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Small Business

Local businesses bring in new customers with Posts on Google

Seven out of ten customers visit a business or make a purchase based on info they found online1. With Posts on Google, businesses can share these timely updates right where people find your business on Search and Maps.

Creative posts help a new restaurant become a local hit

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Igor Chang founded HAO Restaurant and Bar to bring Asian dishes to his beachside neighborhood in João Pessoa, Brazil. HAO keeps its doors open until 3AM, drawing customers for dinner and a night on the town.

Igor uses Posts on Google to get more reservations by sharing discounts on sushi, photos of cocktail specials, and links to videos of HAO’s live jazz band.

In just three months, Igor’s posts received more than 5,000 views. He’s noticed an increase in reservations and often hears customers mention his latest posts.

Mobile-friendly Posts bring visitors to a thrilling destination

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Ramoji Film City is the backdrop for some of India’s biggest films, but it’s also a destination itself, where tourists can explore film sets, stay in luxury hotels, and see live performances.

When T Prasad joined the team at Ramoji Film City, he discovered that 80% of their customers found their business info on mobile devices. So he started sharing mobile-friendly posts with photos of Ramoji’s amusement park and other attractions.

After one month of posting on Google, Prasad saw a 20% increase in website pageviews. He also noticed a jump in calls from people who are excited to visit Ramoji Film City.

A candy shop satisfies their community’s sweet tooth

Raul Vega discovered that Mexican families in his Los Angeles neighborhood wanted to share the candies they loved as kids with their own children in the U.S. So he opened Dulceria Dulfi Mexican Candy Store, which carries sweets from De La Rosa triple-layer marzipan and peanut butter candies to Vero Manitas hand-shaped lollipops.

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Raul uses Posts to share popular candies, seasonal specials and new arrivals with his customers online.

Since he started posting this summer, Raul has seen an average of seven  new customers each week. Those customers make a big difference for his business. Posts also help him track which candies get the most attention, so he can update future orders for his shop.

Posting on Google is a way to share relevant, fresh content with people who search for businesses like yours online. Start posting and reach new customers through your Google listing today.

1Google/Ipsos Connect, “Benefits of a Complete Google My Business Listing,” October 2016. A total of N=15,904 adults 18-64, Google search or maps users, recent category purchasers (Bakery/Sweet shop, Auto, Spa/Hairdresser, Clothing, Bookstore/Logistics) in India, Australia, Germany, Turkey and the U.S.

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Google in Asia

News Lab in 2017: Our work around the world

This week we’re looking at how the Google News Lab is working with news organizations to build the future of journalism. So far, we shared how the News Lab works with newsrooms to address industry challenges and use emerging technologies. Today, we’ll take a look at the News Lab’s global footprint and its efforts to fuel innovation in newsrooms across the world.

Technology continues to change how journalists across the world report and tell stories. But how technology shapes journalism varies from region to region. This past year our team, the Google News Lab, conducted in-person trainings for journalists across 52 countries. Today, we take a look at the unique challenges of newsrooms in the regions we serve and how we’ve adapted our mission for each region to help build the future of journalism.

Europe

In Europe, it’s been another big year for politics with major general elections taking place in the Netherlands, France, UK, Germany and Norway. We wanted to ensure we were helping newsrooms cover these critical moments with the accuracy and depth they required. So, our efforts across these countries focused on helping newsrooms verify digital content in a timely fashion and providing training in digital skills for journalists.

  • We helped the First Draft Coalition pioneer new collaborative reporting models to combat misinformation and verify news stories during the UKFrench, and German elections. In France, we supported First Draft’s launch of CrossCheck; a collaboration among 37 newsrooms to verify or debunk online stories during the election. In the build up to the elections in the UK and Germany, we also supported fact-checking organizations Full Fact and Correctiv to help newsrooms identify new sources of information. These initiatives helped more than 500 European journalists verify content online and debunk 267 inaccurate stories shared on social during the French and German elections. 
  • Journalists across Europe used Google Trends to help visualize big political stories—here’s a peek at what they did. 
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Journalists attending the European Journalism Centre News Impact Summit in Manchester, UK.
  • We continued to ramp up our efforts to train European journalists digital skills. We worked with The European Journalism Centre on the latest series of the News Impact Summit, providing large-scale training events on news gathering and storytelling, combined with design-thinking workshops for journalists in Rome, Hamburg, Budapest, Manchester and Brussels. And our partnership with Netzwerk Medien-Trainer has provided over a thousand journalists across northern Europe with expert training on data journalism, verification and mapping.

Asia Pacific

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Journalists from across Asia attend a session at our first News Lab Summit in APAC.

This year, we expanded our training and programs to the  Asia Pacific, where we’ve tailored our approach to meet the specific needs of journalists across this diverse landscape. In a part of the world that is largely mobile-first (or mobile-only) and chat apps are the norm, there are a unique set of opportunities and challenges for newsrooms.

  • In July, our first News Lab APAC Summit welcomed 180 guests from 150 news organizations across 15 countries to our offices in Singapore. Product specialists and experts from newsrooms across the region came together to share best practices, learn about emerging technologies, and engage in open dialogue on challenges critical to the news industry.
  • In India, our Teaching Fellow has provided training and support to around 4K journalists and journalism students across the country. Our partnership with the Digital Identities team helped journalists in New Delhi experiment and engage new audiences with their stories.
  • Working in partnership with News Lab, the South China Morning Post released an immersive virtual reality project to depict the changing landscape of Hong Kong over 170 years of history.
  • We’re working to support research projects that tackle industry challenges – working with Media Diversity Australia to quantify issues of diversity and representation in the Australian news organizations, while in South Korea we’re supporting a study about the use of chat apps and their role in the news ecosystem.

Latin America

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Journalists from across Brazil gathered for an open conversation on the future of news at our first News Lab Summit in Brazil.

Working with journalists across Latin America, we elevated new voices beyond traditional newsrooms, and helped established journalists experiment with new technology and research. In Brazil alone there are an estimated 139 million Internet users, providing a huge opportunity for news organizations to experiment and test new formats.

  • We hosted the first Google News Lab Summit in LatAm Google’s HQ in São Paulo, which convened 115 journalists from across Brazil. Attendees from 71 organizations heard from product managers and industry experts about data journalism, immersive storytelling and verification.
  • Impacto.jo, an experimental project in Brazil supported by the News Lab, helps journalists track the social impact of their reporting. As a part of the project, six organizations including Nexo JornalFolha de S. PauloVejaGazeta do PovoNova Escola and Projor will each track the public response and social reaction to their stories. 
  • In Brazil, we brought 300 journalists to a first-of-its-kind independent journalism festival in Rio de Janeiro to share ideas on how to engage audiences online with original journalism.
  • Our Teaching Fellows based in Buenos Aires and Mexico City have travelled beyond Argentina and Mexico to provide 75 workshops in Chile, Colombia, Costa Rica, Panama, Peru, Puerto Rico and Uruguay

Middle East & Africa

We are focused on the growing number of mobile phone users, providing trainings for journalists on digital integration, as it remains a challenge in this part of the world.

  • We’re working with Code for Africa and the World Bank to provide training to six thousand journalists across 12 major African cities. Their online learning course will provide self-paced lessons for journalists across Africa. They’re also working to support local Hacks/Hackers meetings to bring journalists and developers together to share new ideas.
  • In South Africa, we held a GEN Editors Lab hackathon, in association with Code for Africa, that brought together 35 developers and journalists to tackle a range of topics including misinformation. This builds on our support for previous events in Nigeria and further afield in Australia, Japan, Indonesia, Italy, Ireland, Portugal and Taiwan.
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Journalists in Africa going through digital skills training.

A bulk of our in-person training work has been made possible by the Google News Lab Teaching Fellowship, which launched this year and enlists industry professionals, academic experts and experienced journalists to help us provide practical, in-person workshops and presentations across the world. In total, we hosted workshops, hackathons, and in-person trainings for 48K journalists across 52 countries.

Since we can’t be everywhere in-person, our online training center offers a round-the-clock service in 13 languages including Arabic, Polish, Hebrew and Hindi. We’re continuing to collaborate with training organizations around the world, and our growing Training Network now includes expert trainers in Europe, the U.S. and parts of Asia Pacific. There’s plenty more to do in 2018 and we’re looking forward to working with journalists and newsrooms across the world.

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News Feed FYI

News Feed FYI: For Video, Intent and Repeat Viewership Matter

We’re making an update to News Feed ranking that will help surface videos people are proactively seeking out and coming back to on Facebook.

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Google AR and VR

Go beyond the gridiron in VR with “NFL Immersed” season two

Jump, Google’s platform for virtual reality video capture that combines high-quality VR cameras and automated stitching, simplifies VR video production and helps filmmakers of all backgrounds and skill levels create amazing content. For the past two years, we’ve worked with NFL Films, one of the most recognized team of filmmakers in sports and the recipient of 112 Sports Emmys, to show what some of the best creators could do with Jump. Last year they debuted the first season of the virtual reality docuseries “Immersed,” and today the first three episodes of season two land on Daydream through YouTube VR and the NFL’s YouTube channel. This season will give fans an even more in-depth look at some of the NFL’s most unique personalities through three multi-episode arcs, each dedicated to a different player.

Shot with the latest Jump camera, the YI HALO, the first three episodes follow Chris Long, defensive end for the Philadelphia Eagles. Each episode gives fans a sneak peek into his life on and off the field, from his decision to donate his salary to charity to a look at how he prepares for game day. They’re available on Daydream through YouTube VR and the NFL’s YouTube channel today, with future episodes featuring Calais Campbell of the Jacksonville Jaguars and players from the 2018 Pro Bowl coming soon.

We caught up with NFL Films Senior Producer Jason Weber to hear more about season two, what it was like to use Jump and advice for other filmmakers creating VR video content for the first time:

What makes season two of “Immersed” different from the first season?

For season two of NFL “Immersed,” we wanted to try and dig a bit deeper into the stories of our players and give fans a real sense of what makes them who they are on and off the field, so we’re devoting three episodes to each subject.

VR is such a strong vehicle for empathy, and we wanted to focus the segments on players who are making a difference on and off the field. Chris Long is having a tremendous season with the Eagles as part of one of the best defenses in football, but his impact off the field is equally inspiring. Calais Campbell is a larger-than-life character whose influence is being felt on the resurgent Jaguars and throughout his new community in Jacksonville. And the Pro Bowl is a unique event where all of the best players come to have fun, and the relaxed setting gives us a chance to put cameras where they normally can’t go, giving viewers a true feeling of what it’s like to play with the NFL’s finest.

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Last year was NFL Films’ first foray into shooting content in VR. What was it like filming and producing season one, and how did it compare to your experience with season two this year?

We learned a lot last season; in particular, the challenges of bringing multiple VR cameras to the sidelines on game day. As fast as the game looks on TV, it moves even faster when you’re right there on the field. Being able to get the footage we need, while also being ready to get out of the way when a ball or player is coming right at you took some time to master.

What makes shooting for VR different from traditional video content? What considerations do you have to make when shooting in VR?

Camera position is one big difference in shooting VR versus traditional video content. When we shoot in traditional video formats our cinematographers are constantly moving to capture different angles and frames of our subjects and scenes. With VR—though we’ve noticed a slight shift toward more cuts and angles in edited content in the past year—letting a scene play longer from one angle and positioning the camera so that the action takes advantage of the 360-degree range of vision helps differentiate a VR production from a standard format counterpart.

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What did you like about using the Yi Halo to shoot the second season of “Immersed?”

With the Halo, we were most excited about the Up camera. You might not think that a camera facing straight up would make that much of a difference in football, but there’s a lot happening in that space that would get lost without it. We can now place a camera in front of a quarterback and have him throw the ball over the Halo, giving a viewer a more realistic view of that scene. With field goals, placing the camera under the goal posts produces a very interesting visual that wouldn’t work if the top camera wasn’t able to capture the ball going through the uprights. One of the most goosebump-inducing moments at any NFL game is a pregame flyover, which we can now capture in its full glory thanks to the top camera.

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What tips do you have for other filmmakers thinking of getting into making VR video content?

Take the time to consider why you want to use VR versus traditional formats to tell your story. I work in both formats and feel that if I’m just telling the same story in VR that I would in HD, then I’m not doing my job as a VR filmmaker. VR gives you the unique opportunity to tell a story in a 360-degree space. Use that space to your advantage in creating something memorable.

Grab your Daydream View and head to YouTube today to watch the first three episodes, and be sure to check back soon to see the rest of season two of “Immersed.”

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Connected Workspaces

How Scheels uses Chrome to help its sales associates better serve customers

Editor’s Note: Today’s post is from Becky Torkelson, Computer Support Specialist Leader for Scheels, an employee-owned 27-store chain of sporting goods stores in the Midwest and West. Scheels uses Chrome browser and G Suite to help its 6,000 employees better serve customers and work together efficiently.

Whether customers come to Scheels stores to buy running shoes, fishing rods or camping stoves, they talk to associates who know the products inside and out. We hire people who are experts in what they’re selling and who have a passion for sports and outdoor life. They use Chrome browser and G Suite to check email and search for products from Chromebooks right on the sales floor, so they can spend more time serving customers.

That’s a big improvement over the days when we had a few PCs, equipped with IBM Notes and Microsoft Office, in the back rooms of each store. Associates and service technicians used the PCs to check email, enter their work hours or look up product specs or inventory for customers—but that meant they had to be away from customers and off the sales floor.

Starting in 2015, we bought 100 Chromebooks and 50 Chromeboxes, some of which were used to replace PCs in store departments like service shops. Using Chromebooks, employees in these departments could avoid manual processes that slowed down customer service in the past. With G Suite, Chrome devices and Chrome browser working together, our employees have access to Gmail and inventory records when they work in our back rooms. They can quickly log on and access the applications they need. This means they have more time on the sales floor for face-to-face interaction with customers.

Our corporate buyers, who analyze inventory and keep all of our stores stocked with the products we need, use Google Drive to share and update documents for orders instead of trading emails back and forth. We’re also using Google Sites to store employee forms and policy guides for easy downloading—another way people save time.  

We use Chrome to customize home pages for employee groups, such as service technicians. As soon as they log in to Chrome, the technicians see the bookmarks they need—they don’t have to jump through hoops to find technical manuals or service requests. Our corporate buyers also see their own bookmarks at login. Since buyers travel from store to store, finding their bookmarks on any computer with Chrome is a big time-saver.

Our IT help desk team tells me that they hardly get trouble tickets related to Chrome. There was a very short learning curve when we changed to Chrome, an amazing thing when you consider we had to choose tools for a workforce of 6,000 people. The IT team likes Chrome’s built-in security—they know that malware and antivirus programs are running and updating in the background, so Chrome is doing security monitoring for us.

Since Scheels is employee-owned, associates have a stake in our company’s success. They’re excited to talk to customers who want to learn about the best gear for their favorite sports. Chrome and G Suite help those conversations stay focused on customer needs and delivering smart and fast service.

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Google Flights

Plan your winter getaway now with new features in Google Flights, Trips, and hotel search

The end of the year is fast approaching, but the fun doesn’t have to end after the ball drops in Times Square. When you’re ready to kick off your travel plans for 2018 and take a weekend getaway, check out our trending destinations for travel inspiration, and our new features to feel confident you’re getting a good deal.

Get tips when the price is right

Long weekends are a great excuse to escape to warmer weather, but worrying about getting the best price for your vacation can be stressful. A recent study we did indicated that travelers are most concerned about finding the best price for their vacations – more than with any other discretionary purchase.

Google Flights can help you get out of town, even when you’re on a budget. Using machine learning and statistical analysis of historical flights data, Flights displays tips under your search results, and you can scroll through them to figure out when it’s best to book flights. Say you were searching for flights to Honolulu, and flights from your destination were cheaper than usual. A tip would say that “prices are less than normal” and by how much to indicate you’d spotted a deal. Or, if prices tend to remain steady for the date and place you’re searching for, a tip would indicate the price “won’t drop further” based on our price prediction algorithms.

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Similarly, when you search for a hotel on Google, a new tip will appear above results when room rates are higher than usual, or if the area is busier than usual due to a holiday, music festival, or even a business conference. So if you’re planning a trip to San Francisco or Las Vegas, you can make sure you’re avoiding dates when big conferences are scheduled and hotel prices tend to be high.

Hotel Mkt Insights

If you prefer to wait and see if prices drop, you can now get email price alerts by opting into Hotel Price Tracking on your phone—this will roll out on desktop in the new year.

Hotel Email Price Tracking

See the sights without breaking the bank

Vacation time is precious, and once you book your flight and hotel and arrive at your destination, it’s time to have some fun. Google Trips’ new Discounts feature helps you instantly access deals for ticketing and tours on top attractions and activities. Book and save on a tour of the Mayan ruins near Cancun, or get priority access to the top of the Eiffel Tower in Paris. No matter where you’re headed (and if you need ideas, read on), Trips makes it easy to browse and access fun stuff to do on your vacation without breaking the bank.

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Head to the beach for MLK Weekend

People are already searching for flights for Martin Luther King Jr. weekend, from January 12th to 15th. The top trending domestic destinations for MLK Weekend offer a warm climate—with Florida and Hawaii taking the lead. For folks heading out of the country, Cancun and Bangkok are top beach destinations, whereas Rome and Tokyo are top cultural destinations.

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Pick a tropical island or go across the pond for Presidents’ Day

Presidents’ weekend is right on the heels of Valentine’s Day next year, so it’s easy to take time off to spend time with that special someone, celebrate singledom with friends, or maybe just treat yourself to a solo adventure. Tropical islands are the most popular for a domestic getaway, with three of Hawaii’s major islands—Oahu, Maui, and Kauai—all trending in flight searches. For international flight searches, Cancun and Bangkok still top the list, but classic European cities like Paris, Rome, and Barcelona are also climbing in popularity.

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Amidst celebrations with friends and family this December, start dreaming about your next winter getaway in the new year. We’ll help you get there.

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monetization

Updates to Video Distribution and Monetization

By: Maria Angelidou-Smith, Product Management Director & Abhishek Bapna, Product Manager Facebook is home to a wide variety of publishers and creators who make videos that connect people, spark conversation and build community. Today we’re sharing updates on video distribution…

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Maps

Never miss your stop again—with step-by-step directions in transit navigation

Traveling on a bus or train is the time for you to do your best music-listening, news-reading, and social-media scrolling … as long as you don’t miss your stop.

A new feature on Google Maps for Android keeps you on track with departure times, ETAs and a notification that tell you when to transfer or get off your bus or train. And you can track your progress along the way just like you can in driving, walking or biking directions.

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To check out the new feature, head into Google Maps. Type your destination, select transit directions, then choose your preferred route. Tap the “Start” button to get on your way (and you won’t miss your stop this time).

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CES 2018

Upgrade Your Digital Lifestyle with the New Samsung Notebook 9 Pen and Notebook 9 (2018)

Samsung Electronics today announced the new Samsung Notebook 9 Pen and three new versions of the Samsung Notebook 9 (2018), offering a mobile computing

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Darth Vader

Origin Story: How the POWERbot™ Became Darth Vader

As excitement about new film “Star Wars: The Last Jedi” has reached fever pitch, it’s worth reflecting on those behind the enduring popularity of the Star Wars

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Causes & Community

Fostering a love for reading among Indonesian kids

Siti Arofa teaches a first grade class at SD Negeri Sidorukan in Gresik, East Java. Many of her students start the school year without foundational reading skills or even an awareness of how fun books can be. But she noticed that whenever she read out loud using different expressions and voices, the kids would sit up and their faces would light up with excitement. One 6-year-old student, Keyla, loves repeating the stories with a full imitation of Siti’s expressions. Developing this love for stories and storytelling has helped Keyla and her classmates improve their reading and speaking skills. She’s just one child. Imagine the impact that the availability of books and skilled teachers can have on generations of schoolchildren.

In Indonesia today, it’s estimated that for every 100 children who enter school, only 25 exit meeting minimum international standards of literacy and numeracy. This poses a range of challenges for a relatively young country, where nearly one-third of the population—or approximately 90 million people—are below the age of 15.  

To help foster a habit of reading, Google.org, as part of its $50M commitment to close global learning gaps, is supporting Inibudi, Room to Read and Taman Bacaan Pelangi, to reach 200,000 children across Indonesia.

We’ve consistently heard from Indonesian educators and nonprofits that there’s a need for more high-quality storybooks. With $2.5 million in grants, the nonprofits will create a free digital library of children’s stories that anyone can contribute to. Many Googlers based in our Jakarta office have already volunteered their time to translate existing children’s stories into Bahasa Indonesia to increase the diversity of reading resources that will live on this digital platform.

The nonprofits will develop teaching materials and carry out teacher training in eastern Indonesia to enhance teaching methods that improve literacy, and they’ll also help Indonesian authors and illustrators to create more engaging books for children.   

Through our support of this work, we hope we can inspire a lifelong love of reading for many more students like Keyla.

Photo credit: Room to Read


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Amazon Prime Video

Samsung and Amazon Prime Video First to Launch HDR10+ Content

Samsung Electronics and Amazon Prime Video today announced the entire Prime Video HDR library is now available in HDR10+, a new open standard that leverages

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GC85A

How Low Can You Go? Samsung X-Ray Cuts Radiation in Half

At RSNA 2017, the annual event from the Radiological Society of North America, attendees were intrigued by the new digital x-ray from Samsung. The reason was

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Google AR and VR

Save development time with our new 3D debugging tool

Developing 3D apps is complicated—whether you’re using a native graphics API or enlisting the help of your favorite game engine, there are thousands of graphics commands that have to come together perfectly to produce beautiful 3D visuals on your phone, desktop or VR headsets.

To help developers diagnose rendering and performance issues with their Android and desktop applications, we’re releasing a new tool called GAPID (Graphics API Debugger). With GAPID, you can capture a trace of your application and step through each graphics command one-by-one. This lets you visualize how your final image is built and isolate calls with issues, so you spend less time debugging through trial and error until you find the source of the problem.

The goal of GAPID is to help you save time and get the most out of your GPU. To get started with GAPID, download it, take your favorite application, and capture a trace!

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Google Assistant

The Google Assistant: coming to tablets and more Android phones

From phones to speakers to watches and more, the Google Assistant is already available across a number of devices and languages—and now, it’s coming to Android tablets running Android 7.0 Nougat and 6.0 Marshmallow and phones running 5.0 Lollipop.

The Google Assistant, now on Tablets

With the Assistant on tablets, you can you can get help throughout your day—set reminders, add to your shopping list (and see that same list on your phone later), control your smart devices like plugs and lights, ask about the weather and more.

The Assistant on tablets will be rolling out over the coming week to users with the language set to English in the U.S.

Lollipop phones, introducing your Assistant

Earlier this year we first brought the Assistant to Android 6.0 Marshmallow and higher with Google Play Services. Today, we’re adding Android 5.0 Lollipop to the mix, so even more users can get help from the Google Assistant.

The Google Assistant on Android 5.0 Lollipop has started to roll out in to users with the language set to English in the U.S., UK, India, Australia, Canada and Singapore, as well as in Spanish in the U.S., Mexico and Spain. It’s also rolling out to users in Italy, Japan, Germany, Brazil and Korea. Once you get the update and opt-in, you’ll see an Assistant app icon in your “All apps” list.

So now the question is … What will you ask your Assistant first?

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