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Samsung×HotDocs Collaboration Premieres at Canada’s Renowned International Documentary Festival

A screenshot from The Little Trumpet Boy by Charles Officer, featuring 17-year old William Leathers, a boy with perfect pitch and synaesthesia


Samsung Canada has introduced an exciting collaboration project – documentary films shot entirely on smartphone devices. Samsung reached out to six unique content creators for this effort: filmmakers Nimisha Mukerji, Charles Officer and Yung Chang, as well as YouTube creators Sabrina Cruz, Corey Vidal and Emile Roy.


The documentary project was intended to show how easy it is to tell a story using Samsung’s innovative features. Filmmakers Nimisha Mukerji, Charles Officer, Yung Chang and YouTuber Emile Roy used the Galaxy Note 8 devices, while YouTube creators Sabrina Cruz and Corey Vidal used the Galaxy S9+ to depict their unique styles to tell their stories.


The six-part documentary series was screened at the Hot Docs Festival, the largest documentary festival in North America, which was held in Toronto from April 26 to May 6 this year. Each director brought a different perspective to the human experience with their work. The Little Trumpet Boy by Charles Officer introduced 17-year old William Leathers, a boy with perfect pitch and synaesthesia. Award-winning film and television director Nimisha Mukerji shot a personal documentary chronicling her pregnancy, while Sabrina Cruz, best known for her YouTube channel NerdyandQuirky, created a piece titled Sourtoe Cocktail about her quest to the Yukon to get a taste of the world famous “Sourtoe Cocktail,” seasoned with an amputated toe that has been dehydrated and preserved in salt. Yung Chang created Home Movie, featuring a memorable movie for his daughter, and Corey Vidal’s video titled Remembering takes a very personal trip down memory lane using his Galaxy S9+. All of these documentaries can be seen online for free on the Samsung Canada YouTube channel.


Among the documentaries, The Little Trumpet Boy and Home Movie touched the heart of a representative from EBS, an educational television and radio network in Korea. As a result, the two documentaries are scheduled to be screened at the upcoming 18th EBS International Documentary Festival (EIDF) that will be held from August 20 to 26 in Goyang, Korea.

Boosting Law Enforcement Productivity, Safety and Data Security in the Field


Finally a viable solution to replace old laptops and desktop computers has arrived on the public safety scene with Samsung DeX in Car technology, making the work environment safer, more flexible and more efficient for police officers in the field by simply using a Samsung flagship Galaxy smartphone and the Samsung DeX service solution that brings an easy-to-use, PC-like experience to mobile handsets.


Bridging the gap between smartphone and desktop, Samsung DeX delivers an in-car computing capability by pairing the latest Galaxy smartphones with a mounted display and dedicated keyboard. By connecting the Samsung Galaxy S8/8+, S9/9+ or Note8 smartphone to DeX Pad or DeX Station, the smartphone functions as the car’s mobile data terminal.


The setup provides an optimal solution for forward-thinking police leaders and public safety professionals who recognize the importance of seamless mobile computing access both in the patrol car and while in the field.


Additionally, Samsung Galaxy smartphones include defense-grade mobile data security powered by Samsung Knox, helping agencies achieve Criminal Justice Information Services (CJIS) compliance when using the phone alone and with DeX.



“Mobile phones are more than just communication devices,” said Reginald Jones, Director of Public Sector Sales and Solutions. “They’re valuable public safety tools in terms of flexibility, security, efficiency and workplace productivity.”


Samsung DeX in Car helps reduce reliance on pen and pad or bulky in-car computer systems so police officers and other first responders can maintain greater situational awareness of their surroundings at all times, in addition to achieving a more streamlined workload.


With Samsung DeX in Car solution, the transition from a desktop experience inside the patrol car to accessing secure data in real-time while on the move, outside the vehicle, and then back in the station at the desk, is seamless.


The more comfortable viewing format makes full use of a horizontal display instead of stretching a smartphone interface, so officers can work on larger projects like incident reports, suspect identification or crime scene review.


For example, photos, videos and voice recordings gathered in the field on a smartphone are also securely processed on the smartphone, reducing redundant record-keeping when back at the desk. Through a seamless interface, Samsung DeX in Car allows data stored on the officer’s phone to be swiftly and securely transferred. Samsung Galaxy smartphones are armed with Samsung Knox, a platform that keeps the data inside a secure architecture throughout data migration – from gathering it, to processing it, to sharing it through other databases.


“The phone is becoming the critical technology tool for public safety officials, and Samsung DeX enables officers to use their Galaxy smartphone as a laptop replacement in the vehicle and in the station,” Jones said.


Samsung DeX in Car also helps remove some of the guesswork for officers before they respond to incidents. Having a Samsung Galaxy smartphone at the center of their workflow boosts the amount of data officers can receive. Instead of relying on radio transmissions and vague descriptions, officers get high-quality images, detailed reports and real-time updates.


“Samsung DeX offers a better return on investment all around,” said Jones. “It provides more flexibility and more security at a lower cost. The phone is the center point for public safety and using Samsung DeX offers the ultimate in mobility while being a powerful force multiplier for law enforcement officers.”


Today’s smartphones can support so many police operations, and the more an officer can do with a single device, the more they can do in the field to help their community.



Source: US Newsroom

Olympians Capture the Excitement of the Olympics PyeongChang 2018 Opening Ceremony with the PyeongChang 2018 Olympic Games Limited Edition

Olympians from close to 100 nations gathered in PyeongChang, Korea this week for the start of the Olympic Winter Games PyeongChang 2018. During the Opening Ceremony, athletes enjoyed capturing and sharing the moments of the unique Olympic Games experience with the official Olympic Games phone, the Samsung PyeongChang 2018 Olympic Games Limited Edition.


In collaboration with the International Olympic Committee (IOC), Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, gifted 4,000 devices to all PyeongChang 2018 Olympians, helping them to enhance their experiences in PyeongChang and connect more easily with family and friends around the world.


A special edition of the Galaxy Note8, the PyeongChang 2018 Olympic Games Limited Edition features a shiny white back glass to celebrate the winter theme, and gold Olympic Rings – inspired by the Olympic Torch – an expression of the Olympic Movement with the union of five continents and unity worldwide.


Olympian from The Netherlands captures the spirit and excitement of the Olympic Winter Games PyeongChang 2018 Opening Ceremony on the official Olympic Games phone, PyeongChang 2018 Olympic Games Limited Edition, on Friday, February 9, 2018 in PyeongChang, Korea.


Olympians from Slovakia at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Team GB Olympian at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Olympians from Austria at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Olympians from Italy at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Olympians from China at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Olympians from Canada at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Olympians from France at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Olympians from Australia at the Olympic Winter Games PyeongChang 2018 Opening Ceremony


Olympian from Korea at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Samsung Electronics Launches the Official App of PyeongChang 2018 to Power Connections and Bring Fans Closer to the Olympic Winter Games PyeongChang 2018


In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics Co., Ltd., Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, today announced that the Official App of PyeongChang 2018 is available for download.


Samsung is once again powering the custom mobile application, as an effort to further enhance the Olympic Winter Games experience for all, ensuring smarter communications and smoother wireless operations during the Olympic Games. The Official App of PyeongChang 2018 was created in partnership with the International Olympic Committee (IOC) and the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG). The all-in-one app will help fans better enjoy the Olympic Winter Games experience by offering real-time updates, athlete information, medal standings and Olympic and Paralympic records.


Evolving from the Wireless Olympic Works service which began in 2004, the Official App of PyeongChang 2018 offers differentiated content based on location, news updates, ticket and venue information as well as online cheering service to support athletes.


“As part of our commitment to creating an enjoyable Olympic Winter Games experience for athletes, fans, and consumers, we’re proud to create connections, and to help share the Olympic Spirit around the world,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Through our innovative technology advancements, our goal is to contribute to a meaningful and unforgettable experience for all.”


In addition to providing the latest updates that users need to know about the Olympic Winter Games, the Official App of PyeongChang 2018 is also customizable, allowing users to stay up-to-date on specific events and results they care about the most, and to receive push-notification alerts based on their favorite countries, sports or athletes.


The Official App of PyeongChang 2018 is available in English, Korean, French, Japanese and Chinese, and can be downloaded for free on Google Apps, Google Play Store, and iOS App Store.



About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through PyeongChang 2018, and Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.

Samsung Electronics Unveils PyeongChang 2018 Olympic Games Limited Edition to Celebrate the Spirit of the Olympic Winter Games PyeongChang 2018


With less than a month to-go until the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, today unveiled the PyeongChang 2018 Olympic Games Limited Edition. To further extend its Olympic legacy of supporting athletes and the Olympic family, Samsung will provide the exclusive devices, which are a special edition of the Galaxy Note8, as encouragement to do bigger things at the Olympic Winter Games, while also helping maintain real-time connections and capturing and sharing memories with those near and far.


In collaboration with the International Olympic Committee (IOC) and the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG), Samsung will deliver over 4,000 devices to all Olympians as well as the PyeongChang 2018 Olympic family allowing them to lean on Samsung mobile technology to enhance their experiences and connect more conveniently. The PyeongChang 2018 Olympic Games Limited Edition will include the bold new features of the Galaxy Note8, such as the innovative bezel-less 6.3-inch Infinity Display that fits comfortably in one hand, enhanced S Pen for efficient productivity, and Samsung’s best-in-class Dual Camera. Exclusively for the Games, the PyeongChang 2018 Olympic Games Limited Edition will showcase a shiny white back glass to celebrate the winter theme, and gold Olympic rings – inspired by the Olympic Torch – an expression of the Olympic Movement with the union of five continents, and unity worldwide.


“Throughout our 20-year legacy as an Olympic partner, Samsung has showcased our support of the Olympic Movement by helping spread the Olympic Spirit and enhance connections through our latest technological innovations and immersive experiences,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “We’re proud to provide the PyeongChang 2018 Olympic Games Limited Edition to all athletes in an effort to help them to stay connected, capture and share one of the most memorable moments of their lives.”


The PyeongChang 2018 Olympic Games Limited Edition will feature celebratory pre-loaded PyeongChang 2018 themed wallpapers, allowing recipients to stay connected in-style through Samsung’s most advanced mobile technology. As an added element, useful apps will be pre-installed to help cultivate the utmost Olympic Games experience.


“Samsung’s commitment to the Olympic Movement has increasingly enabled meaningful connections through innovative mobile technologies over the past 20 years,” said IOC President Thomas Bach. “Samsung’s creation of an Olympic Games Limited Edition device reinforces Samsung and IOC’s shared desire to spread the Olympic spirit. It’s because of dedicated partners like Samsung that we’re in the position to provide unforgettable experiences at the Olympic Games time after time.”



Samsung to Provide Galaxy Note8 to Paralympians

Displaying commitment to the Paralympic Movement, Samsung will provide smartphones to all Paralympians at the Paralympic Winter Games PyeongChang 2018. Each Paralympian will receive the Galaxy Note8 along with cases that feature the Paralympic Games logo and be exposed to how breakthrough mobile technologies can help make the digital world more accessible for those with disabilities. Samsung has been a World Paralympic Partner since the Olympic Winter Games Vancouver 2010 and an advocate for the Paralympic Movement striving to inspire the spirit of progress and the human challenge ever since.


About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through PyeongChang 2018, and Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.

How to Capture the Perfect Photos this Holiday Season with the Galaxy Note8

As the days draw nearer to the holidays, and family and friends gather together to celebrate, there are countless moments to cherish. With a broad array of features, the Galaxy Note8 camera allows you to easily and conveniently hold on to these memories in vivid detail. After all, the most wonderful time of the year calls for the most wonderful pictures to remember it by.


With lights, glitter and tinsel aplenty, it’s not always easy to achieve the perfect nighttime shot of the holiday decorations adorning city centers and homes. To the naked eye, the lights may shine brightly against the night sky, but in a photo, they can appear dull and undefined.


The Galaxy Note8’s dual camera is equipped with a fast F1.7 wide-angle lens with Dual Pixel technology and an F2.4 telephoto lens, which together are able to quickly and accurately pinpoint the subject the user is focusing on. Thus, the camera can capture sharper and brighter shots even in low light environments – where holiday lights and decorations tend to look their best.



What’s more, both 12MP lenses of the dual camera are outfitted with Optical Image Stabilization (OIS) which ensures crisp, focused images in all lighting conditions, even when you’re shooting with an unsteady hand (which is often the case during the frigid winter months).



Whether it’s capturing the excitement for the new year or a special moment with loved ones, photos stand out in sharp relief with Live Focus. The tool creates a bokeh effect, making the subject of the photo stand out in stunning detail, while blurring its surroundings beautifully into the background.


Left: Before adjusting blur, Right: After adjusting blur


To switch on the effect, select the Live Focus option, positioned above the camera shutter button in preview mode. Make sure to stand about four feet away from the subject of the picture, and use the sliding gauge which appears above to adjust the level of the blur effect to your liking. Should you decide after taking the photo to remove the blur, or alter its intensity, you can do so in the Gallery app.


In Dual Capture mode, both the phone’s rear wide-angle and telephoto lenses work simultaneously to capture two separate images. You can then access both zoomed-in and wide-angle versions of the shot from the Gallery so you don’t miss any of the magic happening outside the frame.


Top: Close-up, Bottom: Wide Angle


If you plan to overindulge on seasonal eats and treats this holiday season, make sure they look as delicious as they taste.


Before you bite into it, emphasize and enhance the colors of the centerpiece cake by snapping a photo of it in Food Mode. Just swipe left in preview mode to bring up a range of options and tap Food. Find the tastiest looking treat to be the focus of your photo. Then tap on the screen or drag the circle to move the highlighted area to that spot.


Left: Auto Focus, Right: Food Mode


Create even more professional-looking images with a range of adjustable features in Pro Mode. Swipe left in preview mode and tap Pro to open up the range of options: ISO, Shutter Speed, Color Tone, Manual Focus, White Balance and Exposure Compensation. With Pro Mode, there’s no need to lug around your DSLR camera on the family winter vacation; get professional-quality images with the Galaxy Note8!


Top: Auto Focus, Bottom: Pro Mode


Looking for a way to add some warming winter spice to your pictures? Enhance your selfies with holiday-themed stickers. Simply tap STICKERS just below the preview screen and select one that best suits your shot. Alternatively, jazz up your photo using the Live Message feature. Give yourself celebratory 2018 headbands, write a holiday greeting or add a festive doodle right on your photo with the S Pen, then share it with a friend to spread instant holiday cheer.


Live Message: photo edited using stickers and S-pen


Featuring Samsung’s best-in-class dual camera, with dual OIS on both lenses, along with Live Focus, Dual Capture and Live Message features, the Galaxy Note8 is the ultimate device for taking photos that are crisp and clear, and capturing special holiday moments in the way you want to remember them for years to come. Happy holidays!

Strides in Stewardship, Part 2: The Eco-Friendly Competitiveness of Samsung’s Mobile Technologies

Samsung Electronics is committed to both enhancing technologies and maintaining its responsible approach towards the environment. By cultivating a green attitude and outlook at each stage of design and production, the company aims to minimize its environmental footprint through all its business activities.


In part two of our “Strides in Stewardship” series, we explore some of the ways Samsung is providing new value for customers and the environment through its green practices and eco-friendly mobile innovations.



Using Sustainable Materials and Technologies to Create a Sustainable World

How can a smartphone be eco-friendly? Samsung works tirelessly to develop materials with improved eco-properties through collaborative projects between various departments including R&D and quality management.


As a result of this effort, the company has released products containing bio-material using industrial corn, mineral-based plastic and a novel application of polyketone, a polymer produced with carbon monoxide captured during the formulary process, used in TVs for the first time in the industry.


Samsung also uses recycled plastics for select products after classifying, cleaning and remanufacturing plastics from collected waste products in collaboration with recycling companies. The Galaxy S8, for example, uses recycled plastic in its inner packaging tray (30 percent) and charging adapter (20 percent). Half of the phone’s box is made up of recycled paper while its packaging and manual are printed with soy ink.



Energy efficiency is another consideration for sustainability. For example, the Galaxy S8’s Fast Charging Charger (5V/2A, 9V/1.67A) is optimized with low no-load power consumption (0.02w) and enhanced charging efficiency (86 percent).


Such efforts are the reasons why Samsung’s devices have continuously been recognized for their sustainable design and technology, achieving eco-labels in many markets around the world. The Galaxy S8, for example, has been granted a number of eco-labels including EPEAT and ECOLOGO Gold Certification by UL (USA), Carbon Trust (U.K.), Vitality Leaf (Russia) and Selo Colibri (Brazil).




Green and Clean: Responsible Chemical Management

With the expansion of worldwide RoHS and REACH-like regulations, Samsung increasingly conducts rigorous inspections and management procedures for raw materials and parts it uses to ensure it provides safe, responsible products for customers.


Among the company’s management efforts include the maintenance of an Environmental Analysis Lab for analyzing hazardous substances and volatile organic compounds, and an in-house monitoring process on restricted substances. Furthermore, Samsung has trained more than 650 internal auditors to execute environmental quality control to ensure that restricted substances are not intentionally present in its products.



The company also operates the Eco-Partner Certification Program, a comprehensive environmental initiative, to assess the environmental impact of product components, raw materials and the manufacturing processes of its suppliers. To ensure the efficiency of the program, Samsung has developed the Environmental-Chemicals Integrated Management System (e-CIMS) to monitor hazardous substances used by its Eco-Partners, and works only with companies that have acquired all necessary eco-related certification. Currently, Samsung manages 1,058 partners – a number that has quadrupled since 2010.


Additionally, the company has been voluntarily working to completely phase out the use of potentially dangerous chemicals such as polyvinyl chloride (PVC), brominated flame retardants (BFRs) and phthalates, and is continuously reducing usage of hazardous substances in its products.



Environmentally Conscious Product Assessment and Development

Over the past few years, Samsung has conducted a Life Cycle Assessment (LCA) for its leading smartphones. This methodology assesses 12 potential environmental impacts such as global warming, ocean acidification and ozone layer depletion contained at each stage of a product’s life cycle, from design and manufacturing, to purchase and usage, to end-of-life processing and disposal.


This technique was first implemented in 2015 with the Galaxy S6 and Galaxy Note5, and was followed through to the Galaxy Note8, Samsung’s most recent flagship smartphone. The devices that underwent the 12 processes showed their largest environmental impact in the areas of pre-manufacturing and distribution. Based on LCA results, these areas are where Samsung is putting its focus on improving energy efficiency and reducing supply chain emissions of the devices, thus reducing the environmental impact of the products.



In line with its commitment to constantly improve energy efficiency and recyclability, and reduce hazardous substances in products, Samsung has also established its own Eco-rating System which evaluates the sustainability performance of every product development project. The rating system consists of three grades – Premium Eco-Product, Good Eco-Product and Eco-Product – which are designated based on a product’s energy efficiency, resource efficiency and compliance with global environmental standards.


Through continuous revision and evaluation of standards, Samsung reflects new eco features and the latest environmental innovation in its products. Product ratings have been increasingly improving, and the company is striving to have 90 percent of new development projects receive the Good Eco-Product stamp of approval or higher by 2020.



Reduce, Reuse, Recycle: Contributing to a Circular Economy

To do its part to support the circular economy, Samsung is partaking in a variety of activities that improve resource efficiency and reuse resources. These initiatives include extending the periods of product use by offering services such as repairing products, upgrading firmware for performance improvement and extending warranty coverage periods.


Additionally, rather than just discarding returned mobile products, Samsung changes their parts, reinstalls software and repackages them as refurbished devices, selling them at reduced prices. Provided in the U.S. and U.K., this service improves resource efficiency by facilitating the reuse of goods.


For instance, Samsung earlier this year announced plans for reusing and recycling select components of Galaxy Note7 devices. Parts such as OLED display modules, memory chips, camera modules and raw materials have since been used for service purposes, sold as components or incorporated into the Galaxy Note FE, working with companies that specialize in the collection of recycling materials.


Another ongoing project by Samsung is C-lab’s Galaxy Upcycling, which provides an environmentally-responsible way for old Galaxy mobile devices to be recycled. Seventy percent of used devices is left untouched after three years of their launch, and the number of such products is estimated to be 0.2 billion units every year. Those devices that might otherwise be forgotten in desk drawers or discarded are utilized to build new IoT open platforms, CCTV systems, game consoles and more.


Samsung is also making multiple efforts to reuse resources by conducting activities such as the establishment of waste product collection systems, an expanded use of recycled materials and global take-back and recycling programs in approximately 60 countries.



Creating a more sustainable economy will change the world in many ways, and Samsung will continue to do all it can to implement environmental and resource-related solutions while providing consumers with an increasing number and quality of responsibly-designed products.

Strides in Stewardship, Part 1: Innovating the Mobile Antenna to Maximize User Safety and Device Performance

Radio frequency (RF) radiation (sometimes referred to as “cell phone radiation”) represents one of the most common environmental influences, about which anxiety and speculation are quickly spreading. Amid these growing concerns, Samsung Electronics has been working in earnest to design its smartphone and wearable technology so that RF exposure is minimized as much as possible.


By establishing internal Specific Absorption Rate (SAR) standards, enhancing antenna design and maintaining close collaboration between teams during product development stages, the company has been able to produce a number of mobile devices with some of the lowest SAR levels on the market.


In the first installment of the “Strides in Stewardship” series, we will take a closer look at some of the initiatives taken by Samsung to achieve this accomplishment.



So What Exactly Is SAR?

When electromagnetic waves are received and transmitted by a wireless device such as a smartphone, some of the RF energy is lost to the surrounding environment and can be absorbed by the person handling the product. SAR is the rate at which human biological tissues – such as those in the body and head – absorb these stray RF signals from the source being measured.


SAR provides a straightforward method for measuring the RF exposure characteristics of mobile devices to ensure that they are within the safety guidelines based on standards that have been developed by independent scientific organizations through exhaustive evaluation of scientific studies.


In the US, the Federal Communications Commission (FCC) requires that all phones sold have an SAR level at or below 1.6 watts per kilogram (W/kg) averaged over 1 gram of actual tissue – a guideline based upon the standards developed by IEEE, NCRP and input from other federal agencies. Similarly, Japan, China and most European nations follow the guidelines specified by the International Commission on Non-Ionizing Radiation Protection (ICNIRP), which sets the SAR limit at 2 W/kg averaged over 10 grams of actual tissue.


* The SAR levels indicated in this chart are based on US devices. SAR levels may vary by model and region. For more information, visit:


Samsung is so committed to ensuring the safety of its users that its internal maximum SAR level is half of those fixed by the previously mentioned international standards. This is emphasized in the chart above, which lists the company’s smartphones launched in 2017 and their respective SAR levels. These levels, particularly the Head SAR levels, are some of the lowest on the market today.


To achieve the lowest SAR levels possible, Samsung has dedicated many of its resources to research and development, particularly in the area of antenna design. That’s because RF waves from mobile phones are emitted from the antenna, and the closer the antenna is to body tissue, the greater a person’s exposure to RF energy is expected to be.



Taking the Lead in Antenna Innovation

In 2006, Samsung adopted an innovative antenna system to enhance device safety by maintaining significantly lower SAR levels compared to other products while simultaneously improving overall RF performance. One way the company has been successful in achieving this goal is by making antenna location a priority in its smartphone design.


“Antenna placement is incredibly important. A one-millimeter difference in location can reduce the SAR level by a large margin,” noted Yoonjae Lee, Antenna Group, Mobile R&D Office, Samsung Electronics. “The location of the antenna has to be decided during the product planning stage, as it’s difficult to change its placement later on.”


Over the past few years, Samsung has focused its efforts on embedding the TX antennas – the antennas that are most closely associated with higher SAR rates – at the bottom of the phone body. In doing so, cell phone radiation is directed away from the head of the user, where the phone is typically held during phone calls and the part of the body where RF energy poses the biggest health concerns.


But recently, design trends have shifted to favor metal phone bodies with bigger displays, making antenna positioning more challenging.

With today’s devices, the external metal frames of the phone body become the antenna itself. Therefore, antenna placement and general phone design have to be considered simultaneously, which requires the close cooperation of multiple teams. To facilitate this process, Samsung conducts a number of simulations using proprietary software and tools to determine the best location for the antenna based on the phone’s design, without having to use a physical prototype of the device.


In addition to the placement of the antenna, certain device materials and even chemicals in the product’s color coating can affect SAR levels as well as the performance of the antenna, further complicating the product development process. As a result, Samsung’s Antenna Group works closely with different design teams, including the Color, Material and Finish (CMF) team.


“When the CMF team proposes the use of a new material – which was the case with the Galaxy Note8 – the design team commissions a detailed substance analysis of the material,” said Lee. “The Antenna Group then conducts various tests to determine all the possible ways the material might influence the behavior of the antenna.”


As product development advances, Samsung tests SAR levels at every stage, considering the highest output when the body of the device and the head of the user are in close contact. Should the anticipated SAR levels of a product come out higher than the company’s standards during any stage of product development, the process is halted and modifications are made until the SAR levels are satisfactory.


To test the SAR level of a mobile device, Samsung conducts 2D and 3D scans using a special liquid-form material that has similar permittivity and conductivity levels as those of human body tissue. Measurements are made at different frequencies representing the frequency bands at which the device can transmit.


Samsung has also applied its antenna know-how to its wearable devices, which boast SAR levels that are significantly lower than those of the products of the company’s competitors.


“Many other wearable manufacturers are struggling with SAR levels. Even if they try to utilize the appropriate materials and placement for the antenna, they lack relevant technology patents,” said Inyoung Lee, Antenna Group, Mobile R&D Office, Samsung Electronics. “But Samsung’s antenna design is completely different from those of other brands. As a result, we are able to sustain low SAR levels while ensuring optimal antenna performance.”



An Ongoing Effort

In an effort to maintain its momentum in antenna innovation going forward, Samsung earlier this year established the Antenna Design Studio, an initiative that the company hopes will help systemize the antenna design stage by integrating its many different parts – including software simulations and hardware testing – to minimize repetitive stages and determine the most efficient performance.


The company has also established an internal task force to determine which fields of expertise are needed to enhance antenna design (and thus continue to lower SAR levels), and are working consistently to grow its workforce to include highly trained antenna technicians and material experts.


In doing so, the company strives to continue to lead the smartphone industry through antenna development, all the while producing mobile devices with the lowest SAR levels possible.

[Photo] In the Studio: Galaxy Studios Around the World

From the US to Australia, Spain to Malaysia, Samsung Galaxy Studios are continuing to provide visitors with unique experiences in venues scattered across the globe. The studios are temporary installations open to the public in iconic locations, and offer visitors the opportunity to try out an array of Samsung’s flagship phones and wearable products, including the Galaxy Note8, Gear Sport, Gear VR and Gear 360.


Since September, Galaxy Studios have showcased for limited runs in more than 20 locations, with further displays planned to bring Samsung devices to even more cities.


Clockwise, from top left: Las Vegas, Melbourne, Madrid, Kuala Lumpur



Up Close and Personal with the Galaxy Note8

Among the Galaxy Studios’ highlights are hands-on experiences with the Galaxy Note8 and its distinctive S Pen and cameras. After snapping a selfie, visitors learn how embellish the photo with the S Pen, then see themselves on the big screen in the S Pen gallery. Or they can witness the effects of the Galaxy Note8’s IP68 water resistance rating, either by using the S Pen to apply photo filters or using other features underwater. Visitors can also explore the various key features of the Galaxy Note8 by placing the device on an interactive table.


Visitors at the Galaxy Studio in Kuala Lumpur test out various features of the Galaxy Note8 using the interactive table.


At the Galaxy Studio in Frankfurt, visitors explore the Galaxy Note8 and its features.


Visitors are wowed by the optical illusion created by mirrors in the S Pen Gallery, Frankfurt.


Taking the plunge in Los Angeles: Visitors are able to utilize features of the Galaxy Note 8, such as applying a photo filter using the S Pen, even when the smartphone is underwater.


Visitors to the Prague Galaxy Studio try out video conference calling on a desktop powered by smartphone with the Samsung DeX, which provides seamless transition from mobile device to desktop computer.


Noteworthy Wearables

Visitors can discover newly launched wearable products such as the Gear Sport, Gear Fit2 Pro and IconX (2018). Visitors are also able to test out the Gear Sport in a cycling challenge, enjoy an exhilarating 4D VR game, and film themselves in a 4D experience with the Gear 360.


A cyclist wearing the Gear Sport celebrates sweet victory in LA.


The race is on for two visitors in the Galaxy Fitness cycling challenge in Hong Kong.


Visitors in London enjoy the Gear VR in 4D. They control their movements through the universe with their controllers while sitting in a 4D chair, which moves to create a fully immersive virtual reality experience.


Surrounded by a 4D experience, visitors film themselves with the Gear 360 in Moscow.


Notable Events and Workshop Sessions at the Galaxy Studios

Samsung hosts a range of unique experiences at their Galaxy Studios. Recently, artists and influencers were invited to Galaxy Studios to illustrate ways to utilize the Galaxy Note8’s signature S Pen and dual cameras to their fullest capacity, and to participate in workshops. Galaxy Studios have also held fitness session using new products and wine tastings using the Gear VR. In addition, visitors were able to learn more about traffic safety in an immersive experience with the Gear VR, inside the Galaxy Studio’s fitness zone. Galaxy Studios aim to use their locations in various cities to their best advantage and the venues have held charity concerts and other local events to give back to the community.


Learning how to get the most out of using the S Pen in Amsterdam.


A visitor samples vintages with a sommelier during a VR wine tasting experience in Amsterdam.


Crowds gather for a charity concert in front of the Galaxy Studio in Las Vegas.

Check Out the Galaxy Note8’s Exclusive S Pen-Inspired Ring and Notification Tones

Don’t be surprised if, the next time you’re with friends and they receive a call on their Galaxy Note8, you find yourself asking them to pump up the volume.


That’s because Samsung has outfitted its latest flagship device with an exclusive set of ring- and notification tones that feature catchy, modern beats. The S Pen-inspired ‘pen and beat’ playlist includes three ringtones and two alerts composed by a gifted young ‘pen beater’, a world-class beatboxer and an acclaimed musician and producer.


Samsung’s Galaxy Note8 features S Pen-inspired ring- and notification tones created with the help of (from left) a world-class beatboxer, ‘pen beater’ and producer.


A Kinetic Collaboration

Musical inspiration comes easily to Jinyoung Choi, whose popular ‘pen beating’ videos spotlight a fresh and inventive way to use pens as outlets for creativity.


Fourteen-year-old pen beater Jinyoung Choi (left) and professional beatboxer 2 Tak have risen to fame in their native Korea for their unique, kinetic sounds.


Jinyoung transforms the relatively simple action of tapping pens on a table into a nuanced form of musical expression, deftly utilizing each part of the writing instruments – the cap, body and tip – to produce a variety of sounds. The 14-year-old’s energetic pen beating videos have racked up millions of views online, and earned him a global following.


*Sounds recorded during this session were used to compose the Note8’s ‘pen and beat’ ring and notification tones


To complement Jinyoung’s kinetic sound, Samsung enlisted the help of professional beatboxer and rapper 2 Tak, and placed the dynamic duo in a studio with famed musician and producer Tucker, aka Tadashi Takatsuka.


*Sounds recorded during this session were used to compose the Note8’s ‘pen and beat’ ring and notification tones


In Tucker, Samsung found the perfect supervisor for its ‘pen and beat’ collaboration. Not only does he have extensive experience composing distinctive sounds for some of the world’s top brands, he’s also produced more than 30 albums, and hosted a TV show in his native Japan that showcased inventive ways to create music.


Famed producer and musician Tucker has produced more than 30 albums, and hosted a TV show in his native Japan that showcased inventive ways to create music.



A Signature Soundtrack

Each of the collaborating artists brings to the table a diverse set of skills that, when harmonized, create sounds that are reflective of multifaceted millennials.


Before they went about composing the new tracks, the artists were asked to consider the types of sounds they’d like to introduce as ringtones. The synthesis of their respective talents – 2 Tak’s melodic beatboxing, Tucker’s instrumentals and Jinyoung’s dynamic pen beating – produced three unique, head-bumping ringtones, titled “Bubble Beat”, “Happy Jungle” and “Kitchen Mix”. Each song is as fresh and energetic as it is distinct.


The trio’s Galaxy Note8 notification sounds are called “Beatbox” and “Pen Beats”, and feature punchy and pleasant solos from the two performing artists. Grab your earphones and give the new tones a listen.



    Bubble Beat



    Happy Jungle



    Kitchen Mix






    Pen Beats



The Galaxy Note8’s ‘pen and beat’ playlist is not only thoroughly inventive and easy on the ears, it’s also a fun and engaging expression of the flagship’s ability to foster users’ creativity.

Samsung Removes Restrictions with Improved Smartphone Accessibility

The white cane is an important aid for many blind and visually impaired people around the world to help them go about their daily lives. In addition, the tool shows others that impaired vision isn’t something that should hold people back. White Cane Safety Day on 15th October celebrates the achievements of the blind and people with low vision and recognizes the freedom they can have in life with the necessary adjustments.


To mark the day, Samsung is reflecting on the tools it has developed in collaboration with people with reduced vision capabilities to improve the usability of its products. Small changes mean that more people can enjoy Samsung’s flagship products without missing out on functionality.




The New Black

Some of the most recent developments can be seen in Samsung’s smartphones. Samsung’s High Contrast theme, which can be downloaded from the Samsung Themes Store, was designed to help users with reduced vision capabilities read text more clearly. The company recently launched the second version of the High Contrast theme, called Sky Black, which has been well received by users.


Samsung’s latest High Contrast theme, Sky Black.


High Contrast themes are predominantly black to help readability without overwhelming users with bright light. Users with reduced vision capabilities tend to hold their device close to their eyes. A white background would be too bright for them to read. The use of a dark palette helps with overall usability.


High Contrast functionality from Sky Black is applied to the entire range of the phone’s main screens such as the home screen, menu and functionality. The design of Sky Black has become so popular that all user types are downloading it for their smartphones – even those without restricted vision.


Sky Black follows the success of the first High Contrast theme called Sunset Black. The original theme of this type was launched earlier this year alongside the Galaxy S8 and has been downloaded a million times. It prompted Samsung to listen to the feedback of its users with reduced vision capabilities and refine this accessibility feature even more.


The original High Contrast theme, Sunset Black.



Clearer Browsing

Surfing the web is an activity that all smartphone users frequently do. It made sense then, for Samsung to introduce High Contrast to its Samsung Internet app. It serves an important need because previously, when users deployed the Invert Color option to make the text more readable, the images would become distorted. High Contrast mode on the Samsung Internet app makes everything easier to view – both text and images. This new functionality is receiving positive responses from users participating in the ongoing beta phase. The official launch of High Contrast mode will be within the coming weeks.


High Contrast mode (right) in the Samsung Internet app allows users to flip the contrast of the text in the original  internet web pages (left), without distorting the images.


Our smartphones are now such an integral part of everyday life. It’s vital that everyone can interact with them easily and without restriction. Samsung is breaking down the barriers and enabling the best experience for everyone.

[Interview] An Inside Look at the Planning of the Galaxy Note8

With the Galaxy Note8, users get a bigger Infinity Display, the S Pen to communicate in more personal ways, and Samsung’s best-ever smartphone camera to capture stunning photos. It’s a device that’s truly designed for the way consumers lead their lives and lean on technology today.


But what exactly does it take to plan a product like Samsung’s latest smartphone? BJ Kang and Cue Kim, of Samsung Electronics’ Global Product Planning Group, Mobile Communications Business, sat down with Samsung Newsroom to explain.


Cue Kim (left) and BJ Kang, of the Galaxy Note8’s planning team.



Q. Was the planning process for the Galaxy Note8 different from those of previous products?


Kang: Following the Galaxy Note7 incident, Samsung Mobile Communications Business, which had been moving forward so quickly, had the chance to reflect on the core benefits that Note users require of their device. When the time came to design the next model, we made it our priority to reward our loyal users with our most innovative Note yet.


Therefore, the product planning process for the Galaxy Note8 was far more intense than ever before. We also extended the assessment period to ensure maximum safety, and our designated task force carefully evaluated the product by means of the 8-Point Battery Safety Check.



Q. Did you also prioritize that approach – contemplating core benefits – when determining the Galaxy Note8’s new features?


Kim: Absolutely. Whereas before, we took a more ‘big picture’ approach when considering which features to add or innovations to apply, with the Galaxy Note8, we really wanted to hone in on the needs of our users.


To help ensure that consumers are getting what they want from their smartphone, Samsung utilizes qualitative and quantitative research methods such as surveys and interviews to better understand how Note users use their device and what they want from it. For the Galaxy Note8, we decided to focus on enhancing the camera, the S Pen and the large display because our research, going back to the release of the first Note, in 2011, has consistently indicated that these are the features that users love the most.



Q. What is the most important thing to consider when choosing new features to add to a Note device?


Kang: Our top priority is the needs of the consumer. We generally develop and refine a new technology over the course of a few years before implementing it into a product. During that time, we closely observe consumer needs and consider whether or not the new technology is capable of meeting them. When the timing is right, we apply the technology.


Take the Note8’s dual camera as an example. We’ve been developing this technology for quite some time, refining features like Live focus, which lets you snap beautiful bokeh shots that make your subject stand out, and Dual Capture, which simultaneously captures your subject and its surroundings in a separate image. Of course, fundamentally, a dual camera should not only offer crisp close-up images but steady ones as well, which is why we placed particular emphasis on incorporating seamless optical image stabilization (OIS) technology into both cameras.



By the time we’d advanced this technology to a point where it met our stringent standards, the timing was perfect to add it to the Galaxy Note8.



Q. Who are your target consumers?


Kim: When we originally launched the Galaxy Note series, we had a feeling that business professionals would love it. More recently, the devices’ primary user group has expanded to include just about anyone who values productivity, entertainment and creativity. Millennials in particular are drawn to the Note, as they enjoy its communication customization tools and high-performance camera.



Q. In your opinion, which features make the Note popular with business professionals?


Kang: Many of the features of the Galaxy Note8 are useful for business professionals! For instance, the Note’s large display enhances productivity and multitasking, while the new App Pair feature lets users launch two designated apps at once from a single icon. We’ve noticed that these users tend to love the Screen off memo feature the most. This allows them to scribble down up to 100 editable pages of meeting minutes or lecture notes right onto the screen, even when it’s off.




Q. Samsung Note users are known to be particularly loyal to the brand. How have they responded to the Galaxy Note8?


Kim: We already knew that the Note series had a loyal fan base, but the initial reactions to the Galaxy Note8, which were even stronger than those of the Galaxy Note7, made that fact even clearer.


Samsung actually invited a number of Note users to the Galaxy Note8 launch event in New York in August, which was essentially dedicated to the loyal fanbase. For me personally, it was extremely touching and motivating to see how passionate Note users are about the product. I was so happy to see that all of the hard work we had put into planning a product that Note users would love had paid off.



Q. What’s next for the Note series’ planning team?


Kang: Usually, when one project comes to an end, we have a small break before moving on to the next. But this time, we’re not taking any breaks, even though the Galaxy Note8 product planning process was so challenging.


We are already considering how to approach the development of the next Note by evaluating the latest model and looking for ways to improve upon signature features like the S Pen. We will continue to keep users’ needs as our number one priority, and will innovate accordingly.

[Interview] How Samsung Optimized its Signature S Pen for the Galaxy Note8

The S Pen is the Note series’ defining feature – a versatile tool whose intuitive design and powerful functions make multitasking a breeze, and allow users to express themselves and connect with others in fun and creative ways. There’s truly nothing else quite like it.


The Galaxy Note8’s is the most powerful S Pen the series has ever seen. Here, Hyesoon Jeong, the Principal Engineer of Framework R&D Group for Samsung’s Mobile Communications Business Team, discusses various ways that Samsung optimized the implement’s latest iteration to streamline more facets of users’ daily lives.




Q. What kind of value does Samsung hope to deliver to consumers with the Galaxy Note8 and the S Pen’s new functions?


We’ve been delighted to hear that consumers who have used the S Pen with the Galaxy Note8 have given it good reviews so far, and remarked on how much better it feels to use the S Pen.


Many of these consumers had not had a chance to experience the S Pen’s convenient functions since the last device debuted. Therefore, when refining the design for the Galaxy Note8’s S Pen, we decided to, rather than upgrading the technology within, focus on adding features that would prove convenient in daily use.



Q. What are some of the processes that Samsung utilizes to identify potential S Pen functions?


In the beginning of each year, we hold a series of “Note Kickoff” meetings, which bring together our Development, Product Planning, UX and Usability teams. Each department is asked to present brand-new ideas for innovative features to include in the new model, and come up with ways to improve upon the previous device based on customer feedback. This is how the Note8’s new S Pen features came about – by diligently listening to our customers’ insights on previous S Pens.



Q. One of these new features, Live Message, has been particularly well received. What were your main focuses when developing it?


Live Message is a fun GIF-creation feature that’s an evolution of sorts of Smart Select, which was introduced with the previous Note device. We wanted to expand this type of functionality because the ability to create GIFs has proven popular among Note users, who are very active on social media. Live Message takes GIF creation a step further by allowing users to add personal touches to messages, via animated text or live emojis, and customize their photos with various pen effects.



Our main focus when developing it was usability. We wanted to make sure that the function would be freely available for users in markets across the world. Because people in different countries communicate via different channels, we worked closely with popular messaging services around the globe, working out conditions and regional restrictions, to build something that would work with them.


We also want to show users how easy it is to utilize the function when communicating with their friends. Our developers are currently working on software updates that will introduce more beautiful and decorative examples of animated GIFs for users who may not be entirely satisfied with their own GIF-creating handiwork to plug into messages. We’re also looking into expanding the selection of pen effects that users have at their disposal.



Q. What are some of the ways that users can utilize the S Pen when using Bixby?


Bixby integration currently allows users to utilize its voice command feature to adjust the type of pen they’re using, as well as its color.



The S Pen’s Bixby support also makes it easier for users to shop. When you’re surfing the web and you find an image of a product that you like, you can activate Bixby Vision via Air Command, hover the S Pen over it, and instantly search for it online.



Q. How did you improve the Screen off memo feature?


Screen off memo is another function that’s receiving positive reviews from users. It automatically activates when you remove the S Pen, and allows you to instantly jot down notes to the off screen. This is a new function that enables users to write even when the screen is off, so that you don’t forget any passing thoughts.


For the Galaxy Note8, we’ve enhanced the feature to deliver new levels of convenience after listening to the consumers’ voices. Whereas before this update, the function was well-suited for simple, temporary memos, now, Screen off memo supports up to 100 pages of notes and allows you to pin notes to the AOD and make edits. This makes the function perfect for taking notes during meetings or presentations, managing to-do lists, or writing quick reminders for important tasks.




Q. Could you elaborate on how collaborating with Wacom has helped Samsung maximize the S Pen’s utility?


Our collaboration with (pen display, tablet and stylus manufacturer) Wacom, incorporating its tablet technologies into mobile devices through the S Pen, has been excellent – a win-win. Although other mobile-device manufacturers could design a smartphone with a large screen, by introducing Wacom’s solutions to the mobile realm, we’ve been able to establish a new standard when it comes to productivity.


We’re currently working with Wacom to explore new possible S Pen features and B2B solutions, including support for secure digital signatures, that could offer users and businesses additional convenience.



Q. What motivates Samsung to constantly seek out new ways to innovate with the S Pen?


The S Pen is a feature that’s unique to our company. We often hear that Note users are very loyal, and I would like to add that we developers are also greatly committed to our work. Those of us who work on the Note devices take great pride in providing users with an S Pen experience that allows them to streamline how they work, live, and express themselves.


This desire to arm users with a tool that makes a difference in their daily lives is what motivates us to identify new and exciting S Pen innovations.

Galaxy Note8 Takes Over Popular Attractions Around the Globe

To celebrate the launch of the Galaxy Note8, Samsung has in recent weeks taken over some of the world’s most popular attractions with displays reflective of the creative possibilities powered by the company’s latest flagship smartphone.


On September 25, London’s Waterloo station, Great Britain’s busiest rail station, was decked out in eye-catching images of the device encouraging commuters to “Do bigger things.”


The campaign follows a similar one held in New York City’s Times Square on September 15. The iconic entertainment center and tourist destination that sees an estimated 380,000 visitors every day was illuminated with S Pen-embellished portraits, animated illustrations and whimsical images of the Galaxy Note8 across 43 screens.


Other global attractions across Europe and Asia are also featuring immersive Galaxy Note8 signage.


Check out shots of the posters, billboards and digital displays from around the world in the photos below.



London Waterloo – London, UK






Times Square – New York City, USA








Other Locations

Place de la Concorde – Paris, France


City Palace – Berlin, Germany


Castel Sant’Angelo – Rome, Italy


Piazza XXIV Maggio – Milan, Italy


Paragon – Singapore

[Interview] How Samsung “Unpacked” the Galaxy Note8

At Galaxy Unpacked 2017, Samsung Electronics demonstrated – on a very big stage with even bigger effects – how the Galaxy Note8, its newest flagship smartphone, is designed for people who have big dreams. Held in New York on August 23, the event was well received by both the media who were in attendance as well as viewers who tuned into the event livestream all around the world.



Josh Kim, Daeun Alison Han and Heesung Lee, members of the Global Brand Marketing Group of Samsung Electronics’ Mobile Communications Business, discuss what it took to put the large-scale event together, as well as some of their favorite Unpacked moments.



Q. What was the main focus of the Galaxy Note8 Unpacked event?


Kim: This Unpacked event was all about celebrating the return of the Note and showing our appreciation for Note fans. In fact, we invited 100 Note fans to the event. DJ Koh began his opening keynote address by expressing his gratitude for Note fans and their continued support during the past year. One fan was brought up on stage during the Galaxy Note8 camera demonstration, while others were featured in a video at the end of the event. Being able to make our fans a central part of the event made it all the more special.




Q. The fan video played at the beginning of the show was especially moving. Can you tell us a little more about it?


Han : We learned a lot from the Galaxy Note7 incident, including how loyal our Note users are. The faith that our Note fans demonstrated for our product was what kept us going in this journey.


We wanted to express our gratitude to these fans, and after receiving their permission, compiled many of their comments to create our Note fan video to convey that message. The process of gaining permission from each and every one of them was not easy, but after posting the video, we received a lot of positive feedback regarding Samsung’s sincere attitude. This was a great source of encouragement for myself and the team. 




Q. Both the media and viewers who tuned into the Unpacked livestream were particularly impressed by the stage. What was the idea behind its design?


Kim: We wanted to present a launch event that was just as innovative as the Galaxy Note8 itself. So, we installed two floor-to-ceiling screens and one that stretched across the floor to create a box-like stage. Utilizing special 3D effects, we were able to create the illusion that the stage was “unpacked” at the moment of the product unveiling. In a similar way, we were able to make a number of giant S Pens appear as if they were standing three-dimensional objects. It was our first time attempting this.



For spectators to get the full effect, the location of the livestreaming cameras had to be just right, and this took a bit of trial and error. Those who watched the livestream gave us great feedback – it was even better than I expected!



Q. What elements do you consider when deciding on an Unpacked venue? Why did you choose the Park Avenue Armory for this event?


Kim: The two most important factors to consider when selecting a venue for an event like Unpacked are seat capacity and space for a stage. It should also be iconic. The Park Avenue Armory ticks all the boxes. It’s a beautiful venue. It’s widely known. And it had enough open space for us to realize the design that we wanted. Conversely, other venues with fixed stages would have limited us in terms of stage design.



Q. The venue’s entrance hall was decorated with a number of Samsung’s The Frame TVs, which displayed stunning S Pen-created artworks. Is there a reason why you incorporated another Samsung product into the event?


Kim: When deciding on the décor for the event, we contemplated how we could cultivate a refined atmosphere that harmonized with the Armory’s classic ambience. We determined that The Frame TV would be the most suitable medium for displaying our content, which is why we collaborated with Samsung’s Visual Display Business. It turns out it was a fantastic choice!




Q. Are there any particularly memorable moments that stick out from this year’s Galaxy Note8 launch?


Kim: At the end of the main event, the Galaxy Note8 and New York cityscape remained displayed on the stage screens. We had anticipated that attendees would immediately head to the experience zone after leaving their seats, so it was a great surprise to watch many of them walk directly to the stage to snap a few selfies. It was completely unexpected and because I had personally been involved with the stage design, I was particularly touched by this.




Q. Walk us through the process of planning an Unpacked event.


Kim: We start planning each Unpacked event months before it actually happens. As soon as the schedule is confirmed, we make a list of potential venues. In fact, while we were preparing for this past event, we were simultaneously looking for a space for the next Unpacked.


Two to three months prior to the event, we draw up general plans covering everything from the event theme and stage design to show effects and demonstrations. We begin setting things up onsite about a week before the product launch and work in earnest until the big day.



Q. How do you come up with new event concepts?


Kim: Typically, we refer to other large-scale events and see how they incorporate different effects such as hologram lasers and 3D effects into their presentations. Sometimes we meet with companies that develop these technologies. But we always try to innovate even further to deliver the wow factor and truly differentiate our events.



Q. What’s the most challenging part in making sure each event goes smoothly?


Lee: When scripts are confirmed, we start creating presentation slides. However, finalizing the slides takes a long time since we have to accommodate different requests from multiple departments. Because this isn’t always feasible, changes are often made right up until the last minute.


From time to time, we also have to deal with unexpected complications. During the Galaxy Note8 launch, for example, we experienced a number of power outages prior to the event because we were using so many devices to achieve the best possible effects. Fortunately enough, the event went off without a hitch.


We also did not anticipate how much interest there would be in Unpacked. We were really surprised at the sheer number of people who showed up to participate, including many who hadn’t even pre-registered.




Q. How does it feel to be a part of a team that organizes a globally recognized event?


Kim: It can be a bit stressful, as months of work essentially all boil down to a one-hour event. We work tirelessly day in and day out to ensure that no mistakes are made, but in the end, there are always a few unexpected situations that require quick thinking and creative solutions. Nevertheless, nothing is more rewarding than watching an Unpacked event successfully unfold and getting positive feedback from the audience.


Check out the highlights of Galaxy Unpacked 2017 in the video below.



Samsung Electronics Officially Releases the Galaxy Note8 to Global Markets


Samsung Electronics today announced the commercial launch of the Galaxy Note8 to select markets around the world. The flagship smartphone is initially available in 42 countries including the US, Canada, Singapore, Korea and major European markets, and will continue rolling out to additional markets in the weeks ahead.


Equipped with a large, bezel-less Infinity Display, the Galaxy Note8 lets users see and do more, from watching their favorite TV show in HDR to multitasking more efficiently. Expanded screen space means they also have more room to write, draw and color with the enhanced S Pen, which offers new features like Live Message and improved Screen off memo functionality.


Samsung’s newest flagship smartphone also boasts two 12MP rear cameras – a wide-angle lens and telephoto lens with Optical Image Stabilization on both – which are capable of producing clear and crisp photos, even when shot at far distances.


Furthermore, the device is outfitted with the same great collection of cutting-edge features that Galaxy users have come to know and love including IP68 dust and water resistance, powerful performance with a 10nm process and expandable storage up to 256GB.


The launch of the Galaxy Note8 is complimented by an expanded ecosystem that features enhanced services and devices, including Bixby, Samsung’s intelligent interface, and Samsung DeX, which provides a desktop-like experience for the Galaxy Note8.


For more information about the Galaxy Note8 visit or

[Photo] Worldwide Galaxy Note8 Events Kick Off Launch of Samsung’s Latest Smartphone

Over the past few days, Samsung Electronics introduced the highly anticipated Galaxy Note8 to the public in China, the UAE, South Korea and India via a series of interactive events and demonstrations. Attended by global media and Note fans alike, the events highlighted how Samsung’s new smartphone enables people to do bigger things.



Beijing, China

With approximately 1,000 people including media and partners in attendance, the Galaxy Note8 launch event was held at Beijing’s 798 Art District.


DJ Koh, President of Mobile Communications Business, Samsung Electronics, noted in his keynote address, “Samsung will continue to make persistent efforts to gain the trust and love of Chinese consumers through our technology and high-quality standards.”


Sajeev Jesudas, President of UL, a global independent safety science company and one of Samsung’s key strategic partners, discusses the rigorous device and battery safety compatibility test protocols of the Galaxy Note8.


The Galaxy Note8 features optimized services for Chinese consumers, as outlined by Roger Chen, Vice President of SCIC Contents Strategy Group. New partnerships include WeChat Pay, which along with AliPay makes it easier for Samsung Pay users to make mobile payments, and Mobike, China’s quickly growing bike sharing platform that allows users to unlock a bike by scanning its QR code with their Galaxy devices.


Attendees of the Beijing launch event try out the Galaxy Note8 for the first time.



Dubai, UAE

Marking the Galaxy Note8’s entry into the UAE, Samsung Gulf Electronics hosted a launch event at the Rixos Premium Dubai Hotel in Dubai. The event brought together well-known personalities from the Gulf Cooperation Council (GCC) region to showcase how the features of the Galaxy Note8 help people to get things done.


Event attendees in Dubai get hands-on with the Galaxy Note8 as well as other Samsung Galaxy devices such as the Gear 360 and Gear VR in the Experience Zone.


In celebration of the Galaxy Note8 launch, Samsung Gulf Electronics (UAE) installed a giant display of the Galaxy Note8 made up 37,965 LED lights in Dubai’s Burj Park. At the event, the company was presented with a certificate from Guinness World Records that named the display the “largest LED structure” in the world.


These daytime (top) and nighttime (bottom) images were captured from the 148th floor of the Burj Khalifa.



Seoul, South Korea

Members of the Korean press get a first look at the Galaxy Note8 at the launch event in Seoul.


A participant experiences the new camera features of the Galaxy Note8 in the Experience Zone.


Photographer Daun Kim (top) and webtoon creator Chisung Lee (bottom) demonstrate the ways that the Galaxy Note8 has empowered their leap into bigger things by highlighting how the device’s features add value to their everyday experiences.



New Delhi, India

At the Galaxy Note8 launch in New Delhi, Hyun Chil Hong, President & CEO, Samsung Southwest Asia, announces that Samsung’s Bixby Voice will now understand English in Indian accents.


Some 250 members of the Indian press explore the features and services of the Galaxy Note8 in the Experience Zone.

Samsung Germany Executives Reflect on Trends at IFA 2017

The Frame Revolutionizes TV Design


“This year, UHD became the most decisive factor for television purchases for the very first time, according to gfu1. And yet for Samsung, better television is not just about brilliant picture quality, but a better TV experience in every respect.


“With QLED, we have introduced a TV category that convinces thanks to Quantum dot technology, UHD, HDR, and a peak brightness of up to 2,000 nits. And where ease of use is concerned, Samsung sets standards with the Smart Hub and Premium Smart remote. Viewers can access any content they want in just three clicks – even from external players. QLED TVs are literally more beautiful televisions, with their clever wall mounts, cable solutions and stands.


“With The Frame, we are transforming the television into a canvas for digital art. The designer TV combines interior design with current smart TV technology, and evokes the aesthetic reserve of a picture frame.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Clear User Menus – The Comprehensive Samsung Interface


“Technology is meant to make life easier. But while the capabilities of smartphones, PCs, refrigerators and washing machines continue to increase in the Internet of Things era, their operation is also becoming ever more complex.


“With Samsung, the technology adapts to the person, and not the other way around. To simplify the daily lives of consumers and enterprises, we carry out trend studies on consumer behaviors and apply the findings when developing the next smartphones, televisions and home appliances.


“We are thus continuously improving how users interact with our products – be it via gesture, touch, gaze or voice. The result is an all-embracing design language for Samsung’s Smart TVs, the Smart View app, smartphones, tablets, our Family Hub 2.0 refrigerators, and many other appliances.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Perfect Sound to Match the Picture – Samsung Soundbars Bring Cinema Sound to the Living Room


“Connectivity and immersive listening are the big audio trends of 2017. This because a successful home cinema experience not only calls for a brilliant picture, but also luscious sound.


“Samsung’s QLED TVs revolutionize picture quality with UHD and HDR. MPEG-H stands for a new sound experience. The new technology permits every audio track to be individually modified and purposefully adjusted in live broadcasts.


“Easy and fast access to music from anywhere in the house is also becoming ever more important for consumers. Two thirds of German consumers, for example, desire clean TV setups2 – a clear rejection of complex 7.1 systems and loudspeaker cables.


“With the HW-MS750 Flat Soundbar Sound+, Samsung has already combined a soundbar and subwoofer in a single slim soundbar casing – without any additional speakers or external cables. The Samsung HW-MS950 soundbar, powered by Dolby Atmos, makes sound even more flexible while placing the viewer at the center of the sound experience. The sound can be precisely moved and placed in three-dimensional space, also above the viewer’s head. Dolby Atmos makes home cinema entertainment come alive, and turns it into an intense and emotional experience with a clear and profoundly detailed soundscape.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Untethered Music – The Galaxy S8 with UHQ Audio


“Music is also enjoyed on the go these days. Be it in the fitness studio, on the train, in the kitchen or garden – users always have their soundtrack with them, on their smartphone or streamed from the web. “With its Ultra High Quality (UHQ) audio technology, Samsung takes music enjoyment to a new level. It also enables high-quality sound on the road and supports digital recording at up to 32 bit/384 kHz. The audio files are not compressed, and can even be extrapolated.


“This way, music lovers can enjoy the entire sound spectrum of music sources in CD quality – or even higher, for example, with FLAC files or high-quality streaming. The technology is deployed in Bluetooth speakers, high-quality AKG headphones, ultra-light headsets, and even smartphones – the Galaxy S8 and S8+.”


Martin Börner, Deputy President, Samsung Electronics GmbH



UHD and HDR – QLED TV Creates a Visual Experience That’s Ready for the Big Screen


“UHD is conquering the mass market, as more and more consumers have become captivated by the ultra-realistic visual experiences enabled by UHD and HDR. High resolution is the most decisive factor for television buyers today3.


“A still larger leap is provided by HDR technology, helping today’s televisions achieve pictures that are extremely rich in contrast. The expanded color space becomes even more apparent in a direct comparison. Thanks to its unique suitability for HDR10 content, Samsung’s QLED technology represents the TV experience of the future.


“What’s especially impressive is the brightness of the Quantum dot displays. QLED TVs are extremely bright, with peak values of up to 2,000 nits, and offer the user intensively radiant, lifelike colors even in bright daylight. In doing so, QLED TVs follow the standards for digital cinema, and are able to cover 100 percent of the DCI-P3 cinema color space. That is a decisive point for consumers, as HDR will change the TV experience forever. It is thus not without reason that we are talking about a new product category when referring to QLED TV.”


Kai Hillebrandt, Vice President of Consumer Electronics, Samsung Electronics GmbH



Virtual Reality – Gear VR Makes the New Media Age Accessible for All


“Virtual reality and 360-degree video have introduced a completely new media experience to the mass market, and Samsung is a pioneer in these areas. Take social VR, for example. The technology is tangibly affecting our behavior on social networks. Today, we take our followers along in 360 degrees when we go to a concert or climb a mountain. They can then share in the adventure live with their VR headset or on a Samsung smart TV.


“Samsung is one of the first companies to have made these fascinating new experiences broadly available to the public, with its Gear VR headsets and Gear 360 cameras, and is a pioneer for this new media age.


“We have sold over 1.1 million VR devices in Europe since 2015, and already more than 5 million worldwide. This clearly shows that the interest in this technology is huge. It will fundamentally change the way we tell and experience visual stories.”


Martin Börner, Deputy President, Samsung Electronics GmbH



Benefitting Your Health – A Fitter Lifestyle with Samsung Gear


“Fitness wearables have become the norm in the shortest space of time, providing a perfect example of how quickly technologies can transform our lives. This is exactly what our motto for this year’s IFA expresses: “the new normal”. We have long since stopped talking about the measurement of the self instead of a new relationship with our body.


“Wearables change our awareness for a healthy life through their ability to monitor the wearer’s fitness activities, and optimize their efforts with the help of apps.


Samsung has been actively working to shape this trend for five years now with new innovations such as our Samsung Gear smartwatches. We will be experiencing this kind of rapid societal development brought on by technologies more often in the future, as trends spread with ever greater speed these days, not least of all thanks to social media.”


Alexander Zeeh, Director Home Appliances, Samsung Electronics GmbH


Networking in the Household – The Family Hub 2.0 Refrigerator as a Family Manager


“The market for household appliances is growing, and we see ourselves in a very good position to benefit from this growth. Samsung is banking on brilliant, dependable innovations that let us make household chores easier for our customers, and often help them reclaim some time. The industry-wide trend towards connected home appliances has an important part to play in this. We always take a close look at what people need in their day-to-day life, and develop products that meet their needs.


“With Family Hub, a smart refrigerator with an integrated LCD display, we have pooled our know-how in screen technologies, networking, and ease of use in the area of cooling to turn the kitchen into a modern communication center with the fridge as family manager. This is where food is organized, messages are exchanged, and schedules are compared.


“The fridge’s next generation, Family Hub 2.0, caters to the needs of every family member even more individually. Using personal user profiles, the entire family can now also exchange to-do lists or send messages to the refrigerator display on the go.


“The Smart Home App can also be used to control other compatible household appliances, such as a washing machine for example, by way of the user’s smartphone or the refrigerator screen.”


Martin Börner, Deputy President, Samsung Electronics GmbH


1 gfu, Motive, Einstellungen und Kaufkriterien. Konsumtrends der Consumer und Home Electronics, May 2017.


2 Data collected at the behest of Samsung by Kantar TNS in an online multi-subject survey based on the iBus method. This involved surveying 1,017 Germans aged 16 to 64 from June 1 to 4, 2017.


3 gfu, Motive, Einstellungen und Kaufkriterien. Konsumtrends der Consumer und Home Electronics, May 2017.

[Photo] Samsung Showcases a ‘New Normal’ for Mobile Innovations at IFA 2017

At the center of Samsung’s IFA 2017 booth are the company’s latest mobile innovations, designed to make it easy to break a sweat and do bigger things.


The booth features three sections – an Atelier, Gym, and Workplace – that allow visitors to get their hands on products including Samsung’s newest wearables, the Gear Sport, Gear Fit2 Pro, and the updated Gear IconX, as well as its latest flagship smartphone, the Galaxy Note8. Fun and interactive exhibits showcase how the devices’ premium functions, seamless connectivity and intuitive designs introduce new aspects of convenience that become normal to users as soon as they experience them.


See how Samsung’s latest mobile offerings deliver your new normal in the photos below.


Samsung’s latest mobile offerings may be found at the center of the company’s IFA 2017 booth.


The new Galaxy Note8 features an immersive, 6.3-inch Infinity Display, an enhanced S Pen, and a best-in-class dual camera with Optical Image Stabilization.


An interactive display in the booth’s Atelier offers a breakdown of the Galaxy Note8’s advanced features.


A large display exhibits a ‘digital gallery’ of selfies that attendees have snapped with the Galaxy Note8 and decorated with fun stickers and animated text using the device’s S Pen.


IFA attendees put the Galaxy Note8’s IP68 water and dust resistance to the test by snapping selfies and dunking the device at the Portrait Pool.


The Galaxy Note8 boasts a wide array of compatible accessories, including various covers, wireless chargers and external batteries.


Attendees get hands-on with the new Gear Sport smartwatch, which features a sleek and versatile design, including a wide range of band options, and premium health- and fitness-management functions.


Samsung’s Gear Fit2 Pro, a water-resistant GPS fitness band, has been enhanced through partnerships with Under Armour and Spotify, and comes preloaded with Speedo’s best-in-class swim-tracking app, Speedo On.


Samsung’s update of its cord-free Gear IconX earbuds, which allow users to stream music from their phone and also function as a standalone music player, features improved battery life and a new integrated Running Coach with a voice guide that offers real-time updates on workout progress.


The Gear Sport’s dedicated fitness zone invites attendees to test out the smartwatch’s exercise-tracking functions properly: by strapping it on to take part in fun cycling and rowing competitions.


Attendees donning Samsung’s Gear VR with Controller take part in immersive intergalactic battle in the 4D VR Theater.


The booth’s Workplace section showcases various ways that enterprises can utilize Samsung’s latest mobile innovations, including the Galaxy Note8 and Galaxy Book, to streamline how they do business.

[Photo] Cities Around the World Celebrate Launch of Galaxy Note8

On August 23, the Galaxy Note8 was officially launched at Galaxy Unpacked 2017. It was well received not only by those in New York, where it was unveiled, but also all around the world. Thousands tuned in to the livestream of the event to get a glimpse of Samsung’s latest flagship smartphone, while members of the press gathered at viewing events in countries such as New Zealand, the Phillippines, Malaysia and Taiwan to watch the action unfold.


Check out a few of the events in the photos below.


S Pen-themed images transform Auckland, New Zealand’s Silo 6 from an industrial warehouse into an artistic space.


At one demonstration in New Zealand, local character artist Andrew Steel used the S Pen to embellish user photos captured with the Galaxy Note8. The resulting images were then projected on the Silo 6, an iconic Auckland structure.


In New Zealand, the Galaxy Unpacked 2017 livestream viewing event was filled with excitement, despite the 16-hour time difference.


Following the Galaxy Unpacked 2017 livestream viewing in Taguig City, Philippines, event guests get a feel for Samsung’s newest Galaxy Note smartphone.


Members of the press get hands-on with the enhanced multitasking features of the Galaxy Note8 at a viewing party in the Philippines.


Attendees pose at a livestream viewing event in Kuala Lumpur, Malaysia.


Event attendees test out the new camera features of the Galaxy Note8 after watching the Unpacked livestream in Kuala Lumpur.


The Indonesian press were just as impressed with the new Galaxy Note8’s design, camera and included services.


Journalists report from a livestream viewing event in Taiwan.

Galaxy Note8 Sets New Record in Display Performance Evaluation, Says DisplayMate


In the results of its comprehensive evaluation of the Galaxy Note8’s Infinity Display, DisplayMate Technologies, the leading evaluator of video screens, stated that Samsung’s latest flagship device is “the most innovative and high performance smartphone display that we have ever lab tested.”


Acquiring an all-time high grade of “Excellent A+,” the Galaxy Note8 exceeded the display performance of the Galaxy S8 and previous Galaxy Note device in the main assessment categories including brightness, outdoor visibility and color gamut, once again raising the standard for smartphone displays.


“The display on the Galaxy Note8 has not only major improvements in the OLED display hardware, but also many new and enhanced display features and display functions,” DisplayMate reported. Read on to learn about which were most praised by the industry’s leading screen authority.



Brighter and Less Reflective

The Infinity Display of the Galaxy Note8 boasts a record high peak brightness of 1,240 nits* – a 22 percent increase from the Galaxy S8 – and a screen reflectance level of 4.6 percent, one of the lowest that DisplayMate has ever measured for a smartphone. Combined high brightness and low screen reflectance levels equate to a display that is easily readable, even under relatively high ambient lighting, such as bright sunlight.



Higher Resolution

As a result of its larger display size and larger aspect ratio of 18.5:9, the Galaxy Note8 is the first Note smartphone to realize 3K QHD+ (2960×1440 pixels) resolution. The display has Diamond Pixels and sub-pixel rendering with 521 pixels per inch (ppi), providing significantly higher image sharpness than can be resolved with normal 20/20 vision at the typical viewing distance of 10 inches or more, so the display appears perfectly sharp.



Enhanced Entertainment Capabilities

The Galaxy Note8 is certified by the UHD Alliance for MOBILE HDR PREMIUM™, which allows it to play the same 4K High Dynamic Range content produced for 4K UHD Premium TVs.


To do so, the Galaxy Note8 has the required Digital Cinema DCI-P3 wide color gamut, perfect blacks and an infinite contrast ratio, as well as a peak brightness level of more than 1,000 nits which is needed for High Dynamic Range. Furthermore, its built-in video processor allows it to provide an expanded dynamic range for standard video content that produces an HDR-like effect.


The native color gamut of the Galaxy Note8, meanwhile, is even larger than that of the Galaxy S8 – 112 percent of DCI-P3 and 141 percent of sRGB. In other words, users can enjoy movies and games in the colors that the content producers intended.



Design Innovation

The DisplayMate evaluation had many positive points to add about the design of the bezel-less Infinity Display of the Galaxy Note8, which fills almost the entire front face of the phone from edge-to-edge.


The report noted that its 6.3-inch display is 20 percent larger in screen area than the Galaxy S8 and 14 percent larger than previous Galaxy Note displays, despite the fact that the size of the phone itself did not increase.


The dual-curved screen OLED display is manufactured on a flexible plastic substrate so that it can bend around corners on both sides of the phone to not only minimize bezels, but also provide two curved Edge screen displays that can be viewed and controlled from both the front or the sides.


The display’s expanded screen space, along with its new 18.5:9 aspect ratio, explained DisplayMate, enhances the utility of the device, making it easier for users to multitask, watch video content and check notifications. Furthermore, the adoption of a new Night Mode with a blue light filter allows users to adjust and reduce the amount of blue light from the display for better night viewing and improved sleep.


The Galaxy Note8 will be available in stores beginning September 15.



* With Automatic Brightness On, the Galaxy Note8 peak brightness reaches 1,240 nits.

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