If budgeting stresses you out, we have a lot in common, my friend.

You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain.

Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. 

Early in my career, I was intimidated by executive summaries. They sounded so corporate and formal. But, proper name aside, they’re really just the elevator pitch or the TL;DR (too long, didn’t read) of a document.

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.

Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing.
Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right?
Heck, in my recent job hunt, I interviewed for several product marketer jobs under the caveat that I hadn’t “done product marketing,” but I’d certainly marketed a product.
But the truth is those positions wouldn’t have worked out. Product marketing is a very specific branch of marketing that requires particular skills and has its own unique benefits.