Digital Marketing Archives - Page 2 of 45

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

20 Dec 2024

Lingering Questions: What Marketing Masters Want to Ask Each Other

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.

Digital Marketing

20 Dec 2024

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.

Digital Marketing

20 Dec 2024

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.

Digital Marketing

20 Dec 2024

5 Marketing Experts Predict The Top Trends We’ll See in 2025

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”

Digital Marketing

20 Dec 2024

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

19 Dec 2024

November 2024 Google Core Update

On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.

Digital Marketing

19 Dec 2024

7 AI Automation Examples that Will Streamline Your Marketing Strategy

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.

Digital Marketing

19 Dec 2024

How Content Gap Analysis Bolsters Your Marketing Strategy

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis.

Digital Marketing

18 Dec 2024

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn't) with the company they endorse.

Digital Marketing

17 Dec 2024

40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]

Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess.

Digital Marketing

17 Dec 2024

10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing.

Digital Marketing

17 Dec 2024

Digital Marketing for Small Business: A Practical Guide for 2025

Discover actionable digital marketing tips, tactics, and strategies to grow your small business online—with real-life examples.

Digital Marketing

17 Dec 2024

Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists.

Digital Marketing

17 Dec 2024

Ecommerce Keyword Research: A Practical Guide

Ecommerce keyword research is the practice of identifying relevant search terms for your online store.

Digital Marketing

17 Dec 2024

How Brands Are Investing in Video Marketing on a Budget [2024 Data]

It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a conversation for another day, but I digress).

Digital Marketing

16 Dec 2024

The Ins-and-Outs of Content Optimization, Straight From a Marketer

Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization.

Digital Marketing

16 Dec 2024

The Top Moz Creators of 2024

Description: Explore the Moz top creators of 2024 across blogs, Whiteboard Friday, webinars, and podcasts. Discover the best content that defined SEO this year

Digital Marketing

16 Dec 2024

Best captions for Instagram in 2025

This guide is your one-stop shop for mastering the art of the Instagram caption. We‘ll explore creative ideas, proven formulas, and real-world examples to help you elevate your Insta game.

Digital Marketing

16 Dec 2024

Competitive intelligence: How to find insights on social & beyond

Get ahead with the right competitive intelligence tools to improve decision-making processes and drive higher ROI from your marketing.
The post Competitive intelligence: How to find insights on social & beyond appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

14 Dec 2024

SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines

Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

Digital Marketing

13 Dec 2024

7 Meeting Agenda Examples For Productive and Efficient Meetings

In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings.

Digital Marketing

13 Dec 2024

How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid.

Digital Marketing

13 Dec 2024

99 Quotes That Celebrate Teamwork, Hard Work, and Collaboration

“Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002.

Digital Marketing

13 Dec 2024

How to Do Keyword Clustering & Why It Helps SEO

Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.

Digital Marketing

13 Dec 2024

Redirects: What They Are & How to Use Them

A redirect is a way to send users and search engines to a different URL than the one they requested.

Digital Marketing

13 Dec 2024

Keyword Mapping for SEO: Guide + Free Template

Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.

Digital Marketing

13 Dec 2024

21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love

It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team.

Digital Marketing

12 Dec 2024

The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

12 Dec 2024

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one.

Digital Marketing

12 Dec 2024

Content Cadence: How Often You Should Publish Blog, Video, and Social Media Content

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case.

Digital Marketing

11 Dec 2024

Estimate Your SEO Potential With This Free ChatGPT Bot

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your client’s ...

Digital Marketing

11 Dec 2024

It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP

If you're sipping an oat milk latte as you read this, you're in luck.

Digital Marketing

11 Dec 2024

Real or AI-Generated? You Guess [Quiz]

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces.

Digital Marketing

11 Dec 2024

5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

10 Dec 2024

Site Reputation Abuse: Is Your Website at Risk?

Google has launched a surgical strike on Site Reputation Abuse, AKA "Parasite SEO," hitting big brands and major revenue streams. Should you be worried? We've got you. Dr Pete's level chart to help you understand the types of actions that are being pen...

Digital Marketing

10 Dec 2024

7 Free and Beginner-Friendly Small Business SEO Tools

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide. Many small business owners get started for free with Ahrefs Webmaster Tools&#...

Digital Marketing

9 Dec 2024