Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. 

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.