digital marketing

The Most Effective Types of Content on Social Media in 2024 [New Data]




It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. 
Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher.
These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business.
Digital Marketing

The 16 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio in 2024




A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. 
Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.  Once you’ve created your digital portfolio, you’ll need somewhere to host or showcase it — that’s where a portfolio website comes in.
Digital Marketing

How HubSpot Helps Users Prepare for Google’s Core Web Vitals




It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP).

To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals.
Digital Marketing