Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.

Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author.

The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.
So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention.

A great graphic design portfolio doesn’t do the work for you, but as an ever-running marketing tool, it can change your life by reeling in new opportunities.

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. 

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.

I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.

I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now.

Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.

I run HubSpot's Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer's tool belt.
Email marketing is an effective way to engage and nurture leads into loyal customers. It's also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.
Leveraging email marketing can be difficult, especially if you're trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.
Here are 18 of the best ones I've found. I've even tested a few. Let's dive in.

ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).

The words “marketing budget” might strike fear into the heart of any marketing leader, but it's non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.

This week on the
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
Domino's Goes Real Time
The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video . We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino's has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.