Latin America – Reader@mReotEch.com

Samsung Pay Now Available in Mexico

As part of its ongoing commitment to revolutionizing the way payments are made, Samsung Electronics announced that Samsung Pay is now available in Mexico. Samsung Pay’s entry into the Mexican market marks the second Latin American country to receive the service and the 20^th market worldwide.

With the launch of Samsung Pay in Mexico, users with a compatible Galaxy device^* will now be able to easily make purchases through their smartphones at nearly any establishment across the country that accepts credit, debit, or loyalty cards.

While other payment platforms are limited by their use of Near Field Communication (NFC) technology, Samsung Pay offers both NFC and its proprietary Magnetic Secure Transmission (MST) technology, making it the most widely accepted mobile payment solution on the market. MST works by releasing a signal that acts like a traditional payment card’s magnetic band, allowing users to pay at nearly any conventional point of sale terminal^**.

To bring this service to Mexico, Samsung strategically partnered with some of the country’s leading financial partners, including payment providers (American Express, MasterCard and Visa); banks (Banorte, Banregio, Citibanamex, HSBC and Santander); and banking acquirers, services and tools such as Clip and iZettle.

“We are excited to expand Samsung Pay across Latin America and are confident that our customers in Mexico will embrace the ability to easily pay and earn rewards through the convenience of their smartphones,” said Claudia Contreras, Marketing Director of Samsung Electronics Mexico. “We will continue working to forge alliances with additional partner institutions that our customers care about to reach even more users and help drive the growth of the digital economy.”

In addition to its widespread acceptance and ease of use, Samsung Pay is also one of the most secure payment options for users. Samsung Pay uses three levels of security to ensure its transactions are secure: biometric authentication through fingerprint or iris recognition; tokenization, a system that generates virtual information for each transaction rather than storing financial details in the device; and integration with Samsung Knox, the defense-grade security platform that monitors the device in real time to prevent suspicious use.

For a full list of partners that have aligned with Samsung Pay in Mexico, please visit: www.samsung.com/mx/samsungpay.

^*In Mexico, Samsung Pay is compatible with the Galaxy Note8, Galaxy S8 and S8+, Galaxy S7 and S7 edge, Galaxy S6 edge+, Galaxy Note5, Galaxy A8 and A8+ (2018), Galaxy A5 (2016 and 2017), Galaxy A7 (2016 and 2017), Galaxy A9 (2016), Galaxy A3 (2017), Galaxy J5Pro and Galaxy J7Pro. Samsung Pay is exclusively for Samsung Galaxy smartphones and available through select payment networks, banks and retailers. The service’s availability is subject to change.

^**Available almost anywhere, subject to Samsung Pay’s compatibility with MST and/or NFC payment terminals. Card readers on certain payment terminals could require a software update in order to become fully compatible with Samsung Pay.

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Samsung Breezes into Latin America with Wind-Free™ Air Conditioner

Samsung Electronics is poised to make a dramatic impact on the Latin American market with the AR9500M, its first wall-mounted Wind-Free™ air conditioner. Unveiled at Febrava 2017 – the International Trade Fair for Refrigeration, Air Conditioning and Air Heating (HVAC-R) – in Brazil on September 12, the AR9500M was awarded the exhibition’s Innovation Award (Selo Destaque Inovação). The product was first launched in Brazil, and features an innovative cooling system designed to simultaneously conserve energy and deliver comfort.

The World’s First Wind-Free™ Technology

Samsung’s AR9500M sets itself apart by producing no direct air drafts, keeping the room temperature comfortable thanks to Wind-Free™ technology. This unique technology gently spreads cool air through 21,000 micro air holes and creates “still air” moving at speeds slower than 0.15m/s.*

Wind-Free™ cooling technology introduces a two-step cooling process, reducing temperature in Fast Cooling Mode before switching to Wind-Free™ Mode, which maintains the desired temperature while minimizing drafts. In Wind-Free™ Mode, energy consumption is reduced by up to 72 percent** compared to Fast Cooling Mode. Furthermore, using the Samsung Digital Inverter 8-Pole with POWERboost™ Technology, the AR9500M takes less time to reach its desired speed.

The AR9500M’s unique Triangle Architecture also contributes to its superior cooling performance. The upgraded structure’s wider inlet allows for more air to be drawn in at once, while the optimal width and angle of the outlet, extra v-blades and large fan – which is 22 percent larger than in previous models – ensure that air is cooled and expelled faster, farther and wider to reach every corner of the room.

The Wi-Fi enabled AR9500M allows temperature and product settings to be adjusted remotely via the Samsung Connect application. The application offers users real-time updates on performance and power consumption, and it can identify problems in need of repair.

Cooling Down the Latin Heat

Visitors to the Samsung booth at Febrava 2017 in São Paulo test out Samsung’s AR9500M, the first wall-mounted air conditioner to feature Wind-Free™ technology.

The AR9500M was introduced to industry professionals at Febrava 2017, alongside the 360 Cassette, the world’s first circular-designed air conditioner, and the Wind-Free™ 1Way Cassette for residential as well as commercial use. Taking place until September 15 at São Paulo’s Expo Exhibition and Convention Center, the trade fair is the most important event in the HVAC-R chain in Latin America, showcasing over 550 HVAC-R companies and attracting more than 30,000 visitors each year.

Visitors to the Samsung booth can appreciate the comfort and quiet of Wind-Free™ technology for themselves at the company’s Wind-Free™ experience zone, which showcases its air conditioning technologies. Also on display are Samsung’s further cutting-edge HVAC-R solutions, including its corrosion resistance technology for long-lasting performance, with special protection optimized for the Latin American market.

Brazil is a significant first step for Samsung towards capturing the Latin American market. The country represents the continent’s core market, with an air conditioner market share of over 25 percent and a high demand for the comfort and efficiency offered by the premium air conditioner.

Brazil’s Latin American neighbors will not be left wanting. Samsung has mapped out a further expansion into the region’s substantial market, equivalent to $2.4 billion dollars, in the latter half of 2017. There will be consecutive launches in new Latin American markets, when countries such as Peru, Argentina and Chile will be able to welcome Wind-Free™ technology and comfort into their lives.

* ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “still air” as air currents at speeds below 0.15m/s which lacks the presence of cold drafts.

** Tested on AR07M5170HA, based on the accumulated power consumption of Fast Cooling Mode vs. Wind-Free™ Mode. When compared to Normal Cooling Mode, Wind-Free™ Cooling Mode consumes 55 percent less energy.