IEC, ISO) and conformity assessment bodies for all fields of electrotechnology. The IEC published the white paper on the evaluation of 5G ultra-high frequency product electromagnetic waves in November 2017. The international standard on 5G device electromagnetic waves affecting the human body is expected to be completed as early as next year.


Samsung showcased its latest 5G innovations at MWC 2018 in Barcelona.



Five 3GPP Chair and Vice Chairs, and the Largest Number of 5G Patents Validate the Standards Leadership of Samsung

The international organization 3GPP that leads 5G standardization has 16 working groups under three Technical Support Groups (TSGs). Samsung has been in charge of four positions including the Chair of Service & System TSG and Chair of RAN4 working group, which oversees the frequency and performance that is key to 5G, and in 2018, one more Chair position – SA6 working group for mission-critical applications – was given to Samsung, as an evidence of how its leadership in 5G technology and standardization is recognized throughout the world.


Samsung also kept its eyes on registering patents to protect the innovative technologies. According to the Taiwan Patent Office in 2016, Samsung led 66 companies by owning 12.7 percent in more than 7,500 of the essential standard patents for 4G LTE and LTE-Advanced. The company continues its leadership on developing 5G-related technologies and securing essential standard patents. As the European Telecommunication Standards Institute (ETSI) allows companies related to the 5G standards to register their essential patents, Samsung registered the largest number of 1,254 patents as of May.


“The study on 5G ultra-high frequency started in 2009 and it is now heading to its goal of producing international standards after ten years of work, thanks to our engineers’ dedication, said Juho Lee, Master of Standards Research Team, Samsung Research. Samsung’s efforts to make people’s lives more abundant through advanced technologies will continue even after the commercialization of 5G.”


Introducing Samsung Newsroom Taiwan

An exterior view of Samsung Taiwan’s Vision Lab flagship brand store in Taipei. It’s the pioneers’ playground of innovation to showcase Samsung’s breakthrough vision.


Samsung Electronics today launched Samsung Newsroom Taiwan, a brand-new Mandarin Chinese-Language platform, intended to be a hub for local media and consumers to access all the latest news and content from Samsung.


The launch confirms Samsung’s deep commitments in the market, as Samsung Newsroom Taiwan aims to give the local public a better understanding of the company. The platform leverages global and local resources to share exclusive stories, interviews, and opinions with industry representatives in real-time.


This Newsroom will feature localized content about diverse topics, including products and services, corporate vision, analysis of cutting-edge technologies and corporate social responsibility. Regarding future global trends, Samsung Newsroom Taiwan will also update users with the latest news and content concerning the major fields of AI, 5G and Samsung’s flagship Galaxy devices.


Samsung Newsroom Taiwan is the 20th Newsroom Samsung has launched, including the Global Newsroom, and follows local editions in the United States, Korea, Vietnam, Brazil, India, Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa, the Netherlands, Spain, Belgium, and others. Samsung plans to continue expanding its local-language newsroom network in the future to share stories and engage with the public in even more regions.


Find more information on Samsung’s activities in Taiwan on Samsung Newsroom Taiwan here.

Samsung Electronics Announces First Quarter 2018 Results

Samsung Electronics posted KRW 60.56 trillion in consolidated revenue and KRW 15.64 trillion in operating profit for the first quarter of 2018.


First quarter revenue was primarily led by Samsung’s Memory Business and increased sales of its flagship mobile products, including the Galaxy S9.


Total revenue grew approximately 20 percent YoY to KRW 60.6 trillion. Operating profit for the quarter was a record high, posting an increase of KRW 5.7 trillion YoY. Profitability improved significantly in the quarter thanks to the Semiconductor Business and the early global launch of the Galaxy S9. All in all, the operating margin in the first quarter was 25.8 percent, up 6.2 percentage points YoY.


By business unit, the Semiconductor Business’ significant earnings performance was driven by demand for memory chipsets for high value-added servers and graphics products. The System LSI and Foundry businesses also contributed to first quarter earnings, backed by strong demand for chips used for smartphones and crypto-currency mining.


For the Display Panel segment, which manufactures OLED and LCD screens, profits were affected by slow demand for flexible OLED panels and greater competition between rigid OLED and LTPS LCD. An imbalance between supply and demand in the LCD market, brought on by competitors’ increased production capacity, also weighed on earnings.


For the IT & Mobile Communications Division, the early launch of the Galaxy S9 and solid sales of the Galaxy S8 smartphones resulted in considerable growth in earnings.


As for the Consumer Electronics Division, earnings by the Visual Display Business slid YoY following an adjustment in its TV lineup where some mid-range to low-end products were removed. As for the Digital Appliances Business, rising raw material prices and other factors impacted profitability.


For the second quarter, Samsung expects the Memory Business to maintain its strong performance, but generating overall earnings growth across the company will be a challenge due to weakness in the Display Panel segment and a decline in profitability in the Mobile Business amid rising competition in the high-end segment.


Demand for server and mobile DRAM is expected to be robust and orders for high-density storage chips will grow as the price of NAND softens in the second quarter. For the System LSI and Foundry businesses, shipments of 10-nanometer APs and crypto-currency mining chips will expand but earnings will be impacted due to sluggish demand for smartphone components.


The Display Panel segment will seek profitability in OLED by cutting costs and improving yield, amid the weak demand for flexible products. As for LCD panels, oversupply is anticipated despite an expected boon in TV sales in time with an upcoming major global soccer event.


In the Mobile Business, profitability is expected to decline QoQ due to stagnant sales of flagship models amid weak demand and an increase in marketing expenses. Meanwhile, earnings for the Consumer Electronics Division are projected to improve due to increased shipments of new products such as QLED TVs and strong seasonal demand for air conditioners.


The overall business outlook for the second half regarding components is positive, as the company looks forward to strong demand for DRAM and increased sales of OLED panels.


For set products, Samsung aims to sustain profitability by strengthening its market leadership in the sales of premium products despite challenging global market conditions.


In the mid to long term, Samsung will strengthen its business capabilities by delivering differentiated technology in the component business and solidifying its leadership in cutting-edge technologies such as AI and 5G. The company believes opportunities will widen for the set business, as digital devices become increasingly connected.


Total capital expenditure in the first quarter was KRW 8.6 trillion including KRW 7.2 trillion for the Semiconductor Business and KRW 0.8 trillion for the Display Panel segment.


Samsung has not yet finalized its capex plan for 2018, but the company expects it to decline YoY. Capex rose substantially in 2017 due to efforts to respond to market growth and emerging technologies, which included expanding the production capacity for flexible OLED panels.



Semiconductor Posts Solid Earnings on Strong Memory Performance

The Semiconductor businesses posted KRW 11.55 trillion in operating profit on consolidated revenue of KRW 20.78 trillion for the quarter.


Overall, the Memory Business achieved strong earnings, despite weak seasonality, thanks to a continuation of favorable market conditions as well as strong server demand.


For NAND, demand remained stable due to an expansion of cloud infrastructure and the continuation of a trend toward higher density solution products. Samsung posted solid earnings by concentrating on sales of high-density mobile storage and value-added solutions, including SSDs over 2TB for datacenters and over 8TB for enterprise, backed by a stable ramp-up of 64-layer 3D NAND production at the company’s Pyeongtaek plant.


For DRAM, demand stayed strong thanks to growth in servers and graphics products. Server demand remained high due to continuous expansion of datacenter infrastructure. Mobile demand saw a stable increase thanks to content growth across all segments while PC demand saw moderate growth in line with seasonal patterns. In graphics, total demand increased thanks to strong demand for both graphics and crypto-currency mining cards.


Looking at the second quarter outlook for NAND, total demand is expected to increase. Datacenters will remain a key driver for SSD demand, and mobile demand is forecast to be strong as the high-density trend continues. Samsung will continue to increase high-density server SSD supply and drive more eStorage strategies. Looking further ahead to the second half, server and mobile demand is expected to be solid, as the trend of SSD replacing HDD accelerates and storage expansion across smartphone segments continues. The company will focus on continued migration to 64-layer while also strengthening product and cost competitiveness and ramping up next-generation products in a timely manner.


As for the second quarter DRAM outlook, strong server demand is anticipated due to datacenter expansion in the US and China. Mobile demand, driven by content growth, is expected to remain solid. Samsung will focus on expediting qualification of 1Ynm and expanding 1Xnm products, while maintaining a flexible product mix. For the second half, demand from all applications is set to increase. Robust server demand will continue while AI and machine learning will drive demand for high-performance High Bandwidth Memory (HBM). For graphics, strong demand for consoles and VGA cards for crypto-currency mining will continue. Solid mobile demand is expected as manufacturers consider high-performance and high-density memory for flagship devices. Samsung will focus on flexible supply and investment, and expanding value-added sales through high-density server DRAM and differentiated products such as HBM2 and LPDDR4X.


For the System LSI Business, mobile DDI earnings declined due to slow OLED panel demand, but overall earnings increased amid strong demand for mobile processors and image sensors. In the second quarter, demand for premium smartphone components is expected to slow, and Samsung will focus on the stable supply of mobile processors and image sensors for flagship models. Looking further ahead to the second half, demand for image sensors is expected to rise as manufacturers increasingly adopt dual cameras and 3-stack FRS sensors. The company will focus on sustaining growth in mobile processor sales and expanding its offerings from mobile to areas such as IoT, VR and automotive.


For the Foundry Business, despite weak seasonality, total earnings grew QoQ due to increased demand for High Performance Computing (HPC) chipsets. During the quarter, the company also broke ground on an EUV-line at its Hwaseong plant to address future demand for 7-nano and below products. In the second quarter, solid demand for high performance chipsets is expected. Samsung plans to expand HPC and 10-nano mobile products and promote FD-SOI and 8-inch processes. In 2018, despite slowing mobile demand, the company aims to diversify its customer and application bases and continue to offer derivative processes, including those for 8- and 11-nano chips. Through these efforts, the company expects to achieve over USD 10 billion in sales and maintain a strong second place in the foundry market in 2018.



Display to Improve Production Efficiency

The Display Panel business posted KRW 7.54 trillion in consolidated revenue and KRW 0.41 trillion in operating profit for the quarter.


For the OLED business, QoQ earnings declined due to a slowdown in demand and intensified competition between rigid OLED and LTPS LCD panels.


For the LCD business, despite a decrease in shipments under weak seasonality and a continued decline in LCD panel ASPs, earnings remained flat QoQ thanks to cost reductions and an expansion in the sales portion of value-added LCD products, boosted particularly by UHD and large-sized panels.


Looking ahead to the second quarter, amid forecasts for weak demand for OLED panels, Samsung will strive to secure profitability by reducing costs and improving production efficiency. For LCD, under unfavorable supply-demand conditions due to capacity expansions in the industry, the company will focus on developing value-added and differentiated products as well as reducing costs.


For the second half, OLED panels in the smartphone industry are expected to see a rebound in demand, especially as demand for flexible panels remains strong in the high-end segment. Under these circumstances, Samsung will strengthen cost competitiveness and diversify its customer base through new products and technologies in order to increase market share. The company will also aim to secure new growth engines by applying its competencies in new applications on top of smartphones.


For LCD in the second half, while the company foresees market uncertainties due to growing competition and capacity expansions, Samsung will continue to strengthen its strategic partnerships with major business partners and differentiate its value-added products, including large-sized and high resolution TV panels.



Mobile Earnings to Decrease in Q2 with Higher Marketing Costs

The IT & Mobile Communications Division posted KRW 28.45 trillion in consolidated revenue and KRW 3.77 trillion in operating profit for the quarter.


While overall market demand for smartphones and tablets declined during weak seasonality, Samsung’s smartphone shipments increased QoQ due to an early release of the Galaxy S9 and S9+ as well as solid sales of the Galaxy S8. As a result of increased sales, mainly driven by premium models, revenue and profit significantly increased both QoQ and YoY. Earnings for the Networks Business also improved due to LTE investments from major overseas partners and an expansion of new solutions for optimization of network operations.


Looking ahead to the second quarter, Samsung expects earnings to decrease QoQ due to a slowdown in sales of its flagship models and increased marketing expenses to address the situation. Samsung will aim to maintain sales momentum of the Galaxy S9 and S9+ by expanding the operation of experiential stores, strengthening the cooperation with partners, and reinforcing promotional programs such as trade-ins.


For the second half, Samsung will seek to strengthen sales in the premium market by launching a new flagship model and maintaining long-tail sales of the Galaxy S9, S9+, and flagship models from the previous year. In the mass segment, Samsung will introduce new models optimized for specific markets and strengthen both offline and online sales channels. Moreover, Samsung will continuously invest in expanding the Bixby 2.0 open ecosystem to provide a seamless multi-device experience for consumers.


For the Networks Business, the company expects increased earnings QoQ for the second quarter and will focus on continued growth by expanding its LTE business and leading the world’s first commercialization of 5G.



Consumer Electronics to Focus on Premium Products  

The Consumer Electronics Division posted KRW 9.74 trillion in consolidated revenue and KRW 0.28 trillion in operating profit for the quarter.


Overall, the TV market decreased QoQ due to slow seasonality following the year-end holiday, but grew YoY due to increased demand in emerging markets such as the CIS, the Middle East, and Latin America.


Although earnings were slightly down YoY, due to a restructuring of the sales mix with a defocus on the entry lineup, the company maintained its leading position in the premium TV market by continuing to achieve high market share in the USD 2,500 and above premium segment, thanks to expanded sales of flagship models, including QLED and ultra-large screen TVs.


Looking to the second quarter, TV market demand is projected to deliver YoY growth, driven mainly by demand momentum from the major global soccer event and growth in emerging markets. Samsung will aim to improve results by expanding sales of new models, particularly during the soccer competition. For 2018, the market is forecast to slightly grow. With the addition of the company’s launch of 8K and Micro LED TVs in the second half, Samsung will seek to solidify its premium leadership and focus on ensuring sustainable and profitable growth in the mid to long term.


For the Digital Appliances Business, the market saw moderate growth in the first quarter due to increased demand in both developed and emerging markets. Samsung’s sales improved YoY thanks to strong sales of premium products, including the FlexWash washing machine, Cube air purifier and system air conditioners. However, earnings decreased slightly YoY due to an increase in prices of raw materials and operating costs of the new factory in North America.

Looking to the second quarter, Samsung will aim to accelerate growth by expanding its premium lineup, including QuickDrive washing machine and POWERStick PRO vacuum cleaner, and by increasing air conditioner sales during the peak season. For 2018, the company will continue to focus on strengthening premium sales in advanced markets, reinforcing its B2B business for built-in appliances and system air conditioners, and expanding its online business.



Consolidated Sales and Operating Profit by Segment based on K-IFRS (2016~2018 1Q)

Note 1: Sales for each business include intersegment sales

Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)

Note 3: Information on annual earnings is stated according to the business divisions as of 2018.

Note 4: Earnings from the Health & Medical Equipment Business (HME) are excluded from the CE Division in 1Q 2018.

Creating Accessible Technology for All to Easily Utilize

Accessibility may not be a commonly used word, but it is quite a familiar term for developers who work for technology companies like Samsung Electronics. At core, accessibility means providing the same opportunities to everyone, including, for example, people with disabilities, children, women who are pregnant, and the elderly, in using technologies and products without inconveniences. Samsung’ developers apply various technologies to ensure accessibility, by listening closely to the feedback of those with disabilities, and developing tests so they can directly experience the inconveniences themselves.


In this article, Samsung Newsroom introduces technologies which Samsung is developing to provide accessibility for “anyone and everyone,” and have the potential to dramatically help those with disabilities, the elderly, and many others.


A Samsung Electronics “Smart Angel” volunteer is guiding a person with an impaired vision how to make better use out of a smartphone.



Galaxy S9 and S9+ adds three new high-contrast keyboards

With mobile devices being essential to so many activities in daily life, Samsung has also focused on equipping its smartphones with more specific accessibility features including high-contrast features for smartphones. Also, this year, Samsung’s new Galaxy S9 and S9+ smartphones have added three new high-contrast keyboards, for a total of four, and also support High Contrast Mode for the Internet App to satisfy the growing needs for accessibility.


Galaxy smartphones provide many accessibility features for visibility, hearing and dexterity. The Voice Assistant describes what you touch, select, and activate through spoken feedback, and allows visually impaired users to edit text or change settings with familiar swipe and tap gestures. The smartphones can also aid those with hearing impairment by catching the sound of a doorbell ringing or a baby crying and notifies the user through visual cues and vibration. Users can access features on their smartphones by giving voice commands or simple motions.


Samsung Galaxy S9’s four different high contrast keyboards (left), and the Samsung Internet App in high contrast mode.


Samsung DeX connects a smartphone to a larger display and provides better navigation for people with limited mobility or vision. Bixby assists even further. Visually impaired people can easily identify an item in front of them with Bixby Vision, which uses the phone’s camera app to relay information about one’s surroundings. Bixby Voice also eliminates the need to go through multiple steps to accomplish a mobile task, allowing users, for instance, to dictate and send a text to a friend or check their daily schedule with a simple voice command.


“Because the Galaxy S9 can transcribe what I would like to say in a message, I can save a lot of time and energy by not having to type it. In this way, Bixby instills in me a sense of confidence when communicating with others,” said Gwangman Moon, who has impaired vision.


Fundación ONCE, the National Organization of the Blind in Spain, recognized the Galaxy S8 as “a device that is properly equipped for visually impaired users” in July last year. Inho Baek Samsung’s Mobile Accessibility UX Designer, received the Human Rights Award 2017 by the Korean government as a recognition of his efforts to provide improved accessibility.


In addition, Samsung’s Creative Lab (C-Lab) is also actively developing practical technologies to help people with disabilities. For instance, Relúmĭno, a visual assistant app that helps visually impaired people see the world more clearly, has been a recent, notable creation.



“SeeColors” breaks down the ‘Color Barrier’ for 300 million around the world

Samsung has already introduced accessibility functions to their TVs, including a high-contrast feature for background and text, and voice feedback of features on the TV and remote control. Thanks to these efforts, Samsung has been awarded CES Innovation Awards in the Accessible Tech category for four consecutive years since 2015.


In 2018, Samsung further upgraded the accessibility functions of its QLED TVs and UHD TVs. Now, users can adjust the colors of the menu in line with their vision, and interchange the color of the text and background between black and white, and use an industry-first function to adjust the location of the subtitles on screen. Another standout feature is the “SeeColors” app designed to help the 300 million people living with color blindness around the world, and developed in collaboration with the Budapest University of Technology and Economics. The app recognizes the color vision deficiency level of a viewer, and then automatically optimizes the colors for the user.



“We will continue our research and development of accessibility features in our TV development, so that everyone can enjoy an optimized viewing experience,” said Jonghee Han, Head of Visual Display Business, Samsung Electronics.



Bixby for easier use of home appliances

This year, Samsung has embedded the Bixby voice recognition feature into its new home appliances, including Family Hub refrigerator in Korea and the U.S. For instance, you can just ask “Hi Bixby, what’s new today?” and the Family Hub will provide a read out of the news, weather and calendar updates specifically tailored to the user.


Samsung also was able to provide 150 washers and dryers, including FlexWash powered by Bixby, to the athlete’s village of the PyeongChang 2018 Paralympic Winter Games in March, to further share its recent innovations in accessibility with the wider public.


A member of the International Paralympic Committee (IPC) is testing out FlexWash that improved accessibility with AI technology at the athlete’s village of the PyeongChang 2018 Paralympic Winter Games.


A visually impaired individual who tested the FlexWash at home during the development process said, “While laundry may be a simple daily task for others, it can be difficult for those with visual impairment. With FlexWash, I was able to do laundry on my own for the first time in my life.”


Samsung’s home appliance technologies hone in on detail to provide greater accessibility. For instance, the Family Hub provides features including Black and White, Menu Color Conversion, and font size adjustment, to cater to those with visual impairments in the U.S. The devices also provide spoken feedback about the features of the device or the buttons on the remote control. This year, the home appliances were also upgraded to produce a different sound effect upon activating each function. For example, now people with vision impairments can monitor the temperature level of the refrigerator, or different laundry cycles of a washing machine through different sound effects.


Samsung will actively apply IoT and Artificial Intelligence (AI) technologies in future launches to provide improved accessibility and allow devices to activate the most suitable features for every user.


Focusing on solutions for the real-life inconveniences of people with disabilities

Samsung’ Digital Appliances Division invited a volunteer panel of users with visual impaired people to the HeX Lab* in its Seoul R&D Center, to hear about their inconveniences when they use digital appliances in daily life. The division continues to improve accessibility by engaging and listening to the feedback of organizations supporting those with disabilities every month, and is also undertaking joint research with Korean universities related to development of accessibility.


Every year, Samsung’s TV developers also conduct tests with groups of people with disabilities and experts in order to reflect their opinions during development. Often, Samsung employees with disabilities also participate in development and tests for accessibility features to provide their feedback.


Developers at Samsung Electronics are discussing the Galaxy smartphones’ accessibility features with “Samsung Supporters”.


Since 2016, Samsung’s Mobile Division has also sponsored the “Samsung Supporters” program to communicate with users with disabilities in order to improve accessibility together. In addition, Samsung gives presentations about accessibility feature regularly, and is conducting “Smart Angel” volunteer activities for the fifth year this year to guide visually impaired users how to make better use out of smartphones.


“I feel proud to be able to contribute to the improvement of smart device accessibility,” said an ambassador with impaired hearing. “I’ve learned a lot about accessibility through communicating with Samsung, and now I’m also sharing with others how to better use these features.”


*The research lab is built similarly to mimic a real home.

**Disclaimer: The functions or features mentioned in this article may vary according to product type and region.

Samsung Electronics Announces Earnings Guidance for 1Q 2018

Samsung Electronics announced its earnings guidance for the first quarter of 2018.


  • Consolidated Sales: Approximately 60 trillion Korean won
  • Consolidated Operating Profit: Approximately 15.6 trillion Korean won


The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.


  • Sales:  59 ~ 61 trillion Korean won
  • Operating Profit: 15.5 ~ 15.7 trillion Korean won


The above figures are estimates of consolidated earnings based on K-IFRS.


  2017 4Q and 2017 1Q consolidated figures based on K-IFRS are as follows

(in trillion won) 2017.4Q 2017.1Q
Sales 65.98 50.55
Operating profit 15.15 9.90

Samsung Recognized for Sustained Leadership in Environmental Protection Efforts

Samsung Electronics America today announced that it received the 2018 ENERGY STAR® Partner of the Year – Sustained Excellence Award for continued leadership and superior contributions to ENERGY STAR. This is the 7th Partner of the Year award presented to Samsung and the 5th time within Sustained Excellence.


The award is presented by the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE) to honor organizations that have made outstanding contributions to protect the environment through energy efficiency, including designing and manufacturing high-efficiency products. In 2017, Samsung had over 800 ENERGY STAR certified products on the market, a nearly 20% increase in Samsung ENERGY STAR products versus 2016, in our efforts to continue helping consumers save on energy costs while protecting the environment.


“As our commitment to innovation advances, so does our commitment to sustainability,” said Michael Lawder, Senior Vice President of Customer Care at Samsung Electronics America. “We’re honored to receive this recognition for our efforts and look forward to continuing to ensure our products push the boundaries of technology today, with sustainability in mind.”


Earlier this year, the EPA also awarded Samsung with the 2017 Cutting Edge Champion Award for its innovative Galaxy Upcycling program, and honored the company’s U.S. e-waste collection efforts with the Gold Tier Award for the fourth consecutive year. In addition, Samsung now ranks at No. 9 on the EPA’s Green Power Partnership Top 30 Tech & Telecom list and No. 57 on the National Top 100 List.


More information about Samsung’s sustainability initiatives can be found at

Samsung Electronics Brings Excitement to Fans, Athletes and Officials at the Olympic Winter Games PyeongChang 2018 through Innovative Experiences at the Samsung Olympic Showcase

Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications and Computing Equipment category, is bringing technological innovations to the Olympic Winter Games PyeongChang 2018 through interactive experiences at the new Samsung Olympic Showcases. Samsung will encourage fans and athletes to “Do What You Can’t” through fun, immersive experiences across multiple Samsung Olympic Showcases.



Throughout the Olympic Winter Games, a total of nine Samsung Olympic Showcases, featuring a mix of cultural, technological and immersive fan experiences, will be in PyeongChang and Gangneung, including Olympic Parks and the Olympic Villages, the Main Press Center, and four at the Incheon International Airport. Samsung Olympic Showcases @ PyeongChang Olympic Plaza and @ Gangneung Olympic Park opening on February 9th will provide visitors with engaging experiences incorporating Samsung’s legacy of breakthrough innovation and interactive activities powered by Samsung technology.



Athletes and fans will first experience the Samsung brand history and heritage in engineering, design, and craftsmanship, and then the partnership history with the Olympic Games. Then through interactive experiences, visitors will be able to feel the exhilaration and escape into real-world thrills in winter sports through VR including snowboarding and skeleton, as well as participate in alpine and cross-country skiing contests that will challenge fans’ fitness capacity. For the first time, visitors will be able to experience the ‘Mission to Space VR: A Moon for All Mankind’ created by Samsung. Visitors will experience a full space mission including mission briefing, trying on the training suits and helmets, and the truly immersive experience in the Moon rig where they will feel lunar gravity with every step.


“For two decades as a Worldwide Olympic Partner, Samsung has connected fans, visitors and athletes from around the world with our latest technological innovations, which have now evolved to also include immersive experiences,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “We’re delighted to share Samsung’s latest mobile technologies and products so fans and athletes can enjoy new, unique experiences while at the Olympic Winter Games.”


“Over the course of our longstanding partnership, Samsung has brought new experiences and technology advancements to each Olympic Games,” said IOC President Thomas Bach. “Samsung helps to make each and every one an exciting and meaningful experience for all.”


Visitors will experience and engage with Samsung’s products and Galaxy brand through a variety of activities through a comfortable, interactive environment, including:


  • Immersive VR Experiences: Unique VR experiences powered by the Galaxy Note8 will allow fans to escape into exhilarating moments on the fresh mountain slopes in snowboarding and skeleton as well as escape to space in Mission to Space VR: A Moon for All Mankind’ – available to consumers to experience for the first time. Other experiences include simulated skiing adventures.


  • Playful Experiences: Promoting the playful side of technology, Portrait Pool allows visitors to turn their “selfies” into painted characters for social sharing, S Pen Gallery to create own portraits with Galaxy Note8 and S pen as a paint brush, Infinity Moment to create user generated content with the Galaxy Note8.


  • Kids Lounge: A dedicated kids lounge in a hands-on zone, where kids can play, learn and explore Samsung products and expand their creativity through hands-on experience.


  • Smart Home (IoT): Multi Device and futuristic demos powered by mobile technology that showcase the IoT, helping visitors to imagine the future lifestyle.


  • Unbox Samsung: The journey of ‘Unbox Samsung’ where visitors can experience the Living History of Samsung since 1988 when the first mobile phone was launched.


  • Purchase and Customer Service: Visitors will also be able receive customer service and make purchases of the mobile products and its accessories.


  • Interact & Relax: Within lounges and in the Cultural Community where various lifestyle programs will take place as well as in the Café where food and beverages will be available for purchase using Buddy Points acquired during the interactive experiences.


  • Special Events: A series of events will take place at the Samsung Olympic Showcase to enhance the Olympic Winter Games experience including athlete visits and celebrating holiday moments.

Samsung Electronics Announces Stock Split and Shareholder Return

Stock Split

The Board of Directors of Samsung Electronics today approved a 50:1 stock split as another step to enhance shareholder value.


The Company had received numerous requests for a stock split based on the view that a high share price was a hindrance to potential investors. The request increased in frequency as the price of our shares rose significantly during 2017.


The Board believes the stock split announced today will make investing in Samsung Electronics more accessible and provide dividends to a wider range of investors from 2018.


The split is also expected to add both liquidity and marketability to the Company’s stock, which may contribute to enhancing corporate value in the long term.


Our management and Board will work tirelessly to make the Company more competitive and profitable, and we remain committed to increasing shareholder value through enhancing shareholder returns.



Shareholder Return

Samsung Electronics has completed the 2017 share repurchase program that was announced in the fourth quarter 2016 earnings call. During the program’s four phases, it has invested approximately KRW 9.2 trillion to repurchase and cancel 3.3 million common shares and 826,000 preferred shares.


The Company in October 2017 announced an annual dividend of KRW 4.8 trillion won, which represented a 20-percent increase over dividends paid in 2016. However, based on the dividend-focused return strategy adopted for the 2018-2020 period, the Board decided to allocate all of the 50 percent of Free Cash Flow to the 2017 annual dividend. This brings 2017 annual dividend, announced today, to KRW 5.8 trillion won, which equates to a 46-percent YoY increase.


Today, the Board approved a year-end dividend of KRW 21,500 per common share and KRW 21,550 per preferred share.


With the approval of the year-end dividend at the upcoming meeting of shareholders, the Company will complete the three-year shareholder return program through 2017.


To bring greater clarity and predictability to its shareholder returns, the Company in October 2017 announced a three-year shareholder return policy for 2018-2020 that includes yearly dividends of KRW 9.6 trillion.

Samsung Electronics Announces Fourth Quarter and FY 2017 Results

Samsung Electronics posted KRW 65.98 trillion in consolidated revenue and KRW 15.15 trillion in operating profit for the fourth quarter of 2017.


Overall, the company reported full-year revenue of KRW 239.58 trillion and full-year operating profit of KRW 53.65 trillion.


Fourth quarter earnings were driven by the components business, with the largest contribution coming from the Memory business that manufactures DRAM and NAND, as orders for high-performance memory products for servers and mobile storage were strong. However, weak seasonality impacted growth for the System LSI and Foundry businesses.


The Display Panel business, which manufactures OLED and LCD screens, saw increased shipments of OLED panels for premium smartphones, but profitability for LCD panels decreased due to weak seasonality, which dampened sales and ASP.


For the IT & Mobile Communications Division (IM), earnings in the mobile business declined due to a hike in marketing costs under strong seasonality. Total smartphone shipments decreased due to the lineup optimization of low-end models, while shipments of flagship products, such as the Galaxy Note 8, increased from the previous quarter. In the network business, customers’ LTE investments concentrated in the first half, resulting in the weak earnings in the second half.


The Consumer Electronics Division, comprising the TV and home appliances businesses, posted gains for the quarter. TV earnings increased QoQ on increased sales of premium products including ultra large-size and QLED models. For home appliances, demand for high-end washing machines and ovens in North America and Europe was responsible for stronger revenue on a YoY basis.


As indicated in Samsung’s preliminary earnings announcement in early January, operating profit was affected by the appreciation of the Korean won against the U.S. dollar and other major currencies, with the impact amounting to approximately KRW 660 billion QoQ. A one-off incentive paid to employees of the semiconductor division also affected earnings.


Looking ahead, the first quarter, despite being a traditionally slow season, is expected to show strong demand for memory products used in datacenters. Shipments of System LSI products are forecast to pick up, as orders for APs and image sensors for flagship devices are expected to improve.


The Display Panel business in the first three months of the year is likely to face challenges such as intensified competition from LTPS LCD vendors and seasonally weak LCD demand. In spite of this, Samsung will try to improve profitability by increasing the high-end LCD portion of screens and enhancing productivity of flexible OLED panels, among other measures.


In the first quarter, the company expects the mobile business to improve its earnings, led by an increase in sales of flagship products with the launch of Galaxy S9. Samsung’s TV business will be affected by weak seasonality, but is aiming to be profitable by expanding sales of premium products and pushing for the early release of new models. Meanwhile, the Digital Appliances Business will focus on achieving growth by increasing sales of premium products and strengthening marketing.


In 2018, demand for NAND is likely to remain strong and market conditions are forecast to be stable. Samsung will expand 64-layer V-NAND production mainly at its Pyeongtaek plant. As for DRAM, the company expects solid demand growth due to new datacenter builds and will increase product competitiveness by expanding 10nm-class process migration. As for Foundry, Samsung will lead the technological process leadership with a risk production of 7-nano.


For the Display Panel business in 2018, the company expects OLED to become a mainstream panel in the smartphone industry and will reinforce its competencies in new applications such as foldable, automotive, and IT displays. In the case of LCD panels, it will focus on meeting the market’s needs for ultra large-size and high-resolution TVs and strengthening partnerships with strategic customers.


For Mobile in 2018, the company will pursue earnings growth by increasing premium products sales and maintaining profitability of mid-range to low-end products. The Networks Business plans to expand the supply of network solutions for 5G commercialization to major markets including Korea, the U.S., and Japan.


For the CE Division this year, sales of ultra large-size TVs will continue to grow as the global market gears up for major international sporting events, including the FIFA World Cup and Winter Olympics. The Digital Appliances Business is expected to improve earnings by expanding its B2B business and online sales.


Total capital expenditure (capex) executed in 2017 was KRW 43.4 trillion. Investment in the display panel segment reached KRW 13.5 trillion, while the Semiconductor business was accountable for KRW 27.3 trillion. The total was up significantly YoY because of investments in the Pyeongtaek plant and efforts to address demand for the foundry business and flexible OLED panels. Samsung’s capex plan for 2018 has yet to be finalized, but we expect the total amount to decrease on a YoY basis.


Looking at the mid to long term, Samsung expects the components business to see demand expand from new applications. For the set business, the company expects to enjoy increased opportunities mainly related to software, connected devices, and services based on AI/IoT platforms.


In semiconductors, as demand for high-density memory products for cloud servers and for chipsets required for automotive electronics and AI is expected to increase, Samsung will boost its technology competitiveness with cutting-edge processes and solutions with next-generation packaging.


The OLED panel business will strengthen its competitiveness in the premium segment with the release of foldable panels, and focus on expanding new applications in areas such as automotive electronics by capitalizing on its technology and cost competitiveness.


As for the Mobile business, Samsung will continue its efforts to differentiate its smartphones by adopting   cutting-edge technologies, such as foldable OLED displays. It will also drive forward new businesses related to AI/IoT by strengthening the ecosystem based on Bixby and building on Samsung’s 5G technology.


The CE Division will bolster its leadership in the TV market by applying new technologies, such as 8K and Micro LED. Samsung will also improve the connectivity and usability of home appliances by expanding the application of Bixby.



Semiconductor Maintains Strong Earnings

The Semiconductor businesses posted KRW 10.90 trillion in operating profits on consolidated revenue of KRW 21.11 trillion for the quarter.

The Memory Business achieved strong earnings amid favorable market conditions. For NAND, overall demand was strong due to strong seasonality for mobile, particularly high-density mobile products, as well as solid growth for server SSD. Samsung strengthened profitability and posted solid earnings by promptly responding to strong demand for higher-density and value-added memory products for newly launched mobile models and server SSD. For DRAM, demand for all applications increased QoQ amid peak seasonality. Server demand remained solid due to cloud expansion, new datacenters, and higher-density trends. Mobile demand also remained strong thanks to increasing set numbers and content growth, mainly from new flagship model launches. The company posted improved earnings by meeting demand for differentiated products, such as high-density server DRAM over 64GB and low-power LPDDR4X, and by flexibly managing its product mix.


Looking at the first quarter outlook for NAND, server SSD demand from major cloud providers is expected to remain strong despite weak seasonality, and the high-density trend from high-end smartphones is likely to continue. Therefore, overall demand is expected to remain steady QoQ. On the supply side, supply is forecast to be limited despite industry expansion of 64-layer products. Samsung will focus on accelerating 64-layer transition and strengthening product differentiation via its V-NAND-based solutions. For 2018, stable market conditions and strong demand are anticipated and the company will focus on mass production of V-NAND while strengthening technology leadership through a ramp-up of the next generation product after 64-layer.


As for the DRAM outlook in the first quarter, datacenter demand is expected to offset slow seasonality. Mobile demand is likely to decrease under the weak seasonal effect, however the decline is likely to be less than it was in the previous year thanks to demand for high density at the high-end and content growth at the low-end. Samsung will focus on continuing its flexible product mix strategy and strengthening cost competitiveness through expansion of 1xnm process migration. For 2018, continued demand for servers is expected due to new datacenter builds and increasing memory usage. Mobile demand is also expected to grow due to increasing requirements for high performance games, on-device AI, and hardware upgrades such as dual cameras. Samsung will look to enhance cost competitiveness through 10nm-class migration and expanding sales of high-density server DRAM.


For the System LSI Business, earnings slowed as sales of mobile processors and image sensors decreased under weak seasonality. In the first quarter, Samsung will seek to ramp-up production of mobile processors for premium phones and expand sales of high-valued-added 3-stack Fast Readout Sensors (FRS). In 2018, demand for image sensors is expected to grow as smartphone vendors increase adoption of dual camera and 3-stack FRS. The company aims to post solid earnings by increasing mobile processor sales and expanding offerings to IoT, VR and automotive applications.


For the Foundry Business, earnings decreased on weak seasonality. That said, sales in China increased as the company secured new customers. In the first quarter, earnings are expected to rise on the ramp-up of 2nd generation 10nm process products for this year’s flagship smartphones and growing demand for cryptocurrency mining chips. In 2018, Samsung will provide 8nm and 11nm processes to meet customers’ needs and start a risk production of 7-nano. In addition, we will increase its mass production capabilities at the new S3 and S4 lines for various products including mobile processors and image sensors.



Display Posts Quarterly Growth

The Display Panel business posted KRW 11.18 trillion in consolidated revenue and KRW 1.41 trillion in operating profit for the fourth quarter. Despite decreased revenue from LCD panels due to lower ASPs under weak seasonality, total earnings for the display business grew QoQ, driven by increased shipments of OLED panels for flagship smartphones.


In 2018, OLED is expected to become the mainstream panel in the smartphone market, specifically in the high-end segment. Samsung will make efforts to actively address customers’ demands and differentiate its technology over LTPS LCD, as well as seeking new growth engines.


As for LCD in 2018, while the company foresees market uncertainties due to intensified competition, Samsung will strive to solidify its position by offering differentiated products based on its technology leadership. Moreover, Samsung will reinforce its strategic partnerships and expand the sales of value-added products.


Looking to the first quarter, the OLED business is likely to be affected by declining demand due to weak seasonality and by intensifying competition with LTPS LCD in the smartphone market. To secure profitability, Samsung will focus on product line-ups for flagship smartphones and expand its customer portfolio. In addition, the company will improve the productivity of flexible OLED panel manufacturing.


For LCD in the first quarter, even though a decline in LCD demand is expected under weak seasonality, the company forecasts stable utilization thanks to rising demand for large-sized and high-resolution TVs led by major sporting events in the first half. Samsung will also focus on cost reduction and yield improvement as well as expansion of value-added products such as UHD, large-sized, and Quantum Dot products to enhance its profitability in response to market conditions.



Mobile Sees Strong Flagship Sales

The IT & Mobile Communications Division posted KRW 25.47 trillion in consolidated revenue and KRW 2.42 trillion in operating profit for the fourth quarter.


While total smartphone shipments decreased compared to the last quarter, mainly in mass smartphones, sales of flagship models such as Galaxy Note 8 increased. Mobile business earnings decreased due to an increase in marketing cost amid strong seasonality.


Looking ahead to 2018, demand for smartphones is expected to rise thanks to growing replacement demand for premium smartphones. In order to expand the sales of premium smartphones, Samsung will strengthen product competitiveness by differentiating core features and services, such as the camera and Bixby, and reinforce the sell-out programs and experiential stores. In addition, Samsung plans to continue optimizing its mid- to low-end lineup and enhancing productivity in order to achieve qualitative growth of the smartphone business.


In the first quarter, amid forecasts for weak demand for smartphones and tablets due to low seasonality, the company expects to increase its smartphone shipments backed by the newly launched Galaxy A8 and A8+ and upcoming release of the Galaxy flagship, which will launch next month. Both sales and operating profit are expected to grow QoQ due to the rise in ASP.


For the Networks Business, the second half of 2017 saw weak earnings following the completion of LTE investments from its major overseas partners in the first half. Samsung aims to strengthen its business foundation by supplying LTE base stations, mainly in North America, in the first quarter. For 2018, the company will focus on continuing to expand the supply of 5G-ready network solutions into major markets, including Korea, the U.S., and Japan.



Consumer Electronics to Focus on Premium Products

The Consumer Electronics Division, including the Visual Display and Digital Appliances businesses, posted KRW 12.72 trillion in consolidated revenue and KRW 0.51 trillion in operating profit for the fourth quarter.


In the fourth quarter, the global TV market grew by double-digits QoQ thanks to the year-end holiday season, but the market declined YoY due to lower demand in North America, China, and the Middle East. Under these circumstances, earnings slightly declined YoY due to the company scaling back on its mid-range to low-end product lineup and lower product prices from intensified competition. However, earnings improved QoQ thanks to solid sales of premium products during the year-end peak season.


As for the TV market in 2018, demand for ultra-large screen and premium TVs is expected to grow led by major sporting events. As the premium market continues to expand, the company will aim to strengthen its new lineup, including ultra-large screen QLED TVs as well as 8K TVs, and bolster marketing activities. Also, Samsung will provide new experiences and add value by applying Bixby and SmartThings to its TVs.


In the first quarter, TV demand is expected to decline both YoY and QoQ under weak seasonality. Nevertheless, Samsung will aim to strengthen its market leadership in the premium segment by expanding premium product sales and bringing new products to market earlier.


For the Digital Appliances Business in the fourth quarter, the market saw moderate YoY gains due to continued growth in North America and economic recoveries in Europe and CIS. The business’s revenue grew YoY thanks to strong sales of premium products, including the FlexWash washing machine and the Flex Duo with Dual Door oven, in advanced markets. However, an increase in material costs and B2B investments in North America weighed on profit.


Looking ahead, in 2018, Samsung will focus on new growth by strengthening its B2B business and expanding distribution channels including online ones. In the first quarter, the company will expand its premium lineup—with products such as the new Family Hub refrigerator and washing machines with QuickDrive technology—and reinforce global marketing activities.



Consolidated Sales and Operating Profit by Segment based on K-IFRS (2016~2017 4Q)

Note 1: Sales for each business include intersegment sales

Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)

Note 3: Information on annual earnings is stated according to the business divisions as of 2017.

Samsung to Share How it’s Bringing the Seamless and Smart IoT Experience to Life at CES 2018


At CES 2018, Samsung Electronics will share its vision and strategy for an intelligent and seamless Internet of Things (IoT) experience for all consumers, showcased by the latest innovations Samsung has made to start bringing this experience to reality, now.


Samsung’s press conference at this year’s CES will be held on Monday, January 8, 2018 from 14:00 to 14:45 (PST) at the Mandalay Bay Convention Center, Level 2, Ballrooms G+H. The press conference is open to all credentialed media with a CES badge.


For all others interested, Samsung will also be streaming the press conference live on the following channels:



For the latest information and announcements regarding Samsung at CES 2018, please visit Samsung Newsroom at:

Samsung Research Launched to Help Drive Samsung’s Leadership in Future Innovation


In December 2017, Samsung launched Samsung Research by reorganizing its Software R&D center  and Digital Media & Communications (DMC) R&D center into a new entity. Samsung Research will function as an integrated R&D organization for Samsung’s Consumer Electronics as well as IT and Mobile businesses. Chief among the priorities for the organization will be to drive forward maturation and advancements within artificial intelligence (AI), the Internet of Things (IoT) and other areas to ensure Samsung continues to lead the industry conversation.


As a global entity, Samsung Research will operate 22 R&D centers around the world, with a total of 20,000 staff. In addition to leading future innovation, the mandate of the new organization will also be to help explore and create new business possibilities.


At a recent launch event, Hyun-suk Kim, President and Head of Samsung Research, detailed the vision of the new entity, emphasizing to staff the vital role they would each play in making sure Samsung Research reaches its goal to ‘shape the future with innovation and intelligence.’



“Starting now, Samsung Research will drive the most advanced technological leadership and innovation based on AI technologies to realize the future that everyone dreams of, with the most talented people in the world,” Hyun-suk Kim told employees at the event. “In order to achieve this vision, one of Samsung Research’s first missions will be to instill a development culture where everyone encourages one another in creativity, as well as autonomously participates in the development process.”


As the capabilities of AI grow, Samsung’s continuing work and driving aim will be to build a single robust, flexible and expandable platform to integrate and optimally utilize the technology. Within its R&D environment, and with Samsung Research playing a key contributing role, Samsung will connect its technologies together to enable interoperability and simplicity for users, all powered by the latest in cutting-edge AI technologies.

Samsung Introduces Samsung Newsroom Netherlands and Belgium


Samsung Electronics today launched a total of three new newsrooms, Samsung Newsroom Netherlands and Samsung Newsroom Belgium (in Flemish and in French), which hubs for local media and consumers to access Samsung-related content.


Samsung Newsroom Netherlands merges Dutch-language resources with content from the Global Newsroom, while Samsung Newsroom Belgium offers Samsung-related content in both Flemish and in French. Both feature the latest updates on the company and its products, as well as information on industry trends, Samsung events, and inspirational stories regarding Samsung’s citizenship initiatives. Visitors to the sites will also enjoy access to a wide collection of multimedia resources including images, videos, infographics and event livestreams.


The platforms will also highlight local projects such as Samsung Electronics Benelux B.V.’s In-Traffic Reply, a smartphone app that enhances road safety by sending automated responses to calls and texts while users are behind the wheel.


The launches of Samsung Newsroom Netherlands and Belgium bring the company’s total number of newsrooms to 19 – a figure that also includes the Global Newsroom, as well as local editions in the U.S., Korea, Vietnam, Brazil, India (in English and in Hindi), Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa and Spain. Going forward, Samsung plans to expand this network with even more local-language communication channels to bring its vision to a wider media & consumer base around the world.

Introducing Samsung Newsroom Spain


Samsung Electronics recently launched Samsung Newsroom Spain, the country’s new, go-to communications channel for Samsung-related information and content.


Samsung Newsroom Spain combines Spanish-language resources with content from the English-language Global newsroom, and features press releases and company and product news, as well as information on Samsung’s corporate vision, projects and education-enriching initiatives.


In addition to covering the company’s latest updates and activities, the channel offers a wide collection of multimedia resources, including images, videos and infographics. On occasion, it will also serve as a platform to tune in to live streams of a variety of can’t-miss global events, such as press conferences and product launches.


Samsung Newsroom Spain is among the company’s many local editions of newsrooms overall, which includes newsrooms in the U.S., Korea, Vietnam, Brazil, India (English and Hindi), Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy and South Africa. Going forward, Samsung plans to add more local-language communication channels to bring its vision to more consumers around the world.


For more information, check out Samsung Newsroom Spain here.

Vietnam’s Báo Lao Động Newspaper Recognizes Samsung Vietnam’s Employee Well-being Efforts

Samsung Electronics Vietnam has more than 100,000 employees working across its manufacturing facilities. As female workers account for nearly 75% of the total workforce, Samsung has made concerted effort, in close partnership with the employee work council, to ensure comfortable working conditions as well as unique benefits for all its staff.


On November 21, Báo Lao Động also interviewed several female employees at Samsung Electronics Vietnam for story looking into the positive working conditions and employee satisfaction at the company. For its part, Báo Lao Động is a representative general daily newspaper published by the Vietnam General Confederation of Labor, and one of the most influential and oldest newspapers in Vietnam.



The following is a full translation of the article:



Samsung Electronics Vietnam Works Hard for Employee Welfare with Employee Work Council

When female employees of Samsung Electronics Vietnam become pregnant, they can immediately apply for pregnancy and nursing support. Samsung re-assigns work and provides special chairs designed for pregnant women during their work and meal hours. The employees are also allowed to take leave or visit company clinics as they require. This is a welfare policy that the local Employee Work Council has established in consultation with the company.



Female Employees Receive Special Benefits

Lê Thị Xiêm (a worker at the main production line, from Yên Phong, Bắc Ninh Province, age 28) applied for the local branch of Samsung Electronics after graduation.


Xiêm, who joined Samsung in August 2009 on a two-year contract, was also offered vocational training for one month before working in the factory. In August 2011, Xiêm signed a three-year extension, and from August 2014 has been on long-term contract with the company.


Initially, Xiêm was planning to return to school after working at Samsung for a short time, but has decided to stay with the company given the satisfactory income and professional and healthy work environment.


“Since working at Samsung for the past three years, I’ve gotten married and now have two children. During both my pregnancies, the company provided a good environment for me. I was able to choose a job role suited for my health condition at the time and provided access to special meals for pregnant mothers,” explains Xiêm. “I was able to go on maternity leave for two months prior to giving birth, and 70% of my salary was provided while I was on leave. The working environment was safe, and the company and work council treated me well, as if I were the baby.”


The various nursing rooms (there are thirteen nursing rooms in Samsung Electronics Vietnam) within the company has helped various female employees, including Lê Thị Hoa Hậu (external case production line worker; 28), nurse their children.


“When we have to nurse a baby, we use the breast pump to collect breast milk. The quality is of international standard (with electric pump and milk storage) so I feel safe in nursing my child,” said Hậu.


“Before I started working, I researched Samsung’s welfare system and salary and actually heard some bad rumors. However, when I joined Samsung as an employee, the bad rumors did not turn out to be true. For example, some rumors said Samsung’s work environment is harmful, that there is forced overtime, and problems with personal hygiene that negatively impact the health of employees, particularly causing pregnant employees to lose their babies.”


“But the truth was different. The work environment is clean, and every year the workers receive hygiene and safety education. The salary and bonuses are sufficient, and the workers receive a lot of welfare benefits. This I can prove by my two children, who are smart and healthy. My husband and I, by working for the company save more than 10 million dong every month.”



It’s Like Living at a Hotel

This is the story of Hoàng Thị Thu (a worker at the main line, from Nghi Lộc, Nghệ An, age 19).


The company provided Thu accommodations in the Samsung dormitory as Thu is new and her hometown is far away in a rural part of Vietnam.


“Back home, I actually had never experienced a washing machine, or air conditioner. Nor have I watched movies in a cinema or used the gym or had access to the internet. After working for Samsung and living in the company dormitory, I have not only used washing machines and the internet, but so much more. I hope to continue working for Samsung for a longtime,” said Thu. “Living in the dormitory is like living in a hotel with 50 thousand dong. I have a two-year contract, but I hope to contribute to the company and extend my contract time.”


“When entering the company, 100% of our employees receive a two-year contract, as well as full benefits including social security, health, and unemployment insurance. In addition, employees are entitled to a higher salary level than the state regulations on minimum wage, as well as other incentives like free meals during their work shifts. We also organize regular employee outings and activities,” said Lại Hoàng Dũng, Chairman of the Employee Work Council at Samsung Electronics Vietnam.


Nguyen Thi Van Ha, Chairman of the Labor Confederation of Bacoye Ninh Province, said, “The council cooperates very well with the leaders of Samsung Vietnam through regular dialogue which provides close insight into the sentiment and aspirations of employees. The cooperation also seeks to promptly resolve, and address matters brought up by employees which has contributed to creating harmonious labor relations.”


He added, “Samsung is the only company that utilizes 300 shuttle buses for employees to commute. Samsung also opens negotiations twice a year, and the average salary standard is higher than for Vietnam. Samsung employees work with comfort in a safe environment with stable income. The Employee Work Council has greatly contributed to this.”


In operation since April 2009, Samsung Electronics Vietnam has more than 100,000 employees working across its manufacturing facilities in the Yen Phong Industrial Zone in Bac Ninh Province (SEV) and Pho Yen District in Thai Nguyen Province (SEVT). Among the employees, female workers account for nearly 75% of the total workforce.



Source: Samsung điện tử Việt Nam: Đồng hành với công đoàn chăm lo cho CNLĐ

Samsung Introduces New Premium Ultrasonic Diagnosis Device ‘RS85’


Samsung Medison, a global medical equipment company and an affiliate of Samsung Electronics, today introduced the RS85, a new premium ultrasonic diagnosis device that provides enhanced image quality, usability, and convenience for medical and radiology professionals.


“We are pleased to launch the RS85, a new premium medical device with superior image quality and usability based on Samsung’s advanced ultrasonic and radiology technologies,” said Insuk Song, Vice President, Health & Medical Equipment Business, Samsung Electronics. “We have high expectations the RS85 will make inroads into the global radiology market as Samsung Medison’s representative product. We will continue to diversify our product portfolio for different medical applications and sectors.”


Among its features, the RS85 features the MV-Flow™ and S-Shearwave Imaging™ technologies. The MV-Flow™ is able to detect the blood flow in microvascular tissues which is hard to be detected via a conventional Doppler ultrasonic wave. This allows researchers to check for indication of any type of lesion related to cancer or inflammation. The S-Shearwave Imaging™ feature provides new indicators for clinical diagnosis by quantifying the elasticity of human anatomy via shear wave elastography which will increase the accuracy of diagnosis for diseases such as hepatocirrhosis and tumors.


Furthermore, the RS85 is equipped with CEUS+ for diagnosing blood flow or lesions using contrast agent images, and also provides expanded diagnostic range to the liver and breast areas as well as safe, accurate diagnosis for young children. The S-Fusion™ function extends analysis to the prostate gland, and also allows coordination and simultaneous comparative analysis of images and sonograms from other diagnosis instruments such as MRI and CT.


The RS85 also has a monitor arm that can reach even wider areas compared to Samsung’s conventional products. Also, the RS85 has been developed to decrease the fatigue of sonographers by adding a touchscreen for easier control of the device, and it can reduce the scanning time to improve usability.


Samsung Medison, which has achieved great results in ultrasonic diagnosis devices for obstetrics and gynecology, is strengthening the premium ultrasonic diagnosis device business for radiology. Based on the RS85, the company will continue to expand its products in large hospitals, and enhance research cooperation with medical experts around the world.


The RS85 will be available first in Korea and Europe in November, with more markets to follow.

Samsung Launches Newsroom in South Africa

An exterior view of Samsung Electronics South Africa headquarters located in Johannesburg, South Africa


Samsung today launched Samsung Newsroom South Africa, a go-to source of information for consumers and the media to keep in touch with the latest technologies and innovations from Samsung.


Samsung Newsroom South Africa will feature localized content, addressing the specific needs and interests of the region. Content shared on the platform will include not only the latest updates on Samsung, but also locally relevant launches and services, as well as compelling stories, interviews and opinions from Samsung South Africa.


Samsung entered South Africa in 1994 and has been an integral part of the region ever since, channeling a relentless drive for developing innovative technology solutions to enable customers to pursue their passions. A diverse range of Samsung’s high-tech products and services are available to South African consumers. The home-grown team plays an active role in South African life by participating in various Corporate Social Initiatives [CSI], as well as delivering solutions and services that are tailored to local needs.


Newsrooms are being rolled out all over the world to better serve with regionally significant content, on top of providing consumers with all the latest news and information about Samsung. Samsung Newsroom South Africa is the sixteenth of Samsung’s newsrooms, following the Global Newsroom and local editions in the U.S., Korea, Vietnam, Brazil, India (English and Hindi), Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, and Spain. Samsung Newsroom South Africa can be accessed by going to

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