Recent Posts

Don’t run out of data: Two new ways Datally can help

The Keyword August 23, 2018 Next Billion Users

Everyone runs out of data sometimes. These moments sting—which is why we built Datally to help. And today, we’re releasing two new features to help you tame your data.

Emergency bank

Emergency bank saves some of your data so you have it protected for later—just in case you need it. Enter your balance and how much data you’d like to save for emergencies, and Datally will automatically block your apps from using data once you reach your emergency data allowance. You decide when and how to use your emergency bank data—for example, to send that urgent message or schedule a ride home.

Bedtime mode

Check your data balance before bed, then check again when you wake up. It should be the same, shouldn’t it? Too often, apps drain your data overnight. Bedtime mode turns off all of your phone’s data usage at night. Choose your bedtime and wake up time, and Datally makes sure your data isn’t draining while you’re dozing.

Datally’s mission is to help you never run out of data. You can use Emergency bank and Bedtime mode starting today.

VR Labs open doors of opportunity for STEM students

The Keyword August 23, 2018 Education, Google AR and VR

For students pursuing STEM degrees like biology, hands-on time in a lab can be as essential as time spent in the lecture hall or library. In fact, for many science-based degrees, it’s required. But getting access to a lab isn’t always easy. Many students don’t live close enough to a lab facility or a university that offers their degree of choice. Others find it hard to get enough lab time because student demand is too high or their school can’t afford to provide unlimited access.

Through its ability to take people anywhere, virtual reality can be a powerful resource for students who otherwise would not have access to the lab time they need to complete their degrees. We partnered with science education company Labster to create more than 30 virtual labs on the Daydream platform, where students can do their lab work in VR without having to walk, drive, or fly to a campus. These VR labs can be particularly useful to students and faculty at the rapidly-growing number of schools that offer online science degrees. 

Earlier this month, students in Arizona State University’s online B.S. in Biological Sciences program began working in these virtual labs for full course credit. Soon students at the University of Texas at San Antonio, McMaster University, and other institutions across North America and Europe will be able to do their lab work in VR as well.  

Through its ability to take people anywhere, virtual reality can be a powerful resource for students who otherwise would not have access to the lab time they need to complete their degrees.
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UsingDaydream View or the Lenovo Mirage Solo with Daydream, students can do things that previously necessitated a physical presence in a lab, like examining organisms under a microscope and sequencing DNA. They can also do things that wouldn’t be possible in the physical world, like seeing and manipulating DNA at the molecular level and visiting Astakos IV, a newly discovered exoplanet being explored as a potential habitat for human beings.

Because there’s no time limit, students can review theories, concepts, and techniques as many times as they want. In addition, students receive personalized feedback in the app to help them understand which concepts they need to review, and which techniques need more practice.

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We’re hoping to make the virtual lab experience available to more students worldwide, including undergraduates, graduate students, and even high schoolers.

If you’d like to bring the virtual lab experience to your school, you can learn more at labster.com/vr.

Simplifying and Prioritizing Advanced Threat Response Measures

TJ Alldridge August 23, 2018 business, Deep Discovery, network, Network Analyzer, security

I had to go to the doctor the other day because I was miserable and sick. I don’t like going to the doctor so I waited until my stuffy nose and congestion turned into a full blown sinus infection. The doctor said this thing was going around, and I should be better in a few…

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AI and Machine Learning: Boosting Compliance and Preventing Spam

Trend Micro August 23, 2018 artificial intelligence, Machine Learning, security

Some of the most advanced strategies in the current technology and analytics spaces include artificial intelligence and machine learning. These innovative approaches can hold nearly endless possibilities for technological applications: from the ability to eliminate manual work and enable software to make accurate predictions based on specific performance indicators.   In this way, it’s no…

The post AI and Machine Learning: Boosting Compliance and Preventing Spam appeared first on .

7 of the Best Free Time Tracking Apps for iPhone in 2018

Dave Nevogt August 23, 2018 ios time trackers, ipad time trackers, iphone time trackers, iphone time tracking apps, management, Time Tracking, time tracking apps for ios, time tracking apps for iphone, track time in ios, track time in iphone 5, track time in iphone 6

There are so many time tracking apps for iPhone and other mobile platforms that most users are simply overwhelmed with choice. When you do find a tool you want to try, the price can be a shock. Not anymore. We’ve come up with a list of best iPhone time tracking apps, and best of all,…

The post 7 of the Best Free Time Tracking Apps for iPhone in 2018 appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

New Analytics Academy course: Google Analytics for Power Users

The Keyword August 22, 2018 analytics

Today, we’re introducing a new course in Analytics Academy: Google Analytics for Power Users.

Google Analytics for Power Users Video

In this course with instructor Krista Seiden, you will have the opportunity to practice advanced Analytics techniques to  improve website content, optimize your checkout flow, and focus your marketing strategy.

By participating in the course, you’ll learn how to:

  • Analyze converting and non-converting audiences

  • Determine the traffic sources that drive the most value

  • Customize channels for increased actionability

  • Identify top performing content on your site

  • Improve ecommerce performance

Sign up for Google Analytics for Power Users to start learning today.

How Digital Extortion Impacts Today’s Enterprises

Trend Micro August 22, 2018 cybercriminals, Digital extortion, ransomware, security, WannaCry

By now, many enterprise decision-makers are familiar with the concept of digital extortion, particularly in the form of ransomware. These encryption-based attacks lock users out of their sensitive and valuable data, applications and operating systems. Attackers demand a ransom in the form of untraceable digital currency for the decryption key – which may or may…

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JETenterprises UK Ltd eases GDPR compliance process with MW | Avast Business

Tim Wilkinson August 22, 2018 Business Security

The Company

Based in Waltham Abbey on the borders of Hertfordshire and London, JETenterprises UK Ltd has been providing IT and managed security services to small and medium-sized enterprises (SMEs) throughout London, Essex, and Hertfordshire since 2003.

“We’re focused on helping small companies build their business, and we take a solutions-based approach as opposed to just pushing products,” explains owner and founder Jeff Towerzey. “We assess clients’ security needs and respond with comprehensive programs that deliver strong protection and services that set each business up for success going forward.”

Back to Basics: Why We Need to Encourage More Secure IoT Development

Mike Gibson August 22, 2018 bug bounty, DDoS, Internet of things, Internet of Things (IoT), security, Zero Day Initiative

The Internet of Things (IoT) is radically reshaping the way we live and work. Before our very eyes, organizations are becoming more agile, efficient and cost effective to run, all while consumers marvel at the wonders of the smart home, fitness trackers and connected cars. There’s just one major problem: Much of this new infrastructure…

The post Back to Basics: Why We Need to Encourage More Secure IoT Development appeared first on .

New T3 Instances – Burstable, Cost-Effective Performance

Jeff Barr August 21, 2018 Amazon EC2, Launch, News

We launched the t1.micro instance type in 2010, and followed up with the first of the T2 instances (micro, small, and medium) in 2014, more sizes in 2015 (nano) and 2016 (xlarge and 2xlarge), and unlimited bursting last year. Today we are launching T3 instances in twelve regions. These general-purpose instances are even more cost-effective […]

Five insights on voice technology

The Keyword August 21, 2018 Google Assistant

Over the last couple years something interesting happened—millions of people began having conversations with their speakers, cars, computers and phones. Voice technology is fundamentally changing the way we use we our devices, often in ways we didn’t expect. 

We’ve learned a lot about how we can better serve people’s needs with voice, helping them save time and get things done. Here are a few things we’ve learned since we introduced the Google Assistant nearly two years ago.

Voice is about action.

When people talk to their Google Assistant, they’re usually trying to get something done. Assistant queries are 40 times more likely to be action-oriented than Search, with people asking for things like “send a text message,” “turn off the lights,” or “turn on airplane mode.”

Why do we think this is happening? For many tasks, particularly while you’re on the go, it can be much easier to get things done through voice. I can say “turn on the lights and play some music,” without having to worry about which app I need to open. Even for basic things like creating a calendar invite, I don’t have to look down at my phone or interrupt what I’m doing, I can just say “create an appointment for noon on Saturday.” These seem like small things, and they are. But they illustrate what makes voice so unique—the technology allows me to complete a task in a way that feels natural. The more we can build these types of experiences, the closer we get to an ideal Assistant.

People expect conversations.

When people start using voice assistants, we often see very simple commands. But very quickly, expectations go up in terms of complex dialogue. We might see “weather Chicago” typed in Search, whereas with the Assistant we see much longer and more conversational queries like “what’s the weather today in Chicago at 3pm.” On average, Assistant queries are 200 times more conversational than Search.

We’ve seen that even simple commands can take all forms. For example, people ask the Google Assistant to set an alarm in more than 5,000 different ways, which means that we have to build the Assistant to understand this conversational complexity.  

simple commands take all forms

Screens change everything.

The world hasn’t completely shifted to voice, nor do we expect it to. Screens bring a completely new canvas for conversational AI, where we can bring together voice and touch in an intelligent way. So when you ask for a pasta dough recipe, you can get visuals of what the dough should look like while the Assistant reads you the steps along the way.  

With the launch of Smart Displays and our new visual experience for phones, we’ve evolved the Google Assistant to become much more dynamic, spanning voice, screens, tapping and typing. And we’re seeing people respond—in fact, nearly half of interactions with Assistant today include both voice and touch input.

Daily routines matter.

You can access the Assistant almost anywhere you are throughout the day—on the phone, in the car, or on a speaker in the living room. So it makes sense that when people use the Assistant, it’s largely driven by their environment and what they’re trying to accomplish in their daily routines.

Let’s take a look at some of the most popular ways we use the Google Assistant in our daily routines. In the morning, we’ll use our smart speakers to ask for the weather or listen to the news. During lunch and on the commute home, we’ll text and call our friends, or look for local restaurants. When we get home, we want to listen to music. And at the end of the day, we get ready for tomorrow with tasks like “set an alarm,” “set a reminder,” or “ask the Assistant to tell me about tomorrow’s meetings.” Where and how we use our Assistant varies throughout the day, but the consistency of the experience should stay the same.

google assistant daily habits

Voice is universal.

One of the most exciting things to witness about digital assistants is that even though the Assistant is a  new technology, it’s incredibly easy to adopt. There’s no user manual needed, and people of all ages, across all types of devices, and in many different geographies can use the Assistant. Because of this, we’re finding that Google Assistant users defy the early adopter stereotype—there’s a huge uptick in seniors and families, and women are the fastest growing user segment for the Assistant.

Voice is also universal on a global scale. Over the past year, we’ve brought the Assistant to more countries and languages. In places where people are coming online for the first time—like India, where Google Assistant usage has tripled in India since the beginning of the year—voice is taking the forefront as the primary way they interact with their devices.

Of course voice technology is still relatively new and evolving. We’re just figuring out what works in this space. But it’s exciting to see how voice technology is making it easier for people to get things done, and we’re all learning together.

Selling inventory is easier with Google Ad Manager

The Keyword August 21, 2018 Google Ad Manager

The digital landscape is evolving, and savvy publishers are evolving with it. There are more opportunities than ever for advertisers to reach their desired audience, no matter what platform, channel, or device consumers are using.

That’s why we launched Google Ad Manager—to help you grow revenue wherever people are watching TV, playing mobile games, noodling around on their desktops, or engaging on social media. Here are a few ways you can use Ad Manager to get the most out of your ad inventory.

Tailor your inventory with Google Ad Manager

Tailor your inventory to meet advertisers’ goals

Start by taking control of your inventory. Ad Manager lets you segment inventory in multiple ways, so you can meet demand for ads that reach specific audiences. For example:

  • Key-values: You can get even more granular by using key-values, such as a specific search keyword, to provide the exact audiences advertisers want to reach.
  • Audience: Organize your inventory from your sites and apps according to your audiences’ interests.
  • Devices and browsers: Organize inventory according to device type, browser, or operating system. You can even use browser language. Want to reach only Spanish-speaking Safari users? No hay problema.
  • Geography: Segment your inventory based on countries, regions, U.S. metro areas, U.K. TV regions, cities, and postal codes. You can also specify places to exclude. Think globally, advertise locally.
  • Delivery: Use Ad Manager’s delivery tools to see which ads in your inventory delivered on your page and why, then manage delivery speed, frequency caps, and day and time segmenting (dayparting) to maximize their ROI. Be surgical and precise.

Sell Inventory

Five ways to sell your inventory on Ad Manager

Regardless of how you work with buyers and advertisers, Ad Manager can help you get the most out of your inventory. So once you’ve optimized your inventory, Ad Manager can help you sell it in a variety of different ways:

  1. Direct sales. Your in-house team can directly negotiate high-priority ads, such as sponsorships, full-page takeovers, and custom creative integrations. Or, you can create valuable “share-of-voice” ads that give advertisers a certain share of the page views on your site.
  2. Programmatic Guaranteed. Ad Manager’s programmatic features allow you to automate negotiation and sales of your inventory, simplifying the process and reducing the potential for human error. Programmatic Guaranteed campaigns allow you and the buyer to agree on a price and terms for premium inventory ensuring you reserve your best inventory for your highest value advertisers. By offering advanced capabilities for buyers, including global frequency management and the ability to use their own audience lists, Programmatic Guaranteed brings new value to your direct sales business.
  3. Exchange Bidding. Invite trusted third-party exchanges to engage in a unified real-time auction. By allowing multiple exchanges to compete with each other, publishers can make more money for their inventory, while maintaining some control over ad quality.
  4. Open Auction. Let Ad Manager automatically select the highest paying ads that match your business rules from all advertisers bidding in the Open Auction.  In other words, Ad Manager will help you find ads in the open auction, that can help you earn the most revenue.
  5. Private marketplaces. These include both Private Auctions and Preferred Deals. A Private Auction gives a select group of buyers access to inventory before it becomes available in the open auction. Preferred Deals bypass auctions completely, with the publisher cutting a deal at a fixed price with one specific buyer. Both options give high-value remarketing buyers access to more inventory.

Integrate your ad management to capture revenue across all buyers

No matter how you sell your inventory, Ad Manager’s rules-based management system automatically synchronizes advertiser blocks across all your deals and inventory, artfully steering clear of any conflicts. It’s a comprehensive ad sales platform that helps organize your inventory and optimize your connections to customers. By allowing you to connect all your inventory to all your advertising partners in one place, you can earn more and grow your business.

Between two interns: the scoop on a summer at Google

The Keyword August 21, 2018 Working at Google

Riley Shanahan is computer science major at UC Berkeley, an explorer of the world’s hiking trails, and a trailblazer for other young women delving into the unfamiliar terrain of STEM. She and I both had internships at Google’s headquarters in Mountain View this summer—I was a part of the BOLD internship program, and Riley was an Engineering Practicum intern. I recently tagged along on one of Riley’s days to learn more about what she was up to all summer. 

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👋Riley!

Zoe: What have you been working on this summer?
Riley: I helped improve visualization tools for Earth Engine users (scientists, researchers, journalists, and people who just generally use Google products).

My main project was a GIF creation tool that lets you view the entirety of a data set at one time, like a timelapse. The motivation behind this project was to empower Earth Engine users to stay on the platform without using third party encoding libraries to create animations themselves.

These GIFs can be integrated within any presentation, which is a serious use case, so that journalists and scientists can present their research and findings to policy makers and show in an animated and effective way why their research matters.

What has been your favorite part of working at Google?
My team—they’ve empowered me to make a difference and grow as an engineer and person. I know how important it is to work on something I’m passionate about, but I’ve found that I’m most energized to contribute when I’m on a team with psychological safety, support and drive. Everyone on the team worked to build each other up, rather than leaving anyone to build something alone.

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Here’s an example of an Earth Timelapse animation that Riley worked on this summer—it shows the Ucayali River and the city of Pucallpa, Peru in the Amazonian Rainforest. 

How did you find your path to computer science?
I did Girls Who Code after my sophomore year of high school. My chemistry teacher recommended I apply for the program because I loved science and math so much. It was a pivotal point in my life. I discovered that the opportunities to help people through engineering were endless, and I could make the most impact while having fun doing computer science.

How have you used the joy you get from CS to make an impact?
The summer after Girls Who Code, I applied for and received a grant to teach a summer computer science program to 50 middle school students from underserved schools in the East Palo Alto/Redwood City area. I got about 25 laptops donated, and I built a curriculum centered around game design, where every student would end each week with a tangible product to show their accomplishments and development. Based on my own Girls Who Code experience, I knew that building toward a final project gives you confidence, ownership, and a sense of accomplishment.

I worked with several female engineers at Google to plan a field trip for all of my computer science students during their last week to visit the Mountain View campus. Seeing how much they cared about my students and the success of my program reaffirmed my dream of going back to Google, not on a field trip or as a guest, but as an intern or engineer.

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Riley and her podmate Jessica (all hail peer mentorship)

What would you say to other young women who are hoping to get into computer science?
Make peer mentorship a priority. It’s important to look at older female engineers or people in STEM careers as role models, but there’s nothing like creating a network of women who are in your shoes and understand how you’re feeling. 

More than just support, I have found that by making friends and developing support systems with other college students in tech, there is a mutual exchange of resources and sharing opportunities. Oh, and don’t compare yourself to other people around you—just jump in!

After spending a summer at Google, what does “Googleyness” mean to you?
Openness. Every person I reached out to this summer was so excited to talk to me and share their work. Other than really secret stuff, the majority of the company is very open and they really treat their interns as part of the family. At the beginning of the summer, I was nervous about wasting engineers’ time by asking them technical questions about challenges and obstacles I faced. I quickly learned that they genuinely wanted to help me and see my project succeed.

Looking back on your internship, is there one moment or memory that sticks out?
100%, Google’s Women Engineer conference (held every summer for female engineering interns). It was magical. I never anticipated that Google would make such a significant contribution to both my personal and career growth. I met so many fellow interns and full-time female mentors at the conference, I had never felt more part of a family.

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Virtual visit to Yosemite 

What’s your favorite spot on Google’s campus?
There’s an awesome three-screen TV on the first floor of my building that allows you to go anywhere using Google Earth. I love playing around with it and virtually visiting Half Dome in Yosemite— I love to hike, and I’ve always wondered what it’s like up there.

What’s next for you?
Well in the short term, I am heading back to UC Berkeley for my junior year. I’m also hoping to return to Google next summer as a software engineering intern, and I would love to intern abroad in one of Google’s offices in Zurich or Dublin. There are so many classes at Berkeley that I am dying to take and I am double majoring, which means I can’t study abroad as an undergrad. Interning abroad sort of gives me the best of both worlds.

Final question: describe your internship in one word.
Earthy 🌎

Amazon Kinesis Data Streams Adds Enhanced Fan-Out and HTTP/2 for Faster Streaming

Randall Hunt August 21, 2018 Amazon Kinesis, analytics, AWS Big Data

We launched a new feature for Amazon Kinesis Data Streams (KDS) called Enhanced Fan-out, which enables developers to take advantage of a new low latency HTTP/2 data retrieval API. This new API allows customers to attach more applications to a single data stream while maintaining read performance across all of the applications consuming the stream. The HTTP/2 interface reduces the latency between ingestion of data and consumption of data by a consumer application by about 75%, down to less than 50 milliseconds.

Google Images data in Google Analytics

The Keyword August 21, 2018 analytics

A few weeks ago we told you a change is coming to Google Images referral URLs, and that this would have an impact on how this data is surfaced in Google Analytics. Here’s more detail on those changes and how you’ll be able to use the new level of granularity to improve your marketing efforts.

Previously, all traffic coming from a Google Images search result would be grouped together under ‘google / organic’ in the Acquisition reports in Google Analytics. Soon, when the Google Images team makes their changes to the referral source URL, there will be a new Source line item for image search reflected in Google Analytics which will display as ‘google images’ in the Source report and ‘google images / organic’ in the Source / Medium report within Analytics.

Google Images Organic

You’ll still see a line item for images.google.com in the ‘Referral’ report within Google Analytics. The referral report will continue to show these, and all other sources, as referrals.

Images Referral

This is a change in the way we’re processing and reporting this data and will happen automatically for all accounts. If you don’t have any filters or custom channel groupings set up based on Google Organic Source or Medium, then no changes are needed and you can continue to report on the data within the Channel, Source and Source / Medium reports as is.

If you do have special filters, custom channel groupings, or reports based on this data, then you will want to make updates as needed to capture the new Source parameter in your custom settings.

Note that when this change launches, you may see a drop in data perceived to be coming from ‘google,’ since it will be reclassified as coming from ‘google images.’ In some cases, you may see an increase in organic traffic as we reclassify some traffic previously classified as ‘referral’ to ‘organic.’ These changes should all balance out and you shouldn’t expect an overall drop or increase in total traffic.

Why are we making this update?

We’ve long heard from analysts and webmasters that they want more granularity in their analytics data to help them understand the value of Google Images. With the addition of the ‘google images’ source, you’ll soon be able to do just that.

Within your regular analytics reporting, you’ll be able to compare total Google Organic traffic to that of Google Images traffic via any of the acquisition reports, or add more detail to other reports by adding a secondary dimension of Source. These insights could help you determine when and where to allocate your marketing dollars or business resources when it comes to advertising and site optimization.

The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform.

Together, we hope these updates give you a new level of understanding of the traffic coming to your site through Google Images.

The Privacy and Security Risks of Consumer Genomics Kits | Avast

Gill Langston August 21, 2018 Garry Kasparov, Privacy

Consumer genomics kits are all the rage. On Black Friday and Cyber Monday last year, industry leader 23&Me sold 1.5 million. I can understand the appeal. For one, it’s fun to learn about where your ancestors came from and perhaps even pick up a surprising fact about your family heritage to share at cocktail parties. You might even discover a long-lost family member or two. More seriously, people want to find out which diseases they are more susceptible to and steps they can take to mitigate their risk. Setting aside concerns about the accuracy and reliability of these tests, we are still left with a major potential pitfall: the privacy and security threats of amassing large quantities of biometric data.

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