AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.

A markup language is a system for defining the structure, presentation, or purpose of text within a document.

AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.

With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and paid marketing

In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted growth. Lisa Vecchio explains how.

While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators as these metrics predict future SEO success.

The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.

You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and business relevance. Here‘s how.

Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.

Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.

Learn how to disavow backlinks, when it‘s necessary, and how to create and submit a disavow file to Google.

We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Discover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.

Learn to analyze competitor website traffic and compare metrics, engagement, devices, and demographics.

Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.

Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.

Learn how to use HTML heading tags to improve your SEO and structure your content effectively.

Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.

Discover 9 expert-backed steps to grow your SaaS with organic and product-led content marketing. Build a smart, scalable strategy for 2025.

Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.

GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.

If you’re a local small business, optimizing your online presence for local clientele should be a top priority.

Discover the techniques you need to build local SEO backlinks and boost your search visibility.

Time to reinforce your strategy based on these local SEO stats?

Everything you need to know to get your local business ranking higher in search

Review your local business’ performance in Google Search and Google Maps.

Make a great first impression with an optimal GBP cover image

Harness the power of Amazon Alexa to elevate your business with voice search optimization.

A few tweaks to your website can light up a neon sign above your local business details so search engines can find them.

What are local citations and how can they help?

Your reviews on Google are super easy to find, but do you know what to do with them once you’ve found them?

Semrush Local is the affordable solution to great local SEO rankings.

Find out how to get more google reviews with nine different techniques real-world businesses are using.

Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!

Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.