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Samsung Electronics Partners with World’s Largest Theater Operator, Wanda Cinemas, to Launch China’s First Cinema LED Theater


Samsung Electronics today announced a partnership with the world’s largest theater operator Wanda Cinemas to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theater, located in Shanghai’s Yangpu District. The theater marks the first implementation of Samsung’s Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand, and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.


“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theater and filmgoing experience. Through sharper colors, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favorite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”


The new partnership expands Samsung’s relationship with the world’s leading cinema chain. A Fortune 500 company, Wanda Cinema Line Corp. operates nearly 14,347 screens at more than 1,352 theaters around the world, and also owns recognizable global cinema brands including AMC, Carmike, Odeon and Hoyts Group. Even as Cinema LED at Shanghai’s Wujiaochang theater launches, Samsung and Wanda Cinemas already are finalizing a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.


As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theater display, Samsung’s Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpass that of legacy projector-based operations. Stretching nearly 10.3 m. (33.8 ft.) wide, the Cinema LED Screen fits comfortably in usual theater configurations, maintaining the same stunning picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colors, pristine whites and deep blacks.


To go with the stunning picture technology, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theater’s seating area, producing a true multi-sensory experience the way the content creators intended.



“As the world’s leading cinema company, our customers expect a differentiated and memorable theater experience both worthy of their investment and reflective of the Wanda Cinemas brand,” said Qi Wang, Vice President, Wanda Film Holding Co., Ltd. “We are honored to work with Samsung to set the new luxury theater standard, and look forward to making the Shanghai Cinema LED theater a must-see destination for both movie enthusiasts and casual consumers alike.”


With the demands for theater space evolving across the industry, Samsung’s Cinema LED Screen will enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theater. The display’s consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content including gaming competitions, corporate events and presentations, and sports and concert simulcasting, among others.


For more information about Samsung’s Cinema LED Screen, as well as related articles, photos and videos, visit


On February 4, the launch ceremony of the first Samsung Cinema LED of China was held at Wujiaochang’s Wanda Theater in Shanghai, China. From left, Jason Kim, VP of Samsung Electronics Visual Display Business, Yontak Jin, VP of Samsung Electronics China Consumer Elecronics Division, Wang Qi, CTO of Wanda Cinemas, Zeung Guang, VP of Wanda Cinemas, Frank Xiao, VP of HARMAN China Enterprise Business and David McKinney, VP of HARMAN.

Gaming on the Big Screen: 65” QLED TV and 49” QLED Monitor

In any sport, athletes and amateurs alike are concerned about how their equipment might impact their performance. For gamers, the capabilities of their hardware are fundamental to their experiences. It can be particularly frustrating when the viewing field of the game is interrupted by the bezels of three monitors, or by the slow response of the display to the commands of the gamer’s controllers. With more and more game enthusiasts turning to bigger, wider screens, a small question arises: play on Samsung’s 65” QLED TV Q8C or Samsung’s 49” CHG90 QLED Gaming Monitor?




Response Speeds to Suit Gamers’ Needs

Response speed – how fast the screen responds to commands or changes in the game – can help to make or break a gamer’s stats. When the difference between top scorer and average player rests on reactions, especially in racing, first-person shooter (FPS), flight simulation and action-heavy games, every millisecond can have an impact. Three main factors can influence response speed: MPRT, refresh rate and input lag.


MPRT: This stands for motion picture response time, thus indicating the real response time which is recognizable to the naked eye. The faster the screen’s response time, the lower its image retention, which helps to reduce eye strain and prevent “ghosting”, where the faint image of a moving object’s previous position is displayed. The QLED TV Q8C has a response time of between 2 and 8 milliseconds depending on the setting*, while the CHG90 QLED Gaming Monitor clocks in at 1 millisecond.


∙Refresh Rate: Many know that there is a strong correlation between a display’s frames per second and the fluidity of the motion on a screen. However, a smaller number are aware of the relationship between frames per second and the refresh rate (measured in Hz). A display’s refresh rate is how often the image on the screen is refreshed, with a higher refresh rate providing smother motions and less blurring, helping gamers keep their focus steady. While many TVs offer a refresh rate of 60Hz as standard, the QLED TV Q8C’s refresh rate is 120Hz and the CHG90 QLED Gaming Monitor refreshes at 144Hz.



∙Input Lag: A display’s input lag plays a vital role in increasing response speed, as it determines the time the monitor or TV takes to react to commands made by game controls – whether it’s a keyboard or a console’s controllers. As input lag decreases, and the screen responds more quickly to commands, player reactions can be even faster. At 20 milliseconds when set to “Game Mode”, the input lag of Samsung’s QLED TV Q8C is the lowest amongst TVs on the market, and Samsung’s CHG90 QLED Gaming Monitor fully supports Radeon FreeSync 2™ technology, which aims to reduce input lag to a minimum.



Burn-In Free, Guaranteed


Screen burn-in has certainly become a hot topic recently as more consumers are encountering the problem of image retention, especially in their OLED displays. Since it is often attributed to parts of the screen being static for an extended period, gaming in particular runs the risk of screen burn-in after prolonged play.


However, even while gaming Samsung QLED screens (both TVs and monitors) are free from burn-in because they utilize the new metal Quantum Dot technology. Quantum Dots consist of semiconductor nanocrystals, which can produce pure monochromatic light. Since they are material particles embedded in minerals, including rocks and sand, the inorganic material does not contain carbon compounds, and thus is not as susceptible to change as organic molecules. As such, Samsung’s QLED TVs worldwide come with a 10-year burn-in warrantee** when purchased.


HDR: A High Dynamic Range Revolution


High Dynamic Range (HDR) is quite literally a game-changer for players. The technology offers greater contrast, allowing dark areas to appear darker and light areas to appear brighter. Black is monochrome no more as HDR technology provides stunning depth and range to the color, offering hues and shades never before articulated on the screen. Developers are now producing HDR games and, in many situations, being able to see shadows and silhouettes clearly, even against dark background, will give a player a significant edge over their competitors. Both Samsung’s QLED TV Q8C and CHG90 QLED Gaming Monitor support HDR technology.



Big Screen Benefits


At 49 inches, 32:9 super ultra-wide curved, the CHG90 QLED Gaming Monitor is pushing boundaries as the widest gaming monitor available. It gives gamers the opportunity to enjoy a completely bezel-free, fluid and fast-paced field of view, especially while exploring single-player endeavors. Gamers can play games such as The Witcher 3: Wild Hunt, Assassin’s Creed Origins, Rise of the Tomb Raider, Dota 2, League of Legends (LOL) exactly as their developers intended, further taking advantage of the immersive gaming experience that the monitor provides.


On the other hand, the 65” QLED TV Q8C is perfect for users who want to bring their games into the heart of the home and play against family and friends side-by-side, discovering together immersive pictures and 100% color volume. A gathering will be able to enjoy many games together, such as sports-themed games and car racing games. What’s more, PC gaming on a large TV is hassle-free, as Samsung’s QLED TV Q8C can stream from an in-home PC directly, using the Steam Link app available from the Samsung Smart Hub.


Gamers can rest easy knowing that QLED monitors and TVs are optimized for gaming, offering large screen game-play that gamers can enjoy either on their own or with friends. Thanks to the stunning picture quality and burn-in resistance provided by QLED displays, both the QLED TV and the QLED Gaming Monitor definitely make a strong addition to any gamer’s suite of hardware.



*MPRT of 2ms can be achieved when LED Clear Motion mode is on. MPRT is 8ms in Default mode.

**Details of the burn-in guarantee for QLED TVs vary by country, and the policy will gradually be introduced in other countries as the QLED TV is launched in each market.

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