New year, new searches: resolutions, “bomb cyclone” and Coachella

New year, new searches: resolutions, “bomb cyclone” and Coachella

It’s a new year, and some of this week’s trends (with data from Google News Lab) are about adjusting: to a new gym routine, unexpected weather, and a new law in California.

Treadmill time

New Year’s resolutions = more searches for “gyms near me.” In fact, search interest in the phrase hit an all-time high this month. Despite a heightened desire to hit the gym, interest in “new year diet” was 200 percent higher than “new year exercise” this week. Looking ahead to the new year, people are wondering: “What is a New Year’s resolution for kids?” “What is the history behind New Year’s resolutions?” and “Who made the first New Year’s resolution?”

Do you wanna build a snowman?

“What is a bomb cyclone?” was a top-searched question this week as a massive winter storm hits the east coast of the U.S. Snow is showing up in unexpected places around the country as well. When people search for “Snow in…” the post popular locations are Florida, Tallahassee and Orlando. And with cold weather taking over, search interest in “frozen pipes” has reached its highest point this week since 2004. Top “how to” searches include “how to thaw frozen pipes,” “how to keep pipes from freezing,” and “how to fix frozen pipes.”

Desert calling

Despite the cold weather, people have something warm to look forward to: The lineup for Coachella 2018 was announced this week, and search interest in “Coachella tickets” went up nearly 6,500 percent. Coachella-goers are already looking into lodging, with “Coachella airbnb” searched 100 percent more than “Coachella hotel.” The top-searched Coachella performers were Cardi B, Eminem, Beyoncé, Post Malone and Migos.


Coachella isn’t even the biggest news in California …

Recreational marijuana was people’s minds (and on sale for the first time in California) this week. In California, top questions included “where to buy legal weed in Los Angeles,” “What is the tax on weed in California,” and “Where can I buy marijuana?” Meanwhile, following the announcement that the Justice Department is rescinding a policy that enabled legalized marijuana to flourish in many states, the top trending question nationwide was “Why are marijuana stocks down?”

Ready for the coin toss in the South

For the first time, two SEC teams—University of Alabama and University of Georgia—will face off in the College Football National Championship on Monday. Though the game’s outcome is yet to be decided, search interest in “Alabama Crimson Tide football” is beating “Georgia Bulldogs football” by 190 percent. After Georgia’s overtime win in the semi-final, the top trending college football questions this week were about overtime: “How does overtime work in college football?” “How many overtimes are in college football?” and “How long is overtime in college football?”

Year in Search: The most fantastic fads of 2017

Year in Search: The most fantastic fads of 2017

Here today, gone tomorrow. Our annual Year in Search is always a fun look back at the fads that captured our fancy and then fizzled out fast. See what this year’s biggest crazes were, through the lens of Google Search:

Unicorn everything

The unofficial mascot of 2017 was the unicorn—the magical creature that had the internet abuzz. While we may have reached peak Unicorn with Starbucks’ Unicorn Frappuccino, the craze didn’t stop there. People gave a unicorn twist to all kinds of foods and searched for unicorn cake, unicorn hot chocolate, unicorn cheesecake and unicorn lemonade. While this colorful trend spanned the globe, the most searches came from the cities of San Francisco, New York, London and Bengaluru. Those who jumped on the unicorn food train were likely responsible for making “How many calories are in a Unicorn Frappuccino?” the number one trending calorie-related query.

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Slimy searches

Slime also had a very big year: “How to make slime?” was the number one globally trending “how to make” question of 2017. We wanted to know how to make slime of all types: fluffy, butter, stretchy, jiggly, cloud, clear and glow-in-the-dark. But as our slimy obsession grew, so did its mess. “How to get slime out of carpet?” made its way to one of the 100 globally trending “How to” questions of the year.

The dog days aren’t over

While unicorns and slime may be have had their five minutes of fame, some internet loves last forever—like our collective adoration of cute creatures. This year’s most searched celebrity animal was April, the mama giraffe that gained worldwide fame after a live video stream of her pregnancy. April’s moment in the spotlight had the question “How long are giraffes pregnant for?” trending in Alaska. Next up in top-searched celebrity animals was Fiona, the premature baby hippo, followed by Marnie, the Instagram-famous senior rescue dog.

Meme, myself and I

From a dancing hot dog to a distracted boyfriend, the viral images that graced our feeds brought comedic relief, heavy doses of sarcasm and unending creativity to the internet. According to search data, the five most trending memes of 2017 were: “Cash Me Outside,” “United Airlines,” “Elf on the Shelf,” “What in Tarnation?” and “Mocking SpongeBob” as people sought to get in on the joke.

Say what?

It’s not just memes—the internet has a language all its own that can leave people asking “huh?”. Thankfully, the internet is also a helpful tool to quickly decode the latest slang. Trending acronyms we had to look up this year included WCW (woman crush wednesday), TFW (that feeling when), STG (swear to God), GOAT (greatest of all time), and OFC (of course). And from “what does despacito mean?” to “what does bodak yellow mean?” to “What does bibia be ye ye mean?”, we searched for the meanings of popular songs—then got back to the dance floor.

And those are the wacky, weird and unexpected searches of 2017. Who knows what 2018 will bring? ¯\_(ツ)_/¯

Year in Search: To infinity and beyond

Year in Search: To infinity and beyond

The solar system had its shining moment this year, according to our annual Year in Search. From questions about the solar eclipse to the end of the Cassini spacecraft’s exploration of Saturn, the galaxy turned to Google Search for answers to out-of-this-world questions. Here’s a look at some of the trending searches about space in 2017:

Space searches

Steal my sunshine

In August, a total solar eclipse crossed North America for the first time in over a century. The awe-inspiring event spurred a spike in eclipse-related questions, like “how long will the eclipse last?” and “how much of the eclipse will I see?” Safety was also top of mind: Beforehand, searches for “how to make solar eclipse glasses” and “how long you can look at the sun” were trending. Despite the preparation, the top post-eclipse queries were related to “eclipse eye damage”—yikes!

Totality hits

Eclipse-viewing experiences need a proper soundtrack. Leading up to the big day, the world searched for songs to set the mood. According to search data, these are the top trending tunes that made the cut:

1. “Black Hole Sun” – Soundgarden

2. “Moonshadow” – Cat Stevens

3. “Ain’t No Sunshine” – Bill Withers

4. “Bad Moon Rising” – CCR

5. “Total Eclipse of the Heart” – Bonnie Tyler

Solar eclipse songs

Galaxies far, far away

Search interest extended beyond Earth. After two decades of exploring the solar system, NASA’s Cassini spacecraft ended its journey this year, piquing interest in space exploration. Searches asking “how many people are in space?” and how far away Mars, Jupiter and Saturn are from Earth climbed to an all-time high. And NASA’s search for habitable exoplanets (planets beyond our solar system) had the world asking “How many exoplanets have been discovered?” 10 times more in 2017 than 2016.

Last year we searched on Google for the answers to our most universal questions. As we rocket into 2018, who knows what we’ll search for next? 💫

Zagat’s 2017 food trends: rainbow dishes, all-day dining and gourmet fast-casual

Zagat’s 2017 food trends: rainbow dishes, all-day dining and gourmet fast-casual

What have you been eating in 2017? Zagat is taking a look back at the top food trends of the past 12 months, based on data from Zagat reviews and insights from Zagat editors.

“Breakfast” is high on the list of most frequently used words in Zagat reviews this year, which aligns with the trend our editors saw in the popularity of all-day cafes. Restaurants like Atla (from Mexico City’s Enrique Olvera) and De Maria (from Top Chef’s Camille Becerra) in NYC, and City Mouse at the new Ace Hotel Chicago, focus on early morning and midday cuisine with brightly colored, (mostly) healthful dishes and interiors to match—perfect for Instagramming.

The boom of gourmet fast-casual continued this year. Chefs like Eleven Madison Park’s Daniel Humm and Del Posto alum/pasta master Mark Ladner both opened concepts in NYC serving up affordable gourmet plates like salmon rosti or customizable pasta with homemade sauces. In Boston, chef Ming Tsai closed his beloved Blue Ginger to open a fast-casual spot called ChowStirs (coming soon). “Counter service” is the fourth most used term in Zagat reviews this year, which describes the style of service you’ll find at these spots (think Shake Shack or Chipotle).

Smoked salmon rosti at Made Nice NYC. Photo by Evan Sung

With more and more restaurants clamoring to create dishes to delight photo-happy social media addicts, rainbow-colored food had a watershed moment in 2017. This trend isn’t limited to Starbucks’ Unicorn Frappuccino: NY-based spots like The Good Sort offered their take on the trend with a rainbow iced latte, and in LA, multi-colored pastries could be found at Mr. Holmes Bakehouse.

The Good Sort’s rainbow iced latte. Photo by Wendy George

We featured a handful of some of Los Angeles’ trending dishes in this year’s Zagat Instagram Table, which brings together 12 buzzworthy items on one table for the perfect shot. Each day this week, we unveiled a new section of our table to create a complete overhead shot on the Zagat Instagram feed.

Photo by Wendy George

In no particular order, the featured dishes are:

  1. Octopus taco from Holbox

  2. Assorted donuts from Trejo’s Coffee & Donuts (including the nacho donut)

  3. The French Nest from Smorgasburg’s Lobsterdamus

  4. Mozzarella sticks from Casa Buona

  5. Assorted flavors from The Loop Churros

  6. Rainbow-colored ice cream sandwiches from MILK

  7. Corbarina pizza pie (cherry tomatoes, squash blossom, burrata, gremolata) from Pizzana

  8. Blue smoothie bowl from Great White

  9. Matcha croissant from Mr. Holmes Bakehouse

  10. Classic fried chicken sandwich from Fritzi Coop

  11. Bacon banh mi dog and Loco Moco dog from Sumo Dog

  12. Tokyo-style dan dan noodles from Killer Noodle

Speaking of the City of Angels, LA is our Most Exciting Food City of 2017, thanks to all the exciting openings worthy of national attention (like Vespertine and Felix), and chefs from cities like NY and Chicago (like David Chang and April Bloomfield) opening their own unique concepts. Plus, LA’s long history of diverse cuisine makes it inspiring for both chefs and diners—and it’s getting more varied every day!

Check out for more on the hottest restaurants and food trends.

Title photo by Wendy George

The Year in Search: the questions we asked in 2017

The Year in Search: the questions we asked in 2017

As 2017 draws to a close, it’s time to look back on the year that was with our annual Year in Search. As we do every year, we analyzed Google Trends data to see what the world was searching for.

2017 was the year we asked “how…?” How do wildfires start? How to calm a dog during a storm? How to make a protest sign? In fact, all of the “how” searches you see in the video were searched at least 10 times more this year than ever before. These questions show our shared desire to understand our experiences, to come to each other’s aid, and, ultimately, to move our world forward. 

growth of how searches over time

Many of our trending questions centered around the tragedies and disasters that touched every corner of the world. Hurricanes devastated the Caribbean, Houston and Florida. An earthquake struck Mexico City. Famine struck Somalia, and Rohingya refugees fled for safety. In these moments and others, our collective humanity shined as we asked “how to help” more than ever before.

We also searched for ways to serve our communities. People asked Google how to become police officers, paramedics, firefighters, social workers, activists, and other kinds of civil servants. Because we didn’t just want to help once, we wanted to give back year round.

Searches weren’t only related to current events—they were also a window into the things that delighted the world. “Despacito” had us dancing—and searching for its meaning. When it came to cyberslang like “tfw” and “ofc,” we were all ¯\_(ツ)_/¯. And, finally, there was slime. We searched how to make fluffy, stretchy, jiggly, sticky, and so many more kinds of slime….then we searched for how to clean slime out of carpet, and hair, and clothes.

From “how to watch the eclipse” and “how to shoot like Curry,” to “how to move forward” and “how to make a difference,” here’s to this Year in Search. To see the top trending lists from around the world, visit

Search on.

The High Five: fighting fire, breaking silence, and other top searches this week

The High Five: fighting fire, breaking silence, and other top searches this week

This week, search trends—with data from the Google News Lab—reflect nationwide concern about the Southern California wildfires, as well as end-of-year cultural milestones like TIME’s “Person of the Year” and “Spotify Wrapped.”

Southern California wildfires

As wildfires ravaged Southern California this week, people searched to find out “How do brush fires start?” and “Why are there so many wildfires in California?” People are also trying to prepare and do more to help: “How to become a wildfire fighter,” “How to protect your house from wildfires” and “How to how California fire victims” were among the top searches.

Silent, no longer

After TIME named its “Person of the Year” this week, search interest for “silence breaker” went up 31,000 percent. These are the women, both famous and unknown, who launched a movement against sexual harassment this year. Searchers were most curious about “how the TIME Person of the Year is chosen,” and the top searches for “Person of the Year” were Ashley Judd, Donald Trump, Mohammad Bin Salman Al Saud, Taylor Swift and Colin Kaepernick.

Coding craze

“Why do we need to learn coding?” was a top-searched question this week, and one that  Computer Science Education Week set out to answer. Searches about computer science ranged from basic questions like “What is coding” and “How to code,” to more advanced searches for programming languages (the most-searched languages were JavaScript, PHP and Python).

That’s a wrap

This week, Spotify released its “Wrapped” feature, which breaks down your music-listening habits over the past year. Spotify listeners wanted to know, “How to see Spotify 2017 Wrapped” and “How many songs have I listened to on Spotify?” The feature also tells you the number of minutes you spent listening to Spotify this year—and interestingly, search interest in “minutes to hours” went up 140 percent after Wrapped was released.

No more carbo-loading

Some people may already be thinking about New Year’s resolutions, with a recent uptick in searches for the Keto diet, which recommends fewer carbs and more fats. For some, carbs (or lack thereof) are top of mind: “How to make Keto bread” and “How many carbs can I have on Keto diet” were two of the top searches. Those who are ready to get cooking searched for “Keto chicken recipes” and “Keto dessert recipes.” And if Keto isn’t your thing, consider the other most-searched diets this week: Paleo diet, Military diet, and Mediterranean diet.


From Switch to slime, here are the trending toys this holiday season

From Switch to slime, here are the trending toys this holiday season

As we enter the holiday gift-giving season, parents are thinking about how to surprise their kids with the coolest new toys. For toy stores, December 23rd is the busiest day of the holiday season, which often means braving the cold in the final hours before closing, scouring the crowded aisles—and hopefully nabbing something before it sells out.

But you can avoid that this year.  Craft your game plan early and shop with a purpose, using our list of the top gifts trending on Google Search. 

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Video games climb the leaderboard

Whether they’re searching for that new game or the must-have console, holiday shoppers are out in full force to feed their video game fanaticism. And some cities are looking to deck the halls—and their chairs—with a few more bells and whistles to enhance their holiday gaming experience: In New Orleans, Jacksonville, Miami, and Birmingham, gaming chairs (which often include speakers, cupholders, and more) are in the top 10 toys wishlists, in addition to the Call of Duty PS4 game and Nintendo 2DS, Sony PS4 Pro, Nintendo Switch, and Microsoft Xbox One S consoles that are trending nationwide.

And  the enthusiasm for video games doesn’t die down when Christmas is over. Last year, December 26th was the biggest shopping day in December— about just as big as Black Friday—for video game stores.

Tech toys are trending

Attention-grabbing gizmos and gadgets top this year’s list of toys. Kidibuzz, a hand-held smart device that lets kids message friends, play games—and yes, take selfies—has been trending nationwide, but it’s especially popular on the East Coast. And while searches for drones, like the DJI Spark Drone have been flying up the charts across the U.S. over the past two years, searches are the highest in New York and Los Angeles.

And last but not least, virtual pets are making a comeback. Kids are already going bananas over Fingerlings, mini robotic monkeys that blink, talk, and sing, and their popularity shows no signs of slowing down: Since their launch in August, searches for these must-have toys have grown almost 6x overall.

Toys you’ll want to #follow

This Christmas, the kids want more likes, and they’re searching for gifts to make sure their social media game is on point. Both the new LOL surprise toys and old-school slime are taking over social media, with thousands of YouTube and other social channels dedicated to reviewing these addictive gifts. The Midwest is home to the slimiest searches, where the interest for “slime” is the strongest. And New York loves a good surprise: they searched for LOL Surprise the most, with search volume growing about 50% as we approach the final holiday shopping weeks.

Slime is trending this year.

Looking for local trends?

For more insights behind this season’s trends, check out the Shopping Insights tool to explore how various toys and gifts are trending in your region.

Trending search insights are based on increases in product popularity over the two week period leading up to December.

A merry mobile holiday with Google Shopping

A merry mobile holiday with Google Shopping

In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than ever before. Indeed, Black Friday searches containing “best” have more than doubled over the past two years on mobile. People are also scrutinizing products from every angle, including the packaging—mobile watchtime of unboxing videos is equivalent to watching “Love Actually” over 20 million times!

Before you head “over the river and through the woods” to deliver your presents this season, we’re introducing improvements to mobile shopping experiences on Google that’ll help you browse, research, compare, and get the items crossed off your holiday gift list.

What’s hot on the list this year  

As always, there’s a new crop of gifts climbing the trends chart. Here’s a look at popular searches going into Black Friday:

Get the shopping scoop in a snap

To help you search for gifts on the go, we recently redesigned mobile shopping on Google, bringing more product information to the forefront. Click the “Quick View” button in the Google Shopping ad to preview details like a bigger image, product description, reviews and seller rating—and to see if you can score a good deal by checking if it’s on sale. If you see an item that’s almost perfect but not quite what you want, scroll down to view visually similar or related products underneath, or to discover more products from the same brands or retailers.

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More quickly and easily research, compare and narrow down your gift options

We know you’ve got limited time and lots of gifts to buy. Knowing that researching items and comparing prices are two of the most common mobile shopping activities, we recently introduced enhancements to the knowledge panel on to help you quickly find product photos, videos, reviews, descriptions and more.

To help you further narrow down your options and give you deeper insight into potential purchases, we’re now showing buying guides on Google for broad categories (like sewing machines or coffee grinders).

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Also, when you search for a specific product, now shows you other helpful information, like related items, and allows you to compare reviews, prices and other specs, side by side. And if you’re searching for tech gadgets, we’ll help ensure that you’re looking at the latest and greatest. You’ll now see a label alerting you there’s a “newer model available” if you’re browsing last year’s product.

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Shop by voice with the Google Assistant

As much as we try to plan ahead, procrastination happens. If you find yourself looking for something at the last minute, try using your Google Assistant to see where you can purchase needed items nearby by saying “Ok Google, where can I buy…”, or to get it sent right to your doorstep by saying “Ok Google, buy…”. Heading into the holidays, we see people with a Google Home device—which enables voice shopping with the Google Assistant—are using their voice to most frequently buy or add everyday essentials like paper towels or pet food to their shopping lists. We’re also seeing people using voice to find other types of products to prep for the holidays —including kitchen tools like basting brushes to perfectly glaze those Thanksgiving dishes, toys to slip under the tree, or fuzzy blankets to keep warm by the fireplace.

Whether you’re researching on your phone or shopping with your voice, we wish you happy deal-hunting this holiday season!

The High Five: our searches go on, and on

The High Five: our searches go on, and on

Turkey, “Titanic” and the pope’s new ride were on our minds this week. Here are a few of the week’s top search trends, with data from the Google News Lab.

Almost time for turkey

As people in the U.S. prepare to gather around the table for Thanksgiving next week, our Thanksgiving insights page has all the trends. Pumpkin pie dominates searches in the U.S., but pecan pie is more popular in the southeast and apple pie is the state favorite in New Hampshire and Massachusetts. A smoked turkey is popular in most states, though some contend it should be roasted, fried or grilled. And Friendsgiving continues to rise in popularity, with searches like “friendsgiving ideas,” “friendsgiving invitations” and “friendsgiving games.”

We’ll never let go

Two decades ago, “Titanic” left an iceberg-sized hole in our hearts, and now it’s coming back to theaters in honor of its 20-year anniversary. In the years since its debut, search interest in “Titanic” reached its highest point globally in April 2012 when Titanic in 3D was released. All this talk of sinking ships made us think about other famous boats—the top searched shipwrecks this week include the Batavia, the Edmund Fitzgerald and the USS Indianapolis.

Hot wheels

The “popemobile” got an upgrade this week. Lamborghini gifted the pope a special edition luxury car, which he decided to auction off for charity. Though the pope is known for his affinity for Fiats, interest in “Pope Lamborghini” zoomed 190 percent higher than “Pope Fiat.” People also searched to find out, “Why did the Lamborghini company give the pope a car?” and “How much does the Lamborghini that they gave the pope cost?”

That’s a foul

Searches for “UCLA basketball players” shot 330 percent higher this week when three players returned home after being arrested for shoplifting while on tour with the team in China. The search queries dribbled in: “How long are the UCLA players suspended for?” “Why did China let the UCLA players go?” and “What were the UCLA players stealing?”

All about the music

With hits like “Despacito” and “Mi Gente” taking over the globe this year, the Latin Grammys last night were a hot ticket. People searched “How to watch the Latin Grammy awards online,” “What time are the Latin Grammy awards on?” and “How does music qualify for a Latin Grammy award?” Of the nominees for Record of the Year, “Despacito,” “Guerra,” and “Felices Los 4” were the most searched.

The High Five: searches for New York, and other trending topics of the week

The High Five: searches for New York, and other trending topics of the week

Here are a few of the week’s top search trends, with data from the Google News Lab.

Attack in New York

This week people turned to Google for more information about the New York terrorist attack—carried out by a man from Uzbekistan—that claimed the lives of eight victims. Top questions from people around the U.S. were, “What happened in New York?” “Where was the New York terrorist from?” And “Who died in the NYC attack?” Two of the top questions from New Yorkers themselves were: “How to mark yourself as safe on Facebook” and “Where is Uzbekistan located?”

What’s old is new

Approximately 4,500 years after the Pyramid of Giza was built, scientists have discovered a hidden 100-foot space within the Great Pyramid. People in South Dakota, New Mexico and Montana searched the most about the discovery, with top questions like, “Can you go inside the Great Pyramid?” “Which Pharaoh was the Great Pyramid built for?” and “How did the Egyptians build the pyramids?”

Be Prepared

In the circle of life, classic movies get remade. This week, Disney announced the cast of the new live-action “Lion King” movie, and search interest in “The Lion King” rose 1,700 percent. The most searched “Lion King” cast members were Beyoncé, Donald Glover, John Oliver, Keegan-Michael Key and Seth Rogen, while Simba and Pumbaa were the most searched characters.

Having a cow over emoji

A Twitter debate this week proved that some people have beef with Android’s cheeseburger emoji. People grilled Search with these top questions: “What is wrong with the cheeseburger emoji?” “Why is there a cheeseburger emoji?” and “What is the controversy over the cheeseburger emoji?” For those communicating in non-food emoji, the top searched emoji this week were  and .

A little birdie told us …

“The Lion King” isn’t the only comeback in the news this week. Tiger Woods announced he’s returning to golf following his back fusion surgery later this year. People are more interested in his resurgence than his surgery: search interest in “Tiger Woods return” swung 420 percent higher than “Tiger Woods surgery,” with top questions like “When was Tiger Woods’ last tour victory?” and “How many major championships has Tiger Woods won?”


The High Five: this week’s trends have a sweet tooth

The High Five: this week’s trends have a sweet tooth

A celebrity baby on the way, a sidelined NBA player, and ice cream for dessert: here’s a look at the week’s top-searched trends, with data from the Google News Lab.

Sing us a lullaby, you’re the Piano Man

Search interest in “Billy Joel age” went up nearly 8,000 percent this week after it was announced that the 68-year-old musician and his wife Alexis are expecting a child. Age was top of mind in the other searches as well: people asked “How old is Billy Joel’s wife?” and “How old is Billy Joel’s daughter?” as well as “How many children does Billy Joel have?”

I scream, you scream, we all search for the Museum of Ice Cream

After it it was reported that sprinkles from San Francisco’s Museum of Ice Cream (the interactive, social media-friendly art installation that’s already swept Los Angeles) have been found all around the city, search interest in “Museum of Ice Cream” rose nearly 5,00 percent. People are searching for the scoop: “How much are Museum of Ice Cream tickets?” “Who created the Museum of Ice Cream?” and “How to start something like the Museum of Ice Cream?” (Apparently it takes a lot of sprinkles.) And while we’re dishing out the ice cream trends … the top-searched types of ice cream this week were “rolled ice cream,” “mochi ice cream,” and “vegan ice cream.”

NBA season tips off

After Boston Celtics forward Gordon Hayward fell to the floor with a fractured tibia and dislocated ankle on Wednesday (the first night of the NBA season), people searched: “How long will Gordon Hayward be out?” “How long does a fractured ankle take to heal?” and “How long is Gordon Hayward’s contract with the Celtics?” After the injury, search interest in Gordon Hayward shot up nearly 52,000 percent—making him the most searched NBA player on opening night (followed by LeBron James, Kyrie Irving and Steph Curry).

Let them eat (10-foot) cake

Rapper Gucci Mane had an extravagant wedding this week, and the highlight was a 10-foot-tall $75,000 cake, prompting people to search: “How much was Gucci Mane’s wedding?” “Where was Gucci Mane’s wedding?” and “Who was at Gucci Mane’s wedding?” (Hopefully enough people to eat all that cake.) While the decadent dessert may have raised questions about the rapper’s fortune, interest in “Gucci Mane wedding” was searched 2.5 times more than “Gucci Mane net worth.”

I’m feeling spooky

In the weeks leading up to Halloween, some have existential questions about the holiday (the top searched question was ”Why do people wear costumes for Halloween?”), while others are focused on finding the perfect costume: “What should I be for Halloween?” “How to make a Halloween costume?” and “What is the most popular Halloween costume?” We’ve got the last question covered—Google’s Frightgeist can tell you what people around the country or in your own hometown are searching for this Halloween.