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Create more effective ads for today’s consumer

Consumers are more curious and more demanding than ever before. They expect to get things done faster–engaging with ads that are uniquely relevant to them. In fact, 91 percent of mobile users bought or plan to buy something after seeing an ad they described as relevant.1 That means it’s critical for marketers to create a wider variety of ads that are diverse.

By creating more diverse ads and utilizing Google’s machine learning, your ads will be more helpful, more personalized, and relevant to more people. This means your ads can show more often, reaching potential customers when they’re looking for what you have to offer. We know this kind of optimization works: On average, advertisers that combine Google’s machine learning with multiple creatives see up to 15 percent more clicks.2

Creating relevant ads at scale can be a challenge, and products like responsive search adsresponsive display ads, and Universal App campaigns can help. That’s why we’re introducing new insights to make it easy for you to create the ad experiences your customers expect.

Get more out of your responsive search ads

Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads.

  • To make it easier for you to create more effective responsive search ads, you’ll now be able to preview ad combinations as you build them. This shows you what your ads might look like, and you can even browse through them to double-check your work.
  • You can also view reporting for headlines, descriptions, and top combinations to help you see what’s showing up most often on the search results page.
RSA Best Practice

New best practices for Search ad groups

Apartments.com is a leading online resource for home and apartment rentals. Using responsive search ads, the brand was able to create ads that were more relevant to people at key moments in the rental process. As a result, Apartments.com saw a 10 percent lift in clicks. ForRent.com, another brand in the Apartments.com network of sites, saw a 16 percent lift in clicks with a similar strategy.

Measure the strength of your ads

Innovations like responsive search ads can help you create relevant, personalized ads at scale. However, it can be a challenge to know when these ads have the right amount of information. That’s why we’re introducing ad strength.

You’ll see ad strength both when you write a responsive search ad and as a column in Google Ads. Ranging from “Poor” to “Excellent,” this metric measures the relevance, quantity, and diversity of your ad copy. Combined with actionable feedback, ad strength makes it easy for you to improve the effectiveness of your ads.

Ad Strength UI

Use ad strength to create more effective responsive search ads

Ad strength will be available as a column starting in early September, and in the responsive search ad creation interface over the next several weeks. Support for responsive display ads will follow in the coming months.

To get started with ad strength, we recommend providing as many distinct headlines, descriptions, and other assets as possible. This will help Google’s machine learning generate a larger number of relevant, effective ad combinations.

  • For a responsive search ad, provide as many headlines and descriptions as makes sense for your business. If you’re having trouble getting started, we recommend focusing on creating at least five headlines.
  • For a responsive display ad, provide up to 15 images and five logos, headlines, and descriptions per ad.

Promote your app at scale

App marketers are also making the shift to more diverse creative. With Universal App campaigns, Google’s machine learning automatically combines your creative assets with content from your app store page to create personalized, relevant ads at scale.

We recommend providing at least four to five text, video and image assets in varying lengths and sizes. If you’re looking for more guidance, we have an online course to help you design and optimize your creative for a Universal App campaign. If you want to learn more about promoting your mobile app in Google Ads, you can view the other courses at g.co/learnappads.

1. Google / Purchased, April 2017

2. Google internal data

Introducing Samsung Newsroom Thailand

  Samsung Electronics has officially launched a newsroom in Thailand that will offer local media, partners and consumers access to the company’s

Stevie Awards Honors Cisco Collaboration Team

Cisco has won two International Business (Stevie) Awards, recognizing our achievement in marketing for Re-Branding/Brand Renovation of the Year and Marketing Executive of the Year categories.

Tracking Time on a Mac? Here Are the 18 Best Apps of 2018

It’s never been so easy to get distracted. Forget social media — even if you have the willpower to ignore your Facebook feed, can you resist the ping of a new email notification? The interesting headline of the latest Entrepreneur article? The pop up of a text on your iPhone? If you work from an…

The post Tracking Time on a Mac? Here Are the 18 Best Apps of 2018 appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Amazon DynamoDB – Features to Power Your Enterprise

I first told you about in early 2012, and said: We want you to think big, to dream big dreams, and to envision (and then build) data-intensive applications that can scale from zero users up to tens or hundreds of millions of users before you know it. We want you to succeed, and we don’t […]

‘Tis the season for planning holiday travel

While it may seem early, many people have already started planning trips for the upcoming holiday season. To help you save money and confidently book holiday travel, we’re sharing holiday price trends, tips and a few new tools from Google Flights and Hotel Search.

With the help of the Google News Lab and Polygraph, we created a handy tool that shows how prices change—based on when you book and where you’re traveling—for flights to popular holiday destinations. It’ll even help you find hotel deals for Thanksgiving, December holidays and New Years.

If saving money is your goal, take a day or two off at the start of the week after Thanksgiving; many routes have lower than average prices with a return on Tuesday, November 27th or Wednesday, November 28th.

If you’re planning to go on vacation, we’ll also show you what destinations have unusually low hotel prices during these holidays. As you browse hotel destinations, we’ll show you some of the most popular things to do when you get to your destination, based on the activities that others have saved in Google Search and Maps. 

  • Winter holiday flight price trends infographic
  • Winter holiday hotel deals infographic
  • Winter holiday things to do infographic

See how your Thanksgiving flight price stacks up  

For Thanksgiving this year, we’re showing a new tip when you search in Google Flights on your phone. It shows you whether the price you’re seeing for a given flight is a “good” price—that is, is it unusually low, is it typical, or is it high—based on historical prices and prices available so far this year.

Flights Thanksgiving Price Insights

Find good flight deals in the Explore Map  

We’ve also added new ways to find great deals in the Explore Map in Google Flights. If you’re flexible on your travel location or dates for an end-of-year getaway, you can search for destinations like “Southern Europe,” then choose either specific or flexible dates. Google Flights searches through thousands of possible destinations, analyzes their historical flight prices and then highlights cities with good deals in green.

Google Flights deals in Explore

Check hotel price trends and comparisons

Hotel room rates can also fluctuate, especially when rooms are selling out fast for holidays like New Year’s Eve. We’re adding Price Insights for Hotels, which lets you see how prices evolve over time for the dates of your trip.

Say you’re looking to stay at a hotel in San Diego on Christmas. You can now explore that hotel’s historical prices, if it’s lower or higher than usual, and compare that price to other hotels in the same destination within a similar price range–and of the same star rating– during the same time period.

Winter holiday hotel price insights

It may be August, but if you  start booking your holiday travel plans by mid-September, you’ll be giving yourself the best holiday gift of all—a little extra cash.

The Best Tools for Video Conferencing in 2018

We get it. Meetings are hard enough when you’re all in the same room, let alone when you’re distributed across the globe. It can be a challenge to facilitate the same level of collaboration and communication with virtual meetings. But it’s not impossible. Not when you have the right technology. Here are six tools you…

The post The Best Tools for Video Conferencing in 2018 appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Threat Roundup for August 17-24

Today, Talos is publishing a glimpse into the most prevalent threats we’ve observed between August 17 and August 24. As with previous round-ups, this post isn’t meant to be an…

Galaxy Note9 Lands in India

On August 22, Samsung Electronics hosted a launch event for the Galaxy Note9 in Gurgaon, New Delhi, India. Highlighting Samsung’s entrance into the Indian

Helping boost diversity in local newsrooms

Local journalism is among the most trusted sources in the U.S. But in order to report on and reflect the issues that matter to local communities, journalists and editors working in those newsrooms need to be reflective of the places and people they serve. The data is not encouraging—according to the Newsroom Employment Diversity Survey, in 2017, minority journalists comprised only 16.6 percent of the workforce in U.S. newsrooms—only a half- percentage point improvement from the previous year.

To help the local news industry with this diversity challenge, the Google News Initiative is partnering with the Local Media Association (LMA) to offer 50 scholarships to the Media Transformation 2018 conference taking place in Kansas City September 25-27. These scholarships will be awarded to a diverse mix of under-represented candidates on a first-come first-serve basis. The conference will educate attendees on sustainable business models, innovation, and media transformation for local news companies—and provide scholarship attendees an opportunity to grow their own careers and skills while bringing best practices back to the organizations they serve.

We’re also supporting the Women in Local Media Summit during the conference to advance women’s presence in the industry. The GNI will provide training, research and content to the LMA to enable a transparent discussion about increasing diversity of staff and news coverage during this session.

The Google News Initiative was formed to build a stronger future for journalism, in collaboration with the industry. Diversity in local journalism is core to that mission and we’ll continue to look for opportunities to help drive diversity and inclusion.

Animal crackers in my trends (and other searches out of the box this week)

Packing some animal crackers in your brand new lunch box? You might notice something different—read on for more about your favorite non-cookie, and for some of the week’s top Google searches (with data from the Google News Lab).

Animal crackers get a wild new look

This week, Nabisco announced that the animals on its famous packaging will no longer be depicted behind bars after PETA recommended that the company think … outside the box. So we’ve agreed that the animals should roam free, but now for the ultimate head-scratcher (searched by many people this week): “Why aren’t animal crackers called cookies?” Political animals must love animal crackers because D.C. was the region with the most searches for animal crackers this week.

Any excuse for a new backpack

The kids are headed back to school, and their curious minds are searching for “How to sneak candy into school.” Clearly, everything’s going great so far. Calculators, backpacks and pens were the most-searched school supplies, and when it comes to prepping for school, the kids are wondering about “backpacks for school,” “outfits for school,” and “hairstyles for school.” I feel you—where can I get some advice on hairstyles for work?

Rounding the bases

The Little League World Series is underway, and the winner will be crowned (helmet-ed?) on Sunday. Search interest for certain teams shot up like a fly ball: searches for “Panama Little League World Series” were up 2,000 percent, ditto for “Little League World Series Japan vs. South Korea” (up 2,500 percent). From up in the nosebleeds, people less familiar with the Series wondered, “How many innings in Little League baseball?”

Hurricane Lane

The category two storm is getting closer to the Hawaiian Islands, causing excessive amounts of rainfall on the Big Island and a 3,500 percent increase in search interest for “Hurricane warning Hawaii.” To get ready for the storm, people are looking to the past: One of the top searched questions in Hawaii this week was “What category was Hurricane Iniki?” (one of the biggest hurricanes to hit Hawaii back in 1992).

My stars!

This week, a NASA intern took some profanity-laced language to the Twitter universe. It resulted in the loss of her internship—but there was a 3,350 percent spike in search interest for “NASA internship” so sounds like other people are interested in the job. Elsewhere in the search stratosphere, some are questioning the agency’s merch: “Why are NASA shirts popular?” was another one of this week’s trending questions about NASA.

Elections roadshow: supporting journalists’ midterm reporting

Journalists play a key role in making sure everyone has access to accurate information. From the spread of misinformation that can sway public opinion to digital attacks that take news websites offline, threats to quality journalism make it difficult for journalists to do their jobs.

As a part of our commitment to help people engage with democratic processes, the Google News Initiative is working across the world to support journalists in the lead-up to major elections.

Ahead of the midterm elections in the U.S., the Google News Initiative partnered with the Society of Professional Journalists Training Program to lead workshops in ten states and Washington D.C between now and November 6th.

Host cities will include:

  • Indianapolis, Indiana
  • Dallas, Texas 
  • Austin, Texas 
  • Las Vegas, Nevada  
  • Phoenix, Arizona
  • Philadelphia, Pennsylvania
  • Columbus, Ohio
  • Milwaukee, Wisconsin 
  • Madison, Wisconsin
  • Morgantown, West Virginia
  • Minneapolis/St. Paul, Minnesota
  • Miami, Florida 
  • Washington D.C

In each city, the trainings will cover a wide range of Google tools and best practices for journalists covering elections including:

Safety and Security
This is especially important for journalists in the field conducting sensitive, difficult, and sometimes dangerous reporting. According to a recent study of more than 2,700 newsroom managers and journalists from 130 countries, at least half of those surveyed don’t use any tools or methods to protect their data and information online. During the training, you’ll learn how to protect yourself and your news organization from hacking, phishing, malware, censorship and other digital attacks.

Verification and Fact Checking
With content developed in collaboration with First Draft News, we’ll cover time-saving methods to verify the authenticity and accuracy of images, videos and reports that you find in social media and elsewhere online.

Data Journalism
Data journalism helps to tell deep, insightful stories. We’ll cover how to find, analyze, interpret and visualize data in compelling new ways—and help your audience gain a deeper understanding of election data and campaigns.

In addition to Google tools, the Society of Professional Journalists will be providing training on ethics and elections. You can learn more and sign up to these free training events at https://www.spj.org/election18.asp.   

If you can’t join a session, we’ve also provided free training materials for educators on these topics, as a part of membership to the Google News Initiative University Network. You can learn more about these modules and the University Network here.

To learn more about other Google tools for elections and beyond, and to review self paced training visit g.co/newstraining. We look forward to seeing you later this year in a city near you!

Exclusive new organic acquisition insights on the Google Play Console

Posted by Tom Grinsted, Product Manager, Google Play

We’ve updated the Play Console acquisition reports to give new insights into what users do on the Play Store to discover your app. It’s a great way to super-charge your App Store Optimization (ASO) and onboarding experience.

One of the things every developer wants to know is how people discover their app or game. User acquisition reports in the Google Play Console are a great way to understand this. For many apps and games, a stand-out source is Organic traffic — it’s usually the largest or second largest source of store listing visits and installs.

Organic traffic is made up of people who come to your store listing while exploring or searching the Play Store. These visitors might find your app in a seasonal collection, from featuring, or while searching for a specific use case or term.

Until recently, this traffic has been bundled together with no breakdown of data into user behavior. With our latest updates we have changed this by introducing new and exclusive acquisition insights to the Google Play Console. These enable you to understand what people in the Play Store do to discover your app or game. They reveal how many people discover your app through exploring the store, and how many search to find your app, and even the search terms they use!

App Store Optimization (ASO) is vital to driving your organic traffic and this update enables you to do this with more data and better understanding.

A new data breakdown

When you visit the user acquisition report, the first change you’ll notice is that organic traffic is broken down. This breakdown means you can see how people arrive at your store listing by searching or exploring (actions that aren’t search like browsing the homepage, visiting a category list, or viewing related apps).

This change has been of immediate benefit to developers, enabling their growth teams to optimize acquisition strategies. For example, Scopely found that:

“Isolating [explore] from search and then a deeper dive into search gives the whole organic picture. It allows us to focus on acquisition areas that really matter.” Dorothee Pinlet, VP Partnerships, Scopely


Click through for more insights

From the new search row, you can click-through to see the aggregate number of people using different search terms to find your store listing, and which of those lead to the most installs. This breakdown is a view into the Play Store that has not been available before.

Our pilot partners, who helped us refine the feature ahead of launch, were very happy with how this data has helped them make more informed decisions.

Evernote found that the breakdown:

“… offers surprising and actionable insights about the effectiveness of search terms in driving installs and retained users.”
May Allen, Product Manager, Evernote

Some partners changed their in-app onboarding experience to highlight features that reflected the search terms that were driving installs, to better meet user expectations. While others evaluated if their influencer marketing was having an impact by looking for their advocates’ names in the search results after adding them to descriptions.

Better coverage

The new organic data also includes information about when people visiting the Play Store saw previews of your listings, not just when they visited your full page.

People see these previews when they make certain searches, such as searching directly for a brand or app name. As well as more generally in some markets.

This new information gives you more visibility into where people see your assets. It helps you decide how to optimize these assets, for instance by ensuring that your screenshots are impactful. And when you come to do that, you’ve got Store Listing Experiments.

This change means that your total reported visits and installs are likely to increase as of July 30, 2018. This increase is because previews will be counted as listing views, previously they were included in the category “Installs without store listing visits”.

Putting the data to work

The developers who had the opportunity to test Organic breakdowns have given feedback that they loved them. They’ve also been kind enough to share some insights into how they plan to use the data. Perhaps these thoughts on how to use the data will spark some ideas for your business.

Some developers will be using this new data to evaluate their acquisition strategies by looking at the breakdown between explore and search. They will use this breakdown to evaluate the impact of exploring behaviors, especially around times when the app has been featured on the Play Store.

Using the information about popular search terms, several developers plan to change their app or game’s Google Play listing to reflect user interests better. This change involves adjusting the descriptions and screenshots to tie more directly into the top search terms.

Others plan to use the insight provided by search term information to optimize their in-app onboarding. Here they plan to make sure that the onboarding talks about the features related to the most popular searches people made when discovering their app or game, highlighting and reinforcing the benefits.

Final word

Our team is always thinking about the tools we can build to help you optimize the discovery and installation of your app or game from the Play Store. Organic breakdowns is just one of these tools, a new way to help drive your success. Ultimately, your success is what we work towards. Organic breakdowns give you a more comprehensive picture of how people discover you on the Play Store so you can optimize your store presence, turning more visits into installs, and more installs into engaged users.

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