By Toomas Hendrik Ilves, Distinguished Visiting Fellow, the Hoover Institution This post is part of a series on social media and democracy. For some two centuries, the electoral process has developed alongside technology – radio and television, the introduction of voting machines, mechanical and electronic – but never has the impact been so dramatically disruptive as in […]
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Guest Post: Is Social Media Good or Bad for Democracy?
By Ariadne Vromen, Professor of Political Sociology at the University of Sydney This post is part of a series on social media and democracy. Social media use is ubiquitous within the everyday lives of citizens. In Australia, where I live and teach on political participation, Facebook and smartphone use are among the highest in the world. Their […]
Measure Brand Lift Across TV and Facebook
In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In fact, 79% of marketers say they […]