Category : Trends

Packing some animal crackers in your brand new lunch box? You might notice something different—read on for more about your favorite non-cookie, and for some of the week’s top Google searches (with data from the Google News Lab).

Animal crackers get a wild new look

This week, Nabisco announced that the animals on its famous packaging will no longer be depicted behind bars after PETA recommended that the company think … outside the box. So we’ve agreed that the animals should roam free, but now for the ultimate head-scratcher (searched by many people this week): “Why aren’t animal crackers called cookies?” Political animals must love animal crackers because D.C. was the region with the most searches for animal crackers this week.

Any excuse for a new backpack

The kids are headed back to school, and their curious minds are searching for “How to sneak candy into school.” Clearly, everything’s going great so far. Calculators, backpacks and pens were the most-searched school supplies, and when it comes to prepping for school, the kids are wondering about “backpacks for school,” “outfits for school,” and “hairstyles for school.” I feel you—where can I get some advice on hairstyles for work?

Rounding the bases

The Little League World Series is underway, and the winner will be crowned (helmet-ed?) on Sunday. Search interest for certain teams shot up like a fly ball: searches for “Panama Little League World Series” were up 2,000 percent, ditto for “Little League World Series Japan vs. South Korea” (up 2,500 percent). From up in the nosebleeds, people less familiar with the Series wondered, “How many innings in Little League baseball?”

Hurricane Lane

The category two storm is getting closer to the Hawaiian Islands, causing excessive amounts of rainfall on the Big Island and a 3,500 percent increase in search interest for “Hurricane warning Hawaii.” To get ready for the storm, people are looking to the past: One of the top searched questions in Hawaii this week was “What category was Hurricane Iniki?” (one of the biggest hurricanes to hit Hawaii back in 1992).

My stars!

This week, a NASA intern took some profanity-laced language to the Twitter universe. It resulted in the loss of her internship—but there was a 3,350 percent spike in search interest for “NASA internship” so sounds like other people are interested in the job. Elsewhere in the search stratosphere, some are questioning the agency’s merch: “Why are NASA shirts popular?” was another one of this week’s trending questions about NASA.

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For someone like me who barely asks permission to pet puppers passing by on the street, every day is a day to celebrate doggos. But then there are days like National Dog Day, where our favorite floofers get a little extra attention.

In honor of this most important day of puppreciation this Sunday, Dogust 26, we took at look at Google Trends to sniff out what people search for when it comes to canines.

If you’re like me, you probably have your own unique dog needs. Are you on the hunt for a hound dog pic? Do you feel like your bowwow-logical clock is ticking, and you’re hankering to bring a new BFF home with you from the shelter? Does your next weekend project involve turning your kitchen into a barkery for churning out homemade biscuits? No matter what you’re looking for, Search has it all.

Have a sploot, and let’s dig into some of the top queries and questions people in the U.S. have asked about dogs in the past 12 months.

Bowwow why?

Of all the canine curiosities that might cause your head to tilt, these are the top dog-related questions:

  1. How to draw a dog
  2. Why do dogs eat grass?
  3. How long are dogs pregnant for?
  4. Why do dogs eat poop?
  5. Why do dogs lick?

Decoding Doggos

Let’s admit it: we all talk to dogs, and I, for one, am convinced they understand us. But sometimes it’s clear we’re not speaking the same language. Here are the top “what does it mean” dog related searches we’ve seen:

  1. What does it mean when a dog licks you?
  2. What does it mean when a dog howls?
  3. What does it mean when a dog eats grass?
  4. What does it mean when a dog’s nose is dry?
  5. What does it mean when a dog shakes?

Teacher’s Pet

We all love to teach our dogs new tricks. Here are the top “how to teach my dog to” related searches:

  1. How to teach my dog to speak
  2. How to teach my dog to fetch
  3. How to teach my dog to roll over
  4. How to teach my dog to play dead
  5. How to teach my dog to shake
  6. How to teach my dog to come when called
  7. How to teach my dog to heel
  8. How to teach my dog to smile
  9. How to teach my dog to find things
  10. How to teach my dog to stay

Canine Cookin’
Especially on National Dog Day, all the good boys (and girls) out there deserve a treat. If you’re a DIY-inclined dog parent (or neighbor, or stranger who just loves dogs), give one of these top searched dog recipes a try:

  1. Dog treat recipes
  2. Dog food recipes
  3. Dog cake recipe
  4. Dog birthday cake recipe
  5. Dog biscuit recipe
  6. Dog ice cream recipe
  7. Dog cookie recipe
  8. Dog cupcake recipe
  9. Peanut butter dog treats recipe
  10. Dog shampoo recipe

Pupper Pics

Our furry friends come in all shapes, sizes and varieties of softness and fluff. Of all the perfect pooches out there, here are the breeds that saw the most Google Images searches:

  1. Siberian Husky
  2. Bulldog
  3. Pit bull
  4. German Shepherd
  5. Labrador Retriever
  6. Golden Retriever
  7. Pug
  8. Chihuahua
  9. Yorkshire Terrier
  10. Pembroke Welsh Corgi

Parting GIFs

If you’re having a ruff time expressing your love of labradoodles, leonbergers and lhasa apsos, nothing gets the message across like a GIF. Check out the top puppers on our GIF search engine, Tenor, so you can say “I love you” or “I need a belly rub” with the adorable canine of your choice.

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Ah, summer–the season of hot outdoor concerts and cool, air-conditioned movie theaters. Here’s a glimpse into the songs, artists, concerts and movies that have been heating up all summer, according to Google Trends insights from the past 3 months.

“What did they say?”

Half the fun of any song of the summer is singing along as you’re cruising with the windows down. These are the top trending lyrics people are searching for:

  1. Drake, “In My Feelings”

  2. Childish Gambino, “This is America”

  3. Kanye West, “Lift Yourself”

  4. Drake, Lil Baby “Yes Indeed”

  5. Pusha T, “Story of Adidon”

  6. Drake, “Emotionless”

  7. Drake, “Duppy Freestyle”

  8. The Carters, “APES**T”

  9. 6ix9ine ft. Nicki Minaj, “FEFE”

  10. Post Malone, “Rich & Sad”

Festival Fever

Music festivals have become a summer entertainment staple. Here’s how some of the remaining summer festivals stack up against each other:

  1. Vans Warped Tour

  2. Lollapalooza (Chicago, IL)

  3. Outside Lands (San Francisco, CA)

  4. Austin City Limits (Austin, TX)

  5. Made in America Festival (Los Angeles, CA)

  6. Electric Zoo (New York, NY)

  7. Bumbershoot (Seattle, WA)

  8. Lockn’ Festival (Arrington, VA)

  9. Hard Music Festival (Fontana, CA)

Favorite flicks

Franchise fans have plenty of reasons to head to the theater this summer with sequels topping the box office charts. Here’s how some of the biggest films rank in terms of search interest:

  1. Avengers: Infinity War

  2. The Incredibles 2

  3. Deadpool 2

  4. Ocean’s 8

  5. Ant-Man and the Wasp

  6. Mamma Mia! Here We Go Again

  7. Jurassic World: Fallen Kingdom

  8. Solo: A Star Wars Story

  9. Mission: Impossible– Fallout

  10. Sicario: Day of the Soldado

For those on the hunt for family-friendly flicks, here were this summer’s faves:

  1. The Incredibles 2

  2. Hotel Transylvania 3: Summer Vacation

  3. Teen Titans Go! To the Movies

  4. Disney’s Christopher Robin

  5. Show Dogs

If you’re looking to score tickets to an upcoming concert or purchase passes for a movie to round out your summer, try our new event search features, or check out showtimes and ticketing options for your local theater. Now, if you’ll excuse me,  I need to go to search for more Drake lyrics…

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I’ve been told I have a flair for the dramatic (see byline), but if I were you, I’d stay away from ladders and look out for black cats today. Friday the 13th inspired lots of searches this week, and here’s a look at a few of the other trending searches, with data from the Google News Lab.

It’s Fry Day Fry Day, gotta get down on Fry Day

Today is Friday but also National Fry Day, as if I need another excuse to shove fried potatoes down my throat. If search interest is any indication of America’s fav fry, McDonald’s would take the top spot, followed by Burger King, Wendy’s and Five Guys. If you’re waffling over the best type of fry, curly fries are a cut above—they’re searched 14 percent more than waffle fries. Oh but wait, there’s more healthy food to celebrate as Sunday (or shall I say Sundae) is National Ice Cream Day. Search interest in frozen treats always spikes each summer, but July 2018 has recorded the highest search interest ever for ice cream in the U.S., great work everyone! More of a fro-yo guy myself.

I’m not superstitious, but I’m a little stitious

The planets are in retrograde, plus it’s Friday the 13th which explains my wild hormonal swings this week. Looks like Nevada is the most intrigued by this spooky day as it holds the top spot for all-time search interest in Friday the 13th. You do you, Nevada. Looking further into the data, one of the top-searched questions around this trend is, “Is today Friday the 13th?” (Might be quicker to glance at a calendar). If you’re really into Friday the 13th and you live in Arizona, you can get inked for $13, and people have been flocking to Google to figure out where they can get those services.

All about that cash 

You know what they say, mo money, mo problems, but my life is already pretty problematic so might as well sprinkle a few million on top. We’ve got a massive lotto drawing coming up, and people from New Jersey, Maryland and Massachusetts are searching the most for that $340 million cash prize. One of the top-searched questions about the lottery was, “What to do when you win the lottery?” Glad you asked. I’d buy an island, and plant a bunch of bushes, then trim those bushes to depict scenes from my favorite “Friends” episodes and run around on the island drinking mimosas listening to Taylor Swift. Ugh, one can dream.

A miraculous rescue

The world watched with intrigue and optimism as the Thai soccer team, trapped in an ocean cave, were rescued in a three-day operation involving 19 divers. Search interest in Thailand is at an all-time high in the U.S., having spiked by 600 percent this month, but Singapore, New Zealand and Australia had the most searches worldwide. Everyone made it out safely through the maze of rock and rope, complete with plastic cocoons and floating stretchers.

Blessed be the fruit

It’s been said that we’re living in the golden age of television, lucky us! Emmy noms are hot off the press, and one of this week’s top-searched questions about the awards was, “Who won the most Emmys?” We’ll have to wait until September to find out, but here are the winners for the week’s most-searched shows: of the nominees for Outstanding Drama, it’s “Game of Thrones.” And for a comedy series, it’s “Atlanta.” And for best show of all time, “Friends.” Okay made that one up, but man, that show is great.

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It’s a new year, and some of this week’s trends (with data from Google News Lab) are about adjusting: to a new gym routine, unexpected weather, and a new law in California.

Treadmill time

New Year’s resolutions = more searches for “gyms near me.” In fact, search interest in the phrase hit an all-time high this month. Despite a heightened desire to hit the gym, interest in “new year diet” was 200 percent higher than “new year exercise” this week. Looking ahead to the new year, people are wondering: “What is a New Year’s resolution for kids?” “What is the history behind New Year’s resolutions?” and “Who made the first New Year’s resolution?”

Do you wanna build a snowman?

“What is a bomb cyclone?” was a top-searched question this week as a massive winter storm hits the east coast of the U.S. Snow is showing up in unexpected places around the country as well. When people search for “Snow in…” the post popular locations are Florida, Tallahassee and Orlando. And with cold weather taking over, search interest in “frozen pipes” has reached its highest point this week since 2004. Top “how to” searches include “how to thaw frozen pipes,” “how to keep pipes from freezing,” and “how to fix frozen pipes.”

Desert calling

Despite the cold weather, people have something warm to look forward to: The lineup for Coachella 2018 was announced this week, and search interest in “Coachella tickets” went up nearly 6,500 percent. Coachella-goers are already looking into lodging, with “Coachella airbnb” searched 100 percent more than “Coachella hotel.” The top-searched Coachella performers were Cardi B, Eminem, Beyoncé, Post Malone and Migos.

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Coachella isn’t even the biggest news in California …

Recreational marijuana was people’s minds (and on sale for the first time in California) this week. In California, top questions included “where to buy legal weed in Los Angeles,” “What is the tax on weed in California,” and “Where can I buy marijuana?” Meanwhile, following the announcement that the Justice Department is rescinding a policy that enabled legalized marijuana to flourish in many states, the top trending question nationwide was “Why are marijuana stocks down?”

Ready for the coin toss in the South

For the first time, two SEC teams—University of Alabama and University of Georgia—will face off in the College Football National Championship on Monday. Though the game’s outcome is yet to be decided, search interest in “Alabama Crimson Tide football” is beating “Georgia Bulldogs football” by 190 percent. After Georgia’s overtime win in the semi-final, the top trending college football questions this week were about overtime: “How does overtime work in college football?” “How many overtimes are in college football?” and “How long is overtime in college football?”

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Here today, gone tomorrow. Our annual Year in Search is always a fun look back at the fads that captured our fancy and then fizzled out fast. See what this year’s biggest crazes were, through the lens of Google Search:

Unicorn everything

The unofficial mascot of 2017 was the unicorn—the magical creature that had the internet abuzz. While we may have reached peak Unicorn with Starbucks’ Unicorn Frappuccino, the craze didn’t stop there. People gave a unicorn twist to all kinds of foods and searched for unicorn cake, unicorn hot chocolate, unicorn cheesecake and unicorn lemonade. While this colorful trend spanned the globe, the most searches came from the cities of San Francisco, New York, London and Bengaluru. Those who jumped on the unicorn food train were likely responsible for making “How many calories are in a Unicorn Frappuccino?” the number one trending calorie-related query.

fads YIS

Slimy searches

Slime also had a very big year: “How to make slime?” was the number one globally trending “how to make” question of 2017. We wanted to know how to make slime of all types: fluffy, butter, stretchy, jiggly, cloud, clear and glow-in-the-dark. But as our slimy obsession grew, so did its mess. “How to get slime out of carpet?” made its way to one of the 100 globally trending “How to” questions of the year.

The dog days aren’t over

While unicorns and slime may be have had their five minutes of fame, some internet loves last forever—like our collective adoration of cute creatures. This year’s most searched celebrity animal was April, the mama giraffe that gained worldwide fame after a live video stream of her pregnancy. April’s moment in the spotlight had the question “How long are giraffes pregnant for?” trending in Alaska. Next up in top-searched celebrity animals was Fiona, the premature baby hippo, followed by Marnie, the Instagram-famous senior rescue dog.

Meme, myself and I

From a dancing hot dog to a distracted boyfriend, the viral images that graced our feeds brought comedic relief, heavy doses of sarcasm and unending creativity to the internet. According to search data, the five most trending memes of 2017 were: “Cash Me Outside,” “United Airlines,” “Elf on the Shelf,” “What in Tarnation?” and “Mocking SpongeBob” as people sought to get in on the joke.

Say what?

It’s not just memes—the internet has a language all its own that can leave people asking “huh?”. Thankfully, the internet is also a helpful tool to quickly decode the latest slang. Trending acronyms we had to look up this year included WCW (woman crush wednesday), TFW (that feeling when), STG (swear to God), GOAT (greatest of all time), and OFC (of course). And from “what does despacito mean?” to “what does bodak yellow mean?” to “What does bibia be ye ye mean?”, we searched for the meanings of popular songs—then got back to the dance floor.

And those are the wacky, weird and unexpected searches of 2017. Who knows what 2018 will bring? ¯\_(ツ)_/¯

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The solar system had its shining moment this year, according to our annual Year in Search. From questions about the solar eclipse to the end of the Cassini spacecraft’s exploration of Saturn, the galaxy turned to Google Search for answers to out-of-this-world questions. Here’s a look at some of the trending searches about space in 2017:

Space searches

Steal my sunshine

In August, a total solar eclipse crossed North America for the first time in over a century. The awe-inspiring event spurred a spike in eclipse-related questions, like “how long will the eclipse last?” and “how much of the eclipse will I see?” Safety was also top of mind: Beforehand, searches for “how to make solar eclipse glasses” and “how long you can look at the sun” were trending. Despite the preparation, the top post-eclipse queries were related to “eclipse eye damage”—yikes!

Totality hits

Eclipse-viewing experiences need a proper soundtrack. Leading up to the big day, the world searched for songs to set the mood. According to search data, these are the top trending tunes that made the cut:

1. “Black Hole Sun” – Soundgarden

2. “Moonshadow” – Cat Stevens

3. “Ain’t No Sunshine” – Bill Withers

4. “Bad Moon Rising” – CCR

5. “Total Eclipse of the Heart” – Bonnie Tyler

Solar eclipse songs

Galaxies far, far away

Search interest extended beyond Earth. After two decades of exploring the solar system, NASA’s Cassini spacecraft ended its journey this year, piquing interest in space exploration. Searches asking “how many people are in space?” and how far away Mars, Jupiter and Saturn are from Earth climbed to an all-time high. And NASA’s search for habitable exoplanets (planets beyond our solar system) had the world asking “How many exoplanets have been discovered?” 10 times more in 2017 than 2016.

Last year we searched on Google for the answers to our most universal questions. As we rocket into 2018, who knows what we’ll search for next? 💫

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What have you been eating in 2017? Zagat is taking a look back at the top food trends of the past 12 months, based on data from Zagat reviews and insights from Zagat editors.

“Breakfast” is high on the list of most frequently used words in Zagat reviews this year, which aligns with the trend our editors saw in the popularity of all-day cafes. Restaurants like Atla (from Mexico City’s Enrique Olvera) and De Maria (from Top Chef’s Camille Becerra) in NYC, and City Mouse at the new Ace Hotel Chicago, focus on early morning and midday cuisine with brightly colored, (mostly) healthful dishes and interiors to match—perfect for Instagramming.

The boom of gourmet fast-casual continued this year. Chefs like Eleven Madison Park’s Daniel Humm and Del Posto alum/pasta master Mark Ladner both opened concepts in NYC serving up affordable gourmet plates like salmon rosti or customizable pasta with homemade sauces. In Boston, chef Ming Tsai closed his beloved Blue Ginger to open a fast-casual spot called ChowStirs (coming soon). “Counter service” is the fourth most used term in Zagat reviews this year, which describes the style of service you’ll find at these spots (think Shake Shack or Chipotle).

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Smoked salmon rosti at Made Nice NYC. Photo by Evan Sung

With more and more restaurants clamoring to create dishes to delight photo-happy social media addicts, rainbow-colored food had a watershed moment in 2017. This trend isn’t limited to Starbucks’ Unicorn Frappuccino: NY-based spots like The Good Sort offered their take on the trend with a rainbow iced latte, and in LA, multi-colored pastries could be found at Mr. Holmes Bakehouse.

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The Good Sort’s rainbow iced latte. Photo by Wendy George

We featured a handful of some of Los Angeles’ trending dishes in this year’s Zagat Instagram Table, which brings together 12 buzzworthy items on one table for the perfect shot. Each day this week, we unveiled a new section of our table to create a complete overhead shot on the Zagat Instagram feed.

Zagat-LA-IGTable-2017-WendyGeorge.jpg
Photo by Wendy George

In no particular order, the featured dishes are:

  1. Octopus taco from Holbox

  2. Assorted donuts from Trejo’s Coffee & Donuts (including the nacho donut)

  3. The French Nest from Smorgasburg’s Lobsterdamus

  4. Mozzarella sticks from Casa Buona

  5. Assorted flavors from The Loop Churros

  6. Rainbow-colored ice cream sandwiches from MILK

  7. Corbarina pizza pie (cherry tomatoes, squash blossom, burrata, gremolata) from Pizzana

  8. Blue smoothie bowl from Great White

  9. Matcha croissant from Mr. Holmes Bakehouse

  10. Classic fried chicken sandwich from Fritzi Coop

  11. Bacon banh mi dog and Loco Moco dog from Sumo Dog

  12. Tokyo-style dan dan noodles from Killer Noodle

Speaking of the City of Angels, LA is our Most Exciting Food City of 2017, thanks to all the exciting openings worthy of national attention (like Vespertine and Felix), and chefs from cities like NY and Chicago (like David Chang and April Bloomfield) opening their own unique concepts. Plus, LA’s long history of diverse cuisine makes it inspiring for both chefs and diners—and it’s getting more varied every day!

Check out Zagat.com for more on the hottest restaurants and food trends.

Title photo by Wendy George

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By Sean Kelly, Product Management Director, Messenger Over the holidays we all want to take time to celebrate, reflect and stay in touch with the people we love. It’s been 25 years since the first text message was sent, sparking a revolution in how we keep in touch with each other, and we’ve come a […]

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As 2017 draws to a close, it’s time to look back on the year that was with our annual Year in Search. As we do every year, we analyzed Google Trends data to see what the world was searching for.

2017 was the year we asked “how…?” How do wildfires start? How to calm a dog during a storm? How to make a protest sign? In fact, all of the “how” searches you see in the video were searched at least 10 times more this year than ever before. These questions show our shared desire to understand our experiences, to come to each other’s aid, and, ultimately, to move our world forward. 

growth of how searches over time

Many of our trending questions centered around the tragedies and disasters that touched every corner of the world. Hurricanes devastated the Caribbean, Houston and Florida. An earthquake struck Mexico City. Famine struck Somalia, and Rohingya refugees fled for safety. In these moments and others, our collective humanity shined as we asked “how to help” more than ever before.

We also searched for ways to serve our communities. People asked Google how to become police officers, paramedics, firefighters, social workers, activists, and other kinds of civil servants. Because we didn’t just want to help once, we wanted to give back year round.

Searches weren’t only related to current events—they were also a window into the things that delighted the world. “Despacito” had us dancing—and searching for its meaning. When it came to cyberslang like “tfw” and “ofc,” we were all ¯\_(ツ)_/¯. And, finally, there was slime. We searched how to make fluffy, stretchy, jiggly, sticky, and so many more kinds of slime….then we searched for how to clean slime out of carpet, and hair, and clothes.

From “how to watch the eclipse” and “how to shoot like Curry,” to “how to move forward” and “how to make a difference,” here’s to this Year in Search. To see the top trending lists from around the world, visit google.com/2017.

Search on.

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This week, search trends—with data from the Google News Lab—reflect nationwide concern about the Southern California wildfires, as well as end-of-year cultural milestones like TIME’s “Person of the Year” and “Spotify Wrapped.”

Southern California wildfires

As wildfires ravaged Southern California this week, people searched to find out “How do brush fires start?” and “Why are there so many wildfires in California?” People are also trying to prepare and do more to help: “How to become a wildfire fighter,” “How to protect your house from wildfires” and “How to how California fire victims” were among the top searches.

Silent, no longer

After TIME named its “Person of the Year” this week, search interest for “silence breaker” went up 31,000 percent. These are the women, both famous and unknown, who launched a movement against sexual harassment this year. Searchers were most curious about “how the TIME Person of the Year is chosen,” and the top searches for “Person of the Year” were Ashley Judd, Donald Trump, Mohammad Bin Salman Al Saud, Taylor Swift and Colin Kaepernick.

Coding craze

“Why do we need to learn coding?” was a top-searched question this week, and one that  Computer Science Education Week set out to answer. Searches about computer science ranged from basic questions like “What is coding” and “How to code,” to more advanced searches for programming languages (the most-searched languages were JavaScript, PHP and Python).

That’s a wrap

This week, Spotify released its “Wrapped” feature, which breaks down your music-listening habits over the past year. Spotify listeners wanted to know, “How to see Spotify 2017 Wrapped” and “How many songs have I listened to on Spotify?” The feature also tells you the number of minutes you spent listening to Spotify this year—and interestingly, search interest in “minutes to hours” went up 140 percent after Wrapped was released.

No more carbo-loading

Some people may already be thinking about New Year’s resolutions, with a recent uptick in searches for the Keto diet, which recommends fewer carbs and more fats. For some, carbs (or lack thereof) are top of mind: “How to make Keto bread” and “How many carbs can I have on Keto diet” were two of the top searches. Those who are ready to get cooking searched for “Keto chicken recipes” and “Keto dessert recipes.” And if Keto isn’t your thing, consider the other most-searched diets this week: Paleo diet, Military diet, and Mediterranean diet.

As we enter the holiday gift-giving season, parents are thinking about how to surprise their kids with the coolest new toys. For toy stores, December 23rd is the busiest day of the holiday season, which often means braving the cold in the final hours before closing, scouring the crowded aisles—and hopefully nabbing something before it sells out.

But you can avoid that this year.  Craft your game plan early and shop with a purpose, using our list of the top gifts trending on Google Search. 

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Video games climb the leaderboard

Whether they’re searching for that new game or the must-have console, holiday shoppers are out in full force to feed their video game fanaticism. And some cities are looking to deck the halls—and their chairs—with a few more bells and whistles to enhance their holiday gaming experience: In New Orleans, Jacksonville, Miami, and Birmingham, gaming chairs (which often include speakers, cupholders, and more) are in the top 10 toys wishlists, in addition to the Call of Duty PS4 game and Nintendo 2DS, Sony PS4 Pro, Nintendo Switch, and Microsoft Xbox One S consoles that are trending nationwide.

And  the enthusiasm for video games doesn’t die down when Christmas is over. Last year, December 26th was the biggest shopping day in December— about just as big as Black Friday—for video game stores.

Tech toys are trending

Attention-grabbing gizmos and gadgets top this year’s list of toys. Kidibuzz, a hand-held smart device that lets kids message friends, play games—and yes, take selfies—has been trending nationwide, but it’s especially popular on the East Coast. And while searches for drones, like the DJI Spark Drone have been flying up the charts across the U.S. over the past two years, searches are the highest in New York and Los Angeles.

And last but not least, virtual pets are making a comeback. Kids are already going bananas over Fingerlings, mini robotic monkeys that blink, talk, and sing, and their popularity shows no signs of slowing down: Since their launch in August, searches for these must-have toys have grown almost 6x overall.

Toys you’ll want to #follow

This Christmas, the kids want more likes, and they’re searching for gifts to make sure their social media game is on point. Both the new LOL surprise toys and old-school slime are taking over social media, with thousands of YouTube and other social channels dedicated to reviewing these addictive gifts. The Midwest is home to the slimiest searches, where the interest for “slime” is the strongest. And New York loves a good surprise: they searched for LOL Surprise the most, with search volume growing about 50% as we approach the final holiday shopping weeks.

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Slime is trending this year.

Looking for local trends?

For more insights behind this season’s trends, check out the Shopping Insights tool to explore how various toys and gifts are trending in your region.

Trending search insights are based on increases in product popularity over the two week period leading up to December.

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