Today, we're excited to announce the launch of new Search Generative AI performance reports
in Search Console, including dedicated reports for Search and Discover, to help you understand your
site's visibility within generative AI features on Search.

As people increasingly gravitate to generative AI experiences and find information in new ways,
we're publishing a new resource to help website owners, SEOs, and developers understand how to
optimize their content for appearance in generative AI features in Search, and in turn Google
Search overall.

Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potent...

We are hosting Search Central Live Shanghai 2026 on May 15.
This event is structured for the local community, with a specific focus on
optimizing sites that target users outside of China.

If you tuned into
episode 105 of the Search Off the Record podcast,
you might have heard us diving deep into a topic that is close to our hearts
(and our servers): the inner workings of Googlebot.

Just a short note this time!

It's that time of the year again! Let's talk about the Search Central Live (SCL) schedule for the
Asia Pacific (APAC) region. We have mapped out a series of events designed to connect you with our
Search teams and fellow community members. Here is everything you need to know about our plans for
the year, at least for the APAC region.

Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time!
The event series has been a great way for communities to connect with each other and Googlers to learn
more about the web ecosys...

Today we've released
the February 2026 Discover core update. This is a broad update to our systems that surface
articles in Discover. Our testing shows that people find the Discover experience more useful and
worthwhile with this update.

We're excited to announce that Search Central Live is returning to São Paulo and to Buenos Aires in 2026.
Following many years of successful events in the region, we're continuing our mission to help local businesses
enhance their site's performance in Google Search.

It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through
the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we've
been on a mission to connect...

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views.
This new functionality allows you to adjust the time aggregation of any of the performance charts,
helping yo...

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified
view of their Google Search performance across their websites and social channels. With this update,
we are expanding the S...

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding
the exact data you need can take more time than you'd like. Today, we're excited to announce an experimental
feature in th...

We're happy to announce we're providing an additional tool to analyze the performance
of your website by query type in the Search Console Performance Report:
the branded queries filter. This new feature is designed to help ana...

We're always looking for new ways to help you understand your data and make smarter decisions when it comes
to Google Search. That's why we're happy to announce a new feature within the Search Console performance
reports: Cust...

We're excited to announce that we're now expanding the options for merchants to provide shipping
and returns information, even if they don't have a Merchant Center account. Merchants can now
tell Google about their shipping an...

We're thrilled to announce our upcoming Search Central Live Zurich on December 9th!
This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams...

We're constantly working to simplify the search results page,
so that it's quick and easy to find the information and websites you're looking for. As part of
this effort, we regularly evaluate all of our existing features to m...

We are excited to announce Query groups, a powerful Search Console Insights feature that groups
similar search queries. One of the challenges when analyzing search performance data is that there
are many different ways to writ...

For the first time, Search Central Live is coming to Dubai on October 21, 2025!
After events in Europe, Latin America, and Asia, we're continuing our mission to help
you enhance your site's performance in Google Search, live i...

When shoppers are online, knowing which store to buy from can be a tough decision. The new
store widget powered by Google
brings valuable information directly to a merchant's website, which can turn shopper hesitation
...

Get ready, Japan! We're thrilled to announce the return of Search Central Live Tokyo on Nov 7,
2025! If you are fluent in Japanese and are interested, read on! We're bringing
back all the elements you loved, with even mo...

As part of our broader APAC plan, which includes new Deep Dive events and two local language
editions, we are happy to announce the details for our Chinese language event: Search
Central Live Hong Kong!

We're very excited to announce that Search Central Live is coming back to Ciudad de Mexico
on September 25! Following successful events throughout the world earlier this year, we're
continuing our mission to helpyou enha...

We're excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends w...

We're excited to announce the launch of the new Search Console Insights report. The new report offers
even more insights and a deeper integration with Search Console's Performance report.
With this change, we aim to stre...

We hope you're as excited about
Search Central Live Deep Dive APAC
as we are! With just a few weeks to go, we wanted to share an exciting experiment that we're
planning to run at the event, and introduce our comm...

As part of our ongoing efforts to
simplify the Google Search results page, we will be phasing out support for a few
structured data features in
Search. We regularly evaluate the usefulness of Search features, bot...

Member benefits, such as lower prices and earning loyalty points are a major factor considered by
shoppers when buying products online. Today we're adding support for defining loyalty programs under
Organization structur...

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to ...

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world.
In this post, we'll review the current state of app deep links — take a look at what they
are, the benefits of using the...

We're ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event
that will be held in Bangkok, Thailand this year on July 23-25!

A few months ago, we announced an improved way to view
recent performance data in Search Console.
The "24 hours" view includes data from the last available 24 hours and appears with a delay of
only a few hours. T...

In the previous posts about the Robots Exclusion Protocol (REP) we explored what's already
possible to do with its various components — namely robots.txt and the URI level controls.
In this post we will explore how...

Hello 2025! (Yeah, we know, time flies!) We've had some exciting plans in the works for
Search Central Live (SCL) Asia Pacific this year, and we're super excited to let you in on what
we've been up to. We've been listeni...

With the robots.txt file, site owners
have a simple way to control which parts of a website are accessible by crawlers.
To help site owners further express how search engines and web
crawlers can use their pages, the web standards...