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Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A higher MER indicates more efficient marketing performance, although what counts as “good” depends on margins, customer behavior, and business model.

Digital Marketing

2 Jan 2026

Gradient Descent:The Engine of Machine Learning Optimization

Editor's note: This article is a part of our series on visualizing the foundations of machine learning.

Artificial Intelligence

2 Jan 2026

GeForce NOW Rings In 2026 With 14 New Games in January

New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high frame rates. From streams of the biggest blockbusters to new ways to play anywhere, members showed all year what happens when great games meet serious GeForce performance
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Desktop & Laptop

1 Jan 2026

Train Your Large Model on Multiple GPUs with Tensor Parallelism

This article is divided into five parts; they are: • An Example of Tensor Parallelism • Setting Up Tensor Parallelism • Preparing Model for Tensor Parallelism • Train a Model with Tensor Parallelism • Combining Tensor Parallelism with FSDP Tensor paral...

Artificial Intelligence

1 Jan 2026

AI search strategy: A guide for modern marketing teams

Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search strategy adapts content for that shift, focusing on being understood and cited, not just ranked and clicked.

Artificial Intelligence

31 Dec 2025

What are the latest Hootsuite product features? [Nov 2025]

Manage YouTube comments in Inbox and create videos with Adobe Express. See the newest Hootsuite product features for Nov 2025
The post What are the latest Hootsuite product features? [Nov 2025] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

31 Dec 2025

Search Central Live APAC 2025 Recap: A Note of Gratitude

It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through
the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we've
been on a mission to connect...

Feed

31 Dec 2025

Train Your Large Model on Multiple GPUs with Fully Sharded Data Parallelism

This article is divided into five parts; they are: • Introduction to Fully Sharded Data Parallel • Preparing Model for FSDP Training • Training Loop with FSDP • Fine-Tuning FSDP Behavior • Checkpointing FSDP Models Sharding is a term originally used in...

Artificial Intelligence

31 Dec 2025

Entity-based SEO: An explainer for SEOs and content marketers

Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph to interpret meaning and determine topical authority.

Digital Marketing

31 Dec 2025

AI Marketing Examples: 13 Times AI Actually Delivered

The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers. A $100 denim dog harness brand struggled with low ad engagement.&#8...

Digital Marketing

30 Dec 2025

Beyond Short-term Memory: The 3 Types of Long-term Memory AI Agents Need

If you've built chatbots or worked with language models, you're already familiar with how AI systems handle memory within a single conversation.

Artificial Intelligence

30 Dec 2025

Train Your Large Model on Multiple GPUs with Pipeline Parallelism

This article is divided into six parts; they are: • Pipeline Parallelism Overview • Model Preparation for Pipeline Parallelism • Stage and Pipeline Schedule • Training Loop • Distributed Checkpointing • Limitations of Pipeline Parallelism Pipeline para...

Artificial Intelligence

30 Dec 2025

The latest AI news we announced in December

Here are Google’s latest AI updates from December 2025

Feed

30 Dec 2025

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking meetings, and routing conversations to sales reps. It worked, but it didn’t scale.

Artificial Intelligence

29 Dec 2025

5 Python Libraries for Advanced Time Series Forecasting

Predicting the future has always been the holy grail of analytics.

Artificial Intelligence

29 Dec 2025

Automated email segmentation: Setting up for better targeting

Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance.

Artificial Intelligence

27 Dec 2025

How to Add n8n Like Automation in WordPress (Easier & Cheaper)

Automating processes on your WordPress website doesn’t have to be complicated. Tools like n8n are powerful, but they often require extra hosting, webhooks, and a lot of technical setup. That’s why many beginners feel stuck before they even get started. The good news is that… Read More »
The post How to Add n8n Like Automation in WordPress (Easier & Cheaper) first appeared on WPBeginner.

26 Dec 2025

Training a Model on Multiple GPUs with Data Parallelism

This article is divided into two parts; they are: • Data Parallelism • Distributed Data Parallelism If you have multiple GPUs, you can combine them to operate as a single GPU with greater memory capacity.

Artificial Intelligence

26 Dec 2025

Train a Model Faster with torch.compile and Gradient Accumulation

This article is divided into two parts; they are: • Using `torch.

Artificial Intelligence

26 Dec 2025

Make Spirits Bright With Holiday Hits on GeForce NOW

Holiday lights are twinkling, hot cocoa’s on the stove and gamers are settling in for a well-earned break. Whether staying in or heading on a winter getaway, GeForce NOW makes it easy to keep gaming from anywhere. Stream the 13 new games joining GeForce NOW this week across devices — including laptops, tablets and mobile
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Desktop & Laptop

25 Dec 2025

Training a Model with Limited Memory using Mixed Precision and Gradient Checkpointing

This article is divided into three parts; they are: • Floating-point Numbers • Automatic Mixed Precision Training • Gradient Checkpointing Let's get started! The default data type in PyTorch is the IEEE 754 32-bit floating-point format, also known as s...

Artificial Intelligence

25 Dec 2025

Practical Agentic Coding with Google Jules

If you have an interest in agentic coding, there's a pretty good chance you've heard of

Artificial Intelligence

24 Dec 2025

5 Ways to Use AI in WooCommerce (Save Time & Make Money)

Managing a WooCommerce store can feel like a lot of busy work. I’ve worked with store owners who spent countless hours writing product descriptions, answering the same customer questions, and trying to make sense of sales data, all while packing and shipping orders. It often… Read More »
The post 5 Ways to Use AI in WooCommerce (Save Time & Make Money) first appeared on WPBeginner.

24 Dec 2025

Evaluating Perplexity on Language Models

This article is divided into two parts; they are: • What Is Perplexity and How to Compute It • Evaluate the Perplexity of a Language Model with HellaSwag Dataset Perplexity is a measure of how well a language model predicts a sample of text.

Artificial Intelligence

24 Dec 2025

Is WordPress Free? Yes and No — Here’s Why

There's a lot of confusion surrounding WordPress's pricing. Here's a breakdown of what's free, as well as the costs of running a fully functional website.

24 Dec 2025

Find Your Perfect Holiday Romance Listen With These Swoon-Worthy Audiobooks

The year is winding down, the weather outside is frightful, and it’s the perfect time to escape into a story that warms the heart. For listeners looking for a little love and laughter to close out their year, our editors have curated a list of can’t-miss holiday-themed romance audiobooks. “If you’re looking to curl up...
The post Find Your Perfect Holiday Romance Listen With These Swoon-Worthy Audiobooks appeared first on Spotify.

Feed

23 Dec 2025

Top 7 use cases for AI personalization in marketing

As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.

Artificial Intelligence

23 Dec 2025

Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility

Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good rankings…Read...

Digital Marketing

23 Dec 2025

A Decade of Giving: ‘Fest & Flauschig’ Christmas Circus Celebrates Record Turnout and Generosity

For a decade, popular German podcast Fest & Flauschig has hosted an annual Christmas Circus that brings together fans for a night of laughter, music, and giving back to those in need. On December 19, Spotify celebrated the 10th anniversary of the live podcast charity gala, “Fest & Flauschig Live: 10 von 10 – Anniversary...
The post A Decade of Giving: ‘Fest & Flauschig’ Christmas Circus Celebrates Record Turnout and Generosity appeared first on Spotify.

Feed

23 Dec 2025

Best AI workflow automation tools for growing businesses

AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously optimize processes.

Digital Marketing

23 Dec 2025

AEO vs. GEO explained: What marketers need to know now

Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries.

Digital Marketing

23 Dec 2025

60 of our biggest AI announcements in 2025

Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products.

Mobile Apps & Device

23 Dec 2025

Marine Biological Laboratory Explores Human Memory With AI and Virtual Reality

The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory — specifically long-term memory. This change is what Andre Fenton, professor of neural science at New York University, and Abhishek Kumar, assistant professor of cell and regenerative biology at the University
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Desktop & Laptop

23 Dec 2025

What Is WordPress Hosting? A Simple Breakdown

Learn what WordPress hosting is, how it differs from other hosting options, and what to look for in a provider.

23 Dec 2025

3 Smart Ways to Encode Categorical Features for Machine Learning

If you spend any time working with real-world data, you quickly realize that not everything comes in neat, clean numbers.

Artificial Intelligence

22 Dec 2025

How AI fixed my procrastination

I struggled to get started. For ages, I kept putting off building this website, creating a new programming language for Visual Studio, and coming up with fresh color themes. Each project looked overwhelming, and I couldn’t find the time or motivation to jump in. It all just felt like too much at once. But when […]
The post How AI fixed my procrastination appeared first on Visual Studio Blog.

Artificial Intelligence

22 Dec 2025

Social media management: The 2026 expert playbook

Four social experts share insights on the future of social media management, from team structures to strategy, and proving business impact.
The post Social media management: The 2026 expert playbook appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

22 Dec 2025