As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data, social post-mortems, budget allocations, ad spend analytics, and more. Sometimes, there’s enough data to make my head spin.

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it was completely AI-generated content.

I know prompting can seem easy at first glance. Go to your favorite AI tool, type in what you want, and then watch AI generate a ton of options in seconds.
But it’s hardly that straightforward.