Joshua Hardwick

6 Digital Marketing Conferences We’ve Been To & Love

Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year (April and October) in the coastal resort of Brighto...

Digital Marketing

29 Nov 2024

12 Link Builders Share Strategies That Work in 2024

Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp. You might want to find listicles that feature brands like ConvertKit and Aweber but…Read more ›

Digital Marketing

1 Oct 2024

11 Affiliate Marketers Share Proven Tips for 2024

Here are the tips they shared and how to do them. How to do it Don’t try to do this manually. Use a WordPress plugin to automate it. Neither of these are expensive. Genius Link starts at $6 per month…Read more ›

Digital Marketing

1 Oct 2024

I Disavowed “Toxic Backlinks”: Here’s What Happened

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly diffe...

Digital Marketing

29 Aug 2024

5 Restaurant SEO Tips Backed by Diners & Data

Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners. Google…Read more ›

Digital Marketing

26 Aug 2024

Shallow Pockets? Try These 3 Truly Affordable SEO Services

For most small businesses and those just starting out, this is hardly affordable… Luckily, there are a few ways to bring this cost down without hiring amateurs. I’ll explain how later. First, let’s look at a few SEO services that…Read more &#8250...

Digital Marketing

12 Aug 2024

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).…Read mor...

Digital Marketing

1 Aug 2024

Link Reclamation: How to Find and Reclaim Lost Backlinks

Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93. But…Read more ›

Digital Marketing

1 Aug 2024

Parasite SEO Explained (It’s Not Always Evil!)

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing content on the high-authority…Read more...

Digital Marketing

31 May 2024

Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No. You just need to know ho...

Digital Marketing

30 May 2024

Brighton SEO Live Blog

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and…Read more ›

Digital Marketing

25 Apr 2024

HARO Has Been Dead for a While

I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while. I used HARO way…Read more ›

Digital Marketing

18 Apr 2024

How “Deep Content” Will Protect Your SEO in the AI Era

Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily. Here are…Read more ›

Digital Marketing

1 Apr 2024

A Comprehensive On-Page SEO Checklist for 2024

Even better, many on-page improvements are super quick and easy to do. Follow this checklist for perfect on-page SEO every time: If you’re looking for a reusable interactive checklist to use time and time again, here are a few other…Read more &#8...

Digital Marketing

29 Mar 2024

7 Easy SEO Tips for Small Businesses

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. If you only do one thing as a small business owner, make it to claim…Read more ›

Digital Marketing

29 Mar 2024

Toxic Backlinks: SEO Woe or a Load of Baloney?

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe Google’s John Mueller, they’re not: Yet, according to my poll, the…Read more &...

Digital Marketing

28 Feb 2024

SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]

Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular hourly rate for SEOs, with 24%…Read more ›

Digital Marketing

17 Dec 2023

SEO Trends 2024: Separating Fact From Fiction

In this article, I’ll use Ahrefs’ data to find some of the most searched-for SEO trends and share my opinion on whether they’re worth acting on. SEO trends typically follow a familiar cycle that looks a bit like the Gartner…Read more ›

Digital Marketing

7 Dec 2023

Keyword Mapping for SEO: How To Do It + Free Template

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have a list of keywords for mapping, skip this step. Otherwise,…Read more ›

Digital Marketing

1 Dec 2023

How To Become an SEO Expert in 4 Steps

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. Understanding what search engine optimization really…Read more ›

Digital Marketing

30 Nov 2023

How To Do Keyword Clustering the Easy Way

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword clustering is typically done by grouping keywords with the same…Read more ›...

Digital Marketing

1 Nov 2023

Free SEO Audit Template for 2023

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small…Read more ›

Digital Marketing

27 Oct 2023

Top 100 Most Visited Websites (US and Worldwide)

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other sites on the list are recognizable brands to us English…Read ...

Digital Marketing

1 Oct 2023

What Are Title Tags? How To Write Them for SEO

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide,…Read more ›

Digital Marketing

27 Sep 2023