Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. 

Early in my career, I was intimidated by executive summaries. They sounded so corporate and formal. But, proper name aside, they’re really just the elevator pitch or the TL;DR (too long, didn’t read) of a document.

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.

Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing.
Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right?
Heck, in my recent job hunt, I interviewed for several product marketer jobs under the caveat that I hadn’t “done product marketing,” but I’d certainly marketed a product.
But the truth is those positions wouldn’t have worked out. Product marketing is a very specific branch of marketing that requires particular skills and has its own unique benefits.