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Samsung Electronics Wins 49 IDEA Design Awards

Samsung Electronics announced today that it won 49 IDEA Design Awards, including one Gold, six Silvers and two Bronzes, at the International Design Excellence Awards (IDEA) 2018. It is the most IDEA prizes the company has won in a single year.


“With consumer-focused innovation, we will continue to strive for design that can create meaningful value in the everyday lives of our customers,” said Dontae Lee, Executive Vice President and Head of the Corporate Design Center at Samsung Electronics.


Wireless Audio Visual Identity System


Samsung received the Gold award:


  • Wireless Audio Visual Identity System – it delivers a consistent branding message by visually expressing the powerful audio and unique design characteristics for the Millennial generation.

Dual Cook Flex™ (top), Emergency Services Network (ESN) device (middle left), VL5/VL3 Wireless Audio Series (middle right), CJ79 Thunderbolt™ 3 QLED Curved Monitor


Samsung won six Silver awards:


  • Dual Cook Flex™ – the premium oven with a soft and minimalist design. The oven has a flexible door system to conveniently cook more than two dishes at the same time without excessive heat loss.
  • Built-in Chef Collection Cooking Package – the premium built-in kitchen appliances with a pro-refined commercial design consisting of an oven, cooktop, pro-range, hood and dishwasher which have a seamless professional look. The chef-inspired features enabled by the internet of things (IoT) give a great cooking experience.
  • Emergency Services Network (ESN) device –­ a handheld mobile device that is fully optimized for the emergency environment, supporting all emergency services’ functionality and critical voice services. Ruggedized for use in the field, the device also features IP68 water and dust resistance.
  • CJ79 Thunderbolt™ 3 QLED Curved Monitor – a 34-inch ultra-wide, 21:9 aspect ratio curved display that offers an optimal immersive and comfortable viewing experience with a natural curved design.
  • The Frame – the new beautiful TV experience that brings walls to life with “Art Mode” which incorporates new inspiration into everyday life.
  • VL5/VL3 Wireless Audio Series – the wireless audio system with unique design which allows easy installation around the house and brings the true essence of sound experience.



Built-in Chef Collection Cooking Package (top), The Frame


Samsung also won two Bronze awards:


  • Galaxy S8/S8+ and Galaxy Note8 – the combination of bezel-less Infinity Display and symmetrical, curved design creates a more immersive mobile experience.
  • The Frame Visual Identity System – the concept of blending into home clearly communicates the real value of the Frame with consumers.


Galaxy Note8 (left), The Frame Visual Identity System


Organized by the Industrial Designers Society of America (IDSA), the IDEA began in 1980. Product submissions are based on a comprehensive evaluation of design innovation, user experience, benefit to the client, benefit to the society and aesthetics.

Samsung Partners with Magnum Photos to Introduce “Fine Art, Everyday” Collection on The Frame


Samsung Electronics, in collaboration with renowned photography agency Magnum Photos, announced today the release of 28 specially-curated photographs available exclusively in the ‘Art Store’ on ‘The Frame’ for 2018. As part of the collaboration, four Magnum photographers have been challenged to take a unique, eye-catching photograph every day for one week to showcase how The Frame is able to seamlessly integrate fine art into the everyday lives of consumers. The “Fine Art, Everyday” campaign video will also be unveiled at the IFA2018 Samsung press conference. With a newly-announced 49” model, consumers can select between four different sizes (43”, 49”, 55” and 65”) of ‘The Frame’ that best suits the aesthetic and design of the home.


To complement the exclusive photographs from Magnum Photos, ‘The Frame’ for 2018 includes a new ‘Slideshow’ feature that allows users to create customized collections of art that cycle-through on the screen when the TV is placed in ‘Art Mode’. In addition, the new ‘Favorite’ and ‘Curation’ features allow users to gain easy access to their favorite and specially curated works of art to display on screen without having to sort through hundreds of options. Along with the fine art partnerships, these added options have allowed customers to experience ‘The Frame’ not just as a television, but also as a discovery hub for the world’s most beautiful works of art.


“The Frame’s Art Store is the only digital art platform on TV. We will continue to develop it into a window to communicate with more viewers and a screen that enriches consumer’s everyday lives,” said Sangsook HAN, Vice President of Visual Display Business at Samsung Electronics. “Through the ‘Fine Art, Everyday’ Collection created in collaboration with Magnum Photos, we hope to bring to consumers joy and excitement in discovering new works from the comfort of their own homes.”


The photographs of the four artists that will be showcased in the collection are Alex Webb, Carolyn Drake, David Alan Harvey and Jonas Bendiksen. With their images, these celebrated photographers will show consumers the beauty in everyday life.


  • Alex Webb has published 14 books including The Suffering of Light, a survey book of his color work. His most recent book, Memory City, is a meditation about film, time, and the city of Rochester, NY. Webb’s works are best known for vibrant and complex color work, especially from Latin America and the Caribbean that have been featured in the Houston Museum of Fine Arts, the New York Metropolitan Museum of Art and the Guggenheim Museum.
  • Carolyn Drake became interested in the approaches to documentary at a young age – specifically the ways history and reality are purposefully shaped and revised over time. Between 2007 and 2013, Drake traveled frequently to Central Asia from her base in Istanbul to work on two projects, which became the highly acclaimed photo books Two Rivers and Wild Pigeon. She is the recipient of a Guggenheim fellowship, the Lange-Taylor Prize, a World Press Photo award, a Magnum Emergency Fund grant and a Fulbright fellowship.
  • David Alan Harvey discovered photography at the age of 11 when he began photographing his family and neighborhood. Harvey was named Magazine Photographer of the Year by the National Press Photographers Association in 1978. His work has been exhibited at the Corcoran Gallery of Art, the Nikon Gallery, the Museum of Modern Art in New York and the Virginia Museum of Fine Arts.
  • Jonas Bendiksen is a Norwegian photographer who began his career at the age of 19 as an intern at Magnum’s London office, before leaving for Russia to pursue his own work as a photojournalist. In his works, Jonas often focuses on isolated communities and enclaves. He has received numerous awards, including the 2003 Infinity Award from the International Center of Photography, New York, and second place in the Daily Life Stories for World Press Photo, as well as first prize in the Pictures of the Year International Awards. His documentary of life in a Nirobi slum, Kibera, published in the Paris Review, won a National Magazine Award in 2007.


The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Albertina, Museo Del Prado Collection, Yellow Korner, Victoria & Albert Museum, Berlin State Museum and more.


Samsung will showcase ‘The Frame’ for 2018 along with its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2. For more information, please visit

PENUP App and The Frame Announce Digital Art Competition Winners

Digital art is transforming visual culture. Today, you can draw pictures and hold paintings on a screen that sits in the palm of your hand. With no need for a studio or gallery, your smartphone becomes a canvas and your TV can frame your art, as masterpieces are shared across communities.


A recent partnership neatly illustrates the digital art ecosystem in action, as PENUP, a digital art community for S Pen artists, and The Frame lifestyle TV got together to launch a Challenge for the PENUP community. The theme for the Challenge was “Let’s Draw a Picture for Kid’s Room”, with the window for submissions opening on May 16 and closing a month later, on June 15.


The competition was open to all PENUP users and a total of 1,846 drawings were submitted. After 15 days of careful deliberation, the judges awarded 17 entrants with prizes. The first-place winner and runner-up both received their very own The Frame TVs and all winning pictures were placed in The Frame “Art Store”, to be exhibited in front of owners of The Frame TVs across the globe.



First place was awarded to hee_ddo27 (entry shown above) for a charmingly imaginative illustration, with warm colors and a playful depiction of nature. The picture stimulates the mind, leaving the lines between mountain, sea and sky undefined.



The runner-up was nana, with a fairy tale representation of animals popular amongst children (above). The black and white monotone color scheme is minimal and stylish, fitting for its display on The Frame TV and appealing to children and adults alike.


With many artists choosing animals and child-friendly characters as their subjects, soft lines were a recurring feature amongst the winning pictures. The S Pen allowed the artists to express details in a wide variety of different, creating watercolor strokes, pencil lines and cartoon effects that reflect their unique styles.


Check out more of the prize-winning pieces below.


Drawn by CAREUS


Drawn by Elly


Drawn by miram


Drawn by Jeru_art


Drawn by toBACme


Drawn by cici


The S Pen allows anyone to draw and develop their skills on their own digital canvas. Owners of The Frame TV can change the digital artworks they see according to their mood. With this collaboration between PENUP and The Frame TV, the digital world has brought us even closer to the small masterpieces in our everyday lives.


Sharing Digital Art


PENUP A social network and digital art community for sharing drawing and pictures created with the S Pen*. The S Pen recognizes 4,096 different pressure levels and allows users to choose various brush effects, including watercolors, oil paints and pastels. Even beginners can draw without requiring special tools. PENUP creators have published 2.5 million pieces of art on the platform and artists can share their S Pen tips and techniques with other users on PENUP.


The Frame A TV equipped with an Art Mode, which can be used to display beautiful works of art that add elegance to an interior. The TV’s intensity sensor controls brightness and colors according to the environment, making the digital artwork indistinguishable from the real thing in any situation. Samsung Art Store is embedded in the TV, where users can purchase photos and digital artworks. The store offers pieces that range from classical to modern for display on The Frame TV.


*The S Pen is available for Galaxy Note smartphones, Galaxy Book, Galaxy Tab S3, Galaxy Tab A with S Pen, Samsung Notebook 9 Pen and several other tablets and laptop devices.

[Interview] The Works of Pine Tree Photographer Bien-u Bae Comes into The Frame


Forty-eight years ago, renowned photographer Bien-u Bae pressed a shutter button for the first time. Since then, he has become one of Korea’s most important artists, and is most known for his meditative landscape photographs, particularly those that feature pine trees as their primary subjects.


Today, Bae’s works are being introduced in a completely new light; eight of his famous photographs are available via The Frame’s Art Store starting February 1. And, thanks to The Frame’s cutting-edge digital technologies, viewers can experience Bae’s photographs in a way that has never been possible before.


Samsung Newsroom recently visited Bae’s workshop in Korea to talk about the digitization of his works, as well as his thoughts on art and The Frame.


One of Bae’s pine tree series, filled with uniquely Korean sentiment. The British singer/songwriter Elton John bought this picture.



The Global Appeal of Pine Trees

Bae’s most popular photographs to date are those that reflect the haunting and ethereal qualities of Korea’s pine tree forests. These images, like many of Bae’s, have an almost calligraphic quality and are saturated with a Korean-influenced visual vocabulary.


Pine trees have singular symbolic importance in Korean culture, but they also exist in various corners of the world, as Bae points out when he shows us a beautiful image of pine trees on a small island not far from Cannes, France. Pine trees are universal but there’s a subtle distinction from region to region.


Whatever the different characteristics may be, however, the pine trees in Bae’s pictures are all meant to encapsulate the traditional, meditative sentiment of the Korean culture. His unique ability to capture various pine trees in this way, as Bae playfully quips, is perhaps why he has “been able to take pictures of pine trees for such a long time.”


Bae explains how pine trees can be found all around the world, though their characteristics are slightly different depending on their environment.


The universality of pine trees, and Bae’s inspirational ability to capture their intrinsic beauty, is one of the reasons why Bae’s works are appreciated worldwide. So appreciated, in fact, that he has achieved international attention with prominent collectors owning his work. Both the singer Elton John and former US president Barack Obama have Bae’s photos hanging in their halls.



The Frame – An Extended Definition of Art


To make his work even more accessible, Bae recently collaborated with Samsung Electronics to make his photographs available on The Frame, a product he feels will change how we interact with art.


“I love the idea that by simply hanging a TV on a wall, viewers can feel as if they are inside of a museum,” Bae said. “The Frame will change the way we appreciate art in our daily life.”


To ensure that his photographs are displayed as accurately as possible, Bae participated in the detailed calibration of the digitization of his works. By taking extra care to calibrate the micro pixels of each image, he was able to make certain that his photographs maintained the best possible quality.


“I think The Frame makes my works more colorful,” Bae explained. “If we look at ‘Jongmyo,’ one of my photographs of a royal ancestral shrine in Korea, we need to closely examine the image to see the rain in the scene. But when viewed on The Frame, the rain is easier to see and the background looks livelier.”


“Jongmyo” by Bae



Merging the Analog and Digital Worlds

Bae went on to further explain his thoughts about the differences in the analog (or film) and digital.


“The experience of taking pictures with a film camera is completely different than that of using a digital camera,” he said. “In order to capture the perfect shot with a film camera, we have to calculate every aspect of the photograph before taking the shot.”


But just because Bae admires the beauty of film photography does not mean that he does not recognize the advantages of digital technology.


“When I see my works displayed on The Frame, I’m automatically reminded of my favorite poem,” Bae noted. “My photographs have become poetry for me. Thanks to digital technology, anyone can now enjoy art in their daily life as if in a gallery.”




Film Photography, in a New Light

Bae reproduces images with cameras and light is his medium. It has been said that he “paints” through his photographs.


“Both photographs and paintings are kinds of art that capture light within a specified border. It could be meaningless to categorize these forms of art because they both revolve around light,” he stated.


The Frame will provide a new way for people to enjoy numerous forms of art, including Bae’s inspirational photographs, as the digital revolution continues to change the way we experience the world around us.


Bae still uses the film cameras pictured above, which have grown old with him during his long journey as a photographer.



The Frame Is

A lifestyle TV that transforms from a television into a gallery-like art display. The Frame is designed not only to provide a premium entertainment experience, but also to enhance the look of a home, just like a piece of artwork that the consumers would hang on their walls.


Through Art Mode, users can select to display works from Samsung Collection, Art Store or their own personal images in My Collection. Samsung Collection offers more than 100 free pieces of art, while Art Store showcases more than 600 works available for purchase.


76 percent of users who connect The Frame to the internet frequently use Art Mode, with the average time of daily operation being 5.5 hours. Meanwhile, 80 percent of users are maintaining the subscription to the Art Store, which is a similar figure compared to music and movie subscription services.


The Frame vs The Gallery: Which Packs the Largest Punch?


Samsung Electronics’ The Frame TV boasts striking 4K UHD picture quality when turned on and displays a collection of dazzling artwork when turned off. Bringing the two together in one device is certainly a masterpiece in innovation. But how does viewing artwork at home on The Frame square up to the gallery experience?



Round 1 – Price


For 1,799 euros (about $2,130), an art enthusiast can secure a piece by Wolfgang Uhilig and 1,699 euros (about $2,010) can buy a single work by Tommy Clarke at the Lumas Gallery in Berlin. Even official prints can cost hundreds, if not thousands, of dollars. Not to mention the cost of protecting and insuring masterpieces – purchasing a work of art is certainly a long-term financial commitment.


By contrast, access to the Samsung Collection’s 100 stunning works from 37 renowned artists is included with purchase of The Frame. To fuel the user’s passion for art, the Art Store offers additional pieces on a curated subscription basis at $4.99 per month, and works from the permanent archive retail at $19.99 each.


Altogether, The Frame can provide around 450 art pieces. With The Frame, art has never been more affordable – or offered an experience as priceless.



Round 2 – Aesthetics


Some say that nothing can compare to viewing the original. But the Frame TV’s Art Mode renders 43, 55, or 65 inches of pure artwork realistic enough to convince observers that they are studying a genuine article.


Art Mode redefines the meaning and purpose of the TV. The Frame can tastefully blend into its surroundings or become a statement piece in the home. Moreover, by displaying one’s own personal photos on The Frame TV, the user becomes the artist, muse and curator.



Round 3 – Convenience and Usability


The world’s most famous galleries are typically located in major cities and aren’t always the easiest to access. For example, tourists can travel thousands of miles simply to catch a glimpse of da Vinci’s famed “Mona Lisa” at the Louvre in Paris. But the tiny portrait is almost impossible to see behind the crowds of people who flock to view the painting on a daily basis.


Whether you pause to observe every detail, or take the occasional glance, viewing an artwork every day from the comfort of your own home can offer new perspectives on the subject.


The Frame also makes a pleasing addition to any public space, such as an office, hotel or hospital, and helps to reduce concern about artwork damage or maintenance.



Round 4 – The Bonus Round


In the final round, the gallery might just throw in the towel. The Frame is not simply a stunning display for artwork, but also a TV with outstanding picture quality. The Frame weighs in with 4K HDR Pro and 4K Color Drive Extreme, which add detail and definition to every image. Equipped with the 2017 Samsung Smart Hub and Samsung Smart View, viewing content on TV has never been easier.


Finally, the One Remote Control provides quick access to almost all connected media devices, so users can effortlessly switch between their favorite TV shows, movies and video games with a single remote.


While galleries exhibit expensive originals in a formal setting, the beauty of The Frame lies in its winning combination of price, picture quality and at-home comfort. On top of these it possesses dual-identity as a 4K UHD TV. Who won this match? You be the judge.

Samsung Ushers in a New Era for Digital Art with The Frame at the London Design Festival


Samsung Electronics today opened exhibition spaces celebrating artistry and design at the London Design Festival, one of the top three worldwide design festivals. Based on the partnership with Saatchi Art, Samsung has created ‘The Frame X Saatchi Art’ gallery to utilize The Frame, the latest lifestyle TV designed for artists, galleries and consumers alike to share and experience art in new ways. Samsung will also host a pop-up store for visitors to see the inspiration behind The Frame.


The Frame is designed specifically to give more purpose and meaning to the TV. Reflecting an entirely new concept and category in television, it beautifully blends into any living space while providing added value and functionality for the home. When The Frame is powered on, it delivers the premium UHD picture quality consumers have come to expect from Samsung. When it’s powered off, it transforms into a work of art – offering a new proposition for the wall and for the home.


“The Frame is created to push the boundary of the conventional TV which we only use when they are powered on.” said Sunghee Han, Vice President of the Visual Display Business at Samsung Electronics. “Changed to a beautiful art pieces when it’s powered off, The Frame will also be a new standard for artists and galleries to share their work through The Frame’s innovative feature ‘Art Mode’, bringing art into the consumer’s lifestyle.”


At the London Design Festival, ‘The Frame X Saatchi Art’ gallery showcases prominent artwork from the online art gallery, Saatchi Art, which represents thousands of extraordinary artists from all over the world. Visitors will also have the chance to interact with The Frame and learn more about the Art Store at The Frame pop-up store. Through the Art Store, The Frame creates an ecosystem that provides an opportunity for artists or galleries to share their artwork on a platform that is professionally curated to meet the tastes of any consumer.



Through Samsung’s partnership with Saatchi Art and chief curator Rebecca Wilson, the brand will also host a series of presentations at the London Design Festival, including “Vision Telling,” focusing on the intersection of art and technology, and a “Talk with Artists,” including Colin McCallum and Anna Hymas, to discuss the inspiration behind their work for The Frame.


The Frame is now available in 43, 55 and 65-inch models, offering consumers more choice and flexibility to customize any living space. In addition to customized art pieces from the Art Store and the Samsung Collection, consumers can utilize the My Collection feature to import and display their own art images or pictures from their personal photo libraries directly onto the screen.


Celebrating the London Design Festival, Samsung will provide exclusive offers to all the consumers who purchase The Frame from September 20 to October 1 in the UK. Consumers will be given a six-month free subscription to the Art Store, a choice of two TV bezels or Studio Stand and six-month interest-free option. Visitors who purchase The Frame at the festival will also receive additional offers, such as free delivery and installation of The Frame as well as a custom The Frame eco-tote bag with free catalog and postcards of beautiful artwork.


Samsung’s The Frame gallery and pop-up store will be open at Old Truman Brewery, Unit 7 and 11, on Drays Walk from September 21 through 25. For more information on The Frame at the London Design Festival, please visit here.

Samsung Showcases Innovations Tailored to Europeans’ Lifestyles at IFA 2017

At this year’s IFA exhibition, Samsung is exhibiting an array of lifestyle-focused innovations that make it easy for European consumers to add more convenience to daily life.


The household appliances and products featured in Samsung’s booth combine state-of-the-art technologies, which simplify everything from preparing meals to communicating with family, with elegant designs that seamlessly enhance their surroundings’ aesthetics.


The result is a lineup of innovations whose performance and versatility are truly reflective of families’ needs.



Catered to European Tastes


The booth’s Social Kitchen showcases contemporary kitchen suites assembled with the help of acclaimed European kitchen specialists.


These include suites designed by Nolte, a premium kitchen brand that has been rated Germany’s most popular for two years running*; Marbodal, a Northern European brand of the Nobia Group that is known for functional and stylish designs; and Veneta Cucine, Italy’s largest kitchen manufacturer, which utilizes premium materials and the latest technologies to create thoroughly modern and beautiful kitchens.


The suites have been designed with a focus on performance and luxury, and feature some of Samsung’s latest ovens, cooktops, hoods, dishwashers and refrigerators. Nolte and Marbodal’s suites also feature Samsung’s Family Hub refrigerator, an IoT-connected kitchen control center that allows families to streamline everything from meals and food management, to entertainment and communication.


In addition, in a particularly tasty demonstration of Samsung’s appliances’ ability to modernize consumers’ kitchens, early on at IFA 2017, Nolte’s suite served as the setting for a special Club des Chefs cooking show, in which Michelin-starred members of Samsung’s culinary club whipped up world-class cuisine for attendees.



Exploring New Ways to Enhance Consumers’ Lifestyles


The booth’s Lifestyle Zone showcases Samsung innovations that allow families to transform their TV into the centerpiece of their living room.


Samsung’s latest lifestyle TV, The Frame, resembles a true work of art. The TV features an elegant frame design as well as a dedicated Art Mode that allows it to display photos and true-to-life renditions of paintings when powered off.


The Frame Gallery showcases the display’s ability to introduce more beauty into consumers’ lives, and invites guests to view impeccable digital depictions of artworks curated from museums around the world, including Spain’s Prado Museum, the U.K.’s Saatchi Gallery, and Germany’s Lumas Gallery.


The contents of the gallery span ten categories, and include a total of 100 stunning works from 37 renowned artists – all of which are available for users to access and enjoy via The Frame’s Samsung Collection feature. Samsung also plans to expand the library of artworks available in The Frame’s Art Store from over 450 to over a thousand.


By curating a world-class collection, and allowing users to exhibit their own photos and images through the TV’s My Collection feature, Samsung is making it easier for consumers to enhance their homes with exceptional art.


The Lifestyle Zone also highlights exciting customizations for Samsung’s latest TVs, including The Frame and QLED TV. Among them are the five finalists of the QLED TV stand design competition, which Samsung organized with leading design and architectural magazine Dezeen.


Exhibited to their left are unique customization options for The Frame that have been crafted by acclaimed Dutch design duo Scholten & Baijings, as well as French designer Inga Sempé.


The former’s art and bezel design is distinguished by its striking use of minimalist lines. The latter’s is a dynamic and colorful blend of flowing lines that evokes liveliness and movement. Some may liken its aesthetic to a breeze blowing through a field. However, like many works of art, interpretations vary depending on the viewer’s perspective.


Check out Samsung’s complete range of lifestyle-focused innovations in the photos below.


Samsung’s Social Kitchen area showcases contemporary kitchen suites assembled with the help of acclaimed European kitchen specialists such as Nolte, whose design is pictured here.


Earlier at IFA, Michelin-starred members of Samsung’s Club des Chefs used Nolte’s suite (pictured here) to whip up world-class cuisine in a special cooking show.


Marbodal’s understated suite features a full range of Samsung innovations, including the Family Hub refrigerator.


Guests examine the fine craftsmanship exhibited in Veneta Cucine’s kitchen suite.


Samsung’s Induction Cooktops project a virtual flame around pots and pans that creates an intuitive way to keep tabs on heat.


Guests explore the range of convenient features that allow Samsung’s latest Family Hub refrigerators to serve as control centers for modern, connected homes.


Samsung’s latest lifestyle TV, The Frame, is available in 43-, 55- and 65-inch models, and features an elegant design and a dedicated Art Mode that allows it to display paintings and photos when powered off.


The Frame Gallery invites guests to view impeccable digital depictions of artworks curated from museums around the world, including Spain’s Prado Museum, the U.K.’s Saatchi Gallery, and Germany’s Lumas Gallery.


Samsung collaborated with Dutch design duo Scholten & Baijings to present a custom art and bezel aesthetic for The Frame that features colorful, minimalist block and grid patterns.


French designer Inga Sempé’s art and bezel design is a colorful blend of flowing lines that evokes movement and liveliness.


Guests examine the winning entries from the QLED TV stand design competition.


*Based on surveys conducted by the German Institute for Service Quality (DISQ) at the behest of German news channel n-tv.

From Einstein to Samsung – A Brief History of IFA

This year marks the 57th edition of the IFA consumer electronics trade show. A lot has happened in IFA’s near century-long history; its name, organizers, location, and exhibitors have changed again and again since 1924.


One thing, however, has always remained the same and helped the trade show grow, and that’s this: Each year at IFA, electronics manufacturers present their latest consumer innovations, attracting attention from all over the world.


Samsung has presented its technical innovations in Berlin since 1991, and is one of the most prominent exhibitors at IFA today.


‘The Great German Radio and Phonographic Exhibition’

“Dear present and absent ones. When you listen to the radio, also spare a thought for how humanity obtained this wonderful instrument. The wellspring of all technical achievement is the divine curiosity, the ludic drive of the tinkering and pondering researcher, and no less the constructive imagination of the technical inventor.”1


These were the words with which one of IFA’s most famous guests, Albert Einstein, opened the “Great German Radio and Phonographic Exhibition” – as IFA was originally known – in Berlin in 1930. The radio – the latest and, arguably, most important technical achievement in mass communications at that time – was the star of the show, and Einstein himself presented the exciting new technology to event attendees.


(Left) Albert Einstein opens the Great German Radio and Phonographic Exhibition in Berlin in 1930; (Right) Einstein explains the potential of the still-young communications medium to attendees. Source: Messe Berlin



Berlin, Düsseldorf, Frankfurt and Stuttgart

The first IFA trade show took place in December of 1924. The inaugural event gathered a total of 242 exhibitors, who fascinated crowds with their latest technological innovations for a total of twelve days.


The trade show was held each year until 1939, when the outbreak of WWII and the subsequent reconstruction forced it into hiatus. IFA made its return in Düsseldorf in 1950 and, on its 20th anniversary, in 1957, moved to Frankfurt and added “television” to its title. Reconstruction operations in Germany would lead IFA to shift its location from Frankfurt to Stuttgart and then Berlin, only to return to Düsseldorf in the end.


Since 1971, the trade show has taken place exclusively in Berlin, under the official name of “Internationale Funkausstellung” – hence “IFA”. gfu, a corporation that promotes the advancement of consumer electronics, came onboard two years later, and has been organizing IFA2 ever since.


The innovation cycles of many products have grown shorter and shorter over the years, and eventually, in 2005, IFA became an annual event.


Queues at the opening of IFA in 1973. Source: Messe Berlin.



Samsung – an Innovation Driver and Major Attraction

Samsung has been a fixture at IFA ever since it first exhibited at the trade show in 19913. During that IFA, 26 years ago, Samsung presented screens and televisions in a 660-square-meter space.


2003 marked an important juncture in Samsung’s relationship with IFA. A move to Hall 20 meant that a substantially larger exhibition space would be available, turning Samsung into one of the show’s major exhibitors.


With keynote speeches in 2003, 2006, 2008, 2009 and 2014, Samsung strengthened its position as a global brand, establishing ground-breaking technologies and setting future trends. In 2008, for example, Park Jong-Woo, the then-President of Samsung Electronics Digital Media, predicted that the entertainment industry would take a gigantic leap forward by seamlessly networking a variety of devices. Nowadays, smartphones and tablets easily hook up to users’ TVs and Bluetooth speakers, and even some fridges and washing machines can be controlled on the go.


(Clockwise from top left) Samsung’s IFA booths in 2006, 2009, 2010, 2011, 2012 and 2013. Samsung has been one of IFA’s largest exhibitors since 2003.


2014: Samsung Becomes IFA’s Largest Exhibitor

2014 saw the opening of CityCube Berlin, which IFA’s host venue, Messe Berlin, invested over 83 million euros to build. Samsung moved into the three-story cube – which, along with featuring the largest product-exhibition space (approx. 6,000 m²), also houses several rooms (approx. 2,500 m²) for presentations and sales meetings – as soon as it was completed. The location has been used exclusively by Samsung at IFA ever since.


More exhibition space also opens up new possibilities. Samsung’s individual product divisions were previously presented spread across several halls, but the move to CityCube Berlin meant that they could be showcased under one roof. Today, Samsung has become IFA’s largest exhibitor, with 8,700 square meters of hall space.



In 2016, Samsung impressed IFA attendees with this TV installation at the heart of CityCube Berlin.


Picture quality remains one of the most important focuses for TVs, and is one of the hottest attractions for the trade show. Over the last eight years, the TV industry has mastered the leap from HD to Full HD to UHD resolution – each of which has been successfully established in the mass market.


IFA has also served as a popular showcase for introducing new product categories in other areas. In 2010, Samsung presented its first tablet to the world with the Galaxy Tab. One year later, the Galaxy Note marked the beginning of large-screen premium smartphones, or ‘phablets’. Samsung’s first smartwatch, the Galaxy Gear, was introduced in 2013, laying the foundation for Samsung’s smartwatch portfolio. And in 2014, the Galaxy ecosystem was further expanded with the Gear S and Gear VR.


This year, too, visitors to Samsung’s IFA booth are treated to a great many innovations and technical highlights, such as QLED TV, The Frame, the QuickDrive™ washing machine, Family Hub refrigerator, mobile devices, portable SSDs and more.


For more information on Samsung’s presence at IFA 2017, visit:


1Extracted from a recording of Albert Einstein’s opening speech at the Great German Radio and Phonographic Exhibition in Berlin in 1930. Source:

2With the exception of 1985, 1987 and 1989.

3Samsung did not attend IFA in 2004.

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