Tom Capper

How Many Keywords Should You Target?

Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as ent...
Digital Marketing

Who Should Block AI Bots?

In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved.
Digital Marketing