Introducing the Best New Artist 2026 Nominees

Spotify’s annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry’s biggest stage. More than a party, the evening spotlights the artistry and hard work of the nominees who are shaping music today and underscores our commitment to amplifying artists at a defining moment...
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23 Jan 2026

Watch Ed Sheeran’s Dublin Concert in a New Billions Club Live Film on Spotify

Last November, Ed Sheeran returned to his musical roots for an intimate, one-night-only performance in Dublin, the third installment of our Billions Club Live series. Now, fans everywhere can experience the magic of that evening with Billions Club Live with Ed Sheeran: A Concert Film, available exclusively on Spotify. The film captures Ed’s full performance,...
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22 Jan 2026

Prompted Playlists in Beta Coming to Premium Listeners in More Markets

Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You want to control how curation and discovery work for you. We believe that technology is only as good as the humans behind it. That’s why...
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22 Jan 2026

5 Audiobooks to Help You Level Up in 2026

The start of a new year brings fresh possibilities. Whether you’re diving in with big goals or simply setting new intentions, audiobooks can bring inspiration and practical advice to every aspect of your life. To help you stay focused and energized, Spotify’s audiobook editors have curated a selection of self-help and motivational titles. From optimizing...
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16 Jan 2026

Upcoming Changes to Spotify Premium Subscriptions

We’re updating the price of Spotify. Over the next month, Premium subscribers across the U.S., Estonia, and Latvia will receive an email explaining what this update means for their subscriptions (see example image below and link to the full list of Premium features and benefits here). New subscribers can find the latest pricing by visiting...
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15 Jan 2026

Spotify’s Music Team Reveals Its Songwriters to Watch 2026

Spotify’s global editors and Songwriter & Publisher Partnerships team spend their days immersed in new music, tracking the writers behind the songs breaking through and the creators shaping what’s next. Today, we’re spotlighting the Songwriters to Watch 2026 class, a group of standout songwriters and writer-producers poised to define the sound of the year ahead....
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13 Jan 2026

Spotify’s Artists to Watch 2026 Are Ready for the Spotlight

At Spotify, we listen to a lot of music. And every year, our global editors and artist partnerships teams come together to spotlight the emerging voices we believe are about to make a serious impact. Enter our Artists to Watch list. These are the artists turning heads on our playlists, gaining momentum around the world,...
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13 Jan 2026

New Year, New Jobs, Renewed Commitment

Spotify’s new co-CEOs, Alex Norström and Gustav Söderström, start off the new year with a message of renewed leadership, creative responsibility, and what’s ahead for the brand.   2025 was a massive year for this company. Now that it’s January, we go again. And we, of course, have new job titles. For us, this is less...
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13 Jan 2026

Golden Week Nominees Night Celebrates a Podcasting Milestone

This year, podcasts are making their Golden Globes debut with a new category honoring the medium’s leading shows and creators. To mark the occasion, Spotify and The Hollywood Reporter hosted Golden Week Nominees Night in West Hollywood on Thursday, bringing together award nominees and industry leaders for an evening celebrating podcasting’s arrival on one of...
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10 Jan 2026

Spotify Toasts to the Future of Podcasting With Creators at Our New Sycamore Studios

On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch celebrating the soft launch of our brand-new podcast studio, Spotify Sycamore Studios. The event offered attendees an exclusive first look at the state-of-the-art production spaces in Hollywood and a chance to connect with Spotify teams and the talent shaping the future of...
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8 Jan 2026

Marketing efficiency ratio: How to calculate and improve yours




The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A higher MER indicates more efficient marketing performance, although what counts as “good” depends on margins, customer behavior, and business model.
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Digital Marketing
2 Jan 2026

GeForce NOW Rings In 2026 With 14 New Games in January

New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high frame rates. From streams of the biggest blockbusters to new ways to play anywhere, members showed all year what happens when great games meet serious GeForce performance
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1 Jan 2026