Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content that people need and makes that content easy to find…Read more ›

Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you check the top 10 pages for any keyword in 243&#82...

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization...

They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great marketing tactic. Just copying what they do for SEO would…Read more ›

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can...

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll cover:…Read mor...

Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action to improve your site’s visibility (such as improving content or...

There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how to find one good keyword, you will be able to…Read more ›

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools…Read more ›

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features&#823...

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This type of metric measures the efficiency of…Read more &...

The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of…Read more &#825...

Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a sample of 80 keywords with…Read more ›

  On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can find you, learn more, and reach out to you. Marketing…Read more ›

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).  A solution to that is a lean&#8230...

  Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing.  In this section, you’ll find the most…R...

  In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.  Google Analytics 4 (GA4) comes with almost everything you need to see how…Read...

These eight tools will allow you to do things like:  And more!  Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.  Some of the key use cases...

If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics will show you how. If people searching for your topic want fresh information, you’ll lose traffic…Read more ›