4 Insights From the Google Leak — Whiteboard Friday In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak. Read More Digital Marketing 31 May 2024
The Top SERP Features in 2024 — Whiteboard Friday In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice. Read More Digital Marketing 24 May 2024
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper. Read More Digital Marketing 3 May 2024
Who Should Block AI Bots? In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved. Read More Digital Marketing 17 Apr 2024
How Volatile Are Search Results? — Whiteboard Friday How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question. Read More Digital Marketing 16 Feb 2024
User Signals as a Ranking Factor & US vs. Google Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper. Read More Digital Marketing 19 Dec 2023