Sonia Thompson, Author at Reader@mReotEch.com

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development.

Digital Marketing

23 Oct 2025

How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.

Artificial Intelligence

7 Oct 2025

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.

Digital Marketing

21 Jul 2025

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.

Digital Marketing

28 Aug 2024

Inclusion as a Customer Acquisition Strategy (+ Examples)

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

27 Aug 2024

How to Deliver Customer Experiences That Increase Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

19 Jul 2024

How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

16 Apr 2024

How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Digital Marketing

27 Nov 2023