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By Toomas Hendrik Ilves, Distinguished Visiting Fellow, the Hoover Institution This post is part of a series on social media and democracy. For some two centuries, the electoral process has developed alongside technology – radio and television, the introduction of voting machines, mechanical and electronic – but never has the impact been so dramatically disruptive as in ..

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In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In fact, 79% of marketers say they […]

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