I've been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it's safe to say I know a thing or seven about keeping data tidy in Excel.
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.
My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.
Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must.
Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”
