Team black or team green?

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage.

It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails.

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether.

We're all familiar with Flo from Progressive, right?

Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature.

Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles.

Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates.

There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.

If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks.

Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a shopping trip for blouses, comfortable slacks, and sensible flats to replace my sneakers.