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Dell Mini Sessions at MAX

Even if you’re not at MAX in person, you can still experience some of what’s going on at home. Dell is currently streaming their booth sessions online. Watch them here. 

Are you on the ground at MAX? Even better! Don’t miss the mini sessions going on in the Dell booth. Here’s the schedule:


12pm-12:30pm – MAXIM JAGO, “How to Cheat at Color Correction with Premiere Pro”

1pm-1:30pm – RICH HARRINGTON, “Fixing Shakey Footage in After Effects”

2pm-2:30pm – IAN ROBINSON, “Tracking and Compositing Graphics into Video with After Effects”

3pm-3:30pm – MAXIM JAGO, “Getting to Grips with Audio in Premiere Pro”

4pm-4:30pm – RICH HARRINGTON, “Fixing Color and Exposure in Photoshop”


10am-10:3opm – ROD HARLAN, “Photoshop T-N-T”

12pm-12:30pm – JEFF GREENBERG, “Windows for Creatives”

2pm-2:30pm – RICH HARRINGTON, “Fixing Color and Exposure in Premiere Pro”

3pm-3:30pm – JUSTIN SEELEY, “Design Workflows with Creative Cloud – Using Photoshop, Illustrator, InDesign

Unlimited Creativity: Explore The Power of NVIDIA GPUS at Adobe MAX


By Michael Steele

Creative pros test the limits of the imagination. To enable this, and bring new productions to life, they need the fastest, most responsive tools at their fingertips. They need an NVIDIA GPU.

At Adobe MAX, which runs through October 20 in Las Vegas, you can see how the speed of our GPUs enable creativity — whether it’s real-time 8K editing in Adobe Premiere Pro CC, 10x faster motion graphics and 360/VR design in After Effects CC, or an entirely new set of creative concepts driven by AI.

Meet us in booth 443 and visit our partners throughout the show to see how they’re putting NVIDIA GPUs to work for you. While you’re there, enter for a chance to win a VR-Ready NVIDIA Quadro P4000 GPU or an NVIDIA SHIELD TV 4K living room streamer.


With its stunning quality, 8K media promises to change the video industry. But with over 400 percent higher resolution than 4K video, it stresses even the best software and hardware editing tools.

Spend time with professional video editor Sabour Amirazodi, of Seventh Dream Media, as he edits 8K workflows in real time with RED footage using the latest NVIDIA Quadro GPUs and Adobe Premiere Pro CC.


Visual effects workflows just got better: Adobe After Effects CC is now up to 10x faster on key features when using NVIDIA GPUs. Popular effects such as Sharpening, Fractal Noise, Offset and multiple Blurs use the GPU for fast rendering. Also, powerful color correction effects like Lumetri Color, Hue/Saturation and Tint are faster with NVIDIA GPUs.


NVIDIA GPUs accelerate AI to help filmmakers and designers create faster and more intuitively to deliver even better experiences. Interact with some of the latest AI projects optimized by NVIDIA Research, including automatically creating 3D facial animation based on live voice input or magically “painting” a video of yourself in the style of the Old Masters with a style transfer technique.

High-quality facial animation can be tedious and costly. A new machine learning technique called Audio-Driven Facial Animation, presented by NVIDIA Research and Remedy Entertainment, uses AI to simplify this labor-intensive process. Realistic facial animation is generated in real time using nothing more than spoken audio input.

Style transfer uses deep neural networks to process the style information of an image — brushstrokes, color and other abstract details — then applies that style to a live video. It’s art in motion. Style transfer for video is extremely compute-intensive AI work1 that’s brought to life by NVIDIA GPU performance.



NVIDIA Quadro is the world’s preeminent visual computing platform and a trusted partner in the creative community. Powered by the world’s most advanced GPUs, NVIDIA’s visualization platform fuels a rich ecosystem of solutions spanning mobile clients to desktop workstations to powerful cloud-based solutions.

Creative professionals have unlimited creativity with GPU-accelerated rendering, 8K video production, VR and more. Be sure to visit some of our most innovative partners on the Adobe MAX show floor to see how they’re putting NVIDIA GPUs to work for you.


While you’re there, enter to win an NVIDIA Quadro P4000 professional graphics card or the NVIDIA SHIELD TV. Stop by our booth and snap a picture of yourself in the live video of the style transfer demo. Then post it on Twitter or Instagram along with #NVIDIA and #AdobeMAX for a chance to win. For more details, visit NVIDIA at booth 443 at Adobe MAX and follow us @NVIDIADesign.

(1) This technology originated from research by Dmitry Ulyanov, et al., then enabled for real-time performance with GPU optimization by NVIDIA Research.

A New Solution for High End Workstations – Presented by 2017 MAX Sponsor, AMD

The Radeon™ Pro WX 9100 card is AMD’s flagship workstation graphics solution based on the revolutionary “Vega” GPU architecture.  Begin accelerating your workflows using technologies like the High Bandwidth Cache Controller (HBCC), a radically new GPU memory hierarchy that pushes new frontiers in real-time visualization with hyper-realistic rendering techniques.  Radeon Pro WX 9100 card, enable you to tackle larger and more complex models through the entire design visualization pipeline.

In addition to cutting-edge hardware, when you purchase a Radeon Pro WX 9100 you’ll have access to our amazing Radeon™ Pro software ecosystem. These tools are there to help improve your workflow experience; for example, you can take your designs and models and move them into VR. With the massive parallel processing capabilities of the graphics processor, you can render a model or scene, and using our Radeon™ ProRender Game Engine Importer tool (Beta), import it into the Unreal Engine to preview and interact with your model in a virtual reality environment.  Watch the video below to see this being demonstrated.

One card not powerful enough? Add additional Radeon Pro WX 9100 cards into your system for even more performance.  With a multi-GPU setup of up to four Radeon Pro WX 9100 cards, you get greater performance to do demanding tasks like real-time interactive editing of a scene in applications such as the latest version of MAXON’s Cinema 4D (R19) that has support for multi-GPUs and native integration of Radeon ProRender.


As with every Radeon Pro WX card, you get certified applications with many of today’s top applications across design and manufacturing as well as media and entertainment spaces, regular enterprise driver updates and 24/7 support1 that you’d expect from professional grade graphics.  Built to tackle the most demanding workloads in media and entertainment as well as design and manufacturing, the Radeon Pro WX 9100 card is available today for purchase.

One More Thing!

At AMD, we continually strive to come out with products that shake up the industry. One of these revolutionary products is the new Radeon™ Pro SSG professional graphics card, available now for purchase.  The Radeon Pro SSG card is the very first graphics card to have 2TB of memory on board.  With access to such vast amounts of memory, users can create high-fidelity real-time VFX pre-visualizations to help inform and make decisions on-the-fly, or work on 8K, VR, 360 video stitching and other highly demanding graphics workloads effortlessly.

If you’re attending the Adobe Max 2017 Creativity Conference ( in Las Vegas the week of October 16th, come see us at the Community Pavilion, Booth #682 where you can check out some amazing demos and workflows powered by the Radeon Pro WX 9100 and Radeon Pro SSG cards.

Learn more about the Radeon Pro WX 9100 –

Learn more about the Radeon Pro SSG –

Learn more about Radeon ProRender technology –

Learn more about the Radeon ProRender Game Engine Importer (beta) –

Learn how VR is changing the way professionals create –

See what Radeon Pro is up to in the professional graphics world –


  1. 24/7 Support is only guaranteed in English.

Design Your Own Adventure with Airstream

In 1931, Airstream began with Wally Byam’s dream: to design a travel trailer that would move like a stream of air, be light enough to be towed by a car, and create first-class accommodations anywhere. Wally’s focus on sleek and highly efficient design is a value we have maintained through the decades. The Airstream Globetrotter is our latest iteration of commitment to Wally’s vision. This trailer is a celebration of European design. With its soft curves and symmetry, the Globetrotter offers a clean, uncluttered look that celebrates simplicity and order. It’s our most design-forward Airstream that feels as comfortable as it is cosmopolitan.

Part of our mission has always been, “To open a whole world of new experiences…a new dimension in enjoyment where travel, adventure, and good fellowship are your constant companions.” To us, innovation is just as important as maintaining the classic Airstream look and feel. As we launch our latest designs and continue looking forward to offer people a world of new experiences, we’re challenging and inviting the world’s top designers to share their favorite creations with us in the form of an exterior trailer wrap.

What would it look like to have your designs featured on the exterior of one of our iconic travel trailers? It’s time to find out.

Visit to download your Airstream Travel Trailer template and find a full set of instructions. Use this template to throw your personal touch on one of our travel trailers. Think big, bold, over the top… or calm, cool, and understated – we want you to express your own signature style.

Once you have created your very own travel trailer wrap, upload your designs onto Instagram or Twitter using the hashtag: #AirstreamDesignContest. The winner will be chosen by a team of Airstream and Adobe executives and announced on November 15, 2017. Qualifying entries will be judged on skill, originality, technical excellence, composition, overall impact, and artistic merit.

For the winner of this contest, the entire contiguous United States will be your playground as you will receive a 1 month road trip as a part of Airstream’s Endless Caravan – in a travel trailer featuring your designs!

Win Big at MAX

Win BIG at MAX with great prizes such as a Dell Precision 5720 All in One Workstation, a Panasonic Lumix G85 4K Camera Kit, and much more!

We have lots of incredible prizes available, courtesy of our sponsors. We wanted to give you the rundown:

Option 1: Play the MAX Sponsor Game

Visit the Sponsors in the Community Pavilion and use the MAX mobile app to scan the QR code found at each sponsor booth. Receive a virtual trophy every time you scan a code as you build up points.

You get this many points per sponsor:

Diamond sponsor booth trophies are each worth 25 points
Platinum sponsor booth trophies are each worth 20 points
Gold sponsor booth trophies are each worth 15 points
Silver sponsor booth trophies are each worth 10 points
Bronze sponsor booth trophies are each worth 10 points
Exhibitor and participating Engagement booth trophies are each worth 5 points

It’s fun! It’s easy! We’ve got great prizes!

Option 2: Complete the Breakout Survey

We’ve got 3 daily grand prize giveaways for the session/lab/workshop surveys – complete the survey at the end of your session, and you could win one of 3 Wacom Intuos Pro Tablets, or an eBook from Pearson.

Option 3: Complete the Overall Conference Survey at the End of MAX

Check your email at the end of the conference for the link, and give us your feedback on what you thought of MAX 2017 by completing our overall conference survey, and you’ll be entered to win one of 3 DJI Sparks.

Option 4: Attend Select Sponsor Sessions and Sponsor Booths

Attend sessions hosted by some of our sponsors and win:

o  S708 – How Far Can Design Stretch? Mixed Reality? AI? 2D/3D? Hosted by Microsoft. Microsoft will give away a Surface Pro i7 at this session.

o   S711 – Creating Virtual Reality Video. Attend and win a pair of Google cardboard VR glasses

o   S706 – From Concept to Console: How Design Drives World’s Best-Selling Video Games. Win a Sony Playstation 4 Slim courtesy of Wrike

o   S710 – Unleashing the Power of Adobe Creative Cloud with Artist Android Jones. Attend this HP session and you could win a one hour one-on-one design consult with Android Jones

o   S709 – Transparent Teams: Driving Alignment Through an Open Creative Process. Dropbox will be giving away and Apple Watch Series 3 Hermes Edition.

o   S707 – Vimeo Staff Picks: Behind the Scenes. You could win a 1 year Vimeo PRO membership.


Winners will be announced each morning. Winners will be contacted by Adobe and prizes will picked up onsite or will be shipped directly to them.

You can choose all these options and increase your chance of walking away with an amazing prize. We’ll see you at MAX!

Driving Alignment Through an Open Creative Process with Dropbox

This post was submitted by Dropbox, a 2017 MAX partner. We’d like to thank all our 2017 MAX partners who help make the conference possible.

Today’s creative teams are made up of a fluid workforce: freelancers, vendors, agencies, and cross-functional in-house teams. We’re varied, multidisciplinary, and scattered across continents. And that makes it harder than ever to keep everyone on the same page. At Dropbox, we believe one of the best ways to keep teams in sync and bring ideas to life is through transparency.

In the Dropbox Brand Studio, our teams are made up of graphic designers, web designers, illustrators, producers, strategists, and creative writers. We define the visual identity system and voice for the brand. We produce creative for product launches and marketing campaigns. And we collaborate with product teams to name and add personality to the product.

Ultimately, we help keep people aligned by leading creative processes that unite work between many different teams—Marketing, Product, Communications, Sales—along with our network of agencies, vendors, and freelancers. We use creative strategy and production to build the bridges that connect these teams. These processes help us tell a meaningful story about our company.

The way we work isn’t working

Now that new technology lets us collaborate with people around the world, our teams have never been more distributed. We’re in different departments, working from different offices, across different time zones. This new way of working is especially challenging for those of us in Marketing and Design. We’re working at a breakneck pace, and churning out high volumes of content that needs to break through all of the noise and high filters of audiences today.

Everyone needs space to create their best work, yet we want our collaborators to get involved early on to make sure we’re creating the right thing. We want to show polished and refined work—but people want to be a part of the process. So how do we find a balance?

With so many projects going on at once, between many different departments and teams, we need to make sure that everyone is having the same conversation at the same time. And in the process, we need to build trusted relationships.

Embracing transparency throughout the creative process

As challenging as it can be, the best way to work collaboratively is to embrace transparency. Working transparently makes people more engaged and accountable. It shows people you’re willing to figure out problems with everyone on the team. And it removes ego by encouraging people to work together and share the responsibility of bringing a project to life.

We spend a lot of time thinking about this at Dropbox. Our mission is to simplify the way people work together. We started in 2007 with the idea that life would be a lot better if people could move their stuff into the cloud and access it from anywhere, on any device. Since then, we’ve made major progress. And we’ve discovered that for a lot of our users, sharing and collaborating on Dropbox was even more valuable than providing storage. So we’ve made a commitment to expand our focus from keeping files in sync to keeping teams in sync.

New collaboration tools that unleash your team’s creative energy

Our customers have given us tremendous insights about the challenges of teamwork. We’ve studied what hinders the creative process and examined what highly successful teams do well. And we use this insight not only to build new tools that help teams unleash their creative energy, but to improve how we work together.

It’s still a work in progress, but we’re committed as a company to address the underlying problems designers, writers, artists, and marketers face. To start, we’ve created a culture that embraces transparency and offers a safe place to create, without judgment. And we’ve developed new technologies like Dropbox Paper, that bring focus and flow to your work — facilitating team transparency and driving alignment.

At Adobe MAX, Dropbox’s own Collin Whitehead and Aaron Robbs will share from their experiences and explore these topics during the session, ‘Transparent Teams: Driving Alignment Through an Open Creative Process,’ on Wednesday, Oct. 18 at 3:30pm. Don’t miss out on this engaging discussion – register now before the session sells out.


Creatives are Pressured to Deliver, Yet Constantly Interrupted

This post was submitted by Wrike, a 2017 MAX partner. We’d like to thank all our 2017 MAX partners who help make the conference possible.

When Kristina, a graphic designer in San Francisco, first logs in to her work computer for the day, she heads to her to-do list to check what needs to be done. Then she launches Adobe Photoshop or Illustrator to work on her vector illustrations or web design mock-ups. Thus begins her day-long marathon of switching between tools.

Throughout the day, as she finishes a design, she hits Alt+Tab to switch between her Adobe tool and her browser-based work management tool to ensure she’s completing her most important tasks first, or to check client feedback on newly submitted designs.

It’s a table tennis game — bouncing from one app to another to keep track of work. And it’s a huge distraction for Kristina and many others like her.

“I Could Produce More If There Were Fewer Distractions!”  

The research firm Oxford Economics surveyed 1,200 employees around the world to ask about work distractions. They found that employees rank the “capacity to focus on work without interruption” as their top priority, even above perks such as day care, free food, and the ubiquitous ping pong table.

Furthermore, according to the survey, managers felt their employees were well-equipped to deal with distractions at work. No surprise that less than half of the employees surveyed agreed with the managerial point-of-view.

Another study conducted by International Data Corporation (IDC) found that:

• 85% of creative professionals say they’re under pressure to develop assets and deliver campaigns faster
• 71% say they need to create 10x more assets than previously in order to support the diversity of channels
• 76% agree that personalization is driving the increased need for assets

This constant need for more deliverables isn’t going away anytime soon. It’s a reality everyone in the creative and marketing industries has to deal with. The big problem is how to keep producing such high volume while juggling so many tools and browser windows.

Integrating Tools: Think of Your Work Apps as a Team

With many online tools freely releasing public APIs, it has become much easier to build virtual bridges between formerly isolated software.

Services such as IFTTT and Zapier’s entire raison d’etre is to connect your apps so everything plays together nicely.

And software companies themselves are seeing the need to create integrations between their products and the work tools that their customers are already using.

Hence the various collaboration points built into Adobe Creative Cloud, where the ability to find a stock photo, for example, license it, and edit it, can now all be done without leaving the Creative Cloud environment.

Today, Kristina uses Wrike for Marketers, with the Wrike Adobe Creative Cloud Extension that allows designers like her to access Wrike tasks from within Creative Cloud. This means she doesn’t have to keep a browser tab open in order to check on her to-dos or the status of an approval. She can simply click a menu item and never have to leave the Adobe workspace.

Not having to navigate away from her Adobe environment means Kristina no longer has to interrupt her flow. It means fewer distractions and more chances to focus on producing quality work — the work she was hired to do.

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