Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth. Experiments improve channel-by-channel optimization as marketing teams push for measurable, repeatable growth under tight budgets.

Answer engines are already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated answers is quickly becoming a competitive advantage.

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely.

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building.

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.

Traditional marketing vs. digital marketing shouldn’t be a controversial decision.

Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring.

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same.

Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces.