A car fire ignited a viral marketing moment for the Stanley brand.

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s?

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently.

We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities.

World events and economic conditions impact how each generation behaves as consumers and business owners.

Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.