Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your client’s ...

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide. Many small business owners get started for free with Ahrefs Webmaster Tools&#...

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page). There is an unlimited supply of useful…Read more &#...

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brand...

Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year (April and October) in the coastal resort of Brighto...

Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for…Read m...

Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups use SEO as their primary acquisition channel from day one.…Read more...

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions.   Parasite SEO usually occurs when users post self-referential links on someone e...

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important group of people who give a damn…Read more ›

To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder. Tools that are not overly optimistic about AI just…Read more ›

In fact,  I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan. These are rarely peopl...

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness. In fact, no one in SaaS,…Read more ...

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” And market projections back this up: You might resent AI chatbots for reducing your traffic share or poaching your intellectual prope...

Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the past year. Screenshots show historical and predicted brand search growth…Read more ›

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature. In this study I attempt to…Read more ›

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months. Our final list reflects the products with the biggest increase in search&#8230...

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. Learn more Are you looking for statistics on other areas of digital&#...

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?” Even as I nodded, I…Read more ›

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your niche before competitors: Enter any topic into Google Trends and…Read more &#8...

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… Here are five real-world PR…R...

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know ...

Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp. You might want to find listicles that feature brands like ConvertKit and Aweber but…Read more ›

Here are the tips they shared and how to do them. How to do it Don’t try to do this manually. Use a WordPress plugin to automate it. Neither of these are expensive. Genius Link starts at $6 per month…Read more ›

These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since fo...

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of questions hiring managers are asking. The hiring managers I talked…...

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And did you know that’s a more popular search term than…Read more ›

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips&#82...

In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is a real mixed bag of PR examples – from newsjacking,…Read more ›

The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all of it. TAM is also a key metric for startup…Read more ›

Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First published: 27 April 2021 Recommended by: G...