New year, new searches: resolutions, “bomb cyclone” and Coachella

New year, new searches: resolutions, “bomb cyclone” and Coachella

It’s a new year, and some of this week’s trends (with data from Google News Lab) are about adjusting: to a new gym routine, unexpected weather, and a new law in California.

Treadmill time

New Year’s resolutions = more searches for “gyms near me.” In fact, search interest in the phrase hit an all-time high this month. Despite a heightened desire to hit the gym, interest in “new year diet” was 200 percent higher than “new year exercise” this week. Looking ahead to the new year, people are wondering: “What is a New Year’s resolution for kids?” “What is the history behind New Year’s resolutions?” and “Who made the first New Year’s resolution?”

Do you wanna build a snowman?

“What is a bomb cyclone?” was a top-searched question this week as a massive winter storm hits the east coast of the U.S. Snow is showing up in unexpected places around the country as well. When people search for “Snow in…” the post popular locations are Florida, Tallahassee and Orlando. And with cold weather taking over, search interest in “frozen pipes” has reached its highest point this week since 2004. Top “how to” searches include “how to thaw frozen pipes,” “how to keep pipes from freezing,” and “how to fix frozen pipes.”

Desert calling

Despite the cold weather, people have something warm to look forward to: The lineup for Coachella 2018 was announced this week, and search interest in “Coachella tickets” went up nearly 6,500 percent. Coachella-goers are already looking into lodging, with “Coachella airbnb” searched 100 percent more than “Coachella hotel.” The top-searched Coachella performers were Cardi B, Eminem, Beyoncé, Post Malone and Migos.

bey

Coachella isn’t even the biggest news in California …

Recreational marijuana was people’s minds (and on sale for the first time in California) this week. In California, top questions included “where to buy legal weed in Los Angeles,” “What is the tax on weed in California,” and “Where can I buy marijuana?” Meanwhile, following the announcement that the Justice Department is rescinding a policy that enabled legalized marijuana to flourish in many states, the top trending question nationwide was “Why are marijuana stocks down?”

Ready for the coin toss in the South

For the first time, two SEC teams—University of Alabama and University of Georgia—will face off in the College Football National Championship on Monday. Though the game’s outcome is yet to be decided, search interest in “Alabama Crimson Tide football” is beating “Georgia Bulldogs football” by 190 percent. After Georgia’s overtime win in the semi-final, the top trending college football questions this week were about overtime: “How does overtime work in college football?” “How many overtimes are in college football?” and “How long is overtime in college football?”

How Google Home and the Google Assistant helped you get more done in 2017

How Google Home and the Google Assistant helped you get more done in 2017

Both the Google Assistant and Google Home had a very big year in 2017, with new devices, new languages and new features. The Assistant is now available on more than 400 million devices, including speakers like Google Home, Android phones and tablets, iPhones, headphones, TVs, watches and more. We brought the Google Assistant to a dozen countries, from France to Japan, offering help in 8 languages around the globe.

With Google Home Mini and Google Home Max in addition to our original Google Home, we brought you even more ways to use the Assistant in your home. So it’s no wonder we’ve sold tens of millions of all our Google devices for the home over this last year. And in fact, we sold more than one Google Home device every second since Google Home Mini started shipping in October.

As we’ve added more features—like Voice Match,  Broadcast and Hands-Free Calling—the Google Assistant has become even more helpful. Your Assistant now gives you the power to voice control more than 1,500 compatible smart home devices from over 225 brands. With all these choices, you’ve connected millions of new smart home devices to Google Home every month. All told, Google Home usage increased 9X this holiday season over last year’s, as you controlled more smart devices, asked more questions, listened to more music, and tried out all the new things you can do with your Assistant on Google Home.

No matter where you are, the Google Assistant is here to help you make the most of 2018. And next week, we have even more things in store for the Assistant at the Consumer Electronics Show in Las Vegas. If you’re at CES, stop by the Google Assistant Playground (Central Plaza-21) to check out some of our new integrations, devices, and the newest ways you can use your Assistant.

ces

NEW DevNet Sandbox! Play live with Istio on Kubernetes to manage your microservice mesh

NEW DevNet Sandbox! Play live with Istio on Kubernetes to manage your microservice mesh

Most of the development world is aware of the microservices and containerisation movement, given we’re now in 2018! When folks start working with microservices, they quickly realise that they proliferate fast. One application can contain a large number of microservices that all need to interact and talk to each other for lots of different reasons […]

Top 10 Smart City Trends for 2018

Top 10 Smart City Trends for 2018

Did you know that Smart Cities are poised to drive significant change in how we work, play and learn in 2018? Thanks to the explosion in big data analytics capabilities and mobile, real-time video/information sharing, historians may someday look back on this year as the fulcrum upon which technology and government fully meshed to turn […]

Google for Nonprofits: 2017 in review

Google for Nonprofits: 2017 in review

Every year nonprofits worldwide work tirelessly to make a positive impact in their communities, and in a year where many people were looking to help, 2017 was no exception. We’re looking back to celebrate the nonprofits around the globe using Google tools to help in their philanthropic efforts. Here are some successes from last year—we hope they give you some ideas for how you can improve your nonprofit’s productivity and have even more impact in 2018.

Unlocking G Suite for Nonprofits

G Suite allows teams to access data anywhere, update files in real time, and collaborate efficiently. Mercy Beyond Borders, a U.S.-based nonprofit with employees deployed in various countries, uses these tools to stay in sync with each other no matter where they are—from tracking finances on Google Sheets to sharing information with board members through Google Sites. And nonprofit MyFace takes advantage of Google’s security and privacy settings to store personal medical data for their patients. Read more about how these nonprofits used G Suite, and find out how to get started with G Suite, in this post.


Learn from “G4NP in Three,” a new YouTube Series

This year we launched our first-ever G4NP YouTube series, “G4NP in Three,” aiming to help nonprofits learn the basics about the Google for Nonprofits program and the process to get enrolled for each product. The videos also cover tips and tricks on how to make the most of the tools available, all in three minutes! Check out the videos and subscribe to stay updated on our latest content.


5 new ways to connect with your customers on Google

5 new ways to connect with your customers on Google

Last year, we introduced five new ways to build an eye-catching online presence that shows customers what your business is all about. And the best part? They’re all free.

1. Create a free website in minutes

According to internal Google research, business listings with a website get 25-35% more clicks. And building your site doesn’t have to be complicated or time consuming. You can create a simple mobile-ready site for your business in less than 10 minutes with our automated website builder. Check out how Vince from Village Tailor in New York used his new website to bring in more customers.

2. Post about events, promotions, and more right on Google

It’s now easy to share Posts that show up when people find your business on Search and Maps. According to Ipsos research, 50 percent people look for promotions or discounts online, so it’s important to share offers, upcoming events, your latest news and more with potential customers right when they find your business.

3. Connect with your customers by answering their questions directly

As a business owner, you have the most reliable answers to your customers’ questions. With Questions and Answers, it’s easy to add frequently asked questions to your listing, answer questions from potential customers, and highlight top responses, so that people can get the most important info about your business right away.

4. Update your business listing without leaving Search

People trust businesses with current and relevant info online, and according to internal Google research, complete Google listings get seven times more clicks. Keep your listing updated with our easy-to-access business dashboard. Simply type your business name on Google Search, and you can complete your listing, share photos and posts related to your business, respond to reviews, and see how many views you’re getting.

5. Start messaging with your customers from Google

Customers don’t always have time to call when they want to reach out to your business. With messaging, people can text your business directly through your listing on Search. Your phone number remains private, so you and your customers can communicate safely, quickly, and easily. (Available in the US, Brazil, Canada and India).

You can use these simple features with your Google listing to stand out and attract new customers online. Get started today.

Microsoft and Adaptive Biotechnologies announce partnership using AI to decode immune system; diagnose, treat disease

Microsoft and Adaptive Biotechnologies announce partnership using AI to decode immune system; diagnose, treat disease

The human immune system is an astonishing diagnostic system, continuously adapting itself to detect any signal of disease in the body. Essentially, the state of the immune system tells a story about virtually everything affecting a person’s health. It may sound like science fiction, but what if we could “read” this story? Our scientific understanding…

The post Microsoft and Adaptive Biotechnologies announce partnership using AI to decode immune system; diagnose, treat disease appeared first on The Official Microsoft Blog.