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Step into the New Era Where Your Wall Becomes a Display

 

Flashy digital signages at the Time Square and scoreboards at baseball stadiums are things that often come to mind when you think about an ‘LED display.’ In line with the popular belief and real use cases, LED displays tend to belong in public venues and are used for advertisements. While LED displays can be found unfit for home installations, Samsung Electronics has changed the rules of the game with a “Samsung LED for Home – The Wall and IF Series MicroLED displays. Find out how Samsung is transforming the way consumers enjoy the top-of-the-line LED technology by bringing it to their homes.

 

Bringing Huge LED Displays to the Home

Samsung Electronics’ CEDIA 2018 booth introducing the Super Fine Pixel Pitch technology

 

In traditional LED displays, which was intended to present visuals from afar, the gap between LED pixels did not have to be as close. However, when these displays are used indoors at homes, hotels or penthouses, the story gets more interesting. Considering the close distance between the display and viewers, it is inevitable for the displays to have extra precision, with pixels as proximate to one another so that the gaps in between cannot be visible to the naked eye.

 

The perfectly clear image quality with immense details can be achieved with Samsung LED for Home displays. Samsung was able to do this by reducing the LED pixel spaces with MicroLED display’s ‘fine pixel pitch’ technology. As the name suggests, the LEDs arranged in the fine pixel pitch style are set about 1㎜ from each other. Even the closest look at a favorite movie scene in front of the display will have no flaws since the displays capture the tiniest details.

 

In addition to the splendid presentation features, Samsung LED for Home displays can be synced with high-end audio such as ‘JBL K2 S9900’ of Harman and ‘Model B’ of Steinway Lyngdorf in Denmark.

 

Samsung Electronics’ LED for Home display (right) in comparison to a conventional display

 

Not only that, Samsung LED for Home also performs to last with a lifespan that is two to three times longer than an average projector bulb, and remote monitoring options that offer quick and convenient prevention as well as troubleshooting of errors.

 

“As consumers always anticipate for the next big thing, we wanted to transform the way people watch video with our Samsung LED for Home displays,” said Seog-gi Kim, Executive Vice President and Head of Samsung’s Visual Display Enterprise Business Team. “Not only do these displays offer the best picture quality, but they ultimately deliver never-before-seen viewing experiences.”

 

146-inch The Wall and 219-inch IF Series Hit the Market

At the Consumer Electronic Show 2018 held this January, Samsung unveiled The Wall, the world’s first modular, 146-inch and 0.8㎜ pixel pitch with MicroLED display that delivers intense black and pure colors along with outstanding brightness and contrast. The Wall also provides intense expression of blacks for the ultimate contrast, and superior color purity for true-to-life imagery. Awarded ‘Best New Product’ in the AV/Home Theater category at the CEDIA 2018, The Wall offers HDR 10+ technology that enhances the peak brightness, colors and contrast in every scene.

 

“Through a rigorous manufacturing process that meticulously arranges 24 million individual pixels to craft a UHD display to an ultra-low reflection black surface technology, The Wall is packed with an array of specialized and advanced technologies that viewers can’t get from anywhere but Samsung,” explains TaeYoung Huh, Vice President and Head of Samsung’s Visual Display Product Strategy Team.

 

 

Another Samsung LED for Home option is the IF Series. The IF Series P1.2 provides excellent FHD (109-inch) and UHD (219-inch) resolution displays that are packed with advanced technologies for enhanced image clarity and performance bringing life-like viewing into the homes of consumers. The display boasts enhanced peak brightness, nearly two times higher than standard LED maximum brightness norms, and also supports HDR10+* and LED HDR to deliver clearly defined and near-perfect visuals with deep blacks and crisp colors.

 

The key advantage of Samsung LED for Home is its modular formation, which allows configuration in a variety of sizes and shapes beyond the standard 16:9 aspect ratio screen. Since these displays are unaffected by ambient light, they can readily be installed in various indoor locations within homes – a dark private media room or a bright living room.

 

Without restrictions in size or form, the Samsung LED for Home displays foster a truly original experience. To help create homes and indoor spaces where the displays are in perfect harmony with the surrounding environment and users’ unique styles, Samsung plans to expand the Samsung LED for Home product lineup and further develop technologies to integrate the displays into the daily lifestyles of consumers.

 

 

* The IF series will support HDR10+ from the fourth quarter of 2018.

5 Chameleon TV Screen Designs To Transform the ‘Off’ Screen Into A Lifestyle Interface

Left to right: Alexander Warr (Time Frame), Irem Deniz Akcam (Sphere), Matthew Cockeril (Kinetic Decor), Gerard Puxhe (Architectural Extension), Jianshi Wu (Bird Clock)

 

Samsung Electronics has teamed up with leading design and architectural magazine Dezeen in a competition to find the next graphic imagery for the QLED TV’s ‘Ambient Mode.’ Open to designers and creatives worldwide, the judges invited shortlisted entrants to the final round of the competition at IFA, with the grand prize winner announced on August 31 in Berlin. The competition saw a myriad of entries from all over the globe, but only five were invited to IFA to showcase their designs in full.

 

Ambient Mode is the innovative feature of 2018 QLED TVs that transforms the traditionally black display of the ‘off’ screen into a dynamic, animated interior design feature. Ambient Mode can mimic the appearance of the wall it sits on while also conveying chosen imagery or information, such as the time or the weather.

 

The judges of this contest to find the next Ambient Mode design, including esteemed designer Neville Brody and Serif TV designer Erwan Bourollec, and Dontae Lee, Head of Samsung’s Corporate Design Center, were looking for designs that fit Ambient Mode’s mission to echo its environment and blend seamlessly into the aesthetic of user’s homes. “We weren’t looking for a design that was going to dominate or be too overpowering,” noted judge Neville Brody (pictured below). “The most important feature for us was whether or not the design could really make any environment warm and relaxing, just like Ambient Mode has been designed to do.”

 

 

The competition elicited a diverse and exciting range of creative responses to Ambient Mode. “The great thing about all the designs is the potential they all had to be completely customizable,” elaborated Brody. “From the objects or animals involved to the background design, all had the potential to be as personal to users as possible.” Choosing a winner from the five dynamic shortlisted designs was no easy feat, but it was Swift Creatives’ design that “offered a level of detail you could get involved in, but at the same time stayed there as a very natural part of the environment,” explained Brody.

 

The judging panel believe that with these new designs, the QLED TVs and Ambient Mode offer users even more options to personalize and enhance not just their screens, but their living spaces, too.  “Samsung TVs today are truly beautiful,” affirmed Brody. “They are moving the display screen away from being just a piece of technology and towards something that fits more seamlessly into people’s lives. It is a tremendous opportunity for creatives and consumers alike.”

 

 

UK-based Swift Creatives, the team behind winning design ‘Kinetic Decor’, was inspired by the family connotation of the mobile design as well as their Scandinavian roots. “Our design taps into the fundamental Scandinavian pleasures associated with everyday living and the simple comfort of relaxing at home with friends, using technology to support, not intrude on, this experience,” said Matthew Cockeril (pictured above).

 

Take a look at the five shortlisted designs in full below.

 

“Kinetic Decor”, Swift Creatives, UK

This ‘mobile’ concept relies on light cues and motion sensors to determine the activity of the chosen objects or animals (completely customizable) on screen. Regarding the challenges of designing for Ambient Mode, Swift Creatives team noted that “treading the fine line between representing something physical and something digital – key to the Ambient Mode offering – required careful thought and conceptualization.”

 

“Sphere”, Doisign, Turkey

This ‘digital world’ design allows users to catch a glimpse of what is going on in the outside world of their friends and family around the world with this social media and local data powered cut-out design. “Our design has transformed the TV into a personal assistant by harnessing the QLED’s AI and IoT capabilities. The immediate personalized home interface Ambient Mode offers allows users to take their home to a new interaction level.”

 

“Bird Clock”, Jianshi Wu and Yitan Sun, USA

This whimsical concept showcases the time of day to users through the gentle flutter of birds; the number of birds on each level represents a different digit of the time, and background coloration showcases the time of day. “We wanted our design to make the act of checking the time on a device less of a mindless errand. It embraces how new technology like Ambient Mode can encourage new ways to interact with technology.”

 

“Time Frame”, Alex Warr and Zach Walters, USA

This design provides a portal into a desired location, be it your current one or somewhere further afield, with the shape of the portal’s frame adjusting to subtly indicate the time of day as a clock would. “Time Frame is a dynamic window, enhancing the user’s space by creating a virtual connection to another environment; it is designed to enhance and expand the possibilities of a user’s space.”

 

“Architectural Extension”, Gerard Puxhe, UK

This concept expands upon the design of a user’s existing furniture and interior aesthetic, taking on a ‘box’ shape that blends in with the room’s surroundings, while decorative elements subtly reflect live weather and time information. “With ‘Architectural Extension’, I aim to integrate the digital and the physical world in a believable way.”

Samsung Electronics and Dezeen Announce the Winner of the QLED TV Ambient Mode Design Competition

 

Samsung Electronics and Dezeen, a leading design and architectural magazine based in the UK, announced the grand prize winner of the co-hosted ‘Dezeen x Samsung Ambient Mode Design Competition’ at IFA 2018 on August 31. “Kinetic Decor,” designed by Matthew Cockeril, Stephen Waller and Peter Hälldahl of UK and Denmark-based Swift Creatives, was honored with the grand prize and €8,000 prize money for best demonstrating how the Ambient Mode feature in Samsung’s QLED TV transforms the TV into something meaningful, even when switched off.

 

The Dezeen x Samsung Ambient Mode Design Competition, held from June 25 to August 3, focused on the evolving usability of the Ambient Mode, a new feature on Samsung’s QLED TV which blends the TV into the living room and the surrounding space by mimicking the wall’s color and displaying desired content and information such as the news, weather, photos and music. To enter the competition, entrants submitted their best Ambient Mode designs using static or animated images.

 

“Now in its second consecutive year, the Dezeen x Samsung Ambient Mode Design Competition provides the perfect opportunity to honor leading designers from around the world while acquiring graphic designs that reflect the premium quality of our TVs,” said Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics. “The opportunities to increase the usability of the QLED TV’s Ambient Mode is endless. The designs are reflections of how we imagine the Ambient Mode – as a feature that enriches the everyday lifestyles of our consumers across the world.”

 

The contest awarded €29,500 in total prize money, reflecting Samsung’s ambition to celebrate talented designers and acquire premium concept and design quality from all around the world. The judging panel this year included esteemed designers, Neville Brody and Erwan Bouroullec, who selected the winner based on a complex set of criteria – a full understanding of the Ambient Mode, as well as overall design, originality, usability and seamlessness with the surrounding space and user lifestyle.

 

The winning design “Kinetic Decor” is a digital re-staging of the ‘mobile’ concept, with the live movements of the design’s fish becoming more animated as a room’s lighting increases or a user approaches. The submission especially received high marks for its connectivity with Ambient Mode content that is already available today.

 

“Our design aims to bring calm and a beautifully dynamic structure into the living space,” said Swift Creatives team member, Matthew Cockeril. “We were motivated to apply because of the unique way Samsung’s display technology supports designs that are responsive and sensitive to the people within the space it sits.”

 

Alongside the grand prize winner, four finalists were shortlisted with their designs exhibited as special displays within the Samsung Electronics booth at IFA 2018. The designs include “Time Frame,” displaying the outside scenery on the TV; “Bird Clock,” picturing birds sitting on a power line to indicate time; “Architectural Extension,” a virtual space like the balcony that creates the illusion of extended space; and “Sphere,” displaying graphics of the Earth’s rotation matched with relevant content and data, including photos, news and friends’ social media posts.

 

To extend the ecosystem of Ambient Mode, Samsung Electronics will roll out a Software Development Kit (SDK) in beta version later this year.

Samsung Celebrates QLED 8K Launch with Eye-catching Digital Campaign

At this year’s IFA, Samsung Electronics celebrated the launch of its latest eye-catching TV, QLED 8K, by organizing an eye-catching display of another kind.

 

From August 31 to September 1, Samsung’s “Perfect Reality” campaign placed a series of attention-grabbing advertisements at three Berlin landmarks: the Berlin Congress Center, the Weinmeister station, and RAW-Gelände, a cultural center.  The unique ads spotlighted QLED 8K’s industry-leading picture quality with captivating scenes centered around the themes of sport, food, and sci-fi.

 

Utilizing real-life models and objects to encapsulate the “Perfect Reality” that QLED 8K, with its ultra-high resolution and image-optimizing technologies, is capable of providing, the intricate and arresting scenes caused many a passerby to come in for a closer look. Clips of the public’s reactions to the ads were shared on various social media channels by Germany’s most popular influencers, including renowned photographers and YouTubers.  

 

QLED 8K is currently being showcased at Samsung’s IFA 2018 booth, located on the second floor of CityCube Berlin.

 

QLED 8K’s “Perfect Reality” campaign placed eye-catching ads at a total of three Berlin landmarks, including the famous Berlin Congress Center.

 

At Weinmeister station, passersby take a second to admire the campaign’s intricate setups, which utilized actual models and objects to showcase QLED 8K’s industry-leading picture quality.

 

Visitors to RAW-Gelände draw closer to the strikingly detailed scene of two travelers in space, one of three ads designed to encapsulate QLED 8K’s “Perfect Reality”.

Samsung Partners with Magnum Photos to Introduce “Fine Art, Everyday” Collection on The Frame

 

Samsung Electronics, in collaboration with renowned photography agency Magnum Photos, announced today the release of 28 specially-curated photographs available exclusively in the ‘Art Store’ on ‘The Frame’ for 2018. As part of the collaboration, four Magnum photographers have been challenged to take a unique, eye-catching photograph every day for one week to showcase how The Frame is able to seamlessly integrate fine art into the everyday lives of consumers. The “Fine Art, Everyday” campaign video will also be unveiled at the IFA2018 Samsung press conference. With a newly-announced 49” model, consumers can select between four different sizes (43”, 49”, 55” and 65”) of ‘The Frame’ that best suits the aesthetic and design of the home.

 

To complement the exclusive photographs from Magnum Photos, ‘The Frame’ for 2018 includes a new ‘Slideshow’ feature that allows users to create customized collections of art that cycle-through on the screen when the TV is placed in ‘Art Mode’. In addition, the new ‘Favorite’ and ‘Curation’ features allow users to gain easy access to their favorite and specially curated works of art to display on screen without having to sort through hundreds of options. Along with the fine art partnerships, these added options have allowed customers to experience ‘The Frame’ not just as a television, but also as a discovery hub for the world’s most beautiful works of art.

 

“The Frame’s Art Store is the only digital art platform on TV. We will continue to develop it into a window to communicate with more viewers and a screen that enriches consumer’s everyday lives,” said Sangsook HAN, Vice President of Visual Display Business at Samsung Electronics. “Through the ‘Fine Art, Everyday’ Collection created in collaboration with Magnum Photos, we hope to bring to consumers joy and excitement in discovering new works from the comfort of their own homes.”

 

The photographs of the four artists that will be showcased in the collection are Alex Webb, Carolyn Drake, David Alan Harvey and Jonas Bendiksen. With their images, these celebrated photographers will show consumers the beauty in everyday life.

 

  • Alex Webb has published 14 books including The Suffering of Light, a survey book of his color work. His most recent book, Memory City, is a meditation about film, time, and the city of Rochester, NY. Webb’s works are best known for vibrant and complex color work, especially from Latin America and the Caribbean that have been featured in the Houston Museum of Fine Arts, the New York Metropolitan Museum of Art and the Guggenheim Museum.
  • Carolyn Drake became interested in the approaches to documentary at a young age – specifically the ways history and reality are purposefully shaped and revised over time. Between 2007 and 2013, Drake traveled frequently to Central Asia from her base in Istanbul to work on two projects, which became the highly acclaimed photo books Two Rivers and Wild Pigeon. She is the recipient of a Guggenheim fellowship, the Lange-Taylor Prize, a World Press Photo award, a Magnum Emergency Fund grant and a Fulbright fellowship.
  • David Alan Harvey discovered photography at the age of 11 when he began photographing his family and neighborhood. Harvey was named Magazine Photographer of the Year by the National Press Photographers Association in 1978. His work has been exhibited at the Corcoran Gallery of Art, the Nikon Gallery, the Museum of Modern Art in New York and the Virginia Museum of Fine Arts.
  • Jonas Bendiksen is a Norwegian photographer who began his career at the age of 19 as an intern at Magnum’s London office, before leaving for Russia to pursue his own work as a photojournalist. In his works, Jonas often focuses on isolated communities and enclaves. He has received numerous awards, including the 2003 Infinity Award from the International Center of Photography, New York, and second place in the Daily Life Stories for World Press Photo, as well as first prize in the Pictures of the Year International Awards. His documentary of life in a Nirobi slum, Kibera, published in the Paris Review, won a National Magazine Award in 2007.

 

The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Albertina, Museo Del Prado Collection, Yellow Korner, Victoria & Albert Museum, Berlin State Museum and more.

 

Samsung will showcase ‘The Frame’ for 2018 along with its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2. For more information, please visit www.samsung.com.

Samsung’s 2018 Premium UHD and QLED TVs Receive ‘HDR10+’ Certification

 

Samsung Electronics today received the official HDR10+ logo certification for its 2018 Premium UHD and QLED TVs being HDR (High Dynamic Range) 10+ compatible. HDR10+, a next-generation core technology for ultra-high picture quality TV, provides users with a premium HDR viewing experience and delivers pristine images as originally intended by creators while contributing to the creative activities of film studios and directors.

 

With HDR10+ technology which helps HDR TVs to optimize brightness levels on a scene-by-scene by incorporating dynamic metadata, Samsung TVs can produce brighter highlights and darker darks for additional depth and sense of realism on-screen. The HDR10+ certification program creates a foundation that provides viewers with an enhanced viewing experience while also developing a range of plans to extend the HDR10+ ecosystem.

 

“The introduction of the HDR10+ certification logo represents the groundwork that we are setting for the ultra-high picture quality TV market,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “By making use of our leading technology and expertise, we will continue to extend our valuable partnerships while maintaining our commitment to providing consumers with best HDR content possible.”

 

Among Samsung’s notable HDR10+ partnerships, TP Vision, which oversees Philips TV development, manufacturing and marketing, will introduce HDR10+ to its entire lineup of 4K TVs next year, and V-Silicon (formerly Sigma Designs) will show a demo of HDR10+ in its private booth at IFA 2018.

 

Film production company Warner Bros. will also start creating HDR10+-compatible contents, which will be available for home distribution later this year. In addition to that, Samsung partnered with Twentieth Century Fox Film Corporation to standardize the HDR10+ licensing process, in order to make it easier for content creators to realize its technology, get closer to filmmaker’s creative intent and improve the viewing experience for all audiences. Twentieth Century Fox is currently exploring several titles for release and plans to announce their availability in the coming weeks.

 

In Europe, a popular VoD provider, Rakuten TV, is seeking to partner with Samsung Electronics to provide HDR10+ premium entertainment to European consumers. “At Rakuten TV, we have the mission to deliver the best cinema experience at home,” said Sidharth Jayant, Global Product Director at Rakuten TV. “Samsung is our premium partner in this regard, and our upcoming collaboration on HDR10+ reinforces our commitment to be the VoD reference platform for Smart TVs. With dynamic metadata added to the HDR signal, combined with the widest 4K HDR catalog of new releases that we currently provide to European Smart TV owners, we are confident Rakuten TV will deliver an unforgettable cinema experience at home.”

 

For more information on HDR10+, please visit www.hdr10plus.org.

Samsung and Harman Kardon Collaborate to Provide Perfect Sound in New Premium Soundbar Lineup

 

Samsung Electronics announced today that it released two co-branded premium soundbars – the HW-N950 and HW-N850, in collaboration with Harman Kardon, the renowned consumer audio brand. Available beginning August 20, the HW-N950 and HW-N850 feature both Samsung and Harman Kardon’s logos to represent their new partnership.

 

Following Samsung’s acquisition of Harman International in March 2017, the two companies have been collaborating on mobile products including the AKG headphones bundled with certain Samsung mobile phones and tablets tuned by AKG, as well as professional solutions for cinemas with the JBL Professional brand. The HW-N950 and HW-N850 soundbars are the first major collaboration between Samsung and Harman Kardon to enter the premium category. Also, thanks to the addition of DTS’ proprietary DTS:X technology as well as Dolby Atmos, consumers can enjoy immersive and rich three-dimensional sound.

 

“Our collaboration with Harman Kardon – an audio leader for 65 years – is a major leap forward as we continue to push the boundaries of premium sound and design for our consumers,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung’s market leading display technology and design paired with premium sound quality of Harman Kardon products is a winning combination for consumers.”

 

With the HW-N950 and HW-N850, consumers will feel like they are in a theater without leaving home thanks to Dolby Atmos and DTS:X technologies, plus up and side-firing speakers that move sound naturally above and around listeners. The HW-N950 especially is equipped with a main unit, four speakers and two wireless surround sound speakers, offering an incredibly immersive sound experience. Also, thanks to its 7.1.4 channels, the largest number of channels currently available in a soundbar, the HW-N950 features a built-in wireless subwoofer and rear wireless speaker kit to round out the premium audio experience. The HW-N850, a more simplified version of the HW-N950, boasts a 5.1.2 channel featuring a main unit speaker and woofer.

 

“Samsung is the world leader in soundbars and we are extremely proud that they are enlisting HARMAN to enhance their audio quality and play a key role in growing their premium soundbar business,” said Dave Rogers, President of Consumer Audio at HARMAN. “Partnering with Samsung, one of the most admired brands in the world, will broaden the reach and appeal of Harman Kardon and help us build our business in other consumer and car audio branded solutions. Introducing the new co-branded Samsung Harman Kardon premium soundbars is a win for Samsung, HARMAN and consumers, who now will have the best of video, sound and design altogether in one striking package.”

 

For more information on Samsung and Harman Kardon audio products, please visit www.samsung.com.

 

 

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman/Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.

Samsung Electronics Takes Sound Quality in Soundbar and Wireless Speaker to the Next Level through Partnership with Deezer

 

Samsung Electronics announced the addition of Deezer High Fidelity Lossless Audio on select Samsung soundbars and wireless speakers. Thanks to its partnership with Deezer, music fans and audiophiles can stream music and listen to tracks in the quality the way it was originally intended.

 

While regular music streaming compresses music and reduces the overall sound quality, Deezer HiFi streams music at 16-Bit/ 44.1 kHz in lossless audio. This ensures the highest sound quality, perfect for music lovers that want to hear every single element of a track.

 

In addition to the enhanced quality of sound, Deezer HiFi includes Flow, a personal soundtrack that uses smart data to play familiar favorites and new recommendations for users, as well as ad-free listening, unlimited music play and access to an extensive library of playlists, albums, music genres and more.

 

“At Samsung, we prioritize innovation and sound quality when introducing audio products to our consumers,” said Taeho Park, Vice President of Visual Display Business at Samsung Electronics. “We are driven by our commitment to providing a listening experience that’s unrivaled by our competitors, and our partnership with Deezer speaks directly to our mission to produce the best sound quality in the market.”

 

Deezer HiFi users have unlimited access to 36 million HiFi tracks in more than 180 countries, with the service now available to Samsung users with a compatible wireless device.

 

“Our partnership with Samsung ensures that Deezer HiFi and Samsung users will have even more opportunities to discover and experience the music they love in the way it was meant to be heard,” said Riad Hawa, Vice President of Hardware Partnerships at Deezer. “Providing greater accessibility to FLAC quality sound is really important to us and to all audiophiles who have a greater appreciation for lossless audio. Teaming up with Samsung allows us to deliver the best quality sound to our consumers who care about high quality sound.”

 

Samsung’s lineup of wireless speakers and soundbars are developed and tested at the Samsung Audio Lab, based in Valencia, California. For more information about the lineup, please visit www.samsung.com.

 

 

About Deezer

Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

 

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press

PENUP App and The Frame Announce Digital Art Competition Winners

Digital art is transforming visual culture. Today, you can draw pictures and hold paintings on a screen that sits in the palm of your hand. With no need for a studio or gallery, your smartphone becomes a canvas and your TV can frame your art, as masterpieces are shared across communities.

 

A recent partnership neatly illustrates the digital art ecosystem in action, as PENUP, a digital art community for S Pen artists, and The Frame lifestyle TV got together to launch a Challenge for the PENUP community. The theme for the Challenge was “Let’s Draw a Picture for Kid’s Room”, with the window for submissions opening on May 16 and closing a month later, on June 15.

 

The competition was open to all PENUP users and a total of 1,846 drawings were submitted. After 15 days of careful deliberation, the judges awarded 17 entrants with prizes. The first-place winner and runner-up both received their very own The Frame TVs and all winning pictures were placed in The Frame “Art Store”, to be exhibited in front of owners of The Frame TVs across the globe.

 

 

First place was awarded to hee_ddo27 (entry shown above) for a charmingly imaginative illustration, with warm colors and a playful depiction of nature. The picture stimulates the mind, leaving the lines between mountain, sea and sky undefined.

 

 

The runner-up was nana, with a fairy tale representation of animals popular amongst children (above). The black and white monotone color scheme is minimal and stylish, fitting for its display on The Frame TV and appealing to children and adults alike.

 

With many artists choosing animals and child-friendly characters as their subjects, soft lines were a recurring feature amongst the winning pictures. The S Pen allowed the artists to express details in a wide variety of different, creating watercolor strokes, pencil lines and cartoon effects that reflect their unique styles.

 

Check out more of the prize-winning pieces below.

 

Drawn by CAREUS

 

Drawn by Elly

 

Drawn by miram

 

Drawn by Jeru_art

 

Drawn by toBACme

 

Drawn by cici

 

The S Pen allows anyone to draw and develop their skills on their own digital canvas. Owners of The Frame TV can change the digital artworks they see according to their mood. With this collaboration between PENUP and The Frame TV, the digital world has brought us even closer to the small masterpieces in our everyday lives.

 

Sharing Digital Art

 

PENUP A social network and digital art community for sharing drawing and pictures created with the S Pen*. The S Pen recognizes 4,096 different pressure levels and allows users to choose various brush effects, including watercolors, oil paints and pastels. Even beginners can draw without requiring special tools. PENUP creators have published 2.5 million pieces of art on the platform and artists can share their S Pen tips and techniques with other users on PENUP.

 

The Frame A TV equipped with an Art Mode, which can be used to display beautiful works of art that add elegance to an interior. The TV’s intensity sensor controls brightness and colors according to the environment, making the digital artwork indistinguishable from the real thing in any situation. Samsung Art Store is embedded in the TV, where users can purchase photos and digital artworks. The store offers pieces that range from classical to modern for display on The Frame TV.

 

*The S Pen is available for Galaxy Note smartphones, Galaxy Book, Galaxy Tab S3, Galaxy Tab A with S Pen, Samsung Notebook 9 Pen and several other tablets and laptop devices.

How Samsung’s QLED TV Earned video Magazine’s ‘Burn-In’ Certification

 

Samsung’s QLED TVs recently became the first TVs to be certified burn-in free by video, an acclaimed German tech magazine.

 

The magazine’s comprehensive evaluation assessed vulnerability to burn-in and afterglow, which can permanently impair picture quality. The results of the test proved that Samsung’s TVs were as free of both, and demonstrated what makes QLED TVs some of the most durable displays on the market today.

 

The Details

‘Burn-in’ refers to the phenomenon in which static images (such as channel logos, or the health bar in a console game), displayed for an extended period of time, leave a permanent outline on a screen.

 

Examples of burn-in on conventional TVs

 

Conducted in conjunction with connect Testlab, a world-renowned testing lab, the 72-hour stress test evaluates a TV’s ability to stand up to the exacting levels of performance that we require in TVs today, focusing specifically on the portrayal of HDR (high-dynamic-range) video.

 

With some display technologies, memory effects will already keep glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up. The findings indicate that QLED TVs are unaffected by burn-in and afterglow, and that fixed images may be displayed on them without risk, regardless of duration.

 

 

Why Burn-in Matters

Assessing a TV’s susceptibility to burn-in is key to determining how long it will last – and ultimately whether it’s worth your money. Although all screens get dimmer with age, burn-in’s adverse effect on picture quality can significantly shorten a TV’s lifespan.

 

On average, based on typical use, consumers should expect their TV’s picture quality to remain roughly the same for anywhere from seven to ten years. What’s interesting to note is that the definition of that term – ‘typical use’ – has expanded in recent years with the rise of binge-watching video and the development of exciting ‘smart TV’ functionalities. Now, on a typical day, we may switch on the TV to watch the latest episode of a favorite show, start a gaming session with friends, or manage our home’s IoT appliances.

 

Speaking of enjoying dynamic content, these days, so many of our favorite shows and games feature HDR support, which means video that’s brighter and more immersive than ordinary content. As time goes by, however, HDR content can wear down a TV – accelerating burn-in and reducing its lifespan.

 

In addition, as illustrated by innovative functions like Ambient Mode, which allows QLED TVs to display beautiful, aesthetic-enhancing images when switched off, Samsung is constantly exploring ways to help people get more use out of their TV. Each new function results in TVs being utilized for longer periods of time, which makes durability issues like burn-in more important than ever.

 

 

How QLED TVs Deliver

The source of QLED TVs’ durability lies in Samsung’s use of inorganic Quantum dots. Unlike display technologies based on organic materials, Quantum dots do not degrade over time. This allows QLED TVs to offer exceptional picture quality that not only lasts much longer than other displays, but is guaranteed to be burn-in free.

 

The experts at video are not the first to put Samsung’s guarantee to the test. In fact, industry-trusted TV review site Rtings.com recently conducted a stringent series of tests that measured image retention in dozens of TVs from the market’s leading brands. The pivotal portion of the tests, which reflected typical use conditions, placed colorful logos on the TVs for 10 minutes and measured how many minutes, if any, it took for the imprinted images to disappear.

 

Samsung’s QLED TV passed with flying colors, earning a perfect score for image quality and lack of burn-in. When subjected to the same tests, however, other displays fared far less well – succumbing to burn-in, and in doing so, further confirming QLED TV’s industry-leading durability.

 

 

What it means for Samsung

Rtings’ assessment and video’s certifications are products of Samsung’s steadfast commitment to offering consumers the very best in terms of picture quality.

 

As Doochan Eum, Samsung Electronics’ Vice President of Visual Display Business, explains, “Consumers simply don’t want to put up with a display that’s not built to handle how we use our TVs today. Quantum dots’ longevity and ability to express 100 percent color volume allow QLED TVs to provide a level of picture quality that will remain consistent and captivating for many years to come.”

Certified by Testlab: No Burn-in with Samsung QLED TV

 

Samsung QLED TVs are certified as the burn-in free TVs by video, an acclaimed German tech magazine. Conducted in conjunction with the connect Testlab, a global testing lab, all 2018 Samsung QLED TV series were proved free of burn-in and afterglow reaffirming QLED TVs’ position as one of the most durable displays on the market today.

 

The requirements for TV displays are made ever more demanding by technologies such as High Dynamic Range (HDR). The risk of putative burn-in is of particular concern to TV customers in the premium segment. To see if displays stand up to the exacting performance requirements, the TV experts from video and connect Testlab carried out certification test based on the Information Display Measurements Standard (IDMS), an international norm for panel measurements, and concentrated on QLED TV’s HDR content display quality.

 

Samsung’s QLED TVs passed the stress test and received the certificate for ꞌno burn-inꞌ and ꞌno afterglowꞌ1. In a 72-hour endurance test, the testers performed measurements on Samsung QLED TVs to check their putative burn-in effects, which may be caused by static picture elements. These effects, also referred to as ꞌmemory effectꞌ, ꞌghostingꞌ, ꞌimage retentionꞌ, ꞌsticky imageꞌ or imprecisely as ꞌburn-inꞌ, tangibly impair the picture quality of a television.

 

In the case of some display technologies, memory effects will start glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis, the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up.

 

The measurements showed that the tested Samsung QLED TVs remained unaffected by the rigorous tests. The TV can thus theoretically be left on permanently without picture elements like network logos leaving an afterglow or burning in.

 

Taking into account that the quality of a TV screen is strongly impaired by afterglow and burn-in – especially after emitting HDR quality pictures with extreme brightness values – Samsung QLED TV is a product of choice among many other modern TVs for those planning to invest in a high-end TV. It guarantees powerful visual capabilities without potential memory effects or permanent damage.

 

“Anyone who is particularly sensitive to ghost images and unwilling to run any risks over many years of use will be on the safe side with LCD or QLED, respectively,”2 conclude the test experts.

 

 

1 All test criteria can be viewed at https://www.connect-testlab.com/.

2 “Technik Extrem – Hilfe, es brennt (ein)”, video, issue 8/18, p. 58. All quotes are taken from this article.

The Ultimate Screen for Multitasking: Samsung CJ89 – 49 Inch Supersize Monitor Review

 

More and more people are choosing a multiple monitor system to increase productivity. However, this type of setup doesn’t come without disadvantages. These include differences in height and color between the monitors, and bezels that sever the continuity of screen information. Not to mention the longer system setting times and complex array of connections.

 

This year, Samsung Electronics introduced the CJ89, a 49-inch curved monitor. Its screen size equals to two 27-inch monitors, providing an optimized and better workspace than a multiple monitor system. Samsung introduced a gaming monitor of the same-size, the CHG90 last year, but the CJ89 has more powerful and optimal functions for business environments, such as a built-in KVM switch, USB-Type C ports, and built-in stereo speakers.

 

Here, Samsung Newsroom reviews the CJ89, the super ultra-widescreen monitor that guarantees both the best work and the best leisure experiences.

 

 

Effortless Viewing Experience with 32:9 Super Ultra-Widescreen

 

The diagonal length of the 32:9, 49-inch curved screen is a whopping 124cm! The first thing we thought was, “Can we see everything on screen without turning our heads?” But our doubts vanished quickly once we sat in front of it. The usual procedure with dual monitors is to turn one’s head to and fro. With the CJ89, however, we could see everything effortlessly.

 

 

The secret is the 1,800R curvature of the display, which is equal to a curvature radius of 1,800mm. The monitor is curved to match the natural shape of the human eye, so the viewing experience is more comfortable with less eye strain.

 

 

The CJ89’s wide screen was very convenient to view a complex set of data at the same time. The standard ratio for office monitors is 16:9, which shows about 26 columns in Excel program. But the CJ89 showed about 52 columns, so we did not have to keep scrolling the screen left and right. Also, we could arrange two or three full-sized windows on the same screen, so we did not have to keep shifting between windows either.

 

It seemed the monitor could provide a way more convenient work environment, not only for graphics work that compares and edits multiple images or videos, but also for general office work that requires web searching while writing documents or analyzing various data points at the same time.

 

 

Conveniently Use Many Devices with One Monitor

The monitor images in the above graphic have been manipulated to demonstrate the screen transition feature. No brightness changes occur during actual device usage

 

The CJ89 has a built-in KVM switch, allowing easy maneuvering of a neat feature called ‘Picture-In-Picture (PIP) mode,’ which enables users to display multiple applications on the big screen, and  ‘Picture-By-Picture (PBP) mode’ which transforms one monitor into dual monitors.

 

You can select the device to be displayed on the divided screen and adjust it with one button

 

When connecting the CJ89 to a desktop computer, a laptop or a Dex station, it becomes more than just a big screen. Especially when we connected a smartphone to the CJ89 using a Dex Station, the UI optimized for the desktop environment made us feel like we were using a PC.

 

 

According to the user’s diverse needs, the CJ89 can be divided into two 16:9 screens, or a 21:9 and 11:9 screens. With Samsung’s Easy Setting Box software, we could choose from a variety of layouts when viewing multiple Internet windows and documents. Arranging multiple windows automatically was a breeze, as it can be done with a single click.

 

The CJ89 has USB Type-C ports, which is more convenient to use than its predecessors. A USB Type-C connector simultaneously delivers electric power, data, and display signal between devices. For example, a Galaxy S8 and Galaxy Note 8 can be connected to a CJ89 via the Type-C port to mirror their displays on the CJ89 and charge the battery at the same time. And a laptop, a tablet, and a desktop can also be connected via the Type-C port without an extra connection hub, and they can be displayed seamlessly on the CJ89.

 

 

More Immersive Gaming Experience

 

The CJ89 not only provides a better business environment, but also a better gaming experience. Gamers can enjoy an immersive experience with the monitor’s crisp 3,840×1,080 high resolution and ultra-wide screen. We played Project CARS and Need for Speed on the CJ89. On the ultra-widescreen, the racing games felt way more “realistic and exciting” than any other monitor.

 

The CJ89 provides 144 Hz refresh rate, which is well-suited for gaming purposes. A refresh rate means how many frames a monitor can display in a second. The higher the refresh rate, the smoother the movement of the objects on the screen. The refresh rate of most monitors is 60 Hz, meaning they show 60 frames in a second. On the other hand, the CJ89 shows 144 frames in a second, so the movement of the characters and the change between the scenes were buttery smooth.

 

It supports 144Hz refresh rate on both windows of the screen, which makes it ideal for enjoying games with friends and family, or playing games while also watching a gaming video on YouTube or reading tips on an online forum.

 

In particular, the CJ89 has built-in speakers. You can enjoy a profound sound for gaming or watching videos with its 7-watt dual speakers, without having to fork out extra.

 

The 43-inch CJ89 monitor will be also available in the second half of this year*. If you want to excel in both work and leisure, the CJ89’s capabilities will help you to become a true multiplayer.

 

*Launch date may vary by region

Samsung Showcases Industry-leading Advancements in 8K and MicroLED TV Technology at QLED & Advanced Displays Summit

Samsung Electronics hosted its second annual QLED & Advanced Displays Summit on June 27 and 28 at The London West Hollywood Hotel in Los Angeles, California. The Summit offered insights into Samsung’s plans for quantum dot (QLED) displays, activities surrounding its full 8K ecosystem, the brand’s ambitions of bringing MicroLED technology to consumers and its efforts in integrating HDR into cinemas.

 

Abhijeet Solat, Samsung Display’s technical sales manager, presented the 8K market trends at QLED & Advanced Display Summit, held in Los Angeles on June 27, 2018.

 

“Samsung has built a reputation for its history of innovation and groundbreaking developments in the TV industry,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re committed to maintaining that trend by bringing advancements of 8K and MicroLED TV technology to the consumers and continuing our investment in enhancing the viewing experience.”

 

The QLED & Advanced Displays Summit was co-hosted by Samsung and Insight Media, an advanced display consultant focusing on the display industry. During the event, Samsung demonstrated enhancements ranging from HDR10+ mastering workflows to Automatic Color Calibration and no burn-in on its 2018 QLED TVs, showcasing its leadership in the TV display industry.

 

Participants, including industry experts and influencers attended to experience live demonstrations and spark dialogue about the current state and challenges of TV technologies. Above all, the QLED TV demos highlighted Samsung’s efforts in pioneering HDR capability by applying next-generation enhancements for the benefit of consumers.

 

The event featured a number of prominent experts in the display industry – ranging from academia experts in the MicroLED technology sector and consultants specializing in HDR cinema integration to renowned professionals in display and mastering tool industry. Speakers and influencers from the following organizations also attended to discuss TV technology-related topics that included:

 

  • 8K Ecosystem: Insight Media, Panavision, Samsung Display Company, and Display Supply Chain Consultants
  • Quantum Dots: Palomaki Consulting, Nanosys, Nanoco, and Samsung Advanced Research Institute
  • Display and Mastering Tools: FF Pictures, Samsung Research America, Portrait Displays, and ColorFront
  • HDR Cinema: Samsung Research America, LightView, and MKPE Consulting
  • MicroLEDs: Fuzhou University, Samsung Electronics, Tesoro Scientific, PlayNitride, Sungkyunkwan University, JBD, Lumiode, and N-Tech Research

 

Martin Fishman, CEO of SpectraCal, described the Automatic Color Calibration program (left) and Florian Friedrich of FF Pictures explained the HDR10+ mastering workflows (right) at the demonstration of the summit.

 

For more information about Samsung’s QLED TVs and the QLED & Advanced Display Summit, including speakers and sessions, please visit: www.displaysummit.com/2018-qled-and-advanced-display-summit-at-hollywood.

 

 

About Insight Media

Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.

[NEXT for QLED] Part 5: Built for Endurance – Taking TV Gaming to the Next Level

 

At the 2018 Electronic Entertainment Expo (‘E3’) in LA this June, Samsung QLED TVs were exhibited as part of Microsoft’s Xbox booth. The 75-inch QLED TV screens caught the attention of keen gamers, with a long queue forming in order to enter the showroom. Players enjoyed an unparalleled 4K HDR gaming experience, featuring stunning graphics and quick response times, with the QLED.

 

Samsung’s 2018 QLED TVs have evolved to merit the title of the ‘monster’ of the gaming industry. They offer gamers a low input lag of no more than 15ms (0.015 seconds), a rich viewing experience achieved by 100% color volume and High Dynamic Range (HDR) 2000, and Radeon FreeSync™ for the seamless playing of even the most demanding games.

 

 

Fighting Input Lag in FPS Games

 

Input lag can be a critical issue for those players who want to enjoy fast-paced games like first-person shooters (FPS) or fighting games. Input lag, or input latency, is the delay between the TV or monitor receiving a signal and it being displayed on the screen, or the delay between pressing a controller button and seeing the game react. It is important in gaming because even a 0.01 second reaction difference can determine the difference between a winning and losing move in an FPS game.

 

Samsung’s QLED TVs have input lag reduced to 15ms (1ms = 0.001 seconds), faster than conventional TVs which have a 20-30ms lag on average. Gamers can fully immerse themselves in games on their QLED TVs with minimal lag. QLED TV’s Auto Game Mode also changes features including response speed for game optimization. When users start a game on a console such as Xbox, the TV automatically recognizes the game and sets the correct game-related settings.

 

 

Optimized Picture Quality for Immersive Gaming

 

Today’s games are characterized by feature film-quality storylines, cinematography and graphics. Game characters and avatars are becoming more and more lifelike, as are the landscapes around them, often offered in full 360-degree rotation to the player for the most immersive experience possible.

 

In order to deliver this virtual realism to gamers, game platforms feature the latest in color, contrast and imaging technology, as well as 144Hz refresh rates for high frame-rate gaming. Samsung’s 2018 QLED TVs are the first in the TV industry to use Radeon FreeSync™ in collaboration with global graphics card maker AMD. Radeon FreeSync™ puts an end to choppy gameplay and broken frames, bringing smooth gaming and the fluidity of gaming monitors to the big screen.

 

With the Samsung QLED TV, gamers can experience the cutting-edge display performance they are used to. The QLED TVs feature HDR10+ for crisp and detailed images, as well as 100% color volume for greater image depth in both the day and nighttime, at any brightness level. Samsung’s Anti-reflection technology is another bonus for reducing eye strain and optimizing gameplay.

 

Enjoy Over 15,000 PC games with Steam on TVs

As well as their favorite console games, users can also play Steam games on their QLED TV. Steam is an online game platform with over 120 million users globally.

 

In order for QLED users to enjoy the full offering of the Steam platform, all they need to do is head to the Samsung Smart Hub and download the free Steam Link app. No supplementary hardware is necessary for users to be able to access the 15,000+ games offered by Steam on the large-inch QLED screen.

 

In addition, gamers don’t need to bother with changing the settings on their QLED TV in order to access their favorite console games. Just turn on Auto Game Mode and start your console.

 

 

No Screen Burn-In, Guaranteed

 

TV screens suffer from performance decline over time, with static images and fixed interfaces leading to image retention and consequently the burn-in issue. With Samsung QLED TVs, however, you no longer need to worry about burn-in.

 

Rtings, an industry-trusted US TV Reviewer, ran a test for permanent image retention. Different kinds of TVs were kept on for 10 minutes, running a test pattern in a loop. The 2017 QLED TV scored 10/10 for image quality and lack of burn-in, while some screens achieved a mere 5/10.

 

The durability of the QLED TV screen is due to groundbreaking Quantum Dot technology. Quantum dots are made of inorganic materials, which translates to longer-lasting displays that do not develop the burn-in issue. Displaying the same image or scene for long periods of time will not leave unpleasant ghost images on your QLED TV, enhancing the gaming experience.

 

“Today’s TVs are like all-round players. More and more, people are enjoying everything on TV such as games, the internet, or smart functions provided by IoT,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “The huge-screen QLED TV with best performance and durability will take the gaming experience to the next level.”

Beyond the Stadium: Watching Live Sports on a Samsung QLED TV

How does watching sports on TV match up to seeing the event live in the stadium? Samsung’s 2018 QLED TVs were designed to deliver a strong sense of presence, with the sights and sounds of the game so true to life that viewers might think they can smell the grass. With AI-enhanced searching, supersized screens, extraordinary picture quality and sound optimized for the game, 2018 QLED TVs are ideal for watching live sporting events. Samsung Newsroom sat down to catch a game on a 75-inch Q9F model and determine whether a QLED TV can capture the feverish excitement of the stadium.

 

 

Viewing Assisted by AI

 

With so much sport available to watch this summer, viewers might need a little help locating the events they want to watch. Samsung 2018 QLED TVs are furnished with Bixby and a Universal Guide, two intelligent features which make browsing for content even easier.

 

Bixby, the intelligent assistant, allowed the Newsroom to search for the team or game they wanted to see using a simple voice command, without scrolling through the schedules of every TV channel looking for content. So when viewers pressed the microphone button on their remote control and said, “Find Channels Showing Brazil Games”, a list of matches played by Brazilian teams appears on the screen.

 

The Universal Guide is equipped with a specialized Sports tab that recommends relevant content provided by the TV’s cable and satellite connections, as well as online streaming content, in a single place and prominently displays the titles of on-air sports games at the top of the screen.

 

 

Full Immersion at Home

 

When the grand stadium appeared on the 75-inch screen, the Newsroom gasped with delight. As they sat back to watch the TV, the green grass spread out lusciously before their eyes and all had the feeling that they were present at the live event. A big screen is critical to this sense of immersion. That’s why 2018 QLED TVs offer a full lineup of large screens – up to and including an 82-inch model.

 

 

When watching TV together with family or friends, people sitting at the edges of the group can often feel left out of the action, unable to see the full picture due to glare. To ensure that there are no more elbow-fights for a prime spot on the couch, Samsung QLED TVs have adopted Anti-reflection technology, making every seat the best spot for taking in the game. Anti-reflection also reduces the TV’s reflection of surrounding room lights when watching in the evening, so that viewers can see everything comfortably. The screen even captivated the audience from a distance and viewing was uninterrupted from any position around the room.

 

 

Vivid Pictures in Any Condition

The QLED TV’s 4K resolution gave the Newsroom a dynamic view of players’ movements. When watching sports on conventional TVs, the picture can appear blurred or broken because of the fast movements on the screen. However, the QLED TV guarantees clean picture quality with a 4K Q Engine, which automatically improves image quality and expresses hidden details.

 

 

Even viewed in the dark, Samsung 2018 QLED TVs fully expressed every small detail, like the sweat dripping from players’ foreheads, the players’ feet deftly maneuvering the ball around the field and the texture of a patch of turf flying from the ground. Direct Full Array technology ensured accurate and solid picture quality by controlling the individual brightness of the numerous tiny cells that light the screen, thus enhancing contrast around bright colors.

 

 

Under bright lighting, quantum dot picture quality shined through. Samsung 2018 QLED TVs are equipped with 100% Color Volume, which rendered the vivid realism of the stadium, regardless of ambient brightness. In addition, HDR (High Dynamic Range) 2000 technology expresses up to 2000 nit of brightness, which allowed viewers to clearly see the trajectory of the ball against a backdrop of bright colors from the sun, spectators and signs, or distinguish the back number of a distant athlete.

 

 

Optimized Sound for Heart-Racing Moments

 

At a live sporting event, layer upon layer of sounds from all around the stadium create a rich tone that is utterly unique. The melodic chants of the crowd, the sharp blast of the referee’s whistle, the shouts between players and the quiet hush before a crucial moment all blend to create an electric atmosphere.

 

QLED TVs up the intensity of sounds by automatically optimizing sound mixing according to the content displayed. The viewers put away their remote controls and were fully immersed. Understanding the difference between the spectators’ roars and commentators’ voices, the automated technology helps users focus by lowering the volume of surround sound when commentators are speaking, but raising the volume of the crowd at moments of excitement.

 

In sport, winners and losers can be decided in a split second. Watching sports on a Samsung 2018 QLED TV, viewers can enjoy every minute and every second, as if they were really there.

 

 

* Product specifications may vary depending on models and locations.

[Interview] Freeing the TV with the Innovative One Invisible Connection

 

 

For decades, the TV has been a static object, confined to sit on the outer edges of a room or inside a cupboard, never moving from a single space as we attempt to hide away the cables that bring it to life. Yet Samsung Electronics believes that the TV should be an agile and dynamic device, with the flexibility to be positioned anywhere within in space and moved whenever desired. Combining cables into a single line, the One Invisible Connection was thus conceived to eliminate clutter and free the TV from its past.

 

Recently the Newsroom sat down with the One Invisible Connection managers to take a closer look at the journey from product planning to development, as they created this innovative solution.

 

Samsung Electronics’ Visual Display Division, who planned and developed the One Invisible Connection. (From left) Junghwa Choi, Mingu Roh, Duhee Jang, and Seungbok Lee.

 

 

First-of-its-kind Flexibility

The first development in Samsung’s dramatic reduction of cable clutter was the One Connect Box, a hub for connecting various A/V components to the TV, introduced in 2013. Building on this work, in 2017, the company debuted the Invisible Connection, which combined all data and A/V lines into a forked cable. This year, it unveiled a first-of-its-kind innovation: a new One Invisible Connection that integrates everything – data and power – into a single cable.

 

“Invisible Connection” for 2017 QLED TVs (left) and “One Invisible Connection” for 2018 QLED TVs (right) Last year, there was a separate power line, but it was completely integrated into one cable this year.

 

The new One Invisible Connection is the culmination of the team’s combined efforts to overcome numerous obstacles. “Last year, we focused more on the appearance to create a design that seems invisible. But this year, while developing the newer version, we looked closely at real households to see how the cables were actually installed,” remarked Mingu Roh from the Product Strategy Team. “People would twist and mold the cables to hide a power line out of sight. So, we thought integrating the lines into one single cable would be fundamental to increasing the TV’s freedom.”

 

The greatest technical hurdle was to allow a customer to freely change the location of their TV around a room, without being hindered by bulky power or data cables. Junghwa Choi from the R&D Team explained, “We developed a solution which uses high-speed SerDes, optical communication, and error compensation technology to integrate the power and data lines into one thin cable.” Seungbok Lee from the R&D Team added, “We decided on this route after careful deliberation.”

 

The cable provided with the TV is 5 meters in length, but if needed, the line can be extended up to 15 meters, with the separate purchase of a longer One Visible Connection.

 

This is how Samsung 2018 QLED TVs were freed from spatial restrictions. With the One Invisible Connection, users can easily move their TVs, avoiding the tiresome process of reorganizing tangled lines and unplugging the powerline from the outlet. No longer required to be positioned close to sockets or in front of a sofa in the living room, the TV can be enjoyed anywhere in the room.

 

 

Safety First

The One Invisible Connection has piqued public curiosity and raised certain questions concerning safety for small children and animals. Keeping these considerations at the forefront of their minds, the R&D Team undertook the sizable task of designing an ultra-thin cable that safely allows high-voltage transmission.

 

Customer safety was the team’s top priority in any situation. Focusing on the management and reduction of various safety risks led them to develop a new piece of technology: an over-current protection circuit that shuts off power in the rare case of overheating. In risky situations, the One Invisible Connection immediately cuts off power. “If it is unplugged or disconnected, power is cut off within two seconds for safety purposes,“ said Duhee Jang from the R&D Team.

 

 

Samsung was approved by Underwriters Laboratories (UL)*, guaranteeing the safety of the One Invisible Connection. Nevertheless, the certification process itself was challenging, as there were no pre-existing standards to measure the new development against. In fact, Samsung created a new standard.

 

“We worked closely with UL from the beginning of the project to define customer needs and standards. Given the time constraint, the Planning and R&D Teams had to work simultaneously and these profound efforts are why the successful development and optimization of the One Invisible Connection are particularly meaningful,” said Lee. “UL Marks are the most widely recognized safety certification marks in the world. We are proud of the fact that we were able to present these new standards,” he added.

 

 

First Impressions

 

Resolving the shortcomings of traditional cables, the developers of the One Invisible Connection paid close attention to consumer preferences. On their home visits, they had also gained insights about consumer perception of cable thickness.

 

Roh said, “There was feedback that thin cables seem vulnerable and unstable. People even asked me, ‘Is it OK to have a cable this thin?’ So the team began its research and verification process to find an optimal thickness that would also assure users.”

 

As the product evolved into a hybrid cable containing both power and data lines, the team enhanced durability by swapping materials. “The major changes include switching the cable material from Kevlar to the more durable Teflon on the outside,” Choi elaborated. “It successfully integrates several important technologies.”

 

 

In their desire to blend it seamlessly into the home, the team went beyond the traditional boundaries of the TV. Some may doubt the importance of a cable, but Samsung’s One Invisible Connection is at the forefront of the evolution of the TV from simple audio-visual medium to a lifestyle product.

 

In consideration of the growing trend of consumers seeking greater convenience from their products, maximizing mobility is the future of TV design. The team hopes it will soon be the norm that people move their TVs anywhere around their homes.

 

*UL is a global safety consulting and certification company, approved to perform safety testing by the U.S. federal agency Occupational Safety and Health Administration (OSHA).

Samsung Electronics and Steinway Lyngdorf Partner to Deliver Unmatched Audiovisual Experience with ‘The Wall’

Samsung Electronics announced today its partnership with the world’s finest audio systems company, Steinway Lyngdorf, for its next generation MicroLED display, ‘The Wall’. Samsung’s impressive display and Steinway Lyngdorf’s state-of-the-art sound system are a perfect combination that provides the ultimate viewing experience. First introduced at the Consumer Electronics Show (CES) 2018, The Wall was one of the most talked-about displays of the show and continues to generate buzz within the industry.

 

“The Wall is Samsung’s latest symbol of true innovation,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through our partnership with Steinway Lyngdorf, we are pioneering a new name in display technology and delivering an unmatched, one-of-a-kind audiovisual experience.”

 

 

The first of its kind, The Wall provides superior color purity and accuracy, perfect viewing experience in both light and dark environments, and is more durable than conventional displays, all with less energy consumption. Its modular design is configurable and its 146-inch standard size is customizable without affecting performance or presentation quality.

 

The first audio company to create a fully digital amplifier in 1998, Steinway Lyngdorf is the perfect audio partner for The Wall. Steinway Lyngdorf’s audio system became the winner of the coveted “Editor’s Choice” award from The Absolute Sound magazine for six consecutive years. Their audio system includes a sound tuning service with RoomPerfect™ room correction, which is one of the world’s most sophisticated solutions for adapting the sound system to the environment.

 

Complementing Samsung’s extraordinary visuals is the exquisite sound from Steinway Lyngdorf’s freestanding Steinway & Sons Model B loudspeaker, which is paired with the new Steinway & Sons P100 surround sound processor. The Model B is a full-range dipole speaker finely-crafted to produce pure sound quality and lifelike musicality.

 

“Both products are made with one ultimate goal – to create the most realistic experience possible with today’s advanced display technology and the leading sound system design,” said Peter Lyngdorf, owner and founder of Steinway Lyngdorf. “By combining a state-of-the-art visual display with a refined audio system, Samsung and Steinway Lyngdorf delivers an enhanced sense of ‘being there’, and no cost was spared to achieve the ultimate experience.”

 

Samsung and Steinway Lyngdorf are exhibiting Steinway & Sons Model B speaker with The Wall Professional at InfoComm 2018, from June 6th to 8th. The Wall Professional, which is now available for pre-order, is geared toward both commercial and residential markets from premium indoor spaces, to media spaces and private cinemas. As a first step of the partnership, Samsung and Steinway Lyngdorf have presented The Wall Professional and Model B as a perfect bundle solution for customers who need not only the best viewing, but also superior audiovisual system.

 

For more information about The Wall, visit: https://displaysolutions.samsung.com/led-signage/thewall.

 

 

About Steinway Lyngdorf

Since 2005, Steinway Lyngdorf has been the pinnacle of the audio industry. Our name is, and always has been, synonymous with impeccable craftsmanship and 21st century technologies. Designed, developed and manufactured in Denmark, Steinway Lyngdorf sound systems are the only system on the planet that are qualified to be manufactured in partnership with Steinway & Sons. For more information about Steinway Lyngdorf – www.steinwaylyngdorf.com.

[Interview] “Enhanced Sense of Presence”: How Samsung Took the Wall to the Next Level with Steinway Lyngdorf

 

“Viewers will be struck by the enhanced sense of presence the first time they experience The Wall and Steinway Lyngdorf combination,”

– Peter Lyngdorf, founder of Steinway Lyngdorf

 

Samsung Electronics recently teamed up with the world’s finest audio systems manufacturer Steinway Lyngdorf in search of the ultimate audiovisual experience. The result is a groundbreaking system which combines the dynamic visual qualities of The Wall with Steinway Lyngdorf’s exquisite Model B loudspeakers.

 

Founded in Denmark in 2005, Steinway Lyngdorf brings together the heritage of Steinway & Sons, the world’s finest piano maker, with the uncompromising vision of audio innovator Peter Lyngdorf to create high-end sound systems. A world-renowned audio engineer, Lyngdorf is responsible for some of the biggest breakthroughs in sound technology. Not only did he create the first fully digital amplifier, the engineer also pioneered Digital Room Compensation technology.

 

Here’s the story of how Samsung collaborated with Steinway Lyngdorf to create a one-of-a-kind audiovisual system.

 

Peter Lyngdorf, founder of Steinway Lyngdorf

 

 

A Shared Passion for Innovation

When Samsung unveiled The Wall earlier this year, it marked a key milestone in the company’s development of top-end displays. While the Wall has superior color display with true black and HDR capabilities, and it is designed and manufactured through a host of cutting-edge technology innovations, one final piece of the puzzle was missing.

 

“The Wall requires an independent audio solution that can match the visual experience regardless of the acoustic setting,” says Alex Szabo (below) from Samsung Electronics’ Enterprise Product Marketing Group. “Being a great and prestigious audio brand, we thought Steinway Lyngdorf was the natural choice for collaboration may our clients require high end stereo of full surround solutions.”

 

 

Samsung and Steinway Lyngdorf both share the same desire to push the envelop in their respective fields, which meant that a common language was already in place for a dynamic partnership to flourish.

 

As Lyngdorf explains, “Our systems do not require extensive acoustical modifications to the space to allow for great sound. We wanted to use our scientific research to make a range of audio solutions to complement the great visual quality of The Wall.”

 

 

In Search of Perfection

 

After hours of testing and fine-tuning, both companies finally settled on the ultimate audio companion for The Wall – Steinway Lyngdorf’s Model B speakers.

 

“The Model B system is controlled by our P100 multichannel processor,” Lyngdorf says. “This means the speakers can handle all audio parameters to produce optimum sound.”

 

Equipped with Steinway Lyngdorf’s RoomPerfect system, the Model B speakers can be adjusted to maximize the acoustics of any room, regardless of its size or shape, and allows for artificial calibration as well.

 

“Our unique technologies in sound management not only provide realistic sounds even in the most challenging environments but also allows for flexibility in installation,” says Lyngdorf. “They can be virtually invisible or become a part of a room’s décor without compromising on sound quality.

 

 

Enhanced Sense of Immersion

Viewers experiencing The Wall and Steinway Lyngdorf Model B system

 

Spending time with The Wall and Steinway Lyngdorf speakers (such as the Model B) in person is the only way to truly appreciate the monumental creation of Samsung’s collaboration with Steinway Lyngdorf. Surrounded by life-like images and sound, viewers will feel like they are in the heart of the action, enveloped in a dazzling audiovisual spectacle unlike any other.

 

“The result of the collaboration shows that exceptional sound and image together add up to far more than the sum of the parts,” says Lyngdorf.

 

The UHD 146” Wall Professional will be exhibited alongside a pair of matt black color (designed specifically for the collaboration) Model B speakers at Infocomm 2018 from 6 to 8 June. The audiovisual system is now available for pre-order.

Samsung Launches The Wall Professional for Commercial Industry at InfoComm 2018

Samsung today announced at InfoComm 2018 the introduction of The Wall Professional – a modular, MicroLED display that can extend to hundreds of inches in size while delivering impressive black color, brightness, and contrast in any commercial setting. InfoComm 2018 attendees are invited to “See the Greatness” of The Wall as well as other display products and digital signage solutions at the Samsung booth (#C3127). Pre-orders of The Wall are now available from Samsung with the first orders shipping in the third quarter of 2018.

 

“Through the launch of The Wall Professional, we are changing the way users interact and the way businesses display content by delivering a one-of-a-kind visual experience,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “This first-of-its-kind display is just one product in our broad InfoComm 2018 line-up aimed at providing a state-of-the-art, next-generation visual experience. We look forward to sharing our vision for what’s next with our customers, partners, and peers at the world’s largest event for AV(audio visual) professionals.”

 

 

The Wall Professional: The Future of Display Technology

 

A business-ready variation of one of CES 2018’s most talked-about consumer displays, The Wall Professional’s modular design is configurable and customizable. It provides perfect black and superior color purity in a bright environment, as well as in the dark. The stylish design of The Wall will modernize any corporate lobby, museum, gallery or luxury retail space. The Wall Professional is highly reliable and efficient. In any arrangement, the display’s HDR10+ technology and MicroLED pixel modules produce unparalleled peak brightness of 1600nit, excellent color presentation and brilliant imagery free of color filters or backlighting

 

Great Black – Black is the essence of detail. The Wall forms the essence of black. The fusion of an exceptionally black base with a specialized ultra-low reflection black technology delivers pure black levels for unparalleled contrast and immaculate detail.

 

Great Color – True detail comes from true colors. The Wall’s inherent color qualities, with two times superior color purity and a wider color gamut than conventional LEDs, produce vibrant-yet-natural colors for an awe-inspiring visual experience.

 

Great Refinement – Cutting-edge innovation is the fruition of refinement. The Wall’s industry-leading picture quality engine—advanced HDR picture refinement, HDR10+ and more—possesses an intuitive capability to render optimum peak brightness and an extremely accurate grayscale expression for true-to-life imagery.

 

 

MagicINFO 6: Simplifying Content Creation and Management

The MagicINFO 6 is Samsung’s latest content management platform that allows businesses in any environment to conveniently create, schedule and deploy content across their entire digital signage network. The platform is powered by the TIZEN 4.0 operating system which offers the seamless remote ability for both software and hardware and supports remote management, enabling content teams to update message designs and schedules from any location at any time. The MagicINFO 6 is the industry`s best platform to support the hardware device with health checks for error detection and troubleshooting. It is compatible with all of Samsung’s signage based on the TIZEN 4.0 OS including The Wall Professional, the new QMN and QBN Series Intelligent UHD displays, and the IF Series LED Signage.

 

Dual Sided Outdoor Signage: Double the Ads, Maximize the Revenue

 

InfoComm 2018 attendees will also be the first to see Samsung’s Dual Sided Outdoor Signage display (Model OH85N-D). Backed by the TIZEN 4.0 OS, and available in an 85-inch display, the Dual Sided Outdoor Signage will be available for spaces such as bus-stop shelters and street benches. With advertising content showcased on both sides of the display, the signage is expected to maximize advertising revenue for featured businesses.

 

Intelligent UHD Signage: A Powerful and Versatile Experience

Also based on the TIZEN 4.0 OS, Samsung’s new QMN Series (500nit brightness) and QBN Series (350nit brightness) Intelligent UHD displays achieve crisper and clearer content for users seeking a more powerful and versatile experience. The displays’ intelligent engine automatically upgrades FHD content from any source to sharper, clearer UHD quality, improving the viewing experience instantaneously and without extensive manual input. The global launch of the Intelligent UHD Signage, including North America, will be this June.

 

 

IF Series LED Signage: Superior Picture Quality

 

Samsung will also showcase its fine pixel pitch IF Series LED Signage (P1.2 model), which will be available in the United States in June this year. These cutting-edge displays combine Samsung’s leading video processing technologies with HDR picture refinement to add clarity and sophistication to featured content—all with a compact, easy-to-maintain design. This includes specialized scene-by-scene adaptation technology that optimizes gradation and brightness levels within each individual content frame, to produce the most detailed and realistic picture possible.

 

For more information about The Wall Professional, visit: https://displaysolutions.samsung.com/led-signage/thewall

[NEXT for QLED] Part 3: The Evolution of Intelligent TV, Making Your Home More Connected

Last year, more than 7 out of 10 TVs sold by Samsung Electronics in the global TV market were ‘smart TVs.’ According to market researcher IHS Markit, the smart TV sales in the global market has exceeded 60 percent, which is a significant leap from 35 percent in 2013, demonstrating the growing demand for easy and convenient smart functions.

 

Samsung Electronics is leading the change by strengthening the intelligent function of its 2018 QLED TVs with artificial intelligence (AI) and the Internet of Things (IoT). This year’s QLED TVs have dramatically simplified the consumer process for utilizing their TV, from the first set-up to connection with other devices. What’s more, the TVs are now able to share content with, and control, connected devices. These are the result of Samsung’s efforts to innovate the user experience based on the company’s understanding of consumer usage and by incorporating the intelligent assistant Bixby and the SmartThings IoT platform.

 

 

Effortless Set-up

 

The first step, of course, is to get the system set up – by taking just a few simple steps. When setting up for the first time, the TV will automatically connect to a user’s Samsung smartphone, or any mobile device with the SmartThings app installed, and take the user to the set-up step. The network information on the user’s smartphone will be shared, instantly connecting the TV to the Wi-Fi network it is connected to. If the user’s mobile is already linked to a Samsung Account, that information will also be shared with the TV.

 

Users can also select their apps of choice from their smartphones to enjoy them on Smart TV, and their favorites can also be added to the launcher for easy access. Once set up is complete, users won’t have to worry about it again. Unlike in the past where users had to sign in to each app on the TV, the Effortless Login feature will share and store the login information from a users’ mobile in the 2nd half of this year. The QLED TV allows users to instantly access their favorite social networking or music streaming apps.

 

 

IoT Devices Connected by a Single App

 

According to a survey by business solution provider CSG, 9 out of 10 consumers already own IoT devices, and half of consumers expect IoT to make tasks easier around the home. But, the process of connecting the TV to the peripherals tends to be a hassle for many. The 2018 QLED TV has tackled such challenges once and for all with ‘SmartThings,’ an integrated IoT platform that’s available now.

 

Users can run the SmartThings app on their smartphone and click ‘Add Device’ to automatically find all the IoT devices in the house that users can connect to. When turned on, SmartThings detects IoT devices at home ranging from traditional home appliances like washing machines and air conditioners to baby-cam, lights, doorbell, and locks. Device information in these connected homes can be viewed at a glance on the TV using the SmartThings Dashboard. The TV immediately becomes the control tower of the living room. Users can, for example, operate the air conditioner after checking the home temperature. Or check the remaining laundry time on the washing machine. Users can also choose to charge or run the PowerBot robot cleaner, and take a look at what ingredients are in the Family Hub refrigerator.

 

 

New Family Messenger in the Living Room

 

TV has made it easier than ever to review the pictures and videos taken on a smartphone through the Gallery app. Photos and video clips can be uploaded on Samsung Cloud which is connected to the user’s Samsung account, ready to be viewed on a big screen. When you take a picture on your mobile while you are traveling, you can immediately share your memories with your family as soon as a notification is uploaded to the TV. The Gallery app enables users to share the same content on the family hub.

 

The QLED TV will play the role of a special mediator in the living room to help family members communicate easily on a deeper level.

 

 

No More Multiple Remote Controls. Just Speak to Bixby.

 

The QLED TV has been equipped with ‘One Remote Control’ function which can control various peripherals with one remote control. In particular, this year, it supports not only game consoles, OTT (Over the Top) boxes and speakers, but also audio products connected with optical cables.

 

Bixby Voice also helps make navigating the QLED TV easier. By pressing and holding the remote control voice recognition button, it is possible to search content as well as set up a TV without having to operate it several times. It is a strength that users can find various VOD (Video on Demand) contents such as Amazon, Hulu, and HBO as well as the contents of the set-top box. Users can also get additional information like the soundtrack while watching TV. For example, say “What is this song” to find out what music is playing in the background.

 

Also, devices connected on SmartThings are voice-controlled. With Bixby, users can have a home IoT experience where everything flows smoothly.

 

 

“This year’s smart features of QLED TV have made it easier for users to enjoy the TV experience more conveniently.” said Heeman Lee, Vice President of Samsung Electronics’ Visual Display Business. “We will realize home IoT that changes the lifestyle by various connected devices communicating organically.”

 

 

 

* The SmartThings app is supported on Android 7.0 and above and iOS 10 and above (On Galaxy smartphones, the SmartThings app is available from Android 6.0 and above)

**Specific features and availability may vary by region and market

Samsung and Red Bull Challenge Consumers to ‘See the Bigger Picture’ in a New Extreme Sports Video

 

Samsung Electronics today unveiled a new extreme sports video in collaboration with Red Bull and the legendary Brazilian skateboarder Pedro Barros. Under the theme ‘See the Bigger Picture,’ the new video invites viewers to experience the action and intensity of skateboarding as Barros skates through an indoor structure modeled after some of the world’s most iconic backdrops like Barcelona and New York City.

 

Following the success of Samsung and Red Bull’s first extreme sports collaboration titled ‘See the Unexpected,’ the new concept highlights the intensity of skateboarding while also showcasing the capabilities of Samsung’s QLED TVs. Available in ultra large screen model sizes that range from 65 to 88 inches, the QLED TV can express the most immersive and lifelike picture quality on the market today, capturing every color and movement with pristine clarity.

 

“On the ultra-large screen of QLED TV, viewers will have an immersive experience as they watch the ‘See the Bigger Picture’ video with Pedro Barros in its full glory, and we’re excited to have partnered with Red Bull once again to highlight how brilliant extreme sports appear on screen,” said Sunghee Han, Vice President of Visual Display Business at Samsung Electronics. “As we continue to grow our QLED TV lineup, our partnerships with brands like Red Bull will play an essential role in providing consumers with thrilling content optimized for premium TV viewing.”

 

Throughout the video, viewers are treated to several different concepts within the construction of a virtual, two-story indoor skate park. As Barros skates through the structure, a new aesthetic dimension is revealed, ranging from the bold architecture of Barcelona and the heat of the African desert to the concrete jungles of New York and San Francisco. Globally renowned artists, including RYNoART, Steve Fawler, Kirsten Poulsen, Sophia Langner, Marco Reinhardt, PTLN, NXT LVL and C-Bass contributed to the design of the virtual skate park. All of their work was brought to life by Starelation and a master ramp-builder Andreas Schutzenberger who constructed the concept over an eight-week period.

 

The video’s star, Pedro Barros, is an international sports celebrity famous for winning six gold medals, three silver medals and one bronze medal at the X-Games. He is also the top overall Bowl title-holder from the World Cup Skateboarding for four consecutive years from 2010 to 2013 and was third in 2014 and 2015.

 

The ‘See the Bigger Picture’ video will be shown on QLED TV screens at Samsung retail stores beginning in June, as well as on Samsung and Red Bull social media channels.

 

To learn more about Samsung’s QLED TVs, please visit www.samsung.com.

How Samsung’s Child-Friendly Content Helps Kids Build Digital Confidence

As children grow and begin to explore the world, it is only natural for parents and guardians to worry about the kind of media they are interacting with. The fact is that many of today’s youngsters are true digital natives, able to instinctively navigate their way around smart devices and content with very little assistance from adults. That’s why Samsung had the needs of both children and parents in mind when the company designed its range of settings, modes, and apps specifically for kids. Now, kids can navigate the world of digital media, while grownups can relax in the knowledge that their littles ones are safe and interacting only with age-appropriate content.

 

 

The Kid’s User Experience

 

Samsung has taken a holistic approach to creating a child-friendly digital environment with Kids Mode, an entire interface designed for kids, available on their smartphones and tablets.

 

Kids Mode gives parents flexible control over the apps, videos, music and other content that a child can access. After downloading and installing the app, parents can set up a PIN and a profile for their child and select different controls and restrictions for each profile created. They can also limit how long a child spends on a device each day and monitor their daily activity by app.

 

 

With a simplified user interface in Kids Mode, kids can enjoy a color-rich environment, with large buttons and uncomplicated controls to heighten the fun. The exclusive native apps capture the spirit of play and are easily recognizable by their titles and icon buttons, each featuring one or more of the mode’s four cartoon characters: Crocro, Cooki, Bobby and Lisa. The apps are both a digital playground, and an opportunity for children to gain digital literacy. Crocro Adventure, for example, introduces children to basic concepts of coding, harnessing the power of storytelling to keep young minds engaged.

 

 

Exploring the Wonderful World of Apps

In addition to these native apps, Samsung has optimized Kids Mode for approximately 2,500 more child-friendly third-party apps for learning and play, available for download via Galaxy Apps for Kids. Partnerships with some of the world’s most popular content providers, such as LEGO®*, are sure to amuse, while other local partners such as ABC Mouse (US) and Kakao Kids (KR) have also joined them.

 

 

Galaxy Apps for Kids organizes apps by age group or category, for easy browsing of appropriate content. What’s more, to prevent little hands from making unintentional purchases, downloads are protected and must be authorized with the parent PIN code.

 

 

TV Support for Child-Friendly Media Platforms

 

As TVs become smarter and access to web-based content and streaming services becomes even more convenient, parents are eager to discover age-appropriate content that can be streamed on the TV screen. Since 2013, Samsung Smart TVs that can access the Samsung App Store have offered support for the YouTube Kids app**, a platform that lets kids browse easily, with bigger buttons, simpler scrolling and content divided into four categories: Shows, Music, Learning and Explore. Support for LEGO® TV** is also provided, allowing kids to stream their favorite LEGO® episodes on a TV, with convenient navigation organized by themes, stories and ages.

 

By developing smart, kid-friendly features and devices, such as Kids Mode, Galaxy Apps for Kids, Samsung Kids and support for age-appropriate TV apps, Samsung will continue its efforts to create a fun, educational and safe environment for kids.

 

 

* Availability may vary by location.

** Language and availability may vary by location.

‘All in’ on AI, Part 4: Your Personal Guide Helps Find Your New Favorite TV Show

It’s a problem many are familiar with. There’s a huge amount of content available on TV; so much so that many struggles to find something to watch. Consumers are spoilt for choice and it’s made more difficult by the fact that it’s hard to seek out shows they might like among the many unsuitable ones.

 

People in this situation aren’t alone. The average viewer spends almost an hour every day trying to find something to watch. But there’s a way that Artificial Intelligence (AI) can help with content discovery, and it’s a function that’s already available on Samsung TVs.

 

 

Universal Guide Gives Smart TV the Power to Suit User Tastes

 

Samsung Electronics has introduced Universal Guide to its 2018 smart TVs as a way of helping users find content that fits their tastes. The clever AI deployed as part of the functionality can make suggestions of shows the viewer might like.

 

Universal Guide is an advanced program guide unlike any that came before. It learns a user’s preferences by watching for patterns over the space of a few weeks. It then uses the last two weeks of data to suggest suitable content on the smart TV including live channels. Although similar services have been available before, this is the first to use the power of AI to make intelligent content recommendations.

 

There are five tabs on the Universal Guide: For You, TV Shows, Movies, Sports, and Music. For You is the service that automatically recommends shows it thinks the user will like based on machine learning analysis of previous viewing habits. On the TV Shows, Movie, Sports, and Music tabs, the Universal Guide offers the latest trending content including Over the Top (OTT) content separate from the personalized recommendations on the For You tab.

 

 

Adding Simplicity to the Search for Shows

 

The profile of the average TV viewer is changing. It’s impossible to ignore the effect of Over the Top (OTT) streaming services such as Netflix and Amazon Prime Video. It has given rise to a generation of cord cutters – people who have severed ties with traditional cable suppliers. As a result, they have opened up new levels of flexibility where they can watch TV as and when they want. They can even binge-watch their favorite shows.

 

Responding to this trend, TV, which remains the most treasured watching platform, has been increasing its services. Samsung smart TVs provide video services from the likes of YouTube and Netflix and music services from Spotify. Additionally, thanks to the TV PLUS feature on Samsung smart TVs, viewers can watch video on demand without installing any extra apps. Everything is seamless and integrated. The AI-powered Universal Guide makes searching through this large amount of content intuitive.

 

 

Top Choices All Over the World

 

What makes Universal Guide different from other content recommendation algorithms? It reflects the latest trends, in addition to the user’s past viewing patterns. Universal Guide makes it easy to find the latest trending content no matter where the user is. After purchasing a Samsung smart TV, the user can input a regional code, which enables the TV to recommend the latest popular content based on the user’s location information. Combining viewer’s history and trending content in the area, Samsung 2018 smart TVs can recommend shows that would likely appeal to the user’s taste, anywhere in the world.

 

 

Taking AI to the Next Level

 

This is an experience that will only get better. Universal Guide already uses AI to grant access to content intuitively without a complex procedure. In the second half of this year, Samsung Electronics will further advance a content recommendation algorithm that will use AI to pick out not only real-time broadcast content but also OTT content. After that, the algorithm will evolve to be able to cater to individual user needs, instead of recognizing the viewing patterns of the whole family. In addition, Samsung plans to give the most optimal experience that a TV platform can bring by making the content viewable on mobile. The company also plans to add eSports and home shopping tabs to its smart TVs.

 

The needs of the content market and consumers are continuously changing. Universal Guide, with the power of AI, is changing things further still. But the mark of success will always be ease of use and an optimized viewing experience.

 

 

※ Content/specification availability may vary depending on region and/or content provider

[NEXT for QLED] Part 2: Making the Difference in the Ultra-Definition TV Era

As screens get bigger, the quality of the picture on the screen becomes more important. Big screen TVs are the main source of growth in an otherwise flat market. And with big screens comes higher resolutions.

 

No matter how big the TV screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.

 

But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.

 

 

UHD TV Beyond FHD TV

 

Worldwide UHD TV sales surpassed FHD (Full High Definition) TV for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.

 

Samsung UHD TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.

 

 

What is the Standard for Ultra-High-Definition?

 

In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?

 

Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.

 

 

Blacks and Colors Transformed

 

A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.

 

QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.

 

Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.

 

 

When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.

 

Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20th Century Fox, Panasonic and Warner Bros.

 

 

AI Upscaling the Content

 

High quality content is as important as the ultra-high definition TV specification.

 

Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.

 

The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.

 

‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.

 

What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.

 

 

QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”

 

“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”

[NEXT for QLED] Part 1: Samsung Dominates the Large Screen TV Market

When it comes to the state of the current TV market, it’s clear that consumers are after larger screens, a trend driven by rising income levels and changing consumer expectations. Recent years have seen the standard for what constitutes a large screen TV change. Whereas previously, large screen TVs were classified as measuring 55-inch. Now, that classification has crept up to TVs over 65- or 75- inch in size, with the super large category also now a category in its own right.

 

 

 

Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.

 

The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times, and the demand for large-sized Samsung TVs almost doubled in Korea.

 

 

Almost Half of 75-inch TVs Sold Worldwide Made by Samsung

 

In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.

 

Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.

 

The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.

 

For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year. To meet and hone in on the growing customer demand in this segment, Samsung has strengthened its 75-inch and larger TV lineup in the four series lines (Q6F, Q7F, Q8C, Q9F) of the 2018 QLED TV portfolio.

 

 

QLED Leads Larger TV Market with Aims to Double its Growth

 

Samsung’s 2018 QLED TV lineup has received strong reception since its global launch in March this year, for example experiencing a sevenfold increase in number of units sold in the first four weeks following launch in the United States compared to last year. In China and South Korea, sales volume doubled in the first quarter of 2018, compared to the fourth quarter of last year.

 

Samsung will continue its growth in both sales and innovation involving QLED TV.  Samsung’s 2018 QLED TV lineup has incorporated various additional functions to optimize high-resolution content for a very large screen, delivering a mesmerizing, immersive experience. Among other standout features, Samsung’s QLED TV is the world’s only TV delivering 100% color volume, and has been upgraded with technologies such as ‘Anti-reflection’ so users can enjoy pure blacks without reflection. ‘HDR 2000’ enhances the level of brightness and expressed detail, and 4K Q Engine, automatically upscales content to 4K resolution, optimizing the content for the big screen.

 

Samsung QLED TV has also been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.

 

“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Jongsuk Chu, Senior Vice President of Visual Display Business, Samsung Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”

 

[Infographic] Looking Back at Samsung’s Milestone TV Innovations

Samsung Electronics has been the world’s number one TV manufacturer for 12 consecutive years now. During that time, Samsung TVs have continuously raised the bar when it comes to design, color accuracy and image quality, offering consumers increasingly more immersive and enjoyable viewing experiences.

 

In 2006, the beginning of Samsung’s market-leading run, the company laid the foundation for a new era of TV design with the unveiling of the Bordeaux, an LCD display with an elegant, wine glass-inspired form. Since then, Samsung TVs have become synonymous for pairing refined designs, like the Bordeaux’s, with first-of-their-kind innovations that take the viewing experience to new heights.

 

For example, in 2009, Samsung launched the world’s first edge-lit LED TV, which, in addition to being incredibly thin, introduced consumers to a new level of picture quality. That groundbreaking development was followed up, in 2010, by the world’s first 3D LED TV, which opened the door to a world of immersive 3D entertainment. That same year, Samsung unveiled the world’s first smart TV app store, and in 2011, the company launched Smart Hub, its intuitive smart TV user interface.

 

Other pioneering developments that demonstrate Samsung’s position ahead of the curve include the launches of the world’s first OLED TV, in 2013, and the first curved and bendable UHD TVs, in 2014.

 

Samsung’s new QLED TVs represent the pinnacle of this innovative history. The TVs’ combination of premium aesthetics and lifelike visuals has prompted many consumers to rethink how they assess a TV’s immersive qualities.

 

Featuring new Bixby integration and powered by quantum dot technology, QLED TVs offer a viewing experience defined by seamless controls and immersive visuals. The TVs’ ability to provide 100 percent color volume enables them to produce much brighter and deeper colors, allowing content to be displayed in the manner that producers intended.

 

QLED TV’s engrossing visuals are complemented by a minimalist design that eliminates distractions to enable users to be utterly immersed in their content. This aspect of the design is bolstered by both the One Invisible Connection, which seamlessly combines the AV and power cords, as well as those of peripheral devices, into a single, transparent cable, and the new Ambient Mode, which allows the TVs to display ambient images that enable them to seamlessly blend in with their surroundings.

 

Going forward, Samsung will continue to innovate with exciting TV technologies that will foster even more enriching and immersive viewing experiences. These include quantum dots, as well as the self-emitting MicroLED modules that the company debuted at CES 2018. Look forward to more updates on that milestone development in the latter half of this year.

 

Check out the infographic below to learn more about Samsung’s recent landmark TV technologies.

 

[Design Story] Samsung’s 2018 QLED TVs Take Immersion to New Heights

 

Samsung Electronics designed its 2018 QLED TVs to help redefine ‘immersion’ as it relates to TVs. The devices feature a finely polished design that naturally blends in with its surroundings, fostering captivating viewing experiences when on, and enabling users to remain completely immersed in their daily activities when off.

 

Introducing the new, intricately refined QLED TV – a TV whose engrossing visuals and boundless, 360° design offer users the unprecedented experience of total immersion.

 

 

Eliminating Distractions

 

The 2018 QLED TVs’ clean-cut design enables users to be utterly immersed in their favorite content. Because convoluted cables are distracting, the TVs feature the One Invisible Connection, which combines the AV and power lines, along with the cables of peripheral devices (via the One Connect Box), into a single, transparent cable that eliminates visual distractions and keeps the area around the TV tidy. This first-of-its-kind innovation can also be extended up to 15 meters, so users may freely position their TV without worrying about its proximity to a power source.

 

 

QLED TV’s minimalist styling is bolstered by its No Gap Wall-mount, which allows the display’s sleek metal frame to be neatly and easily installed flush against the wall. Each TV is also compatible with an array of stylish stands. Designed to blend in with a wide range of living spaces, the stands ensure that the displays look stunning from any angle, and offer users the freedom to position their TV wherever suits their lifestyle.

 

 

Built to Blend In

* The image shown is for illustration purposes only. The details in the screen may differ from the actual product, and product specifications may vary depending on region and model.

 

When crafting the TVs, Samsung carefully contemplated a design that would gracefully harmonize with its surroundings even when the TV was turned off. This ultimately led the design team to develop QLED TV’s new Ambient Mode, which makes it seem as if the TV is projecting the wall behind it. This design element creates a sense of spatial consistency by enabling the TV screen to seamlessly blend in with the wall.

 

The SmartThings app features an array of built-in images to suit a wide range of living spaces, and also allows users to take a picture of their own wall to set as their Ambient Mode image. Useful day-to-day information, such as the time, weather or news, can also be also displayed in real time, and accessing the feature is simple, thanks to the addition of a dedicated Ambient Mode button on QLED TV’s One Remote Control.

 

 

In addition, thanks to Samsung’s energy-efficient technology, Ambient Mode is easy on electricity bills. When activated, the screen brightness is automatically adjusted according to the viewing environment to minimize power consumption. And because Samsung’s QLED technology is guaranteed to be burn-in free, users may enjoy the feature without worry.

 

 

Illuminating the Essence of the QLED TV Experience

*Onscreen images are not embedded in the product.

 

Samsung’s 2018 QLED TVs completely redefine the viewing experience. Rather than describing that experience with a plethora of words, Samsung has chosen to express the product’s concept with a variety of images.

 

Samsung has crafted Onscreen images that offer users unique visual encounters, taking ordinary things such as a flower, a butterfly or a feather, and transforming them to create visually extraordinary experiences. These visually rich Onscreen images showcase colorful splendor, effectively setting the stage for QLED TV’s vibrant images and exceptional picture quality.

 

As the new ‘face’ of Samsung’s 2018 QLED TVs, Onscreen images are both points of intersection between the user and the product, as well as channels through which Samsung conveys its design values of injecting the sheer joy of viewing into everyday life.

 

 

‘All In’ on AI, Part 2: Driving the Evolution of 8K Picture Quality and Advanced Sound on TV through AI

What do you consider important when watching the Olympic Games on TV? Vivid picture and sound quality on your TV would be able to provide you a lifelike experience just as if you were onsite at the Games. The artificial intelligence (AI) technology which Samsung Electronics recently unveiled at CES 2018 promises to deliver this kind of experience, with picture quality nearly the equivalent of 8K (7,680 × 4,320) resolution, as well as optimized sound, for real-time and other video content.

 

The new AI technology achieves close to 8K resolution and enhanced sound quality by aligning with the unique characteristics of the specific content, a step up from typical upscaling technology used to improve image quality. So how exactly does it work? Let’s take a closer look.

 

 

Enjoy any content in 8K through Machine Learning

 

The world’s first 8K AI Technology that realizes a definition nearly the equivalent of 8K is based on Machine Learning. Computers or smartphones run according to directive values that humans enter. In contrast, Machine Learning refers to the way AI learns certain patterns and gives optimized answers based on various examples.

 

Samsung’s Machine Learning Super Resolution (MLSR) utilizes AI technology to compare low and high-quality versions of the same content to learn the technological differences between the two and form a vast database. It analyzes millions of pieces of video content and finds a correlation. Based on its analysis, it can select the optimum filters that support brightness, the level of blackness, spread and other errors from all inputs, and transform low-definition content to close to 8K high definition.

 

The input content is recognized as ‘real-time’ based on a frame and is enhanced by scenes, which makes it possible to upgrade image and sound quality immediately, regardless of whether the video source is live streaming or OTT (Over The Top).

 

 

8K picture quality through AI, what’s the difference?

 

Other upscaling techniques require human input to compare low-resolution and high-resolution scenes and find ways to reconstruct them. However, Samsung’s AI Technology enables it to self-study millions of images on its own using MLSR, allowing much-improved accuracy compared to conventional technologies.

 

There are three elements to improving picture quality on displays. First is ‘Detail Creation’ that sharpens the detail of expression and improves the texture to areas with low definition that have become blurry after compressing the file. Second, ‘Edge Restoration’ defines the edges of text, people or objects in a video, moving pixels on the borders to thin them down to increase legibility and visibility. For example, if text context is spreaded along the edges, the video will be adjusted around the text for clarity. In a video that shows the moon, Edge Restoration improves details of the moon’s shadow and enhances the darkness of the background for a clear distinction. Lastly, ‘Noise Reduction’ gets rid of static noises generated during high compression or recompression of files. In order to transmit an image, it is necessary to compress the image. In this process, various ‘noises’ such as a jiggling point or a squared dot can be effectively removed according to the image characteristics.

 

 

AI delivers immersive sound effects

 

When watching dramas or movies, realistic, immersive sounds are as important as picture quality. Samsung’s AI technology not only transforms low-definition into high-definition, but also optimizes the sound quality of content.

 

Conventional TVs provide multiple view settings such as movie mode and sports mode according to the genre of content. With Samsung’s new AI technology, content can be automatically analyzed by characterizing scenes to provide optimum sounds.

 

For example, let’s say you were watching a movie that includes musical performances. AI technology can highlight the music in a way that allows you to experience the sound as the actual characters would. When the crowd applauds after the performance is over, you would hear the clapping the same way as if you were in the crowd in the movie. When characters are speaking, AI adjusts the sound to make sure the lines are communicated clearly.

 

Imagine you were watching a relay broadcast of the 2018 PyeongChang Winter Olympics that started last week. AI will enhance the voice of the announcer so that you don’t miss who’s up next. When a game has started, AI will increase the background sound to deliver the liveliness of the actual game. With this tailored sound adjustment scene by scene, audiences can enjoy the best sound quality for any genre of content.

 

Samsung developers plan to continue to improve sound quality according to the preferences of individual viewers so that each viewer can enjoy the best TV viewing experience, right for them. Because volume patterns differ for every user, and the viewing environment can change according to the time of day and other factors, the sound will be accordingly adjusted and optimized to provide the most enjoyable experience to each individual viewer.

 

 

Why does 8K AI technology matter?

 

As customer needs for high-definition TVs and content increases, some terrestrial broadcasting stations have committed to working towards UHD delivery, and various IPTV and cable channels have initiated 4K UHD (3,840 × 2,160) services. However, even as the TV industry begins to launch 8K (7,680 × 4,320) TVs, the reality is that 4K content is, as of yet, still not fully utilized in homes.

 

In this context, Samsung has proposed a new direction for TV technology by combining 8K UHD display technology and premiere content through AI. Samsung has developed an AI algorithm that automatically enhances picture quality to solve the problem of limited high-quality content. As example, AI technology plays a key role in the 85-inch 8K QLED TV technology that Samsung introduced at CES 2018.

 

Samsung will begin the process of applying AI technology to its 8K QLED TVs from the second half of this year, and viewers will soon be able to enjoy UHD quality video that is nearly 8K in resolution and delivers optimized sound for any type of content. A genuine 8K era is now on the horizon, and Samsung will continue to lead the way.

[Interview] The Works of Pine Tree Photographer Bien-u Bae Comes into The Frame

 

Forty-eight years ago, renowned photographer Bien-u Bae pressed a shutter button for the first time. Since then, he has become one of Korea’s most important artists, and is most known for his meditative landscape photographs, particularly those that feature pine trees as their primary subjects.

 

Today, Bae’s works are being introduced in a completely new light; eight of his famous photographs are available via The Frame’s Art Store starting February 1. And, thanks to The Frame’s cutting-edge digital technologies, viewers can experience Bae’s photographs in a way that has never been possible before.

 

Samsung Newsroom recently visited Bae’s workshop in Korea to talk about the digitization of his works, as well as his thoughts on art and The Frame.

 

One of Bae’s pine tree series, filled with uniquely Korean sentiment. The British singer/songwriter Elton John bought this picture.

 

 

The Global Appeal of Pine Trees

Bae’s most popular photographs to date are those that reflect the haunting and ethereal qualities of Korea’s pine tree forests. These images, like many of Bae’s, have an almost calligraphic quality and are saturated with a Korean-influenced visual vocabulary.

 

Pine trees have singular symbolic importance in Korean culture, but they also exist in various corners of the world, as Bae points out when he shows us a beautiful image of pine trees on a small island not far from Cannes, France. Pine trees are universal but there’s a subtle distinction from region to region.

 

Whatever the different characteristics may be, however, the pine trees in Bae’s pictures are all meant to encapsulate the traditional, meditative sentiment of the Korean culture. His unique ability to capture various pine trees in this way, as Bae playfully quips, is perhaps why he has “been able to take pictures of pine trees for such a long time.”

 

Bae explains how pine trees can be found all around the world, though their characteristics are slightly different depending on their environment.

 

The universality of pine trees, and Bae’s inspirational ability to capture their intrinsic beauty, is one of the reasons why Bae’s works are appreciated worldwide. So appreciated, in fact, that he has achieved international attention with prominent collectors owning his work. Both the singer Elton John and former US president Barack Obama have Bae’s photos hanging in their halls.

 

 

The Frame – An Extended Definition of Art

 

To make his work even more accessible, Bae recently collaborated with Samsung Electronics to make his photographs available on The Frame, a product he feels will change how we interact with art.

 

“I love the idea that by simply hanging a TV on a wall, viewers can feel as if they are inside of a museum,” Bae said. “The Frame will change the way we appreciate art in our daily life.”

 

To ensure that his photographs are displayed as accurately as possible, Bae participated in the detailed calibration of the digitization of his works. By taking extra care to calibrate the micro pixels of each image, he was able to make certain that his photographs maintained the best possible quality.

 

“I think The Frame makes my works more colorful,” Bae explained. “If we look at ‘Jongmyo,’ one of my photographs of a royal ancestral shrine in Korea, we need to closely examine the image to see the rain in the scene. But when viewed on The Frame, the rain is easier to see and the background looks livelier.”

 

“Jongmyo” by Bae

 

 

Merging the Analog and Digital Worlds

Bae went on to further explain his thoughts about the differences in the analog (or film) and digital.

 

“The experience of taking pictures with a film camera is completely different than that of using a digital camera,” he said. “In order to capture the perfect shot with a film camera, we have to calculate every aspect of the photograph before taking the shot.”

 

But just because Bae admires the beauty of film photography does not mean that he does not recognize the advantages of digital technology.

 

“When I see my works displayed on The Frame, I’m automatically reminded of my favorite poem,” Bae noted. “My photographs have become poetry for me. Thanks to digital technology, anyone can now enjoy art in their daily life as if in a gallery.”

 

 

 

Film Photography, in a New Light

Bae reproduces images with cameras and light is his medium. It has been said that he “paints” through his photographs.

 

“Both photographs and paintings are kinds of art that capture light within a specified border. It could be meaningless to categorize these forms of art because they both revolve around light,” he stated.

 

The Frame will provide a new way for people to enjoy numerous forms of art, including Bae’s inspirational photographs, as the digital revolution continues to change the way we experience the world around us.

 

Bae still uses the film cameras pictured above, which have grown old with him during his long journey as a photographer.

 

 


The Frame Is

A lifestyle TV that transforms from a television into a gallery-like art display. The Frame is designed not only to provide a premium entertainment experience, but also to enhance the look of a home, just like a piece of artwork that the consumers would hang on their walls.

 

Through Art Mode, users can select to display works from Samsung Collection, Art Store or their own personal images in My Collection. Samsung Collection offers more than 100 free pieces of art, while Art Store showcases more than 600 works available for purchase.

 

76 percent of users who connect The Frame to the internet frequently use Art Mode, with the average time of daily operation being 5.5 hours. Meanwhile, 80 percent of users are maintaining the subscription to the Art Store, which is a similar figure compared to music and movie subscription services.

 

20th Century Fox, Panasonic and Samsung Gain Momentum for Best Possible TV-Viewing Experience with HDR10+ Technology

20th Century Fox, Panasonic Corporation and Samsung Electronics today announced updates to the associated certification and logo program for the open, royalty-free dynamic metadata platform for High Dynamic Range (HDR), called HDR10+ which they initially announced last year at IFA.

 

The HDR10+ platform will soon be made available to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee. Companies can view the new logo, learn about the license program including final specifications, adopter agreements and sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org. In addition, Ultra HD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators enabling Ultra HD Blu-ray players to enter the market. Details on the content transfer and interface format for the content creation pipeline will also be released shortly.

 

HDR10+ will offer a genuinely premium HDR experience for viewers through a device certification program ensuring an accurate representation of the creative intent expressed in the content. Also, its workflow improvements for creators will encourage increased production of premium HDR content.

 

The HDR10+ license program will provide interested companies with the necessary technical and testing specifications to implement HDR10+ technology in a way that both maintains high picture quality and gives each manufacturer the ability to apply dynamic tone mapping innovatively. The accompanying certification program will ensure that HDR10+ compliant products meet good picture quality and deliver the creative intent of movie directors and cinematographers. A certified product will feature the HDR10+ logo, which signifies the product’s excellent picture quality.

 

 

Key aspects of the license program will include:

 

  • Benefits for device manufacturers (e.g., TV, Ultra HD Blu-ray, OTT STB, etc.), content distribution services providers, SoC manufacturers, content publishers, and content creation tool providers.
  • No per unit royalty.
  • A nominal annual administration fee for device manufacturers, SoC manufacturers and content distribution service providers.
  • Technical specification, test specification, HDR10+ logo/logo guide, patents from the three companies directly related to the technical specification and the test specification.
  • Certification for devices will be performed by a third-party, authorized testing center.

 

Once the HDR10+ license program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products.

 

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” said Danny Kaye, Executive Vice President of 20th Century Fox, and Managing Director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

 

Support continues to grow for HDR10+ and companies are looking forward to applying the 3C specifications and certification program. More than 25 companies spanning many different industries have expressed strong interest in supporting the HDR10+ platform, further reinforcing its path to success.

 

Amazon Prime Video, the first streaming service provider to deliver HDR10+, has made the entire Prime Video HDR library available in HDR10+ globally. The Prime Video HDR10+ catalog includes hundreds of hours of content such as Prime Originals The Grand Tour, Golden Globe®-nominated The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles.

 

Warner Bros. Home Entertainment will support HDR10+ to enable a dynamic metadata solution for Warner Bros. content to Samsung, Panasonic and other HDR10+ capable 4K HDR TVs. “Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers,” said Jim Wuthrich, President of the Americas and Global Strategy, Warner Bros. Home Entertainment. “With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalog of over seventy-five 4K HDR titles to the home across a broad range of HDR10+ capable TV’s.”

 

The new HDR10+ technology optimizes picture quality for next generation displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast, which makes for an enhanced viewing experience. HDR10+ technology optimizes the performance of many 4K ultra-high definition TVs, enabling playback on a wide range of next generation TVs bringing user experience much closer to the original creative intent for Hollywood films.

 

“By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, Director of Panasonic’s TV Business Division. “Accordingly, Panasonic anticipates wide support for HDR10+.”

 

“Samsung is committed to technological innovation across our TVs and HDR10+ represents an evolution in display quality for the best possible viewing experience,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We have also designed the HDR10+ platform to encourage future development in order to deliver further enhanced technology in the years to come.”

 

20th Century Fox, Panasonic and Samsung will show technical demonstrations of HDR10+ technology at CES 2018. Accredited journalists or parties interested in the licensee program may email chris.bess@fox.com for more information. Accredited journalists can see Panasonic’s HDR10+ technical demo at its suite at the MGM Grand Conference Centre. A HDR10+ technology demo will be held at Samsung’s First Look event at Enclave Las Vegas on 7th January.

 

To learn more about the HDR10+ license program, please contact the HDR10+ license administration office at info@hdr10plus.org.

 

 

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third-party partner film and television programming. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™, Digital and VOD. Twentieth Century Fox Home Entertainment is a subsidiary of 20th Century Fox, a 20th Century Fox Company.

 

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

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