A writer at heart,
Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly
replace writers, she received one resounding question from peers: Why?

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday.

Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV commercials or ad campaigns.

“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of all the ways we could potentially grow our businesses and guard against threats.

When considering who to learn from in the marketing space, one brand stands out: Liquid Death.

Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a business successfully is about a lot more than filling out a few forms, getting the permits or licenses you need, and selling a product.

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I'll tell you the answer.

It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.

Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions.

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy.

In the summer of 2022, we first started hearing buzz around a new term: "Quiet quitting".

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume.

Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role.

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers.

When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…)

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. 
Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.  Once you’ve created your digital portfolio, you’ll need somewhere to host or showcase it — that’s where a portfolio website comes in.

A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance.

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible).

In 2024, 43% of B2C marketers plan to increase their marketing budget.

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today.
LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert.

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number.

With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone.

Content writing can mean many things.
Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

2023 was a whirlwind.

To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times.