Rachael Nicholson, Author at Reader@mReotEch.com

41 Instagram features, hacks, & tips everyone should know about [new data]

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a highly visual platform like Instagram.

Digital Marketing

6 Jun 2025

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my favorite things.

Digital Marketing

30 Dec 2024

Building the Right Foundation for Cornerstone Content — Here’s Everything I Know

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid.

Digital Marketing

24 Dec 2024

How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.

Digital Marketing

28 Aug 2024

The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.

Digital Marketing

30 May 2024

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing my way through their premium templates.

Artificial Intelligence

29 May 2024

40 Inspired Business Card Designs Too Useful to Throw Away

If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you're looking for something about the same size and thickness as a business card?
It becomes clear how alike most business cards have come to look.

Digital Marketing

21 Dec 2023

Email Marketing Audit — The Complete Guide

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own.
Together, we cover:

Digital Marketing

18 Dec 2023

How AI Can Improve Your Customer Experience [New Data + Tips]

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity.

Digital Marketing

8 Dec 2023