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[Interview] Mobile Multimedia: Galaxy S9’s Audio Designers on the Shift to Stereo Sound

As more people enjoy music and video through their smartphones, even greater importance is placed on the multimedia capabilities of our mobile devices. In the design of the Galaxy S9, Samsung set out to reimagine the smartphone’s speakers, joining with globally renowned audio specialists to achieve a premium stereo sound.


Sitting down with three of the flagship smartphone’s designers in the Mobile Communications Business – Dongsoo Kim from the Global Product Planning Group and Jaehyun Kim and Seongkwan Yang from the Audio Group – we took a closer look on how the speakers of the Galaxy S9 and S9+ were optimized for multimedia content.


(from left) Jaehyun Kim from the Audio Group, Dongsoo Kim from the Global Product Planning Group, and Seongkwan Yang also from the Audio Group at Samsung’s Mobile Communications Business



More Speakers, More Sound

Dongsoo Kim reflected on what drove the team to bring the stereo speaker experience to the Galaxy S9: “As more and more people access content through their smartphones, greater emphasis was placed on the screen and creating bigger, higher-quality displays to view content with. Since display technology has already reached this point, we set out to design a high-performing speaker to equal the screen.”


The first step in Samsung’s journey towards stereo sound was equipping the device with two speakers. Whereas previous generations of the smartphone have placed a single speaker at the bottom of the phone, the Galaxy S9 has speakers at both the bottom and the top of the phone, creating a more immersive experience.


“The key was to develop speakers and amplifiers that serve the dual purpose of making phone calls and consuming media,” said Jaehyun Kim. “We poured our efforts into enhancing the quality of the sound and creating greater volume.”


The speaker holes were redesigned to be larger, producing higher quality audio, and the team was also able to increase the device’s volume, making it 1.4 times (3-4 dB) louder than the Galaxy S8.




Over 80 Designs Tested

There are strict procedures to ensure the reliability of Samsung products and multiple stages of testing were involved in designing the speakers of the Galaxy S9.


To achieve greater sound accuracy and precision, the audio designers paid close attention to enhancing the speakers’ dynamic range – the ratio of the quietest to the loudest sounds that the speakers can reproduce – and their frequency range, which controls the pitch.


“Our primary focus was to develop a speaker that is both high performing and stable,” Seongkwan Yang explained. “We carefully examined the quality of the components, testing more than 80 versions of the diaphragm before we were finally satisfied that we had a speaker that functioned seamlessly at both high and low pitches.”


Jaehyun Kim added: “We encountered unexpected challenges as we converted the mono speaker into stereo speakers, so we strived to optimize the device for viewing multimedia content.”




Partnering with Audio Experts

As part of their commitment to create a high-quality sound experience for the Galaxy S9, Samsung joined forces with two global experts in audio technology: premium Harman’s brand AKG, and Dolby.


The developers aimed to achieve high-fidelity sound quality and precision at any volume by leveraging the expertise of Harman’s AKG. Coordinating closely, it took half a year to fine- tune the speakers to meet AKG’s high standards.


“Users with a good ear for sound can immediately appreciate the difference. Samsung’s long dedication in search of enhanced audio, coupled with Harman’s expertise, resulted in the speakers satisfying both sound quality and volume,” commented Jaehyun Kim.


The Galaxy S9 also integrates Dolby Atmos® immersive sound technology, which brings entertainment to life with moving audio that flows all around you, be it over a device’s built-in speakers or through regular stereo headphones. Leveraging Dolby’s deep understanding of what listeners prefer in an audio experience, Dolby Atmos® on the Galaxy S9 makes you feel as if you are inside the action as the sounds of people, places, things, and music come alive with richness and depth and seem to move in three-dimensional space. This feature benefits other types of content in addition to Dolby Atmos® enabled content, through enhancements to sound quality and consistent playback volume across all content.


“During our testing, our results showed that immersive sound could bring a whole new experience to smartphone users,” Dongsoo Kim elaborated. “Since so many people now view premium content on their smartphones, it felt like the right moment to implement Dolby Atmos on our devices.”




Making the Most of an Optimized Audio Experience

The audio developers had plenty of tips about how to enjoy the stereo sounds of the Galaxy S9.


Jaehyun Kim recommended listening to classical music to gain a fuller understanding of the difference: “You can distinguish the individual sounds and characteristics of each instrument. It’s an amazing feeling to hear the audio how it was originally intended, picking out every interaction between soft and loud.”


“Head to the sounds and vibration settings on your phone,” advised Dongsoo Kim. “Take a look at sound quality and effects under the advanced features and turn on Dolby Atmos to enable immersive audio. Users can also enhance their headphone audio experience by turning on the UHQ upscaler and the Adapt Sound feature, taking their listening to a new level.”


Now, one month on from the launch of the Galaxy S9, the team is already carefully considering its next steps in audio design. Dongsoo Kim elaborated: “Our aim will be to create a mobile multimedia experience that is just like holding a cinema in your own hands.”

Samsung’s Interactive Display Solutions Take Center Stage


Samsung Electronics has been showcasing its portfolio of innovative display solutions at the Digital Signage Expo in Las Vegas in March. The company’s collection of cutting-edge solutions includes the latest digital signage products, industry-leading displays including the Samsung Flip and exciting new video conferencing solutions with HARMAN and Cisco.


Samsung’s workplace solutions are designed to foster a creative, collaborative and productive business environment. The Samsung Flip is a perfect example of Samsung taking digital connectivity and collaboration to a new level by transforming the paper white board into a digital solution for businesses designing mobile workspaces.


The Samsung Flip display promotes more collaborative digital engagement by addressing some of the leading challenges businesses face when coordinating, facilitating and recapping meetings. The Samsung Flip gives users the familiar feel of writing, while also providing a noticeable upgrade on both analog boards and standard flip charts. Additional capabilities include the display’s ability to easily share and search content, allowing for multiple users to contribute at once and quickly transform any location into a huddle room with its wheel-based, portable stand.


By leveraging Samsung’s industry-leading professional displays and collaboration products from HARMAN, the Samsung-HARMAN Huddle Room Solutions take a modern twist on a huddle space. From reducing setup time and offering support for sharing materials with the advanced display technology, these meeting systems can address all needs for small and medium-sized collaboration sizes. Suitable for modern office style, it provides the best solution for BYOD meetings and comes with easy to use features including one-click Skype for Business. The huddle rooms are available in four different options, providing a range of functionality for any huddle room application, including: Huddle Standard Solution, Huddle Premium Solution, Huddle Enterprise Solution and Huddle Enterprise Plus Solution.


Visitors used the Cisco Spark Room solution to connect the Cisco Korea office and the exhibition hall in Las Vegas for video conferencing.


Samsung and Cisco have completed the HDMI-CEC compatibility test between Samsung’s QMH and QBH displays, and Cisco Spark Room Kit and Kit Plus. Now, Samsung UHD SMART Signage, QMH Series displays and the last firmware release of Tizen 3.0 can be seamlessly integrated with the Cisco Room Kit Series featuring non-touch and play synchronization for smooth user experience.


Combining Samsung’s dynamic displays with Cisco’s innovative video conferencing creates the ultimate Cisco meeting experience. It includes automatic recognition of devices, optimal Spark display configuration for video conferencing and automatic HDMI switching for incoming calls. Powered by stat of the art technology, it provides more advanced features including analytics and cloud service. The compatibility of Samsung displays and Cisco solutions create smart rooms for smart meetings with crisp images and clear connections.


Further, business managers can elevate the customer experience at their commercial locations by installing Samsung’s fine pixel pitch IF-H LED screens for an ideal combination of superior picture quality and intuitive usability. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content – all within a compact, easy-to-maintain design. In turn, indoor users can deliver more realistic and memorable content without incurring additional costs or added burden.


Back in February, Samsung unveiled its state-of the art display technologies including ‘The Wall’ and ‘3D Cinema LED’ at the ISE 2018. The company has shown continued commitment to setting new standards in the display market and will continue to make meaningful contributions as an industry leader.


[Video] A Look into the Future of Connected Cars by Samsung and HARMAN

Did you know that the future of driving is right around the corner? At CES 2018, Samsung and HARMAN showcased some of the innovations that will be featured in the vehicles you will experience in the future. This includes a Digital Cockpit, made to enhance the experience of driving, telematics using top-of-the-line 5G connectivity, and even autonomous vehicle technology.


Eventually, people will be driven by their cars – not the other way around. This will open the door to new possibilities. Cars will be a personalized workplace, entertainment center and a vital part of your digital life. And the best thing is, these efforts will also include functionalities to make driving safer and more enjoyable than ever. Samsung and HARMAN are committed to using their deep, combined technological experience to create the revolutionary car of the future. These videos will show you how.



Rinspeed Snap



Digital Cockpit Solution






DRVLine Automated Driving Platform









Configurable Audio Experience

Samsung Electronics Partners with World’s Largest Theater Operator, Wanda Cinemas, to Launch China’s First Cinema LED Theater


Samsung Electronics today announced a partnership with the world’s largest theater operator Wanda Cinemas to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theater, located in Shanghai’s Yangpu District. The theater marks the first implementation of Samsung’s Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand, and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.


“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theater and filmgoing experience. Through sharper colors, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favorite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”


The new partnership expands Samsung’s relationship with the world’s leading cinema chain. A Fortune 500 company, Wanda Cinema Line Corp. operates nearly 14,347 screens at more than 1,352 theaters around the world, and also owns recognizable global cinema brands including AMC, Carmike, Odeon and Hoyts Group. Even as Cinema LED at Shanghai’s Wujiaochang theater launches, Samsung and Wanda Cinemas already are finalizing a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.


As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theater display, Samsung’s Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpass that of legacy projector-based operations. Stretching nearly 10.3 m. (33.8 ft.) wide, the Cinema LED Screen fits comfortably in usual theater configurations, maintaining the same stunning picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colors, pristine whites and deep blacks.


To go with the stunning picture technology, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theater’s seating area, producing a true multi-sensory experience the way the content creators intended.



“As the world’s leading cinema company, our customers expect a differentiated and memorable theater experience both worthy of their investment and reflective of the Wanda Cinemas brand,” said Qi Wang, Vice President, Wanda Film Holding Co., Ltd. “We are honored to work with Samsung to set the new luxury theater standard, and look forward to making the Shanghai Cinema LED theater a must-see destination for both movie enthusiasts and casual consumers alike.”


With the demands for theater space evolving across the industry, Samsung’s Cinema LED Screen will enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theater. The display’s consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content including gaming competitions, corporate events and presentations, and sports and concert simulcasting, among others.


For more information about Samsung’s Cinema LED Screen, as well as related articles, photos and videos, visit


On February 4, the launch ceremony of the first Samsung Cinema LED of China was held at Wujiaochang’s Wanda Theater in Shanghai, China. From left, Jason Kim, VP of Samsung Electronics Visual Display Business, Yontak Jin, VP of Samsung Electronics China Consumer Elecronics Division, Wang Qi, CTO of Wanda Cinemas, Zeung Guang, VP of Wanda Cinemas, Frank Xiao, VP of HARMAN China Enterprise Business and David McKinney, VP of HARMAN.

Samsung Advocates for Collaborative AI Research at 2018 Artificial Intelligence Summit

Samsung welcomed participants to its Artificial Intelligence (AI) Summit on January 16-17, hosted by Samsung Research America at Mountain View that brought together more than 300 leading academics, technical experts, and university students. The event explored ways to accelerate AI research and to understand the best commercial applications of AI.


“AI and machine learning are major strategic imperatives for Samsung. There’s no doubt that, in the coming years, these technologies will completely change the way people interact with every device in their lives, from phones and wearables to home appliances and cars,” said Young Sohn, President and Chief Strategy Officer at Samsung Electronics, and Chairman of the Board at HARMAN. “For this to happen, we believe AI must be open—so we can harness the talent and expertise of a vast ecosystem of companies, and ultimately give consumers smarter, simpler, more meaningful interactions with the devices they love. This Summit underscores our commitment to an open, collaborative AI ecosystem, and serves as a call to action for all researchers and entrepreneurs who share our vision for a more connected world.”


Samsung’s AI Summit opened with a keynote by the company’s Senior Vice President of AI Research, Dr. Larry Heck, a world-renowned leader in AI and voice recognition who has led AI teams at Microsoft, Google and Nuance. During his talk, Dr. Heck outlined the need for increased industry collaboration to drive broader adoption and consumer confidence in AI technology. He also advocated for the importance of making AI open to 3rd parties.


“This is an incredible time in our industry. Artificial Intelligence and machine learning are becoming mainstream, used by millions each year. Yet, we need more collaboration in the industry—from companies to academics and researchers—to let AI flourish,” said Dr. Heck. “It’s time for us to find new ways to work together to ensure AI serves the needs of people first and foremost.” As a part of this collaborative effort, Samsung plans to host many more AI-related events around the globe this year.


Dr. Heck also shared Samsung’s plans to tap its massive device ecosystem to learn user preferences and needs. “Under a common architecture, Samsung’s AI platform will not only scale quickly, but will also provide the deepest understanding of usage context and behaviors, making AI more relevant and useful,” he said. Attendees at the event also heard from experts at Google, MIT, Carnegie Mellon and the University of California at Berkeley.


In November 2017, Samsung announced the creation of a new AI Research Center dedicated to applied research and development in the space. Samsung’s new AI research center plans to open additional AI research labs in Canada, the UK and Russia in 2018 to strengthen the company’s AI research efforts.


Dr. Larry Heck (pictured second from the left), Senior Vice President of AI Research at SRA, Dick Lyon (pictured second from the right), a Director at Google Research, and Ian Lane (pictured on the far right), a Assistant Professor at Carnegie Mellon University, discuss open collaboration in the AI industry at the Artificial Intelligence (AI) Summit on January 16, hosted by Samsung Research America at Mountain View.

Samsung Electronics Expands Commitment to Autonomous Driving Technology

Today, Samsung Electronics established the Samsung Automotive Innovation Fund, a new $300-million fund focused exclusively on the automotive market. The Samsung Automotive Innovation Fund will focus on connected car and autonomous technologies, including smart sensors, machine vision, artificial intelligence, high-performance computing, connectivity solutions, automotive-grade safety solutions, security, and privacy.


In addition to the fund, HARMAN, which was acquired by Samsung earlier this year, has established a new Autonomous/ADAS Strategic Business Unit (SBU). The new HARMAN SBU, which will report to HARMAN’s Connected Car division, will work with the Samsung Strategy and Innovation Center (SSIC) Smart Machines team to develop key technologies for safer, smarter, connected vehicles.  The SSIC Smart Machines team is an advanced automotive engineering group dedicated to enabling next-generation mobility solutions.


“During this period of extraordinary transformation in the automotive industry, we are excited to play a leadership role in supporting and shaping the future of smarter, more connected vehicles,” said Young Sohn, President and Chief Strategy Officer of Samsung Electronics and Chairman of the Board of HARMAN.  “The Autonomous/ADAS Strategic Business Unit and automotive fund reflect the company’s commitment to the values of open innovation and collaboration. In partnership with OEMs and startups, we will make the driver and passenger experience safer, more convenient, and more enjoyable.”


According to the World Health Organization, road injuries are among the top 10 causes of death worldwide.1 In the U.S. alone, the most recent data suggests that there are more than 35,000 fatal crashes each year.2 Samsung’s goal in the automotive market is to tackle this challenge by bringing to market technologies, from sensors to data-processing solutions, that will help make cars safer while creating a more comfortable and convenient mobility experience.


To address the increasing demand for integrated solutions, particularly those for automated driving, Samsung and HARMAN will focus on engineering, high-performance computing, sensor technologies, algorithms, artificial intelligence, as well as connectivity and cloud solutions that enable Advanced Driver Assistance Systems (ADAS) and automated driving.


“There is already a high demand for ADAS solutions, and that demand is rapidly growing with the advancements in connected cars and autonomous driving,” said Dinesh Paliwal, President and CEO of HARMAN. “This strategic business unit demonstrates Samsung’s and HARMAN’s commitment to answer that call – to be the definitive partner for seamless and integrated technologies. It also reflects the incredible power that Samsung and HARMAN, as a collective force, will bring to our OEM customers as we combine Samsung’s scale and resources with HARMAN’s deep automotive experience and networks. Together, we are driving the future of automotive.”


Industry veteran John Absmeier has been appointed Senior Vice President of the new HARMAN SBU, and will also retain his current role as Vice President of Smart Machines for SSIC.  As a leader in both organizations, John Absmeier will ensure seamless collaboration to bring Autonomous and ADAS solutions to the market.


The first strategic investment of the Samsung Automotive Innovation Fund will be in TTTech, a leader in functional safety, deterministic networking, real-time systems, and complex software integration for ADAS and an automated driving platform. Earlier investments by Samsung’s existing investment funds have included stakes in automotive startups, including AImotive and Renovo for automated driving; Quanergy, TetraVue, and Oculii for sensors; Autotalks and Valens for connectivity; and Graphcore for high-performance computing.


To date, Samsung has secured licenses for on-road testing of autonomous driving software and hardware under development in Korea and California. Samsung will not enter the car-manufacturing business, remaining focused on working with automakers and mobility enablers to develop the next generation of automotive innovation.




HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.





Samsung Electronics and TTTech Announce Strategic Partnership to Deliver Next Generation of Autonomous and Safety Technology to Automakers

Samsung Electronics today announced a strategic partnership with TTTech, a global leader in the field of robust networking and safety controls. Along with this partnership, Samsung will also make a €75 million strategic investment in TTTech as the first investment from its recently-announced Samsung Automotive Innovation Fund (SAIF), and highlights the company’s commitment to bringing safer cars to the road and ushering in the next generation of mobility. It comes on the heels of Samsung’s $8 billion acquisition of HARMAN, a leader in connected car technology, and marks another significant step for the company in the automotive space.


TTTech has been active in the automotive space for years, providing technology to a variety of manufacturers. Samsung’s future investment complements TTTech’s longstanding partnership with AUDI AG and their combined efforts in highly automated piloted driving systems for Volkswagen Group. TTTech’s safety technologies power the zFAS piloted control platform in the 2017 Audi A8.


Beyond automotive, TTTech has improved the safety and reliability of networked computer systems in the aerospace and industrial sectors, with its technologies found in the Boeing 787 Dreamliner and NASA’s Orion spacecraft.


“Automotive advances like autonomous controls and advanced driver assistance systems will have a profound impact on society—from transforming urban spaces to bringing mobility to aging populations.   At Samsung, we see it as our responsibility to invest in the technologies that will revolutionize the way we live, work, and connect with one another,” said Young Sohn, President and Chief Strategy Officer of Samsung Electronics and Chairman of the Board for HARMAN. “TTTech has demonstrated a remarkable ability to innovate and build world-class technologies and platforms. This is a seminal moment for Samsung and our Automotive Innovation Fund, and we look forward to working with leading OEMs like Audi and the entire TTTech team to set a new standard for automotive-safety technology.”


“We’re excited about Samsung’s commitment to TTTech and the joint creation of new architecture for open autonomous and ADAS technologies, involving multiple key automotive players and suppliers,” said Alejandro Vukotich, Vice President Autonomous Driving of AUDI AG.


“We are very proud to have Samsung as an investor and partner in TTTech to create solutions for the next generation of highly integrated and data-intensive safety systems” said Georg Kopetz, Member of the Board at TTTech. “Samsung brings a breadth and a depth of technologies as well as an ecosystem of partners to accelerate development for level 2 to level 5 autonomous platforms.”


“Together we will build products to support new NCAP requirements, solutions for in-vehicle infotainment systems, and new scalable architectures to support fully autonomous vehicles across various industries,” stated Stefan Poledna, Member of the Board at TTTech.


At a transformative moment for the auto industry, TTTech plans to use Samsung’s investment to accelerate the growth of its safety technology for autonomous driving and operations. The company’s collaborative and flexible technology—like its new open safety platform, MotionWise—enables OEMs and Tier-1 suppliers to accelerate the development, integration, and validation of new capabilities in their vehicles.


Together, Samsung and HARMAN are fostering the development of cutting-edge automotive safety technologies like those from TTTech, which will raise the bar for automotive safety controls and ADAS throughout the industry.  HARMAN, a Tier 1 supplier, now makes TTTech’s open safety solutions available to the leading global automotive OEMs.


President Young Sohn will join Ricky Hudi, founder and managing director of Future Mobility Technologies, and other industry experts on TTTech Auto division’s new supervisory board.



About TTTech

TTTech is a global leader in the field of robust networking and safety controls. TTTech solutions improve the safety and reliability of electronic systems in the industrial and transportation sectors, with a portfolio of products that are helping to make the Industrial Internet of Things and autonomous driving a reality.


Thanks to the platform-based architecture, TTTech Auto’s production proven solutions enable simple system integration with shorter time-to-market and significant cost reductions for customers. TTTech solutions support highly scalable and modular open real-time control architectures based on Deterministic Ethernet and operates within a rich ecosystem of technology partners.


More information about TTTech and TTTech Auto is available at



Forward Looking Statement

This press release contains certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, including but are not limited to, statements regarding the benefits of the strategic partnership between Samsung and TTTech Auto;  the development of next-generation solutions for auto safety systems; and the ability of TTTech technology to enable OEMs and other customers to build advance auto safety solutions. These and any other forward-looking statements in this release are based on the parties’ current expectations of future events and are subject to a number of risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, changes in the markets and the regulatory environment of automobile technology industries, difficulties in integrating technologies of the parties in the partnership, the inability of the new solutions to achieve wide market acceptance, and the ability to compete with other products in the market. The companies are providing the information in this release as of this date and do not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

[Video] What Makes Samsung’s Cinema LED Screen a Game-Changer for the Movie Industry?

Since it was first used to screen films in 1895, the projector has become symbolic of the movie-viewing experience and of theaters themselves. With the unveiling of its Cinema LED Screen at Seoul’s Lotte World Tower in July, Samsung Electronics introduced a new standard for cinematic immersion – one that captivates audiences not by projecting light onto a screen, but by transforming the screen itself into a massive, vibrant, 4K-resolution display.


Designed as a High Dynamic Range (HDR) LED theater display, the Cinema LED Screen measures nearly 10.3 meters wide and delivers next-generation picture quality with both ultra-sharp 4K (4,096 x 2,160) resolution and peak brightness levels nearly ten times greater (146fL) than those of conventional projectors. All this adds up to distortion-free visuals that feature the brightest colors, the deepest blacks and the whitest whites, and a theater experience that makes viewers feel as if they’re part of the picture.


The Cinema LED Screen’s integration with audio technologies from JBL by HARMAN, meanwhile, provides likewise realistic sound. This state-of-the-art setup includes powerful speakers bordering the screen, proprietary audio-processing technology, and JBL’s Sculpted Surround System. The result of all this innovation is an incredibly accurate sight and sound experience that allows audiences to view films exactly as their creators intended.


Since its debut, Samsung’s first-of-its-kind screen has grabbed headlines around the world, and garnered positive reviews from filmmakers and movie-goers alike, who have tabbed the display as the theater technology of the future. See for yourself, in the video below, what makes Samsung’s immersive screen a game-changer for the industry.


[Interview] HARMAN CEO: The Sound of a Connected Partnership


Audiophiles from every generation rely on HARMAN to produce the best in sound in the studio, on the stage, at home and on the move. Now, working in partnership with Samsung, HARMAN has its sights set on new levels of innovation and connectivity.


At IFA 2017, HARMAN showcased its audio products as the part of the Samsung booth in addition to its own exhibition, and generated a buzz around this exciting new tandem. Among the products on show were high-end headphones, Bluetooth headphones, and portable speakers. Newsroom sat down with HARMAN CEO Dinesh Paliwal to discuss what Samsung and HARMAN have done together already and how he foresees the synergy of both companies in the future.



Q. Samsung’s IFA 2017 booth includes flagship AKG products, as well as products designed to seamlessly sync with Galaxy devices. Could you tell us what it means to have HARMAN’s latest innovations featured in Samsung’s showcase?


It is exciting to witness our combined journey as a global connected technologies powerhouse. Collaboration between Samsung’s Galaxy S8, Tab S3 and Galaxy Note 8 and  HARMAN’s AKG products, which have been recognized for their design and innovation – N60 is a winner of Red Dot Award 2017 and N90Q received EISA Award, CES Innovation Award 2016 and iF Design Award 2016, among others – is a good indicator of what we can achieve together in the future. Samsung’s support allows HARMAN and our brands to attain vast visibility and reach at an incredible pace.



Q. What strengths do you believe the two respective companies – HARMAN and Samsung – bring to the table, and why do they work so well together?


We believe Samsung’s global scale, R&D capabilities, and distribution channels along with HARMAN’s deep technical and engineering expertise, particularly in automotive, audio and enterprise solutions, create the most comprehensive connected technologies company. We are connected with Samsung in our shared vision and culture of speed, innovation and technology.



Q. What aspect of working with Samsung has impressed you the most?


Samsung is truly one of the most innovative and admired companies in the world. Their innovation and technology leadership can deeply benefit HARMAN’s global customer base, and provide HARMAN with the scale, platform and complementary technologies to propel us to the next phase. We are very proud to see Samsung stores in Korea selling HARMAN products, and excited to see our distribution channel expand so quickly. This is just part of what we think defines a true end-to-end partnership.




Q. At this year’s IFA, Samsung has outlined its desire to be a lifestyle brand that changes people’s daily lives. Could you elaborate on how this goal aligns with HARMAN’s?


HARMAN and Samsung are aligned in our goals to drive and elevate the connected lifestyle. At HARMAN, our JBL brand is the market leader in portable speakers. In the world of headphones, everything is moving towards wireless and we were among the first to cut the cord. In our efforts to keep up with the trend, at this year’s IFA we launched a number of new JBL products, including an EISA Award winner JBL Boombox, all-new JBL BAR series, JBL E65BTNC, JBL Free, JBL Jr, and JBL Reflect Fit. Our passion and purpose is to create smart products and solutions that connect and entertain people wherever they are. Our joint vision is to create a world where connected technologies offer people richer and more fulfilling life experiences, and this is really the shared essence of our partnership.



Q. In your opinion, what are some of the ways that advancements in IoT, AI and cloud computing will impact consumer audio technologies’ evolution?


Audio, voice and sound management are critical components of the connected world. Smart audio that is integrated in a seamless, secure and simple way is essential. At HARMAN, we’re leveraging cutting-edge AI and IoT technologies to develop world-class, voice-enabled smart solutions for the home, in the car, at the office and everywhere in between. And this is just the beginning, we envision that advances across the cloud, mobility and analytics will positively connect ecosystems.



Q. How do you foresee the near future? How are HARMAN and Samsung working to shape that future?


HARMAN and Samsung’s union will help us to expand R&D and fast-track innovation in both the near- and long-term. Our combined resources provide the scale, capabilities and networks to expand our leadership in today and tomorrow’s connected lifestyle, and across sectors such as automotive, consumer electronics, retail, healthcare, manufacturing, and enterprise, among others.



Q. Could you give us a taste of the types of audio innovations consumers can expect to see in some of Samsung’s upcoming TVs, mobile phones and appliances?


With the voice-controlled device market to cross $7 billion by 2024, we believe intelligent assistants will shape custom, connected experiences across environments, regardless of the device or platform. Today, HARMAN leads the race in voice-enabled technologies with Personal Digital Assistant solutions for every platform, ecosystem and consumer need. With Samsung, we will have access to resources that will enable us to exceed our expectations across all consumer device segments. In Display, we have already seen the power of immersive audio paired with Samsung’s unrivaled LED screens at the Lotte Cinema in Korea. Imagine that combination in theaters around the world!


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