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Animal crackers in my trends (and other searches out of the box this week)

Packing some animal crackers in your brand new lunch box? You might notice something different—read on for more about your favorite non-cookie, and for some of the week’s top Google searches (with data from the Google News Lab).

Animal crackers get a wild new look

This week, Nabisco announced that the animals on its famous packaging will no longer be depicted behind bars after PETA recommended that the company think ... outside the box. So we’ve agreed that the animals should roam free, but now for the ultimate head-scratcher (searched by many people this week): “Why aren’t animal crackers called cookies?” Political animals must love animal crackers because D.C. was the region with the most searches for animal crackers this week.

Any excuse for a new backpack

The kids are headed back to school, and their curious minds are searching for “How to sneak candy into school.” Clearly, everything’s going great so far. Calculators, backpacks and pens were the most-searched school supplies, and when it comes to prepping for school, the kids are wondering about “backpacks for school,” “outfits for school,” and “hairstyles for school.” I feel you—where can I get some advice on hairstyles for work?

Rounding the bases

The Little League World Series is underway, and the winner will be crowned (helmet-ed?) on Sunday. Search interest for certain teams shot up like a fly ball: searches for “Panama Little League World Series” were up 2,000 percent, ditto for “Little League World Series Japan vs. South Korea” (up 2,500 percent). From up in the nosebleeds, people less familiar with the Series wondered, “How many innings in Little League baseball?”

Hurricane Lane

The category two storm is getting closer to the Hawaiian Islands, causing excessive amounts of rainfall on the Big Island and a 3,500 percent increase in search interest for “Hurricane warning Hawaii.” To get ready for the storm, people are looking to the past: One of the top searched questions in Hawaii this week was “What category was Hurricane Iniki?” (one of the biggest hurricanes to hit Hawaii back in 1992).

My stars!

This week, a NASA intern took some profanity-laced language to the Twitter universe. It resulted in the loss of her internship—but there was a 3,350 percent spike in search interest for “NASA internship” so sounds like other people are interested in the job. Elsewhere in the search stratosphere, some are questioning the agency’s merch: “Why are NASA shirts popular?” was another one of this week’s trending questions about NASA.


We’ll take “what’s trending” for a hundred

da da da da da da da da da da da DA dadadada da da da da da da da DA da da da DUH DUH DUUHH DUM DUM.

You may be a Jeopardy! whiz, but can you name a few of the top search trends of the week? Here’s a look, with data from the Google News Lab.

And now, for final Jeopardy...

Captain Jeopardy! himself, Alex Trebek, might be hanging up his boots after a 34-year run. Trebek recently said in an interview that his chances of returning when his contract expires are 50-50, so let’s not—“First word in the title of the 2002 thriller starring Jodie Foster,” “What is Panic?”—just yet.  One of the top questions on Search this week was, “Who would replace Alex Trebek?” Apparently the front runners are Alex Faust, the play-by-play announcer for the LA Kings, and Laura Coates, an on-air personality for CNN. And if search interest is any indication of who would get the nod, “Laura Coates” was searched 170 percent more than “Alex Faust” over the past week.

Lebron’s greatest accomplishment isn’t on the court

Three-time NBA Champion and four-time MVP Lebron James just opened up the “I Promise” school for at-risk youth in his hometown of Akron, Ohio—prompting one of the top-searched questions of the week, “How to get into LeBron’s school?” Lebron called the opening of the school the greatest moment of his career, which is saying something considering he’s arguably the best basketball player to ever live. Either way, “I Promise” made him the top-searched NBA player this week, followed by Carmelo Anthony and Kobe Bryant.

Did I tell you that I do CrossFit?

The 2018 CrossFit games are underway, and the fittest folks in all the land are gathering in Wisconsin to flex their muscles and see who can tell each other the fastest that they do CrossFit. The states with the most searches for CrossFit this past week were Wisconsin (gotta work off the cheese), Colorado (gotta work off the munchies?) and Montana (not sure what they’re working off). For exercise fiends across the country—not just CrossFitters—the top searched workouts of the week were “ab workout,” “shoulder workout” and “HIIT workout.” For the record, the only CrossFit I partake in is trying to fit this burrito ‘cross my mouth.

Keep calm and be yonce

Due to Beyoncé’s deity-like status, she’s been given complete control over the September issue of the fashion bible, a.k.a. “Vogue.” Bey’s inaugural act as “Vogue” top dog? Hiring the first black photographer to shoot a cover in the magazine’s 126-year history: 23-year-old Tyler Mitchell. Search interest in Tyler saw a 1,000 percent spike, while queries for Beyoncé were 55 percent higher than fellow superstar Rihanna, who is on the September issue of British “Vogue.”

Hide ya kids, hide ya jewels

Some sneaky sneaky folks stole the Swedish family crown jewels from their display at the Strängnäs Cathedral on Tuesday, then escaped via speedboat into a nearby lake. Nicholas Cage, that you? “How much are the Swedish crown jewels worth?” was a big question on Search—but the crown jewels weren’t even the top-searched heist of the week. That honor was stolen by “McDonald’s Monopoly heist.” My childhood self wept as we learned that the McDonald’s Monopoly game was rigged for 12 years by the marketing firm responsible for the game. I’m not loving it.

Icebergs, Goldfish and water on Mars: searches that floated to the top this week

Whether your town’s new neighbor turned out to be a bit icy, or your usual afternoon snack was disrupted by an unexpected recall, this week was full of surprises. Here are a few of the top search trends from this week, with data from the Google News Lab.

We’ll never let go

An 11 million-ton iceberg has parked itself outside a fishing village in Western Greenland, causing search interest in “Greenland iceberg” to float 190 percent higher than the commonly-searched “Titanic iceberg.” This icy mountain has stirred up the most search interestin New Zealand, Canada and Australia.

Oh my Mars

For years, scientists have been thirsty to find life on Mars, and—at long last—a lake of liquid water was detected this week. The discovery prompted a 4,000 percent increase in searches for “frozen lake on mars” as well as questions like, “What does water on Mars mean?” and “Is the water found on Mars salt water?” Search usually revolves around the sun, but this week Mars interrupted its orbit with a 95 percent bump in search interest.  

Snack time

This week, more than 3 million packages of Goldfish and 16+ varieties of Ritz Cracker products are being recalled over the possible salmonella contamination of whey powder. Salty snack lovers are wondering, “Are Goldfish crackers bad for you?” “Is it OK to eat Goldfish?” and the question that’s been on my mind for years, “Why do rainbow Goldfish taste different?” Of the top “food recall” related searches this year, Goldfish and Ritz crackers both make the top five, joined by romaine lettuce, egg and Spam.

Who let the dogs out?

Last week, over 360 Golden retrievers met in Scotland to celebrate the breed’s 150th anniversary. The breed may have been born in 1868, but these pups aren’t in their golden years just yet. Labrador retriever, bulldog and pitbull are the top searched dog breeds this week (plus golden retrievers, of course). Though the meeting of the retrievers happened in Scotland, the U.S. and Canada were the countries with the most searches for “golden retrievers.”

No freestyle for a while

You probably know that Ryan Lochte is a 12-time Olympian, but you may also be wondering “What did Ryan Lochte do?” (a top-searched question this week). Well, he posted a picture with an intravenous vitamin drip in his arm that resulted in the 1,400 percent spike in searches for “ryan lochte photo.” Because of the photo, he was found in violation of anti-doping rules, leading to a 14-month ban from swimming.

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