Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized emails at scale by automating workflows, segmenting audiences, and integrating with CRM and ecommerce tools.

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact.